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Define what it means to be a Yorkshire person. A love of the whole of the county and its diversity, the coast, countryside, cities and an appreciation of arts and sport. Pride is a big thing too. How much did your childhood shape your future? I was brought up in Leeds and travelled extensively in Yorkshire with my parents, giving me an appreciation of all it has to offer. How did you end up in a North Yorkshire farm? I wanted to be a vet but I could never get my head around physics. I’ve always loved animals and the Yorkshire Dales and was inspired by the Dales vet James Herriot’s books. I thought if I can’t become a vet, then I’ll become a Dales sheep farmer! When you took over as Chief Executive of Welcome to Yorkshire ten years ago, things were very different? The role was not as broad, certainly not as high profile and it functioned in a different culture with a different set of objectives. We needed to put Yorkshire on the map and help the county’s businesses realise their full potential and to raise the profile of Yorkshire but change perceptions too. Your outstanding ability is getting ‘summat for nowt’? Welcome to Yorkshire has an amazing team of people continually working with very limited resources, to do the excellent things we’ve achieved and what we’ll continue to do. That’s a fact! We have to beg, borrow and cajole people to give us as much support as possible. We’re a not-for-profit organisation and none of us do it for the money. It’s not a job, it’s a mission. We love what we do and it’s an honour and pleasure to do it but we do it for the benefit of everyone in Yorkshire. When did the passion for cycling start? Ten years ago it became clear that the London Olympic Games in 2012 were going to be a huge success, with massive resources and tremendously talented people involved. The games would fuel an economic boom in London and the south-east, plus there was going to be an independence referendum in Scotland. The concern was that Yorkshire could become the forgotten bit and the county needed a big event to put it on the map once and for all. The biggest sporting event in the world is the Olympic Games, next is the FIFA World Cup, third is the Tour de France, so the obvious

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yorkshire.com

Profile for Welcome to Yorkshire

This is Y Magazine 2019  

This is Y Magazine 2019