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Grand Prix


The Invisible Drive Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Direct Market Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Creative Director: Jonas Keller, Michael Ohanian, Martin Strutz Copywriter: Michael Ohanian Art Director: Jonas Keller, Andreas Wagner Director: Daniel Schmidt

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#COKEHANDS Brand: Coca-Cola Agency: Ogilvy, shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

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Gold


LEGO BUILDERS OF SOUND Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Ambient & Interactive Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer, Alexander Rehm Copywriter: Nicolas Becker, Lorenz Langgartner Art Director: Andreas Balog, Marijo Sanje

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THE BOOK THAT CAN'T WAIT Brand: Eterna Cadencia Agency: DraftFCB, Buenos Aires Industry: Media & Publishing Media: Promotion & Event Market: Argentina

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Executive Creative Director: Javier Campopiano Creative Director: Lulo Calió Copywriter: Lucas Bongioanni Art Director: Javier Agena Agoya Director: Alejo Y Santi

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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

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SORRY ABOUT THE TWIGS, FOLKS Brand: Monteith's Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Promotion & Event Market: New Zealand

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Copywriter: Simon Vicars Art Director: James Tucker Photography: Steven Boniface, Simon Harper

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#COKEHANDS Brand: Coca-Cola Agency: Ogilvy, shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

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SMARTPHONE Brand: KitKat Agency: JWT, Mexico City Industry: Confectionery & Snacks Media: Outdoor Market: Mexico

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Chief Creative Officer: Manuel Techera Executive Creative Director: Enrique Codesido, Daniel Granatta Copywriter: Kevin Valladolid Art Director: Ricardo Carrera Photography: Estilo 3D

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MEETING Brand: KitKat Agency: JWT, Mexico City Industry: Confectionery & Snacks Media: Outdoor Market: Mexico

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Chief Creative Officer: Manuel Techera Executive Creative Director: Enrique Codesido, Daniel Granatta Copywriter: Kevin Valladolid Art Director: Ricardo Carrera Photography: Estilo 3D

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BASKETBALL Brand: JVC Agency: DraftFCB, São Paulo Industry: Electronics & Audio-Visual Media: Outdoor Published: Mar., 2012 Market: Brazil

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Chief Creative Officer: Javier Campopiano Executive Creative Director: Benjamin Yung Jr., Cássio Zanatta Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Adriano Alarcon Art Director: Adriano Alarcon Photography: Zarella Neto

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Choose Later – Up to 130 consecutive shots.


PLAYGROUND Brand: JVC Agency: DraftFCB, São Paulo Industry: Electronics & Audio-Visual Media: Outdoor Published: Mar., 2012 Market: Brazil

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Chief Creative Officer: Javier Campopiano Executive Creative Director: Benjamin Yung Jr., Cássio Zanatta Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Adriano Alarcon Art Director: Adriano Alarcon Photography: Zarella Neto

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SKATE Brand: JVC Agency: DraftFCB, São Paulo Industry: Electronics & Audio-Visual Media: Outdoor Published: Mar., 2012 Market: Brazil

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Chief Creative Officer: Javier Campopiano Executive Creative Director: Benjamin Yung Jr., Cássio Zanatta Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Adriano Alarcon Art Director: Adriano Alarcon Photography: Zarella Neto

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BIKE Brand: Mercedes-Benz Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Chief Creative Officer: Jan Harbeck, David Mously, Wolfgang Schneider Copywriter: David Missing Art Director: Daniel Haschtmann Photography: Jan van Endert

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CHILD Brand: Mercedes-Benz Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Chief Creative Officer: Jan Harbeck, David Mously, Wolfgang Schneider Copywriter: David Missing Art Director: Daniel Haschtmann Photography: Jan van Endert

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DEER Brand: Mercedes-Benz Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Chief Creative Officer: Jan Harbeck, David Mously, Wolfgang Schneider Copywriter: David Missing Art Director: Daniel Haschtmann Photography: Jan van Endert

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CITYSCAPE Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

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TERRAIN Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

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ROAD MAP Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

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AUS TO USA Brand: Virgin Agency: BBDO, Sydney, NSW Industry: Transport & Tourism Media: Outdoor Market: Australia

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Executive Creative Director: Paul Nagy Creative Director: Luke Chess Copywriter: Ryan Albuino, Josh Braithwaite Art Director: Andrew Chu, Michael Dole, Sarah Parris, Sebastian Vizor Photography: Nick May

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ROLLING STONES Brand: The Sunday Times Agency: CHI & Partners, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Richard Brim

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DRAGONS DEN Brand: The Sunday Times Agency: CHI & Partners, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Richard Brim

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SPORT Brand: The Sunday Times Agency: CHI & Partners, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Richard Brim

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FRANKLIN GANDHI Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Watch the video Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Akshay Kapnadak

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LINCOLN FAHD

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Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Akshay Kapnadak

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QUEEN MAO

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Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Akshay Kapnadak

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KITCHEN CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

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70% of abused children turn into abusive adults. Donate at savethechildren.mx


LIVINGROOM CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

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70% of abused children turn into abusive adults. Donate at savethechildren.mx


BEDROOM CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

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70% of abused children turn into abusive adults. Donate at savethechildren.mx


CHOCOLATE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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ICE CREAM Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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KETCHUP Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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ORANGE JUICE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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CIVILIZATION-ROME

Brand: Maxam Agency: JWT, shanghai Industry: House, Garden & Pets Media: Outdoor Market: China Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Hattie Cheng Copywriter: Chanfron Zhao Art Director: Danny Li, Haoxi Lv Photography: illusion Co.ltd., Kingkong Bangkok, Surachai Puthikulangkura

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CIVILIZATION-EGYPT Brand: Maxam Agency: JWT, shanghai Industry: House, Garden & Pets Media: Outdoor Market: China

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Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Hattie Cheng Copywriter: Chanfron Zhao Art Director: Danny Li, Haoxi Lv Photography: illusion Co.ltd., Kingkong Bangkok, Surachai Puthikulangkura

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ROYAL FAMILY Brand: The Sunday Times Agency: CHI & Partners, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Richard Brim

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DONALD TRUMP Brand: Forbes Agency: Ogilvy, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan

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RICHARD BRANSON Brand: Forbes Agency: Ogilvy, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan

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TIGER WOODS Brand: Forbes Agency: Ogilvy, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan

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MARK ZUCKERBERG Brand: Forbes Agency: Ogilvy, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Eduardo Marques Copywriter: Marcelo Padoca Art Director: Arthur d'Araujo, Fernando Reis Photography: Big Studios, Alê Catan

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OMAR Brand: Amnesty International Agency: Lowe, Montevideo Industry: Public interest & Non-profit Media: Outdoor Market: Uruguay

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Chief Creative Officer: Gabriel Román Executive Creative Director: Fernando de Clemente, Jorge González, Sebastián Mir Creative Director: Gonzalo López Baliñas, Diego Román Copywriter: Mateo Vidal Art Director: Agustín Acosta, Alvaro Diaz, Luis Meyer Photography: Gustavo Germano

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ROBERTO Brand: Amnesty International Agency: Lowe, Montevideo Industry: Public interest & Non-profit Media: Outdoor Market: Uruguay

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Chief Creative Officer: Gabriel Román Executive Creative Director: Fernando de Clemente, Jorge González, Sebastián Mir Creative Director: Gonzalo López Baliñas, Diego Román Copywriter: Mateo Vidal Art Director: Agustín Acosta, Alvaro Diaz, Luis Meyer Photography: Gustavo Germano

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EDUARDO Brand: Amnesty International Agency: Lowe, Montevideo Industry: Public interest & Non-profit Media: Outdoor Market: Uruguay

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Chief Creative Officer: Gabriel Román Executive Creative Director: Fernando de Clemente, Jorge González, Sebastián Mir Creative Director: Gonzalo López Baliñas, Diego Román Copywriter: Mateo Vidal Art Director: Agustín Acosta, Alvaro Diaz, Luis Meyer Photography: Gustavo Germano

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CLAUDIO Brand: Amnesty International Agency: Lowe, Montevideo Industry: Public interest & Non-profit Media: Outdoor Market: Uruguay

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Chief Creative Officer: Gabriel Román Executive Creative Director: Fernando de Clemente, Jorge González, Sebastián Mir Creative Director: Gonzalo López Baliñas, Diego Román Copywriter: Mateo Vidal Art Director: Agustín Acosta, Alvaro Diaz, Luis Meyer Photography: Gustavo Germano

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NORTE PHOTOBLOCKER Brand: Norte Beer Agency: Saatchi & Saatchi, Buenos Aires Industry: Alcoholic drinks Media: Outdoor Market: Argentina

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Watch the video Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca Director: Matías Moltrasio

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REAL FRUIT BOXES Brand: Camp Nectar Agency: Age Isobar, São Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

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Watch the video Creative Director: Carlos Domingos Copywriter: Charles Faria, Daguito Rodrigues Art Director: Fuku, Henrique Mattos, Cristiano Rodrigues

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SHARE A COKE Brand: Coca-Cola Agency: Ogilvy, Sydney, NSW Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: Chris Ford Creative Director: Boris Garelja, Brian Merrifield Copywriter: Omid Amidi, Alex Stainton Art Director: Luke Acret, Liam Hilliar, Liam Hillier, Jakub Szymanski

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BIKERS

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Brand: Carlsberg Agency: Duval Guillaume, Brussels Industry: Alcoholic drinks Media: Promotion & Event Market: Belarus Language: English

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Executive Creative Director: Katrien Bottez, Geoffrey Hantson Creative Director: Katrien Bottez, Geoffrey Hantson, Koenraad Lefever Copywriter: Dries de Wilde Art Director: Dries de Wilde, Koenraad Lefever Director: Cecilia Verheyden

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Silver


Wound Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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Injection Brand: PlayStation Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Guillermo Gines, Vicente Rodríguez, Juan Sánchez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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Clown Mask Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Daylight Robbery Starts 15th June


Balaclava Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Daylight Robbery Starts 15th June


Stocking Brand: Harvey Nichols Agency: DDB, London (England) Industry: Retail & Distribution Media: Print Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Grant Parker Copywriter: Will Lowe Art Director: Victor Monclus Photography: Frederike Helwig

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Daylight Robbery Starts 15th June


The Smurfs Brand: Lego Agency: Jung von Matt, Hamburg Industry: Toys & Games Media: Print Market: Germany

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Chief Creative Officer: Deneke von Weltzien Executive Creative Director: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Copywriter: Corinna Ernst, Johannes Milhoffer Art Director: Reza Ramezani Photography: Faruk Heplevent

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Imagine


Asterix and Obelix Brand: Lego Agency: Jung von Matt, Hamburg Industry: Toys & Games Media: Print Market: Germany

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Chief Creative Officer: Deneke von Weltzien Executive Creative Director: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Copywriter: Corinna Ernst, Johannes Milhoffer Art Director: Reza Ramezani Photography: Faruk Heplevent

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Imagine


Lucky Luke and the Daltons Brand: Lego Agency: Jung von Matt, Hamburg Industry: Toys & Games Media: Print Market: Germany

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Chief Creative Officer: Deneke von Weltzien Executive Creative Director: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Copywriter: Corinna Ernst, Johannes Milhoffer Art Director: Reza Ramezani Photography: Faruk Heplevent

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Imagine


TICK TRICK AND TRACK Brand: Lego Agency: Jung von Matt, Hamburg Industry: Toys & Games Media: Print Market: Germany

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Chief Creative Officer: Deneke von Weltzien Executive Creative Director: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Copywriter: Corinna Ernst, Johannes Milhoffer Art Director: Reza Ramezani Photography: Faruk Heplevent

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Imagine


Ernie and Bert Brand: Lego Agency: Jung von Matt, Hamburg Industry: Toys & Games Media: Print Market: Germany

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Chief Creative Officer: Deneke von Weltzien Executive Creative Director: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Copywriter: Corinna Ernst, Johannes Milhoffer Art Director: Reza Ramezani Photography: Faruk Heplevent

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Imagine


Key to Viano

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Brand: Mercedes-Benz Agency: Lukas Lindemann Rosinksi, Hamburg Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Chief Creative Officer: Arno Lindemann, Bernhard Lukas Creative Director: Thomas Heyen, Markus Kremer, Arno Lindemann, Bernhard Lukas Copywriter: Teja Fischer, Tobias Schroeder Art Director: Moritz Frehse

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THE SHOE Brand: Spotless Agency: Herezie, Paris

Executive Creative Director: Andrea Stillacci Creative Director: Andrea Stillacci

Industry: House, Garden & Pets Media: Print Market: France

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THE HAND Brand: Spotless Agency: Herezie, Paris

Executive Creative Director: Andrea Stillacci Creative Director: Andrea Stillacci

Industry: House, Garden & Pets Media: Print Market: France

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THE FLYSWATTER Brand: Spotless Agency: Herezie, Paris

Executive Creative Director: Andrea Stillacci Creative Director: Andrea Stillacci

Industry: House, Garden & Pets Media: Print Market: France

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SUNNY SALE Brand: Emart Agency: Cheil, Seoul Industry: Retail & Distribution Media: Cyber Market: South Korea

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Watch the video Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hongtack Kim Creative Director: Seho Kwon Copywriter: Kiseok Kim, Byoungha Lee Art Director: Hyunmyoung Kim, Harim Lee, Jungki Seo

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SPRITE SHOWER Brand: Sprite Agency: Ogilvy, São Paulo Industry: Non-alcoholic drinks Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Danilo Janjácomo Art Director: Fernando Saú Director: Gualter Pupo

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CIVILIZATION-ROME

Brand: Maxam Agency: JWT, shanghai Industry: House, Garden & Pets Media: Outdoor Market: China Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Hattie Cheng Copywriter: Chanfron Zhao Art Director: Danny Li, Haoxi Lv Photography: illusion Co.ltd., Kingkong Bangkok, Surachai Puthikulangkura

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CIVILIZATION-EGYPT Brand: Maxam Agency: JWT, shanghai Industry: House, Garden & Pets Media: Outdoor Market: China

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Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Hattie Cheng Copywriter: Chanfron Zhao Art Director: Danny Li, Haoxi Lv Photography: illusion Co.ltd., Kingkong Bangkok, Surachai Puthikulangkura

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CHINA/USA Brand: Revista Mercado Agency: JWT, Buenos Aires Industry: Media & Publishing Media: Print Market: Argentina

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Chief Creative Officer: Pablo Alvarez Travieso, Gonzalo Vecino Executive Creative Director: Pablo Alvarez Travieso, Gonzalo Vecino Creative Director: Aariel Abadi Copywriter: Juan Mesz Art Director: Fernando Zagales

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INDIA/CHINA Brand: Revista Mercado Agency: JWT, Buenos Aires Industry: Media & Publishing Media: Print Market: Argentina

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Chief Creative Officer: Pablo Alvarez Travieso, Gonzalo Vecino Executive Creative Director: Pablo Alvarez Travieso, Gonzalo Vecino Creative Director: Aariel Abadi Copywriter: Juan Mesz Art Director: Fernando Zagales

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BRAZIL/GREAT BRITAIN Brand: Revista Mercado Agency: JWT, Buenos Aires Industry: Media & Publishing Media: Print Market: Argentina

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Chief Creative Officer: Pablo Alvarez Travieso, Gonzalo Vecino Executive Creative Director: Pablo Alvarez Travieso, Gonzalo Vecino Creative Director: Aariel Abadi Copywriter: Juan Mesz Art Director: Fernando Zagales

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FAIRY TALES Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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TRAVEL Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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SPEED TOUCH Brand: Tele2 Agency: Forsman & Bodenfors, Göteborg

Copywriter: Martin Ringqvist Art Director: Ted Mellström

Industry: Professional & Public services Media: Outdoor Market: Sweden

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PIZZA LOVER Brand: Tele2 Agency: Forsman & Bodenfors, Göteborg

Copywriter: Martin Ringqvist Art Director: Ted Mellström

Industry: Professional & Public services Media: Outdoor Market: Sweden

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CUPCAKE Brand: Tele2 Agency: Forsman & Bodenfors, Göteborg

Copywriter: Martin Ringqvist Art Director: Ted Mellström

Industry: Professional & Public services Media: Outdoor Market: Sweden

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ANDERSSON FAMILY Brand: Tele2 Agency: Forsman & Bodenfors, Göteborg

Copywriter: Martin Ringqvist Art Director: Ted Mellström

Industry: Professional & Public services Media: Outdoor Market: Sweden

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RED HOUSE Brand: Tele2 Agency: Forsman & Bodenfors, Göteborg

Copywriter: Martin Ringqvist Art Director: Ted Mellström

Industry: Professional & Public services Media: Outdoor Market: Sweden

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ARCHITECTURE

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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GARDENING Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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HOBBIES Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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SCIENCE FICTION Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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TROJAN SHIRT

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Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Outdoor Market: Germany

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Executive Creative Director: Ralf Heuel Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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THE CONCERT OF TOYS Brand: Toys 'R' Us Agency: China, Madrid Industry: Toys & Games Media: Outdoor Market: Spain

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Watch the video Executive Creative Director: Rafa Antón Creative Director: Rafa Antón, Miguel Angel Duo

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RUN WITH RYAN

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Brand: asics Agency: Vitro, San Diego, CA Industry: Apparel, Clothing & Footwear Media: Ambient & Interactive Market: United States

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Chief Creative Officer: John Vitro Executive Creative Director: John Vitro Creative Director: KT Thayer, John Vitro Copywriter: Schuyler Vanden Bergh Art Director: Kevin Lukens

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EGG Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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PYRAMID Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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GOLD COIN Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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PILL Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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RECORD Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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ORANGE Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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PIE CHART Brand: The Guardian Agency: BBH, London (England) Industry: Media & Publishing Media: Outdoor Market: United Kingdom

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Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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LIONS Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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BUFFALO Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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BUSHBABY Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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4/3MM Brand: Soöruz Agency: Publicis, Paris Industry: Apparel, Clothing & Footwear Media: Outdoor Market: France

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Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Frederic Royer Copywriter: Roland Martin Art Director: Charles Morand Photography: César AncelleHansen, Jacques Demarcillac

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5/4/3MM Brand: Soöruz Agency: Publicis, Paris Industry: Apparel, Clothing & Footwear Media: Outdoor Market: France

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Chief Creative Officer: Olivier Altmann Executive Creative Director: Olivier Altmann Creative Director: Frederic Royer Copywriter: Roland Martin Art Director: Charles Morand Photography: César AncelleHansen, Jacques Demarcillac

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ROBBERY Brand: Freddo Agency: Y&R, Buenos Aires Industry: Confectionery & Snacks Media: Outdoor Market: Argentina

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Executive Creative Director: Martín Mercado Creative Director: Martín Goldberg, Darío Rial, Diego Tuya Copywriter: Juan Ignacio Galardi Art Director: Gonzalo Fernández Photography: Buena Vista Fotografia

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MARRIAGE Brand: Paper Mate Agency: DraftFCB, São Paulo Industry: Office equipment Media: Outdoor Market: Brazil

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Executive Creative Director: Benjamin Yung Jr, Cássio Zanatta Creative Director: Benjamin Yung Jr, Cássio Zanatta Copywriter: Rainor Marinho, Ana Mattioni Art Director: Palloma Quintale, Diego Rosendo Photography: Paulo Barros

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OFFICE Brand: Paper Mate Agency: DraftFCB, São Paulo Industry: Office equipment Media: Outdoor Market: Brazil

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Executive Creative Director: Benjamin Yung Jr, Cássio Zanatta Creative Director: Benjamin Yung Jr, Cássio Zanatta Copywriter: Rainor Marinho, Ana Mattioni Art Director: Palloma Quintale, Diego Rosendo Photography: Paulo Barros

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COURT Brand: Paper Mate Agency: DraftFCB, São Paulo Industry: Office equipment Media: Outdoor Market: Brazil

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Executive Creative Director: Benjamin Yung Jr, Cássio Zanatta Creative Director: Benjamin Yung Jr, Cássio Zanatta Copywriter: Rainor Marinho, Ana Mattioni Art Director: Palloma Quintale, Diego Rosendo Photography: Paulo Barros

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WEIGHT LIFTER Brand: Reckitt Benckiser Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Outdoor Market: Spain

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Creative Director: Mariano Duhalde, Ekhi Mendibil, Haitz Mendibil Copywriter: Fernando Rodriguez Art Director: Jacobo Concejo

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BIRTH Brand: Reckitt Benckiser Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Outdoor Market: Spain

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Creative Director: Mariano Duhalde, Ekhi Mendibil, Haitz Mendibil Copywriter: Fernando Rodriguez Art Director: Jacobo Concejo

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PARACHUTE

Brand: Reckitt Benckiser Agency: Euro RSCG, Madrid Industry: Pharmaceutical Media: Outdoor Market: Spain Creative Director: Mariano Duhalde, Ekhi Mendibil, Haitz Mendibil Copywriter: Fernando Rodriguez Art Director: Jacobo Concejo

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THE WORST BREATH IN THE WORLD Brand: Tic Tac Agency: Ogilvy, Paris Industry: Beauty & Health Media: Promotion & Event Market: France

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Chief Creative Officer: Chris Garbutt Executive Creative Director: Chris Garbutt Creative Director: Florian Bodet, Baptiste Clinet, Nicolas Lautier, Frédéric Levron Copywriter: Charles-Henry Joyaut Art Director: Salomé Jestin Director: François Néméta

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3D LIVE THEATRE

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Brand: JVC Agency: DraftFCB, Buenos Aires Industry: Electronics & Audio-Visual Media: Promotion & Event Market: Argentina

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Executive Creative Director: Javier Campopiano Creative Director: Tony Waissmann Copywriter: Verónica Perera Art Director: Facundo Ardila Director: Mariano Manzur

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TOYOTA IQ STREETVIEW Brand: Toyota Agency: Happiness, Brussels Industry: Automotive & Services Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Peter Ampe, Karen Corrigan Creative Director: Peter Ampe, Joris Joosten, Isabel Peeters Copywriter: Patrick Glorieux Art Director: Naim Baddich, Cecilia Azcarate Isturiz Photography: Bob Jeusette

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RECIPE RECEIPT Brand: Hellmann's Agency: Ogilvy, São Paulo Industry: Food Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho, Eduardo Marques Copywriter: Claudio Lima, Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto Director: Georgia Guerra Peixe, Giuliano Saade

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TANG SHAKER Brand: Tang Agency: Ogilvy, Buenos Aires Industry: Non-alcoholic drinks Media: Promotion & Event Market: Argentina

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Watch the video Executive Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Javier Mentasti Art Director: Maximiliano Maddalena

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EGG Brand: Carulla Cooking School Agency: Ogilvy, Bogotá Industry: Education Media: Outdoor Market: Colombia

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Chief Creative Officer: Jhon Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Diego Ortiz Copywriter: Juan Cardenas, Julian Gutierrez, Daniel Rincon Art Director: Felipe Cubillos

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TOAST Brand: Carulla Cooking School Agency: Ogilvy, Bogotá Industry: Education Media: Outdoor Market: Colombia

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Chief Creative Officer: Jhon Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Diego Ortiz Copywriter: Juan Cardenas, Julian Gutierrez, Daniel Rincon Art Director: Felipe Cubillos

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SCARF

Brand: Guinness Agency: BBDO, London (England) Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Paul Zak

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RAZOR

Brand: Guinness Agency: BBDO, London (England) Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Paul Zak

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AFTERSHAVE

Brand: Guinness Agency: BBDO, London (England) Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom Executive Creative Director: Paul Brazier Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Paul Zak

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FASHION LIKE

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Brand: C&A Agency: DDB, São Paulo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Brazil

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Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Cristian Mazzeo, Ricardo Tronquini Copywriter: Helio Marques, Flavio Reghini Art Director: Marcelo Bruzzesi, Caio Cardoso, Rodrigo Ghiorzi Photography: Sérgio Prado

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BIG BANG! Brand: Lego Agency: Ogilvy, San Jos Industry: Toys & Games Media: Outdoor Market: Costa Rica

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Chief Creative Officer: Nicolás Schumacher Creative Director: Santiago Cardone, Gerardo Valerio, Ronny Villalobos Copywriter: Wooki Colectivo, Nicolás Schumacher Art Director: Juan Carlos Ramos, Gerardo Valerio

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OIL ON CANVAS

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Brand: Greenpeace Agency: Publicis, Auckland Industry: Public interest & Non-profit Media: Outdoor Market: New Zealand

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Executive Creative Director: Mike Barnwell, Lachlan McPherson Creative Director: Mike Barnwell, Lachlan McPherson Copywriter: Mike Barnwell, Guy Denniston, Lachlan McPherson Art Director: Mike Barnwell, Guy Denniston, Lachlan McPherson Director: James Soloman

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GREEN

Brand: Pattex Agency: DDB, Istanbul Industry: House, Garden & Pets Media: Outdoor Market: Turkey Executive Creative Director: Karpat Polat Copywriter: Karpat Polat Art Director: Lucas Zaiden

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RED

Brand: Pattex Agency: DDB, Istanbul Industry: House, Garden & Pets Media: Outdoor Market: Turkey Executive Creative Director: Karpat Polat Copywriter: Karpat Polat Art Director: Lucas Zaiden

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BLUE

Brand: Pattex Agency: DDB, Istanbul Industry: House, Garden & Pets Media: Outdoor Market: Turkey Executive Creative Director: Karpat Polat Copywriter: Karpat Polat Art Director: Lucas Zaiden

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MOMMY'S BOYS Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Print Market: South Africa

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Executive Creative Director: Matthew Brink, Adam Livesey Creative Director: Mike Groenewald Copywriter: Raphael Basckin Art Director: Shelley Smoler Photography: Clive Stewart

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MOBILE MEDIC Brand: Australian Defence Force Agency: Y&R, Melbourne, VIC Industry: Professional & Public services Media: Outdoor Market: Australia

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Executive Creative Director: Ben Coulson Creative Director: Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey

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Bronze


Fireworks New Axe Anarchy for him + for her Unleash the chaos

Brand: Axe/Lynx Agency: BBH, London (England) Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

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Mountain Meet interesting places

Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar

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Orang Meet interesting places

Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar

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River Meet interesting places

Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: United Arab Emirates Language: English Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar

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Snatcher Brand: It Comm Persada Agency: Hakuhodo, Jakarta Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Indonesia

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Chief Creative Officer: Hoh Woon Siew Executive Creative Director: Ray Goh, Woon Siew Hoh Creative Director: Bee Lee Copywriter: Lucy Novita, Edi Nurcahyo, Irvine Prisilia Art Director: Adam Pamungkas, Apiwat Pattalarungkhan, Agristo Satrio Photography: Clarissa Peddy Photography, Rawin Meesawan

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Captures everything


Thief Brand: It Comm Persada Agency: Hakuhodo, Jakarta Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Indonesia

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Chief Creative Officer: Hoh Woon Siew Executive Creative Director: Ray Goh, Woon Siew Hoh Creative Director: Bee Lee Copywriter: Lucy Novita, Edi Nurcahyo, Irvine Prisilia Art Director: Adam Pamungkas, Apiwat Pattalarungkhan, Agristo Satrio Photography: Clarissa Peddy Photography, Rawin Meesawan

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Captures everything


Robber Brand: It Comm Persada Agency: Hakuhodo, Jakarta Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Indonesia

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Chief Creative Officer: Hoh Woon Siew Executive Creative Director: Ray Goh, Woon Siew Hoh Creative Director: Bee Lee Copywriter: Lucy Novita, Edi Nurcahyo, Irvine Prisilia Art Director: Adam Pamungkas, Apiwat Pattalarungkhan, Agristo Satrio Photography: Clarissa Peddy Photography, Rawin Meesawan

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Captures everything


Clown Just one non-original part changes the whole story.

Brand: Fiat Agency: Leo Burnett, São Paulo Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Brazil Chief Creative Officer: Marcelo Reis Executive Creative Director: Guilherme Jahara Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Joáo Caetano Brasil, Filipi Longuini Art Director: Bruno Mukai, Alexandre Pagano, Raphael Taira Photography: Rodrigo Ribeiro

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Nurse Just one non-original part changes the whole story.

Brand: Fiat Agency: Leo Burnett, São Paulo Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Brazil Chief Creative Officer: Marcelo Reis Executive Creative Director: Guilherme Jahara Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Joáo Caetano Brasil, Filipi Longuini Art Director: Bruno Mukai, Alexandre Pagano, Raphael Taira Photography: Rodrigo Ribeiro

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Butler Just one non-original part changes the whole story.

Brand: Fiat Agency: Leo Burnett, São Paulo Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Brazil Chief Creative Officer: Marcelo Reis Executive Creative Director: Guilherme Jahara Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Joáo Caetano Brasil, Filipi Longuini Art Director: Bruno Mukai, Alexandre Pagano, Raphael Taira Photography: Rodrigo Ribeiro

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Snow white and Sherlock Holmes Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogotá Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

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Harry Potter and Troy Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogotá Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

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Llttle red riding hood and Moby Dick Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogotá Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

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Borgia / Discover what you should not have Brand: Canal+ Agency: Cake, Paris Industry: Culture, Recreation & Sport Media: Promotion & Event Published: Aug., 2011 Market: France Language: English

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Creative Director: Alban Penicaut Copywriter: Constantin de La Borde Art Director: Vincent Boursaud Photography: Mikael Vojinovic

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Watch the video Borgia, do not have faith in them


Bear Brand: Goodyear Agency: Y&R, São Paulo Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Brazil Language: Portuguese

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Chief Creative Officer: Rui Branquinho Creative Director: Rui Branquinho, Flavio Casarotti, Felipe Gall, Alexandre Vilela Copywriter: Igor Cabó Art Director: José Neto Photography: Platinum FMD

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GOODYEAR MORE DRIVEN


LOOK TWICE - WHITE SHIRT MAN Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Print Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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Look to the side without looking to the side. Blind spot assist from Mercedes-Benz.


LOOK TWICE - BLUE SHIRT MAN Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Print Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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Look to the side without looking to the side. Blind spot assist from Mercedes-Benz.


Operation Rivers of Light Brand: Ministry of Defense - PAHD Agency: Lowe, Bogotá Industry: Public interest & Non-profit Media: Outdoor Market: Colombia

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Watch the video Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Jaime Duque, Santiago Mesa Copywriter: Mario Lagos, Sergio Leon Art Director: Carlos Rodríguez, Carlos Andrés Rodríguez

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Code: NOAH

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Brand: Noah animal protection Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Chief Creative Officer: Armin Jochum Executive Creative Director: Wolf Heumann, Andreas Ottensmeier Creative Director: Wolf Heumann, Armin Jochum, Andreas Ottensmeier Copywriter: Georg Baur, Christian Kutscheid, Torben Otten Art Director: Hendrik Frey, Tilman Gossner, Hans-Peter Sporer Photography: Jasper Engel Director: I am Svensson

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EBALL Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Ambient & Interactive Market: Germany

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Watch the video Creative Director: Jan Harbeck, Ton Hollander, David Mously, Jens Ringena, Wolfgang Schneider Copywriter: Fredric Antonsson, Lukas Liske Art Director: Sebastian Forsman, Daniel Schweinzer, Tomas Tulinius

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Anniversary


Football Brand: Abbott Agency: JWT, Buenos Aires Industry: Pharmaceutical Media: Print Published: Jan., 2012 Market: Argentina Language: English

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Chief Creative Officer: Pablo Alvarez Travieso, Gonzalo Vecino Executive Creative Director: Pablo Alvarez Travieso, Gonzalo Vecino Creative Director: Joaquin Ares Copywriter: Guido Freiberg Art Director: Juan Ignacio Peirano

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Speed up your mind


Princess Brand: Café BonoGrão Agency: Y&R, São Paulo Industry: Non-alcoholic drinks Media: Print Published: Feb., 2012 Market: Brazil Language: Portuguese

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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti Copywriter: Lucas Casão Art Director: Guilherme Rácz

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Keep the distance. Café BonoGrão. Strong Brazilian Coffee.


Lucha Libre Brand: Café BonoGrão Agency: Y&R, São Paulo Industry: Non-alcoholic drinks Media: Print Published: Feb., 2012 Market: Brazil Language: Portuguese

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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti Copywriter: Lucas Casão Art Director: Guilherme Rácz

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Keep the distance. Café BonoGrão. Strong Brazilian Coffee.


Old Man Brand: Café BonoGrão Agency: Y&R, São Paulo Industry: Non-alcoholic drinks Media: Print Published: Feb., 2012 Market: Brazil Language: Portuguese

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Chief Creative Officer: Rui Branquinho Executive Creative Director: Flavio Casarotti Creative Director: Rui Branquinho, Flavio Casarotti Copywriter: Lucas Casão Art Director: Guilherme Rácz

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Keep the distance. Café BonoGrão. Strong Brazilian Coffee.


PETROL STATION Brand: Axe/Lynx Agency: BBH, London (England) Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

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A

Brand: Claro Agency: Ogilvy, São Paulo Industry: Professional & Public services Media: Print Market: Brazil Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Andre Kirkelis, Claudio Lima Copywriter: Hugo Veiga Art Director: Diego Machado

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T

Brand: Claro Agency: Ogilvy, São Paulo Industry: Professional & Public services Media: Print Market: Brazil Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Andre Kirkelis, Claudio Lima Copywriter: Hugo Veiga Art Director: Diego Machado

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I Brand: Claro Agency: Ogilvy, São Paulo Industry: Professional & Public services Media: Print Market: Brazil

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Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Andre Kirkelis, Claudio Lima Copywriter: Hugo Veiga Art Director: Diego Machado

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SHARE A COKE Brand: Coca-Cola Agency: Ogilvy, Sydney, NSW Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: Chris Ford Creative Director: Boris Garelja, Brian Merrifield Copywriter: Omid Amidi, Alex Stainton Art Director: Luke Acret, Liam Hilliar, Liam Hillier, Jakub Szymanski

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FAIRY TALES Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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TRAVEL Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Design & Branding Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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ARCHITECTURE

Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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GARDENING Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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HOBBIES Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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SCIENCE FICTION Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Outdoor Market: Malaysia

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Executive Creative Director: Gigi Lee Copywriter: Azeril Johari, Boone Wong, Andrea Yap Art Director: Foo Guan Foong, Gigi Lee Photography: Wizard Photography

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Contrexperience Brand: Contrex Agency: Marcel, Paris Industry: Non-alcoholic drinks Media: Promotion & Event Published: Aug., 2011 Market: France Language: English

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Watch the video Chief Creative Officer: Anne de Maupéou Executive Creative Director: Anne de Maupéou Creative Director: Anne de Maupéou Copywriter: Martin Rocaboy Art Director: Souen Le Van Director: Xavier Mairesse

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BIG BANG! Brand: Lego Agency: Ogilvy, San Jos Industry: Toys & Games Media: Outdoor Market: Costa Rica

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Chief Creative Officer: Nicolás Schumacher Creative Director: Santiago Cardone, Gerardo Valerio, Ronny Villalobos Copywriter: Wooki Colectivo, Nicolás Schumacher Art Director: Juan Carlos Ramos, Gerardo Valerio

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TRAIN Brand: Westone Agency: DDB, hongkong Industry: Electronics & Audio-Visual Media: Print Market: China

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Executive Creative Director: Jeffry Gamble Creative Director: Paul Chan, Shi Ping Ong, Asawin Phanichwatana Copywriter: Paul Chan, Jeffry Gamble Art Director: Ciff Luk, Asawin Phanichwatana Photography: Surachai Puthikulangkura

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TUNNEL Brand: Westone Agency: DDB, hongkong Industry: Electronics & Audio-Visual Media: Outdoor Market: China

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Executive Creative Director: Jeffry Gamble Creative Director: Paul Chan, Shi Ping Ong, Asawin Phanichwatana Copywriter: Paul Chan, Jeffry Gamble Art Director: Ciff Luk, Asawin Phanichwatana Photography: Surachai Puthikulangkura

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CAFE Brand: Westone Agency: DDB, hongkong Industry: Electronics & Audio-Visual Media: Print Market: China

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Executive Creative Director: Jeffry Gamble Creative Director: Paul Chan, Shi Ping Ong, Asawin Phanichwatana Copywriter: Paul Chan, Jeffry Gamble Art Director: Ciff Luk, Asawin Phanichwatana Photography: Surachai Puthikulangkura

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VASE Brand: Office Depot Agency: TBWA, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand

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Chief Creative Officer: Thirasak Tanapatanakul Executive Creative Director: Prangthip Seelos Art Director: Thirasak Tanapatanakul, Pitha Udomkanjananan Photography: Nok Pipattungkul, Anuchai Secharunputong

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WINE GLASS Brand: Office Depot Agency: TBWA, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand

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Chief Creative Officer: Thirasak Tanapatanakul Executive Creative Director: Prangthip Seelos Art Director: Thirasak Tanapatanakul, Pitha Udomkanjananan Photography: Nok Pipattungkul, Anuchai Secharunputong

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PLATE Brand: Office Depot Agency: TBWA, Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand

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Chief Creative Officer: Thirasak Tanapatanakul Executive Creative Director: Prangthip Seelos Art Director: Thirasak Tanapatanakul, Pitha Udomkanjananan Photography: Nok Pipattungkul, Anuchai Secharunputong

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OZZY OSBOURNE Brand: KISS FM Agency: LUA, São Paulo Industry: Media & Publishing Media: Print Market: Brazil

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Creative Director: Atila Francucci Copywriter: Bruno Godinho Art Director: Rodrigo Cabello

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Ozzy Osbourne where are you?!


FIRED Brand: It Comm Persada Agency: Hakuhodo, Jakarta Industry: Electronics & Audio-Visual Media: Outdoor Published: Feb., 2012 Market: Indonesia

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Chief Creative Officer: Hoh Woon Siew Executive Creative Director: Ray Goh, Woon Siew Hoh Creative Director: Bee Lee Copywriter: Lucy Novita, Edi Nurcahyo, Irvine Prisilia Art Director: Adam Pamungkas, Apiwat Pattalarungkhan, Agristo Satrio Photography: Clarissa Peddy Photography, Rawin Meesawan

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PLAYSTATION

Brand: MAPFRE Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Outdoor Market: Spain Executive Creative Director: Urs Frick, Uschi Henkes, Manolo Moreno Copywriter: Jorge Campaña Art Director: Ana Delgado, Alvaro Moragón Photography: Alfonso Herránz

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SMART CAR Brand: MAPFRE Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Outdoor Market: Spain

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Executive Creative Director: Urs Frick, Uschi Henkes, Manolo Moreno Copywriter: Jorge Campaña Art Director: Ana Delgado, Alvaro Moragón Photography: Alfonso Herránz

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TOY STORY Brand: MAPFRE Agency: M&C Saatchi, Madrid Industry: Financial & Legal services Media: Outdoor Market: Spain

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Executive Creative Director: Urs Frick, Uschi Henkes, Manolo Moreno Copywriter: Jorge Campaña Art Director: Ana Delgado, Alvaro Moragón Photography: Alfonso Herránz

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LOOK TWICE - GREEN JACKET MAN Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Outdoor Market: Germany

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Executive Creative Director: Jan Rexhausen, Doerte Spengler-Ahrens Creative Director: Felix Fenz Copywriter: Andreas Hilbig, David Wegener Art Director: Michael Hess, Alexander Norvilas Photography: Klaus Merz

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LEAFLET Brand: Loctite Agency: DDB, Berlin Industry: Office equipment Media: Outdoor Market: Germany

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Chief Creative Officer: Eric Schoeffler Executive Creative Director: Ali Ali Creative Director: Maged Nassar Copywriter: Ali Ali, Maged Nassar Art Director: Ali Ali, Maged Nassar

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HEDGEHOG AND FISH Brand: Volkswagen Agency: DDB, Berlin

Chief Creative Officer: Eric Schoeffler Creative Director: Ali Ali, Maged Nassar

Industry: Automotive & Services Media: Outdoor Market: Germany

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FUNKY DUDDIES CHAIRMAN

Brand: M&M's Agency: BBDO, beijing Industry: Confectionery & Snacks Media: Outdoor Market: China Chief Creative Officer: Leong Wai Foong Executive Creative Director: Ng Tian It Creative Director: Xiao Kun, Kelvin Leong, Oscar Liang Copywriter: Kevin Le, Oscar Liang, Edward Ong Art Director: Louis Ang, Xiao Kun, Kelvin Leong, Heng Yee Sin Photography: Quan Jing Stock Picture, Kenny Chai, Zhao Hao, Zhang Lu

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FUNKY DUDDIES FOUNDER

Brand: M&M's Agency: BBDO, beijing Industry: Confectionery & Snacks Media: Outdoor Market: China Chief Creative Officer: Leong Wai Foong Executive Creative Director: Ng Tian It Creative Director: Xiao Kun, Kelvin Leong, Oscar Liang Copywriter: Kevin Le, Oscar Liang, Edward Ong Art Director: Louis Ang, Xiao Kun, Kelvin Leong, Heng Yee Sin Photography: Quan Jing Stock Picture, Kenny Chai, Zhao Hao, Zhang Lu

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FUNKY DUDDIES PRINCIPAL

Brand: M&M's Agency: BBDO, beijing Industry: Confectionery & Snacks Media: Outdoor Market: China Chief Creative Officer: Leong Wai Foong Executive Creative Director: Ng Tian It Creative Director: Xiao Kun, Kelvin Leong, Oscar Liang Copywriter: Kevin Le, Oscar Liang, Edward Ong Art Director: Louis Ang, Xiao Kun, Kelvin Leong, Heng Yee Sin Photography: Quan Jing Stock Picture, Kenny Chai, Zhao Hao, Zhang Lu

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MARC Brand: Australian Football League Agency: Y&R, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Outdoor Market: Australia

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Executive Creative Director: Ben Coulson Copywriter: Evan Roberts Art Director: Chris Northam

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SCOTT Brand: Australian Football League Agency: Y&R, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Outdoor Market: Australia

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Executive Creative Director: Ben Coulson Copywriter: Evan Roberts Art Director: Chris Northam

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JIMMY Brand: Australian Football League Agency: Y&R, Melbourne, VIC Industry: Culture, Recreation & Sport Media: Outdoor Market: Australia

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Executive Creative Director: Ben Coulson Copywriter: Evan Roberts Art Director: Chris Northam

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COMMANDER 1

Brand: Santher Agency: Talent, São Paulo Industry: Beauty & Health Media: Outdoor Market: Brazil Executive Creative Director: Joáo Livi Creative Director: Rodrigo Bombana, Alexandre Nego Lee Copywriter: Gabriel Sotero Art Director: Felipe Lemes

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COMMANDER 2

Brand: Santher Agency: Talent, São Paulo Industry: Beauty & Health Media: Outdoor Market: Brazil Executive Creative Director: Joáo Livi Creative Director: Rodrigo Bombana, Alexandre Nego Lee Copywriter: Gabriel Sotero Art Director: Felipe Lemes

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COMMANDER 3

Brand: Santher Agency: Talent, São Paulo Industry: Beauty & Health Media: Outdoor Market: Brazil Executive Creative Director: Joáo Livi Creative Director: Rodrigo Bombana, Alexandre Nego Lee Copywriter: Gabriel Sotero Art Director: Felipe Lemes

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MOUSE Brand: Go Outside Magazine Agency: Talent, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Executive Creative Director: Joáo Livi Creative Director: Philippe Degen, Felipe Luchi Copywriter: Philippe Degen, Antonio Nogueira Art Director: Felipe Luchi, Rodrigo Tórtima Photography: Gelmi, Mário Coelho

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SMART PHONE Brand: Go Outside Magazine Agency: Talent, São Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil

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Executive Creative Director: Joáo Livi Creative Director: Philippe Degen, Felipe Luchi Copywriter: Philippe Degen, Antonio Nogueira Art Director: Felipe Luchi, Rodrigo Tórtima Photography: Gelmi, Mário Coelho

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DOG

Brand: Raising the Roof Agency: Leo Burnett, Toronto, ON Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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OUTSIDE

Brand: Raising the Roof Agency: Leo Burnett, Toronto, ON Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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HELP

Brand: Raising the Roof Agency: Leo Burnett, Toronto, ON Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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JOB

Brand: Raising the Roof Agency: Leo Burnett, Toronto, ON Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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PARIS

Brand: Expedia Agency: Ogilvy, London (England) Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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MOSCOW Brand: Expedia Agency: Ogilvy, London (England) Industry: Transport & Tourism Media: Outdoor Market: United Kingdom

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Executive Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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LONDON

Brand: Expedia Agency: Ogilvy, London (England) Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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GOAT Brand: Radikal Agency: DDB, Istanbul Industry: Media & Publishing Media: Outdoor Market: Turkey

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Executive Creative Director: Karpat Polat Copywriter: Can Faga Art Director: Hande Guler

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ANIMALS Brand: Radikal Agency: DDB, Istanbul Industry: Media & Publishing Media: Outdoor Market: Turkey

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Executive Creative Director: Karpat Polat Copywriter: Can Faga Art Director: Hande Guler

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A LAS Brand: Radikal Agency: DDB, Istanbul Industry: Media & Publishing Media: Outdoor Market: Turkey

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Executive Creative Director: Karpat Polat Copywriter: Can Faga Art Director: Hande Guler

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WHERE Brand: Radikal Agency: DDB, Istanbul Industry: Media & Publishing Media: Outdoor Market: Turkey

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Executive Creative Director: Karpat Polat Copywriter: Can Faga Art Director: Hande Guler

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ALI Brand: Getty Images Agency: BBDO, São Paulo Industry: Professional & Public services Media: Outdoor Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ricardo Wolff Art Director: Guiga Giacomo, Marcos Kotlhar

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ARCHAEOLOGIST Brand: OMO Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Kirk Gainsford, Dominic Stallard Executive Creative Director: Kirk Gainsford, Dominic Stallard Copywriter: Natalie Rose Art Director: Kirk Gainsford, Dominic Stallard, Karen Vermeulen Photography: Shooting Gallery, Sebastian Siah

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PARKING TICKET Brand: T-Mobile Agency: Saatchi & Saatchi, London (England) Industry: Professional & Public services Media: Outdoor Market: United Kingdom

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Executive Creative Director: Paul Siburn, Kate Stanners Copywriter: Stephen Howell, Piers O'kelly Art Director: Rick Dodds, Liam Scott Director: Jamie Rafn

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EGG Brand: Carulla Cooking School Agency: Ogilvy, Bogotá Industry: Education Media: Outdoor Market: Colombia

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Chief Creative Officer: Jhon Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Diego Ortiz Copywriter: Juan Cardenas, Julian Gutierrez, Daniel Rincon Art Director: Felipe Cubillos

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TOAST Brand: Carulla Cooking School Agency: Ogilvy, Bogotá Industry: Education Media: Outdoor Market: Colombia

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Chief Creative Officer: Jhon Raul Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Andres Astorquiza, Diego Ortiz Copywriter: Juan Cardenas, Julian Gutierrez, Daniel Rincon Art Director: Felipe Cubillos

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COMMITMENT

Brand: PT Box Inovasi Indonesia Agency: JWT, Jakarta Industry: Food Media: Outdoor Market: Indonesia Executive Creative Director: Ivan Hady Wibowo Creative Director: Erwin Santoso Copywriter: Adwityo Prabhasworo, Marsha Savira Art Director: Jonathan Nata, Erwin Santoso, Vito Winarko Photography: Clarissa/Peddy, Peddy Suryadinata

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FEAR

Brand: PT Box Inovasi Indonesia Agency: JWT, Jakarta Industry: Food Media: Outdoor Market: Indonesia Executive Creative Director: Ivan Hady Wibowo Creative Director: Erwin Santoso Copywriter: Adwityo Prabhasworo, Marsha Savira Art Director: Jonathan Nata, Erwin Santoso, Vito Winarko Photography: Clarissa/Peddy, Peddy Suryadinata

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RESPONSIBILITY

Brand: PT Box Inovasi Indonesia Agency: JWT, Jakarta Industry: Food Media: Outdoor Market: Indonesia Executive Creative Director: Ivan Hady Wibowo Creative Director: Erwin Santoso Copywriter: Adwityo Prabhasworo, Marsha Savira Art Director: Jonathan Nata, Erwin Santoso, Vito Winarko Photography: Clarissa/Peddy, Peddy Suryadinata

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MUPI SMART Brand: Smart Agency: BBDO, Madrid Industry: Automotive & Services Media: Outdoor Market: Spain

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Chief Creative Officer: Félix del Valle, Carlos Jorge Copywriter: Paco Castillo, Félix del Valle Art Director: David Albardonedo, Carlos Jorge

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LITERARY POP-UPS Brand: Filigranes Agency: Air, Brussels Industry: Culture, Recreation & Sport Media: Outdoor Market: Belgium

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Creative Director: Marie-Laure Cliquennois, Gregory Ginterdaele Copywriter: Philippe Fass Art Director: Antoinette Ribas

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THE SCREAM Brand: Faber-Castell Agency: Ogilvy, Singapore Industry: Office equipment Media: Outdoor Market: Singapore

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Chief Creative Officer: Steve Back Executive Creative Director: James Procter Creative Director: Troy Lim, Jon Loke Copywriter: Troy Lim, Adeline Siow Art Director: Sihui Heng, Kairong Ku, Jon Loke, David Stevanov Photography: Jimmy Fok

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THE TRIANGLE KNOWS Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Watch the video Executive Creative Director: Rob McLennan Creative Director: Bruce Anderson, Rob Rutherford Copywriter: Sarel Chauke, Rob Rutherford Art Director: Clayton Swartz

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SNOOP DOGG'S ROLLING WORDS Brand: Snoop Dogg Agency: Pereira & O'Dell, San Francisco, CA Industry: Tobacco & Smokers’ Requisites Media: Outdoor Market: United States

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Chief Creative Officer: PJ Pereira Creative Director: Paulo Coelho, Arício Fortes Copywriter: Arício Fortes, PJ Pereira Art Director: Paulo Coelho

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FRY LIGHTS Brand: McDonald's Agency: Leo Burnett, Chicago, IL Industry: Food Media: Outdoor Market: United States

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Watch the video Chief Creative Officer: Susan Credle Executive Creative Director: John Montgomery Creative Director: Susan Credle, Avery Gross, Brian Shembeda Copywriter: Jason Curry, Rene Delgado, Alex Esseveld Art Director: Rene Delgado, Alex Esseveld, Tim Ratchford Director: Kenny Herzog

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LAY'S MACHINE Brand: Lay's Agency: BBDO, Buenos Aires Industry: Confectionery & Snacks Media: Outdoor Market: Argentina

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Watch the video Executive Creative Director: Ramiro Rodriguez Cohen, Rodrigo Grau Creative Director: Nicolás Pimentel Copywriter: Andrés Aguilar, Patricio del Sante, Manrique Alvarado Soto Art Director: Carlos Muller

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THE CHEERING TRUCK Brand: Coca-Cola Agency: Saatchi & Saatchi, Buenos Aires Industry: Non-alcoholic drinks Media: Outdoor Market: Argentina

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Watch the video Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Diego Duprat, Walter Onorato Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca Director: Nico Entel, Nico Golbart

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FROM PERÚ FOR PERU Brand: Prom Peru Agency: Y&R, Lima Industry: Transport & Tourism Media: Outdoor Market: Peru

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Watch the video Executive Creative Director: Flavio Pantigoso Copywriter: Flavio Pantigoso Art Director: Christian Sánchez

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SKATE PINBALL Brand: Mountain Dew Agency: BBDO, Auckland Industry: Non-alcoholic drinks Media: Outdoor Market: New Zealand

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Watch the video Chief Creative Officer: Nick Worthington Creative Director: Dan Wright Copywriter: Will Bingham Art Director: Victoria Daltrey

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SMOKING KID

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Brand: Thai Health Promotion Foundation Agency: Ogilvy, Bangkok Industry: Public interest & Non-profit Media: Outdoor Market: Thailand

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Executive Creative Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Creative Director: Taewit Jariyanukulpan, Prasert Vijitpawan Copywriter: Denchai Kheereerak, Kris Garford Spindler Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Asawin Tejasakulsin Director: Kittithat Tangsirikit

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RUGBEER Brand: Cerveza Salta Agency: Ogilvy, Buenos Aires Industry: Catering industry Media: Outdoor Market: Argentina

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Watch the video Chief Creative Officer: Gastón Bigio Executive Creative Director: Maximiliano Maddalena, Javier Mentasti Creative Director: Diego Bertagni, Martín Garrocho, Ignacio Jardon, Gastón Schaefer Copywriter: Ignacio Jardon Art Director: Diego Bertagni

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DICE OUTDOOR CAMPAIGN Brand: Dice.com Agency: Barkley, Kansas City, MO Industry: Internet sites & Services Media: Outdoor Market: United States

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Watch the video Executive Creative Director: Paul Behnen Copywriter: Brendan Kilcoyne, Tyler Van Winkle Art Director: Chris Shults

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Cannes Lions 2012 Winning Campaigns - Outdoor