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Rates & Information

Rates effective May 1, 2013

Serving Central Oregon Since 1903

2013 Advertising


1. Personnel

1777 SW Chandler Ave., Bend, OR 97702 (541) 382-1811 - Display Advertising 385-5809 - Classifieds 385-5800 - Circulation 385-5802 - FAX

www.bendbulletin.com

Publisher . .................................................................. Advertising Director ................................................... Advertising Manager .................................................. Special Projects Manager ........................................... Classifieds Manager ................................................... National and Major Accounts Manager . .....................

Gordon Black Jay Brandt Steve Hawes Martha Tiller Jay Brandt Nancy Phillips

2. Representatives

Oregon Newspaper Advertising Corporation 7150 SW Hampton Street, Suite 111 Portland, Oregon 97223 • (503) 624-6397

3. Rates per inch (Non-Commissionable)

Advertising

All advertising is subject to policies outlined in sections 17 and 18 of this document. Advertisers agree to accept these policies.

Rates/Information Effective May 1, 2013

The Bulletin is published Monday through Sunday mornings by Western Communications, Inc. Office hours: Monday through Friday, 8:00 a.m. - 5:00 p.m., Classifieds open at 7:30 a.m. Member: Oregon Newspaper Publishers Association, Audit Bureau of Circulations, Advertising Checking Bureau, Pacific Northwest Newspaper Association, Landon Associates, Inc.,

A. Open Rate Open Association Nonprofit Obituary Celebration (Private Party)

ROP Display Preprints $82.00 $59.00 $49.00 $20.00 $39.00

Classified Display

A A A

$53.00 $42.00 $49.00

*No Other Discounts Apply *No Other Discounts Apply

Newspaper Association of America and Northwest Newspaper Network.

B. Annual Dollar Volume Contracts - Net Rates Per Inch

Includes all expenditures in ROP, Classifieds, Preprints, and Central Oregon Marketplace. Includes specialty publications or the Internet. All contracts subject to item 18B of this rate card. Preprint Rates are courtesy discounted for ROP commitments.

Contract Level $1,250.00 $2,000.00 $3,000.00 $4,000.00 $5,000.00 $7,000.00 $10,000.00 $15,000.00 $20,000.00 $30,000.00 $40,000.00 $60,000.00 $80,000.00 $95,000.00 $110,000.00 $130,000.00 $175,000.00 $225,000.00 $250,000.00

ROP Impressions ROP Display Only w/WEB* Per Month $31.00 $29.00 $28.00 $27.00 $26.50 $26.00 $25.00 $24.50 $24.00 $23.75 $23.00 $22.50 $21.50 $20.50 $19.75 $19.50 $18.75 $18.25 $17.50

30000 30000 30000 30000 35000 35000 35000 35000 40000 40000 40000 40000 50000 50000 50000 50000 75000 75000 75000

Preprint Classified Impressions Classified Level Display w/WEB* Per Month Display Only

$28.00 A $26.00 B $25.00 B $24.00 B $23.75 B $23.25 B $22.25 B $21.50 C $21.25 C $21.00 D $20.25 D $19.75 E $19.00 E $18.00 F $17.25 F $17.00 F $16.50 G $16.00 G $15.25 G

$23.50 $22.00 $21.25 $21.00 $20.25 $20.00 $19.25 $19.00 $18.50 $17.75 $17.25 $16.75 $16.00 $15.75 $15.25 $14.75 $14.25 $14.00 $13.75

30000 30000 30000 30000 35000 35000 35000 35000 40000 40000 40000 40000 50000 50000 50000 50000 75000 75000 75000

$20.25 $18.75 $18.00 $17.75 $17.25 $17.00 $16.25 $16.00 $15.75 $15.00 $14.25 $13.75 $13.25 $13.00 $12.50 $12.00 $11.75 $11.50 $11.25

*Ask your Bulletin Advertising Account Executive about additional bendbulletin.com web advertising opportunities.


C. Frequency from the Base Rate Advertisers Under $60,000 Contract Agreement 1. 6  -Day Frequency - Pick up any ad within 6 days, with no changes, and receive a 20% discount on the 1st pickup and a 30% discount on the 2nd pickup through 6.

2. M  onday Frequency - Pick up an ad into Monday, with no

changes, within a seven-day schedule, for a 50% discount off the base rate. No other discounts apply.

3. 7  -Day Blockbuster - Run the same ad for 7 consecutive days, with no changes, and receive a 40% discount off regular space and color rates. Small space color rates are not eligible. No other discounts apply.

4. 1  4-Day Blockbuster - Run the same ad for 14

consecutive days, with no changes, and receive a 45% discount off space and regular color rates. Small space color rates are not eligible. No other discounts apply.

5. 2  8-Day Blockbuster - Run the same ad for 28

consecutive days, with no changes, and receive a 50% discount off space and regular color rates. Small space color rates are not eligible. No other discounts apply.

Advertisers Over $60,000 Contract Agreement

6. L arge Account Display Pickup Discount -

$60,000 contract levels and higher receive a 35% maximum pickup discount for additional ads - with no changes - within 6 days. No other discount applies. 7-Day, 35% Blockbuster applies.

- Every ad frequency schedule must include at least one ad at 100% of the base rate. - Ads may not receive duplicate discounts. - Frequency schedule discounts do not apply to special sections.

ROP Display Full Page Discounts 12-23 pages per year ...................................................... 5% 24-35 pages per year ...................................................... 7.5% 36 or more pages per year .............................................. 10%

ROP Single Issue Volume Page Discounts 2 pages or more 5% 5 pages or more 15% 3 pages or more 7% 6 pages or more 20% 4 pages or more 10%

D. Special Section Rates

Business Section Stock Island position is available on Saturday at 26” and Sunday at 28”

At Home: 52x frequency advertisers receive 20% discount and

26x frequency advertisers receive 10% discount with signed agreement. Mechanicals see #10.

Go! Magazine: Consecutive frequency discounts: 6x, 10%; 13x, 20%; 26x, 25%; 52x, 30%. Special color rates are available; see your sales representative. Requires signed agreement.

Health: 26x annual frequency advertisers receive 5% discount with signed agreement. 52x annual frequency advertisers receive 10% discount with signed agreement.

E. Local Retail and Classified Agency Rates, Gross

Retail rates apply to local advertising placed by recognized Central Oregon located agencies. The agency must have three or more active, separate local clients, each publishing a minimum of 100 column inches per year in The Bulletin. Rates are commissionable at 15% on camera-ready advertisements if the account is paid in full by the end of the month following publication (For advertising published in April,

payment would have to be received by the end of May). Production is available through The Bulletin’s commercial typesetting department at $150.00 per hour on ads not camera-ready or on electronic files that require technical assistance. No other rates apply. The Bulletin will not accept multi-advertiser ads or multi-advertiser pre-prints from agencies or businesses.*All agency rates listed are gross rates. Rate/Inch

ROP Display

Classified Display

Classified Liner

1. Agency . ..............$31.00 . .............$23.00 .............. $32.00 2. Contract Discounts per Client with signed agreement $5,000 annual .................$29.00 . .............$17.80 .............. $20.50 $20,000 annual ...............$25.00 . .............$19.00 .............. $20.50 $40,000 annual ...............$24.00 . .............$17.00 .............. $20.50 Pickup Rate ........................................... 20% discount within 6 days TMC Rate ............................................................................. $10.00 Redmond Pickup ................. $12.00................ $11.50 ........... $14.00

3. Color Rates Black + 1 . .......................................................................... $550.00 Black + 2 . .......................................................................... $600.00 Black + 3 . ....................................................................... $1,035.00 Double Truck Per Color ........................................................ $270.00 GO! Color . ................................................................. 15% discount

4. *Preprints

Single Sheet ............. $49.00 4-12T ...................... $59.00 16-24T .................... $61.00

Gross Cost Per Thousand

28-36T .................... $63.00 40-48T .................... $65.00 52-60T .................... $67.00

4. Western Communications, Inc. Group Buys

Western Communications, Inc. owns and operates The Redmond Spokesman, with a 4,700 weekly circulation in Redmond, Oregon. The following per-inch rates are for identical retail display advertisements ordered in combination with The Bulletin.

Local

Display Advertisers under $60,000 Contract Level + $8.95 Display Advertisers at the $60,000 Contract Level and up + $7.10 These discounts are available with no copy changes. Add-On newspaper color rates for each paper 1 Color + $150.00 2 Colors + $160.00 3 Colors + $190.00 *Bulletin color contract discounts do not apply.

Classified + $6.75 + $5.50

5. Classified Rates Per Inch A. C  lassified (Net) - Line ads are billed at one-quarter-inch increments, half-inch minimum.

Open/Non Contract Frequency

Rate/inch

1x - 2x Liners .................................................................... $53.00 3x - 6x Liners .................................................................... $26.65 7x - 27x Liners .................................................................. $23.00 28x & up Liners . ............................................................... $20.50 12 weeks and up* ............................................................ $17.00 Line ads must publish in consecutive daily editions to receive the frequency rate. *Requires contract agreement.

B. National (Net) Rates Classified Advertising ........................................................ $53.00 Retail Advertising .............................................................. $82.00


7. Central Oregon marketplace

C. C  lassified Service Directory Rates

Special Packages - 4-week consecutive insertions 5 lines/6 days/2” display ................................................. 10 lines/6 days/2” display ............................................... 15 lines/6 days/2.5” display ............................................ 25 lines/6 days/4” display ...............................................

$140.00 $190.00 $225.00 $275.00

D. L egal Notices ............................................................ $35.00 E. B  lind Box pickup ........................................ $30.00 Flat Rate Blind Box mail ............................................. $48.00 Flat Rate F. Card of Thanks . ................................................. $35.00 Total G. Classified Position: The classified front page is available every day for display ads up to thirty inches maximum or 9 x13, which requires full color.

H. In-Column Logos/Photos: New logos and photos are

minimum 5 lines and require a minimum 4-day schedule for setup. All photos require a minimum 4-day consecutive run.

6. Color Rates - Net Rates Per Ad A. D  isplay Color Rates

Black and 1 color ............................................................ $475.00 Black and 2 colors . ......................................................... $525.00 Black and 3 colors . ......................................................... $900.00 Second page of double truck, add ................................... $450.00 per color Colors are defined as cyan, magenta, or yellow. See color block chart for details.

B. Display Color Frequency Agreement

Advertisers agreeing to publish 13 colors or more during the life of their contract will earn the following discounts: 13 colors in 52 weeks ............................................... 5% Discount 26 colors in 52 weeks ............................................. 10% Discount 39 colors in 52 weeks ............................................. 15% Discount 50 colors in 52 weeks ............................................. 20% Discount 72 colors in 52 weeks ............................................. 35% Discount 100 colors in 52 weeks ........................................... 40% Discount 125 colors or more in 52 weeks .............................. 50% Discount Discounts do not include GO! Magazine.

C. Small Space Color

ROP & Classifed including GO! Magazine and Scene Ad Size COLORS RATE 1 - 8” ........................... 1 - 2/$60.00 ..................... Full/$85.00 9 - 24” ......................... 1 - 2/$135.00 ................... Full/$185.00 *25 - 58” ..................... 1 - 2/$185.00 ................... Full/$260.00 *Only available in GO! Magazine, Scene and Health Does not apply to agency Gross color rates.* (E-1)

D. Central Oregon Marketplace Color Rates

Black and 1 color ............................................................ $120.00 Black and 2 colors . ......................................................... $175.00 Black and 3 colors . ......................................................... $485.00

E. TV Magazine TV Magazine is The Bulletin’s weekly TV Guide (tabloid size) published every Saturday, providing the area’s TV schedules and complete cable listings, including the pay channels. An additional 2,000 copies are placed in Central Oregon area motels, hotels, and restaurants every week. Contracted earned rates apply to equivalent inch units.

Mechanical Specifications

Five-column tabloid ROP page specs apply.

Central Oregon Marketplace, when purchased in combination with The Bulletin, provides saturation of households in the Central Oregon market area and is carrier delivered to an average of 30,000 homes each week. This allows the advertiser to receive Total Market Coverage (TMC). Rate/Inch 1. TMC Only . .................................................................... $26.00 2. TMC Pickup from The Bulletin ........................................ $12.00 3. Annual Frequency Discounts 13x per year ............................................................... $16.00 26x per year ............................................................... $15.00 52x per year ............................................................... $13.00 Classified liner pickup rate - $5.00 flat rate for any commercial line ad picked up from The Bulletin. Excludes legals.

8. Pages/Features/Sections Milestones

........... Sunday Opinions & Books . ...................................... Sunday Travel .......................................................... Sunday Business . .................................................... Tuesday - Sunday At Home ..................................................... Tuesday Outdoors . ................................................... Wednesday Health . ....................................................... Thursday GO! Magazine ............................................ Friday Family and Aging.......................................... Friday TV Magazine (Full TV Listings) ..................... Saturday Real Estate . ................................................ Saturday Local . ......................................................... Monday - Sunday Community Life ........................................... Tuesday-Friday, Sunday Sports ......................................................... Monday-Sunday Classifieds . ................................................. Monday-Sunday Weather . .................................................... Monday-Sunday The Bulletin’s Central Oregon Marketplace Tuesday (Total Market Coverage) (Weddings, engagements, anniversaries)

9. Closing Times

A. R  etail and Classified Display Deadlines

Advertiser/ Day of publication Space & Copy Deadline Deadline Monday ............................................................ Thursday 12 Noon Tuesday . ........................................................... Friday 12 Noon Tuesday At Home .............................................. Thursday 12 Noon Wednesday ....................................................... Monday 12 Noon Thursday ........................................................... Tuesday 12 Noon Friday . .............................................................. Wednesday 12 Noon GO! Magazine ............................................ Tuesday 5 p.m. Saturday ........................................................... Wednesday 12 Noon Sunday . ............................................................ Wednesday 4 p.m. Saturday TV Magazine ....................................... Friday 8 a.m. (1 week prior to publication) Central Oregon Marketplace TMC ...................... Wednesday 5 p.m.

All Color Ads Deadline 24 Hours In Advance

Occasionally, some sections will be pre-printed.Ask your sales representative for details and advance deadline information. Advertisements that do not adhere to published deadlines may be rescheduled by The Bulletin. Cancellation will not be accepted after deadlines unless subject to regular ad charges.

B. Advance Deadlines

1. Color advertisements and double trucks are due 24 hours in advance of normal deadlines, as well as themed pages. 2. Advertisements requiring special services, artwork, and ads with intricate layout or color specification or extensive copy are due 24 hours in advance of normal deadlines.


3. Group Advertising Pages are required 48 hours in advance of regular deadlines, listed above in section 9. 4. Holiday deadlines will be announced as necessary.

10. Mechanical Requirements A. D  isplay Mechanical Requirements Six-Column Standard ROP Page Full page size .............................................................. 10.7” x 20.25” Width of column ............................................. 1.6458” - 9p10.5 picas Depth of column ...................................................................... 20.25” Inches per page ....................................................................... 121.5” Gutter measure, between pages ............................................... .7916”

Five-Column Tabloid ROP Page Tabloid pages are made up and billed at standard column widths. A full tabloid page size is 5 standard columns wide plus the rail. A full page is billed at 10.5 inches deep. Full page size .............................................................. 9.83” x 10.65” Width of column ............................................. 1.6458” - 9p10.5 picas Depth of column ...................................................................... 10.63” Inches per page ....................................................................... 53.15” Gutter measure, between pages ................................................... .92” Go! Magazine Rail ad size . ............................................. .85” x 10.5” Double Truck ............................................................. 20.58” x 10.63”

Five-Column Tabloid Modular Page Tabloid pages are made up and billed at standard column widths. A full tabloid page size is 5 standard columns wide. A full page is billed at 10.5 inches deep. 1/8 page ............................................... (Horizontal) 4.8315” x 2.5325” 1/8 page ..................................................... (Vertical) 2.332” x 5.2317” 1/4 page ................................................. (Horizontal) 4.8315 x 5.2317” 1/2 page ..................................................... (Vertical) 4.8315” x 10.63” 1/2 page.................................................... (Horizontal) 9.83” x 5.2317” Full page . ................................................................... 9.83” x 10.63” Double Truck (11 column) . ........................................ 20.58” x 10.63”

ROP Standard Column Measure Columns Inch Width Pica Width 1 Column . ........................................ 1.6458” ........................ 9p10.5 2 Columns ........................................ 3.4583” ........................... 20p9 3 Columns ........................................ 5.2708” ........................ 31p7.5 4 Columns ........................................ 7.0833” ........................... 42p6 5 Columns......................................... 8.8958” ........................ 53p4.5 6 Columns........................................ 10.7083” .......................... 64p3 Double Truck (13 Columns)................ 22.2082” ................. 133p2.985

B. C  lassified Mechanical Requirements Nine-Column Classified Page Full page size ........................................................ 10.7125” x 20.25” Width of column ................................................. 1.12” - 6p8.66 picas Depth of column ...................................................................... 20.25” Inches per page ..................................................................... 182.25”

Classified Standard Column Measures Columns Inch Width Pica Width 1 Column............................................ 2 Columns ......................................... 3 Columns ......................................... 4 Columns .........................................

1.120” ..........................6p8.66 2.319” ..................... 13p10.99 3.518” ....................... 21p1.32 4.717” ....................... 28p3.65

5 Columns ......................................... 5.916” ........................35p5.98 6 Columns ......................................... 7.115” ....................... 42p8.31 7 Columns ......................................... 8.314” ..................... 49p10.64 8 Columns ......................................... 9.513” ....................... 57p0.97 9 Columns ....................................... 10.7125” ....................... 64p3.3

C. O  ther Mechanical Information 1. The Bulletin is printed offset. 2. Standard page advertisements exceeding 19 inches in depth will be charged at full column depth of 20-1/2 inches. Tabloid size advertisements exceeding 10 inches in depth will be billed at full tabloid depth of 10.5 inches. The minimum size ROP display advertisement is one column by one inch. Strip ads may be any column width by minimum 3 inches deep, maximum 6 columns wide. Wider strip ads are allowed as space is available and subject to 25% premium. 3. Unique premium ad spaces are available. Contact your sales representative.

D. C  lassified Format Guidelines Classified display ads are available in sizes one column wide (or wider) with a minimum total of 10 column inches. Maximum size display ad allowed on the front page of the classified section is 9 columns by 12.5 inches tall. Front page reservation guarantee requires full color.

11. Special ROP Units A. Comic Gatefolds Frequency

1x 12x 52x Call for mechanical specifications.

Cost Per Thousand $135.00 $125.00 $100.00

B. Comic Spadea

$140.00

C. A-1 and Section Spadeas Available Call for quote and deadlines.

D. Tab Out

Call for quote and deadlines.

E. Double Trucks

1. Full double trucks will be charged for 13 columns wide by 20-1/2 inches deep (1 column charged for gutter, actual gutter measurement .67”) for a total of 266.5 column inches. 2. Position: The Bulletin will make every effort to grant double trucks, a spread position rather than two facing pages. Position preference will be given on the basis of color, size of advertisement, earliest space reserved, and press configuration. 3. Short double trucks are available in the following column widths and heights, including gutter space. Classified is available flush left or right.

Retail Columns Inches

9 11 13

20.25” 20.25” 14”, 16”, 20.25”

F. Stairstep/Step-Down Ads

Classified Columns Inches 13 15 19

20.25” 20.25” 14”, 16”, 20.25”

(Multiple ads from the same advertiser) These unique ads are accepted for publication in The Bulletin and Central Oregon Marketplace if they occupy at least 60% of one full page, and they comply with regular paper formats. They may not be the only ad on the page; advance reservations required. Regular rates plus a 25% premium apply for special handling.


12. WWW.bendbulletin.com

FREE Quality Assurance Check

For Advertising rates on www.bendbulletin.com, see your sales representative.

The Bulletin offers quality checks on all incoming electronic ads. Problems will

13. Services

Ad Design And Production Disclaimer

A. Bulletin Advertising Design Services*

The Bulletin provides a high level of free ad design and production services as

be reported to customers for resolution on ads received by published deadline.

FREE Marketing Consultation Unique niche development, media analysis, defining layout, market opportunities, creative event planning, total ad campaign planning.

well as minimal charges for complex and professionally produced graphic materials

FREE Access to Market Research Available information includes local proprietary research, national and state research of Central Oregon, as well as national studies and trends.

Our graphics library is rich with images and readily available to Bulletin customers.

FREE Tearsheets & E-Tearsheets Upon request, a tearsheet of any ad four inches or larger is provided on the day of publication. Co-op billing and other tearsheets are available by mail once per month. All tearsheets must be ordered in advance of publication, to ensure timely delivery. The Bulletin cannot guarantee tearsheets for late orders.

for our customers.

Selected images are available for use outside The Bulletin for a fee. See your Sales Representative for additional information.

B. Advertising Design and Production Rates 1) Logo Design A complex logo requiring more than one hour of development and/or multiple

FREE Proofing Services The Bulletin provides free proofs of color and black and white ads composed by The Bulletin when materials are received by the deadlines published in this rate card. All other ads will be proofed by The Bulletin based on original materials submitted. Proofs are available to check accuracy of text and copy, as well as images, based on the original layout submitted. Excessive changes after deadlines are subject to Bulletin approval based on time available before publication. The Bulletin is not responsible for errors submitted with original materials by the customer.

showings with proofs and revisions is available multi-media ready for only $200.00

FREE Speculative Ad Development Digital (non-finished) ad concepts and design ideas are available, free of charge, with no obligation for publication in The Bulletin.*

for use in The Bulletin only. Full rights of usage are available for an additional

FREE Results-Oriented Ad Copywriting Headlines, text, and body copy are written to maximize results for print advertising in The Bulletin.*

per hour. The logo is provided with full rights of usage to the advertising customer. 2) Photography On-location photography is available for $150.00 per hour, $125.00 minimum charge for publication in The Bulletin. Studio photography longer than 15 minutes, and/ or using models and/or complex setup will be charged at $125.00 per hour, $100.00 minimum. All photography shot by The Bulletin is the property of The Bulletin, $200.00 per hour, based on original time spent by photographer, delivered on one CD or e-file for multi-media use. All photos are shot for use on newsprint, and they will not meet specifications for slick stock. 3) Scanning and Photo Work

FREE Photography Photography in our studio is available, free of charge, for mug shots, and store products, up to 15 minutes for Bulletin ads. all photography is copyrighted for Bulletin use only.*

Full-color photography in hard copy will be scanned at $125.00 per hour

FREE Access to Library of Graphic Materials Thousands of images, photos and illustrations, layouts, and idea starters are available to advertising customers for use in The Bulletin.*

Digital color photos over 3” will be color-corrected for a fee.

FREE Ad Graphic Design Custom layouts, typography, minor image manipulation, simple logo design (produced in less than one hour with standard fonts and stock images), simple maps and graphics. All ad design is copyrighted for Bulletin use only.* FREE and Unlimited Ad Production There is no charge for the number of new ads designed by The Bulletin for publication.* The Bulletin-created ads may be purchased for use in other publications. See 13B

FREE Electronic Ad Production Reception The Bulletin will accept electronic ads at the specifications outlined on the Internet at ads.bendbulletin.com. (Ads received at that site will not be changed or manipulated by The Bulletin.) The Bulletin is not responsible for e-file errors. All e-files must be accompanied by a hard copy of the ad. Fax 541-385-5802. The Bulletin can supply a font list upon request. The Bulletin will not be responsible for unusable material, delays or missed schedules due to e-file errors or improperly prepared files. The Bulletin has the right to publish an ad “as is” if necessary to meet deadlines. Additional electronic file assistance is available to agencies at $400 per hour. The Bulletin reserves the right to eliminate agency commissions when e-file assistance is required.

with a $115.00 minimum per ad project. Digital color correction is charged at $125.00 per hour. The Bulletin is not responsible for digital quality.

4) Complex Map and Graphic Illustration Complex maps, illustrations, hand-lettering, image manipulation, re-drawing of art, etc. is available for $225.00 per hour when requested at least 48 hours in advance. All illustrations are the property of The Bulletin for use in Bulletin ads. Full rights of usage are available for $250.00 per hour at original time spent on art development. 5) Electronic Ad Copies A PDF copy of a completed ad that has been published in The Bulletin is available as a courtesy, for publication in another medium whose specifications match The Bulletin’s. Requests for PDF copies require 3 days advance notice, and will be charged $20.00 per Internet transmission. CDs will be charged $60.00 per handling. 6) Typesetting and Other Ad Design Typesetting, electronic imaging, and ad design are available outside of The Bulletin ad publication for $160.00 per hour, $150.00 minimum charge. Examples include: typesetting or ad sizing for other publications, creation of ad flyers, signage, point of purchase, scanning and photo manipulation


14. Special Classification Rates

5. Circulation figures by zone are available from The Bulletin advertising representatives. Preprints will be billed for quantity inserted.

Special rates are available to any group of advertisers (2 or more) or merchant association where The Bulletin sells and produces the advertising. The Bulletin does not accept brokered, multi-advertising, pre-printed inserts. The Bulletin also does not accept brokered, multi-advertising pages. The Bulletin reserves the right to refuse any advertising at any time.

6a. In order to meet any frequency agreement, a minimum of 5,000 inserts per insertion is required.

Group Advertising Sections

6b. Special Promotion: *H Level requires full run gross distribution as defined by The Bulletin, not available at ABC net levels. 7. Rates are based on inserts printed at maximum size. Sizes and weights may vary on inserts printed on different types of paper. The Bulletin will calculate the billing size of non-standard inserts by total square inches and/or total weight of the insert. Quotes for inserts larger than 30 standard pages will be made by request. Additional charges may be necessary for some pieces not quarterfolded.

15. P  rePrinted Insert Rates A. Terms and Conditions

1. Preprinted supplements are welcomed for insertion into The Bulletin and Central Oregon Marketplace (TMC) at the rates listed below. All frequency rates are based on Bulletin frequency only. These rates apply to preprints ordered by single advertisers. The Bulletin does not accept any preprinted, multi-advertiser inserts.

8. M  inimum insert charge is $400.00. 9. F requency Rates below do not correspond with Annual Dollar contract rates on item 3B.

2. Published preprint rates apply to machine-inserted preprints 5.75” x 4.25” minimum to 10.5” from the fold up 11.5” maximum size. Single sheets must be printed on minimum 60 lb. stock; other handling charges may apply. 3. Four (4) page tabloid sections should be quarter-folded. This will reduce preprint spoilage. 4. Zoned preprint distribution is available in both The Bulletin and Central Oregon Marketplace (TMC). Check with your sales representative for availability.

A

SIZE Single Sheet

4-12 (T) 2-6 (S) 16-24 (T) 8-12 (S) 28-36 (T) 14-18 (S) 40-48 (T) 20-24 (S) 52-60 (T) 26-30 (S)

OPEN Bulletin TMC

60 $ 69 $ 71 $ 72 $ 74 $ 76

58 $ 67 $ 69 $ 70 $ 72 $ 74

$

B. Deadlines: Ten days’ advance notice is required for reservations with freight-

paid delivery to be made 8:00 a.m. to 5:00 p.m., Monday through Friday, seven days in advance.

B

C

D

E

F

G

12 or more annually Bullletin TMC

24 or more annually Bulletin TMC

36 or more annually Bulletin TMC

48 or more annually Bulletin TMC

60 or more annually Bulletin TMC

72 or more annually Bulletin TMC

45 $ 55 $ 57 $ 58 $ 60 $ 62

$

10. Any Sunday insert with a quantity fewer than 15,000 is subject to prior approval.

45 $ 55 $ 57 $ 58 $ 60 $ 62

$

38 $ 50 $ 51 $ 53 $ 55 $ 57

$

38 $ 50 $ 51 $ 53 $ 55 $ 57

$

32 $ 42 $ 44 $ 46 $ 47 $ 49

$

$

Add $2.00 per thousand for each additional 4 pages in tab size or pre-printed gatefolds.

32 $ 42 $ 43 $ 45 $ 46 $ 48 $

T = Tabloid

32 $ 39 $ 40 $ 42 $ 43 $ 45 $

32 $ 39 $ 40 $ 42 $ 43 $ 45 $

31 $ 37 $ 39 $ 41 $ 43 $ 45 $

31 $ 37 $ 39 $ 41 $ 43 $ 45 $

27 $ 36 $ 38 $ 39 $ 41 $ 43 $

H*See #6

27 $ 36 $ 38 $ 39 $ 41 $ 43 $

100 or more annually Bulletin TMC

27 $ 34 $ 36 $ 37 $ 39 $ 41 $

27 34 $ 36 $ 37 $ 39 $ 41 $ $

S = Standard

THE BULLETIN and CENTRAL OREGON MARKETPLACE... 26 To Portland

97 To The Dalles

COVERING ALL OF CENTRAL OREGON WITH NON-DUPLICATED, TOTAL MARKET COVERAGE.

WASCO JEFFERSON

To Salem

Warm Springs

22

MADRAS

To Mitchell

Metolius Culver Camp Sherman

To Eugene

JEFFERSON

26

CROOK 26

20

Terrebonne

Black Butte 242

126

SISTERS

REDMOND

20

PRINEVILLE

Powell Butte

126

Tumalo

To Eugene

Alfalfa

BEND NATIONAL FOREST

Tumalo

NW

20

SUNRIVER

Alfalfa DESCHUTES

58

Colorado Ave.

LAKE

20

SE

97

KLAMATH

Fort Rock

To Klamath Falls

Bear Creek Rd.

SW

Gilchrist Crescent

97

97

NE

BEND

Millican

LaPINE

To Eugene

20

(541) 382-1811

Christmas Valley

Silver Lake 31 To Lakeview

The Bulletin, along with The Central Oregon Marketplace (TMC), delivers your advertising message to the households in the Central Oregon trade area. Central Oregon Marketplace is delivered to The Bulletin’s non-subscribers by carrier and third-class mail. For more information, call: The Bulletin advertising department at

BLM LAND

or fax your request to

(541) 385-5802


16. Circulation

The Bulletin — Established 1903 Per copy daily Monday - Saturday 75¢, Sunday $1.50 Subscription Rates One Year Home Home Delivery & Web . ................................... $204.00 One Month . ................................................................ (Monthly) $17.00 One Year By Mail Outside of Deschutes County ....................... $222.00 One Month By Mail Outside of Deschutes County . .................... $18.50 E-Edition One Month ................................................................ $13.00 Member of Audit Bureau of Circulations

17. Commissions and Terms of Payment

A. Retail and classified display rates are non-commissionable. B. A ll advertising is due and payable on the 15th of the month following

billing. A service charge of 1.5% per month (annual rate of 18%) will be assessed on past due balances. Cash in advance is required on new accounts prior to credit approval, going-out-of-business advertising, and political advertising.

18. Space Agreement, Copy Regulations, and Rate Policy

A. T he Bulletin reserves the right to revise all rates, conditions, terms, and policies within this rate card at any time without notice.

B. A  dvertising Space will not be sold by The Bulletin to any

advertiser for the purpose of resale or transfer to another advertiser, and The Bulletin will not allow any party to broker ad space, contracts or insert distribution. Each advertiser receives an individual rate or contract option.

C. Rebate/Short

Rate: Contract advertisers agree that should the amount of space contracted for not be fulfilled, The Bulletin will charge to advertiser’s account the difference between the contract rate and the earned rate for the entire amount of space used during the contract period. Advertisers who purchase space in addition to their contract requirements and who, as a result would qualify for a lower contract rate, will receive rebates in the form of future advertising credits in The Bulletin at the end of the contract period, provided the rebate will be limited to one contract level.

D. Errors:

The Bulletin will exercise every care and diligence to prevent error and omission in any advertisement. Please check your advertisement daily. In the event of an error, The Bulletin will be responsible for the first insertion only, and will rectify an error (not the fault of the advertiser) by a re-publication of the advertisement or portion of the advertisement in error, as determined by the advertising management. Claims for error will be considered if made within 30 days following publication. The liability of The Bulletin in regard to any advertisement in error by The Bulletin is limited only to the amount paid for such advertising. The advertiser accepts these policies when placing their ads.

The advertiser assumes full liability for the content of all advertising and agrees to indemnify and hold harmless the publisher from all claims, suits, and related costs arising by reason of any advertising.

H. T he

Bulletin reserves the right to edit, reject, revise, correctly classify or cancel any advertisement at any time. The subject matter, form, size, wording, photography, and typography of all advertising are subject to the approval of the publisher. Receipt of copy and/or payment does not determine acceptance for publication. All ad materials published are the sole responsibility of the advertiser.

The Bulletin reserves the right to include the words “paid advertisement” in an advertisement that, in the judgement of the publisher, might be mistaken as editorial material, or for any other reason deemed appropriate.

I. Brokering: Advertising space, contracts, inserts, and color are to be used by the advertiser exclusively for that advertiser’s business. The rights under this space agreement are exclusively for the signatory and cannot be assigned, sold, given, transferred, or be used for any other advertising than the individual purchaser. Pre-printed, multi-advertiser inserts or ROP display will not be accepted at a brokered rate. See 18B.

J. Property: All advertising copy, illustrations and layouts prepared by The Bulletin become the property of The Bulletin and may not be reproduced for any other use without prior written approval. Some materials are available to the advertiser for an additional charge; see item 13.

K. T he Bulletin allows individuals, groups, organizations, and political action committees the opportunity to place advertisements that express opinions that meet our standards of content for a family newspaper. We do not discriminate in matters of politics, religion, rage, gender or local issues of controversy. We scrutinize each ad for appropriate language, graphics, and reasonability of the message. We will not allow general “hate messages” against groups of citizens on the basis of race, religion, or sexual orientation. All ads mentioned above must be paid in advance and include the words “Paid Advertisement” in no less than 8 points at the top of the ad. In addition, all ads of this nature will include the name of the individual party responsible for payment of the ad. Examples include: political races, political issues, religious commentary, general notices to the public, general opinions, etc. Any ads of this nature will have a manager’s approval before the ad is published and may be scheduled at the prerogative of The Bulletin, edited, or rejected.

E. P ositioning: The Bulletin will charge a premium for guaranteed positions. Ads not requesting a guaranteed position will run at the discretion of The Bulletin.

F. C ancellations

after the advertisement has been typeset will be charged at $40 per production hour. Cancellations will not be accepted after space reservation deadline, or a charge will be applied.

G. L iability: Neither the advertiser nor

The Bulletin is liable for fulfillment of agreement should such be made impossible by suspension of business from strike, fire, flood or acts of God. The Bulletin is not liable for any ad that does not publish. Ads that publish with an error as a result of Bulletin error may be republished at the publisher’s discretion.

1777 SW Chandler Ave., Bend, OR 97702 (541) 382-1811 - Display Advertising 385-5809 - Classifieds 385-5800 - Circulation 385-5802 - FAX

www.bendbulletin.com


2013 Advertising Rate Card for The Bulletin