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Business Plan 2013


The information in this business plan is considered proprietary and is not to be reproduced or used without express written consent from WelcomePagesUSA ®. Prior to reading this information, you are required to have on file with WelcomePagesUSA® a signed and dated confidentiality agreement. Any questions regarding the contents of this business plan can be addressed to the publisher: WelcomePagesUSA®, 4002 Cirrus Drive, Medford Oregon. All material © 2013 WelcomePagesUSA®.


Table of Contents

5

Products/services 15 Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services

Vision Vision statement Milestones

7

17

Market analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions

9

Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows

19

Competitive analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks

11

Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities

21

Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy

13

Financials Assumptions and comments Starting balance sheet Profit-and-loss projection Cash flow projection Balance sheet projection Ratios and analyses Charts & Addendoms Q&A Examples Charts 19,34,47.58

21

Summary Business concept Current situation Key success factors Financial situation/needs


Summary Business concept

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d

Current situation

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d

Key success factors

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d

Financial Situation / Needs

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d


Vision

Vision statement

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld

Milestones

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d


Market Analysis The overall market

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj

Changes in the market

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf

Market segments

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf

Target market and customers

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d

Customer characteristics

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf

Customer needs

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj

Customer buying decisions

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex Yellow Pages. Having come from a kjdlkj dlkjdlf flkjeoiu dlkjf ldkjf ldkjfdl dlfkjd fdlkfj dlfkjdf dlkj jfjjf fjdjfkjdfklskjf djfdkfjd flksjfld fjslj dkfjs flkdj flkdjdf dslkjf dslkjdslfdj dlkfj dslfdskjf ldskjf d


Competitve Analysis Industry overview

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Nature of competition

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the ple The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Changes in the industry

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Primary competitors

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Competitive products/services

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Opportunities

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Threats and risks

The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex


Strategy Key competitive capabilities Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Key competitive weaknesses Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Implementing strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex


Products and Services Product/service description Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Positioning of products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Competitive evaluation of products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Future products/services Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex


Marketing and Sales Marketing strategy Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found

Sales tactics Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Advertising Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found

Promotions/incentives Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Publicity Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle found

Trade shows Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall


Operations Key personnel Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Organizational structure Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The

Human resources plan Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The mer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Product/service delivery Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Customer service/support Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The

Facilities Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex


Financials Assumptions and comments Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Starting balance sheet Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex

Profit-and-loss projection Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the princi

Cash flow projection Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the princi

Balance sheet projection Eplfounders had just quit a job with Dex The over-

all concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer

Ratios and analyses Eplfounders had just quit a job with Dex The overall concept was conceived in the summer of2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex The overall concept was conceived in the summer of 2012. Rob Schlosser, one of the principle founders had just quit a job with Dex


Sales Collateral Summary Business concept Current situation Key success factors Financial situation/needs

5

Vision Vision statement Milestones

7

Market analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions

9

Competitive analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks

11

Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy

13


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