W E LCO M E As a proud Yorkshireman it’s an honour to be penning a few notes for the 2020 edition of This is Y magazine in my role as Chief Executive of Welcome to Yorkshire. I’d like to thank all our hardworking staff for their creativity and dedication in putting together this publication which showcases the very best of our county’s landscapes, landmarks, visitor attractions, hotels, theatres, restaurants, businesses, people and places. As someone who lives and works in the region I never take for granted the variety and diversity of things to do, whether that’s during the week or at the weekend with the family. Having travelled extensively, I can only imagine what it must be like as a visiting tourist, overwhelmed and excited with the amount of things to see and do. Our food economy is booming and now a huge exporter of regional delicacies. Due to the countless castles, stately homes and architecture on our doorstep, TV and film executives repeatedly return to film the latest dramas and cinema screen productions. Our theatres, live music venues and arts festivals are going from strength to strength whilst Yorkshire’s pedigree for staging world-class sporting events speaks for itself. All this choice of course means that a day trip, short stay or week-long vacation is no longer enough time to see and do it all! Yorkshire in our opinion really is the number one place to visit, live, work and stay. To everyone who works so hard in our tourism industry every day, I’d like to take this opportunity to say thank you for the huge contribution you make to our county. And, if you’re a visitor to Yorkshire - first-timer or returner - enjoy your time with us, please support our local producers and communities and be ready for the friendliest welcome in the world.
JAMES MASON Chief Executive, Welcome to Yorkshire