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Innovation / Media / Mobile / Promo Radio / Titanium & Integrated

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INNOVATION


GRAND PRIX


Cinder

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Brand: Cinder Agency: The Barbarian Group Industry: Professional & Public services Media: Miscellaneous Market: United States

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LION


TWO SCREENS ARE BETTER THAN ONE

Ceo: Vlad Martynov Coo: Lau Geckler Sw Development Director: Anton Tarasenko

Agency: YOTA, Moscow Industry: Miscellaneous Media: Promotion & Event

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THUNDERCLAP

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Brand: Thunderclap Agency: DE-DE, New York Industry: Miscellaneous Media: Cyber Market: United States

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MEDIA


GRAND PRIX


Why Wait Until Brand: DELA Agency: Ogilvy, Amsterdam Industry: Financial & Legal services Media: Promotion & Event Market: Netherlands

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Watch the video Chief Creative Officer: Bas Welling Executive Creative Director: Darre van Dijk Creative Director: Piebe Piebenga Copywriter: Piebe Piebenga Art Director: Bart Te Riele, Darre van Dijk Director: Roel Welling

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GOLD


SAVE 11 Brand: Allstate Agency: Leo Burnett, Chicago Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman Creative Director: Jeffrey Brecker, John Kistner, Tony Pawela, Jo Shoesmith Copywriter: John Kistner, Jo Shoesmith Director: Starcom Mediavest Group, Kira Clifton

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TRACK MY MACCA'S Brand: McDonald's Agency: DDB, Sydney Industry: Catering industry Media: Cyber Market: Australia

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SCRABBLE WIFI Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: Cyber Market: France

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Watch the video Chief Creative Officer: Chris Garbutt Executive Creative Director: Cédric Guéret, Kurt Novack Copywriter: Remy Aboukrat Art Director: Chris Rowson

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FACEBOOK 1914

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Brand: Musée de la Grande Guerre Agency: DDB, Paris Industry: Culture, Recreation & Sport Media: Cyber Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau, Alice Labau

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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AQUA SOCIAL FES!! Brand: Toyota Agency: Dentsu, Tokyo Industry: Automotive & Services Media: Promotion & Event Market: Japan

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Watch the video Creative Director: Yuki Kishi Copywriter: Mizuho Hiruta, Takuya Isojima Art Director: Takayuki Nakajima, Akihiro Negishi

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Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Promotion & Event Market: Peru

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Watch the video Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia

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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov

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BACK TO VINYL - THE OFFICE TURNTABLE Brand: Kontor Records Agency: Ogilvy, Dusseldorf Industry: Media & Publishing Media: Design & Branding Market: Germany

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Chief Creative Officer: Stephan Vogel Executive Creative Director: Uwe Jakob, Martin Seele Copywriter: Mike Bayfield, Martin Seele Art Director: Klaus-Martin Michaelis, Tobias von Aesch

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THANK YOU MOM

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Brand: Procter & Gamble (P&G) Agency: Carat, New York Industry: House, Garden & Pets Media: Promotion & Event Market: United States

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IBM OUTDOOR AS UTILITY Brand: IBM Agency: Ogilvy, Paris Industry: Professional & Public services Media: Promotion & Event Market: France

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Watch the video Chief Creative Officer: Chris Garbutt Executive Creative Director: Susan Westre Creative Director: Ginevra Capece Copywriter: Lauren Elkins, Andrew Mellen Art Director: Daniel Diego Lincoln, Chris Rowson Photography: Bruno Bicalho Cavalhaes

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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KLEENEX CATCHES COLDS Brand: Kleenex Agency: Mindshare, London

Watch the video Creative Director: Charlie Williams-Brown

Industry: House, Garden & Pets Media: Promotion & Event Market: United Kingdom

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McDONALD'S BECOMES MACCA'S Brand: McDonald's Agency: DDB, Sydney Industry: Catering industry Media: Miscellaneous Market: Australia

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Executive Creative Director: Dylan Harrison Creative Director: Cameron Hoelter, Richard Morgan Copywriter: Guy Lemberg Art Director: Adam Ledbury Director: Scott Pickett

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A MILLION REASONS TO BELIEVE IN THAILAND Brand: Coca-Cola Agency: Initiative, Bangkok Industry: Non-alcoholic drinks Media: Promotion & Event Market: Thailand

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SMALL WORLD MACHINES Brand: Coca-Cola Agency: Leo Burnett, Sydney Industry: Non-alcoholic drinks Media: Cyber Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo, Mark Tutssel Creative Director: Vince Lagana, Dave Loew, Grant McAloon, Jon Wyville Copywriter: Rodriguez, Justin Carew, Andy Dilallo Art Director: Justin Carew, Andy Dilallo, Iggy Rodriguez Director: Patrick Fileti

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SLIVER


I'M AMAZING Brand: McDonald's Agency: DDB, Hong Kong Industry: Catering industry Media: Promotion & Event Market: China

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Watch the video Executive Creative Director: Jeffry Gamble Creative Director: Frankie Fung, Nateepat Jaturonrasmi, Clifford Ng, Asawin Phanichwatana, Vincent Tse Copywriter: Francis Chung, Daat Lai, Thomas Selby Art Director: Winnie Chan, Amy Lien, Maurice Moynihan, Arthur Tse, Miriam Yip

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WHITE FLAG Brand: Missing Children Agency: Almacen Olivos Industry: Public interest & Non-profit Media: Cyber Market: Argentina

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Watch the video Executive Creative Director: Diego Duprat, Walter Onorato Copywriter: Gabriel Espisúa Art Director: Tomás Bres Bullrich

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LIBERATION WRAPPER Brand: Freshness Burger Agency: Dentsu, Tokyo Industry: Catering industry Media: Design & Branding Market: Japan

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Watch the video Creative Director: Toshihiko Yabe Copywriter: Tomoko Ishibashi, Masashi Oomae Art Director: Akira Shikiya Photography: Ryo Takeuchi

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PENGUIN NAVI

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Brand: Sunshine Aquarium Agency: Hakuhodo, Tokyo Industry: Culture, Recreation & Sport Media: Cyber Market: Japan

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Creative Director: Keiichi Sasaki, Katsuhiko Suzuki Copywriter: Keiichi Sasaki Art Director: Katsuhiko Suzuki Director: Ryosuke Fujimoto, Yuki Saito

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LONGER MERRY CHRISTMAS Brand: Heineken Agency: JWT, San Juan

Creative Director: Johanna Santiago Copywriter: Gabriela Bonilla, Pablo Torres

Industry: Alcoholic drinks Media: Promotion & Event Market: Puerto Rico

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WHAT DOES ABSOLUTE SOUND LIKE? Brand: Absolut Vodka Agency: PHD, Bogota

Creative Director: Pedro Miguel Rodriguez

Industry: Alcoholic drinks Media: Promotion & Event Market: Colombia

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THE WORLD'S FIRST INTERACTIVE OBITUARY Brand: Funerarias J. Garcia Lopez Agency: Ganem, Mexico City Industry: Professional & Public services Media: Cyber Market: Mexico

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Creative Director: Rodrigo de León Copywriter: Rodrigo de León Art Director: Yasser Flores


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MOST VALUABLE CHECK-IN Brand: Child Safety & Investigation Agency: Grey, Toronto Industry: Public interest & Non-profit Media: Cyber Market: Canada

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Watch the video Chief Creative Officer: Patrick Scissons Copywriter: James Ansley, Dave Barber Art Director: Todd Lawson

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#BESTNIGHTEVER

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Brand: ASOS Agency: CARAT, London Industry: Retail & Distribution Media: Cyber Market: United Kingdom

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PAR-KING Brand: Smart Agency: BBDO, Berlin Industry: Automotive & Services Media: Promotion & Event Market: Germany

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Watch the video Chief Creative Officer: Wolfgang Schneider Creative Director: Marius Lohmann, Max Millies Copywriter: Nicolas Linde, Max Millies Art Director: René Bieder, Marius Lohmann, Nina Mendez, Nicole Nikolopoulou, Georgi Popiashvili Director: Kai Klinke

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MARIACHI CHRISTMAS Brand: Doritos Agency: BBDO, London Industry: Confectionery & Snacks Media: Promotion & Event Market: United Kingdom

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Copywriter: Mark Fairbanks, Prabs Wignarajah Art Director: Thiago de Moraes, Jez Tribe

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CONVERSATIONS START HERE Brand: Huffington Post Agency: Gravity Road, London

Art Director: Shruti Veeramachineni Director: Stacy Oakley

Industry: Media & Publishing Media: Promotion & Event Market: United Kingdom

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GOLD MEDAL WINNER STAMPS Creative Director: Robert Campbell

Brand: Royal Mail Agency: UM, London Industry: Professional & Public services Media: Promotion & Event Market: United Kingdom

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#DammiPiùVoce - Turn Up My Voice Brand: Coordown Onlus Agency: Saatchi & Saatchi, Milan Industry: Public interest & Non-profit Media: Cyber Published: Mar., 2013 Market: Italy

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Executive Creative Director: Agostino Toscana Creative Director: Luca Lorenzini, Alessandro Orlandi, Luca Pannese, Agostino Toscana Copywriter: Luca Lorenzini Art Director: Luca Pannese

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#YOUDRIVE

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Brand: Mercedes-Benz Agency: Maxus Global Industry: Automotive & Services Media: Cyber Market: United Kingdom

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Why Wait Until Brand: DELA Agency: Ogilvy, Amsterdam Industry: Financial & Legal services Media: Promotion & Event Market: Netherlands

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Watch the video Chief Creative Officer: Bas Welling Executive Creative Director: Darre van Dijk Creative Director: Piebe Piebenga Copywriter: Piebe Piebenga Art Director: Bart Te Riele, Darre van Dijk Director: Roel Welling

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MEANAMORPHOSIS Brand: Secret Deodorant Agency: Leo Burnett, Chicago Industry: Beauty & Health Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Susan Credle, Mark Tutssel Executive Creative Director: Dave Loew, Susan Treacy, Jon Wyville Creative Director: Aj Hassan, Diane Magid Copywriter: Dave Loew Art Director: Jon Wyville Director: Ryan Ebner

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DENGUE BOTTLE

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Brand: Maynilad Water Company Agency: Y&R, Manila Industry: Professional & Public services Media: Direct Market Market: Philippines

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Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Badong Abesamis Art Director: Grace Benesa

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THE POWER OF NEWSPAPER Brand: Newspaperwork Agency: Duval Guillaume, Antwerp Industry: Professional & Public services Media: Promotion & Event Market: Belgium

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Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Dagmar Duportail

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MISSING CHILDREN Brand: MAES DA SE Agency: Africa, Sao Paulo Industry: Public interest & Non-profit Media: Cyber Market: Brazil

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Watch the video Chief Creative Officer: Sergio Gordilho Creative Director: Sergio Gordilho, Andrea Siqueira Copywriter: Pedro Lazera Art Director: Ricardo Sarno

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OREO DAILY TWIST Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Cyber Market: United States

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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer

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DIGITAL PUBLIC LIBRARY Brand: Vodafone Agency: McCann Erickson, Bucharest Industry: Professional & Public services Media: Promotion & Event Market: Romania

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Watch the video Executive Creative Director: Catalin Dobre Creative Director: Ioana Filip Art Director: Ionut Cojocaru

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SCREEN-AGE LOVE STORY Brand: Mydsl Agency: Saatchi & Saatchi, Manila Industry: Professional & Public services Media: Cyber Market: Philippines

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Watch the video Executive Creative Director: Andrew Petch Creative Director: Trixie Diyco, Greg Martin Copywriter: Sara Badr, Paw Berroya, Petra Magno, Jordan Santos, Gelo Suarez Art Director: Windel Aboy, Glenn Lalogan, Hans Malang, Miguel Mier Director: Henry Frejas

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SHED LIGHT ON RAPE Brand: JHHESA Agency: Joe Public, Johannesburg Industry: Public interest & Non-profit Media: Ambient & Interactive Market: South Africa

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Watch the video Executive Creative Director: Xolisa Dyeshana Creative Director: Pepe Marais, Adam Weber Copywriter: Gert Laubscher Art Director: Archie Malinga

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1000 STORES Brand: YiHaoDian Agency: Ogilvy, Shanghai Industry: Retail & Distribution Media: Cyber Market: China

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Watch the video Chief Creative Officer: Graham Fink Executive Creative Director: Juggi Ramakrishnan, Francis Wee Creative Director: Sascha Engel, Ali Grayeli Copywriter: Kweichee Lam Art Director: Liwen Fan

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THE HIGHEST GOAL Brand: adidas Agency: TBWA, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan

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Watch the video Executive Creative Director: Kazoo Sato Creative Director: Takahiro Hosoda Copywriter: Motonori Sugiyama Art Director: Hirohumi Nakajima, Keisuke Shimizu Director: Genki Ito

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THE GERM STAMP

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Brand: Safeguard Soap Agency: Saatchi & Saatchi, Singapore Industry: Beauty & Health Media: Direct Market Market: Singapore

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Executive Creative Director: Bruce Matchett Creative Director: Jennie Morris Copywriter: Paolo Agulto, Mariuze Jino, Argamosa Moreto, Jennie Morris Art Director: Cinzia Crociani, Ruth Ibbotson, Pei Pei Ng Photography: Getty Images Director: Vittorio Badini Confalonieri

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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GREEN SIN Brand: Sambito Agency: Grey, Guayaquil Industry: Public interest & Non-profit Media: Promotion & Event Market: Ecuador

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Watch the video Chief Creative Officer: Daniel Pérez Pallares Creative Director: Jose Arroyo, Monica Balanzategui Copywriter: Rodrigo Gonzales Art Director: Samuel Riesgo

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DIGITAL EARTH HOUR Brand: Earth Hour Agency: BBH, Shanghai Industry: Public interest & Non-profit Media: Promotion & Event Market: China

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Watch the video Executive Creative Director: Johnny Tan Creative Director: Yinbo Ma, Carol Ong Copywriter: Michelle Wu Art Director: Aaron Koh, Zizi Shi

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NIVEA - SOLAR CHARGER Brand: Nivea Agency: DraftFCB, Sao Paulo Industry: Beauty & Health Media: Direct Market Market: Brazil

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Watch the video Executive Creative Director: Max Geraldo, Joanna Monteiro Copywriter: Felipe Cirino Art Director: Paulo Junger, Felipe Petroni

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Share the Newspaper with Children Brand: The Asahi Shimbun Agency: Dentsu, Tokyo Industry: Media & Publishing Media: Cyber Market: Japan

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Creative Director: Hirofumi Hayashi, Masaharu Kurosu Copywriter: Hirofumi Hayashi, Tomoaki Miyata, Masashi Oomae Art Director: Masahru Kurosu

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MOBILIZING THE 12TH MAN Brand: C. S. HAMMAM-LIF Agency: Ogilvy, Tunis Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Tunisia

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Watch the video Executive Creative Director: Nicolas Courant Copywriter: Sascha Kuntze Director: Xavier Mairesse

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COINOFFERS COINS FOR CLICKS Brand: McDonald's Agency: DDB, Copenhagen Industry: Catering industry Media: Cyber Market: Denmark

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Creative Director: Simon Higby Copywriter: Clara Therese Prior-Knock Art Director: David Adalberth Andersen, Rasmus Gottliebsen, Simon Higby

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THE TRAIN SWITCH Brand: Swebus Agency: Åkestam Holst, Stockholm Industry: Transport & Tourism Media: Promotion & Event Market: Sweden

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Watch the video Creative Director: Andreas Ullenius Copywriter: Adam Reuterskiold Art Director: Fredrik Josefsson

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THE GAP IN THE MARKET Brand: KBC Bank Agency: TBWA, Brussels Industry: Financial & Legal services Media: Cyber Market: Belgium

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Watch the video Creative Director: Jan Macken, Gert Pauwels Copywriter: Paul van Oevelen, Geert Verdonck Art Director: Menno Buyl, Lander Janssens, Tony Naudts-Ducene

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CV CAMPAIGN Brand: Situation Stockholm Agency: INGO, Stockholm Industry: Public interest & Non-profit Media: Outdoor Market: Sweden

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Watch the video Copywriter: Timo Orre, Bjorn Persson Art Director: Richard Baynham Photography: Jens Andersson

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McDONALD'S BECOMES MACCA'S Brand: McDonald's Agency: DDB, Sydney Industry: Catering industry Media: Miscellaneous Market: Australia

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Executive Creative Director: Dylan Harrison Creative Director: Cameron Hoelter, Richard Morgan Copywriter: Guy Lemberg Art Director: Adam Ledbury Director: Scott Pickett

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MAKE IT TO MUSE Brand: Studio Brussels Agency: Mortierbrigade, Brussels

Watch the video Creative Director: Joost Berends, Philippe de Ceuster, Jens Mortier

Industry: Media & Publishing Media: Promotion & Event Market: Belgium

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BRONZE


OLYMPIC SHIRT FLAG Brand: Ariel Agency: Saatchi & Saatchi, Manila Industry: Education Media: Promotion & Event Market: Philippines

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Watch the video Executive Creative Director: Andrew Petch Creative Director: Trixie Diyco Copywriter: Paw Berroya Art Director: Gino Caoile

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SKY LIVESPOTS Brand: SKY Agency: Serviceplan, Munich Industry: Media & Publishing Media: Cyber Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Sandra Loibl, Oliver Palmer Copywriter: Frank, Lorenz Langgartner Art Director: Franz Roeppischer

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RADIO AMBULANCE Brand: AER Agency: Grey, Guayaquil Industry: Professional & Public services Media: Radio Market: Ecuador

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Watch the video Chief Creative Officer: Daniel Pérez Pallares Executive Creative Director: Adrián Morano Creative Director: Luis Campoverde, Alejandro Perez Copywriter: Daniel Pérez Pallares, Alejandro Perez Art Director: Jimmy Cobos

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SAVE 11 Brand: Allstate Agency: Leo Burnett, Chicago Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: Charley Wickman Creative Director: Jeffrey Brecker, John Kistner, Tony Pawela, Jo Shoesmith Copywriter: John Kistner, Jo Shoesmith Director: Starcom Mediavest Group, Kira Clifton

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Amplifier Brand: Coca-Cola Agency: JWT, Sao Paulo Industry: Non-alcoholic drinks Media: Direct Market Market: Brazil

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Watch the video Chief Creative Officer: Ricardo John Executive Creative Director: Roberto Fernandez, Ricardo John Creative Director: Angela Bassichetti Copywriter: Leandro Pinheiro Art Director: Rodrigo Adam, Andrea Pissarro

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LONGER MERRY CHRISTMAS Brand: Heineken Agency: JWT, San Juan

Creative Director: Johanna Santiago Copywriter: Gabriela Bonilla, Pablo Torres

Industry: Alcoholic drinks Media: Promotion & Event Market: Puerto Rico

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TORCHVIEW

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Brand: Lloyds TSB Agency: MEC, London Industry: Financial & Legal services Media: Cyber Market: United Kingdom

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FOLLOW2UNFOLLOW Brand: CORRECTIONAL AND REHABILITATION DEPARTMENT Agency: Starcom Mediavest Group, San Juan Industry: Public interest & Non-profit Media: Cyber Market: Puerto Rico

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THE WORD ON THE STREET Brand: The Economist Agency: BBDO, Amsterdam Industry: Media & Publishing Media: Cyber Market: Netherlands

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Watch the video Copywriter: Simon Carbery, Paul Falla, Mark Muller Art Director: Bas de Graaf

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BRING HAPPINESS HOME Brand: Pepsi Agency: OMD, Shanghai Industry: Non-alcoholic drinks Media: Promotion & Event Market: China

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FRAME OF SPEECH Brand: Amnesty International Agency: Grey, Istanbul Industry: Public interest & Non-profit Media: Outdoor Market: Turkey

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Watch the video Executive Creative Director: Ergin Biny?ld? z, Engin Kafadar Creative Director: Erdinç Mutlu Copywriter: Ece Ok, Kadir Özdemir, Merve Selamet Art Director: Çetin Y?ld?z Photography: Korcan Atalay, Kerem Çakmak, Ozan Cakmak, F?rat Doger, Hakan Serbest Director: Ozan Cakmak, Felix Duart

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Moving the store Brand: IKEA Agency: SMFB, Oslo Industry: House, Garden & Pets Media: Ambient & Interactive Market: Norway

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Watch the video Copywriter: Hans Magne Ekre, Alexander Gjersoe Art Director: Hans Magne Ekre, Alexander Gjersoe

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WELCOME TO SMALL BUSINESS SATURDAY Brand: American Express Agency: Digitas, New York Industry: Financial & Legal services Media: Cyber Market: United States

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FREE THE FORCED! Brand: United Nations Agency: Cheil, Schwabach Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Executive Creative Director: Roland Rudolf Creative Director: Thomas Schroeder, Joern Welle Copywriter: Thilo Mueller-Ohldach Art Director: Ian Lit Shen Lim

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THE BEETLE SHARK CAGE Brand: Volkswagen Agency: Mediacom, New York Industry: Automotive & Services Media: Promotion & Event Market: United States

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Creative Director: Amanda Doyle Director: Mark Lewis, Kevin McCarthy, Adam Pincus

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UNITY PAPER Brand: ADA Newspaper Agency: Leo Burnett, Colombo Industry: Media & Publishing Media: Print Market: Sri Lanka

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Watch the video Executive Creative Director: Subhash Pinnapola Creative Director: Eraj Wirasinha Copywriter: Manoj Dharmawardhane, Farzad Mohideen, Somasegeram Nadarajah, Malaka Samit Art Director: Chaturangi De Silva, Sithum Walter

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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THE GAME OF YOUR LIFE Brand: Ozyegin University Agency: 41?29!, Istanbul Industry: Education Media: Cyber Market: Turkey

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Watch the video Creative Director: Seren Köro?lu Copywriter: Alperen Alt?nöz, ?lyas Eralp, Ahmet Terzio?lu Art Director: Ufuk Çetincan

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THE PROFITEERS Brand: Fiorucci Agency: McCann Erickson, Milan Industry: Food Media: Promotion & Event Market: Italy Language: Italian

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Watch the video Executive Creative Director: Alex Brunori Creative Director: Gaetano Del Pizzo Copywriter: Francesca Pagliarini Art Director: Gaetano Del Pizzo Director: Nico Perez Veiga

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THE ALCOHOL BARRIER Brand: Responsible Young Drivers Agency: Publicis, Brussels Industry: Public interest & Non-profit Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Paul Servaes Copywriter: Tom Berth Art Director: Geert de Rocker

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GOOGLE+ DIGITAL SIGNINGS Brand: Google Agency: Google, London Industry: Internet sites & Services Media: Promotion & Event Market: United Kingdom

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YOU READ THEY LEARN Brand: Hindustan Times Agency: Lowe, London Industry: Media & Publishing Media: Print Market: United Kingdom

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Executive Creative Director: Shriram Iyer Creative Director: Mohit Arora, Amer Jaleel, Shayondeep Pal

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THE LAST MEAL: A STRONG DISH Brand: Amnesty International Agency: DDB, San Juan Industry: Public interest & Non-profit Media: Outdoor Market: Puerto Rico

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Chief Creative Officer: Enrique Renta Creative Director: Leslie Robles Copywriter: Gabriel Ríos Art Director: Jose Rivera Photography: James Reynolds

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Launch site on Ebay Agency: Forsman & Bodenfors, Goteborg Industry: Automotive & Services Media: Cyber Market: Sweden

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Watch the video Copywriter: Simon Coe, Björn Engström, Björn Engström?, Eva Råberg, Martin Ringqvist Art Director: Anders Eklind, Andes Eklind, Sophia Lindholm

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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia

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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov

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FASTLINE

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Brand: Fastweb Agency: M&C Saatchi, Milan Industry: Professional & Public services Media: Promotion & Event Market: Italy

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Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro, Paola Morabito Copywriter: Elisa Binda Art Director: Luca Fulciniti, Dario Marongiu, Domenico Stragapede Director: Edoardo Lugari

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A RING TO BRING THEM CLOSER Brand: McDonald's Agency: Leo Burnett, Moscow Industry: Catering industry Media: Promotion & Event Market: Russia

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Executive Creative Director: Mikhail Kudashkin Creative Director: Natalia Smelova Copywriter: Margarita Kasimova Art Director: Zoya Ryabinina Director: Natalia Malgina

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Journey of Hope

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Brand: KFC Agency: Ogilvy, Johannesburg Industry: Public interest & Non-profit Media: Promotion & Event Market: South Africa

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Bridge of Life Brand: Samsung Agency: Cheil, Seoul Industry: Financial & Legal services Media: Ambient & Interactive Market: South Korea

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Watch the video Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Copywriter: Yongkyu Choi, Yukyung Joo, Byoung-hee Kang, Dongwook Kim, Youngjun Kim, Jieun Park Art Director: Jiyeon Choi, Jaeyeon Kim, Minjoo Kim, Chaehoon Lee, Hyungkyun Oh, Jinwoo Ryu Photography: Planet W Director: Jaechul Lee, Yunsung So

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GEOX AMPHIBIOX

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Brand: GEOX Agency: SMFB, Oslo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Norway

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Creative Director: Cameron Temple Copywriter: Thomas Askim Art Director: Eirik Stensrud Director: Rohan Mangat Blair

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NAWRAS PIGGYBACKING Brand: NAWRAS Agency: Leo Burnett, Dubai Industry: Professional & Public services Media: Cyber Market: United Arab Emirates

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Watch the video Chief Creative Officer: Bechara Mouzannar Creative Director: Mohamed Oudaha Copywriter: Janelle Erickson, Haytham Lamah, Simon Raffaghello Art Director: Mahdy Abdelrahman, Dima Kronfol, Ammar Safi

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LEND AN EYE

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Brand: Eureka Call Centre System(s) Agency: Grey, Singapore Industry: Public interest & Non-profit Media: Cyber Market: Singapore

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Chief Creative Officer: Ali Shabaz Creative Director: Joseph Cheong Copywriter: Joseph Cheong, Ali Shabaz, Karn Singh Art Director: Tan Giap How, Deng Yingzhi Director: Desmond Tan

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SERIOUS PLAY Brand: HSBC Agency: JWT, London Industry: Financial & Legal services Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Russell Ramsey Creative Director: Daniel Hennessy, Iain Weatherby Copywriter: Matt Chandler Art Director: Simon Sworn Director: Ash Bolland

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MEAT SNACKING HELMET Brand: Mattessons Agency: Saatchi & Saatchi, London Industry: Confectionery & Snacks Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Paul Silburn, Kate Stanners Creative Director: Andy Jex, Rob Potts Copywriter: Will John, Rob Potts Art Director: Matthew Guy, Andy Jex Director: Kit Lynch-Robinson

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Road To Recovery Brand: Bundaberg Agency: Leo Burnett, Sydney Industry: Alcoholic drinks Media: Promotion & Event Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo Creative Director: Vince Lagana, Grant McAloon Copywriter: Michael Dawson, Mark Schöller Art Director: Ben Alden, A. Chris Moreira Photography: The Pool, Christopher Ireland Director: Patrick Fileti

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SCREEN-AGE LOVE STORY Brand: Mydsl Agency: Saatchi & Saatchi, Manila Industry: Professional & Public services Media: Cyber Market: Philippines

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Watch the video Executive Creative Director: Andrew Petch Creative Director: Trixie Diyco, Greg Martin Copywriter: Sara Badr, Paw Berroya, Petra Magno, Jordan Santos, Gelo Suarez Art Director: Windel Aboy, Glenn Lalogan, Hans Malang, Miguel Mier Director: Henry Frejas

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Days of Hope Brand: Samusocial Agency: Saatchi & Saatchi, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Executive Creative Director: Veljko Golubovic, Oliver Kapusta, Johan H. Ohlson, Max Olech Creative Director: Jurg Aemmer, Dragana Petkovic, Anne Petri, Zarko Veljkovic Copywriter: Felix Freese, Tanya Moseeva, Kathrin Schaller, Nikola Zmajevic Art Director: Christopher Jones, Frédéric Nogier, Anna Pushkareva

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THE FUTURE OF THE FASHION SHOW BY TOPSHOP Brand: Topshop Agency: Topshop, London Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom

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THE LIGHTEST AD EVER Brand: Mizuno Agency: Talent, Sao Paulo Industry: Apparel, Clothing & Footwear Media: Print Market: Brazil

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Watch the video Chief Creative Officer: Joáo Livi Executive Creative Director: Paulo Stephan Creative Director: Rodrigo Bombana, Alexandre Nego Lee Copywriter: Ricardo Dolla, Arturo Marenda Art Director: Felipe Lemes

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FREE WI-FI Brand: McDonald's Agency: TBWA, Madrid Industry: Catering industry Media: Cyber Market: Spain

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Watch the video Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Montse Pastor Copywriter: Albert Sanfeliu Art Director: Javier Somoano

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POKER Brand: Carlsberg Agency: Duval Guillaume, Antwerp Industry: Alcoholic drinks Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dries de Wilde Art Director: Koenraad Lefever Director: Cecilia Verheyden

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Tiny Hole

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Brand: Hemorio Agency: Binder Visão Estratégica, Rio de Janeiro Industry: Professional & Public services Media: TV & Cinema Published: Feb., 2013 Market: Brazil Language: Portuguese

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Creative Director: Marcos Apóstolo, Marcus Saulnier Copywriter: Pedro Drable, Mariana Louzada Art Director: Marcelo Andrade, Pedro Drable Photography: Rudy Huhold

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WATERDROP AD Brand: Domino's Pizza Agency: Innocean, Seoul Industry: Catering industry Media: Outdoor Market: South Korea

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Watch the video Creative Director: Jung A Kim Copywriter: Suk Kyung Kang, Se Hee Kim, Yeo Reum Shin Art Director: Young-Ho Hwang, Hun Im, Sung Chul Kwon Director: Seong-Hoon Yoo

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WINDOW PINTS Brand: Guinness Agency: Grey, Toronto Industry: Alcoholic drinks Media: Ambient & Interactive Market: Canada

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Watch the video Chief Creative Officer: Patrick Scissons Copywriter: James Ansley Art Director: Todd Lawson

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MY-NNEQUIN Brand: Dot Baires Shopping Agency: David, Buenos Aires Industry: Retail & Distribution Media: Promotion & Event Market: Argentina

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Watch the video Executive Creative Director: Joaquín Cubría, Ignacio Ferioli Creative Director: Ramiro Rodríguez Gamallo, Matias Lafalla Director: Javier Usandivaras

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CALIFORNIA MILK PROCESSING BOARD Brand: California Milk Processor Board Agency: Grupo Gallegos Huntington Beach Industry: Professional & Public services Media: Promotion & Event Market: United States

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Chief Creative Officer: Pablo Buffagni Creative Director: Curro Chozas, Saul Escobar, Paul Lucker, Juan Oubiña Art Director: Charlie Davis, Paula Oliosi

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WINDOW SHOPPING

Watch the video Executive Creative Director: Martin Mohr Art Director: Kruno Ivancic, Pekka Puhakka

Brand: adidas Agency: TBWA, Helsinki Industry: Apparel, Clothing & Footwear Media: Cyber Market: Finland

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FLASH DRIVING GAME Brand: New Zealand Transport Agency Agency: OMD, Wellington

Watch the video Executive Creative Director: Philip Andrew Creative Director: Briget Alkema

Industry: Public interest & Non-profit Media: Cyber Market: New Zealand

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SHE RUNS THE NIGHT Brand: Nike Agency: Joy, Sydney Industry: Apparel, Clothing & Footwear Media: Cyber Market: Australia

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Watch the video Executive Creative Director: Christy Peacock Creative Director: Chad MacKenzie Copywriter: David Roberts Photography: Simon Harsent Director: Simon Harsent, Kiku Ohe

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SMALL WORLD MACHINES Brand: Coca-Cola Agency: Leo Burnett, Sydney Industry: Non-alcoholic drinks Media: Cyber Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo, Mark Tutssel Creative Director: Vince Lagana, Dave Loew, Grant McAloon, Jon Wyville Copywriter: Rodriguez, Justin Carew, Andy Dilallo Art Director: Justin Carew, Andy Dilallo, Iggy Rodriguez Director: Patrick Fileti

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NIKE GREATNESS

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Brand: Nike Agency: Wieden+Kennedy, Shanghai Industry: Apparel, Clothing & Footwear Media: Cyber Market: China

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YOUR BETTER STARTS HERE Brand: Sport Chek Agency: TOUCHE!, Montreal Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Canada

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A LOJA VAZIA Brand: A Loja Vazia Agency: Loducca, Sao Paulo Industry: Public interest & Non-profit Media: TV & Cinema Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Weber Luiz De Andrade, Raphael Franzini, Marcelo Rosa, Fabio Saboya Art Director: Alexandre Amaral

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MOBILE


GRAND PRIX


PRIXTXTBKS

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Brand: Smart Communications Agency: DDB, Makati Industry: Professional & Public services Media: Cyber Market: Philippines

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Chief Creative Officer: Merlee Jayme Executive Creative Director: Eugene Demata Copywriter: Aste Gutierrez Art Director: Buboy Paguio, Biboy Royong

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GOLD


MISSING CHILDREN Brand: BaoBeiHuiJia.com – ‘Baby Back Home’ Volunteers Association Agency: JWT, Beijing Industry: Public interest & Non-profit Media: Cyber Market: China

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Watch the video Chief Creative Officer: Polly Chu Copywriter: Nuo Li, Tenten Ma, Theresa Ong, Nicky Zhang Art Director: Jie Cao Xiu Feng, Christine Klemmt, Sheng Li, Dongsheng Yu, Devin Zhao, Liang Zhou Director: Yunsong Guo

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FREE THE FORCED! Brand: United Nations Agency: Cheil, Schwabach Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Executive Creative Director: Roland Rudolf Creative Director: Thomas Schroeder, Joern Welle Copywriter: Thilo Mueller-Ohldach Art Director: Ian Lit Shen Lim

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GET CASH Brand: RBS Agency: SapientNitro, London

Watch the video Creative Director: Chad Cribbins Art Director: Kin Cheung

Industry: Financial & Legal services Media: Cyber Market: United Kingdom

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WORLD WIDE MAZE Brand: Google Agency: Party, Tokyo Industry: Internet sites & Services Media: Cyber Market: Japan

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OLD PHONES GIVE NEW LIFE Brand: Singtel Agency: Ogilvy, Singapore Industry: Professional & Public services Media: Cyber Market: Singapore

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Executive Creative Director: Melvyn Lim Creative Director: Fredrik Englund Copywriter: Khairil Misnal Art Director: Eva Xu

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SECOND LIFE APPS Brand: Organ Donation Foundation Agency: Duval Guillaume, Antwerp Industry: Public interest & Non-profit Media: Cyber Market: Belgium

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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Jan Schoofs Art Director: Toon Leysen

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SCORECLEANER

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Brand: Doremir Agency: Mobiento, Stockholm Industry: Electronics & Audio-Visual Media: Cyber Market: Sweden

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SLIVER


KAIZERVIRUS

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Brand: Kaizers Orchestra Agency: Anorak, Oslo Industry: Culture, Recreation & Sport Media: Cyber Market: Norway

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Creative Director: Jens-Petter Aarhus, Simen Idsøe Eidsvåg Art Director: Eirik Johansen

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SCRABBLE WIFI Brand: Scrabble Agency: Ogilvy, Paris Industry: Toys & Games Media: Cyber Market: France

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Watch the video Chief Creative Officer: Chris Garbutt Executive Creative Director: Cédric Guéret, Kurt Novack Copywriter: Remy Aboukrat Art Director: Chris Rowson

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NIMBLETANK - A NEW BREED OF WEBSITE FOR A NEW BREED OF AGENCY Watch the video Brand: Nimbletank Agency: Nimbletank, London

Creative Director: Robin Souter

Industry: Corporate self-promo Media: Cyber Market: United Kingdom

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MISSING CHILDREN Brand: BaoBeiHuiJia.com – ‘Baby Back Home’ Volunteers Association Agency: JWT, Beijing Industry: Public interest & Non-profit Media: Cyber Market: China

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Watch the video Chief Creative Officer: Polly Chu Copywriter: Nuo Li, Tenten Ma, Theresa Ong, Nicky Zhang Art Director: Jie Cao Xiu Feng, Christine Klemmt, Sheng Li, Dongsheng Yu, Devin Zhao, Liang Zhou Director: Yunsong Guo

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MIRRORWORLD

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Brand: Cornelia Funke Agency: Mirada, Los Angeles Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Creative Director: David Fowler Copywriter: David Fowler Art Director: Mark S. Brinn Director: Mathew Cullen

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FREE THE FORCED! Brand: United Nations Agency: Cheil, Schwabach Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Executive Creative Director: Roland Rudolf Creative Director: Thomas Schroeder, Joern Welle Copywriter: Thilo Mueller-Ohldach Art Director: Ian Lit Shen Lim

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NATALIA PROJECT Brand: Civil Rights Defender Agency: RBK, Stockholm

Watch the video Creative Director: Johan Pihl

Industry: Public interest & Non-profit Media: Cyber Market: Sweden

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DRIVE AWAKE Brand: Coffee Shop Agency: BBDO, Bangkok Industry: Catering industry Media: Cyber Market: Thailand

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Watch the video Chief Creative Officer: Suthisak Sucharittanonta Executive Creative Director: Suthisak Sucharittanonta Creative Director: Anuwat Nitipanont Copywriter: Peter Vaughn-Yves Oh, Piyakan Sirichankachorn, Suthisak Sucharittanonta Art Director: Kantapon Metheekul, Anuwat Nitipanont, Suthisak Sucharittanonta

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SECRET FISHING SPOTS Brand: Hutchwilco Agency: DDB, Auckland Industry: Miscellaneous Media: Cyber Market: New Zealand

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Watch the video Executive Creative Director: Andy Fackrell, Toby Talbot Creative Director: Aaron Goldring, Regan Grafton, Steve Kane, Chris Schofield Photography: Lewis Mulatero Director: Andy Fackrell

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WORLD WIDE MAZE Brand: Google Agency: Party, Tokyo Industry: Internet sites & Services Media: Cyber Market: Japan

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MOBILE ORCHESTRA Brand: AKQA Agency: AKQA, San Francisco Industry: Corporate self-promo Media: Cyber Market: United States

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Watch the video Executive Creative Director: Stephen Clements Copywriter: Miranda Maney Art Director: Takashi Kawashima

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GADGET SHOW WORLD Brand: Channel 5 Agency: XS2theWorld, Amsterdam

Watch the video Executive Creative Director: Scott Seaborn Creative Director: Rich Thrift

Industry: Media & Publishing Media: Cyber Market: Netherlands

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GADGET SHOW WORLD Brand: Channel 5 Agency: XS2theWorld, Amsterdam

Watch the video Executive Creative Director: Scott Seaborn Creative Director: Rich Thrift

Industry: Media & Publishing Media: Cyber Market: Netherlands

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WWF TOGETHER Brand: World Wildlife Fund (WWF) Agency: AKQA, Washington Industry: Public interest & Non-profit Media: Cyber Market: United States

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Watch the video Executive Creative Director: Brendan DiBona Creative Director: Michael Powell Photography: Morten Koldby

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SCORECLEANER

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Brand: Doremir Agency: Mobiento, Stockholm Industry: Electronics & Audio-Visual Media: Cyber Market: Sweden

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CRASH Brand: Peugeot Agency: Y&R, Sao Paulo Industry: Automotive & Services Media: Cyber Market: Brazil

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Watch the video Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti Copywriter: Samir Mesquita Art Director: Daniel Salles

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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MOBILIZING THE 12TH MAN Brand: C. S. HAMMAM-LIF Agency: Ogilvy, Tunis Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Tunisia

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Watch the video Executive Creative Director: Nicolas Courant Copywriter: Sascha Kuntze Director: Xavier Mairesse

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JACKFLUSH BRAHVA Brand: Brahva Beer Agency: DDB, Guatemala Industry: Alcoholic drinks Media: Cyber Market: Guatemala

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Watch the video Creative Director: Jose Contreras, Jorge Solorzano Art Director: Victor Pardo Director: Miguel Docal

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THIRD EYE

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Brand: Starhub Mobile Agency: DDB, Singapore Industry: Professional & Public services Media: Cyber Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Lester Lee, Khalid Osman Copywriter: Lester Lee Art Director: Khalid Osman

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BRONZE


NFC CHARITY STICKERS Brand: UNICEF Agency: Cheil, Hong Kong Industry: Public interest & Non-profit Media: Cyber Market: China

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Watch the video Creative Director: Paul Chan, Jay Lee, Ping Ong Shi Copywriter: Paul Chan, Jay Lee Art Director: Ciff Luk, Teri Ng, Ping Ong Shi

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Level .06

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Brand: The Swedish Alcohol Retail Monopoly Agency: Forsman & Bodenfors, Goteborg

Copywriter: Johan Olivero Art Director: Joakim Blondell

Industry: Professional & Public services Media: Cyber Market: Sweden

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PENGUIN NAVI

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Brand: Sunshine Aquarium Agency: Hakuhodo, Tokyo Industry: Culture, Recreation & Sport Media: Cyber Market: Japan

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Creative Director: Keiichi Sasaki, Katsuhiko Suzuki Copywriter: Keiichi Sasaki Art Director: Katsuhiko Suzuki Director: Ryosuke Fujimoto, Yuki Saito

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NECOMIMI Brand: Necomimi Agency: Dentsu, Tokyo Industry: Personal accessories Media: Cyber Market: Japan

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Watch the video Executive Creative Director: Masataka Hosogane Copywriter: Satoko Horikawa Art Director: Shoko Watanabe Director: Toshitaka Kamiya

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Fly Delta Brand: Delta Air Lines Agency: AKQA, Washington

Watch the video Creative Director: Jon Reiling Copywriter: Rachel Gillett

Industry: Transport & Tourism Media: Cyber Market: United States Language: English

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TOUR DU SOFA

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Brand: Skoda Agency: Achtung!, Amsterdam Industry: Automotive & Services Media: Cyber Market: Netherlands

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BHF - MINI VINNIE

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Brand: British Heart Foundation (BHF) Agency: Grey, London Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom

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Executive Creative Director: Nils Leonard, Seb Royce Creative Director: Vicki Maguire, Jonathan Marlow Copywriter: Kat Clapham Art Director: Vicki Maguire, Jonathan Marlow Director: Mark Jenkinson, Wayne McClammy

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UNIQLO WAKE UP

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Brand: Uniqlo Agency: Projector, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan

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Creative Director: Koichiro Tanaka Art Director: Takayuki Sugihara Director: Yosuke Harada, Yoshihito Imaizumi

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BLUETOOTH DIAPER ALERT Brand: Procter & Gamble (P&G) Agency: Africa, Sao Paulo Industry: House, Garden & Pets Media: Cyber Market: Brazil

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Watch the video Chief Creative Officer: Sergio Gordilho Creative Director: Humberto Fernandez, Sergio Gordilho Copywriter: Gustavo Alves, Rafael Pitanguy Art Director: Humberto Fernandez, Sergio Gordilho, Ricardo Gurgel Director: Rafael Pitanguy

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#WINAGAINSTTHEELEMENTS# Brand: Nike Agency: AKQA, Shanghai Industry: Apparel, Clothing & Footwear Media: Cyber Market: China

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Executive Creative Director: Johan Vakidis Creative Director: Johan Vakidis, Kelly Woh Copywriter: Jimmy Chen Art Director: Elyn Dong, Tea Qiu, Johan Vakidis

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TOOTHBRUSH GAMES Brand: LZG - National German Centre for Health Information Agency: Ogilvy, Frankfurt am Main Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Chief Creative Officer: Stephan Vogel Executive Creative Director: Uwe Jakob, Helmut Meyer, Matthias Storath Copywriter: Jens Friggemann Art Director: Sergej Chursyn

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Secret Fishing Spots Brand: Hutchwilco Agency: DDB, Auckland Industry: Miscellaneous Market: New Zealand

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Watch the video Executive Creative Director: Andy Fackrell, Toby Talbot Creative Director: Aaron Goldring, Regan Grafton, Steve Kane, Chris Schofield Photography: Lewis Mulatero Director: Andy Fackrell

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WWF TOGETHER Brand: World Wildlife Fund (WWF) Agency: AKQA, Washington Industry: Public interest & Non-profit Media: Cyber Market: United States

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Watch the video Executive Creative Director: Brendan DiBona Creative Director: Michael Powell Photography: Morten Koldby

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SOS BY SMS Brand: Obra do Berço Agency: DDB, Sao Paulo Industry: Public interest & Non-profit Media: Cyber Market: Brazil

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Watch the v Executive Creative Director: Alvaro Rodrigues Creative Director: Diogo Mello Copywriter: Diogo Mello, Alvaro Rodrigues Art Director: Diogo Mello

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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THE BRIGHTEST ONLINE AD Brand: LUPINE LIGHTING SYSTEMS // BIKE DIGITAL Agency: Publicis, Munich Industry: Culture, Recreation & Sport Media: Cyber Market: Germany

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Watch the video Executive Creative Director: Stephan Ganser Creative Director: Guido Faust Copywriter: Sascha Dreschinski Art Director: Andreas Fisser Photography: Michael Braune Director: Philipp Lenner, Oliver Vorderbrügge

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Instagram Menu

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Brand: Comodo Agency: Raul X Mihai X Mihnea, Brooklyn Industry: Catering industry Media: Cyber Market: United States Language: English

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Copywriter: Mihai Botarel, Mihnea Gheorghiu Art Director: Raul Mandru

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SCREENSHOT Brand: Audi Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Cyber Market: Brazil

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Watch the video Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Bruno Prosperi, Marcello Serpa, Renato Simões Copywriter: Filipe Medici, Rodrigo Resende Art Director: Denis Peralta, André Sallowicz

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Easy Way Subtitles Brand: Easy Way Language Center Agency: Loducca, Sao Paulo Industry: Education Media: Cyber Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Raphael Franzini

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WINDOW SHOPPING

Watch the video Executive Creative Director: Martin Mohr Art Director: Kruno Ivancic, Pekka Puhakka

Brand: adidas Agency: TBWA, Helsinki Industry: Apparel, Clothing & Footwear Media: Cyber Market: Finland

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Murphy's When It Rains It Pours Brand: Murphy's Agency: Publicis, Dublin

Creative Director: Ronan Nulty Art Director: Austin Richards

Industry: Alcoholic drinks Media: Cyber Market: Ireland Language: English

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PROMO


GRAND PRIX


IMMORTAL FANS

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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho

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GOLD


TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Brand: Toyota Agency: Saatchi & Saatchi, Los Angeles Industry: Automotive & Services Media: Promotion & Event Market: United States

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Executive Creative Director: Chris Adams, Margaret Keene Creative Director: Erich Funke Copywriter: Graham McCann, Adam Wolinsky Art Director: Avery Oldfield, Verner Soler

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Celeb Grammar Cops Brand: Red Balloon Agency: Ogilvy, Sao Paulo Industry: Education Media: Cyber Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Creative Director: Fabio Seidl Copywriter: Fabio Seidl Art Director: Guto Kono Director: Fabio Hacker

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THE ANT RALLY Brand: World Wildlife Fund (WWF) Agency: BBDO, Dusseldorf Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Chief Creative Officer: Wolfgang Schneider Creative Director: Carsten Bolk, Christian Mommertz Copywriter: Ramón Scheffer Art Director: Fabian Pensel Photography: Jochen Manz

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Enter the Game

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Brand: Konami Agency: Havas Sports & Entertainment, Madrid Industry: Toys & Games Media: Cyber Market: Spain

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Creative Director: José Antonio Nogales Copywriter: Julio Alvarez Art Director: Cesar García

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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IMMORTAL FANS

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Brand: Sport Club do Recife Agency: Ogilvy, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Paco Conde Art Director: Joáo Coutinho

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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THE POWER OF CUTE Brand: The Royal Borough of Greenwich Agency: Ogilvy, London Industry: Public interest & Non-profit Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Emma de la Fosse, Charlie Wilson Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Promotion & Event Market: Peru

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Watch the video Executive Creative Director: Humberto Polar Creative Director: Alejandro Aponte, Juan Donalisio Copywriter: Alejandro Aponte Art Director: Juan Donalisio

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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Promotion & Event Market: Russia

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Watch the video Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannykh, Dmitry Maslakov

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THE SHARING CAN Brand: Coca-Cola Agency: Ogilvy, Singapore Industry: Non-alcoholic drinks Media: Design & Branding Market: Singapore

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Watch the video Chief Creative Officer: Eugene Cheong, Chris Garbutt Creative Director: Yvan Hiot, Frédéric Levron, David Raichman Copywriter: Florian Bodet, Xiaoan Cheng, Baptiste Clinet, Nicolas Lautier, Martin Olivier Art Director: Erde, Florian Bodet, Baptiste Clinet, Nicolas Gagner, Nicolas Lautier, Martin Olivier Director: Giovanni Fantoni Modena, Sibilla Morgantini

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Bridge of Life Brand: Samsung Agency: Cheil, Seoul Industry: Financial & Legal services Media: Ambient & Interactive Market: South Korea

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Watch the video Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Copywriter: Yongkyu Choi, Yukyung Joo, Byoung-hee Kang, Dongwook Kim, Youngjun Kim, Jieun Park Art Director: Jiyeon Choi, Jaeyeon Kim, Minjoo Kim, Chaehoon Lee, Hyungkyun Oh, Jinwoo Ryu Photography: Planet W Director: Jaechul Lee, Yunsung So

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GIVING BIRTH LIVE

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Brand: Pampers Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: Promotion & Event Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Director: Emiliano Ferrando

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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SLIVER


BUDWEISER RED LIGHTS Brand: Budweiser Agency: Anomaly, Toronto Industry: Alcoholic drinks Media: Promotion & Event Market: Canada

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Watch the video Executive Creative Director: Pete Breton, Mike Byrne, Dave Douglass Director: Andreas Nilsson

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VODAFONE FAKKA

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Brand: Vodafone Agency: JWT, Cairo Industry: Professional & Public services Media: Outdoor Market: Egypt

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Chief Creative Officer: Ramsey Naja Creative Director: Youssef Gadallah, Sameh George Copywriter: Baher Raouf Art Director: Rami El Kerdani

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7-ELECTION

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Brand: 7 Eleven Agency: Ketchum, Dallas Industry: Corporate self-promo Media: Promotion & Event Market: United States

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A SMALL DEMONSTRATION Brand: Windows Agency: O Escritório, Lisbon

Watch the video Chief Creative Officer: Nuno Jerónimo Director: José Manuel Abrantes

Industry: Electronics & Audio-Visual Media: Promotion & Event Market: Portugal

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THE SOCIETY OF GOOD TASTE Brand: Grey Poupon Agency: CP+B, Boulder Industry: Food Media: Promotion & Event Market: United States

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Chief Creative Officer: Rob Reilly Executive Creative Director: Jason Gaboriau, Tom Markham Creative Director: Tushar Date, Robin Fitzgerald, Cameron Harris, Mike Kohlbecker, Alexandra Sann, Jamie Toal Copywriter: Rachel Carlson, Jamie Toal Art Director: Tushar Date, Patricia Ortiz

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SHIP MY PANTS Brand: Kmart Agency: DraftFCB, Chicago Industry: Retail & Distribution Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Todd Tilford Executive Creative Director: Jon Flannery Creative Director: Sean Burns, Howie Ronay Copywriter: Sean Burns Director: Zach Math

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CUT TO BUILD Brand: Olfa Cutter Agency: Ogilvy, Bangkok Industry: Office equipment Media: Promotion & Event Market: Thailand

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Watch the video Chief Creative Officer: Nopadol Srikieatikajohn Executive Creative Director: Wisit Lumsiricharoenchoke Copywriter: Krai Kittikorn, Puripong Limwanatipong, Thanachai Shavitranuruk, Kris Garford Spindler Art Director: Prasit, Puripong Limwanatipong, Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Director: Pagorn Jungrungruang, Settha Veerathunmanon

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Why Wait Until Brand: DELA Agency: Ogilvy, Amsterdam Industry: Financial & Legal services Media: Promotion & Event Market: Netherlands

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Watch the video Chief Creative Officer: Bas Welling Executive Creative Director: Darre van Dijk Creative Director: Piebe Piebenga Copywriter: Piebe Piebenga Art Director: Bart Te Riele, Darre van Dijk Director: Roel Welling

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COFFEE CART Brand: YWCA Agency: DDB, Auckland Industry: Public interest & Non-profit Media: Ambient & Interactive Market: New Zealand

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Watch the video Executive Creative Director: Andy Fackrell Creative Director: Steve Kane Copywriter: Simone Louis, Jonathan McMahon Art Director: Lisa Fedyszyn, Toby Morris

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DRIVING DOGS Brand: SPCA Agency: DraftFCB, Auckland

Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok

Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand

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THE CANDIDATE Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy

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Watch the video Creative Director: Bruno Bertelli, Cristiana Boccassini, Dario Gargiulo, Domenico Manno, Micha Shipper Copywriter: Daniele Papa, Michele Picci Art Director: Jorge Delgrado, Domenico Manno, Marco Viganò Director: David Pugh

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UNIQUE BREEDS Brand: Territorio de Zaguates Agency: BBDO, San Jose Industry: Public interest & Non-profit Media: Promotion & Event Market: Costa Rica

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Watch the video Creative Director: Alan Carmona, Rolando Madrigal, Manuel Travisany, Diego Vasquez Art Director: Héctor Acuña, Manuel Méndez Photography: José Pastor, Alex Zuñiga

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GIVING BIRTH LIVE

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Brand: Pampers Agency: Saatchi & Saatchi, Buenos Aires Industry: House, Garden & Pets Media: Promotion & Event Market: Argentina

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Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ignacio Ferioli, Diego Medvedocky Director: Emiliano Ferrando

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MAKE MUSIC IN THE CORNER SHOP Brand: Red Stripe Agency: Stinkdigital, London Industry: Alcoholic drinks Media: Promotion & Event Market: United Kingdom

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Creative Director: Dave Bell, Gui Seiz Copywriter: Emma Morton Art Director: Lucy Butler, Howard Green Director: Greg Brunkalla

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THE GLAD TENT Brand: Glad Agency: DDB, Miami Industry: House, Garden & Pets Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Luis Miguel Messianu Executive Creative Director: Diego Yurkievich Creative Director: Hernan Cerdeiro, David Alvarez Rizo, Juan Cruz Vassallo Copywriter: Enrique Beltra, David Santana Robaina, Juan Cruz Vassallo Art Director: David Alvarez Rizo Director: Jorge Colon

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OUR FOOD. YOUR QUESTIONS Brand: McDonald's Agency: DDB, Toronto Industry: Catering industry Media: Promotion & Event Market: Canada

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Creative Director: Louis-Philippe Tremblay Copywriter: Tiffany Chung, Sanya Grujicic, Ryan Lawrence, Ian Mackenzie Art Director: Derek Blais, Amy French, Benson Ngo, Kara Wark

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TOOLPOOL Brand: MALMÖ JÄRNHANDEL Agency: The Fan Club, Malmo

Watch the video Creative Director: Christian Barrett

Industry: Retail & Distribution Media: Cyber Market: Sweden

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DIGITAL PUBLIC LIBRARY Brand: Vodafone Agency: McCann Erickson, Bucharest Industry: Professional & Public services Media: Promotion & Event Market: Romania

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Watch the video Executive Creative Director: Catalin Dobre Creative Director: Ioana Filip Art Director: Ionut Cojocaru

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CALL GIRL Brand: Prime TV Agency: DraftFCB, Auckland

Watch the video Executive Creative Director: Tony Clewett, Regan Grafton

Industry: Media & Publishing Media: Promotion & Event Market: New Zealand

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THE CANDIDATE Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy

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Watch the video Creative Director: Bruno Bertelli, Cristiana Boccassini, Dario Gargiulo, Domenico Manno, Micha Shipper Copywriter: Daniele Papa, Michele Picci Art Director: Jorge Delgrado, Domenico Manno, Marco Viganò Director: David Pugh

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Days of Hope Brand: Samusocial Agency: Saatchi & Saatchi, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Executive Creative Director: Veljko Golubovic, Oliver Kapusta, Johan H. Ohlson, Max Olech Creative Director: Jurg Aemmer, Dragana Petkovic, Anne Petri, Zarko Veljkovic Copywriter: Felix Freese, Tanya Moseeva, Kathrin Schaller, Nikola Zmajevic Art Director: Christopher Jones, Frédéric Nogier, Anna Pushkareva

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OVERSTAY CHECKOUT Brand: Art Series Hotels Agency: Naked Communications, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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APOLLO CAMPAIGN Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Lambros Charalambous, Caio Gianella, Wesley Hawes Art Director: Felipe Guimaráes, Gary McCreadie, Diego Oliveira

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The Beauty Inside

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Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States

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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus

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DOUBLE LOOP DARE Brand: Hot Wheels Agency: Mistress, Venice Industry: Toys & Games Media: Promotion & Event Market: United States

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Watch the video Creative Director: Damien Eley, Scott Harris Copywriter: Shelley Chidley, Guy Helm Art Director: Elisa Tan Director: Christian Jacobsen, Jens Stoelken

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MOBILIZING THE 12TH MAN Brand: C. S. HAMMAM-LIF Agency: Ogilvy, Tunis Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Tunisia

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Watch the video Executive Creative Director: Nicolas Courant Copywriter: Sascha Kuntze Director: Xavier Mairesse

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Hope Soap Brand: Hope Soap Agency: Y&R, Cape Town Industry: Public interest & Non-profit Media: Promotion & Event Market: South Africa

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Watch the video Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves Copywriter: Graham Krige, Nkanyezi Masango Art Director: Rowan Foxcroft, Justin Joshua, Ayesha Mukadam, Gareth Owen Photography: Aimee Pozniak

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SWEAT AND WIN Brand: Gatorade Agency: JWT, San Juan Industry: Non-alcoholic drinks Media: Promotion & Event Market: Puerto Rico

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Watch the video Creative Director: Lixaida Lorenzo Copywriter: Nanel Rodríguez Art Director: María Alou, Juan Cabrero Director: Angel Soto

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BRONZE


THE WORLD'S SMALLEST IDEA Brand: Vital Agency: DraftFCB, Cape Town Industry: Food Media: Promotion & Event Market: South Africa

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Chief Creative Officer: Brett Morris Executive Creative Director: Mike Barnwell Creative Director: Aaron Harris Copywriter: Kamiel Sadien Art Director: Mzi Swartbooi

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Golden Chains

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Brand: ALB Agency: BBDO, Boulogne-Billancourt Industry: Culture, Recreation & Sport Media: Cyber Market: France

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Creative Director: Matthieu Elkaïm, Olivier Lefebvre, Benjamin Marchal Copywriter: Kevin Salembier Art Director: Julien Boissinot Director: Johnatan Broda

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Marionettebot

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Brand: United Arrows Agency: TBWA, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan

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Creative Director: Kazoo Sato Copywriter: Kanako Ishioroshi Art Director: Katsuhiro Shimizu

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SKY LIVESPOTS Brand: SKY Agency: Serviceplan, Munich Industry: Media & Publishing Media: Cyber Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Sandra Loibl, Oliver Palmer Copywriter: Frank, Lorenz Langgartner Art Director: Franz Roeppischer

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AMSTEL TROPHY CAN Brand: Amstel Agency: DDB, Amsterdam

Watch the video Copywriter: Stef Jongenelen Art Director: Yona Hümmels

Industry: Alcoholic drinks Media: Promotion & Event Market: Netherlands

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McDONALD'S BECOMES MACCA'S Brand: McDonald's Agency: DDB, Sydney Industry: Catering industry Media: Promotion & Event Market: Australia

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Executive Creative Director: Dylan Harrison Creative Director: Cameron Hoelter, Richard Morgan Copywriter: Guy Lemberg Art Director: Adam Ledbury Director: Scott Pickett

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GUILT TRIPS Brand: V/Line Agency: McCANN Melbourne Industry: Transport & Tourism Media: Direct Market Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: Pat Baron, Annie Price Copywriter: Tristan Graham, John Mescall, Natasha Wood Art Director: Pat Baron, Matt Stoddart Director: Damien Toogood

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FOLLOW2UNFOLLOW Brand: CORRECTIONAL AND REHABILITATION DEPARTMENT Agency: Starcom Mediavest Group, San Juan Industry: Public interest & Non-profit Media: Cyber Market: Puerto Rico

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LONG LIFE TO RUGBY Brand: Cerveza Salta Agency: Ogilvy, Buenos Aires Industry: Alcoholic drinks Media: Promotion & Event Market: Argentina

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Watch the video Executive Creative Director: Maximiliano Maddalena Creative Director: Juan Pablo Carrizo, Patricio Elfi Copywriter: Lucas Antunes Art Director: Daniel Corrêa

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CLICK FARM Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Lambros Charalambous, Wesley Hawes Art Director: Felipe Guimaráes, Gary McCreadie

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NATALIA PROJECT Brand: Civil Rights Defender Agency: RBK, Stockholm

Watch the video Creative Director: Johan Pihl

Industry: Public interest & Non-profit Media: Cyber Market: Sweden

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SECRET FISHING SPOTS Brand: Hutchwilco Agency: DDB, Auckland Industry: Miscellaneous Media: Cyber Market: New Zealand

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Watch the video Executive Creative Director: Andy Fackrell, Toby Talbot Creative Director: Aaron Goldring, Regan Grafton, Steve Kane, Chris Schofield Photography: Lewis Mulatero Director: Andy Fackrell

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8 MILLION PROTAGONISTS Brand: The Village Voice Agency: Leo Burnett, New York Industry: Media & Publishing Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Jay Benjamin Executive Creative Director: Kieran Antill, Michael Canning Copywriter: Simen Braathen, Michael Canning Art Director: Kieran Antill, Stian Bugten Director: Stephen Bishop Seely

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SHIP MY PANTS Brand: Kmart Agency: DraftFCB, Chicago Industry: Retail & Distribution Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Todd Tilford Executive Creative Director: Jon Flannery Creative Director: Sean Burns, Howie Ronay Copywriter: Sean Burns Director: Zach Math

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TOGETHER FOR RECONSTRUCTION Brand: McDonald's Agency: TBWA, Milan Industry: Catering industry Media: Promotion & Event Market: Italy

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Creative Director: Francesco Guerrera, Nicola Lampugnani, Anna Palamà, Rossana Tocchi Copywriter: Stefano Cucinotta Art Director: Francesco Caruso

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SONG FOR LIFE Brand: Music for Life Agency: Mortierbrigade, Brussels

Watch the video Creative Director: Joost Berends, Philippe de Ceuster, Jens Mortier

Industry: Public interest & Non-profit Media: Promotion & Event Market: Belgium

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FASTLINE

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Brand: Fastweb Agency: M&C Saatchi, Milan Industry: Professional & Public services Media: Promotion & Event Market: Italy

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Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro, Paola Morabito Copywriter: Elisa Binda Art Director: Luca Fulciniti, Dario Marongiu, Domenico Stragapede Director: Edoardo Lugari

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CUT TO BUILD Brand: Olfa Cutter Agency: Ogilvy, Bangkok Industry: Office equipment Media: Promotion & Event Market: Thailand

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Watch the video Chief Creative Officer: Nopadol Srikieatikajohn Executive Creative Director: Wisit Lumsiricharoenchoke Copywriter: Krai Kittikorn, Puripong Limwanatipong, Thanachai Shavitranuruk, Kris Garford Spindler Art Director: Prasit, Puripong Limwanatipong, Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Director: Pagorn Jungrungruang, Settha Veerathunmanon

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THE HOT STAMP Brand: Pressbyran Agency: Åkestam Holst, Stockholm Industry: Retail & Distribution Media: Promotion & Event Market: Sweden

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Watch the video Creative Director: Andreas Ullenius Copywriter: Kalle Åkestam Art Director: Petra Albrektson

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#DammiPiùVoce - Turn Up My Voice Brand: Coordown Onlus Agency: Saatchi & Saatchi, Milan Industry: Public interest & Non-profit Media: Cyber Published: Mar., 2013 Market: Italy

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Executive Creative Director: Agostino Toscana Creative Director: Luca Lorenzini, Alessandro Orlandi, Luca Pannese, Agostino Toscana Copywriter: Luca Lorenzini Art Director: Luca Pannese

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BOOKENDS Brand: Kinokuniya Agency: JWT, Dubai Industry: Retail & Distribution Media: Promotion & Event Market: United Arab Emirates

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Watch the video Chief Creative Officer: Ramsey Naja Executive Creative Director: Seyoan Vela Creative Director: Michael Fillon Copywriter: Michael Fillon Art Director: Shine Km Photography: Toufic

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SAME SEX MARRIAGE Brand: Google Agency: Ogilvy, Paris Industry: Internet sites & Services Media: Promotion & Event Market: France

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Chief Creative Officer: Chris Garbutt Creative Director: Frédéric Levron Copywriter: Benjamin Dessagne, Stephane Santana Art Director: Jeremy Bouchet, Paul Br, Bruno Bicalho Carvalhaeso, Benjamin Dessagne, Robyn Makinson, Elise Richardson, Stephane Santana Director: Jonathan Millet

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DENGUE BOTTLE

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Brand: Maynilad Water Company Agency: Y&R, Manila Industry: Professional & Public services Media: Direct Market Market: Philippines

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Chief Creative Officer: Marcus Rebeschini Executive Creative Director: Badong Abesamis Art Director: Grace Benesa

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THE DAILY ABUSE Brand: Innocence in Danger Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Maik Kaehler, Christoph Nann Creative Director: Marc Vosshall Copywriter: Angeliki Karnoupaki Art Director: Iliés Terki Hassaine, Robin Lorentschat

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TOXIC TOURS Brand: Greenpeace Agency: Circus DF, Mexico City Industry: Public interest & Non-profit Media: Promotion & Event Market: Mexico

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Watch the video Creative Director: Emiliano Rodriguez Nuesch Art Director: Martín Zeta Director: Christian Murguia

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SOUND TYPEFACE

Watch the video Chief Creative Officer: Marco Bezerra Creative Director: Rafael Bohrer

Brand: Club NME Agency: DDB, Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil

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Meltdown Brand: GEOlino Agency: Kolle Rebbe, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Executive Creative Director: Sascha Hanke Creative Director: Thomas Knuewer, Rolf Leger Copywriter: Oliver Ramm

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OREO DAILY TWIST Brand: Oreo Agency: DraftFCB, New York Industry: Confectionery & Snacks Media: Cyber Market: United States

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Watch the video Creative Director: Jill Applebaum, Megan Sheehan Copywriter: Noel Potts Art Director: Jackie Anzaldi, Jared Isle, Mike Lubrano Director: Cindy Chen, Russ Dyer

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CATRACA DA BOA Brand: Antarctica Agency: BBDO, Sao Paulo Industry: Alcoholic drinks Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Bruno Prosperi, Renato Simões Copywriter: Pedro Paes Art Director: Tiago Pinho

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THE INTRUDER Brand: Amis Agency: Ogilvy, Mexico City Industry: Financial & Legal services Media: Promotion & Event Market: Mexico

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Watch the video Creative Director: Alejandro Beltrán, David Sánchez Zacarías Copywriter: Alejandro Ortiz Izquierdo, Jorge Ramos Art Director: Luis Guerra, Orlando López Photography: Fabián Dotor Director: Manolo Cedillo

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#DAMMIPIÙVOCE - TURN UP MY VOICE Brand: Coordown Onlus Agency: Saatchi & Saatchi, Milan Industry: Public interest & Non-profit Media: Promotion & Event Published: Mar., 2013 Market: Italy

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Executive Creative Director: Agostino Toscana Creative Director: Luca Lorenzini, Alessandro Orlandi, Luca Pannese, Agostino Toscana Copywriter: Luca Lorenzini Art Director: Luca Pannese

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AIR FORCE FM Brand: Air Force Agency: Y&R, Melbourne Industry: Media & Publishing Media: Promotion & Event Market: Australia

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Chief Creative Officer: Ben Coulson, Marcus Rebeschini Creative Director: Toh Ha Ming Copywriter: Psembi Kinstan, Adam Miranda Art Director: Joe Sibley

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TWEET PEE Brand: Huggies Agency: Ogilvy, Sao Paulo Industry: House, Garden & Pets Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Creative Director: Andre Kirkelis, Fred Saldanha Copywriter: Rafael Campos, Hugo Veiga Art Director: Andre Kirkelis, Renato Rozenberg Photography: Bruno Calls

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RECALLING 1993

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Brand: New Museum Agency: Droga5, New York Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States

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Executive Creative Director: Ted Royer, Nik Studzinski Creative Director: Ray Del Savio, Jerry Hoak Copywriter: Colin Lord Art Director: Jen Lu, Daniël Sumarna

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THE RACE OF A COUNTRY Brand: Banco Popular de Puerto Rico Agency: JWT, San Juan

Watch the video Copywriter: Pablo Torres Art Director: Andres Justo

Industry: Financial & Legal services Media: Promotion & Event Market: Puerto Rico

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Easy Way Subtitles Brand: Easy Way Language Center Agency: Loducca, Sao Paulo Industry: Education Media: Cyber Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Raphael Franzini

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THE TRAIN SWITCH Brand: Swebus Agency: Åkestam Holst, Stockholm Industry: Transport & Tourism Media: Promotion & Event Market: Sweden

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Watch the video Creative Director: Andreas Ullenius Copywriter: Adam Reuterskiold Art Director: Fredrik Josefsson

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THE GAP IN THE MARKET Brand: KBC Bank Agency: TBWA, Brussels Industry: Financial & Legal services Media: Cyber Market: Belgium

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Watch the video Creative Director: Jan Macken, Gert Pauwels Copywriter: Paul van Oevelen, Geert Verdonck Art Director: Menno Buyl, Lander Janssens, Tony Naudts-Ducene

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IF YOU THINK ABOUT IT, YOU CHOOSE US Brand: Zurich Agency: DON, Buenos Aires Industry: Financial & Legal services Media: Promotion & Event Market: Argentina

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Executive Creative Director: Gonzalo Ricca Copywriter: Gonzalo Ricca Art Director: Papon Ricciarelli Director: Francisco Alcaro, Joaquin Marques

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THIRD EYE

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Brand: Starhub Mobile Agency: DDB, Singapore Industry: Professional & Public services Media: Cyber Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Lester Lee, Khalid Osman Copywriter: Lester Lee Art Director: Khalid Osman

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NUTCASE'S OUTDOOR FITTING ROOM Brand: Nutcase Agency: Ogilvy, Copenhagen Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Denmark

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Creative Director: Jakob Staalby Copywriter: Kenneth Hamann Art Director: Amanda Larsen

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A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Brand: IBM Agency: Ogilvy, New York Industry: Professional & Public services Media: Promotion & Event Market: United States

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Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Ryan Blank, Mike Hahn, Ricardo Leme Lopes, Niels Westra Copywriter: Lauren Costa Art Director: Ramona Todoca

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A LOJA VAZIA Brand: A Loja Vazia Agency: Loducca, Sao Paulo Industry: Public interest & Non-profit Media: TV & Cinema Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Weber Luiz De Andrade, Raphael Franzini, Marcelo Rosa, Fabio Saboya Art Director: Alexandre Amaral

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RADIO


GRAND PRIX


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Dumb Ways To Die Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Radio Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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GOLD


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NEST Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa

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Chief Creative Officer: Mike Schalit Executive Creative Director: Jenny Glover, Brent Singer Director: Jared Osmond, Greig Watt

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Call Girl Brand: Prime Television Agency: DraftFCB, Auckland

Watch the video Executive Creative Director: Tony Clewett, Regan Grafton

Industry: Media & Publishing Media: Radio Market: New Zealand

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Dumb Ways To Die Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Radio Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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UUUUU Brand: Lego Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Radio Market: Guatemala

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Chief Creative Officer: Ramiro Eduardo Creative Director: Ruben Leyton, Roberto Gomez Yoshiro Copywriter: Roberto Gomez Yoshiro

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TMA Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa

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Chief Creative Officer: Mike Schalit Executive Creative Director: Jenny Glover, Brent Singer Director: Jared Osmond, Greig Watt

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Sharing Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez

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Shoes Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez

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CHUCHU Brand: Lego Agency: Ogilvy, Guatemala Industry: Toys & Games Media: Radio Market: Guatemala

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Chief Creative Officer: Ramiro Eduardo Creative Director: Ruben Leyton, Roberto Gomez Yoshiro Copywriter: Roberto Gomez Yoshiro

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Roll Call Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Radio Market: United States

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Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, Gerry Graf, Eric Kallman, David Suarez Copywriter: Danny Gonzalez, David Suarez

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SLIVER


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STREET Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Radio Market: Australia

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam

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RADIO AMBULANCE Brand: AER Agency: Grey, Guayaquil Industry: Professional & Public services Media: Radio Market: Ecuador

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Watch the video Chief Creative Officer: Daniel Pérez Pallares Executive Creative Director: Adrián Morano Creative Director: Luis Campoverde, Alejandro Perez Copywriter: Daniel Pérez Pallares, Alejandro Perez Art Director: Jimmy Cobos

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COP Brand: Philips Agency: Ogilvy, London

Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human

Industry: Electronics & Audio-Visual Media: Radio Market: United Kingdom

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POST MORTEM Brand: World Wildlife Fund (WWF) Agency: Ogilvy, London Industry: Public interest & Non-profit Media: Radio Market: United Kingdom

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Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Will Awdry

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SPRAY TAN Brand: Milky Way Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Chuck Rachford Creative Director: Matt Collier, Wayne Robinson

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Spindling Spider Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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RADIO UNDERGROUND Brand: Radio Underground Agency: VCCP, Madrid

Watch the video Executive Creative Director: Beto Nahmad Creative Director: Oscar Moreno

Industry: Media & Publishing Media: Radio Market: Spain

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PRESS Brand: Philippines Cancer Society Agency: McCann Erickson, Manila Industry: Public interest & Non-profit Media: Radio Market: Philippines

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Chief Creative Officer: Raul Castro Executive Creative Director: Noel Bermejo Creative Director: Noel Bermejo

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GIRL Brand: Strepsils Agency: Havas, Johannesburg Industry: Pharmaceutical Media: Radio Market: South Africa

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Executive Creative Director: Jonathan Deeb Creative Director: Fiona O'Connor, Laura May Vale

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GUY Brand: Strepsils Agency: Havas, Johannesburg Industry: Pharmaceutical Media: Radio Market: South Africa

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Executive Creative Director: Jonathan Deeb Creative Director: Fiona O'Connor, Laura May Vale

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SRI LANKAN HEALTH SPA Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Creative Director: Ben Knight, Ramzi Moutran Director: Ralph van Dijk

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WIFE Brand: Milky Way Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Chuck Rachford Creative Director: Matt Collier, Wayne Robinson

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DOG WALKER Brand: Milky Way Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Chuck Rachford Creative Director: Matt Collier, Wayne Robinson

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BIG SMACKING KISS Brand: Dove Agency: Ogilvy, London Industry: Beauty & Health Media: Radio Market: United Kingdom

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Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Christine Jones

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LONGER MERRY CHRISTMAS Brand: Heineken Agency: JWT, San Juan

Executive Creative Director: Jaime Rosado Creative Director: Johanna Santiago

Industry: Alcoholic drinks Media: Radio Market: Puerto Rico

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Ravenous Gecko Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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Creepy Cockroach Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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FILIPINO POP SINGER Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Creative Director: Ben Knight, Ramzi Moutran Director: Ralph van Dijk

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NEW SHOES Brand: Fifth Third Bank Agency: Leo Burnett, Chicago Industry: Financial & Legal services Media: Radio Market: United States

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Chief Creative Officer: Susan Credle Executive Creative Director: Dave Loew, Jon Wyville

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SMILE Brand: Dove Agency: Ogilvy, London Industry: Beauty & Health Media: Radio Market: United Kingdom

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Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Christine Jones

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HOLD Brand: Philippines Cancer Society Agency: McCann Erickson, Manila Industry: Public interest & Non-profit Media: Radio Market: Philippines

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Chief Creative Officer: Raul Castro Executive Creative Director: Noel Bermejo Creative Director: Noel Bermejo

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KENYAN ROMANTIC DRAMA Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Creative Director: Ben Knight, Ramzi Moutran Director: Ralph van Dijk

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ROAD Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Radio Market: Australia

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam

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SOLDIER Brand: Philips Agency: Ogilvy, London

Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human

Industry: Electronics & Audio-Visual Media: Radio Market: United Kingdom

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Slithering Centipede Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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NEPALESE STREET FESTIVAL Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Creative Director: Ben Knight, Ramzi Moutran Director: Ralph van Dijk

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BRONZE


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DADDY'S GIRL Brand: Twinsaver Agency: TBWA, Johannesburg Industry: Beauty & Health Media: Radio Market: South Africa

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Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Matthew Choate, Antoinette Fourie, Joanne Morrison

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MOTHBALLS Brand: frank.net Agency: FoxP2, Cape Town Industry: Financial & Legal services Media: Radio Market: South Africa

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Creative Director: Justin Gomes Copywriter: Heidi Kasselman, Simon Lotze, Saf Sindhi

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SCOOTER Brand: Mercedes-Benz Agency: BBDO, Johannesburg Market: South Africa

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Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer Director: Jenny Glover, Brent Singer

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Spindling Spider Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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VIRUS Brand: Mercedes-Benz Agency: BBDO, Johannesburg Market: South Africa

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Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer Director: Jenny Glover, Brent Singer

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HOW MANY? Brand: Weetabix Agency: BBH, London Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: Dominic Goldman Copywriter: Lambros Charalambous, Felipe Guimaráes

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RADIO LEGENDS SPOT 4 Brand: New Zealand Transport Agency Agency: BBDO, Wellington Industry: Transport & Tourism Media: Radio Market: New Zealand

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Watch the video Executive Creative Director: Philip Andrew Creative Director: Brigid Alkema Copywriter: Sarah Jackson, Jon Pickersgill

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WIFE Brand: Milky Way Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Chuck Rachford Creative Director: Matt Collier, Wayne Robinson

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Death Doesn't Try Very Hard - Chocolate Bar Brand: frank.net Agency: FoxP2, Cape Town Industry: Financial & Legal services Media: Radio Market: South Africa

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Creative Director: Justin Gomes Copywriter: Heidi Kasselman, Simon Lotze, Saf Sindhi

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DEBT COLLECTOR Brand: Twinsaver Agency: TBWA, Johannesburg Industry: Beauty & Health Media: Radio Market: South Africa

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Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Matthew Choate, Antoinette Fourie, Joanne Morrison

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LAWYER Brand: Mercedes-Benz Agency: BBDO, Johannesburg Market: South Africa

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Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer Copywriter: Jenny Glover, Brent Singer Director: Jenny Glover, Brent Singer

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AIRPORT SECURITY Brand: M.J Bale Agency: TBWA, Sydney Industry: Apparel, Clothing & Footwear Media: Radio Market: Australia

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Executive Creative Director: Dave Bowman, Matty Burton Copywriter: Dave Brady, Asheen Naidu

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DRUNK DRIVER Brand: Safe Kids Agency: Talent, Sao Paulo Industry: Public interest & Non-profit Media: Radio Market: Brazil

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Chief Creative Officer: Joáo Livi Creative Director: Philippe Degen, Felipe Luchi Copywriter: Daniel Leitáo, Carlos Schleder

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ESRIATANTE Brand: Fursy's Agency: Y&R, Panama City Industry: Office equipment Media: Radio Market: Panama

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Chief Creative Officer: Jorge Heilbron Creative Director: Roberto Yoshiro Gómez Copywriter: Juan Francisco Bernal, Roberto Yoshiro Gómez

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MADURO Brand: Cine las Américas Agency: LatinWorks, Austin Industry: Culture, Recreation & Sport Media: Radio Market: United States

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Chief Creative Officer: Sergio Alcocer Creative Director: Pablo Maldonado Copywriter: Pablo Maldonado

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MYSTERIES OF THE UNIVERSE Brand: Volkswagen Agency: DDB, London Industry: Automotive & Services Media: Radio Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Copywriter: Jonathan John, David Mackersey

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RADIO LEGENDS SPOT 3 Brand: New Zealand Transport Agency Agency: BBDO, Wellington Industry: Transport & Tourism Media: Radio Market: New Zealand

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Watch the video Executive Creative Director: Philip Andrew Creative Director: Brigid Alkema Copywriter: Sarah Jackson, Jon Pickersgill

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RADIO LEGENDS SPOT 1 Brand: New Zealand Transport Agency Agency: BBDO, Wellington Industry: Transport & Tourism Media: Radio Market: New Zealand

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Watch the video Executive Creative Director: Philip Andrew Creative Director: Brigid Alkema Copywriter: Sarah Jackson, Jon Pickersgill

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Ravenous Gecko Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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Creepy Cockroach Brand: Whirlpool Agency: DDB, Dubai Industry: House, Garden & Pets Media: Radio Published: Feb., 2012 Market: United Arab Emirates Language: English

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Creative Director: Kartik Aiyar, Zahir Mirza Copywriter: Kartik Aiyar, Zahir Mirza, Katrina Petrenko

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AVOCADO Brand: Ford Agency: Y&R, Toronto Industry: Automotive & Services Media: Radio Market: Canada

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Chief Creative Officer: Israel Diaz Creative Director: Trevor Schoenfeld Copywriter: Mark Caringol, Matt Fraracci

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ESRIOCRITO Brand: Fursy's Agency: Y&R, Panama City Industry: Office equipment Media: Radio Market: Panama

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Chief Creative Officer: Jorge Heilbron Creative Director: Roberto Yoshiro Gómez Copywriter: Juan Francisco Bernal, Roberto Yoshiro Gómez

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GRAZE Brand: Wall's Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Simon Learman Creative Director: Pat Burke, Chris Carraway Copywriter: Matt Collier, Wayne Robinson

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STUPID LITTLE BITCH Brand: ISPCC Agency: Ogilvy, Dublin Market: Ireland

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Chief Creative Officer: Tham Khai Meng Executive Creative Director: Mike Mesbur Creative Director: Paula Smith Copywriter: Des Kavanagh, Laurence O'Byrne

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Zaparo

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Brand: Ecuadorian National Government Agency: Grey, Guayaquil Industry: Public interest & Non-profit Media: Radio Market: Ecuador

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Chief Creative Officer: Daniel Pérez Pallares Copywriter: Daniel Pérez Pallares Director: Felipe León

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IGNACIO Brand: Twinsaver Agency: TBWA, Johannesburg Industry: Beauty & Health Media: Radio Market: South Africa

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Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Matthew Choate, Antoinette Fourie, Joanne Morrison

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Christine's Flavor Tip Brand: Centers For Disease Control And Prevention Agency: Arnold, Boston Industry: Public interest & Non-profit Media: Radio Market: United States

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Chief Creative Officer: Pete Favat Creative Director: Bill Girouard, John Kearse, Steve Tom Copywriter: Bill Girouard

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RADIO LEGENDS SPOT 2 Brand: New Zealand Transport Agency Agency: BBDO, Wellington Industry: Transport & Tourism Media: Promotion & Event Market: New Zealand

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Watch the video Executive Creative Director: Philip Andrew Creative Director: Brigid Alkema Copywriter: Sarah Jackson, Jon Pickersgill

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BEE Brand: Wall's Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Simon Learman Creative Director: Pat Burke, Chris Carraway Copywriter: Matt Collier, Wayne Robinson

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NEPALESE STREET FESTIVAL Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Creative Director: Ben Knight, Ramzi Moutran Director: Ralph van Dijk

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SPLINTER Brand: Wall's Agency: DDB, Chicago Industry: Confectionery & Snacks Media: Radio Market: United States

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Chief Creative Officer: Ewan Paterson Executive Creative Director: Simon Learman Creative Director: Pat Burke, Chris Carraway Copywriter: Matt Collier, Wayne Robinson

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CLEAN YOUR IMAGE CARDIOLOGIST Brand: Persil Agency: DDB, Mexico City Industry: House, Garden & Pets Media: Radio Market: Mexico

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Chief Creative Officer: Walter Aregger, Hernan Ibarra Creative Director: Aldo Murillo, Sergio Ramírez Copywriter: Gustavo Cancino, Aldo Murillo, Luis Felipe Nuñez Director: Aldo Murillo

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GRAND CANYON Brand: frank.net Agency: FoxP2, Cape Town Industry: Financial & Legal services Media: Radio Market: South Africa

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Creative Director: Justin Gomes Copywriter: Heidi Kasselman, Simon Lotze, Saf Sindhi

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ARDORCHIVA Brand: Fursy's Agency: Y&R, Panama City Industry: Office equipment Media: Radio Market: Panama

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Chief Creative Officer: Jorge Heilbron Creative Director: Roberto Yoshiro Gómez Copywriter: Juan Francisco Bernal, Roberto Yoshiro Gómez

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TITANIUM & INTEGRATED


GRAND PRIX


Dumb Ways to Die

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Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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GOLD


Golden Chains

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Brand: ALB Agency: BBDO, Boulogne-Billancourt Industry: Culture, Recreation & Sport Media: Cyber Market: France

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Creative Director: Matthieu Elkaïm, Olivier Lefebvre, Benjamin Marchal Copywriter: Kevin Salembier Art Director: Julien Boissinot Director: Johnatan Broda

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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HELLO AGAIN Brand: Lincoln Agency: Hudson Rouge, New York Industry: Automotive & Services Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Jon Pearce Creative Director: José Funegra, Jason Koxvold Copywriter: José Funegra Art Director: Jill Lin Director: Chris Milk

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: TV & Cinema Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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PROUD SPONSOR OF MOMS Brand: Procter & Gamble (P&G) Agency: Wieden+Kennedy, Portland Market: United States

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Watch the video Executive Creative Director: Susan Hoffman, Joe Staples Creative Director: Danielle Flagg, Ginny Golden, Jennifer Ives, Karl Lieberman Copywriter: Kevin Jones Art Director: Brad Trost, Ollie Watson Director: Patrick Mcfall

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GEOX AMPHIBIOX

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Brand: GEOX Agency: SMFB, Oslo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Norway

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Creative Director: Cameron Temple Copywriter: Thomas Askim Art Director: Eirik Stensrud Director: Rohan Mangat Blair

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THE BEAUTY INSIDE

Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: Cyber Market: United States Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Justin Cox, Drake Doremus

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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OUR FOOD. YOUR QUESTIONS Brand: McDonald's Agency: DDB, Toronto Industry: Catering industry Media: Cyber Market: Canada

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Creative Director: Louis-Philippe Tremblay Copywriter: Ian Mackenzie Art Director: Derek Blais

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LION


FIND YOUR GREATNESS Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States

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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Ryan O'Rourke, Alberto Ponte Copywriter: Caleb Jensen, Brock Kirby Art Director: Sezay Altinok, Aramis Israel, Sara Phillips Director: Lance Accord, Seb Edwards

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Bridge of Life Brand: Samsung Agency: Cheil, Seoul Industry: Financial & Legal services Media: Ambient & Interactive Market: South Korea

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Watch the video Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Copywriter: Yongkyu Choi, Yukyung Joo, Byoung-hee Kang, Dongwook Kim, Youngjun Kim, Jieun Park Art Director: Jiyeon Choi, Jaeyeon Kim, Minjoo Kim, Chaehoon Lee, Hyungkyun Oh, Jinwoo Ryu Photography: Planet W Director: Jaechul Lee, Yunsung So

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10 METERS APART

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Brand: Government of Republic of Macedonia Agency: Y&R, Skopje Industry: Public interest & Non-profit Media: Promotion & Event Market: Macedonia

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THE CHALLENGE LAB Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Ted Royer Executive Creative Director: Kevin Brady, Neil Heymann, Nik Studzinski Copywriter: Brian Eden, Tara Lawall, Ant White Art Director: Karen Land Short

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SLIVER


Golden Chains

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Brand: ALB Agency: BBDO, Boulogne-Billancourt Industry: Culture, Recreation & Sport Media: Cyber Market: France

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Creative Director: Matthieu Elkaïm, Olivier Lefebvre, Benjamin Marchal Copywriter: Kevin Salembier Art Director: Julien Boissinot Director: Johnatan Broda

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THE SOUND OF CREATION Brand: Philips Agency: DDB, Amsterdam Industry: Electronics & Audio-Visual Media: Cyber Market: Netherlands

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Watch the video Executive Creative Director: Chris Baylis Copywriter: Sharon Cleary, Pol Hoenderboom Art Director: Bart Mol Director: Gustav Johansson

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TOKYO CITY SYMPHONY Brand: Roppongihills Agency: Hakuhodo, Tokyo Industry: Real estate Media: Cyber Market: Japan

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Executive Creative Director: Kazufumi Nagai, Tsubasa Oyagi Creative Director: Kampei Baba

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Enter the Game

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Brand: Konami Agency: Havas Sports & Entertainment, Madrid Industry: Toys & Games Media: Cyber Market: Spain

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Creative Director: José Antonio Nogales Copywriter: Julio Alvarez Art Director: Cesar García

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PERFUME GLOBAL SITE PROJECT Creative Director: Daito Manabe

Brand: Universal Music Agency: Rhizomatiks, Tokyo Industry: Culture, Recreation & Sport Media: Cyber Market: Japan

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SUSAN GLENN Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: Cyber Market: United States

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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge

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DUMB WAYS TO DIE Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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WINDOW SHOPPING Executive Creative Director: Martin Mohr Art Director: Pekka Puhakka

Brand: adidas Agency: TBWA, Helsinki Industry: Apparel, Clothing & Footwear Media: Cyber Market: Finland

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THE CHALLENGE LAB Brand: Prudential Agency: Droga5, New York Industry: Financial & Legal services Media: Promotion & Event Market: United States

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Chief Creative Officer: Ted Royer Executive Creative Director: Kevin Brady, Neil Heymann, Nik Studzinski Creative Director: Ray Del Savio, Lucas Hearl, Jerry Hoak Copywriter: Brian Eden, Tara Lawall, Ant White Art Director: Karen Land Short Photography: Paul McGeiver

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Muscle Music Brand: Old Spice Agency: Wieden+Kennedy Industry: Beauty & Health Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Dan Wieden Executive Creative Director: Susan Hoffman, Joe Staples Creative Director: Craig Allen, Jason Bagley Copywriter: Andy Laugenour Art Director: Max Stinson Director: Tom Kuntz

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GEOX AMPHIBIOX

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Brand: GEOX Agency: SMFB, Oslo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Norway

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Creative Director: Cameron Temple Copywriter: Thomas Askim Art Director: Eirik Stensrud Director: Rohan Mangat Blair

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WEB LAB Brand: Google Agency: Google Creative Lab Industry: Internet sites & Services Media: Cyber

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THE MOVIE OUT HERE Brand: Kokanee Agency: Grip, Toronto Industry: Alcoholic drinks Media: Promotion & Event Market: Canada

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Watch the video Creative Director: Scott Dube, Randy Stein Copywriter: Ian Simpson Art Director: Catherine Allen, Joel Holtby, Hiten Patel Director: David Hicks

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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The Beauty Inside

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Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States

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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus

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Easy Way Subtitles Brand: Easy Way Language Center Agency: Loducca, Sao Paulo Industry: Education Media: Cyber Market: Brazil

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Watch the video Creative Director: Guga Ketzer, Cassio Moron, Sergio Mugnaini, Fabio Saboya Copywriter: Raphael Franzini

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BRONZE


TOOLPOOL Brand: MALMÖ JÄRNHANDEL Agency: The Fan Club, Malmo

Creative Director: Christian Barrett

Industry: Retail & Distribution Media: Cyber Market: Sweden

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DON'T COVER IT UP Brand: Refuge Agency: BBH, London Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: Pablo Marques Copywriter: Jack Smedley Art Director: George HackworthJones, Stephen Noble Director: Wesley Hawes, Gary McCreadie

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SECRET PLACE Brand: Perrier Agency: Ogilvy, Paris Industry: Non-alcoholic drinks Media: Cyber Market: France

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Watch the video Chief Creative Officer: Chris Garbutt Creative Director: Thierry Chiumino, Frédéric Levron Copywriter: Florian Bodet, Baptiste Clinet, Nicolas Lautier Art Director: Florian Bodet, Baptiste Clinet, Nicolas Lautier, Chris Rowson

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SBB TRICKYTRACKS Brand: SBB, THE SWISS RAILWAY Agency: Maxomedia Industry: Transport & Tourism Media: Cyber Market: Switzerland

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Watch the video Creative Director: Reto Schild Copywriter: Urs Ander, Laura Kistler Art Director: Thomas Kaegi

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The V Motion Project Brand: V Energy Drink Agency: BBDO, Wellington Industry: Non-alcoholic drinks Media: Cyber Market: New Zealand

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Watch the video Chief Creative Officer: Nick Worthington Creative Director: Aaron Turk Copywriter: Graeme Clarke Art Director: Jae Morrison, Lachlan PalmerHubbard Director: Jonny Kofoed, Zoe McIntosh, Matt Von Trott

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Pardon Me Brand: Grey Poupon Agency: CP+B, Boulder Industry: Food Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Rob Reilly Executive Creative Director: Jason Gaboriau, Tom Markham Creative Director: Tushar Date, Robin Fitzgerald, Cameron Harris, Mike Kohlbecker, Alexandra Sann, Jamie Toal Copywriter: Rachel Carlson, Jamie Toal Art Director: Tushar Date, Patricia Ortiz

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A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE Brand: IBM Agency: Ogilvy, New York Industry: Professional & Public services Media: Cyber Market: United States

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Chief Creative Officer: Steve Simpson Executive Creative Director: Susan Westre Creative Director: Ryan Blank, Mike Hahn, Ricardo Leme Lopes, Niels Westra Copywriter: Lauren Costa Art Director: Ramona Todoca

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HELLO AGAIN Brand: Lincoln Agency: Hudson Rouge, New York Industry: Automotive & Services Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Jon Pearce Creative Director: José Funegra, Jason Koxvold Copywriter: José Funegra Art Director: Jill Lin Director: Chris Milk

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SMALL WORLD MACHINES Brand: Coca-Cola Agency: Leo Burnett, Sydney Industry: Non-alcoholic drinks Media: Cyber Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo, Mark Tutssel Creative Director: Vince Lagana, Dave Loew, Grant McAloon, Jon Wyville Copywriter: Rodriguez, Justin Carew, Andy Dilallo Art Director: Justin Carew, Andy Dilallo, Iggy Rodriguez Director: Patrick Fileti

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JAM With Chrome

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Brand: Google Agency: Google Creative Lab, London

Art Director: Xavier Barrade, Steve Vranakis

Industry: Internet sites & Services Media: Cyber Market: United Kingdom

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#DRAWATWEET Brand: Boomerang Agency: Circus DF, Mexico City Industry: Media & Publishing Media: Cyber Market: Mexico

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Watch the video Creative Director: Javier de la Fuente, Alejandro Stea Copywriter: Nicolás Diodovich Art Director: Sebastian Narbona

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REAL BEAUTY SKETCHES Brand: Dove Agency: Ogilvy, Sao Paulo Industry: Beauty & Health Media: TV & Cinema Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Paco Conde, Roberto Fernandez Copywriter: Hugo Veiga Art Director: Diego Machado Director: Paranoid, John X. Carey

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FLAVORPRINT Brand: McCormick Agency: R/GA, New York Industry: Food Media: Cyber Market: United States

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Executive Creative Director: Erin Lynch Creative Director: Andrew Eaton, Colleen Harlan Copywriter: Colleen Harlan, Jena Santana

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INTO THE ARCTIC Brand: Greenpeace Agency: Hello Monday, Copenhagen Industry: Public interest & Non-profit Media: Cyber

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Creative Director: Jakob Kahlen, Christian Uhlenfeldt Art Director: Soeren Smidt

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ANYTIME. ANYWHERE Brand: Australian Air Force Agency: Y&R, Melbourne Industry: Professional & Public services Media: Cyber Market: Australia

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Watch the video Executive Creative Director: Ben Coulson Copywriter: Evan Roberts Art Director: Paul Meates, Chris Northam, Nicholas Sellars Director: Dael Oates

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THE PARCEL MEMORY Brand: The Swedish Post Agency: Åkestam Holst, Stockholm Industry: Professional & Public services Media: Cyber Market: Sweden

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Creative Director: Andreas Ullenius Copywriter: Joakim Labraaten Art Director: Lars Holthe

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Tree Concert

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Brand: BUND (Friends of the Earth Germany) Agency: BBDO, Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Chief Creative Officer: Wolfgang Schneider Creative Director: Jan Harbeck Copywriter: Lukas Liske Art Director: Daniel Schweinzer

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STRIPPED SCREW Brand: Lowe's Agency: BBDO, New York Industry: Retail & Distribution Media: Cyber Market: United States

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Chief Creative Officer: David Lubars Executive Creative Director: Wil Boudreau Creative Director: Dominick Baccollo Copywriter: Roberto Danino Art Director: Danny Adrain Director: Meagan Cignoli, Bob Estrada, Francine Li

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GEOX AMPHIBIOX

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Brand: GEOX Agency: SMFB, Oslo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Norway

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Creative Director: Cameron Temple Copywriter: Thomas Askim Art Director: Eirik Stensrud Director: Rohan Mangat Blair

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A Long Day of Childhood Brand: Ragú Agency: Barton F. Graf 9000, New York Industry: Food Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Gerry Graf Executive Creative Director: Eric Kallman Creative Director: Danny Gonzalez, David Suarez Copywriter: Danny Gonzalez, David Suarez Art Director: Danny Gonzalez, David Suarez Director: Steve Miller

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KLM SPACE Brand: KLM Agency: DDB, Amsterdam Industry: Transport & Tourism Media: Cyber Market: Netherlands

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Creative Director: Bram Holzapfel Copywriter: Bram Holzapfel, Sander Van De Vlasakker Art Director: Keith Kornson, Joost Van Middelaar Director: Tom Rijpert

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MY TIME IS NOW Brand: Nike Agency: Wieden+Kennedy, London Industry: Apparel, Clothing & Footwear Media: Cyber Market: United Kingdom

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Executive Creative Director: Tony Davidson, Duan Evans, Gabriel Gaultier, Kim Papworth Creative Director: Stuart Harkness, Phil Harworth Director: Adam Berg

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VOICE BANK Brand: El Tiempo Agency: BBDO, Bogota Industry: Media & Publishing Media: Cyber Market: Colombia

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Chief Creative Officer: Hugo Corredor, Giovanni Martinez Creative Director: Alejandro Bermúdez, Diego Ortiz Gallego, Gustavo Zapata Copywriter: Alejandro Bermúdez, Diego Ortiz Gallego Art Director: Paloma Lario

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THE CANDIDATE Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy

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Watch the video Creative Director: Bruno Bertelli, Cristiana Boccassini, Dario Gargiulo, Domenico Manno, Micha Shipper Copywriter: Daniele Papa, Michele Picci Art Director: Jorge Delgrado, Domenico Manno, Marco Viganò Director: David Pugh

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Clouds Over Cuba

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Brand: The JFK Presidential Library and Museum Agency: The Martin Agency, Richmond Industry: Culture, Recreation & Sport Media: Cyber Market: United States

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Chief Creative Officer: Joe Alexander Creative Director: Joe Alexander Copywriter: Wade Alger Art Director: Brian Williams Director: Erich Joiner, Ben Tricklebank

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NIKE GREATNESS Brand: Nike Agency: Wieden+Kennedy, Shanghai Industry: Apparel, Clothing & Footwear Media: Cyber Market: China

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Team Spirit

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Brand: ESPN Agency: Wieden+Kennedy, New York Industry: Media & Publishing Media: Promotion & Event

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Brandon Henderson, Stuart Jennings Copywriter: Dave Canning, Lauren Costa Art Director: Cyrus Coulter Director: Tim Godsall

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Social Smoking Campaign Brand: Ministry of Health and Long-term Care Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Promotion & Event Market: Canada Language: English

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Nancy Crimi-Lamanna, Tony Lee, Lins Ricon, Richard Weiser, Jonathan Weiss Art Director: Graham Ameron, Eric Cicero, Deborah Prenger, Stuart Thursby Director: The Perlorian Brothers

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DRIVING DOGS Brand: SPCA Agency: DraftFCB, Auckland

Watch the video Executive Creative Director: Tony Clewett, Regan Grafton, James Mok

Industry: Public interest & Non-profit Media: Cyber Market: New Zealand

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Troy Davis - I am alive Brand: Alive - Coalition to Abolish the Death Penalty Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Markus Maczey, Cosimo Möller, Henning Patzner Creative Director: Bernd Nagenrauft Copywriter: Petra Nachtigall, Simon Raab Art Director: Tim Kremer, Jerome Pflüger, Kathrin Wetzel

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Telekinize the Rainbow Brand: Skittles Agency: BBDO, Sydney Industry: Confectionery & Snacks Media: Cyber Market: Australia

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Watch the video Executive Creative Director: Paul Nagy Creative Director: James Theophane Copywriter: Ben Clare Art Director: Luke Hawkins

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THE TRAIN SWITCH Brand: Swebus Agency: Åkestam Holst, Stockholm Industry: Transport & Tourism Media: Cyber Market: Sweden

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Creative Director: Andreas Ullenius Copywriter: Adam Reuterskiold Art Director: Fredrik Josefsson

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DIGITAL LULLABY Brand: Cafca Agency: SIX, Tokyo Industry: Confectionery & Snacks Media: Cyber Market: Japan

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Watch the video Executive Creative Director: Kazuhiro Suda Creative Director: Takayuki Hino Copywriter: Ayumi Kaige, Ai Sakuragi Art Director: Hiromi Yoshida Photography: Masahiro Suzuki Director: Mai Tominaga

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THE MOST POWERFUL ARM EVER INVENTED Brand: Duchenne Muscular Dystrophy Charity Agency: Red, Sydney Industry: Public interest & Non-profit Media: Cyber Market: Australia

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Executive Creative Director: Steve Coll Creative Director: Tim Buesing Copywriter: Simon Fowler Art Director: Nicole Hetherington, Gabriel Tamborini Director: Alyssa McClelland

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SMALL WORLD MACHINES Brand: Coca-Cola Agency: Leo Burnett, Sydney Industry: Non-alcoholic drinks Media: Cyber Market: Australia

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Watch the video Chief Creative Officer: Andy Dilallo, Mark Tutssel Creative Director: Vince Lagana, Dave Loew, Grant McAloon, Jon Wyville Copywriter: Rodriguez, Justin Carew, Andy Dilallo Art Director: Justin Carew, Andy Dilallo, Iggy Rodriguez Director: Patrick Fileti

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BUILT Brand: ebay Agency: Venables Bell & Partners, San Francisco Industry: Internet sites & Services Media: Cyber Market: United States

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Executive Creative Director: Will McGinness, Paul Venables Creative Director: Lee Einhorn Copywriter: Brad Phifer Art Director: Brad Kayal

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Cannes Lions 2013 Awarded Campaigns Vol. 4