Page 1

Board of Directors Page 2 / Chamber Sponsors Page 3 / Member Renewals Page 6 / Calendar of Events, Page 5 / SSMF article Pages 6 & 7 / FNO article Pages 8 & 9 / WH Library Page 10 / WEHO Social Page 11 / Halloween Carnaval Pages 12 & 13 / Committees Page 14 / New Member Profiles Pages 16, 17 & 18 / Governmental Affairs Page 19 / CCA 2011 Nominees Page 20 & 21 / Thomas Crail Honoree Page 22 / About Joining WHCC Page 23

Board of Directors OFFICERS OF THE BOARD Chair, Alan Bernstein, Harper Management First Vice Chair, Arich Berghammer, Live Nation Vice Chair Government Affairs, Layne Lawson, Clear Channel Outdoor Vice Chair Membership, Laurence Whiting, Petit Ermitage Hotel Vice Chair Events, Ruth Tittle, Capitol Drugs Chief Financial Officer, Hany Haddad, US Bank Secretary, Deborah B. Kallick, Cedars-Sinai Medical Center Immediate Past Chair, Joan Henehan, Amalgamated Henehan, Worldwide

BOARD OF DIRECTORS Arich Berghammer, Live Nation Alan Bernstein, Harper Management Stan Bochniak, AMPCO System Parking Christopher Bonbright, Ramsey Shilling Commercial Real Estate Joseph M. Clapsaddle, Hornburg Jaguar Land Rover Misti Cooper, Yogurt Stop John Douponce, LeParc Suite Hotel Todd Elliott, Truman & Elliott LLP Devin Ford, Devin Ford Photography  Hany Haddad, US Bank Deborah B. Kallick, Cedars-Sinai Medical Center Karen Kuo, Robert Kuo Limited Layne Lawson, Clear Channel Outdoor, Inc. Mark E. Lehman, Law Offices of Mark E. Lehman Vincent Mellado, Taubman (Beverly Center) Marino Monferrato, Cecconi’s West Hollywood Pat Rogers, HERE lounge Tom Schlange, And Company LLC Gene Ronald Smith, Gene Smith + James Litz Nadia Sutton, here! TV Ruth Tittle, Capitol Drugs Laurence Whiting, Petit Ermitage Hotel BOARD OF GOVERNORS John A. Altschul, John A. Altschul Attorney at Law Arlen Andelson, Andelson Properties David Eichman, Law Office of David Mason Eichman Nathan Goller, Phyllis Morris Originals Ronald S. Kates, Ronald S. Kates & Company James W. Litz, BH/GLAAR Association of Realtors Tony Melia, National Business Insurance Agency Mark Montgomery, Montgomery Management Company Sharon O’Rourke, The Gas Company Russ Wilson, Koontz Hardware EX-OFFICIOS Bradley Burlingame, West Hollywood Marketing & Visitors Bureau Ryan Farber, The Avenues: Art, Fashion and Design District Todd Steadman, Sunset Strip Business Association


A Message From Our Chair As I write this there is a touch of fall in the air, and while winter seems ages away (at least for a Northern transplant like me) the holidays are already ramping up and soon many of you will be in one of your busiest times of the year. Here at the Chamber, we wish you a prosperous Holiday season and, in advance, also a healthy and happy New Year. Our Creative City Awards took place in November and the nominees were extraordinary. It is inspiring to see how much creative business energy we have in our community and we congratulate all our winners. The London West Hollywood provided a fantastic venue again for the awards and it was a great evening filled with business and community leaders; fine food and drink and a fantastic silent auction. If you didn’t make it this year, please plan on attending next year. The Chamber continues to work hard for you during these challenging economic times and we remain committed to our goal of strengthening community through building business in West Hollywood. We are here to serve you and, as always, we value your feedback. Finally, I want to let you know that I have decided not to run for another term on the Chamber Board. When our then Chair-Elect was transferred out of town, I was honored to be selected by the Board to fill his seat. It has been a wonderful experience to work with many of you and learn more about your successes, your aspirations and your concerns. This has been an experience I will long treasure and I have no doubt the Chamber will continue to thrive and serve you well. Warmest Regards,

Alan Bernstein, Chair, West Hollywood Chamber of Commerce

LETTER FROM THE EDITOR: This issue of WORKS has expanded its content to include articles about significant events important to the West Hollywood community and relevant information for our businesses. This publication is taking shape as a magazine and resource directory for our businesses and community at large. If you have any photos or articles you wish to share, please contact EDITOR at

8272 Santa Monica Blvd. West Hollywood, CA 90046 Phone: 323-650-2688 Fax: 323-650-2689

A Message From Our CEO This has been a year of transition, and as with all transitions we have had been presented with many challenges, keeping our focus on the objectives and our mission– “Representing business in government and generating business for businesses!” We took a chance last year and “threw the baby out with the bathwater!” Resuscitation was not an option anymore. We had to take risks and try new approaches to stay relevant and remain a strong advocate for our business community. We gave the Chamber a new face lift and developed and implemented new programs and promotions to keep up with the ever changing and viral business structures so prevalent in today’s commercial markets. As we reflect on how much has been accomplished, we look forward to 2012 and how can further develop a stronger economic base for our business community. While we continue to address matters that sometimes put us at odds in political environments, we are optimistic as we find common ground with issues that find us in controversy. We look towards strengthening our partnerships not only for commerce and advocacy but in promoting and marketing the business community. Annual promotions and events are great, but they are not enough to solidify a sound environment for our section of the universe. In the next several months, we will be implementing SHOP WEHO and TASTE WEHO programs that assist our retail and restaurant community in driving traffic and sales. Our WEHO MARKETPLACE is a tradeshow currently being developed for business to business opportunities. We continue to co-op our marketing with our economic partners the Business Improvement Districts (BIDS) which continue to thrive. The development of our Santa Monica Boulevard area BID should take shape next year, having had a positive response from the business owners to formulate a BID from La Cienega to Doheny. This is an exciting issue of WORKS. We are expanding our pages and content, including a Chamber Member Resource Directory in 2012. As a Chamber Member, we look to you to help tell us how you define value. What matters to you? How can we maximize your business objectives and strategies? To help us better serve you, look for a survey survey coming to your email box soon! Not like you don’t get enough emails from me, right?!

Chamber Sponsors PLATINUM PATRON:

Cedars-Sinai Medical Center CHAIRMAN’S CIRCLE:

House of Blues US Bank


Monarch Group


BRCP Millennium, LLC c/o Cushman & Wakefield Latham & Watkins LLP Paul, Hastings, Janofsky & Walker LLP Sunset Millennium Associates Vornado Realty Trust/Beverly Connection LEADERSHIP COUNCIL The Abbey

Monarch Group

Ace Outdoor Advertising

Mondrian Hotel

AMPCO System Parking


Andaz West Hollywood

Pacific Design Center

Andelson Properties

Paul, Hastings, Janofsky & Walker LLP

BRCP Millennium, LLC c/o Cedars-Sinai Medical Center Centrum Properties Charles Company City Of Hope Clear Channel Outdoor, Inc.

Ramada Plaza Hollywood Ronald S. Kates & Company Soho House West Hollywood, LLC

Expedia Inc.

Southern California Edison

The Gas Company

Sunset Marquis Hotel

Heery International, Inc.

Sunset Millennium Associates, LLC

HERE West Hollywood

House Of Blues InterActiveCorp (IAC)

On the cover: The Sunset Towers Hotel formerly known as The St. James’ and Argyle, a historic landmark in West Hollywood on The Sunset Strip, by artist Jane Gottlieb. Every Works issue will feature original art and photography depicting West Hollywood hotspots.

Phyllis Morris Originals

Combined Properties

Hornburg Jaguar & Land Rover

Genevieve Morrill West Hollywood Chamber President/CEO


Sunset Sierra Properties, Inc. Talla Development US Bank

Koontz Hardware

Vornado Realty Trust/ Beverly Connection

Latham & Watkins LLP

Walgreens Co.

The Lot

Wells Fargo

Mani Brothers Real Estate Investment

West Hollywood Gateway West Hollywood Marketing & Visitors Bureau


Member Renewals June 16 through October 15, 2011 All New Glass & Mirror Co., Inc.

GyneSpa-Dolores R. Kent, MD


ALLCARE Miracle Carpet Cleaners

Handelman Consulting, Inc.


Ametron Audio/Video Sales and Rentals

Healthy Spot Beta LLC


Beverly Almont Company

Heery International, Inc.

Rainbow Bar & Grill

Beverly Center

Here Lounge West Hollywood

Ramada Plaza West Hollywood

Beverly Hills Picture Framing aka WeHo Picture Framing

Hollywood Trophy Co., Inc.

Red Studios

Bookkeeping By Melissa

House Of Blues

Robert Kuo Limited

Bristol Farms


The Saban Free Clinic

Caden Concepts

Innate Chiropractic

Saddle Ranch Chop House

Cafe D’Etoile

Iranian American Jewish Federation

Signature Card Services

Capitol Drugs

Jane Gottlieb

Cassis Travel Services, Inc.

Soho House West Hollywood LLC

Johnson Favaro, MDA

Cecconi’s West Hollywood

Kate Bartolo & Associates

Center Theatre Group

LA Limousine, Inc.

Central Parking System


Certified Printers Inc.

Law Offices of Mark E. Lehman


Le Montrose Suite Hotel

David A. Paddock, CPA

Le Parc Suite Hotel


Levin-Morris Architects LLP

Decorative Carpets, Inc.

LIVE On Sunset

The Den of Hollywood

Maimonides Academy

Devin Ford Photography

Mani Brothers Real Estate Investment

Law Office of David Mason Eichman

Marco Pelusi Hair Studio

El Capitan Theatre


Elan Hotel

Mirabelle Restaurant

Claudia Endler Designs

Mystery Pier Books, Inc.

Wells Fargo

Farmers Insurance

National Business Insurance Agency

West Basin Municipal Water District

Fiesta Cantina


West Hollywood Concerned Citizens

FPO Creative

Pacific Hills School

West Hollywood Gateway

Fresh Bites

Paul, Hastings, Janofsky & Walker LLP

West Hollywood Independent

Fresh East

Penny Lane

West Hollywood Marketing and Visitors Bureau

Friends of the West Hollywood Library

Petit Ermitage Hotel

Z Pizza

The Standard Hotel Stella McCartney Sunset Hills Investments Sunset Marquis Hotel and Villas Sunset Trocadero Lounge Tashman Screens & Hardware, Inc. Tender Greens TRAIN west hollywood Truman & Elliott LLP Union Bank of California United Independent Taxi Vanity Girl Hollywood Voda Spa

The West Hollywood Chamber is a strong business advocate, and they make every effort to support members and businesses. –John Douponce, General Manager, Le Parc Suite Hotel


Calendar of Events: December 2011 through February 2012 December Speed Networking Tuesday, December 6 Holiday Mixer Wednesday, December 7 Member Relations Committee Monday, December 12 Governmental Affairs Committee Tuesday, December 13 Finance Committee Monday, December 19 CHAMBER CLOSED Monday, December 26 CHAMBER CLOSED Monday, January 2

Tender Greens (8:00am) Revolver (6-8pm) Chamber (4:00pm) Chamber (4:00pm) Chamber (4:00pm) Christmas New Years

January Speed Networking Tuesday, January 3 Job Fair Committee Thursday, January 5 Member Relations Committee Monday January 9 Governmental Affairs Committee Tuesday, January 10 Special Events Meeting Friday, January 13 CHAMBER CLOSED Monday, January 16 Networking Mixer Wednesday, January 25 Annual Meeting & Board Installation Thursday, January 26 Finance Committee Monday, January 30

Viper Room (8:00am) Chamber (1:00pm) Chamber (4:00pm) Chamber (4:00pm) Chamber (11:00am) Martin Luther King Day Andaz (6:00 – 8:00pm) TBD (8am – 9:30am) Chamber (4:00pm)

February Job Fair Committee Thursday, February 2 Speed Networking Tuesday , February 7 Special Events Committee Friday, February 10 Member Relations Committee Monday, February 13 Governmental Affairs Committee Tuesday, February 14 Finance Committee Monday, February 27 Networking Mixer Wednesday, February 29

Chamber (1:00pm) TBD (8:00am) Chamber (11:00am) Chamber (4:00pm) Chamber (4:00pm) Chamber (4:00pm) TBD (6:00 – 8:00pm)

“I have been an active member of the West Hollywood Chamber for over four years.

The main way I participate is to attend all the networking events. This has not only been an important source for gaining new business, but also a way for me to connect to the local business community. I find myself recommending a restaurant or hotel and other Chamber businesses to fiends and colleagues. In addition, I have of coursed utilized and referred the business owners that I have met at the Chamber, and they have provided me top notch service! -Tim Peterson, TWP Insurance


The Sunset Strip, Colossal Destination of Rock Heritage

Billy Bob Thornton, Slash, Henry Rollins, honoree Ozzy Osbourne, Billy Morrison and Jim Norton, 2009

By Reina G. Martinez

Now documented in West Hollywood history, August 18th, 2011 was officially declared “Mötley Crüe Day” as The Sunset Strip Music Festival (SSMF) kicked off an exhilarating 3-day celebration along The Strip by honoring the rock legends. This red carpet night, attended by an exclusive list of invitees at the House of Blues, was a spectacular tribute for “the salty dogs” who were praised for their 30 years of amicable bliss as a rock solid band selling over 80 million copies worldwide and for their musical contributions to the historical roots of The Sunset Strip. Following the insurmountable legacy of previous festival honorees such as the “Prince of Darkness” Ozzy Osbourne and legendary guitarist Slash, Mötley Crüe was inducted into the festival’s “rock hall of fame” as recipients of the “Elmer Valentine Award.” Now in its fifth year as an official “block party,” The SSMF has become a musical oasis for thousands of thrilled rock aficionados who relished in the vibes of such an invigorating music scene from over 80+ bands. Hailed as a “major music fest” by the LA Independent, and recently nominated for the 2011 Creative City Awards for a WeHo Beacon Award, SSMF has gained popularity as the much-anticipated “end of summer events” as no other festival can boast the rich musical culture preserved within the monumental walls of the Roxy, Viper Room, House of Blues and the Whisky A-GoGo. Since 2009, generations of die-hard rock fans have eagerly crowded The Strip to experience such an amazing festival that can’t be replicated anywhere in LA. “The SSMF is a landmark event with an amazing mission with The Sunset Strip as a historic location for music lovers and musicians alike…. We encourage our student and alumni community to be a part of what goes on here on The Strip, not only to further their own careers, but to educate themselves on how music is constantly changing.” –Roy Walker, Marketing Director of Musicians Institute, College of Contemporary Music.


Ray Manzarek and Robby Krieger of The Doors, 2011

Escape The Fate, 2011

Fergie and Slash, 2010 Public Enemy, 2011

Matt & Kim, 2011

“In just four short years, the Sunset Strip Music Festival has grown to become one of the premier music events in the country. Each year the event grows, bringing people from around the world to West Hollywood and the world famous Sunset Strip. We have been honored to give back to the individuals who helped shape this boulevard by celebrating Sunset Strip icons Lou Adler, Mario Maglieri, Elmer Valentine, Slash, Ozzy Osbourne and Mötley Crüe, and giving music fans the opportunity to enjoy diverse lineups featuring all star talent each year. The festival continues to gain international media attention and exposure and shines a strong spotlight on The Sunset Strip community,” Karmen Beck, SSMF Managing Director.

The Sunset Strip Music Festival goes beyond the celebration of music and art as the business and community aspects are infused with its mission. In 2010, the musical and artistic vision sparked the epic collaboration between The Sunset Strip Business Association and Gibson Guitar with the unveiling of “GuitarTown on The Sunset Strip,” where local and nationally acclaimed visual artists showcased their artistic interpretations of a musician, personality, or iconic moment to The Strip’s unique history with visually enticing guitar sculptures. Furthermore, as the iconic rock heritage of The Strip launched the careers of numerous world-renown bands, many of today’s young artists aspire to be inducted in The Strip’s heritage of rock legends. Up-and-coming artists from Musicians Institute, College of Contemporary Music, a valued sponsor of The 2011 Sunset Strip Music Festival, are given the extraordinary opportunity to showcase their talent. One rising artist from MI is Elaine Faye, singer/songwriter, who was blown away to be given such an amazing opportunity to represent the Institute at The Sunset Strip Music Festival. Like any other aspiring musician in LA, she was truly humbled to have had the opportunity to perform at the festival and feel like a “rock star.” For the younger generation experiencing the festival’s embracement of different genres of music, such as this year’s anticipated artists Mötley Crüe and Public Enemy, illustrated an inspirational sense of unity that was invoked by the power of music. “Music is a certain type of communication that takes place when listening or sharing music. It gives people the opportunity to connect with others and with themselves in a way that is only found through the experience or listening of music, regardless of the genre...” -Elaine Faye, Artist-singer/songwriter, Musicians Institute

Mötley Crüe, 2011

Travie McCoy, 2010

Our Chamber Members, The Roxy, The Rainbow, the Whisky A Go-Go, The Viper Room and The Comedy Store among many others, such as Executive Director of the SUNSET STRIP BUSINESS ASSOCATION Todd Steadman, his staff and its Board of Directors, were instrumental in the success and the continual efforts for the resurgence of The Strip. Thanks to Karmen Beck, companies such as Virgin America, Musicians Institute, Vitamin Water, Bud Light, Jack Daniel’s, Los Angeles Hornburg Range Rover on The Sunset Strip, and 98.7fm along with merchandise vendors, food trucks, and coveted beer gardens sought the chance to be a part of such an exciting sponsorship opportunity. Thus, the lucrative success of the three-day event this year led to an increase in hotel reservations and patronage of restaurant and bars which provided the opportunity for resources to be allocated into the social programs of its beloved community. This year The Sunset Strip Music Festival’s own community efforts included charitable ticket sales benefitting West Hollywood Elementary’s music and art education program as well as a reported $1 million generated to businesses and eateries in West Hollywood. The colossal step from the West Hollywood City Council granting a street closure of The Sunset Strip from San Vicente to Doheny back in 2009 transformed the SSMF as the ultimate summer “rock spot.” However, one can’t fully appreciate the festival without recognizing the force of Lou Adler, Mario Maglieri and Elmer Valentine, founders of the renown The Roxy Theatre, Rainbow Bar & Grill and the Whisky A Go-Go who followed their passion for music and the legacy of The Sunset Strip which led to the event’s debut in 2008. Ultimately, the awakening of this rock phenomenon on The Sunset Strip preserves its history that defines The Strip as the Mecca of rock culture and entertainment. Sources: The Book of Rock by Philip Dodd (Thunders Mouth, 2001), Sunset Strip Home Page, and the City of West Hollywood Public Information Office.


Lights!…. Camera!…. FASHION!…. Night Out

“Fashion’s Night Out is a great opportunity to showcase the City’s emerging fashion retail businesses. We are fortunate to have a diverse mix of small independent retailers as well as brands recognized around the world that create a unique shopping experience for any fashionista.” Maribel Louie,

Economic Development Analyst, City of West Hollywood








“The FNO Pop-up Lounge was a great way to show off the creativity of our businesses community with a unique take on art and fashion as Jane’s photography complimented David’s alluring fashion.” Devin Ford,

Devin Ford Photography

“Fashion’s Night Out 2011 was a fantastic event. Our retailer participation nearly doubled from last year. There were more people out on the streets and in the stores, and we had several world renowned luxury brands participate for the first time including Christian Louboutin, Balenciaga, and Stella McCartney.” - Ryan Farber, Executive Director, The Avenues

1. Cult performs at 3.1 Phillip Lim; 2. Councilmember Abbe Land at the Chamber Pop-Up Lounge; 3. Claudia Endler Designs jewelry, 4. David Van Akin of DAVIDDESIGNS with a customer; 5. Fashion designer Reginald Michael, model Jolene Anderson and artist Miguel Angel Reyes 6. Make up artist Adrienne Trewolla of Aries Artistry 7. Nelly Tchayem from Modani Furniture; 8. Fashion model Jolene Anderson; 9. The friendly staff at LASC (Los Angeles Sporting Club) greeting customers.



Photo credits: ©Erskine Bonilla, ©Rubén Esparza


Fabulous, bright and bold are just some of the sizzling styles of many of the fashionable West Hollywood businesses showcased this past September 8th during Fashion’s Night Out. Whatever your unique style, it was an enchanting night of fashion and fun, visiting the hottest trend setting boutiques along the streets of West Hollywood. The event was created as a response to the devastating recession two years ago by Vogue Magazine, the Council of Fashion Designers of America, NYC & Company, and the City of New York embarked on a vocation to putting the “fun” back in shopping, 2009’s premiere of FNO brought designers, celebrities, models and fashion editors to come together to stage an exciting one-of-a-kind event. Unsurprisingly FNO’s adage of fashion, shopping, partying, and FUN spread across borders becoming a worldwide phenomenon with 16 countries and numerous cities partaking in the trendy celebration. The Avenues: Art, Fashion and Design District took the fashion lead with Vogue’s globally recognized Fashion Week, and West Hollywood gained momentum and restored consumer confidence with over 40 retailers signing-on throughout the city. In its second year participating, illustrious West Hollywood retailers and boutiques included Arcade, Beckleys, Chrome Hearts, Vera Wang, Nicole Miller and the Sunset Plaza, Balenciaga, Barker Black, Christian Louboutin, Church Boutique, Donola, Faith Connexion, Helmut Lang, Revolve Clothing, Stella Mc Ccartney, Theory, Theory Men and Y3 Adidas, 3.1 Phillip Lim, LIVE! On Sunset, Revolve, Ten Over Six, Alberta Ferretti, H.L.N.R, and Roseark; many of which offered exclusive event discounts and giveaways. The Avenues partnered with The Sunset Strip Business Association, City of West Hollywood, the West Hollywood Marketing and Visitors Bureau and the West Hollywood Chamber of Commerce emphasizing the powerful collaboration of the West Hollywood business community. As cities across the world collectively celebrated the art of fashion and design, West Hollywood did not hold back on glamour and sophistication flaunting their high-end boutiques, pop-up venues and a spectacular after-party sponsored by the West Hollywood Marketing & Visitors Bureau at the ultra-posh Sky Bar at the Mondrian Hotel.

By Reina G. Martinez

“Fashion’s Night Out is about highlighting everythingshopping, businesses, the community and bringing people out to enjoy their community and the stores in West Hollywood by making them friendly to residents and visitors as one big party!” Abbe Land

Councilmember ,City of West Hollywood





With its “hop on/ hop off” shuttles whisking away euphoric shoppers to their desired fashion destinations, no doubt Melrose Avenue was simply the place to see and be seen! At the FNO VIP Pop-Up lounge, Chamber Members were in full fashion form providing a plethora of lifestyle, music, fashion and beauty components to the evening’s festivities. The Pop-Up featured hand scrubs by Voda Spa, back rubs with Isle of Serenity professionals, make-up by Adrienne Trewolla of Aries Artistry, and the hair stylings and blow-drys by B2V Salon stylists. The space generously contributed by real estate member Martin Amiri of Losangelux was dressed to the nines with vanity mirrors from VanityGirlHollywood and sleek white leather furniture, exquisite lamps and lacquered tables by Modani. The walls were highlighted in the stunning photographic artwork of member Jane Gottlieb (artwork on the cover of WORKS) and the amazing compositions from Devin Ford Photography and lit by Off Tatum Productions giving the room an ambient and relaxing feel. The magnificent décor gracing the FNO VIP Pop-up lounge illustrated the creativity of some of great West Hollywood businesses. DAVIDDESIGNS highlighted his couture with model Jolene Anderson strutting her stuff throughout the night and Claudia Endler Designs showed power of proportion and attention to detail with her dazzling showcase of the finest jewelry elements. Uberpromo was on the case… securing cases of vino from Solsticio and lets not forget Laurawil putting her savvy media talent to great use for our outreach and public relations effort. So what solely may define FNO? Is it a celebration only focused on shopping and fashion? “Not quite so” replied Rubén Esparza, this year’s logo designer for West Hollywood’s FNO and Chamber Member RED Studios; “Fashion’s Night Out is about celebrating the business of fashion -- It’s not just about trends but rather, it is about celebrating your own unique style and doing it well!” Rubén’s cutting edge mantra was apparent during the after party at the Sky Bar where an overwhelming crowd came out to dance, drink, mingle and make a trendy “splash” in the hotel’s pristine pool. Genuinely Rubén’s words of celebrating your own personal fashion trend was evident that night as we all partied into the night feeling confident in our own unique style.


“Fashion’s Night Out is about celebrating the business of fashion -It’s NOT just about trends but also about celebrating your own unique style and doing it well!” Rubén Esparza





10. The work of photographer Devin Ford 11. Rubén Esparza of RED Studios 12. Voda Spa gift bag 13. Window display of Alpha Man men’s store on Melrose 14. Modani furniture 15. This years graphics and new logo design by chamber member RED studios 16. A volunteer wearing an official WEHO FNO t-shirt 17. In-store fashion display at Alberta Ferreti 18. Neon display at Christian Louboutin’s shoe store.


New West Hollywood Library opens its doors. Spectacular!




The highly anticipated new West Hollywood Library, a civic landmark and centerpiece of the West Hollywood Park Master Plan, is a state-of-the-art library and civic and cultural center designed to achieve a Leadership in Energy and Environmental Design (LEED) Silver rating. Designed by Chamber Member architects Steve Johnson and Jim Favaro of Johnson Favaro, the Library holds more than 150,000 volumes as well as magazines, CDs, DVDs, audiobooks and special collections that spotlight West Hollywood’s vibrant diversity. The library features an International Languages Collection; an extensive LBGT collection; a Decorative Arts and Design Area; a collection of large print materials for seniors and people who are visually impaired. The library includes indoor and outdoor public art installations, as well as three murals displayed on the exterior walls, part of an innovative collaboration with The Museum of Contemporary Art, Los Angeles (MOCA), and the City of West Hollywood. Over 1,200 new library cards have been issued and the new library was immediately put to use, with community members learning about the new selfcheckout system for books and using the library’s computer terminals. It has had record numbers of over 1,000 visitors per day since its opening. Thanks to its members the West Hollywood Chamber of Commerce has successfully raised $25,000 contributed to the Library Fund naming the archive flats in the West Hollywood Room. We express our sincere thanks to the business community for their a unwavering financial support for its City and the new public library.








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1. City Manager, Paul Arevalo, Councilmember Heilman, Councilmember Abbe Land, Library Fund Chair, Christopher Bonbright, Mayor John Duran, Councilmember D’Amico; 2. Simon Mani, Partner, Mani Brothers and Genevieve Morrill, President/CEO, WHCC; 3. LouAnne Greenwald, Library Fund, Campaign Manager and Alan Johnson, Owner, Ramada Plaza West Hollywood; 4. Artist Mar with Caradoc owner and director of Maximillian Gallery at the Sunset Marquis 5. Artist Gregory Siff 6. Susan Anderson, library manager with guests 7. Wall of the Children’s Theater; 8. Library Consultant, Linda Demmers and architect Steve Johnson, Principal, Johnson Favaro and winner of the John Chase Art & Design Award at the Creative City Awards 2011; 9. Artist Sheppard Fairey, West Hollywood Library commissioned artist and his wife, Amanda Fairey; 10. Dana Benoit and Jeff Miller ; 11. A section in the library; 12. Author and Library Fund Board Member, Christopher Rice and Christopher Bonbright, CEO of Ramsey Shilling, and Library Fund Chair; 13. a stairwell in the library; 14. Library garage and part of MOCA’s Art on the Outside, work by artist Kenny Scharf; 15. Artist Sheppard Fairey’s elephant as part of MOCA’s Art on The Outside; 16. A view of the library from the Pacific Design Center.




Thousands of revelers dressed in extravagant costumes crowding the glittering streets and dancing to the pulsating sounds in a coquette masquerade ball as a “Queen of the Carnaval” is coronated. No, you are not in Rio…. welcome to the enchanting world of the West Hollywood Halloween Carnaval. October 31st is the “hair-raising night” for the spooky festivities in one of West Hollywood’s most outrageous street parties. From sultry drag queens and devilish angels, monsters and ghouls to the creatively wicked parading down the streets of Santa Monica Boulevard. Each year more than 300,000 people come out to enjoy the craziest Halloween celebration in theworld. As revelers crowd these establishments, Here Lounge, Micky’s, Fiesta Cantina,The Factory, Eleven, The Abbey, Z Pizza, and Hamburger Haven, some of the illustrious Chamber Members, invite you to feast and celebrate Halloween “West Hollywood style.” Celebrating “all hallows eve” under the pale moonlight, this spectacular event features three outdoor stages along with bars the and restaurants along Santa Monica Boulevard concocting their own special “witches brew” for the night.


Following last year’s incredible Guinness World Record of the Time Warp dance in honor of the 35th anniversary of the Rocky Horror Picture Show, this year’s Carnaval will feature Project Masquerade at The London. Sponsored by the West Hollywood Marketing & Visitors Bureau, Project Masquerade showcased the extravagant creativity that goes into the making of some of the elaborate costume designs that captivates thousands of visitors from around the world each year as they march down Santa Monica Boulevard. Produced by the City of West Hollywood with creative production by Authentic Agency, the West Hollywood Costume Carnaval, along this one-mile stretch of road, is annually transformed from the “traditional” concept of Halloween into a frightful, fun, and flirtatious atmosphere of Carnaval. This cosmic union between the creative city and Authentic Agency has unleashed an enchanting realm that has become one of the largest celebrations in the world! So what perhaps is it in the ghostly air that keeps luring these wayward souls on “All Hallow’s Eve?” I had the privilege of interviewing the supreme force behind Authentic Agency, Founder Liam Lynch, whose artistic brilliance brings a unique vision into the massive production of West Hollywood Carnaval.

Photo credits: ©2010 Joshua Barash ©2011 Rubén Esparza ©2010 Jonathan Moore

As the creative force behind Authentic Agency how has your vision been manifested in the production of the West Hollywood Carnaval and what is the significance of Halloween for you? Liam: Halloween is America’s greatest unofficial holiday that goes beyond its concept as a tradition and one that has become a ‘ritual’ of a festival. Halloween is about emphasizing the mythology and not losing West Hollywood’s popularity as a great “out party” while embracing the roots of Carnaval. Chamber: What is it about the West Hollywood’s Carnaval that makes it different from other Carnavals around the world? Liam: Visitors are attracted to the West Hollywood Halloween Carnaval each year because the creative production plays a role in enhancing what is known about Halloween Carnavals internationally. I have been at many diverse Carnavals in the U.S. and in Europe, but the uniqueness and phenomenon of the West Hollywood Carnaval is an experience that can not be captured in content but as a one-of-a-kind ‘actual experience.’ This type of experience is enhanced by extravagant costumes that make it a dense and fun experience that is simply incomparable.

Chamber: What advice do you have for businesses that are thinking of joining the Chamber? Liam: I can’t stress more highly the importance of being a Member now more than ever. With the issues we are facing at the current time and the choppy economy, one can only benefit from a membership. The West Hollywood Chamber of Commerce identifies with its Members to collaborate on the business’ best interests to move forward. As a Member for the past three years, Authentic Agency has gained immense benefits as a small business that’s always looking for support from the city as well as merits from the fellow business community. Chamber: What inspired you to create “an experiential marketing and branded entertainment boutique?” Liam: Passion. Whether it’s producing a lifestyle program or an ad, I emphasize the importance of the ‘life experience.’ All of us at Authentic Agency like to think that we can change people’s lives modestly, not save them, even for a moment. That is MY passion- to give people an opportunity to step out of the original and into an ‘actual experience’ illustrated in Carnaval. Indeed, the City of West Hollywood’s core value as a “creative city” is perfectly exemplified as the City took the lead in transforming the Halloween Carnaval. A tradition that once began as a “gay and lesbian” event in 1987 has now evoked Liam’s artistic gifts and passion. If it is the occult and a coquette masquerade experience that your spirit is in search of come Halloween night, then dare to be transported to the enchanting world of a glittery Carnaval featuring some of the most outlandish celebrations in the heart of West Hollywood. 13

WEST HOLLYWOOD CHAMBER COMMITTEE ACTION REPORT There are many ways to get involved with the Chamber to make a difference in your community by volunteering, sharing your expertise and getting plugged in. Participation on Committees offers Members the opportunity to contribute directly to the work of the Chamber and to interact with fellow Chamber Members who share common interests. Committee participation is a great way for Members to network, share ideas and further the Chamber’s objectives for businesses through Chamber promotions, support and advocacy initiatives. Below are descriptions of the Chamber’s active committees. If you are interested in joining one of these committees please contact the West Hollywood Chamber of Commerce at (323) 650-2688. Governmental Affairs Committee The Governmental Affairs Committee, otherwise known as GAC, reviews various requests for project support and discusses other governmental issues affecting the business community. For example, GAC recently took an opposing position on bans that are bad for business or negatively impact our brand, industries or business community at large. GAC meets the second Tuesday of each month at 4pm. Member Relations Committee This committee works to retain and increase membership by assessing and accommodating the needs of members. The committee recently launched a Buddy System to welcome new Members and an Ambassador Program to reach out to existing Members. Member Relations Committee meets the second Monday of each month at 4pm. Special Events Committee This committee assists in the planning of our Special Events. The Chamber has three major events each year that act as fund raisers for the Chamber. They are the Annual Meeting and Board Installation, State of The City and Creative City Awards. Special Events Committee meets the second Friday of the month at 11am. Finance Committee This committee oversees financial records and reports the monthly financial status to the CFO of the Board of Directors. The Committee also will from time to time consider special fund raising and special spending requests. Finance Committee meets the last Monday of each month at 4pm. Job Fair Committee This committee assists in the planning of the annual Job Fair which is held in late September. If you would like to get involved for next year’s Job Fair, please contact us at 323-650-2688. Health Fair Committee This committee assists in the planning of the annual Health Fair. Committee members participate in all aspects of executing the event. The committee will start planning the 2012 Health Fair soon, so stay tuned for more details!

“The West Hollywood Chamber of Commerce is one of the


best bangs for your ‘buck’ in town. As President of the Los Angeles County Business License Commission, I see all too often the need for businesses to have strong local support, and the WeHo Chamber delivers the goods. They refer business, advocate for business issues, support their members’ causes, and provide great networking opportunities. I am proud to be a member!” –Steven Afriat, President, The Afriat Consulting Group, Inc.

new member profiles June 16th -- October 20th Abacus IT, Est. 2011 9050 Santa Monica Blvd., West Hollywood, CA 90069 Phone: 310-271-9771 Fax: 310-691-5137 Abacus IT, Inc. is a full service IT solution provider focusing on individuals and small to medium sized businesses. Abacus IT provides PC & MAC repair as well as set up and maintenance services for desktops, laptops, servers and networks. Services also include virus removal, both hardware and software installations and upgrades, information back-up systems, data recovery, and set-up of Shared Exchanges and Cloud Services. Alpha Man LLC, Est. 2004 8654 Melrose Ave. , West Hollywood, CA 90069 Phone: 310-855-0775 Alpha Man was founded in 2004 by style-maker Darren Gold as an all-encompassing men’s lifestyle store highlighting the best of the best. From candles to cashmere, grooming products to gadgets, water bottles to wayfarers and everything in between, these welledited selections of both whimsical and practical items have price points for every budget to meet the specific male challenges of how to love, groom, learn, look, home and entertain. Alpha has been featured in Vanity Fair, GQ, People Stylewatch, the LA Times, Travel + Leisure, The New York Post, the Advocate, Lucky, People and remains on GQ’s Top 100 stores list as well as’s top 10 websites for holiday shopping. Dr. Andreas Mulas, Est. 1991 9201 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-246-0995 Fax: 310-246-0956 Dr. Andrea Mulas has been providing world-class aesthetic and cosmetic dentistry and has changed lives in Southern California and Italy for the past 20 years. Dr. Mulas’ expertise in Restorative, Implant & Cosmetic Dentistry can give his patients the captivating smile they have always dreamt of. His dedication in giving them the best solutions to their individual needs is what makes his dentistry one-of-a-kind and has helped many to reestablish their confidence and self-esteem.


Beach Coast Insurance, Est. 2009 215 Pier Ave. Suite D, Hermosa Beach, CA 90254 Phone: 323-526-8026 Beach Coast Insurance is an independent insurance agency providing insurance and financial services throughout California. With a high level of service and professionalism, Beach Coast takes pride as a select group of financially sound and reputable insurance companies providing the best coverage at a competitive price. Their services include both personal and commercial lines of insurance including: auto, homeowners, commercial auto, general liability, business policies, workers compensation, life and health.

City of Hope, Est. 1911 1055 Wilshire Blvd., Los Angeles, CA 90017 Phone: 213-241-7220 City of Hope is one of only 40 National Cancer Institute-designated Comprehensive Cancer Centers nationwide. They are an independent biomedical research, treatment and education institution and a leader in the fight to treat, cure and ultimately prevent cancer, diabetes, HIV/AIDS and other life-threatening diseases. On their campus just northeast of Los Angeles, scientists and physicians work together, translating novel ideas into new treatments for patients in Southern California and around the world.

Brunch Butler, Est. 2010 1710 N. Crescent Heights Blvd. Los Angeles, CA 90069 BrunchButler is LA’s first brunch home delivery service. With a focus on celebrating brunch culture, Brunch Butler was first launched in Switzerland three years ago. Nothing compares better than a relaxed atmosphere in a business meeting or at your private event with a healthy, high-quality brunch, delivered in conveniently designed brunch boxes. To name just a few of their specialties, they offer a wide variety from home-baked breads & pastries, Swiss birchermuesli, fruit & granola bowls, fresh squeezed juices, salads and salmon to black caviar tuna tartar.

Equity Technology Partners, Est. 2010 601 South Figueroa Street, Ste 4050 Los Angeles, CA 90017 Phone: 888-689-2777 Equity Technology Partners provides IT services not only locally in the Los Angeles metro area but also across the country. They provide their clients with incomparable expertise, attentive support, and guaranteed satisfaction. Their flexibility allows you to choose the services you want, all at affordable prices that keeps your budget for IT services under control. Call them today to discuss how they can help your business.

CHASE Co. Bank, Est. 2010 8951 Santa Monica Blvd. Suite F West Hollywood, CA 90069 Phone: 310-275-3158 Fax: 310-275-3506 CHASE is the U.S. consumer and commercial banking business of JP Morgan Chase & Cp. (NYSE:JPM), a leading global financial services firm with assets of $2.2 trillion with operations in more than 60 countries and has employed more than 20,000 Californians in 2010. CHASE serves consumers and businesses in California through more than 850 bank branches and 3,200 ATMs providing online and mobile banking. JP Morgan CHASE also has focused on the community development, education, and arts & culture contributing more than $23 million to California nonprofit organizations. Cirque du Soleil- Iris, Est. 2011 Kodak Theater, 6801 Hollywood Blvd. Los Angeles, CA 90028 IRIS A Journey through the World of Cinema is the first permanent production from Cirque du Soleil in Los Angeles and will take up residence exclusively at the world-renowned Kodak Theater at Hollywood and Highland Center since July 2011. Directed by French director-choreographer Philippe Decoufle and featuring music by Danny Elfman, IRIS brings together dance, acrobatics, live video, and filmed sequences has taken spectators on a fantastic voyage through the history of cinema and its genres.

Firm Body Evolutions, Est. 2008 8704 Santa Monica Blvd. 3rd Floor West Hollywood, CA 90069 Phone: 310-652-5522 Firm Body Evolutions is a holistic health and fitness center with cutting edge equipment and services for weight loss, detoxing, and aging. They help you naturally feel and look better by incorporating holistic health and alternative and preventive care. Fonuts, Est. 2011 8104 W. 3rd St., Los Angeles, CA 90048 Phone: 323-592-3075 Fax:310-430-4070 Fonuts is a high-end coffee and donut shop. Although none of the donuts are fried (hence, fonuts), they offer wheat/ gluten-free fonuts, vegan as well as the regular more decadent fonuts. Fruute, Est. 2011 8951 Santa Monica Blvd., Suite A West Hollywood, CA 90069 Phone: 310-786-9983 Fruute is a mini tart shop, a first of its kind with sixteen signature tarts that are handmade daily in classic and curious flavors. Classic flavors include sea salt caramel, tiramisu, crème brulee, as well as the more curious flavors; wasabi with blood orange and black pepper chocolate.

Gerald David Bauman, T.M., Est. 1976 468 N. Camden dr. #200, Beverly Hills, CA 90210 Phone: 310-279-3789 Gerald David Bauman has an ardent dedication to offer his clients the BEST OF THE BEST! As a diamond supplier to diamond dealers to the world, he is the “Jeweler to the Stars” and works at wholesale prices by appointment. He will soon be opening a new location in West Hollywood! Harmony Studios, Est. 2011 8440 Santa Monica Blvd., West Hollywood, CA 90069 Phone: 323-822-9534 Fax: 310-289-8213 Harmony Studios is a pilates evolved movement studio that embraces gyrotonic, weights, TRX and a variety of cardiovascular machines. Harmony has been a part of the West Hollywood community for almost twelve years and has participated in local schools and charities to create a communal approach. Home Box Office (HBO) HBO is one of the largest and most prestigious entertainment companies in the world with award winning television and film productions. For the past decade HBO has hosted their signature Emmy event in the PDC and is a great supporter to the West Hollywood business community. Integrated Transportation Services, INC (ITS) Est. 1990 9740 W. Pico Blvd. Los Angeles, CA 90035 Phone: 800-487-4255 Fax: 310-551-3061 Integrated Transportation Services, Inc (ITS) has been providing Southern California with superior chauffeured car service for over 20 years. Whether you are transferring to a local airport, entertaining important clients or enjoying an evening out on the town with 500 friends, the ITS team of professionals will ensure safe and efficient ground transportation. Their reservations team is available 24 hours a day to assist you in arranging chauffeured transportation locally, nationally or internationally. Discount code: WHCC2011. John Gile, Est. 2003 1555 Vine Street, suite 212 Hollywood, CA 90028 Phone: 323-461-1000 Fax: 323-461-1005 Their firm specializes in public affairs and fundraising for “not for profit corporations.” Their clients include health organizations, hospital and educational institutions, and programs benefiting people living with HIV/AIDS. In addition, their firm provides strategic planning and board development services.

Kitchen 24, Est. 2011 8575 Santa Monica Blvd. , West Hollywood, CA 90069 Phone: 323-465-2424 Kitchen24 offers a unique approach to the classic All-American Diner concept. Their goal is to combine traditional diner attributes such as value, comfort, accessibility and consistent All-American cuisine with a fun and modern menu, design and atmosphere. The menu is a reinterpretation of classic American Diner cuisine striving to prepare everything in house with fresh, sustainable ingredients. Their reverse osmosis filtration system provides the highest level of water filtration available; this translates to superior coffee, cocktails and food. As a 24-hour diner & bar, they hope to become your favorite neighborhood spot for breakfast, lunch, dinner, cocktails, take-out, delivery and late-night. L.A.C.E.R. Afterschool Programs, Est. 1995 1718 N. Cherokee Ave., Suite A Los Angeles, CA 90028 Phone: 323-957-6481 Fax: 323-957-6480 The L.A.C.E.R. Afterschool Programs is a nonprofit organization providing middle and high school students with FREE academic assistance, visual and performing arts and organized sports activities that are increasingly unavailable in the public schools. By allowing young people the opportunity to improve their skills and develop new ones in a safe, supportive setting, L.A.C.E.R. fosters scholastic achievement, self-confidence and good citizenship serving over 2900 students annually at four middle and two high schools in the greater Hollywood area. Liberty Hill Foundation, Est. 1976 6420 Wilshire Blvd., Ste. 700 Los Angeles, CA 90046 Phone: 323-556-7200 Liberty Hill advances movements for social change through a unique combination of grants, leadership training and alliance building. They identify, invest in and equip community leaders at the frontlines of change with the skills and relationships needed to build power and advance a common agenda for equality and opportunity in Los Angeles, including lesbian & gay rights, a healthy environment and addressing poverty across Los Angeles County. Mercedes-Benz Driving Academy, Est. 2011 8231 W. 3rd Street Los Angeles, CA 90048 Phone: 855- 623-2872 Fax: 949-271-5610 Mercedes-Benz Driving Academy is a unique teen driving school designed to teach novice drivers to become safe and responsible drivers. Their integrated approach uses engaging online courses, comprehensive on-road training, interactive classroom sessions and includes a strong focus on parental involvement. Their coaching methodology fully engages the student and promotes decision making during the learning process. Mercedes-Benz builds some of the world’s safest carsit’s now time to build the safest drivers.

Momentous Insurance Brokerage, Est. 2010 5990 Sepulveda Blvd., Suite 550 Van Nuys, CA 91411 Phone: 818-933-2778 Fax: 818-933-2294 Momentous Insurance Brokerage is a top 100 firm in the United States and writes all lines of insurance, including business, personal, health, life and disability. Their areas of expertise include high profile individuals, film & television, music & touring, professional services, sports and restaurants. They offer unparalleled service, expertise, and strength of relationships with carriers while taking care of your insurance so that you can focus on what you do best. Nicole Miller, Est. 8633 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-652-1629 Nicole Miller is an American fashion designer with a modern, ageless aesthetic. Miller’s signature is joyful, exuberant and refined which make her silhouettes skillfully draped to achieve a natural body consciousness that is sensual and dynamic. She is the pre-eminent American among fashion’s print and color elite. Currently, a total of fifteen Nicole Miller freestanding stores are located in major cities across the United States. Revolver, Est. 2011 801 Larrabee St. Suite 6 West Hollywood, CA 90069 Phone: 310-694-0430 Revolver Video Bar is an updated version of its successful predecessor that was appreciated by so many in the earlier decades. Hosting the latest in video/ audio technology, great cocktails and a friendly welcoming staff, it’s a place where everyone in the community can relax and have a great time. Check them out at the Chamber Holiday Mixer on December 7th! Rocher Group, Est. 2011 5670 Wilshire Blvd., Ste 1410, Los Angeles, CA 90036 Phone: 323-556-9200 Fax: 323-556-9203 The Rocher Group is committed to providing their clients with timely, proactive, innovative, and independent financial and tax services of the highest quality. In everything they do, commitment will be clearly evident; giving their clients the confidence they need to succeed. The services they offer include, Tax Preparation, Accounting, Business Plans, Business Forecasting Outsourced CFO Services, Tax Audits, Canadian Tax Preparation, Business Management, and Quickbooks Pro Advisor.

New Member Profiles, continues on page 18


New Member Profiles, continued from page 17 Snobar, Est. 2011 8717 Santa Monica Blvd, West Hollywood, CA 90069 SNOBAR is the latest dessert revolution of natural, fruity and refreshing ice treats. Compared to normal “shaved ice” in which a frozen brick of water is shaven down and syrup is poured on top, “SNO” as SNOBAR™ has coined the term, offers a uniquely novel texture and taste. SNOBAR uses purified water infused with flavoring before it is flash-frozen to capture a full taste in every spoonful.

“We have been with The West Hollywood Chamber of Commerce for a few years now. We have enjoyed their excellent service and professionalism. We have been to other Chamber events, and have found that theirs are the most beneficial, entertaining and welcoming to all. Thanks to their well delivered marketing skills, we are much better known in the community, than ever before. -C. Valencia, Penny Lane

West Hollywood Chamber of Commerce Mission Statement & Major Objectives

WHCC Staff

Genevieve Morrill President/CEO

Mission Statement:

To support and advocate for a community environment where commerce can flourish.

Matthew Clark Director of Membership & Events Reina Martinez Administrative Assistant

Major Objectives: • Advance business activity through economic development; • Advocate the position of the business community; • Enhance the quality of community life; • Achieve and maintain a progressive, integrated communications program; and • Maintain and enhance operational effectiveness and efficiency.

8272 Santa Monica Blvd. West Hollywood, CA 90046 Phone: 323-650-2688 Fax: 323-650-2689

Newsletter Design by Jane Gottlieb 18

Governmental Affairs & Business Advocacy West Hollywood Chamber of Commerce Takes a Position to Oppose the City Council’s Proposed Ban on Fur in Fashion Retail The West Hollywood Chamber of Commerce, its board of directors and retail businesses took an official position to oppose an ordinance, in principal and concept, being proposed that would ban fur apparel in fashion retail stores. In a letter sent to the City Council, the Chamber indicated their opposition and how this would negatively impact the businesses, the fashion district, and realtors/developers ability to encourage more high-end fashion houses to open their business in West Hollywood. The Chamber along with The Avenues: Art, Fashion & Design district declined to serve on an ad-hoc committee whose role was to draft such an ordinance, but instead offered to submit economic findings in a comprehensive report so that an informed decision could be made. A detailed Economic Impact Study showed that 46% of apparel retailers, or approximately 90 retailers in the City of West Hollywood, sell fur apparel. The economic report was conducted prior to any ordinance being drafted and did not include a survey of retailers carrying products such as hats, gloves, belts, scarves and shoes – now included in the draft ordinance and creating a greater economic impact to our retail community by the addition of these banned fur-product accessories. Over the past decade West Hollywood has spent hundreds of thousands of dollars to attract fashion retail and establish West Hollywood as an international fashion destination. The proposed ban on the sale of fur apparel would have devastating effects on the fashion district in West Hollywood including loss of jobs, inability to bring in new fashion retailers, more vacant storefronts and loss of tax revenues that support city improvements, residential and social programs. In an effort to find solutions that may help achieve some of the City’s objectives towards stopping animal cruelty, the Chamber submitted alternatives that would promote animal welfare and consumer education – but not be an outright ban on fur! One such proposed alternative is a label program being used internationally called Origin Assured (OA).

Programs such as this would limit what fur products could be sold, but would serve to advise the consumer where product comes from and how they were obtained. More City’s and retailers that use this label program are ensured that products they receive are from a source that is regulated and from countries that are following humane standards.The Chamber suggested to the City that implementation of a labeling program is a the first step in truly making change in affecting countries such as China, forcing them eventually to stop the inhumane treatment of animals. Another proposed alternative was a simple certification program that would incentivize retailers to be “fur-free” similar to an exceptional and well considered program implemented by the Human Society of the United States. Both programs raise the consciousness of the public to allow them to make an educated decision about their purchases and affectively help in the real fight to end animal cruelty and additionally gains the notoriety West Hollywood seeks as a progressive and forward thinking municipality. The City has not considered these alternative programs, but did sit down with organization business leaders from the West Hollywood Chamber of Commerce, West Hollywood Marketing & Visitors Bureau and The Avenues to provide input on the draft ordinance such as, restrictions, penalties, dates of implementation and the definition of fur apparel. While these business organizations managed to get a small iota of compromise on dates of implementation and the removal of “wool”, the City continues to champion the proposed ban set forth by the anti-fur movement and a Councilmember as part of a political agenda. We are hopeful that the City will continue to work with the Chamber and the West Hollywood business community. Please note: The ordinance to ban fur was scheduled for a first-read at City Council on November 7 and passed with a vote of 3 Council in favor of the ban on November 21, 2011 (Duran, Prang and D’Amico).

“I have had the opportunity to work with The West Hollywood Chamber of Commerce numerous times in my former capacity as the Vice Chair of West Hollywood’s Planning Commission and, more recently, as a land use and governmental consultant representing Chamber members with business before the City. The Weho Chamber leadership distinguishes itself by its proactive, policy-driven approach to government problem solving.They recognize that, for business to thrive in our fair city, they need to work collaboratively with city decision-makers to develop solutions that work for all. -Kate Bartolo, President, Kate Bartolo & Associates


On November 16, 2011, the West Hollywood Chamber hosted the 28th Annual Creative City Awards: Honoring Innovation in Business at The London West Hollywood. The Chamber’s largest and most prestigious fundraiser was a huge success, with seven businesses taking home the CCA statue. Funds raised from CCA help contribute to programming and educational outreach for our business community. The following are the nominees and winners for CCA 2011:




Craig’s: An American Restaurant Craig’s is a local restaurant featuring upscale American comfort food, with a classic bar and customer centric service resulting in a warm and fun experience.

Athens Services Athens Services has been providing waste collection and recycling services in Southern California for over 50 years. They are familyowned and operated, offering a variety of State-of-the-Art services, including automated waste and recycling collection, collection, compose and recycling programs.

Devin Ford Photography Devin Ford Photography captures the “essence” of beauty of her subjects. As a “visual communicator,” her portraits illustrate a genuine interpretation of the “uniqueness” of that moment whether it’s through motion, fashion, or architecture and design, Devin uses her talents on highlighting the artistic elements within photography.

Custom Comfort Mattress As the #1 mattress company in Southern California, Custom Comfort Mattress has a production team of craftsmen with an average tenure of over 11 years of constructing mattresses. Such extensive experience provides the company with the ability to con struct a superior product with time-proven techniques.

Kelly Wearstler Kelly Wearstler is a renowned American designer and tastemaker known for her enchanting take on interiors and luxury lifestyle priming the lifestyle and design experiences for resorts and hotels throughout the United States and abroad. Kelly has recently launched a fabulous collection of ready-to-wear and accessories.

Tender Greens (WINNER) Tender Greens’ motto is to have a conscious connection between “the one who eats the food and the source of sustenance.” With fresh produce shipped from Scarborough Farms in Oxnard, quality beef, chicken and fish from Northern California and the Pacific, these ingredients exemplifies their dedication to using only the finest products in their recipes.

MDA Johnson Favaro (WINNER) Established in 1989 as a limited liability partnership, Johnson Favaro has successfully completed over $300 million worth of construction projects and scores of plans and studies for institutions of higher education, local governments and communities in Southern California in the past 10 years. Their services include all areas of planning and design with building projects ranging in size from $1M to $100M that includes a variety of program and construction types.


O! Burger (WINNER) O! Burger is the first burger joint in the Los Angeles area that serves 100% certified organic food. With an eco-friendly mission statement, O! Burger takes pride on being a “green” restaurant serving delicious burgers that leaves you satisfied.

Oliana Premium Olive Oil & Vinegars Oliana is the only olive oil and balsamic vinegar tasting bar in West Hollywood. With over 45 fresh varieties of extra virgin olive oil and aged balsamic vinegars demonstrates their commitment to bring the world’s finest extra virgin olive oil to the local consumer. Customers are educated about the many benefits that extra virgin olive oil has to offer at Oliana’s warm and inviting environment.





And Company is defined by “who” they are from the dedicated work they represent. As a collection of different personalities, skills and quirks that executes immense creativity that comes from an informed and considered position. Their stock trade stems from the belief of exploring a wide range of possibilities that’s based on their unique and individual experiences.

Organic SEO Organic SEO Marketing is a Los Angeles based SEO firm that has been helping local businesses attain remarkable rankings for their respective industry for over a decade. They are a subsidiary of ESM, one of the top organic SEO companies in the industry today and specialize in customizing each of their unique programs to fit their client’s needs.

RED Studios (WINNER) RED Studios is a multi-disciplinary design consultancy based in West Hollywood. Representing a spectrum of disciplines to challenge today’s conventions around art, visual language, media and identity. Headed by award winning artist/designer Rubén Esparza. RED studios focuses on branding, marketing strategy, print collateral, illustration, and on-line media presence.


The Comedy Store Formerly the legendary Ciro’s nightspot, The Comedy Store has continued its tradition as an artist’s colony prepping people for their chance in the limelight. For nearly 40 years, this family business has featured some of the biggest names in standup comedy, from Robin Williams to Richard Pryor, this landmark currently stands as an icon and leader in the world of American comedy with projects and shows continue making audiences laugh.

Sunset Plaza A chic, little two-block strip of fashionable boutiques and outdoor cafés nestled between Hollywood & Beverly Hills. Sunset Plaza’s trendy bistros line both sides of the Sunset Strip adding a European flair to West Hollywood.

Sunset Strip Music Festival (WINNER) The Sunset Strip Music Festival (SSMF) is an annual street festival with two outdoor stages on the legendary Sunset Strip between Doheny Drive and San Vicente Blvd. This intense rock festival provides access to the Whisky, the Roxy and the Key Club featuring over 170 bands on the legendary Strip.Past SSMF honorees include Slash, Motley Crue and rock god Ozzy Osbourne.


Friends of West Hollywood Elementary School (WINNER) The Friends of the West Hollywood Elementary (FOWHE) is a non-profit organization that supports the educational programs for their students. With their parent-friendly environment, FOWHE considers all parents to be members of its academic environment by offering a variety of ways for families to participate.

L.A.C.E.R. Afterschool Programs The L.A.C.E.R. Afterschool Programs is a nonprofit organization that provides middle and high school students with FREE academic assistance, visual and performing arts, and organized sports activities that are increasingly unavailable in the public schools. L.A.C.E.R. provides young people the opportunity to improve their skills and develop new ones in a safe, supportive setting that fosters scholastic achievement, self-confidence and good citizenship. Currently, over 2900 students are served annually at four middle and two high schools in the greater Hollywood area.

sbe Founded in 2002, SBE has quickly emerged as one of the most transcendent forces in hospitality, real estate and entertainment. Helmed by its visionary Founder, Chairman and CEO Sam Nazarian, SBE has established a thriving collection of award-winning hospitality and lifestyle destinations that are developed and managed through its hotels, restaurants, nightlife and real estate groups. With a voice to re-imagine an entire industry, SBE has authored a refreshing a new vocabulary in hospitality.



George Rosenthal,

Chairman, Raleigh Studios

George I. Rosenthal was born in Medford, Massachusetts. He has been a resident of Los Angeles, California since 1945. Mr. Rosenthal attended John Burroughs Junior High School, graduated from Fairfax High School, and attended Los Angeles city College, Los Angeles State and U.C.L.A. Mr. Rosenthal is Chairman of Raleigh Enterprises, which he founded in 1955. Raleigh, a diversified real estate investment and operating company, is an international industry leader with each of its 15 wholly owned subsidiaries, among which are the Sunset Marquis Hotel; Raleigh Studios Worldwide; Hollywood Rentals Production Services; File Keepers Inc.; commercial office structures; a venture capital division and The Malibu Hills Vineyards which produce Rosenthal – The Malibu Estate and Surfrider wines.


Mr. Rosenthal is a Founder of 1st Century Bank of Los Angeles, is on the Board of Governors for Cedars-Sinai Medical Center and is a Trustee and on the Board of Windward School. His charitable and business activities have included an honorary board membership of CaPCURE, co-chair of the Santa Monica Arts Foundation, a Governor of the Board of The Children’s Museum – LA, a founder and vice chairman of the West Hollywood Marketing Corporation, a member of the Los Angeles Festival Board of Directors; West Coast Director of The International Andalusian and Lusitano Horse Association and a former member of the Los Angeles Police Foundation. Mr. Rosenthal and his wife, Karen Sharp, are Charter Founders of the Museum of Contemporary Art in Los Angeles. Mr. and Mrs. Rosenthal have one son, Devon Sharp Rosenthal. Mr. Rosenthal has two children by a previous marriage, Mark Alan Rosenthal and Deborah Ann Rosenthal.

Why Join The Chamber The West Hollywood Chamber of Commerce provides: • Networking opportunities and connections to prospects • Access to influencers in government • Business advocacy • Promotions & marketing for your products & services • Communications and educational resources About Your West Hollywood Chamber Membership West Hollywood Chamber of Commerce membership is an investment in your business, your brand and the environment in which your business operates. No other business organization is as deeply plugged into what is happening in the West Hollywood community. And no other business organization brings together the decision makers and leaders who make things happen. A Chamber membership provides interaction with other Chamber members in order to foster valuable business connections that turn into rewarding business relationships. Your Membership provides access to influencers in business, civic and government and connects the power of the Chamber network on a local, state and federal level. The West Hollywood Chamber is committed to building a strong local economy, strengthening, enhancing and protecting business. We are an organization that champions the local business community. Through dedicated participation in Chamber programs and volunteerism, our company has gained visibility and credibility among the general membership as well as the business community at large.

Membership Dues Structure Your Chamber Membership will be your connection to people, programs, information and resources. Chamber programs, promotions and marketing enhances your organizations’ visibility to help grow your business and increase your bottom line. Whether you are a large corporation, non-profit, or small business, there is a Chamber Membership level that fits your business needs.


Weho Works  

West Hollywood Chamber's Weho Works newsletter

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