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This%is%a%project%which%I%was%involved%through%my%university%to%collaborate%with% Nike%to%create%a%shoe%for%the%Olympics%2016.%I%teamed%up%with%a%womenswear% and%a%media%student%to%bring%the%project%together%by%using%an%appBMattr%to% develop%products,%which%is%more%sustainable.%% The%concept%was%Tough,%we%were%using%Katie%Taylor%as%a%muse%and%boxing%as% inspiration.%The%concept%was%reflected%through%the%material%choices,%as%well%as% considering%sustainability%during%the%design%consideration.%%% Before%finalizing%the%concept%of%boxing,%I%tried%to%solve%the%problem%of% sustainability%by%minimise%the%usage%of%materials%and%the%use%of%materials%to% reflect%sustainability.%%I%decided%to%minimize%everything%involve%in%a%shoe,% stiffener,%toe%puff,%glue%and%stitching%in%the%shoe,%increase%manpower%and% sustainable%material.%% • •

Capiem%Durado%(Golden%Grass)%a%material%from%Brazil%which%is%naturally% gold%and%sustainable%for%the%environment%as%it%is%associate%with%the%NGO% Weaving%with%workers%will%increase%manpower,%lead%to%less%machinery% and%electricity%usage.%%

The%portfolio%(pg%11)%shows%the%statistics%of%material%usage%which%weaving% shows%less%material%usage,%as%there’s%no%lining%and%etc.%NSW%was%used%on%the% tongue%to%represents%the%hand%made%crafts,%which%reflects%premium%quality%for% NSW%consumers.%The%colours%(pg12)%were%inspired%by%farming%tones,%colours% including%harvest%and%greens%associate%with%naturally%grow%plants%and%it%also% reflects%the%golden%grassBgrowing%environment.%% As%time%progress%on,%the%concept%has%changed%to%boxing.%I%created%a%lifestyle%shoe% which%is%inspired%by%boxing.%The%sandal%still%has%the%weaving%feature%which% including%the%idea%if%weaving%in%to%the%soles%without%any%glue%to%the%shoe.%%The% portfolio%explains%the%products%and%the%relations%to%the%concept%–%tough%and%it% also%shows%the%ranges%of%clothing%items%and%shoes%with%the%grade%to%shows%the% sustainable%sides.%E.g.%recycled%EVA,%paper%leather,%bright%colours%reflect%tough,% inner%beauty%and%colourful%to%contrast%of%the%dull%side%of%sustainability.%% %


TOUGH

TOUGH WOMEN, TOUGH MATERIALS


DEFINITION OF TOUGH: Strong enough to withstand adverse conditions Able to endure hardship or pain. Having the confidence and determination to cope in difficult situations


Katie Taylor is the working class girl who won gold for Ireland at London 2012. With no girls to spar with, she would box against boys. “I have a 9-year-old girl who has taken up boxing just because of Katie,” she said. “MY DAUGHTER WANTS TO BE KATIE TAYLOR, AND SHE’S NOT THE ONLY ONE BY A LONG SHOT.”


The silhouette and materials we are using are tough but possess an understated beauty , The top layer is durable and resilient, but the inside layer is soft and feminine, like Katie Taylor; TOUGH BUT QUIETLY BEAUTIFUL. Challenges gender expectations. Challenges preconceived views of what sustainability is.


INSPIRATION BOARD


The lines created by hand wraps on a boxer inspired the prints. Our Design concept is to create a really strong and boxy silhouette using tough fabrics for the outer jacket contrasting with soft, sensitive layers on the inside, inspired by our muse, Strong colours are used on the jacket to represent the energy she exudes. On the contrary, softer and more muted colours are used on the inner layers to embody the nurturing nature of a woman, challenging the gender expectations.

DESIGN CONCEPT


DEVELOPMENT


MEDIA CONCEPT BOARD


VISUAL REFERENCES FOR FILM


Design development - Nike project


Design development - Nike project

Colour


Design development - Nike project


Sandal Olympics 2016

NSW 1 French binding 2 Weaving (Under 1, over 2) 3 4mm diameter hole for laces 4 Nike Logo 5 Midsole

6 Midsole 7 Outsole 8 Mould on the outsole 9 Texture of Outsole 10 Nike Sportswear insole

10


Range Olympics 2016

P P Sythetic Leather Recycled EVA Outsole

Possible Colours

Synthetic Leather Paper Leather Recycled EVA outsole

Possible Colours

Synthetic Leather Paper Leather Recycled EVA outsole

Neoprene Paper leather Recycled EVA outsole

Possible Colours

Prints instead of colourways

C+

C+

Neoprene Recycled EVA Outsole

C+

D

Prints instead of colourways

D


Product development - Nike project


Designer: Kei Pao Design Number: Construction: Boot Sandal (Womens) Production Manager:

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2

3

4 6 7

Spec Number:

Customer: Nike

Season: Olympics 2016

5

Factory: Sole Unit: new sole unit to be produce with the factory NOTES: TBC

Date Sent:

27/9/12

Last:

PER SPORT

1st sample Needed:

Size: 4(UK) WOMENS


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2

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4 6 7

5

All pattern sections raw edge finish unless otherwise indicated. All top stitching self colour unless otherwise indicated.

A diagram of the shoe

Components

Description

Material

Colour

1

French Binding

4cm strip to bind the topline and lining, trim the excess

Synthetic leather

7541 EC

2

Lining

Lining for the woven parts

Nappa

7541 EC

3

Woven technqiue

Going under one, and over 2strips. 2cm apart from the top line

Synthetic leather

2767EC

4

Sandal strap

Synthetic leather

7541 EC

5

Nike logo

6

Sock

Synthetic leather

7541 EC

Recycled EVA

2767EC

7

Wedge Sole Unit

The logo should emboss inwards 1mm Emboss NSW 2mm inwards

Laces are 35cm long Laces holes are 4mm diameter and 1.5cm apart each hole Synthetic Leather is white and is supplied from Maydiang U.K. Ltd The strips of leather is supplied from No9 by substainableangle.org, if white is unavailable. Use synthetic leather from Maydiang U.K. Ltdinstead of paper leather. Recycled EVA from Shanghai Jingke Industrial Co., Ltd.


The circles are 4mm diameter, 7mm apart from each circles, and all circles are embossed inwards 1mm.

The wedge wrapping around the back of the shoe

7 Side View

7 Bottom View

The sock is made out sythetic leather and the NSW logo is emboss inwards 2mm.

NSW 1cm

Sock

6


Nike presentation