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Grand Prix


SMALL BUSINESS GETS AN OFFICIAL DAY Brand: American Express Agency: Crispin Porter + Bogusky, Boulder, CO Industry: Financial & Legal services Media: Direct Market Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly Executive Creative Director: Mark Taylor Creative Director: Dan Ligon, Tom Miller, Allen Richardson Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss Director: Kaylin Goldstein, Andrew Teagle

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Gold


THE SOLAR ANNUAL REPORT 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Matthaeus Frost, Nösel Mathias, Frost Matthäus

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SUNNY SALE Brand: Emart Agency: Cheil, Seoul Industry: Retail & Distribution Media: Cyber Market: South Korea

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Watch the video Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hongtack Kim Creative Director: Seho Kwon Copywriter: Kiseok Kim, Byoungha Lee Art Director: Hyunmyoung Kim, Harim Lee, Jungki Seo

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MOBILE MEDIC

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Brand: Australian Defence Force Agency: Y&R, Melbourne, VIC Industry: Professional & Public services Media: Cyber

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Executive Creative Director: Ben Coulson Creative Director: Mark Addy, Chris Northam Copywriter: Matt Lawson Art Director: Jake Barrow Photography: Hugh Peachey

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THE BEAUTY OF A SECOND Brand: Montblanc Agency: Leo Burnett, Milan Industry: Personal accessories Media: Promotion & Event Market: Italy

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Watch the video Executive Creative Director: Paolo Dematteis, Riccardo Robiglio Creative Director: Paolo Boccardi Copywriter: Markus Johansson, Francesco Simonetti Art Director: Andre Gidoin

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LEGO BUILDERS OF SOUND Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Ambient & Interactive Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer, Alexander Rehm Copywriter: Nicolas Becker, Lorenz Langgartner Art Director: Andreas Balog, Marijo Sanje

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HALF OF HBO FOR FREE Brand: Claro Agency: Ogilvy, Guatemala City Industry: Media & Publishing Media: Direct Market Market: Guatemala

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Watch the video Chief Creative Officer: Ramiro Eduardo Creative Director: Herberth Monterroso Copywriter: Ronald Arriola Director: Rodrigo Calderon, Edgar Ramirez

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The Invisible Drive Brand: Mercedes-Benz Agency: Jung von Matt, Hamburg Industry: Automotive & Services Media: Direct Market Market: Germany

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Watch the video Chief Creative Officer: Fabian Frese, Goetz Ulmer, Thimoteus Wagner Creative Director: Jonas Keller, Michael Ohanian, Martin Strutz Copywriter: Michael Ohanian Art Director: Jonas Keller, Andreas Wagner Director: Daniel Schmidt

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COCA-COLA POLAR BOWL Brand: Coca-Cola Agency: Wieden+Kennedy, Portland, OR Industry: Non-alcoholic drinks Media: Cyber Market: United States

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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman, Iain Tait Creative Director: Hal Curtis, Jeff Gillette Copywriter: Darcie Burell, Heather Ryder Art Director: Josh Boston, Dani Gurlanick, Chris Thurman Director: David Scott

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MINI MAPS Brand: Mini Agency: DDB, Paris Industry: Automotive & Services Media: Cyber Market: France

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Watch the video Executive Creative Director: Alexandre Hervé Copywriter: Alexis Benbehe, Pierre Mathonat Art Director: Alexis Benbehe, Pierre Mathonat

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I HAVE ALREADY DIED Brand: Als Foundation Netherlands Agency: Publicis, Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands

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Watch the video Executive Creative Director: Marcel Hartog, Jeroen van Zwam Copywriter: Marcel Hartog Art Director: Jeroen van Zwam Photography: Lukas Göbel Director: Olaf Van Gerwen

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BLOOD RELATIONS Brand: The Peres Center for Peace Agency: Saatchi & Saatchi, Tel-Aviv Industry: Public interest & Non-profit Media: Promotion & Event Market: Israel

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Watch the video Chief Creative Officer: Yoram Levi Creative Director: Tomer Gidron, Eddie Goldenberg, Eran Nir Copywriter: Shachar Aylon Art Director: Nathan Freifeld Director: Guy Michael

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INTEGRATION DAY Brand: Coordown Onlus Agency: Saatchi & Saatchi, Milan Industry: Public interest & Non-profit Media: Promotion & Event Market: Italy

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Watch the video Executive Creative Director: Agostino Toscana Creative Director: Luca Lorenzini, Alessandro Orlandi, Luca Pannese Copywriter: Luca Lorenzini Art Director: Luca Pannese Photography: Lorenzo, Platinum, Davide Bodini, Matteo Cremonini, Mecanique Générale, Boudwjin Smit Director: Nadia de Paoli, Bosi E Sironi, Xavier Mairesse, Luca Maroni, Leone Pompuc, Jose Pratt

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HELP I WANT TO SAVE A LIFE Brand: Help Remedies Agency: Droga5, New York City, NY

Director: Jason Jones

Industry: Public interest & Non-profit Media: Direct Market Market: United States

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Silver


The Trojan Shirt

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Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Executive Creative Director: Ralf Heuel Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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The Museum of Me Brand: Intel Agency: Projector Inc., Tokyo Industry: Electronics & Audio-Visual Media: Cyber Market: Japan

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Watch the video Creative Director: Koichiro Tanaka Copywriter: Latina International Corporation, Lilia Silva Art Director: Masanori Sakamoto Director: Eiji Tanigawa

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Bottle Lights Brand: Pepsi Agency: BBDO, Makati City Industry: Non-alcoholic drinks Media: Promotion & Event Market: Philippines

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Watch the video Chief Creative Officer: David Guerrero Creative Director: Dale Lopez Copywriter: David Guerrero, Raymund Sison, Rachel Teotico Art Director: Dale Lopez, Leah Mababangloob, Dennis Nierra, Tim Villela Photography: Leo Dino, Karel Sevilla

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UNICEF: Good Shirts Brand: UNICEF Agency: BBH, New York City, NY Industry: Public interest & Non-profit Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown

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THE SOLAR ANNUAL REPORT 2011 Brand: Verband Austria Solar Agency: Serviceplan, Munich Industry: Industrial & Agricultural Media: Design & Branding Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke Creative Director: Nagel Alexander, Möller Cosimo, Christoph Everke, Cosimo Moeller, Alexander Nagel Copywriter: Moritz Dornig Art Director: Matthaeus Frost, Nösel Mathias, Frost Matthäus

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SMALL BUSINESS GETS AN OFFICIAL DAY Brand: American Express Agency: Crispin Porter + Bogusky, Boulder, CO Industry: Financial & Legal services Media: Direct Market Market: United States

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Chief Creative Officer: Jeff Benjamin, Lincoln Bjorkman, Rob Reilly Executive Creative Director: Mark Taylor Creative Director: Dan Ligon, Tom Miller, Allen Richardson Copywriter: Adrian Alexander, Kelly McCormick, Jens McNaughton Art Director: Mike Blanch, Daniel Burke, Josh Gross, Laura Potsic, Rochelle Raiss Director: Kaylin Goldstein, Andrew Teagle

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MINI MAPS Brand: Mini Agency: DDB, Paris Industry: Automotive & Services Media: Cyber Market: France

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Watch the video Executive Creative Director: Alexandre Hervé Copywriter: Alexis Benbehe, Pierre Mathonat Art Director: Alexis Benbehe, Pierre Mathonat

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M.J BALE GRAZED ON GREATNESS Brand: M.J.BALE Agency: TBWA, Sydney, NSW Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Australia

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Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Peter Galmes, John McKelvey Photography: Gerrard Needham Director: Stephen Oliver

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RECIPE RECEIPT Brand: Hellmann's Agency: Ogilvy, São Paulo Industry: Food Media: Promotion & Event Market: Brazil

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Watch the video Chief Creative Officer: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho, Eduardo Marques Copywriter: Ricardo Lins, Eduardo Marques Art Director: Raphael Lucone, Guilherme Nobrega, Rafael Rizuto Director: Georgia Guerra Peixe, Giuliano Saade

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CONNECTING LIFELINES Brand: Honda Agency: Dentsu, Tokyo Industry: Automotive & Services Media: Promotion & Event Market: Japan

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Watch the video Creative Director: Kaoru Sugano Copywriter: Nadya Kirillova, Sotaro Yasumochi Art Director: Ryuta Modeki, Orai Yu Director: Keisuke Arikuni

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IQ STREETVIEW Brand: Toyota Agency: Happiness, Brussels Industry: Automotive & Services Media: Direct Market Market: Belgium

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Watch the video Copywriter: Patrick Glorieux Art Director: Naim Baddich Director: Bob Jeusette

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HOUSE Brand: DIRECTV Agency: Grey, New York City, NY Industry: Media & Publishing Media: TV & Cinema Market: United States

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Watch the video Chief Creative Officer: Cco, President, Tor Myhren Executive Creative Director: Dan Kelleher Creative Director: Doug Fallon, Steven Fogel, Dan Kelleher, Tor Myhren Copywriter: Steven Fogel Art Director: Doug Fallon Director: Tom Kuntz, Emmanuel Lubezki

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IKEA ROTHENBURG Brand: IKEA Agency: BBDO, Zurich Industry: House, Garden & Pets Media: Promotion & Event Market: Switzerland

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Watch the video Executive Creative Director: Philipp Skrabal Creative Director: Thomas Kurzmeyer, Markus Schärer Copywriter: Torsten Maas, Andi Portmann Art Director: Rahel Boesinger, Rob Hartmann, Marco Zimmerli

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RELIEF PET HOUSE Brand: Relief Pet House Agency: Hakuhodo, Tokyo Industry: Public interest & Non-profit Media: Direct Market Market: Japan

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Watch the video Executive Creative Director: Tomoshi Saida Copywriter: Keiichi Sasaki Art Director: Katsuhiko Suzuki Director: Freelance, Yuki Saito

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SMART TWITTER SPOT Brand: Smart Agency: BBDO, Buenos Aires Industry: Automotive & Services Media: Cyber Market: Argentina

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Watch the video Executive Creative Director: Ramiro Rodriguez Cohen, Rodrigo Grau Creative Director: Pablo Tajer Copywriter: Guido Lancellotti, Agustín Suarez Art Director: Maximiliano Ballarini Director: Lemuria, Martín Jalfen

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BID YOUR SWEAT

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Brand: Nike Agency: JWT, Mexico City Industry: Apparel, Clothing & Footwear Media: Cyber Market: Mexico

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Chief Creative Officer: Manuel Techera Executive Creative Director: Enrique Codesido, Daniel Granatta Creative Director: Eduardo Salles Copywriter: Leticia Arreola Art Director: Gustavo Bosque, Cristian Cañibe, Edgar de la Cruz

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MEMORIES FOR THE FUTURE Brand: Google Agency: Hakuhodo, Tokyo Industry: Internet sites & Services Media: Cyber Market: Japan

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Executive Creative Director: Kentaro Kimura Creative Director: Kentaro Kimura, Keiichi Motoyama Copywriter: Yasutaka Ide, Hitoshi Sakamoto Art Director: Yusei Kakizaki Director: AOI Advertising Promotion Inc, Hiroki Ono

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CHAOS IN YOUR TOWN Brand: State Farm Agency: DDB, Chicago, IL Industry: Financial & Legal services Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Ewan Paterson Executive Creative Director: Joe Cianciotto Creative Director: Barry Burdiak, Matt Christiansen, Bob Davies, Craig Feigen, Adam Glickman, John Hayes Copywriter: Craig Feigen Art Director: Adam Glickman, Rachel Newell

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HEINEKEN REACH THE SUNRISE Brand: Heineken Agency: Publicis, Milan Industry: Alcoholic drinks Media: Promotion & Event Market: Italy

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Creative Director: AKQA, Bruno Bertelli, Cristiana Boccassini, Kevin Russell Copywriter: Francesca Bonomi, Michele Picci, Rachele Proli, Michela Talamona Art Director: Costanza Rossi, Fabrizio Tamagni, Valeria Vanzulli, Marco Viganò

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NRMA CAR CREATION Brand: Insurance Australia Group Agency: TBWA, Sydney, NSW Industry: Financial & Legal services Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Gavin McLeod, Russ Tucker Copywriter: Dean Hamilton, Tammy Keegan Art Director: Craig Brooks, Hannes Ciatti

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THE POWER OF A COIN Brand: Bischoefliches Hilfswerk Misereor Agency: Kolle Rebbe, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Creative Director: Matthias Erb, Rolf Leger Copywriter: Sascha Petersen Art Director: Matthias Grotter, Felix Schulz

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ROMANIANS ARE SMART Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Market: Romania

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Watch the video Creative Director: Catalin Dobre, Dinu Panescu, Adrian Preda Copywriter: Sebastian Olar, Alexandru Vicol Art Director: Arpad Rezi, Laurentiu Stere

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THE GNOME EXPERIMENT Brand: Kern & Sohn Agency: Ogilvy, London (England) Industry: Miscellaneous Media: Promotion & Event Market: United Kingdom

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Watch the video Executive Creative Director: Emma de la Fosse, Charlie Wilson Creative Director: Nick Hearne, Graham Jenks, James Nester Copywriter: James Nester Art Director: Nick Hearne, Graham Jenks Photography: Piet Johnson Photography, Piet Johnson

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TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS Brand: The Consumer Safety Institute Agency: Lemz, Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands

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Bronze


The Trojan Shirt

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Brand: Exit Agency: Grabarz & Partner, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Executive Creative Director: Ralf Heuel Creative Director: Ralf Heuel Copywriter: Christian Moehler, Anna Wilhelmi Art Director: Sebastian Kuehn, Philipp Schwartz

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Book Burning Party Brand: Troy Library Agency: Leo Burnett, Chicago, IL Industry: Media & Publishing Media: Cyber Market: United States

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Watch the video Executive Creative Director: Peter McHugh Creative Director: Glen Hilzinger, Peter McHugh, Bob Veasey Copywriter: Mike Davis, Rob Thiemann Art Director: Derek Tent

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BYO Cup Day

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Brand: 7 Eleven Agency: Leo Burnett, Melbourne, VIC Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Executive Creative Director: Jason Williams Creative Director: Jason Williams Copywriter: Ellen Bullen, Eamonn Dixon, Andrew Woodhead Art Director: James Orr

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Edible Desert Survival Guide Brand: Land Rover Agency: Y&R, Dubai Industry: Automotive & Services Media: Direct Market Published: Jan., 2012 Market: United Arab Emirates Language: English

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Chief Creative Officer: Shahir Zag Creative Director: Joseph Bihag, Shahir Zag Copywriter: Guillaume Calmelet, Khaled Said, Shahir Zag Art Director: Joseph Bihag Photography: Mojtaba Komeili

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Today's Youth For Yesterday's Youth Brand: KBC Bank Agency: TBWA, Brussels Industry: Financial & Legal services Media: Cyber Market: Belgium

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Creative Director: Jan Macken Copywriter: Chiara De Decker, Geert Verdonck Art Director: Menno Buyl

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Ariel Fashion Shoot Brand: Ariel Agency: Saatchi & Saatchi, Stockholm Industry: House, Garden & Pets Media: Promotion & Event Market: Sweden

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Watch the video Executive Creative Director: Adam Kerj Creative Director: Adam Kerj Copywriter: Petter Dixelius Art Director: Gustav Egerstedt, Lisa Engardt

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SUNNY SALE Brand: Emart Agency: Cheil, Seoul Industry: Retail & Distribution Media: Cyber Market: South Korea

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Watch the video Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hongtack Kim Creative Director: Seho Kwon Copywriter: Kiseok Kim, Byoungha Lee Art Director: Hyunmyoung Kim, Harim Lee, Jungki Seo

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THE BEAUTY OF A SECOND Brand: Montblanc Agency: Leo Burnett, Milan Industry: Personal accessories Media: Promotion & Event Market: Italy

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Watch the video Executive Creative Director: Paolo Dematteis, Riccardo Robiglio Creative Director: Paolo Boccardi Copywriter: Markus Johansson, Francesco Simonetti Art Director: Andre Gidoin

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LEGO BUILDERS OF SOUND Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Ambient & Interactive Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer, Alexander Rehm Copywriter: Nicolas Becker, Lorenz Langgartner Art Director: Andreas Balog, Marijo Sanje

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COCA-COLA POLAR BOWL Brand: Coca-Cola Agency: Wieden+Kennedy, Portland, OR Industry: Non-alcoholic drinks Media: Cyber Market: United States

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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman, Iain Tait Creative Director: Hal Curtis, Jeff Gillette Copywriter: Darcie Burell, Heather Ryder Art Director: Josh Boston, Dani Gurlanick, Chris Thurman Director: David Scott

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M.J BALE GRAZED ON GREATNESS Brand: M.J.BALE Agency: TBWA, Sydney, NSW Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Australia

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Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Peter Galmes, John McKelvey Photography: Gerrard Needham Director: Stephen Oliver

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PUSH TO ADD DRAMA Brand: TNT Agency: Duval Guillaume, Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Dieter de Ridder Art Director: Ad van Ongeval Director: Koen Mortier

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REAL FRUIT BOXES Brand: Camp Nectar Agency: Age Isobar, São Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

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Watch the video Creative Director: Carlos Domingos Copywriter: Charles Faria, Daguito Rodrigues Art Director: Fuku, Henrique Mattos, Cristiano Rodrigues

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SHARE A COKE Brand: Coca-Cola Agency: Ogilvy, Sydney, NSW Industry: Non-alcoholic drinks Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: Chris Ford Creative Director: Boris Garelja, Brian Merrifield Copywriter: Omid Amidi, Alex Stainton Art Director: Luke Acret, Liam Hilliar, Liam Hillier, Jakub Szymanski

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THE REAL COOKBOOK Brand: Gerstenberg Verlag Agency: Kolle Rebbe, Hamburg Industry: Media & Publishing Media: Design & Branding Market: Germany

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Watch the video Executive Creative Director: Sascha Hanke, Antje Hedde Creative Director: Antje Hedde, Katrin Oeding Copywriter: Gereon Klug Art Director: Antje Hedde, Reginald Wagner Photography: Himmel & Burwick, Jan Burwick, Christoph Himmel

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NEW YORK WRITES ITSELF Brand: The Village Voice Agency: Leo Burnett, New York City, NY Industry: Media & Publishing Media: Promotion & Event Market: United States

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Watch the video Chief Creative Officer: Jay Benjamin Creative Director: Kieran Antill, Michael Canning

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RELIEF PET HOUSE Brand: Relief Pet House Agency: Hakuhodo, Tokyo Industry: Public interest & Non-profit Media: Direct Market Market: Japan

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Watch the video Executive Creative Director: Tomoshi Saida Copywriter: Keiichi Sasaki Art Director: Katsuhiko Suzuki Director: Freelance, Yuki Saito

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NRMA CAR CREATION Brand: Insurance Australia Group Agency: TBWA, Sydney, NSW Industry: Financial & Legal services Media: Promotion & Event Market: Australia

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Watch the video Executive Creative Director: Dave Bowman, Matty Burton Creative Director: Gavin McLeod, Russ Tucker Copywriter: Dean Hamilton, Tammy Keegan Art Director: Craig Brooks, Hannes Ciatti

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THE POWER OF A COIN Brand: Bischoefliches Hilfswerk Misereor Agency: Kolle Rebbe, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Creative Director: Matthias Erb, Rolf Leger Copywriter: Sascha Petersen Art Director: Matthias Grotter, Felix Schulz

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THE BLUEMOTION LABEL Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Promotion & Event Market: South Africa

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Watch the video Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather

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FASHION LIKE

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Brand: C&A Agency: DDB, São Paulo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Brazil

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Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Cristian Mazzeo, Ricardo Tronquini Copywriter: Helio Marques, Flavio Reghini Art Director: Marcelo Bruzzesi, Caio Cardoso, Rodrigo Ghiorzi Photography: Sérgio Prado

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EMPTY CARTS

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Brand: Latet Agency: Y&R, Tel-Aviv Industry: Public interest & Non-profit Media: Direct Market

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Chief Creative Officer: Gideon Amichay, Tzur Golan Executive Creative Director: Yariv Twig Copywriter: Lior Shoham Art Director: Carmel Abuzlef, Alejandro Feldman

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MISSING ADD-ON

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Brand: Missing Children's Initiative Agency: Kempertrautmann, Hamburg Industry: Public interest & Non-profit Media: Direct Market Market: Germany

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Creative Director: Marcell Francke, Heiko Freyland, Patrick Matthiensen Copywriter: Patrick Matthiensen Art Director: Marcell Francke, Leif Johannsen

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LOVE PARKING CAMPAIGN Brand: Good Neighbours Agency: Innocean, Seoul Industry: Public interest & Non-profit Media: Direct Market Market: South Korea

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Watch the video Creative Director: Jin Won Hye Copywriter: Young Kim Ho, Minhae Kim, Jae Won Mun Art Director: Jin Kim Dong, Sung Jung Hyo, Seok Lee Jae, Ryong Lim Sung

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BANK OF MEMORIES Brand: Fundacion Reina Sofia Agency: BBDO, Madrid Industry: Public interest & Non-profit Media: Direct Market Market: Spain

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Watch the video Chief Creative Officer: Félix del Valle, Carlos Jorge Copywriter: Xisela López Art Director: Eva Janire

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NAMES PROMOTION Brand: Micasa Agency: Leo Burnett, Zurich Industry: House, Garden & Pets Media: Direct Market Market: Switzerland

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Watch the video Creative Director: Peter Brönnimann Copywriter: Johannes Raggio Art Director: Christian Bobst, Pablo Schencke Director: Alex Feil

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AUDI FAN MESSENGER Brand: Audi Agency: Kempertrautmann, Hamburg Industry: Automotive & Services Media: Cyber Market: Germany

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Watch the video Creative Director: Marcell Francke, Heiko Freyland, Martin Poggenclaas Copywriter: Heiko Freyland Art Director: Marcell Francke

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IFOLD

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Brand: Vodafone Agency: Ogilvy, Mumbai Industry: Professional & Public services Media: Direct Market Market: India

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sumanto Chattopadhyay Creative Director: Louella Rebello, Mayur Varma Copywriter: Eugene Rebello, Karn Singh Art Director: Namrata Gosavi, Aswin Sridhar, Mandar Wairkar

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THE WINE THAT SOLD BEER Brand: DB Breweries Agency: BBDO, Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand

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Watch the video Creative Director: Levi Slavin Copywriter: Levi Slavin, Simon Vicars Art Director: James Tucker Photography: Alistair Guthrie

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YOU'VE GOT A CASE Brand: AT&T Agency: BBDO, New York City, NY Industry: Professional & Public services Media: Cyber Market: United States

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Watch the video Chief Creative Officer: David Lubars Executive Creative Director: Mathias Appelblad, Greg Hahn Creative Director: Arturo Aranda, George Ernst Copywriter: Mark Anderson, Rick Williams Art Director: Danny Adrain, Marcel Yunes Director: Caviar Content, Jonathan Krisel, Jeff Puskar

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THE RUBBER BAND Brand: Singapore Raffles Music College Agency: DDB, Singapore Media: Direct Market Market: Singapore

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Watch the video Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Copywriter: Adrian Yeap Art Director: Khoo Meng Hau Director: Jason Kay

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FASTEST CHRISTMAS CARD Brand: BMW Agency: DraftFCB, Zurich Industry: Automotive & Services Media: Direct Market Market: Switzerland

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Watch the video Executive Creative Director: Dennis Lueck Copywriter: Maximilian Kortmann Art Director: Christoff Strukamp

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BACK 4 THE FUTURE Brand: Nike Agency: Wieden+Kennedy, Portland, OR Industry: Apparel, Clothing & Footwear Media: Cyber

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Watch the video Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Dan Hon, Ryan O'Rourke, Alberto Ponte Copywriter: Eric Fensler, Caleb Jenson Art Director: Max Erdenberger Director: Frank Marshall

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HATSUNE MIKU Brand: Google Agency: Hakuhodo, Tokyo Industry: Internet sites & Services Media: Direct Market Market: Japan

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Watch the video Executive Creative Director: Hiroyuki Ito, Kentaro Kimura Creative Director: Keiichi Motoyama, Wataru Sasaki Copywriter: Yasutaka Ide, Hitoshi Sakamoto Art Director: Koichi Kosugi Director: Hiroki Ono

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SONG ON AIR = CLIP ONLINE Creative Director: Joost Berends, Philippe de Ceuster, Jens Mortier

Brand: Absynthe Minded Agency: Mortierbrigade, Brussels Industry: Culture, Recreation & Sport Media: Cyber Market: Belgium

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BE THE COACH Brand: Carling Beer Agency: Ogilvy, Cape Town Industry: Alcoholic drinks Media: Direct Market Market: South Africa

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Watch the video Executive Creative Director: Chris Gotz Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg Copywriter: Logan Broadley, Tommy Le Roux, Yazeed Solomons Art Director: Delano Chengan, Benjamin de Villiers, Jonathan Lang Director: Platypus Productions, The Workroom, Ian Chuter, Stephen Webster

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LATINSTOCK'S BOOKS Brand: Latinstock Agency: DDB, São Paulo Industry: Professional & Public services Media: Direct Market Market: Brazil

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Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Gustavo Victorino Copywriter: Tomas Correa Art Director: Mozar Gudin Photography: LatinStock

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LEAVING THE LIGHT OFF Brand: Enersur Gdf Suez Agency: JWT, Lima Industry: Industrial & Agricultural Media: Direct Market Market: Peru

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Executive Creative Director: Javier Graña, Fernando Iyo Copywriter: Jerónimo Pimentel Photography: Juan Pablo Aragón

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DONATING 2-BARCODE WATER Brand: CJ Cheiljedang Agency: Cheil, Seoul Industry: Non-alcoholic drinks Media: Direct Market Market: South Korea

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Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hongtack Kim Copywriter: Youmi Jung Art Director: Han-Gyu Lee, Jinwoo Ryu

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LOOK BLOCK

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Brand: C&A Agency: DDB, São Paulo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Brazil

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Chief Creative Officer: Sergio Valente Executive Creative Director: Marco Versolato Creative Director: Cristian Mazzeo, Moacyr Netto, Ricardo Tronquini Copywriter: Vinicius Malinoski, Helio Marques, Marcelo Pascoa Art Director: Marcelo Bruzzesi, Caio Cardoso, Estela Padilha, Julia Rivetti

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LIMITED EDITION

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Brand: Sydney Dogs and Cats Home Agency: M&C Saatchi, Sydney, NSW Industry: Public interest & Non-profit Media: Direct Market Market: Australia

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Creative Director: Michael Andrews, Gavin McLeod, Joshua Rowe, Ben Welsh Copywriter: Gavin McLeod, Joshua Rowe, Jason Woelfl Art Director: Gavin McLeod, Joshua Rowe, Jason Woelfl Photography: Julia Balla, Toby Burrows, Terence Chin, Michael Corridore, Tamara Dean, Toby Dixon, Marc Gafen, Florian Groehn, Amelia Hawkins, Gary Heery, Jeremy Hudson, Nic Ingram, Ingvar Kenne, Adrian Lander, Tom Luscombe, Jonathan May, Michael Miller, Ruth O'Leary, Andreas Smetana, Adam Taylor, Julian Wolkenstein Director: Damien Toogood

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Cannes Lions 2012 Winning Campaigns - Direct