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Grand Prix


Grand Prix Direct

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American Rom Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010

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Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere

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Gold


Gold Direct

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Response Campaign Brand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: House, Garden & Pets Media: Promotion & Event Market: United States Language: English

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Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Jason Bagley, Eric Baldwin, Mark Fitzloff, Susan Hoffman, Iain Tait Copywriter: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Art Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman Director: Craig Allen, Jason Bagley, Eric Baldwin, Eric Kallman, Tom Kuntz

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Gold Direct

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American Rom Brand: Rom Agency: McCann Erickson, Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Published: Nov., 2010

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Executive Creative Director: Catalin Dobre, Dinu Panescu Creative Director: Adrian Botan Copywriter: Florin Florea Art Director: Andra Badea, Ionut Cojocaru, Laurentiu Stere

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Gold Direct

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The Friendship Machine Brand: Coca-Cola Agency: Ogilvy, Buenos Aires Industry: Non-alcoholic drinks Media: Ambient & Interactive

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Executive Creative Director: Gastón Bigio Creative Director: Ignacio Ferioli, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flota, Ignacio Flotta

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Gold Direct

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Burma Brand: Human Rights Watch Agency: JWT, New York City, NY Industry: Public interest & Non-profit Media: Ambient & Interactive

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Chief Creative Officer: Harvey Marco, Peter Nicholson Executive Creative Director: Andrew Clarke Creative Director: Andrew Clarke, Harvey Marco Copywriter: Chris Swift Art Director: Roy Wisnu Photography: Platon, Izzy Levine

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Gold Direct

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Come Back Ferrorama Brand: Estrela Toys Agency: DDB, São Paulo Industry: Toys & Games Media: Cyber

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Chief Creative Officer: Sergio Valente Creative Director: Rodrigo Almeida, Daniel Bottas, Pedro Gravena, Joáo Mosterio, Moacyr Netto, Andre Pedroso, Cassiano Saldanha, Sergio Valente Copywriter: Moacyr Netto Art Director: Daniel Bottas, Marcelo Bruzzesi, Leo Ehrlich

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Gold Direct

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Homeplus Subway Virtual Store Brand: Tesco Agency: Cheil, Seoul Industry: Retail & Distribution Media: Outdoor

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Executive Creative Director: Joungrack Lee Creative Director: Youna Chung Copywriter: Misu Yi Art Director: Youbin Bang, Youna Chung, Yeonjoo Lee Photography: Skyteam

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Gold Direct

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Homeplus Subway Virtual Store Brand: Tesco Agency: Cheil, Seoul Industry: Retail & Distribution Media: Outdoor

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Executive Creative Director: Joungrack Lee Creative Director: Youna Chung Copywriter: Misu Yi Art Director: Youbin Bang, Youna Chung, Yeonjoo Lee Photography: Skyteam

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Gold Direct Decode Jay-Z with Bing Brand: Microsoft Agency: Droga5, New York City, NY Industry: Internet sites & Services Media: Promotion & Event

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Chief Creative Officer: David Droga Executive Creative Director: Duncan Marshall, Ted Royer, Nik Studzinski Creative Director: Kevin Brady, Neil Heymann, Duncan Marshall, Ted Royer, Nik Studzinski Copywriter: Spencer Lavellee, Adam Noel Art Director: Jon Kubik Photography: Paul McGeiver, Fernando Sanchez, Dan Welch, Li Tan Xiao

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Silver


Silver Direct

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The Sound of Green Brand: The Swedish Post Agency: Åkestam Holst, Stockholm Industry: Transport & Tourism Media: Ambient & Interactive Published: Oct., 2010

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Creative Director: Andreas Ullenius Copywriter: Hanna Björk Art Director: Lars Holthe, Kristoffer Larberg

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Silver Direct

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Drunk Valet Brand: Bar Aurora/Boteco Ferraz Agency: Ogilvy, São Paulo Industry: Culture, Recreation & Sport Media: Ambient & Interactive Language: Portuguese

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Executive Creative Director: Anselmo Ramos Creative Director: Rubens Filho Copywriter: Beto Cocito, Pedro Fernandes, Flavio Tamashiro Art Director: Paula Fernandes, Lucas Osis, Raina Rocha Director: Carláo Busato

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Silver Direct Metallic Ink Underclothes Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Direct Market

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Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan, Matthew Ryan Art Director: Matthew Ryan Photography: Creative Commons Director: Matthew Ryan

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Silver Direct

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SAVE AS WWF Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber

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Creative Director: Sven Loskill, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning MuellerDannhausen, Henning Müller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard

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Silver Direct

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Come Back Ferrorama Brand: Estrela Toys Agency: DDB, São Paulo Industry: Toys & Games Media: Cyber

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Chief Creative Officer: Sergio Valente Creative Director: Rodrigo Almeida, Daniel Bottas, Pedro Gravena, Joáo Mosterio, Moacyr Netto, Andre Pedroso, Cassiano Saldanha, Sergio Valente Copywriter: Moacyr Netto Art Director: Daniel Bottas, Marcelo Bruzzesi, Leo Ehrlich

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Silver Direct Art for Aids, Matchbook Brand: Spark Hope Agency: Joe Public, Johannesburg Industry: Public interest & Non-profit Media: Direct Market

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Executive Creative Director: Pepe Marais Creative Director: Maciek Michalski Copywriter: Clint Bechus, Jeanine Vermaak Art Director: Maciek Michalski, Freda Raubenheimer, Sinone Rossum, Sophia Strydom Photography: David Prior

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Silver Direct Cardenosa Brand: Movistar Agency: DDB, Madrid Industry: Professional & Public services Media: Direct Market

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Executive Creative Director: Jose Gamo Creative Director: Artemio Buneta, Carlos Martín, Guillermo Santaisabel Copywriter: Pedro Andragnes, Guillermo Santaisabel Art Director: Chuwi García, Clara Hernández, Cristina Rodríguez Director: JIM-BOX

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Silver Direct Unexpected Luggage Agency: Shackleton, Madrid Industry: Transport & Tourism Media: Direct Market

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Executive Creative Director: Enric Nel-Lo Creative Director: Paco Badia, Pipo Virgós Copywriter: Santi Garcia Art Director: Clara Mercader

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Silver Direct

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Sprinter Applies for A Job Brand: Mercedes-Benz Agency: Lukas Lindemann Rosinski, Hamburg Industry: Automotive & Services Media: Direct Market

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Chief Creative Officer: Arno Lindemann, Bernhard Lukas Creative Director: Thomas Heyen, Markus Kremer, Jakob Kriwat Copywriter: Thomas Heyen Art Director: Markus Kremer, Damian Kuczmierczyk Director: Marc Bethke

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Silver Direct

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The Big Trip Brand: Levi's Agency: Saatchi & Saatchi, Tel-Aviv Industry: Apparel, Clothing & Footwear Media: Direct Market

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Creative Director: Eddie Goldenberg, Yoram Levi, Nadav Pressman Copywriter: Tom Reuveni, Eran Spanier Art Director: Yaron Sagy, Eyal Segal

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Silver Direct

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Spread the Ted Brand: TEDX Agency: Ogilvy, Buenos Aires Industry: Professional & Public services Media: Promotion & Event

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Executive Creative Director: Gastón Bigio Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flotta Director: Nicolás Núbile

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Silver Direct

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Builders of Infinity Brand: Lego Agency: Plan.Net, Hamburg Industry: Toys & Games Media: Direct Market

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Chief Creative Officer: Alexander Schill Creative Director: Maik Kaehler, Daniel Koennecke, Christoph Nann, Friedrich von Zitzewitz Copywriter: Marc Vosshall Art Director: Till Diestel, Oliver Schwank

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Silver Direct

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Santa's Forgotten Letters Brand: Coca-Cola Agency: Ogilvy, São Paulo Industry: Non-alcoholic drinks Media: Direct Market

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Chief Creative Officer: Anselmo Ramos Creative Director: Claudio Lima Copywriter: Fred Aramis, Megan Farquhar Art Director: Izabella Cabral, Pedro Izique

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Bronze


Bronze Direct Living Christmas Cards Brand: Swedish Postal Service Agency: Åkestam Holst, Stockholm Industry: Professional & Public services Media: Cyber

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Creative Director: Andreas Ullenius Copywriter: Kalle Åkestam Art Director: Johan Wahlberg

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Bronze Direct

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The Sound of Green Brand: The Swedish Post Agency: Åkestam Holst, Stockholm Industry: Transport & Tourism Media: Ambient & Interactive Published: Oct., 2010

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Creative Director: Andreas Ullenius Copywriter: Hanna Björk Art Director: Lars Holthe, Kristoffer Larberg

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Bronze Direct

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Drunk Valet Brand: Bar Aurora/Boteco Ferraz Agency: Ogilvy, São Paulo Industry: Culture, Recreation & Sport Media: Ambient & Interactive Language: Portuguese

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Executive Creative Director: Anselmo Ramos Creative Director: Rubens Filho Copywriter: Beto Cocito, Pedro Fernandes, Flavio Tamashiro Art Director: Paula Fernandes, Lucas Osis, Raina Rocha Director: Carláo Busato

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Bronze Direct

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Poolball Brand: Budweiser Agency: Ogilvy, Buenos Aires Industry: Alcoholic drinks Media: Ambient & Interactive

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Executive Creative Director: Gastón Bigio Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Federico Frágola Art Director: Jonathan Gurvit, Tomas Lavagno Director: Viviano Romero

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Bronze Direct

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SAVE AS WWF Brand: World Wildlife Fund (WWF) Agency: Jung von Matt, Hamburg Industry: Public interest & Non-profit Media: Cyber

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Creative Director: Sven Loskill, Jan Rexhausen, Doerte Spengler-Ahrens Copywriter: Lisa Glock, Michael Kittel, Henning MuellerDannhausen, Henning Müller-Dannhausen Art Director: Michael Kittel, Alexander Norvilas, Eric van den Hoonaard

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Bronze Direct

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Metallic Ink Brand: 4th Amendment Wear Agency: 4th Amendment Wear, Boulder, CO Industry: Public interest & Non-profit Media: Promotion & Event

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Creative Director: Tim Geoghegan, Matthew Ryan Copywriter: Tim Geoghegan Art Director: Matthew Ryan Photography: Creative Commons Director: Matthew Ryan

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Bronze Direct

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Invisible Pop-Up Store Brand: Airwalk Agency: Y&R, New York City, NY Industry: Apparel, Clothing & Footwear Media: Promotion & Event

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Graeme Hall, Menno Kluin, Shailesh Rao, Vivian Rosenthal, Steve Whittier Copywriter: Feliks Richter Art Director: Alexander Nowak

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Bronze Direct

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Musical Fitting Rooms Brand: Starhub Pte Agency: DDB, Singapore Industry: Professional & Public services Media: Ambient & Interactive

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Chief Creative Officer: Rowena Bhagchandani, Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Khalid Osman, Thomas Yang Copywriter: Lester Lee, Mark Lim, Selena Soh Art Director: Khalid Osman, Elmy Thong

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Bronze Direct

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Spread the Ted Brand: TEDX Agency: Ogilvy, Buenos Aires Industry: Professional & Public services Media: Promotion & Event

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Executive Creative Director: Gastón Bigio Creative Director: Maximiliano Maddalena, Javier Mentasti Copywriter: Nicolas Vara Art Director: Ignacio Flotta Director: Nicolás Núbile

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Bronze Direct

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A Hunter Shoots A Bear Brand: Tipp-Ex Agency: Buzzman, Paris Industry: Office equipment Media: Promotion & Event Published: Aug., 2010

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Chief Creative Officer: Georges Mohammed-Cherif Creative Director: Georges MohammedCherif Copywriter: Tristan Daltroff Art Director: Louis Audard Director: Olivier Bennoun

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Bronze Direct Revenge on Callcenters & Helpdesks Agency: Mortierbrigade, Brussels Industry: Media & Publishing Media: Direct Market

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Creative Director: Joost Berends, Philippe Deceuster, Jens Mortier Copywriter: Niels Schreyers Art Director: Dieter Vanhoof

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Bronze Direct Share Your Parents Brand: Studio Brussels Agency: Mortierbrigade, Brussels

Creative Director: Joost Berends, Philippe Deceuster, Jens Mortier

Industry: Public interest & Non-profit Media: Promotion & Event

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Bronze Direct

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We Deliver Your Download Brand: Cine 24 Horas Agency: Ageisobar, São Paulo Industry: Retail & Distribution Media: Direct Market

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Creative Director: Carlos Domingos Copywriter: Charles Faria, Daguito Rodrigues Art Director: Fuku, Henrique Mattos

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Bronze Direct

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The Talking Print ad - Kadhafi Brand: Reporters Sans Frontières (Reporters Without Borders) Agency: Publicis, Brussels Industry: Public interest & Non-profit Media: Direct Market

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Creative Director: Alain Janssens, Paul Servaes Copywriter: Kwint De Meyer Art Director: Daniel Van Den Broucke Photography: getty images

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Bronze Direct

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Send A Message to The Future Brand: AMF Pension Agency: Forsman & Bodenfors, Göteborg Industry: Public interest & Non-profit Media: Direct Market

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Copywriter: Jacob Nelson Art Director: John Bergdahl Director: Christoffer von Reis

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Bronze Direct

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The Promise Keeper Brand: Reebok Agency: Forsman & Bodenfors, Göteborg Industry: Apparel, Clothing & Footwear Media: Direct Market

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Copywriter: Robert Lund Art Director: Adam Ulvegärde Director: Marcus Svanberg

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Bronze Direct

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Photoshooting Brand: World Wildlife Fund (WWF) Agency: Leo Burnett, Moscow Industry: Public interest & Non-profit Media: Direct Market Language: English

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Executive Creative Director: Mikhail Kudashkin Creative Director: Grigory Sorokin Art Director: Mikhail Derkach, Vladimir Shreyder

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Bronze Direct

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Edding Digital Highlighter Brand: edding Agency: Kempertrautmann, Hamburg Industry: Office equipment Media: Direct Market

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Creative Director: Heiko Freyland, Stefan Walz Copywriter: Heiko Freyland Art Director: Bastian Adam

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Bronze Direct

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Doggelganger Brand: Mars Agency: BBDO, Auckland Industry: Confectionery & Snacks Media: Direct Market

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Executive Creative Director: Nick Worthington Creative Director: Levi Slavin, Aaron Turk Copywriter: Levi Slavin Art Director: Jae Morrison

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Bronze Direct

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The Code Brand: Armed Forces of Colombia Agency: DDB, Bogotá Industry: Public interest & Non-profit Media: Direct Market

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Creative Director: Alfonso Díaz, Juan Carlos Espitia, Juan Carlos Palma Copywriter: Alfonso Díaz, Mario Leon

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Bronze Direct

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Lie Detector Brand: KIA Agency: LDV United, Antwerp Industry: Automotive & Services Media: Direct Market

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Creative Director: Kristof Snels Copywriter: Pieter Staes Art Director: Manuel Ostyn Photography: Geert De Taeye

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Bronze Direct

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Subtitles Agency: Ogilvy, Lima Industry: Education Media: Direct Market

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Chief Creative Officer: Aldo Canchaya Copywriter: Andrea De La Flor, Renzo Viacava Art Director: Enrique Benites, Daniel Morales

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Bronze Direct

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My Car is Your Car Brand: NRMA Agency: TBWA, Sydney, NSW Industry: Financial & Legal services Media: Direct Market

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Bronze Direct

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Hidden Pizza Restaurant Brand: Yellow Pages Agency: BBDO, Melbourne, VIC Industry: Professional & Public services Media: Direct Market

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Chief Creative Officer: James McGrath Executive Creative Director: Ant Keogh Creative Director: Josh Robbins Copywriter: Ant White Art Director: Russel Fox Photography: Josh Robenstone Director: Patrick Hughes

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Bronze Direct

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High Speeds Brand: Telmex Agency: JWT, Bogotá Industry: Professional & Public services Media: Direct Market

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Creative Director: Alirio Ardila Copywriter: Emanuel Abril Art Director: Diego Duran, Jorge Jimenez

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Bronze Direct

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The Crying Invoice Brand: USG Agency: Duval Guillaume, Antwerp Industry: Professional & Public services Media: Direct Market

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Creative Director: Geoffrey Hantson, Lansen Walraet Copywriter: Dries de Wilde Art Director: Jeroen Govaert, Koenraad Lefever

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Bronze Direct

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Repay for Good Brand: UNICEF Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Promotion & Event

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Chief Creative Officer: Alexander Schill Creative Director: Maik Kaehler, Christoph Nann Copywriter: Marc Vosshall Art Director: Till Diestel

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Bronze Direct

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Operation Christmas Brand: Humanitarian Lion Agency: Lowe, Bogotá Industry: Corporate self-promo Media: Promotion & Event

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Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Alejandro Benavides Creative Director: Santiago Mesa Copywriter: Sergio Leon Art Director: Carlos Andrés Rodríguez Photography: Jose Maria Angel, Jaime Gonzalez

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Bronze Direct

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Cardenosa Brand: Movistar Agency: DDB, Madrid Industry: Professional & Public services Media: Promotion & Event

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Executive Creative Director: Jose Gamo Creative Director: Artemio Buneta, Carlos Martín, Guillermo Santaisabel Copywriter: Pedro Andragnes, Guillermo Santaisabel Art Director: Chuwi García, Clara Hernández, Cristina Rodríguez Director: JIM-BOX

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Bronze Direct

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Germany's Biggest Search for Missing Children Brand: Missing Children's Initiative Agency: Kempertrautmann, Hamburg Industry: Public interest & Non-profit Media: Promotion & Event

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Creative Director: Marcell Francke, Patrick Matthiensen Copywriter: Sebastian Merget Art Director: Leif Johannsen

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Cannes Lions Winning Campaigns - Direct