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BUSINESS TOOLKIT GETTING YOUR BUSINESS READY FOR THE TOUR DE YORKSHIRE 2017


4 THE GRANDEST GRAND DÉPART 6 Tour de YORKSHIRE in numbers 8 Tip 1: Know ALL About It 10 Tip 2: Reach out to cyclists 11 Tip 3: Focus on Customer Service 12 Tip 4: Work Together 14 Tip 5: INTERNATIONAL THINKING 16 Tip 6: Shout about Yourself 18 Tip 7: Be race-ready 20 Tip 8: come again (repeat custom) 22 Tip 9: Get Online 24 Tip 10: cyclE tourism is growing 25 MAKING THE TOUR work for your business 26 LOCAL BUSINESS 27 YORKSHIRE BANK BIKE LIBRARIES 28 STAGE ONE MAP 29 STAGE TWO MAP 30 STAGE THREE MAP 31 WHEN YORKSHIRE TURNED YELLOW 33 USEFUL CONTACTS FROM WELCOME TO YORKSHIRE 34 USEFUL CONTACTS FROM YOUR LOCAL AUTHORITY


Saturday April 29th

Friday April 28th

122.5km

173km

Sunday April 30th 194.5km

Race start

Race finish

Start town

Finish town

10 km


In 2014, Yorkshire successfully hosted the GRANDEST Grand Départ of the Tour de France, with over 4 million roadside viewers and a global audience of miLlions in 190 countries.

THE GRANDEST GRAND DEPART GRAND DÉPART MEDIA COVERAGE Media coverage was overwhelmingly positive and at record levels for a Grand Départ of the Tour de France. Regionally, nationally and internationally it was highly favourable towards Yorkshire and over race weekend the coverage centred on the unprecedented crowd numbers, the landscapes and the way Yorkshire embraced the arrival of the Tour de France. Over the period from 1 January 2013 to 31 August 2014* it is estimated that £330m of free publicity for the event was generated from tens of thousands of articles and news items. INTERNATIONAL CYCLING Due to the overwhelming success of the event and the positive economic and social benefits generated, Welcome to Yorkshire and Amaury Sports Organisation (A.S.O.) supported by British Cycling have created a strong, long lasting race on the international elite calendar that contributes to the cycling legacy for Yorkshire. * the time period is the same as that measured by TfL in its analysis of the 2007 Grand Départ. The figures exclude all race weekend broadcast coverage of the event (television and radio) and all international race weekend coverage of the event.

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2.88M 1.47M Le Tour Yorkshire website had 2.88 million page views in the month to the race.

website had 1.47 million page views over the Tour de Yorkshire race.

1.85M ÂŁ60M

Facebook reached an audience of 1.85 million during the Tour de Yorkshire.

the economic benefit for the inaugral tour de yorkshire.

1ST

420M

IN NUMBERS 2M 177 The 1st ever podium jersey voted by fans on Twitter.

420 million print and broadcast reach for the Tour de Yorkshire.

2 million spectators watched the Tour de Yorkshire roadside.

broadcast in 177 global territories over the three days of the race.

11.4M

107M

broadcast to 11.4 million viewers over the three days of the race.

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Twitter reached an audience of 107.5 million during the Tour de Yorkshire.


Get to know the facts

Know about branding

•  Sign up to the Allez Yorkshire monthly email newsletter at: http://letouryorkshire.com/ email-updates • The News section on the le tour Yorkshire website has concise and up-to-date information on the Tour de Yorkshire, along with interviews and announcements at http://letouryorkshire.com/news • Keep up-to-date by following us @letouryorkshire on Twitter or like us on Facebook at LeTourYorkshire

• The use of the Tour de Yorkshire logo is restricted to protect the rights of the sponsors

Know what resources are available • Welcome to Yorkshire members can access resources to assist them in passing on information regarding the Tour de Yorkshire at: www.yorkshire.com/tdyresources • The Yorkshire Loves Le Tour logo and rotating banner are available for Welcome to Yorkshire members to display on their websites and printed materials • Your local council will also be able to provide further more localised Tour de Yorkshire information. Please go to the back page for a list of contacts.

Become a member of Welcome to Yorkshire If you are not a member join online via the Welcome to Yorkshire website by going to http://industry.yorkshire.com or contact membership@yorkshire.com

• You cannot use the official logo in any way • You can mention the Tour de Yorkshire in a factual / editorial context • For further information on what you can and can’t do with the Tour de Yorkshire brand, request the Tour de Yorkshire brand guidelines document from info@yorkshire.com or visit www.yorkshire.com/ tdyresources • There is however, a Yorkshire Loves Le Tour logo for Welcome to Yorkshire members to use on their websites and on printed promotional materials

Talk to your staff Newsletters Circulate the Allez Yorkshire newsletters around your team or print a copy and put it on your staff notice board. Team Meetings It’s not just about you being Tour de Yorkshire literate, make sure the staff around you are just as aware by hosting meetings where Tour de Yorkshire is on the agenda. Tour de Yorkshire Champion One person can take responsibility for being the champion so other staff members know who to come to for information.

TIP 1 KNOW ALL ABOUT IT 08


After the success of the Tour de France, Yorkshire is in the spotlight and the Tour de Yorkshire will naturally attract more cyclists to follow the race and cycle in Yorkshire. Has your business the potential to become more cycle friendly?

Some ways to welcome cyclists are: • Offer a dry room and cleaning facilities for bikes and kit, and access to a hose pipe • Install a bike rack, somewhere secure and sheltered • Offer emergency repair kits, first aid kits, bike pumps etc for sale • Providing useful information, including: Emergency telephone numbers Maps and cycle routes Public transport timetables • Display weather forecasts clearly for all guests • Work with complementary businesses to offer cycling packages i.e. offering packed lunches for nearby hotels if they are unable to provide them themselves • Offer a secure place to charge electric bike batteries • Provide a selection of energy drinks/bars for sale • Offer secure baggage storage for day visitors who may be carrying all their luggage on their bike • Provide food at unsociable hours to cater for cyclists who are out all day on the bike • Hire out bikes and cycling kit including helmets, lights, GPS, rucksacks • Provide complimentary water for cyclists or offer to fill water bottles • Offer discounts for cyclists “Receive X% discount if you cycle to us.” • Provide bike friendly bedrooms • Encourage your staff to cycle to work • Install showers for employees to use when commuting by bike

TIP 2 REACH OUT TO CYCLISTS 10

If you are a member of Welcome to Yorkshire and you offer a warm, friendly and practical welcome to cyclists, then download the relevant charter, check yourself against the criteria and if you can meet all of the points, then please return the charter to: Yorkshire Welcomes Cyclists, Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL or email info@yorkshire.com and we will send you your window sticker and email you a logo you can use to promote your business. Go to: http://industry.yorkshire.com/members-area/ yorkshire-welcomes-cyclists


The Tour de YORKSHIRE IS an excellent way to showcase your product or service to a large audience. by focusing on the customer service you offer will not only mean you can delight people buying from you in Spring 2016, it also means they’re more likely to recommend you to their friends, and to return and buy from you again in the future.

Most businesses offer good customer service. What can you do to make it great and help people leave with fantastic memories? • Provide your team with the resources necessary to answer customer queries effectively. This could range from bus timetables to explaining the village fête happening in 2 days’ time • Encourage and gather feedback. Listen to what your customers have to say and act on it! • Encourage your staff to be your customers’ problem solvers and to go the extra mile to make their day run smoothly • Be proactive – anticipate your guests’ needs before they ask you • Invest in your staff and look into enrolling them into external customer service courses Other creative ways you can delight your customers, include: • Allowing guests to pre-order food deliveries prior to their arrival if using self-catering accommodation • Training a few key members of staff on puncture repairs and/ or offer a complimentary bike cleaning service • Provide your customers with a simple cycling related gift

TIP 3 FOCUS ON CUSTOMER SERVICE 11


TIP 4 WORK TOGETHER Two heads are better than one! Working together either business to business or as a group/community can encourage everyone to aim for the same goal and yield far greater results. How will your town or village encourage spectators to watch the race with you, spending money in your businesses? 12


• Are there complementary businesses/events nearby that could enhance your own to provide a superior package for your customers? For example: - Could you supply bike maintenance/hire for nearby hotels that cater for cyclists? - Could you offer evening meals/packed lunches for nearby accommodation that cannot offer their own, such as local campsites? • Get involved and work with local tourism and business groups in your area. Support your local groups and feedback ideas for possible ways to increase tourism in your area

• You can achieve economies of scale by promoting your business in partnership with others • Your message will have far greater reach if several of you are promoting it • The Grand Départ opened up the county of Yorkshire to people who had never heard of it before- the Tour de Yorkshire will see new visitors to the county, a lot of these first time visitors – you can make it easy for people to plan their first holiday here by working with other businesses to promote your village as a whole to them

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The Tour de Yorkshire is an International cycle race and will attract many visitors from Overseas. The Tour de France attracted visitors from the USA, Australia and a host of European countries such as France, Germany, Spain, The Netherlands and Italy. Your business may have the opportunity to welcome more international visitors than in an average year.

TIP 5 INTERNATIONAL THINKING Learn foreign phrases

Food expectations

• You and your team may benefit from learning a few simple sentences in different languages, including: - Welcome/Welcome to - Hello/Goodbye - How are you?

• Although international guests will come to Yorkshire to experience our traditional English food, it may be good for cafés, restaurants and bars to also offer international food options

• Why not make your webpage internationally friendly by displaying your information in different languages? • You could use the services of translators and language teachers to have your promotional literature translated or hire someone for a few hours to help train your staff in some key phrases. Go to http://industry.yorkshire.com to find out more

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• Why not host some internationally themed food days/nights to get in the Tour de Yorkshire spirit? Choose a country and decorate your café, bar or restaurant, then serve the traditional food from that country, play music and get dressed up

Make international visitors feel at home • International guests are less likely to be familiar with the local towns, cities and roads in Yorkshire. On your business’s website, leaflets etc. make sure good, clear directions are available for international guests with distances in kilometres as well as miles.


• Although some international guests will be able to speak English fluently, others may not. It could be useful if there were some staff that could speak the basics of different languages

Accommodating international guests • Have universal chargers available for international guests to borrow • Why not produce your own town guide, which would make international guests feel excited about visiting the area? You could focus on the local attractions which would mean the most to visitors from overseas. Offer your international guests ways to pay in their own currency

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TIP 6 SHOUT ABOUT YOURSELF

Talk to your customers Plan what you want your staff to tell your customers and have a list of the key points, which might be: • How far away the Tour de Yorkshire passes from your business • What your opening days / times will be during the Tour de Yorkshire • Where they can find out more information E-shots If you are sending regular emails out to your database you can include some factual information about the Tour de Yorkshire on here as a secondary message. Website Link back from your website to www.letouryorkshire.com to make sure your visitors can access relevant, up to date information on the race. Posters • Posters can be used to remind people of your opening hours etc. during the Tour de Yorkshire weekend. Please refer to brand guidelines. • During the Tour de Yorkshire weekend, have posters up around your business advertising the next events locally to give people a reason to return later in the year Branded goods • You may wish to offer goods branded up with your company’s logo for your customers to take away with them – reminding them of you and encouraging them to return

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The Tour de Yorkshire will generate a huge amount of media attention on Yorkshire.

Top tips for writing a press release • Do not overtly promote the product. Remember a press release is a news story not an advert • We suggest press releases are kept to one side of A4 • One of the most common problems is that the story is not strong enough for a press release, so think carefully and be honest with yourself – is the story worthy of a press release? • Another common problem is that press releases can be boring and long winded • Use everyday language and avoid any industry jargon. • Nothing frustrates a journalist more than not being able to get hold of someone to discuss the press release with, so it should finish with a name, position, email, land line and mobile

Format of a good press release Headline Punchy, attractive and short - around six words is ideal, such as: Royal wedding is a blessing for local church. Intro Always put the story in the top line - make the intro short and snappy, and tell the entire story in 20-30 words. Phrase in such a way that the reader will want to read on and find out more. Body Go into more detail with key information such as headline figures and timescales etc. Then, importantly, introduce a quote. Use the standard journalistic style which is set out below. Quote Full name and position: John Smith, museum director, said: Make the quote emotive and interesting. Try to avoid offering bland, obvious quotes. Keep the sentences short to makes it easier for the journalist to sub if necessary. Where possible offer a second quote (usually of endorsement) from a third party such as the local MP, a national body or Welcome to Yorkshire, as this gives credibility to the story. More detail Add more detail about what has led to the news item, what it includes and if necessary more background. Sum up If appropriate, end with website and contact details, i.e. To find out more information visit www.website.com or call phone number.


There will be ROLLING road closures OF AROUND AN HOUR in operation during the TOUR DE YORKSHIRE STARTS AND FINISHES and some of the key towns ON THE ROUTE may be on a longer ‘lock-down’. CONTACT your local council (details at back of this booklet) to find OUT about the transport plans and ensure that the plans your business makes fit in with these.

TIP 7 BE RACE-READY Plan for sales, plan logistics • How will you get customers in and out – will you need to change opening hours / start times? • How will you get your employees in and out? • Will you need extra staff to be working during the Tour de Yorkshire and if so how will you manage this? • Will you need to increase orders and deliveries to cater for greater numbers or to deal with the disruption of road closures?

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• Do you know when the anticipated surges in interest around the Tour de Yorkshire are likely to be? • If you’re going to offer a specific package, have you worked out all the details of what you want to offer? Is there a minimum spend or booking period? What will customers get for their money? How does what you’re offering compare with the competition’s packages?


• Look at upselling / increasing your sales. For example - some visitors will leave early in the morning during the Tour de Yorkshire to stake out their favourite area by the road side. If you offer breakfasts open early, or at least offer a cold breakfast that can be pre-ordered the day before. When spectators take their place by the roadside they will not want to move away from it. Takeaway lunches/picnics will be very popular if there is nowhere to eat close by

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The tour is expected to generate around 2 million spectators over the tHREE days. This will obviously bring with it plenty of revenue for many types of business across Yorkshire.

TIP 8 COME AGAIN

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• To encourage your customer to buy from you again, you and your team need to offer great customer service. Think of your business from the customer’s point of view and think of ways that you can enhance their experience. The smallest attention to detail may make a huge difference • Promote the area to potential guests. Why else should they come to you? What else can they do in the area other than spend time at your business? If you are an accommodation provider you may be able to get guests to extend their stay if they are made aware of an event happening later in the week. You could also use what is happening in your area to encourage people to come back to you via your e-newsletter or by including it in advertising


• Create packages with local businesses that complement your own. Time is becoming more and more precious and if you can compile packages for customers you can guide them through the best parts of your city/town/village at a competitive rate. Themed packages are very popular; for example you could offer food, wildlife or family orientated tours. Offering destinations this way also lends itself to tapping into niche markets which can be far more beneficial than the broad paintbrush approach that many businesses have. Whitby Goth Weekend is a great example of this • Introduce a loyalty scheme. This doesn’t necessarily have to be offering a discount. Think of an incentive that could be unique to your business

• Don’t over charge! There will be a huge demand for accommodation during the Tour de Yorkshire and tourists may be willing to pay higher prices. However, visitors may not return or recommend Yorkshire if they feel they have not received value for money and you may receive negative PR • Do you want to promote a special offer to encourage people to return after the Tour de Yorkshire? Decide what this will be now


TIP 9 GET ONLINE Website The world’s eyes will be on Yorkshire during the run-up to the Tour de Yorkshire. Making sure that your website is user friendly will improve your chances of taking bookings and reaching a wider audience. Think about the audience that might be visiting your site and make sure it will answer any questions they might have. If you are cycle friendly make sure that your website highlights this. On top of this, there is likely to be an increase in international traffic to your website too so you might want to think about having a multi-lingual site. Google Translate have a really simple, free plugin that you can install on your website that will make your site available in lots of different languages. Also, if you are having themed packages or events around the 3 days of the Tour de Yorkshire, make sure these are listed on your site and, most importantly, easy to find.

Interactive Map Our interactive maps received over 1.4million views with over 2,300 click throughs to individual businesses. Pins on the map are £150 each. For more information email pins@yorkshire.com.

Social Media Use Social Media to highlight all that your business is doing around the Tour de Yorkshire. Make sure you are using the correct hashtag - #TDY - and make sure your content is varied and is not just a constant sales message.

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For instance, you might want to share some images that you have taken of the surrounding area – pictures are always popular with consumers and, on Facebook in particular, really stand out in a user’s timeline. Work together with other local businesses and councils and with your local community to spread the word online about what is going on that will be of interest to potential visitors. So if you are an accommodation provider you might want to share special events that are going on in your area around the Tour de Yorkshire. Yorkshire-themed menus from local restaurants or good cycling routes near to your property. If you show, through your social media, that the location of your business is a real hive of activity for the Tour de Yorkshire, then you will attract more people to your business. On top of all this, make sure you engage with @letouryorkshire and #TdY on twitter and letouryorkshire on Facebook so you can keep on top of any major announcements relating to the Tour de Yorkshire.


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The Tour de France coming to Yorkshire in July 2014 was a fantastic opportunity for businesses and the Tour of Yorkshire will further mark the start of a boom in cycle tourism to last for many years to come. Use the information provided in this booklet to help you to welcome cyclists.

TIP 10 CYCLE TOURISM IS GROWING Cycle tourism is a growing market, with cyclists visiting destinations based on other cyclists’ recommendations. Make sure you give them every reason to recommend Yorkshire and to return. There are a number of factors leading to an increase in cycling and cycle tourism: • Greater awareness of the benefits of healthy living and exercise. • The success of British cyclists in the Olympics and Tour de France. • Steady improvements in road networks to cater for cyclists.

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There will be many people coming to our county, as well as an even bigger number of people from Yorkshire who will line the route of the Tour de Yorkshire. If your business is looking to provide products and services to these people, there are a few things to be aware of.

MAKE THE TOUR WORK FOR YOUR BUSINESS Work with expertise and knowhow Yorkshire is a smart place – our knowledge economy is particularly strong and we have a great deal to offer in terms of innovation, sport science, engineering, research and development, and event management. Our universities and colleges offer a strong base for emerging businesses with a host of pioneering projects becoming commercial operations each year. There may well be opportunities for knowledge businesses to engage with the Tour de Yorkshire and benefit from the profile of the event. This could include research, trials, publishing and promoting papers and articles, associated with event delivery organisations...

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Although there will be some lifting of restrictions, there will also be some fairly reasonable rules to follow to make sure whatever you do has a positive effect. Contact details for local authorities are available at the end of this booklet.

Food and drink, and other supplies The Tour de Yorkshire and the race itself will see thousands of spectators gathered along roads where there are usually few facilities, as well as in areas that are already well-served. There is an opportunity for food and drink operators to sell from their existing locations, as well as looking to create temporary or mobile outlets. However, this doesn’t mean there will be no restrictions. We want the spectators to have choice and value, and an organised approach is needed. There are a range of other supplies the spectators will need during their time at the event. Some will be freely available from existing outlets, others may need to be brought in. You will need to check with the relevant authorities.

Accommodation

LOCAL BUSINESS

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Accommodation will represent one of the major opportunities for the Tour de Yorkshire, as there will be thousands of spectators. Of course, many will be on day trips from the county and nearby. However a significant number will want to be able to stay in Yorkshire for a few nights – perhaps longer. We have many excellent hotel rooms and bed and breakfast facilities, as well as permanent camp and caravan sites.


Yorkshire Bank Bike Libraries initiative is the flagship initiative committed to the ambitious aim of giving every child in Yorkshire access to a bike.

YORKSHIRE BANK BIKE LIBRARIES What is a bike library? The concept of a Bike Library is simple - a location or mobile unit with a fleet of bikes which are available to loan, free of charge by children who wouldn’t normally have access to a bike. Bikes are donated by the public to the bike library and trained mechanics repair them to working order. These bikes can be used to partake in a range of activities to promote healthy living, social inclusion and to have fun! How to become a Yorkshire Bank Bike Library The Yorkshire Bank Bike Libraries Enterprise Fund has been developed to fund new Bike Libraries – which are looking to fill bike library gaps across the region, as well as to help develop existing bike libraries and similar social enterprises. The Enterprise Fund will offer financial and marketing assistance to not for profit agencies that want to run community projects (new or existing) via a network of Bike Libraries and community engagement activities. Go to www.bikelibraries.co.uk/enterprise-fund to find out how to apply for funding, and other ways to be involved in the scheme. How can you help? The new Bike Library scheme has an ambition to give every child in our county access to a bike. We are asking the people of Yorkshire to donate their unloved and unwanted bikes at a Donation Station. Even if they are broken or a little worse for wear, we will repair and recycle all the bikes you donate, helping them to find a new home in the community. Where to donate Donation stations will be popping up all over Yorkshire - for full details of your local drop off point visit www.bikelibraries.co.uk What happens next? Bike Libraries opened in Spring 2015 across Yorkshire. For more information on the Bike library scheme as well as where your local Donations Stations and Bike Libraries will be, keep checking www.bikelibraries.co.uk

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The Tour de Yorkshire is a fantastic opportunity for businesses to tap into a new market, develop their existing offer for cyclists or simply celebrate such a momentous event coming to our county. Here are some great examples of how Yorkshire businesses celebrated and took advantage of this fantastic event. Here you can get some ideas of how your business could make the most of the Tour de Yorkshire.

WHEN YORKSHIRE TURNED YELLOW Restaurants, pubs, cafés & bars

Accommodation

Angelica/Crafthouse, Leeds These city centre restaurants created themed menus throughout June and July and also created a Tour de D&D to take in their restaurants on the route of the Tour de France. www.angelica-restaurant.com

Stonehouse Hotel, Wensleydale After the announcement that the Tour de France was coming to Yorkshire, this small hotel in the Yorkshire dales added a Bike Barn for visitors to maintain their bikes along with a drying room and equipment washing facilities. www.stonehousehotel.co.uk

En Route Café, Holmfirth With a cycling background the owners of this café were spurred on to set up this cycle friendly café on the route of the Grand Départ of the Tour de France- a cycle route that will be sure to be used for years to come. www.yorkshire.com/view/food-drink/ holmfirth/en-route-cafe-1537045 Filmore & Union York, Leeds, Wetherby, Harrogate & Skipton This Yorkshire based healthy eating café and restaurant chain launched a product range specifically for cyclists which included energy bars and smoothies and also offered free water refills and puncture repair kits. www.filmoreandunion.com Bank View Café, Langsett This local café painted itself in red and white polka dots to mark the occasion and celebrate the Tour de France coming to Yorkshire. www.bankviewcafe.co.uk Yorks Tea Rooms, Thirsk This cosy tea room in North Yorkshire adapted their café to be cycling friendly with cycle locks, repair kits and energy bars and decorated the café with bunting, a dedicated cycling jersey wall, a Tour de France countdown clock and leader board. www.yorkshire.com/view/food-drink/thirsk/ yorks-of-thirsk-1435701 Many pubs along the route of the Tour de France opened their doors to the cycling community by offering puncture repair kits, take out lunches, free water refills, energy bars and bike locking facilities.

Carr House Farm, Ampleforth Anna Lupton from Carr House Farm was one of the first businesses to act on the news that the Tour de France was coming to Yorkshire- within a short time of the announcement her accommodation was well equipped with bikes for guests to use for free, cycle storage, puncture repair kits and energy bars for cyclists. www.carrhousefarm.co.uk Sheffield Metropolitan Hotel As Sheffield saw the finish of Stage 2 of the Tour de France, Sheffield Metropolitan Hotel took the opportunity to make the most out of the event by providing cycle packages, cycle storage and selling energy drinks. www.bespokehotels.com/ sheffieldmet

Communities united The Tour de France saw communities throughout Yorkshire united together with bunting, street parties, planting schemes and a sense of true pride rippling through the towns and villages.

Food producers Brymor Ice Cream, Masham On their site in Masham they set up a pop-up camp site which saw hundreds of cycling fans roll up to see the Grand Départ of the Tour de France 2014. They also made their very own limited edition ice cream which was a best seller. www.abmoore.co.uk


Little Valley Brewery, Hebden Bridge Sue and Wim at Little Valley Brewery created a new beer to celebrate the Tour de France Stage Winner was one of the breweries’ best-selling beers last summer. www.littlevalleybrewery.co.uk

Ripon Bike Trail In order to get visitors exploring Ripon and the Market Square, a free bike trail was set up to spot all the lovely yellow bikes. www.yorkshiretrails.co.uk/riponbiketrail/4584326413

Cryer and Stott Cheesemongers This Yorkshire family-run company set off on a journey of The Grand Fromage Depart to source cheesestravelling through the villages and towns of France which had synergies to Yorkshire (starting in Lille which is twinned with Leeds). www.cryerandstott.co.uk

Wensleydale creamery This popular creamery and tourist attraction in the Yorkshire Dales branded silage bales in white wrap and large cheese labels to look like their famous Yorkshire Wensleydale cheese truckles - as well as selling cycling related merchandise and catering for cyclists visiting the attraction. They also sold themed waxed cheese truckles – Yorkshire Wensleydale & Cranberries with a polka dot themed label and Yorkshire Wensleydale cheese in a yellow themed cycle label. www.wensleydale.co.uk

Cycle related businesses Ride25 Ride25 was set up from scratch as a direct result of the Tour de France coming to Yorkshire, the increase in interest in cycling allowed this business to offer cycle tours and trips. www.ride25.com Dales Bike Centre This popular stop off for cyclists embraced the weekend of the Tour de France with a camping festival, big screens to watch live cycling, music, food & drink and films for kids. www.dalesbikecentre.co.uk Cycling clubs were a key part of the Tour de France with clubs such as Ilkley Cycling Club getting involved with schools and the community as well as organising club rides of the route itself and rides for visitors. www.ilkleycyclingclub.org.uk

Arts & Culture With the Yorkshire Festival building up in the 100 days prior to the Tour de France many arts based organisations were inspired to create sculptures, artwork, music and dance. With 9 helicopters following the race- Pennine Prospects took the opportunity to create a trail of land-art installations along the route of the race as it passed through the uplands of the South Pennines. The ambitious Fields of Vision project comprised 12 field-scale artworks created by a unique partnership between farmers and artists. www.pennineprospects.co.uk/projectsprogrammes/fields-of-vision

Leisure activities and attractions Yorkshire Trike Tours Specialising in taking in the scenery of the Yorkshire Dales on a Trike- this new business adapted their tour routes to take in the breath-taking views of Stage One of the Tour de France in Yorkshire. www.yorkshiretriketours.co.uk

Think International For the Tour de France many businesses saw an increase in overseas visitors and adapted to their needs by offering menus and websites in other languages and accepting other currencies.


Stage ONE 28 APRIL BRIDLINGTON TO SCARBOROUGH Stage TWO 29 APRIL TADCASTER TO HARROGATE Stage THREE 30 APRIL BRADFORD TO FOX VALLEY, SHEFFIELD Useful Links Yorkshire.com Yorkshire.com/tdYresources letouryorkshire.com/roadshows Yorkshire.com/GDimages Letouryorkshire.com

GET IN TOUCH Welcome to Yorkshire Contacts Liz Tattersley Head of Membership (Membership Enquiries) T: 0113 322 3569 M: 07554 421 019 E: ltattersley@yorkshire.com

Emma Hudson Marketing Director (Marketing and Branding Enquiries) T: 0113 322 3517 M: 07738 235 810 E: ehudson@yorkshire.com

Nick Howes Head of Sports Media (Media Enquiries) T: 0113 322 3505 M: 07590 964 828 E: nhowes@yorkshire.com

Claudine Shaw Special Projetcs Executive M: 07828 974224 E: cshaw@yorkshire.com

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Rachel Davies Yorkshire Bank Bike Libraries Project Manager M: 07833 466 033 E: rdavies@yorkshire.com


Local Authority Tour de Yorkshire Contacts Barnsley Metropolitan Borough Council T: 01226 770770 E: tourdeyorkshire@barnsley.gov.uk

Leeds City Council T: 0113 3760414 E: cycling@leeds.gov.uk W: www.leeds.gov.uk/granddepartleeds

Bradford Metropolitan District Council T: 01274 432111 E: tourdeyorkshire@bradford.gov.uk

North York Moors National Park Authority T: 01439 772700 E: general@northyorkmoors.org.uk

Calderdale Metropolitan Borough Council T: 0845 245 6000 W: www.visitcalderdale.com

North Yorkshire County Council T: 0845 8727374 E: customer.service@northyorks.gov.uk

City of York Council T: 01904 551550 E: tour@york.gov.uk Craven District Council T: 01756 700600 E: customercontact@cravendc.gov.uk Doncaster Metropolitan Borough Council T: 01302 736000 E: events@doncaster.gov.uk East Riding of Yorkshire Council T: 01482 887700 E: andy.gray@vhey.co.uk Hambleton District Council T: 01609 779977 E: consultations@hambleton.gov.uk

Richmondshire District Council T: 01748 829100 E: enquiries@richmondshire.gov.uk Rotherham Metropolitan Borough Council T: 01709 382121 E: events@rotherham.gov.uk Ryedale District Council T: 01653 600666 E: tourism@ryedale.gov.uk Scarborough Borough Council T: 01723 232323 E: tourismbureau@scarborough.gov.uk Selby District Council T: 01757 705101 E: communications@selby.gov.uk

Sheffield City Council Harrogate Borough Council T: 0114 2734567 T: 01423 500600 E: customerservices@sheffield.gov.uk E: customerservices@harrogate.gov.uk Wakefield Council Hull City Council T: 0845 8506506 T: 01482 300301 E: festivalsandevents@wakefield.gov.uk E: Hull.Events@hullcc.gov.uk Yorkshire Dales Kirklees Metropolitan Council National Park Authority T: 01484 414888 T: 01969 662910 W: www.kirklees.gov.uk/letour E: info@yorkshiredales.org.uk

letouryorkshire @letouryorkshire

Tour de Yorkshire Business Toolkit 2017  
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