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fall 2011


2

About

12

Fall Collection

28

Applications


posy | Handcrafted Florals


Note from the Founder Growing up in Stratford, North Carolina, I’ve grown to love all the precious little flowers sprouting from the ground during spring time. When I moved to New York when I was eighteen to attend the University of New York, I started making little fabric flowers to brighten up my dorm room, especially around the time of the harsh winters. Later on, I’ve decided to share my flowers with family and friends, and eventually to anyone who’s interested in my creations through Posy. This fall, I am proud to introduce a new line of products that would be a great addition to my original collection. From eco friendly mood brighteners to genuine charmers, these products are all designed and crafted to add delicate details to everyday lives that can’t be missed. I hope that POSY can bring warmth and joy to you and your close ones. Enjoy!

founder of posy

fall 2010

www.posy.com | 213.223.2090

3


Material One of the most important ingredients to our creations is the material. We have a big accumulation of fabric, from vintage to modern, delicate to durable, all of which I have collected over the years from many different places. We also import textiles from the top fabric wholesale factories in the country that provide us with top quality material. I also hand pick everything in person, making sure that it’s perfect and ready to be turned into beautiful flowers. Finding the right fabric is a an art in itself. A lot of elements are carefully considered when I am choosing the right fabric, such as the feel, weight, durability, and history. This season, we have begun to explore recycled fabric to support sustainability. After researching and browsing through many textile store, we’ve found the perfect recycled fabric that has a beautiful natural speckle tone and at the same time, soft to touch. We also explored fabric dying and applied beautiful tints to the textile. The result was a success and contributed to the color scheme of this season’s products.

posy | Handcrafted Florals


fall 2010

www.posy.com | 213.223.2090

5


Sustainability Way too much of what is made these days ends

recycling. We’ve since been able to partner with the

up in the trash at the end of its useful life. At Posy,

Common Threads Recycling Program to transform

we’re working to change that. In 2005, the Common

your unusable garments into new clothing, which gets

Threads Recycling Program, through which custom-

us closer to a long-standing company goal of taking

ers could return their worn out clothing to them for

full responsibility for every product we make.

posy | Handcrafted Florals


fall 2010

www.posy.com | 213.223.2090

7


Craftsmanship At Posy, we are strongly dedicated to good crafts-

creating them in her apartment in New York. We seek

manship. Each flower is handled with equal care and

perfection in every cut, fold, and stitch. All pieces are

diligence. Our team’s ultimate goal is to create with

hand saw and dyed, therefore no two are exactly alike

passion and care just as Autumn had when she was

and each one has its unique personality.

posy | Handcrafted Florals


fall 2010

www.posy.com | 213.223.2090

9


posy | Handcrafted Florals


Fall Collection For this season, POSY have developed three completely new lines to add to our collection. These flowers are designed according to this special transition from fall to winter. All three lines are elegant yet warm for any occasions. Three refreshing color palettes with a gentle touch of natural tones. Each type of flower is tailored with the perfect textile to create the right mood and feelings. From friendly to romantic, and from soft to vibrant, we’ve got a big collection that allows endless possibilities to express your feelings and mood through our flowers. This fall, I am proud to introduce a new line of products that would be a great addition to my original collection. From eco friendly mood brighteners to genuine charmers, these products are all designed and crafted to add delicate details to everyday lives that can’t be missed.

fall 2010

www.posy.com | 213.223.2090

11


Dulcet Impression This collection, which contains shades of cream and purple, and a splash of gold, creates a sincere and genuine feeling. It is the perfect little detail to add to your outfit for a first date or a night with the family. The perfect little gift or accessory that will give off a sweet first impression. They would also make a good addition to your work space, bedroom, or living room. The colors are gentle and subtle, while the structure of the flowers are soft an complex, creating a lovely balance. All flowers in this line are available with a dual hair clip/brooch so they can be worn in your hair or as a pin.

posy | Handcrafted Florals


available in // colors:  purple, cream, white, sea foam Fabric: muslin, velvet, tulle, mesh

fall 2010

www.posy.com | 213.223.2090

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daisy is an innocent and youthful flower – Precious as a gift to a family member or a good friend. Also look great on a coffee table or on a sunny windowsill.

posy | Handcrafted Florals


avaible in // colors: purple, cream, white, seafoam fabric: muslin, velvet, tulle, mesh

fall 2010

www.posy.com | 213.223.2090

19


Clockwise // Hellebores, Hybrid Tea , Allium, Centaurea,

Alcea Rosea, Daisies, Allium II, Damask, Rosettes


Something Blue Something new, something borrowed, something blue. Yes, these flowers would be the perfect addition for that special day for both girls and guys. There are a wide range of styles in this line, from minimal to dramatic. The soft blues and off-whites work together to create a soft, peaceful feeling on this special occasion. They Can also be dressed up and dress down according to your preferences. They also add a great twist to your everyday outfit. All flowers in this line are available with a dual hair cilp/brooch so they can be worn in your hair or as a pin.

posy | Handcrafted Florals


available in // styles: Helleborus, Hybrid Tea, Centaurea, Alcea Rosea, Damaswk, Rosett

colors: Cream, seafoam, blue and white print fabric: Muslin, velvet, tulle

fall 2010

www.posy.com | 213.223.2090

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posy | Handcrafted Florals


This line features a blue velvet textile that adds a layer of luxury to the flowers, giving an elegant and rich touch that compliments the soft colors.

fall 2010

www.posy.com | 213.223.2090

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Floral Sorbet Rosette, our signature flower is now available in a brand new look and in a line of dyed recycled fabric. Shades of reds and purple are introduced to celebrate the lovely season of fall. These flowers also have a soft bohemian look that will go well with your new Autumn inspired clothing and accessories. These flowers also make a good alternative to typical Fall house decor. These subtle warm hues are the perfect eye candy that can serve as instant mood brighteners. They are also appropriate for all occasions. Available with or without stem. All flowers in this line are available with a dual hair cilp/brooch so they can be worn in your hair or as a pin.

posy | Handcrafted Florals


available in // colors: Natural, yellow, apricot, magenta, maroon, violet (colors may vary slightly)

fabric: Muslin, Velvet

fall 2010

www.posy.com | 213.223.2090

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posy | Handcrafted Florals


fall 2010

www.posy.com | 213.223.2090

27


posy | Handcrafted Florals


Applications The possibilities of application for our products are endless. With some creativity and passion, we can turn these little gems into many different usages. posy is glad to work with you to design a product that tailor to your desires. Various clips, pins, and combs securely so they can be attached to any of our flowers to your garment or hair. Besides that, most of our flowers can be turn into flower bouquets or little posies for any occasion. We can work with you to create your desired arrangements or even take full control on design to create unique, one-of-a-kind arrangements. Posy also transforms beautifal fabric into interactive objects that create a point of focus, where memories are made and a spontaneous collaboration with the viewer is sparked. Posy’s creations occupy the space between the ephemeral and the permanent, evoking a sense of nostalgia and lighthearted fun.

fall 2010

www.posy.com | 213.223.2090

29


posy | Handcrafted Florals


posy was originally famous for its unique fabric floral bouquets. These creations are eco friendly and last a lifetime, just as good memories should. They make a perfect wedding bouquet!

fall 2010

www.posy.com | 213.223.2090

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posy | Handcrafted Florals


fall 2010

www.posy.com | 213.223.2090

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Build the Perfect Gift (For yourself & others!)

Styles

Helleborus / Hybrid Tea / Allium / Centaurea Alcea Rosea / Daisies / Allium II / Damask / Rosettes

FABRICS

Muslin / Cotton / Tulle / Dense Tulle / Velvet / Gauze

COLORS

Natural / Yellow / Apricot / Magenta / Maroon / Violet Seafoam / Dark blue & white / Muave

Applications

Bouquet (with or without vase) / Nosegay / Corsage Wristlet / Boutonniere / Individual flowers / Head band Hair tie / Hair clip / Brooch / shoe clip / Floral banner

to learn more, visit www.posy.com


presoted standard u.s. postage paid posy florals

81 spring street new york, ny 10012 800. 282. 2200 www.posy.com

see more at www.posy.com


Posy