This is Y Magazine 2020

Page 126




Alice Bailey looks at some of the outstanding and impressive Yorkshire businesses who help attract millions of visitors from across the globe.


ike Welcome to Yorkshire itself, its flagship event the White Rose Awards has experienced some progressive changes over the last year. Already the largest celebration of tourism in the UK, the 2019 edition was bigger and better than ever. A thousand people packed into the first direct arena in Leeds to honour the cream of the Yorkshire tourism crop and see more awards given out than ever before. Illustrious food critic and writer Elaine Lemm, who’s been involved for more than a decade took over as Chair of Judges this season and explains the recent improvements “The awards have

positive directions. One big winner on the night was William’s Den in North Cave which swept to Gold in the new Ethical, Responsible and Sustainable Tourism category. Judges said its outstanding green credentials ran through the entire business. This wasn’t the only gong for the innovative play attraction which scooped a second new award for New Tourism Business of the Year, for consistently surpassing all visitor expectations. A third new and important category is the award for Accessible and Inclusive Tourism. Inaugural winners The Deep in Hull were praised by the judges for welcoming everyone and enabling families from nought to 100 to have a wonderful full day out whatever their needs. The backbone of any tourism sector is its accommodation offer and judges thought the sheer breadth of what’s available in Yorkshire was striking, with fierce competition in every one of these categories. York was setting the standard when it came to hotels with The Grand praised for its beautiful make over, which has seen it fully modernised while treasuring and showcasing its history and heritage. Another highlight there was the staff team learning Cantonese and Mandarin to fully embrace the booming Asian market. The growing international market was recognised with its own award for the first time for 2019, with Castle Howard taking home the top prize. Judges noted its outstanding customer services, facilities and innovation saying it was no surprise guests travelled from far and wide to this spectacular location. The vibrant arts scene in Yorkshire is another major pull for tourists from all over

WINNERS WILL GET A C H A N C E TO S H I N E O N T H E N AT I O N A L S TA G E . been updated with categories added, a new online scoring system and a tougher judging process with a distinguished panel of eight industry experts, I really believe these have been the best yet!” The refresh was prompted by a closer alignment with the Visit England Awards and means more Welcome to Yorkshire members get a chance to shine on the national stage, Elaine continued “The update has made the awards more robust but also means more of our winners go through to the national finals, which is great for them individually and Yorkshire as a whole.” The diversity of the finalists shows precisely why tourism is thriving in the county. Independent figures show the current value of tourism is worth a huge £9 billion a year to the Yorkshire economy. The winners in the new categories are shining examples of how tourism in Yorkshire is moving forward in so many


WHITE ROSE AWA R D S WINNERS 2019 Accessible and Inclusive Tourism Award The Deep, Hull Arts & Culture Award Hull Truck Theatre B&B and Guest House of the Year The Barn, Monk Fryston Business Events Venue of the Year Broughton Hall Estate, Skipton Camping, Glamping and Holiday Park of the Year Wolds Edge Holiday Lodges, Bishop Wilton Ethical, Responsible and Sustainable Tourism Award William’s Den, North Cave Experience of the Year Hotham’s Gin School and Distillery, Hull Inns & Restaurants with Rooms Award Manor House Lindley International Tourism Award Castle Howard, York Large Hotel of the Year The Grand, York Large Visitor Attraction of the Year Yorkshire Sculpture Park, West Bretton New Tourism Business Award William’s Den, North Cave Producers and Makers Award York Emporium Pub of the Year The Durham Ox, Crayke Self Catering Accommodation of the Year Broadgate Farm Cottages, Walkington Small Hotel of the Year Grays Court Hotel and The Bow Room Restaurant, York Small Visitor Attraction of the Year Spirit of Yorkshire Distillery, Hunmanby Taste of England Award The Star Inn at Harome Tourism Event Award Yorkshire Dales Food & Drink Festival