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dailymail, london

goop, new york

How to gift like Gwyneth Paltrow London, UK

The Annual Gift Guide New York, USA

Last week, Oprah released her much-anticipated Favorite Things. And today, Gwyneth Paltrow followed suit with her own annual gift list of luxury must-haves on her lifestyle website, Goop. Among the featured suggestions are a $165 Fornasetti scented candle, Hermes poker cards ringing in at £65 ('a great hostess gift'), a Tom Dixon brass tea set (the teapot alone is $210) and a $50 bottle of 5 Olive Oil. Also aiming strictly at the high-rollers, there is a $5,800 set of kitchen tools by Malle W Trousseau, £330 Olivia von Halle pyjamas (not including the recommended monogramming, from £11 per letter), a Cowgirl Creamery cheese subscription, starting at $199 for three months, and a $1,200 membership to the exclusive Orin Swift wine club.

Gwyneth started goop in the fall of 2008 to share all of life's positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.

Some items are so fancy, the retailer doesn't even list a price. Should your recipient have everything but their own coat of arms, Happy Menocal custom heraldry will take commissions. And Jennifer Creel custom jewelry comes studded with diamonds, so we daren't even imagine a quote. There are, of course, plenty of designs from Goop's collaborations, including a monogrammed clutch bag by Claire Vivier ($260), monogrammed napkins by Bespoke Home ($175 for four), and virtual stationery for Paperless Post. Ms Paltrow also recommends signed editions of her recently-published books for $55 each (otherwise $21 and $23 on Amazon.com).

Goop has since grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience. Goop gives readers exclusive access to recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with our own editorial eye and uncompromising style, issues are delivered straight to your inbox every Thursday. Additionally, the publication in its entirety can be found right here on the site at any time, making goop.com a wealth of knowledge and an indispensable resource for all who love to make, go, get, do, be and see. http://www.goop.com/journal/get/258/the-annual-gift-guide

In fact, Ms Paltrow really has a penchant for all things monogrammed. She recommends getting recipients' initials featured on everything from Sarah Chloe bracelets ($369, also from the Goop site) to a Leather Head football to Dodocase iPad covers to LL Bean tote bags (is this a ruse to prevent returns for store credit?) http://www.dailymail.co.uk/femail/article- 2507 479/How-gift-like-Gwyneth-Paltrow-glimpse-inside-Goop- Christmas-wish-list.html#ixzz2w9Bp7KMy

“5 Olive Oil: Pretty much the best olive oil you’ll ever taste, exquisitely presented.”


Usually by this point in the year, I am well organized, Christmas cards are ready to go, I've got a good jump on the gifts. Not this year. I am overwhelmed and a disaster. So our gift guide comes at just the right time, at least for me. We have included some old favorites and some new ďŹ nds, all of which will make Father Christmas proud. Love!


sani gourmet 5 Olive Oil, Proud Bronze Sponsor May 10-19, 2013, Halkidiki GR “...This year in particular – the year in which we will bring down the curtain on Greek gastronomy as the special focus of the Festival – the participating chefs will be interpreting, in their own distinctive style, some of the most famous and characteristic dishes internationally identified with Greece and Greek gastronomy. At the same time, Sani Gourmet 2013 will be focusing on and highlighting the simple, direct nature of the flavours and recipes of – if I may be permitted to use the term – our ‘popular restaurants’, middle-class family businesses built up through dedication and hard work, by people with a love of good food, popular with and revered by ordinary people over the years. Here in the Sani Resort, which now seems an oasis of calm in the troubled landscape of contemporary Greece, we hope that Sani Gourmet will once again bring together Greek and foreign friends, offering relaxation and pleasure, presenting a range of gastronomic delights all stamped with the genuine flavour of Greece...”


Taking tradition into the future

http://www.sanigourmet.gr/_uploads/SG13_brochure_FINAL.PDF


5 kitchen Cooking with 5 olive oil Gourmet recipes 5 Kitchen is a brand new project of 5 Olive Oil that lets you express, share, and explore your passion for food and food culture in a brand new way. New and classic recipes cooked with 5 Olive Oil, recipes for a holiday or event, collections about seasonal ingredients or travel and dining ideas. 5 Kitchen is served. Stay tuned... www.ďŹ veoliveoil.com


elle decoration, athens “Πρωτότυπες συσκευασίες μετατρέπουν καθημερινά προϊόντα σε... γλυπτά!” Athens, Greece

Ο μοντέρνος σχεδιασμός κάνει τη διαφορά! Με υπέροχες ιδέες δίνει άλλο πρόσωπο στο καλάθι της σύγχρονης νοικοκυράς. Είναι όμορφες, φρέσκιες, δημιουργικές. Οι νέες συσκευασίες τροφίμων μας κάνουν να κοιτάξουμε πιο προσεκτικά τα ράφια του σούπερ μάρκετ. Και να αναθεωρήσουμε όσα ξέραμε για το περιτύλιγμα της γεύσης. www.elle.gr/article.asp?catid=24772&subid=2&pubid=129453474&imgid=106045544

madame figaro

biofach 2014, nürnberg

March 2013 Athens, Greece

February 12-15, 2014 Nürnberg, Germany

Ένα ακόμη ελαιόλαδο διαφημίζει τη χώρα μας στα πέρατα του κόσμου. Το ελληνικό 5 Olive Oil που παράγεται από ελιά κορωνεικής ποικιλίας, σημειώνει απίστευτες πωλήσεις στο εξωτερικό, ενώ έχει σαρώσει τα διεθνή βραβεία. Κυκλοφορεί σε 4 τύπους και μοιάζει περισσότερο με design object παρά με ελαιόλαδο. Το αποδεικνύει και η βράβευση του στα red dot design awards 2012.

You can find 5 Olive Oil at BIOFACH 2014 (12-15 FEB), booth 525, building 9, in partnership with Nature's Marketing. BIOFACH is the world leading trade fair for organic food. BIOFACH has been enthusiastic about organically produced food for many years. This exhibition highlight offers you a variety of themes, perspectives and impulses for promoting the organic food industry worldwide. Meet the doers and thinkers and become part of the international organic family. www.biofach.de

www.madamefigaro.gr/


real news, athens Interview with the Vice President and Global Sales Manager of 5 Olive Oil, Mr Sompolos Ioannis Novemeber 10, 2013 Athens, Greece Ο κ.Σόμπολος σημειώνει ότι στην προσπάθεια ανάπτυξης στο εξωτερικό δεν έλειψαν και δεν λείπουν τα προβλήματα, που προέρχονται κατά κύριο λόγο από το κακό brand name της Ελλάδας. «Το μεγαλύτερο εμπόδιο είναι η έλλειψη εμπιστοσύνης. Όλοι έχουν κάποια δυσάρεστη εμπειρία από παλαιότερες συνεργασίες με Έλληνες, που δεν ήταν συνεπείς. Έτσι, όποιος Έλληνας επιχειρηματίας θέλει να δημιουργήσει σχέσεις με εταιρείες του εξωτερικού πρέπει να είναι οπλισμένος με υπομονή. Ευτυχώς το ελαιόλαδο είναι από τα λίγα πράγματα που δεν έχουμε καταστρέψει σε αυτή τη χώρα αν και το προσπαθήσαμε», εξηγεί ο κ.Σόμπολος και προσθέτει: «Η φιλοσοφία στη World Excellent Products είναι 100% επαγγελματική. Αυτό που θα υποσχεθούμε, αυτό θα παραδώσουμε». http://www.real.gr/default.aspx?page=home

baccarat magazine

Hong Kong Food Expo 2012

107: October, 2013 Hong Kong

5 Olive Oil Presentation Hong Kong

Kitchen Class - Stock a modern pantry with inner beauty. Poca Design select five designer items for foodies who crave ore than the ordinary. FIVE Olive Oil proves that not all pantry items need to be monotonous. This is the best-looking olive oil you will ever seen, and it has four international design awards to prove it. Greek olives are sustainably grown, picked and packaged without additives. Choose from Organic Extra Virgin Olive Oil, Extra Virgin, Ultra-Premium Extra Virgin and Unique Extra Virgin. www.baccarathk.com/


http://www.oliveoiltimes.com/olive-oil-basics/best-olive-oil-package-designs-for-2013/34372

fancy food show, san francisco

azure mag, toronto

N.A.S.F.T. - January 15-17, 2012 San Francisco, USA

November/December, 2012 Toronto, Canada

“Wandering through the mist of culinary confusion, a few standouts definitely do appear each year as food writers, chefs, retailers and gourmands wander the acres of stalls at the Moscone Center featuring everything from cheese and olive oil to salts, meats and more exotic fare. Here are a few of this year’s stand-outs… Olive Oil more precious than Drakkar Noir: Haute olive oil is nothing new, but packaging it in luxe perfume-like bottles? Five Olive Oil is Greek olive oil packaged in bling-tastic bottles, complete with sparkles. We saw plenty of tiny luxe bottles of these oils throughout the show, leading us to wonder: Do you put this stuff behind your ears? Cause it seems far to precious for much else. ”

In its pages, AZURE profiles international designers and architects, reports on major trade fairs in North America and Europe and investigates design issues related to our changing society. Presenting and exploring innovative projects, materials, products and ideas, AZURE is an indispensable resource for architects, designers and the design-savvy public.

http://www.biteclubeats.com/fancy-food-2012-whats-hot/

Annual Interiors Issue: Three dazzling restaurants, plus postcards from the Venice Architecture Biennale and a survey of the top North American design schools. http://www.azuremagazine.com/back-issues/novemberdecember-2012/


new york international olive oil competition Most Innovative Packaging 2013 New York, USA Nearly two weeks after the New York International Olive Oil Competition announced this year’s best olive oils, winning producers around the world continue to rejoice. But there are a few more awards that the competition organizers have not yet unveiled, until now. Cord asked well-known New York designer Debbie Millman if she and her team at Sterling Brands would judge the entries to determine the best package designs. “Not only do I happen to love olive oil, but it sounded like a fun project and I was glad to participate in an event like this, the first of its kind in New York,” said Millman. Debbie Millman is a partner and president of the design division at Sterling Brands, a leading brand identity firm. Millman is President Emeritus of AIGA, chair of the School of Visual Arts’ master’s program in Branding, and the chairwoman of the judges for the Dieline Package Design Awards. She is the author of “Look Both Ways: Illustrated Essays on the Intersection of Life and Design.” Millman and the Sterling Brands team assessed the entries according to these criteria: level of impact and uniqueness in the marketplace, ingenuity, distinctiveness, use of typography, use of illustration or photography and quality of structure. The judges decided to award medals the Most Authentic and Most Innovative Packaging, and the top award for the Best Package Design overall.


glow mag, thessaloniki Monthly Lifestyle Magazine Thessaloniki, Greece GLOW is the first personal lifestyle free magazine, published in Thessaloniki, Greece since December 2005. Since the beginning, Thessaloniki embraced GLOW, that was meant to be the utmost guide of good living, fashion trends and latest news and what’s more an up to date cosmopolitan magazine. Since its publication, GLOW has featured many exceptional personalities in its cover pages as well as many exclusive contents. Today, GLOW is Thessaloniki’s leading magazine for almost 5 years and it’s followers are increasing in Athens as well. www.glow.gr

agefi life, lausanne Magazine 91, Winter 2013/14 Lausanne, Switzerland "Le seul quotidien Suisse leader sur l’actualité économique et financière locale.“ Journal d’opinion par excellence, résolument indépendant et libéral depuis sa création, L’Agefi décrypte et analyse chaque jour les facteurs décisifs pour l’économie et la finance, avec des suppléments mensuels tels que Indices, Agefi Magazine. L'Agefi coédite également les magazines Profil, Agefi Life, Capital santé et Work. Notre volonté est d’offrir un vrai quotidien local orienté secteur privé, en phase avec des lecteurs de haut niveau opérant à l’échelle nationale ou internationale. L'Agefi est dirigé depuis 2009 par François Schaller, administrateur-délégué et rédacteur en chef. L’Agefi s’est résolument orienté vers la cohabitation sereine de l’imprimé et du numérique." http://www.agefilifemag.ch/magazine


vogue, tokyo Lグウィネス・パルトロウおすすめの「フ

ァイブ オリーブオイル」が日本初上陸。

Tokyo, Japan オリーブオイル発祥の地ギリシャから、 「FIVE OLIVE OIL(ファイブ オリーブオイル)」が日本初上 陸を果たす。5000年前からオリーブオイルを生 産してきた歴史を持つ、ギリシャ。古代より受け 継がれたオリーブの歴史、伝統、情熱を最新の技 術とデザインを融合させ、オリーブオイルを次の レベルへと昇華し、世界中の美食家の五感に届 けるためにスタートした、 ファイブ オリーブオイ ル。その名は、美しくモダンで洗練されたボトル デザインに、オリーブの香りと色、そして味わい へ続く五感を意味する“5”、そして、最上級を意味 する”5つ星”に由来する。世界最新技術の製法に 、5000年前への原点回帰を融合させたファイブ オリーブオイルは世界中で数々の賞を獲得。 グウ ィネス・パルトロウも自身のwebコラムでおすす めのブランドとして紹介し、話題を呼んだ。その ファイブ オリーブオイルが、 日本に初上陸!2014 年3月14日 (金) まで、セレクトショップ「ヴァルヴィ ート エイティーワン(valveat 81)」にお目見え中だ 。 「Bon appétit!(ボナペティ!)」 と題し、期間中、 フ ァイブ オリーブオイルを中心に、世界から集めた さまざまな食品を紹介している。 www.vogue.co.jp/lifestyle/news/2014-03/03/bonappetit


red dot institution Communication design award Berlin, Germany The Red Dot institution is one of the world’s largest and most-acclaimed international design competitions in the world with more than 15,000 submissions from 70 countries in 2012. It is divided into the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept". The product line targets the international market and stands out through the colour of the bottle. The selected design is elegant and contemporary yet at the same time also reminiscent of potion bottles from old times. The figure “5” was chosen as a fitting brand name, with “five” standing for the quintessence of olive oil. Creative Direction by Designers United. The winners will be celebrated at a festive award ceremony on 24 October 2012 in the Konzerthaus Berlin. After the ceremony, all of the award-winning works of 2012 will be on show in the special exhibition “Design on stage – winners red dot award: communication design 2012” in the Alte Münze Berlin.

http://red-dot.de/cd/online-exhibition/work/?code=04-2551&y=2012&c=158&a=0


daily secret, thessaloniki

dezeen, london

Τα σπάνια αρώματα μπαίνουν σε ιδιαίτερα μπουκαλάκια Thessaloniki, Greece

FIVE Olive Oil bottles London, UK

Σα μαγεμένοι πλησιάσαμε και το παρατηρήσαμε προσεκτικά. Χρυσαφί, λαμπύριζε στο φως. Επιτέλους είχαμε βρει αυτό το σπάνιο ελιξίριο για το οποίο μας είχε μιλήσει το λαγωνικό μας: στο ράφι του Παντοπωλείου Θεσσαλονίκης, κλεισμένο σ' ένα αινιγματικό μπουκάλι με τον αριθμό 5. Όπως μας εξήγησε ο Δημήτρης, το 5 Olive Oil έρχεται από το Φοινίκι Λακωνίας και χαρακτηρίζεται «το καλύτερο ελαιόλαδο του κόσμου» - ακόμα και η συσκευασία του έχει σαρώσει τα βραβεία design σε όλη την Ευρώπη. Με την πρώτη σταγόνα συνειδητοποιήσαμε πως είναι σίγουρα ένα ελιξίριο για ξεχωριστές περιστάσεις! Δοκιμάστε οπωσδήποτε την ποικιλία Unique Extra Virgin Olive Oil και θα μας θυμηθείτε!

This Greek olive oil comes in simple circular bottles and stripped-back packaging. The FIVE Olive Oil is bottled and distributed by Greek brand World Excellent Products in bottles that are different for each oil variety. Clear bottles are for extra virgin olive oil, matte black is used for organic extra virgin and matte white vessels contain ultra premium extra virgin. The product is also available in five-litre tin containers, which have rounded corners and bear the same minimal aesthetic as the bottles.

http://greece.dailysecret.com/thessaloniki/el/%CE%BA%CE%AD%CE%BD %CF%84%CF%81%CE%B-

F/%CE%B3%CE%B5%CF%8D%CF%83%CE%B7/5-olive-oil#ixzz2noionJRl

The brand's co-founder and marketing director Dimitrios Panagiotidis has also created a limited-edition design with an image of ancient Greek athletes printed in black on the matte white bottle. "We have the ambition of creating one of the finest premium olive oil brands in the world, with sensational packaging layout and excellent product quality," said the company. The branding features simple typography and a minimal logo by Greek company Designers United, which won a Red Dot Award for the visual identity last year. http://www.dezeen.com/2013/11/06/five-olive-oil-bottles-and-packaging-by-world-excellent-products/


home mag by athensvoice Design A LA Carte Athens, Greece Σε μια εποχή δύσκολη για την Ελλάδα, είναι πολλά τα ελληνικά brands που στρέφονται στην διεθνή αγορά σημειώνοντας πολύ καλές «επιδόσεις». Αλλά και το ελληνικό design που αποτυπώνεται στις συσκευασίες τους κερδίζει πανηγυρικά τα βραβεία και τις εντυπώσεις σε διεθνείς διαγωνισμούς και εκθέσεις. Ο σταρ του σόου και πρωταγωνιστής των απονομών, είναι το design των συσκευασιών τροφίμων. «Ο καινοτόμος σχεδιασμός και η εντυπωσιακή τυπογραφία του, σε συνδυασμό με την εξαιρετική απλότητά του, συνιστούν ένα εκπληκτικό προϊόν», είπε μέλος της κριτικής επιτροπής των Dieline Awards για το ελαιόλαδο Five, των Designers United, το οποίο πήρε την πρώτη θέση στην κατηγορία του. Δεκαπέντε διακρίσεις κέρδισαν τα ελληνικά δημιουργικά γραφεία την χρονιά που πέρασε στα Red Dot Awards, συνεχίζοντας το θρίαμβο των European Design Awards όπου η ελληνική συμμετοχή –με πέντε χρυσά μετάλλια και είκοσι συνολικά διακρίσεις- κατέκτησε τη δεύτερη θέση ανάμεσα σε τριάντα τέσσερις χώρες. Τα κουφέτα Pebbles (σχ. mousegraphics) πήραν το πρώτο βραβείο στα Dieline Awards, ενώ το ελαιόλαδο Eleia (Bob Studio) πήρε το χρυσό στα EDA. Οι κονσέρβες Trata OnIce, η σαμπάνια Blink και το Καλαθάκι Λήμνου (των Beetroot), τα ελαιόλαδα Etesian και 100% (των mousegraphics), τα φακελάκια τσαγιού Apivita (DKDesign) είναι μερικές μόνο από τις συσκευασίες τροφίμων που έχουν διακριθεί διεθνώς. Η λίστα είναι μακριά και η επιτυχία μεγάλη –πόσο μάλλον για μια χώρα που δοκιμάζεται από την οικονομική κρίση. http://www.athensvoice.gr/design-home

“Είναι όμορφες, φρέσκιες, δημιουργικές. Οι νέες συσκευασίες τροφίμων μάς κάνουν να κοιτάξουμε πιο προσεκτικά τα ράφια του σούπερ μάρκετ. Και να αναθεωρήσουμε όσα ξέραμε για το περιτύλιγμα της γεύσης. ”


ed-awards 2012

ta nea, athens

Packaging Food & Beverages Silver Award

Daily Newspaper, 18/19 Feb 2012 Athens, Greece

The European Design Awards, also known as the ED-Awards, are annual awards presented to European designers for outstanding work in the communication design field. The ED-Awards is a joint initiative of design magazines from across Europe and endorsed by the International Council of Communication Design. The ED-Awards are judged by a panel of representatives (journalists and design critics) from fifteen European design magazines, while the winning submissions are featured in the ED-Awards Catalogue.

Από τα Ευρωπαικά Βραβεία Σχεδίου και Γραφιστικής ως τα πανεπιστήμια του εξωτερικού οι έλληνες ντιζάινερ διευρύνουν το πεδίο δράσης τους με δημιουργίες και διακρίσεις. Βλέπει όντως το εγχώριο ντιζάιν το καλύτερο όνειρο? Ορισμένοι από τους πρωταγωνιστές σε Αθήνα, Θεσσαλονίκη και άλες πόλεις απαντούν στο «Νσυν»!

With participations from 34 european countries (a record number), picking out the winners couldn't have been an easy task.The ED-Awards jury though, made up of representatives from 15 deifferent design magazines, is the most competent of its kind. Their decisions, following the Award Ceremony, which this year took place in Helsinki are now online. www.europeandesign.org/ed-awards/winners/packaging/18-packaging-food-beverages/

Οι Designers United ανέλαβαν τον σχεδιασμό του ελαιολάδου «FIVE» της ομώνυμης θεσσαλονικιώτικης φίρμας! www.tanea.gr/


http://www.designlobby.asia/

pentawards 2012

packaging design

Luxury gourmet food Gold Award

by Chris van Uelen BRAUN Publishing, Switzerland

We are very happy to announce that Five Olive Oil was awarded again, this time at the 2012 Pentawards, the worldwide competition exclusively devoted to packaging design. More speciďŹ cally Five Olive Oil won a Gold Pentaward at the Luxury category for gourmet food products .

https://braun-publishing.ch/en/design/packaging-design.html

http://blog.pentawards.org/?attachment_id=11143


beijing design week September 28 to October 6, 2012 Beijing, China via Designlobby.asia The Design Lobby Greece is an inclusive network of selected creative offices based in Greece. Operating as an “umbrella” synonym with trustworthiness and quality and at the same time as an agency, the Design Lobby Greece offers a vast variety of services among which is the design management and strategic design of small and large companies. As a trustworthy partner, the Design Lobby Greece is able to recognize each and every need, choose the most appropriate collaborations for maximizing your budget, while at the same time will guarantee the final outcome. The Design Lobby Greece is a creative collaboration network in which each and every member has one common goal: to promote the concept of good design as a mean for further development and growth of your business. Experience, professionalism and specialization are the basic ingredients to achieve this goal and the Design Lobby Greece can offer them. Beijing Design Week is an International Design Festival staged in Beijing. Started in 2011, BJDW takes place during the fall months and features various exhibitions, events and activities throughout the city of Beijing, including Caochangdi, where a satellite event is also held. The BJDW theme for 2012 is "Design Changes Life".

designers united 5 Olive Oil, Brand ID

the dieline, los angeles best packaging design, Food B 1st place winner We are excited about our first place winner in the Food B category of the 2012 Dieline Package Design Awards, the worldwide competition devoted exclusively to the art of brand packaging. 5 Olive Oil was one of the 11 first place winners in the packaging categories for professionals. All entrants were judged by a highly esteemed panel of 10 industry experts, based on quality of Creativity, Marketability, and Innovation. The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. From that point on, The Dieline has become the most visited website on package design in the world, with readership spanning millions across hundreds of countries. www.thedieline.com/blog/2012/1/24/5-virgin-olive-oil.html

Designers United is an award winning, multidisciplinary design firm focused in brand identity development, creative direction, and interaction based in Thessaloniki, Greece. The company has been creating integrated design solutions for a diverse range of international clients across various industries, scales and budgets. Their work encompasses creative direction, branding and identity systems, book and magazine design, web design and development, illustration, print collateral and social-media/public-relations needs. Since inception in 2005, Designers United quickly gained an enviable reputation for their distinctive style and design excellence and received numerous awards and distinctions in Greece and abroad and thus recognition from peers and other industry bodies.



FIVE Media & Partners