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angel gambino I sporadically update this blog to keep colleagues, press, friends and family across some of my professional activities and viewpoints. I wish I had time to share more, but I can always do that when we next chat!

Wednesday, August 30, 2006

Dirty Sanchez from InfoSpace wins EIEF Edge Mobile Award This is my favourite mobile game. Thanks and congrats to our partners! The concept of this game was bourne out of games brainstorm led by Henrik Werdelin while he was still at MTV. I think this is one of the few mobile games that truly relates the essence of a TV programme. Get it and play it! It's really great for boring meetings under the table... InfoSpace has won the new EIEF (Edinburgh International Entertainment Festival) Edge Mobile Award for its mobile game Dirty Sanchez. Readers of Edge magazine and Edge Online voted to chose the winner from four nominated mobile games developed by InfoSpace, Fountainhead Entertainment and id Software, Gameloft and Digital Chocolate.The EIEF Edge Awards reception at The Jam House, Queen Street, Edinburgh on Monday 21st August was presented by Edge Games editor Margaret Robertson.

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What Edge says: "Dirty Sanchez developed by InfoSpace. With an aggressively off-beat style and an understanding that micro-games are well-suited to a mobile gaming attention span, this is a game that instantly marked itself out from the crowd. However, what earned it a place on the shortlist was how well it takes advantage of its platform. Its suite of pass-the-phone microgames may only be diverting at best, but its forfeit system, which allows players to type in their own Jackass-inspired tortures for the losers, is something which could only work on a mobile."

MTVN Content (11)

About the EIEF06 Edge Award & EIEF Edge Mobile Award:

Overdrive (3)

The EIEF06 Edge Award aims to reward games which expand

BBC (2)

Angel Gambino (7) Press (7) Flux (6) UGC (5) Events (4) internet (4)

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expectations of what games are capable of. Drawn from games reviewed by Edge over the past year, the shortlist rewards neither commercial success, nor necessarily popularity, but instead highlights the games which have marked out innovative new paths or achieved new standards of excellence. This shortlist is then considered by an international panel of game industry insiders: people whose professional insight into games hasn’t dimmed their personal passion for playing them.

TV (2)

This year, they are joined by a new prize, the EIEF Edge Mobile Award, in recognition of the fact that the overall quality of mobile game design has improved dramatically in recent years. Mobile games are synonymous with accessible, quick-fire gaming, so to reflect that, the EIEF Edge Mobile Award is voted for by readers of Edge and Edge Online.

research (1)

Contact: Tim Hadley | PR & Promotions Manager InfoSpace, Inc. – InfoSpace Europe, Ltd. First Floor, Hollywood House | Church Street East | Woking, Surrey GU21 6HJ Tel +44 (0)1483 545595 | Mobile +44 (0)797 641 0001 | tim.hadley@infospace.com | www.infospaceinc.com Posted by angel maria gambino at 1:50 PM 0 comments Links to this post Labels: MTVN Content, Press

Tuesday, August 29, 2006

MTV Netherlands Overdrive Promo

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music (2) Ofcom (1) audiences (1) film (1) jobs (1)

tv (1) unsigned artists (1) Blog Archive ▼ 2006 (35) ▼ August (23) Dirty Sanchez from InfoSpace wins EIEF Edge Mobile... MTV Netherlands Overdrive Promo Emmy's Opening Sequence Part II Emmy's Opening Sequence Part I Daria 305-The Lost Girls pt1 Daily Show: Internet Explained XFIRE WoW Machinima Contest & other fun stuff Views on UGC @ SXSW Avenue Q Rocks! Life v. Virtual Life of the Internet Snakes on a Plane I LOVE THE INTERNET! MTV Overdrive Trailer - Germany

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MTV Overdrive Trailer MTV Overdrive Deutschland Trailer Annual Decipher Sailing trip BETA Avatars Arrive This Week... One of the Proud Pimped Cars Pimp My Ride Party @ the

Links MTV UK & Ireland MTV Flux Posted by angel gambino at 5:23 PM 0 comments to this post Labels: MTVN Content

Monday, August 28, 2006

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Links

MTV Google News

Links to bloggers or professionals I like boh3m3 Youtube celeb Henrik Werdelin from the Venice Project

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Emmy's Opening Sequence Part II

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Labels: TV

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Emmy's Opening Sequence Part I

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Labels: TV

Wednesday, August 23, 2006

Daria 305-The Lost Girls pt1 I love Daria. I wish she was still part of our schedule. I thought this one was particularly applicable...

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Labels: MTVN Content

Tuesday, August 22, 2006

Daily Show: Internet Explained One of my favourite topics by one of my favourite comedians on one of my favourite programmes within one of my favourite channels in our portfolio...

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Labels: MTVN Content, internet, tv

Sunday, August 20, 2006

XFIRE WoW Machinima Contest & other fun stuff I'm getting excited to see some of the submissions for this year's biggest ever machinima contest hosted by xfire, a company we recently acquired. While machinima is very niche comprising of creators and viewers who are mainly hardcore gamers, I think the creative potential is massive. I believe this emerging genre has the potential to become much more pervasive and mainstream. Although, I think it will largely remain niche, it is likely to gain a much wider audience. With bigger audiences comes the potential for more investment and new cool careers and companies for entreprenurial conent folks (aka "my friends"). Given that hardcore gaming is driven by gaming communities (leagues, teams and players) I think the meshing of social networking that's been going on within gaming for some time with new forms of video art represents a real hotbed of innovation. When I was at gameplay, we expiramented with this, but it was very very early days, so it's great to see how things are progressing.

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I like this Secondlife machinima mashup, because it has my mantra in it. My mantra is a saying from Gandhi that "we must be the change we wish to see in the world."

You can see how we might use machinima in MTV Flux in this brief shoutout.

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You can also see other ways we can use it with music, particularly music that doesn't have accompanying video like many dance remixes in this Halo 2 machinima.

This machinima movie made with EA Sports Fight Night Round 2 on Xbox shows the rise of a boxer from unknown to amateur heavyweight champion as well as how various musical genres work with these formats.

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angel gambino

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In addition to being a Dresden Dolls fan and wanting to share them with you, here is a good example of how to combine existing music videos with machinima.

Potentially you can completly reshape the nature of a story as well as cost effectively democratising the story by giving users the opportunity to rewite the script through a text to speech engine. An extreme example is by converting arguably the world's most violent game Grand Theft Auto: Vice City into a love story. Please allow me a funny tangent regarding GTA... When I was at gameplay I was trying to do a multi-territory

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angel gambino

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CDN distribution and marketing deal with what was then Enron Broadband Services. I had many concerns about working with Enron at the time which had nothing to do with the fatalistic circumstances Enron encountered in later days which led to their demise. They were trying to roll out a massive network that could have been an ideal online multi-player gaming platform and they chose us as their primary partner. In one of the late stages of negotiations we were going through the extensive contract line by line with their ultra-consevative Texan lady lawyer. We got to a particular section where we were talking about content that we would provide. I think it must have been the liabilities clause. The content exclusion clause read something to the effect of "gameply will use best practices to ensure that no content will be of an offensive nature including, but not limited to, content of a violent nature." There were at least three long paragraphs in the definitions section which defined "offensive" and also "violent" content. I said, "Oh, I see you've used your standard language here, so how would you suggest we redraft this section in such a way that better reflects the nature of our content and provides you with the protections you're seeking?" "What do you mean?" the young Barbara Bush wannabe enquired. "Well," I explained, "...if we use this languge then we can't give you any content. You see our content, the content we both seek to profit from, seeks for example to entertain young adults by allowing them to virtually to hold-up an off-license by shooting the owner in the head while the wife stands watching and then beating her to a pulp before stealing a car from a young woman outside the shop, driving the car under the influence causing mass destruction then killing the brave cop who manages to pull you over after you've run into another car. Grand Theft Auto, as it's called, is one of our most played and best selling games." The look of complete shock and disgust was immediately obvious and appeared very genuine. She hadn't taken the time to look at any of our content or any gaming content for that matter before she was hours away from signing a deal valued at hundreds of millions of pounds. Of course, I was intentionally a bit provocative to illustrate the point and to bring her up to speed very quickly. "That, I'm afraid is a deal breaker," she said. I laughed politely and reminded her it wasn't her decision [why do lawyers often think that a decision about a commercial deal is their decision to take - they are there to advise], but agreed that it might not be a mutually beneficial partnership. We shared some laughs months later and it still makes me giggle to this day.

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Labels: Flux, MTVN Content, UGC, music

Views on UGC @ SXSW

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to this post Labels: Events, Press, UGC

Avenue Q Rocks! I saw Avenue Q last week and absolutely LOVED it! I'm jealous and bitter that we didn't come up with it at MTV as it's so similar to one of my favourite programmes in our line-up called Wondershowzen. One of my favourite parts of the production was the "Internet is for Porn" song cleverly machinimised here. I'm curious as to why the marketeers didn't create a viral for the show as it seems like such an obvious tactic. I doubt they are having trouble filling seats... An interview with one half of the duet gives you greater amusing insight into this character as well as serving as a viral marketing for lastminute.com.

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Click on the links to watch Wondershowzen in the UK, the US or on your PC wherever you are! Posted by angel gambino at 3:07 PM 0 comments to this post

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Labels: MTVN Content

Life v. Virtual Life of the Internet This one makes me laugh! There's some truth here and some silliness about the cynicism and sensationalism that spoils the joy of the internet.

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Labels: UGC, internet

Snakes on a Plane

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angel gambino

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It's amazing how much attention and anticipation surrounds Snakes on a Plane on the internet. I'm dying to see it. It's so absurd. Snakes, a plane and Samuel L. Jackson. I love it already. There's also a part of me that thinks there are some clever viral and guerilla marketeers behind the buzz. Posted by angel gambino at 12:28 PM 0 comments to this post

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Labels: film

Saturday, August 19, 2006

I LOVE THE INTERNET! It appears I'm not the only one!

Ok, so this video is cheesy, but I'm a sucker for anything celebrating the internet and people power (and we see some of the early online celebs).

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