SALES & MARKETING
PRACTICAL ADVICE DURING UNCERTAIN TIMES
Use the Online GAWDA Buyers Guide to Help Find Social Media Content The guide is rich with supplier content including articles, videos, classifieds and more
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he theme of this issue of Welding & Gases Today is the Sales and Marketing issue. In this issue, we have articles from digital marketing experts, sales consultants and GAWDA members who have all found success blending their traditional and digital marketing operations. The largest barrier for entry among companies developing a social media and digital marketing campaign is finding the time to craft and promote content. The Online GAWDA Buyers Guide can be a great resource for those members. Every active GAWDA Supplier has a presence on the Buyers Guide. The most active Suppliers utilize the Buyers Guide to craft their message in many ways. Distributors who work with those Suppliers are encouraged to share that relevant content with their customers.
54 • Fall 2020
ARTICLES The Online Buyers Guide features articles from GAWDA Suppliers covering topics such as new products, new services, awards, new hires, retirements and much more that would be perfect for sharing on social media. Each article has a built-in button that allows users to share the posts directly to their Facebook or Twitter feeds from the page.
EVENTS The Events section of the Buyers Guide is where Suppliers can publish upcoming trainings, open house events, member appreciation events and much more. Share this information with your customers to keep them in the loop on all of the most up-to-date information in our industry.