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Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?

Mktg 522 week 1 dq 2 (strategic marketing planning)  

MKTG 522 Week 1 Course Project Marketing Plan Topic MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) MKTG 522 Week 4 Course Project M...

Mktg 522 week 1 dq 2 (strategic marketing planning)  

MKTG 522 Week 1 Course Project Marketing Plan Topic MKTG 522 Week 2 Course Project Marketing Plan (Draft 1) MKTG 522 Week 4 Course Project M...

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