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Wendy Lister Coldwell Banker International


MARKETING: AT A GLANCE

Customized Outreach

Open Houses

- Relocation Market - Multi-cultural Communities - Move-up Buyers - Lifestyle Demographics

Online Presence - www.WendyLister.com - www.WendysGoneDigital.com - Faces and Places online domains: ~ www.FacesandPlacesofLaurelhurst.com - Realtor.com, Zillow.com, Trulia.com, etc. - Leading Estates of the World, Savills, and ProxioPro: ~ Our International Homes Websites - 400 Coldwell Banker International Offices

- Brokers or Public ~ Mailing lists are demographically designed to include our outreach list above - Broker Email Campaigns ~ Target Multi-Cultural Brokers, a powerful force in today’s high-end market ~ Target active high-end Brokers

Information Packets

- Property flyer and book - Legal description and property plat maps - Bi-lingual Title and Escrow information - School District Ratings - Community description and/or Faces and Places Book - Additional marketing materials


NEW MARKETING: DIGITAL BOOKS Digital Book for: YOUR ADDRESS HERE

Hot Off The Press! Open our best-selling books at:

Wendys Gone Digital .com

Use of new technology is a key component for marketing real estate. Your digital book will provide excellent presentation and quality. With its flexibility, we are able to easily direct traffic to your book with email marketing, virtual tours, print advertising, and more. www.WendysGoneDigital.com is a compilation of many digital books, directing brokers and clients to specific details on many listings. With this approach, perspective buyers might be looking at a different property, but find yours to be the one for them. Please click for an example of a listing’s digital book

3124 E L au r E L h u r s t D r N E, s E at t L E Wa


NEW MARKETING: FACES AND PLACES

Faces and Places is a way to reach out across the globe to get potential buyers interested in your immediate community. Shopping, dining, recreation and schools are highlighted in vivid colors, telling the story of your neighborhood surroundings. These digital experiences can be found on www.WendysGoneDigital.com and are sent out as part of our unequaled marketing strategy.

Please click for an example of Faces and Places:

the faces and places of Laurelhurst By:

Wendy Lister


MARKETING: ADVERTISING » One of Wendy’s popular post card campaigns for a special Broker’s Open. A series of 4 cards were sent out, adding puzzle pieces along the way until the revealing of the location (bottom).

O PEN S UNDAY ~ 1 PM TO 4 PM

You’re Invited To A R are Opportunit y...

...Like a puzzle, Watch as more pieces reveal this special event!

pieces come together

Save the Date: October 9th, 2011 Hint #1: www.WendysGoneDigital.com

to expose a secret. WENDY LISTER Coldwell Banker Bain

425-450-5206 CONTINUING TO ASSEMBLE THE IM AGE...

www.WendyLister.com

4450 Hunts Point Road

Coldwell Banker Bain. 150 Bellevue Way SE, Bellevue, WA 98004. Information is deemed reliable but is not guaranteed - buyer to verify. If your home is currently listed, this is not a solicitation of your business as Wendy appreciates a positive relationship with all Realtors.

A REVEAL YOU DON’T WANT TO MISS!

...of aOf stunning portrait. Revealing Our Point Distinction…

Save the Date: October 9th, 2011

8905 Groat Point Drive, MeDina

Hint #1: www.WendysGoneDigital.com

Open this Sunday, October 9th, from one to four o’clock. Jigsaw Magic!

Hint #2: Point... the way home We would like to have you join us at...

WENDY LISTER the DashinG GrooM of Groat Point! Hot Off The Press!

Coldwell Banker Bain By Invitation Only For You from 1pm to 4pm, this Sunday,books the 9that: of October Open our best-selling A M ASTER PIECE OF GL ASS A ND STEEL. Deliciously, Catered 425-450-5206Lightly, butWendys Gone Digita l .com

FRONT Legendary Signature!

A merger of nature’s uncompromised beauty complemented by this vibrant Hunts Point position. Prominent at the tip, 1.93 acres of flat land. 846 feet of continuous waterfront. Magnificent new teak dock. Two swathes of wade-in beaches. Parklike, the guardian of the peninsula ~ zoned for two lots. North, East and Western exposure. For those that can!

$ 19,688,000

8905 Groat Point Drive. A new generation residence in influential, unequaled Medina! With its position at the w w w.WendyLister.com southern point of Overlake Drive West, the Gold Coast position is appropriate! The standing ovation spectacles have

been brought to your attention through the Vassos Demetriou signature: his melodic talent of fusing home and lake.

Coldwell Banker Bain. 150 Bellevue Way SE, Bellevue, WA 98004. Information is deemed reliable but is not guaranteed - buyer to verify. If your home is currently listed, this to is not solicitation~ of business Wendy appreciates a positivegrounds. relationship with all Realtors. Adding theaharmony R your David Adamsassymphony of lush, tropical A Malibu inspiration at this significant

Medina point. STRENGTH! Steel beam and post construction, commercial quality. Offered for $10,300,000.

Once a day someone says, “What a great name for Real Estate!”

My Best Sellers YOU’RE INVITED TO THE FULL EXPERIENCE ~ INTRODUCING ~

Coming into focus.

FacesAndPlacesOf Medina.com

425.450.5206

Wendys Gone Digita l .com

Sunday, October 9th, 2011 WendyLister.com

Hint #1: www.WendysGoneDigital.com WenDy Lister Coldwell Banker Bain

Hint #2: Point... the way home 425-450-5206 Hint #3: Own the power views

www.WendyLister.com WENDY LISTER ~ NEW SHOWCASE ~ Coldwell Banker Bain. 150 Bellevue Way Southeast, Bellevue. Information is deemed reliable but is not guaranteed - buyer to verify. If your home is currently listed, this is not a solicitation of your business as Wendy appreciates a positive relationship with all Realtors.

Coldwell Banker Bain

425-450-5206 w w w.WendyLister.com

Faces and Places of Medina:

Wendys Gone Digita l .com

WWW.WENDYLISTER.COM Honored by the Wall Street Journal as the nation’s 28th top agent. Information is deemed reliable, but is not guaranteed. If your home is currently listed, this is not a solicitation of your business as I appreciate a positive relationship with all Realtors. Coldwell Banker Bain—150 Bellevue Way SE, Bellevue WA 98004.

BACK

3438 Evergreen Point Road


MARKETING: ADVERTISING WATERFRONT Visit these properties by Land or by Sea and at CBBain.com/open

GOLDEN LAKE WASHINGTON 164’

Living full: 7BR/12BA; 13,636 sf ~ every inch created for owner’s family. Wade-in no-bank shoreland... showcase dock, boathouse. 100 images @ www. wendylister.com. Genius tech! Wendy Lister 425450-5206. $32,000,000

NEW LIST! YARROW POINT!

Celebrating beach front living ~ well-dressed, lakeside Hampton home. Newly minted showpiece. Confident in its stature ~ an expression of International charm. All about entertainment and flow. Wendy Lister 425450-5206. $7,795,000

FLOWING WATERS

Roland Terry masterpiece updated for the 21st Century. Rare, west-facing, 88’ of no-bank waterfront and upgraded dock. Spacious rooms, window walls, and guest house. Michael Walker 425-985-1940 / Mary Norris 206-713-2151. $5,238,000

MEYDENBAUER WATERFRONT

New Listing! One of the lowest priced homes in west Bellevue. Spectacular views! Charming 2 bedroom plus den. 60’ of waterfront with substantial dock & cabana. www.christi-clark.com. Christi Clark 425450-5257. $1,995,000

Exceptional Properties Upper-end properties, in the top 10%.

SOUTHERN EUROPEAN PROFILE

Mercer Island ~ 120’ lakefront. Age 2007. 13,721 sf. 1.22 acres. Superior quiet moorage; extensive dock. www.WendyLister.com. Wendy Lister 425-450-5206 / Doug Shih 206-353-9997. $23,800,000

OPEN TODAY HUNTS POINT

Open 1-4. 4224 Hunts Point Rd. Magic in the gardens ~ an intimacy with the 100’ of Lake Washington shorelands. Shy acre site; deep water protected moorage; sandy beach. So much sunshine!!! Wendy Lister 425450-5206. MLS# 29080292. $6,500,000

HUNTS POINT ~ DRIVE IN!

Open 1-4. Coveted Fairweather Bay deep moorage with covered boathouse. Create a lifetime of memories on 72’ of spectacular waterfront! Wade-in beach. Level entry at street, gentle walk to water. Sheri Salo 425-785-9444. $4,350,000

QUEEN ANNE GARDENS

Open 1-4. 444 Smith Street. Magical setting on a 8,800 sf level lot with in-ground hot tub and play house. Renovated 4BR/3.5BA classic with 2nd floor views. 2-car garage. Photos at www.coreypatt.com. Corey Patt 206-940-6484. $1,485,000

LEGENDARY SIGNATURE

Open 1-4. Hunts Point Rd. Nature’s uncompromised beauty! Vibrant Hunts Point position; 1.93 acres level land. 846 feet continuous lakefront. Magnificent new teak dock. The tip of the peninsula! Wendy Lister 425-450-5206. $19,688,000

HUNTS POINT!

A Nantucket inspiration ~ classic ‘old money’ Ivy League look. Featured in tour of International kitchens…fireplace, bead board. Al fresco rotundas. Entertain 200! No-bank waterfront. Wendy Lister 425-450-5206. $5,680,000

WEST BELLEVUE | SHARED WATERFRONT

Open 1-4. 10401 SE 30th St. Neoclassic Inspiration! Shared waterfront/moorage; stunning ‘08-09 renovation; French-inspired interiors; classic detailing; modern amenities. Pics @ LisaWhittaker.com 425941-2834. $3,688,000

STUNNING PORTAGE BAY CONTEMPORARY!

Open 1-4. 2511 Everett Ave E. Hip urban 3BR nest with sensational features and finishes. Rare in-city waterfront home allows you to commune with nature. Delightful! Michael Ackerman 206-915-2739. MLS# 39775. $1,295,000

FABLED NW LOG HOME STORY!

.50 gentle flat acres. 14,400± sf Log Manse Gentleman’s Farm ~ an executive’s privilege. A painted canvas at Mt Si. Unimaginable beauty. www. WendyLister.com. Wendy Lister 425-450-5206.

$10,500,000

This rear cover page in Pacific Northwest Magazine, from the Seattle Times Newspaper, is acclaimed by all; a Sunday morning must read. Many of Wendy’s listings are promoted on this cover sheet.

THE LAURELHURST WATERFRONT

Open 1-4. Waterfront Laurelhurst. By Land or by Lake! Laurelhurst Estate with 146 feet of waterfront. Fabulous 26,406 sf grounds, new roof, windows, media, sewer and a brand new dock! Richard Lentz 206-650-4363. www.LentzAssociates.com.

$5,300,000

MEYDENBAUER BAY WATERFRONT

Open 1-4. 333 Shoreland Dr SE. Gorgeous waterfront home with spectacular Bay, lake and mountain views. New dock – 2 slips, float plane lift. Completely updated in & out! Move-in ready. Sheila Lawrenson 425-241-9400. MLS# 23305. $3,200,000

WATERFRONT

PRIVATE SANDY BEACH & DOCK

Escape to retreat living. Enjoy your own private sandy beach, newer dock and covered boat storage. Quiet, tranquil setting, 2BR cottage, updated kitchen. Grant Gibbs / Christi Clark 425-990-0123.

$789,000

Virtual tours

GOLDEN LAKE WASHINGTON 164’

Living full: 7BR/12BA; 13,636 sf ~ every inch created for owner’s family. Wade-in no-bank shoreland... showcase dock, boathouse. 100 images @ www. wendylister.com. Genius tech! Wendy Lister 425450-5206. $32,000,000

Visit these properties by Land or by Sea and at CBBain.com/open

SOUTHERN EUROPEAN PROFILE

Mercer Island ~ 120’ lakefront. Age 2007. 13,721 sf. 1.22 acres. Superior quiet moorage; extensive dock. www.WendyLister.com. Wendy Lister 425-450-5206 / Doug Shih 206-353-9997. $23,800,000

LEGENDARY SIGNATURE

Open 1-4. Hunts Point Rd. Nature’s uncompromised beauty! Vibrant Hunts Point position; 1.93 acres level land. 846 feet continuous lakefront. Magnificent new teak dock. The tip of the peninsula! Wendy Lister 425-450-5206. $19,688,000

FABLED NW LOG HOME STORY!

.50 gentle flat acres. 14,400± sf Log Manse Gentleman’s Farm ~ an executive’s privilege. A painted canvas at Mt Si. Unimaginable beauty. www. WendyLister.com. Wendy Lister 425-450-5206.

$10,500,000


MARKETING: ADVERTISING

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Backyard Boating Boat-owner or not, Washingtonians have plenty of water to explore

BOUNDARY WATERS— THE ULTIMATE OUTDOOR DESTINATION

COMPANION PLANTING June 2007

Keep pests away and grow bountiful produce

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» Examples of inside covers where most of Wendy’s ads are featured.


MARKETING: ADVERTISING

Powerful Moments of Drama

Reaching Out thROugh:

Washington Park Lakefront Significant 1-Level Residence Beverly Hills Glamour at Water's Edge. A curving wall of glass captures the constant change of reflections of water and sky ~ every turn an adventure of extravagance used with great restraint. Lavish master suite ~ his and her salons. French doors in the guest house cabana open to the black bottom free form pool. Significant entrée for strong art collectors. 120’ frontage. Brilliant azure lake hues...Bellevue city skyscape... Cascade mountains. $7,880,000

Wendy M. Lister

Honored by the Wall Street Journal as the nation’s 28th top agent.

(425) 450-5206 www.wendylister.com

Mercer Island Waterfront New Listing! Extraordinary!

High strength! Accentuating design ~ accommodating a passion for elegant innovation. Evenings are magic...city spires, fire tables, moonlight on 112’ of no-bank Lake Washington shores.

These advertisments are located throughout the Bar Bulletin Newspaper drawing in more clientel from King County and surrounding areas.

Exclusively. www.WendyLister.com $8,200,000

Wendy M. Lister

Honored by the Wall Street Journal as the nation’s 28th top agent.

This flyer to the right was emailed to brokers in order to spread the word to their clients to keep an eye out for Wendy’s listings in the Bar Bulletin.

(425) 450-5206 www.wendylister.com

Coldwell Banker Bain

Mercer Island Waterfront October 2010


MARKETING: ADVERTISING

Wendy has a weekly personal column in the Seattle Times. This draws special attention to her inventory of homes, on a rotating basis.


ASTOUNDING GLOBAL WEB PRESENCE REALTOR.COM Realtor.com is still the #1 real estate website and feeds into the greatest number of websites, including MSN, AOL, etc.


ASTOUNDING GLOBAL WEB PRESENCE ZILLOW.COM & TRULIA.COM

Zillow and Trulia are a close second and third. Each of these sites feeds into countless others. All told, we ensure that your home lands on literally thousands of sites throughout the web - both locally and globally!


ASTOUNDING GLOBAL WEB PRESENCE LeadingEstatesoftheWorld.com Wendy Lister is the only broker in Washington to advertise in Leading Estates of the World and will be advertising your home! Her listings are featured in their mailed magazine and on LeadingEstatesOfTheWorld.com. On the site after navigating to the West Tour, Wendy’s listings are shown in full spreads, and listed in the index by location “Seattle Area.” These pages in the online magazine feature luxury properties priced over $3,000,000 from ONLY those agents who are regular leading estates advertisers.


ASTOUNDING GLOBAL WEB PRESENCE

» Wendy’s Listings on Mercer Island

SAVILLS.COM As part of her membership with Leading Estates of the World and Savills, Wendy’s listings that are $3,000,000 and above are displayed internationally to the most elite clients. Savills has over 80 offices throughout the United Kingdom, and over 200 offices throughout Europe, Asia Pacific, Africa and the Middle East. Our unrivalled network means we can market your property world wide.

» Overseas Residential


PHOTOGRAPHY


PHOTOGRAPHY


WENDY LISTER Coldwell Banker International

425.450.5206 High Traffic ~ High Profile Site:

www.WendyLister.com View our Best Selling Books at:

www.WendysGoneDigital.com


Wendy Lister Marketing