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Richmond DECEMBER 5TH, 2017


Richmond

Cara Del Duca

Emily White


Richmond

Shayna Ascher

Amy Kautz

Ashley Miller


Richmond

Michelle Gerrard

Sean O’Leary

Claudia Forgue


Richmond

Kyle Mihalcoe Associate Director of Customer Success, WeddingWire


Richmond

Follow @WeddingWireEDU on Instagram for a chance to win a WeddingWire Swag Bag!


Richmond


City Name Goes Richmond Here


Richmond


Richmond


Richmond, Roanoke, Charlottesville

VIRGINIA ENGAGEMENTS 21%

8%

7%

Nov

Dec

Jan

7%

Feb

10% 6%

Mar

Apr

8%

May

8% 5%

Jun

Jul

10% 6%

Aug

5%

Sep

Oct


Richmond, Roanoke, Charlottesville

VIRGINIA WEDDING DATES 18%

16%

16% 12%

5%

Nov

4% Dec

8%

6% 2% Jan

1%

2%

Feb

Mar

Apr

12%

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct


Richmond, Roanoke, Charlottesville

VIRGINIA ENGAGEMENT LENGTHS

1 MO

5 MO

20 MO

36 MONTHS


Richmond, Roanoke, Charlottesville

VIRGINIA COSTS $27,000

$13,000

Expected Spend

Actual Spend


Richmond

26,885 Richmond


Richmond

32,441 Richmond


Get to know Millennial couples


Millennials vs. Boomers


Millennials vs. Boomers


The US population

2016

1916


The US population

Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

• Born between 1982-2000 • Now age 16-34 • 80 million Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

80% of our couples are Millennials

• Born between 1982-2000 • Now age 16-34 • 80 million

2016

Female s

1916


Millennials vs. GenX


Top 5 ways to reach Millennials

Top 5 ways to reach Millennials


Millennials’ views on weddings


Find ways to personalize

Find ways to personalize!


Find ways to personalize

1 in 4

couples include 5 unique details


Find ways to personalize

Millennials are willing to spend more per guest


Find ways to personalize


Find ways to personalize


Find ways to personalize


Key takeaways

Top challenges couples face


Be mobile friendly

Be mobile friendly


Be mobile friendly

1/2

of time planning is spent on mobile


Be mobile friendly

50%

of couples find vendors on mobile


Be mobile friendly

MOBILE VISITS


Be mobile friendly

Email

Attachments

Website


Decrease response time

Decrease response time


Decrease response time

70%

of couples consider vendor responsiveness


Find ways to personalize

25%

of couples don’t like auto responses


Decrease response time

24 HRS. couples’ expected response time


Decrease response time

Only

39% of vendors


Decrease response time

PRO TIP: Respond to leads in the same format


Decrease response time

97% of couples prefer email


Decrease response time

Why? 64% fit between activities 63% read at work 54% save conversation


Decrease response time

4 Key Tips:  Respond quickly to stand out  Keep responses short and personalized  Answer their questions  Use the Clients App with push notifications


Embrace content

Embrace content


Embrace content


Embrace content


Invest in social media

Invest in your social media


Invest in social media

5.5 HRS. time spent on social media daily


Invest in social media


Invest in social media

When are couples on social media


Invest in social media

How do couples use social media


Invest in social media

Where are couples vs. vendors


Invest in social media

Why couples follow you


Key takeaways

Two key takeaways


Key takeaways

Focus on the positive


Key takeaways

Millennials aren’t so different…


Richmond


Richmond


WeddingWire Networking Night Richmond  

Presented by Kyle Mihalcoe

WeddingWire Networking Night Richmond  

Presented by Kyle Mihalcoe