Archetype Issue 3

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in issue three

1. A selection of the most beautiful mirrors available on the market. 2. Interview with UK-based designer Alexander White on his iconic designs. 3. Interview with street artist / illustrator Daniela Attard. 4. Interview with interior designer Mark Pace.





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Issue no. 3

The Archetype Paper The Archetype is a quarterly newspaper by onepercent ltd about architecture, design,interiors, furniture & art.

Date February 2012 Art direction by Editor Lisa Gwen Editorial design by Matthew Attard Navarro Portrait photogrpahy Alexandra Pace, Esther Segarra To subscribe to the paper please log on to Subscribe in the ‘Archetype’ section Also available from onepercent, Valley Road, Msida, Malta Cover Image The Sturm und Drang a truly magnificent mirror from Glas Italia available in two sizes from onepercent.


The Archetype Paper is growing. And with it our vision. It is therefore apt for us to have chosen the mirror as theme for this issue. Which is very Snow White of us, admittedly. But let’s face it, we’re all a little narcissistic. Nevertheless, mirrors project more than a mere image of self, they reflect space, they give the illusion of depth, even grandeur perhaps, yet they also spread light, increasing its magnitude and potence. From gazing at to being gazed upon, in the third issue, we decided to feature illustrator/street artist Daniela Attard, interior designer Mark Pace and as of this issue, we’ll also be showcasing foreign individuals who have somehow caught our eye, as well as fairs and events. Although Malta’s bursting at the seams with local talent and professionalism in the arts, design and architecture fields, it’s important to look beyond our shores, at the wider international context. And that’s where Alexander White comes in; he’s a young up and coming designer based in the UK to whom we’ve given our nod of approval. This will probably be the last issue in this ‘format’. In the next edition, we’re spicing things up a bit: we’ll be bringing in more contributors and we’ll be introducing onepercent projects, a very new and exciting enterprise for the company. So, look out for the May issue, and make sure to tell us what you think when the new website’s up and running. We look forward to hearing from you. LG

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must haves

The Sturm und Drang is a truly magnificent mirror with a Murano glass frame, achieved through a complex and refined hand-made production process, making each piece unique and unrepeatable. The frame is composed of various elements which are fixed to a wall hanging structure upon which a 5mm thick chamfered mirror is then applied. The Sturm und Drang which translates as Storm and Stress mirror from Glas Italia is available in two sizes.

MIRROR MIRROR A selection of beautiful mirrors

All featured mirrors are available at onepercent


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The Fiction mirror from Glas Italia is available in two sizes and is made up of extra light glass with degrading shaded silvering which is hung on the wall with a chromium-plated metal cylinder. The small mirror can have a degrading shade upwards or downwards.


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If nature and floral interior design rather tickle your fancy then you could be interested in new collection of decorative mirrors by Porada, which have been presented at the Salone Internazionale del Mobile 2009, in Milan. This collection is designed by Tarcisio Colzany and named Frasca and Lotus. Mirrors from this collection are presented in two original shapes: tree branch and lotus flower.


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While most of us can appreciate the added convenience of a conventional three-way mirror, few would choose this ubiquitous dressing room piece for their homes. The Bellavista mirror (2004) by Carlo Marelli and Massimo Molteni is an exception, designed for even the most intimate of living spaces, including bedrooms, lounge areas and entryways. With three hinged panels, the wall-mounted Bellavista can close for complete concealment behind solid ash wood doors. When open, these doors can be adjusted to provide reflections from multiple angles.


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must haves The Porada Megalux mirror from Italy is produced in two square-shaped sizes and two rectangle-shaped sizes. It is made entirely from carved mirrored glass featuring several panes and framed in an octagon.


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The Venezia mirror features a delightful floral patterned frame encompassing the whole of the mirror. It brings a delicate and graceful feel to most spaces. THE ARCHETYPE PAPER 12

must haves

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Porada Sensu mirror: This fan shaped wall mirror with 7 panels (fixed together), turns 360 degrees due to the wall fixing. Designed by T Colzani, it comes in clear mirror and brushed steel.


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Libra is a tall rectangular mirrored wall storage cabinet. By means of clever design, the cabinet opens to reveal integrated inner compartment lockers in Canaletto walnut or wengĂŠ stained behind the 2 mirrored doors that rotate outward on hinges for easy access.


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Profile is a tall rectangular wall mirror with a mirrored shelf concealing a pair of side opening drawers with fronts in stained or laquered oak finishes.


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The Rokoko mirror is shaped like a frame. It is cut with a water jet and features a transparent extralight glass. It comes in four sizes.


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Life Pyramid mirror from Glas Italia is a three-dimensional mirror in a pyramid shape, truncated with a lit angled corner coloured in red or white. The light, produced by a halogen lamp placed inside the mirror, can remain at a set level or alternatively, thanks to an electronic dimmer, can cyclically switch on or switch off in a gradual and continuous way. Life Mirror comes with two shapes for the angled corner and with a choice of red or white lighting.


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case study

Lips parted. White dress tickling and billowing

onto the central axis that I could make final

depth, more dimensions. My goal is to seduce

around her thighs. Iconic soft blonde curls.

decisions for comfort and aesthetics.”


And a New York subway grate.





functionally and conceptually.” He



Marilyn Monroe’s unique stance in the 1955







“For instance, I couldn’t make something

film The Seven Year Itch is firmly implanted

manufacturing process involved in making

that is purely aesthetically appealing but

into American popular culture of the 20th

an armchair. It exploits the potential of CNC

has no function, just like I couldn’t make

century. Yet her powers to seduce and allure

technologies, cutting out identical replicas

anything functional that has no conceptual

have lived on, way beyond her short life, and

in order to create a functional piece of


right into the 21st century.

furniture made from a great number of the





same component.

“I like to think that my work challenges

She was a living muse 60, 70 years ago. She is a muse today.

people’s conception of what furniture can Each component is fed onto a metal pole

be. Why do we automatically assume that

that runs through the width of the chair,

a table has four legs and a rectangular or

Young designer Alexander W. White is

then rotated and fixed in place in order to

oval top? People’s interaction with my work

one such individual who could not remain

achieve the desired effect. The back leg

is also important to me; a chair is a tool for



gradually morphs into the backrest and the

the human body and is made to be sat on

blonde’s timesless and undying charms, and

armrest into the front leg, creating a distinct

not just look at from behind a glass box.”

his Monroe Chair is testimony to as much.

aesthetic entirely defined by the simplicity





of the manufacturing process. But how exactly does a sex symbol translate

Besides the Monroe Chair, the Delta Knot coffee






into a chair? “I tend to start my design with

Alexander describes his work as conceptual,

a fairly simple idea that I draw, sketch and

driven by ideas, rather than aesthetics... so

play around with until it convinces me that

where does his work ethic or philosophy

“The Delta-Knot was developed as a result of

it’s is worth developing. When I’m convinced,

stem from?

an exploration into the relationship between

I then tend to make a rough model to have a

signature designs.




3D version of it, so that I can further visualise

“The aesthetics of my work are derived from




its potential.”

an idea (for instance the aesthetics of the

furniture using as little time and energy as

Monroe Chair derive from it being made from


“I then use CAD (when appropriate) for



aesthetics. unusual

a great number of the same component).”

refinement and detailing. I might also take

“The dry joint at the heart of the coffee table

pictures of the model, then open them up in



is based on a brain-teaser puzzle, chosen for

Photoshop or illustrator to then push forward

education and the fact that there is already

its simplicity to manufacture and intriguing

the artistic nature of my work, where I might

far too much junk in the world, I find it almost

elegance. Its construction uses no glue or

add colour, lines etc.”

impossible to justify making something that

screws. The tabletop is a logical response

is purely of aesthetical beauty.”

to its base, complementing its aesthetic




“In the case of the Monroe Chair, I decided

whilst offering maximum stability.”

on the final shape of the one component

“The way things look is very important, because

involved using CAD but it was only once I

we need to love and look after the things we

“The gold leaf on the table top and its base

had made all the components and fed them

own, but for me objects should have more

is only placed on areas where the end grain


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Alexander White photographed by Ester Segarra on The Monroe Chair.


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The Delta Knot coffee table

Close up view of ‘The Knot’.

Side view of the Delta Knot coffee table. Aerial view of The Delta Knot coffee table.



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case study

was showing — where the various shapes

“My generation is a lot more concerned with

they produce and how it can be cleverly

composing the piece have been cut, like

the growing threats that are unfolding before


the truncated corners of the triangular

our eyes... I grew up among environmental


table top — signifying that the whole table

headlines such as, CFC green gases, GM foods,

is completely made of gold but veneered

climate change, peak oil, their origins and

With such a variety of mediums, materials

in wood… somehow making it look like my

consequences. James Lovelock’s Gaia Theory

and technologies available, which does he

intension was to try to hide the real value of

combined with more recent environmental

possess a penchant for and which does he

the table.”


long to experiment with?










“When I was at university (University College

“The workshop I’m currently using is mainly

‘making’ stem from? What ‘triggers’ from

of Falmouth), we were discouraged to make

geared up for woodwork, but I will use any

his past have lead him down this particular

tables and chairs as there were already too

material appropriate for the job. Wood tends


many perfectly good designs out there and our

to be a favourite as it is really enjoyable to

skills and talent could be put towards greater

work with (look, feel, smell) and challenging,


unlike metal, plastic or glass that when set,

“I guess it all started as a kid when I was living in rural France with very little else to do

doesn’t move.”

than to roam the neighbouring countryside

“At the time I was designing schemes

hills using my imagination to conjure up

that would encourage commuters to use

“It also contains a element of the natural,

exciting scenarios to play in.”

their bikes more often than their cars

that is out of the makers control. A nice



piece of wooden furniture is as much a

“My parents did not like the idea of toy weapons

encourage users to share their home energy




result of the craftsmanship as it is about the

or videogames as forms of entertainment... so

consumption in order to collectively improve

chosen wood for the piece.”

I made myself bows and arrows and all sorts

on their consumption behaviour at home.”

of elaborate wooden guns so that what I was

“Sheet materials are also often thrown into

imagining could become a little more real.

“My intentions are no longer to try and ‘save

the mix (where wood can’t be used or there

Soon enough, I was spending more time in my

the world’, it got to the stage where I could

is no need for it); they are extremely reliable

dad’s workshop making these toys, than I did

no longer endure the depressing nature

and easy to use.”

playing with them.”

of the research I was doing and besides

“My childhood revolved around making things

I wasn’t cut out for that kind office work



processes further (like the range of CNC

to entertain myself; once I had the weapons,






machinery) more than I do a particular

the next step in turning my completely natural

“I wanted to go back to the things that

material, that I have never used before, I

surrounding into a giant play area was to build

once got me exited, while incorporating the

like to think that we have only just started

dens and tree houses.”

things that I had learnt about sustainable


design into my current work, this is when I

available by modern technologies.”

“Creating became an essential part of what I





approached Fred Baier.”

considered being fun.” Alexander also mentions







his quest to ‘save the world’ through design.

“To date I have designed things with minimum

design of a public bench for a children’s

How does he intend doing this, or what is he

machining for maximum elegance. I’ve also

play area. He will be producing a design

already doing to put this into practice?

approached companies to see what waste

using minimum materials whilst achieving


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maximum strength, exploring the idea of triangulation to produce an elegant looking piece of public furniture. The subframe will be made from welded, powder coated, metal tubing with bolted wooden slats for the seat and back rest. Alexander also intends to push his puzzle idea (used for the Delta Knot) in the design of







interconnected puzzles, thereby creating one giant puzzle of a piece. Further






expected with Fred Baier, together with finishing the identity and signage for South Hill Park in Bracknell and creating an arts trail for Ruthin Arts Centre in Wales.

The Monroe Chair 3/4 view.


The Monroe Chair side view.


Daniela Attard photographed by Alexandra Pace in front of one of her works at SK8 Park.


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Monsters. The cute(ish) kind.

She recalls creating pet monsters on the website

the class, she could at least somewhat cultivate

Neopets when she was a mere 11-year-old. “It’s

and nurture the many concepts and creations

Skeletal, winged, scaled, horned, hoofed and/

what started me off drawing.” Coupled with her

struggling for release and materialisation. Three

or clawed? Humanoid, animalistic, biomorphic,

childhood dreams of becoming a paleontologist

years ago however, Iella finally found a mentor in

metamorphosed; take your pick. Each a minion;

and a healthy obsession with dinosaurs greatly

painter Eman Grima while attending life classes

a member of Daniela Attard’s army; her troupe

contributed to the foundations of her art. Nowadays

at the Malta Society of Arts Manufactures and

of fire-breathing, alien-looking, airborne-apparent

however, her influences are broader, more selective.

Commerce. “The life classes have been my art


She mentions Gorillaz illustrator Jamie Hewlett, the


famed Alien creator H.R. Giger, Japanese Manga I want one. They’re the endearing kind of creatures

artist Hayao Miyazaki and animation producers

Now that she’s graduated, Iella has decided to

you dream of having as imaginary friends at age 5,

Studio Ghibli.

follow the foundation course at MCAST, where she

6 or 7. Or if you’re like me and refuse to ignore (or

has taken graphic design to help her in the area

altogether kill off) your inner child, at age 29 too.

Incorporating such diverse influences, which she

concerning typography. To some this might sound

The stuff of dreams. Those dreams reading like

has successfully transcended into a very personal

like a bit of back flip. Yet hers is an informed choice

a page out of Maurice Sendak’s Where the Wild

style around which she has built her artistic

as she’s decided to take a year out while awaiting

Things Are. Yet for the time being, I must push aside

persona, Iella is quickly establishing herself as

confirmation of acceptance in the Universities

thoughts of an aggravating Peter Pan syndrome.

a professional illustrator and street artist – of the

of Camberwell or Kingston to read for an MA in

legal, non-vandalising kind.


to master a medium, reality is relatively easy to

Her artistic journey however, hasn’t exactly been

She holds illustration very much to heart and over

reproduce. What’s not easy is representing a

linear. Although she graduated in History of Art

the past few years she has been actively involved

dream, fantasy, a personal and entirely conjured

just a few months back, her University baptism

in Malta’s Comic Con – an international convention

world of unknowns on paper... or on a wall or other

came in the form of a BSc in Medical Lab Science.

launched in 2009. Together with a bunch of “comic

surface expanse.

Nevertheless, her passion for art and drawing was

book freaks” Iella has been involved in the creation

always there, lurking in the shadows, but there was

of a comic titled Pilot, which was launched during

Daniela, better and more affectionately known

nothing for her to latch onto at first, not even in

last year’s Comic Con, which was financially

as Iella, is one such special person who has the

secondary school, a problem encountered by most

supported by the Malta Arts Fund. The comic was

incredible ability to create worlds populated by

creatives striving to create a niche locally. So Iella

well received, and enough money has already been

monsters and creatures, the kind that simply lack

endeavoured to take up Art at Advanced Level – on

raised to fund the making of the second issue.

the ability to speak, roar... maybe squeak and

her own steam – and consequently attended the

squawk, or produce any other inane noise which

Malta Government School of Art for three years.

If an artist possesses the technique and ability

fabled creatures are supposedly and ordinarily associated with. Her roots and beginnings trace back to her tweens. THE ARCHETYPE PAPER 27

One of Iella’s most recent projects includes collaborating with a group of artists on a public mural

At University however, her sketching and painting

in San Gwann, in an attempt at Putting Colour into

was relegated to doodling in the margins of her

the Streets while simultaneously introducing the

lecture notes. Making sure she sat at the back of

concept of street art to a wider audience. It was the

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“Because of the physical attributes of the spray can, bigger is always better” THE ARCHETYPE PAPER 28

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first time she worked on such a big project. With

and respect for public and private properties/

Size is another important factor where street art

it she describes the problems encountered when

buildings. It was rather the visiting foreign artists

is concerned. Iella describes why the nature of

dealing with perspective on such a large scale,

who tag (a term used to describe an ‘artist’s’ use of

medium makes bigger, better. “Because of the

the themes/subjects which had to be toned down

initials or symbols) walls and/or other surfaces.

physical attributes of the spray can, bigger is

to suit all audiences as well as the convergence

always better. Ideally a minimum of a two-metre-

of the individual artists’ personal styles. Iella also

Paradoxically however, outsider art is increasingly

explains the use of aerosols, and how the medium

moving inside, with several prestigious galleries

is particularly apt when creating improvised works

abroad showcasing this art genre which has

I’ve often wondered whether professional and

which do not require a huge amount of detail.

become highly sought after by art collectors. Street

successful street art is wholly dependant on history,

art, more often than not, is seen as a powerful

context and space. In Iella’s case, she sometimes

Recently, Iella was also asked to participate in one

social comment, a true reflection of a country’s

does site-specific work and also pre-plans using

of Malta Design Week’s satellite events, namely the

history, politics and context. It is no longer regarded

sketches, especially on collaborative projects, “but

FLOW project, in which she was assigned one of 13

as an act of vandalism but as an art form in its own

generally I just improvise”. Yet history and space

bathroom spaces which amalgamated the concept


play an imprtant role in her work “particularly since

of art and high-end design. Her work covered the

wide wall is an ideal ‘canvas’.”

it’s easy to look up historical sources (especially

walls of the box-like space in the form of wind-

One need only mention Jean Michel Basquiat in

from the internet)...”; as a result however, she’s not

swept figures on a deep red ground, proving that

relation to mural, graffiti or street art. Basquiat’s

as inspired by local contexts.

mural painting is a more than viable alternative to

work moved from street walls straight into

tiling or wallpaper.

exhibition spaces, as has Bansky’s for that matter.

But why does Iella do what she does? And more

This newfound attitude towards street art and

importantly, where might it take her? “I like the

She also discusses the context in which she is

outsider artists resulted in graffiti artists being

element of mystery, detachment. I like the idea of

trying to make a name for herself, explaining that

commissioned to decorate facades and exteriors

exhibiting my work, but remaining anonymous at

the Maltese public’s perception of street art is

of buildings, or even its interiors. One such case

the same time.” That’s why I go by the name Iella.

virtually non-existent unless they happen to be

in point is David Choe, whose work decorates

It’s the idea of a username coming into play, of

well-travelled. In Malta, graffiti, strenciling and

the walls of Facebook’s first offices in Palo Alto,

letting your work represent you online; keeping one

street art is largely concentrated in the Sk8 Park

California and who has again been commissioned

life distinct from the other.”

area, outside the University — the place where Iella

to create works for their new offices.

created her first outsider artworks. Other than that,

“I’m not interested in the commercial aspect of

audiences don’t have much of an opportunity to

Yet does street art lose its meaning inside, in the

art. However, I would like to work in the art field. I

experience and interact with outsider art on a daily

‘confines’ of a residential or commercial space,

used to organise a sketch group at the Sk8 Park,


rather than a public one? Iella certainly thinks

so I guess what I can really see myself doing is

so. “Technically yes, as the piece of work is only

teaching, or perhaps working as a children’s book

Iella is but one of a small community comprising

available for viewing by the commissioners or


some 15-20 practising street artists in Malta, most

clients. In a way it is like looking at a wild animal

of whom have taken to using derelict or abandoned

in a zoo.” Nevertheless, this does not mean or

houses as personal canvases. A straight-faced Iella

imply that the subject under scrutiny cannot be

explains how most street artists in Malta are very

appreciated by those experiencing it, but rather

ethical and show a strong sense of responsibility

that its visibility is limited.



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Custom-made. That’s what I call a sexy word,

of a star. The kind possessing an unparalleled sense

in his mid-twenties. From the beginning he knew

simply because of the sense of luxury it exudes.

of taste and quality. He is a curator of spaces... in

he wanted to mix the old with the modern and

the guise of a self-made interior designer.

contemporary. Abroad, that was the mix being

It’s become all too easy to shop online or browse


through a carefully-pieced glossy mag; pinpointing


and highlighting all the items of furniture which

Thankfully. Because Mark is not a man of many

Zebbug aside, Mark is a self-declared “Valletta

most suit one’s tastes; establishing which colours,

words. Although his reputation in the design field


textures, fabrics work best together.

runs far and wide – preceding him in fact – he is






the humble type, hiding behind a warm, charming

“I believed it would become what it is today...

Rooms in houses, buildings and offices are spaces

smile, a frequent downward gaze and a hearty

I predicted what would happen,” he says in

which need to be curated, just like those in a


reference to the interest being shown for property

gallery or museum. Just because the user’s needs

in the capital city. Mark purchased his Valletta

differ from those of the average spectator, does

He says matter-of-factly, “I can’t explain my work.”

apartment in South Street, prior to the boom, “It

not imply a slackening of attention to detail. Rather

Those are his opening words.

was an incredible space with incredible views.”

the contrary. A museum/gallery has one chief

Almost contemporarily, Mark purchased a place

mission, to showcase artworks (sometimes the

This begs a question. So how do you go about

in Birkirkara, which slowly evolved into the family

architecture) and impart a significant experience

your projects if you can’t explain what it is that you

home he shares with his wife and kids.

unto its audience. Houses, or offices, are far more

do? “I have clients who trust me.” This, I reckon, is

complex, seeing as the function of the space is

probably the result of his work ethic and philosophy

It was round about the time he invested in these

generally multi-purpose, catering for every need

which takes into full account the respect for a

properties that he decided to take the plunge to

and at times also for a few whims.

building, its history, context and proportions.

become a freelance interior designer, collaborating

So why do so many insist on piecing a space

Yet Mark didn’t study to become the interior

together as though it were a collage or puzzle?

designer he is today. Actually, at first, Mark did

One of Mark’s first projects was the design of the

Quoting Michelangelo, “Every block of stone has

anything but design, “I was a ‘hopper’, jumping

GFI offices in San Gwann. Since his career as an

a statue inside it and it is the task of the sculptor

from one job to another”. Looking back, at his most

interior designer took off however, the balance

to discover it.” I do not mean to take his words

creative, he was the art director of an ad agency.

between residential vs commercial projects has

with architect Godwin Vella.

literally, but rather to make a point. Just like a block

been pretty even. Although methinks that were he

of marble or a tree trunk, empty spaces have a

So when did he get the spark? It happened while

to choose, he would probably confess to having

voice, which needs to be heard and taken into

he was living in Holland for a couple of years.

a penchant for projects of a residential nature, or

account. The space needs to dictate the purpose,

Walking along the canals, looking at the facades

perhaps projects focused in or around Valletta. In

the function, the design...

and consequently at the white interiors, he thought,

fact, what he does confess to is a preference for

“I can do this in Malta”.

designing extensions for old houses.

He purchased his first property, a place in Zebbug,

Browsing through copious photos of projects

So why the lengthy intro? Naturally, there is method to my madness. I consider Mark Pace to be a kind THE ARCHETYPE PAPER 32

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Project Townsquare by interior designer Mark Pace


Mark Pace photographed by Alexandra Pace at his home in Birkirkara


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completed, or in the process of, there are common

Before parting ways, he shares a couple of tips: “Restore

elements which stand out and which reveal quite a

what you have, tackle the practical issues, like structural

distinct style. Line and angularity take precedence.

alterations which need to be addressed from the start.

Closely followed by the use of various materials

And indulge a little... include some custom-made and

seamlessly juxtaposed or overlayed. His holistic

bespoke furniture into your designs, there’s nothing worse

approach to space is extremely appealing. In his

than a home looking like a showroom.”

‘hands’ spaces are allowed to breathe. “I look for proportions... individual elements should not

Mark Pace currently works with Rueben Lautier, with

dominate a space”.

whom he founded the Pace*Lautier Design Workshop.

Mark is quite selective with projects: “I ask a lot


of questions before taking on a job. I need clients to understand that I am no contractor or project manager.” He stresses, “Good design cannot come with deadlines. Design changes and evolves along the way. I require time to get the best out of a concept.” He actually prefers being on site rather than the office, that way there is time for him to analyse his surroundings and get a feel for the space, allowing it to speak to him. Mark also shares some of his concerns and triumphs: “I achieve great satisfaction when viewing the final product, although I don’t necessarily get to witness the completion of some of my best projects. The most rewarding part of my job is getting commissions from clients who would have seen previous projects. It’s a nod of approval.” Despite the amount of time and dedication he puts into any one project, Mark is not ‘maternal’ about his work. But on second thoughts he says: “Coming to think of it however... I do get somewhat maternal, but only when I sell a property in Valletta.” THE ARCHETYPE PAPER 36


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BOV PERSONAL WEALTH MANAGEMENT 2275 7575 I Issued by Bank of Valletta p.l.c. 58, Zachary Street Valletta VLT 1130 - Malta


Bank of Valletta p.l.c. is licensed to conduct investment services business and to provide trustee services by the Malta Financial Services Authority.

Dedicating our time and expertise towards maximising your wealth If you prefer to delegate completely the responsibility of monitoring your portfolio closely to a trusted professional, you should consider Discretionary Portfolio Management. A designated Portfolio Manager will take the time required to develop a deep understanding of your personal ambitions and preferences - be it financial security, to provide for the future of your children, early retirement or the desire to fulfil long-held ambitions. Although you will be providing a mandate to the Portfolio Manager to manage your portfolio in line with the agreed investment objectives and risk profile, you will be kept informed of any investment transactions executed under your portfolio. A strategy customised to your needs Once we have taken an accurate profile of your unique financial personality and appetite for risk, we will draw upon the collective wisdom of our dedicated research team and propose the portfolio strategy that aims to optimise your wealth while matching it to your investment profile – be it one of acceptable risk or a highly cautious one. Balancing risk and reward As soon as your portfolio is set up, we will set a performance benchmark against international indices. We will hand pick best-of-breed investment instruments and then monitor performance, with the aim of achieving a balance between risk and reward.

Active Trading Your portfolio is not just monitored to assess risk but actively managed. Active management of your portfolio consists of frequent purchase and reselling of financial assets by your Portfolio Manager to take advantage of price changes and aim for growth. Adapting to change As your financial requirements change over time, so may your financial personality. During our regular meetings we will reassess your specific financial targets in order to realign and rebalance your portfolio with your desired plans. Transparency Our comprehensive reporting system will ensure that you know exactly how your money is being managed while giving you the benefit of maximum transparency.

Gain freedom from the complicated management that your wealth requires. Discretionary Portfolio Management takes care of the complex challenge of deciding ‘when’ and ‘where’ to place your money.