MAKING OUR OWN INFO
What prompted a lot of the in-house marketing that we have done at OXARC was the need for product information, rather than just “me-first,” “me-better,” or “me-bigger” competitiveness. For a number of critical years when the internet was new and sales were slow, manufacturers just cut out a lot of their product literature and instructional printing. “They” said they were going to move it all to the internet. So at our company, we simply had to produce our own. We created product information in many formats just to satisfy what our sales teams needed and what our customers wanted. I don’t like to do things twice, so our in-house efforts quickly became all-inclusive. Signs, posters, brochures, fliers, print ads, online landing pages, mobile info pages, calendars, QR codes, vehicle artwork and mouse pads all were produced using the same designs as much as possible (which is a lot). Efficiency, speed, and cost have to be considered in many overlapping projects or we just can’t afford to do them. There are all kinds of daily considerations that crop up trying to dictate the type of media and marketing needed. These considerations include: brand survival, consumer needs, easy,
What prompted a lot of the in-house marketing done for OXARC was the need for product information, rather than just “me-first,” “me-better,” or “me-bigger” competitiveness. fast, simple, immediate, critical; and also: annual, seasonal, regional, local or personal. They also involve a wide range of media: from simple electrode charts, gas comparison listings, cylinder identification charts, decimal equivalent table or spark characteristics posters; to monthly calendars, special sales fliers or brochures, product and equipment labels and signs, company vehicle decals, or sales counter displays for seasonal products. Producing the smaller items in between the larger, more expensive projects has become essential to our cost savings.
SMOOOOTH OPERATOR. WE MAKE HANDLING CYLINDERS SAFE AND SIMPLE.
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At ASM, we’re a lot more than just cabinets. We also manufacture a full line of superb quality operations equipment designed to make handling and maintaining cylinders as safe, simple and efficient as possible. Reducing back injuries, providing your cylinders with the greatest protection and boosting your productivity. For all your transport needs, make the move to ASM. Global Reach–Made in the USA.
800-488-8816 amrstd.com “WALL HUGGER” CYLINDER VICE
CYLINDER PALLET
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The Standard of Excellence
Summer 2016