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PHOENIX JANUARY 17, 2018


Phoenix

Cara Del Duca

Emily White

@WeddingWireEDU

#WeDoPhoenix


Phoenix

Tara Arora

Cathy Ramirez

Laney Rosdail

@WeddingWireEDU

#WeDoPhoenix


Phoenix

Alicia Darrow Regional Director of Sales WeddingWire

@WeddingWireEDU

#WeDoPhoenix


Phoenix

Where Wedding Businesses Grow Reach today’s couples. Book more weddings.

3 MILLION

2 MILLION

42 MILLION

reviews

monthly searches

Storefront visits

@WeddingWireEDU

#WWNN


Phoenix

Phoenix Couples

31

$65,000

33%

average age

household income

of affluent households

64%

12

110

college educated

vendors in wedding

wedding guests

@WeddingWireEDU

#WeDoPhoenix


Phoenix

PHOENIX ENGAGEMENTS 23% 16% 9%

7%

6%

3% Nov

Dec

Jan

Feb

Mar

Apr

5%

4%

May

Jun

7%

7%

Jul

Aug

6%

Sep

7%

Oct


Phoenix

PHOENIX WEDDING DATES 18% 13% 11% 12%

11%

3% Nov

Dec

4% Jan

6%

Feb

Mar

Apr

May

8%

6%

5%

Jun

Jul

3% Aug

Sep

Oct


Phoenix

PHOENIX ENGAGEMENT LENGTHS

1 MO

6 MO

18 MO

36 MONTHS


Phoenix

PHOENIX COSTS

$22,000 $13,000

Expected Spend

Actual Spend


Phoenix

26,082 searches for

PHOENIX wedding professionals on WeddingWire each month @WeddingWireEDU

#WeDoPhoenix


Phoenix

64,421 number of reviews for

PHOENIX vendors on WeddingWire

@WeddingWireEDU

#WeDoPhoenix


Phoenix

Follow us for a chance to win! 1

Follow @WeddingWireEDU

2

Check your DMs

3

If you’ve won, stop by registration to pick up your bag! @WeddingWireEDU

#WeDoPhoenix


Phoenix

Get the latest trends and business tips

Webinars

Stats & Data @WeddingWireEDU

Blog #WeDoPhoenix


Get to know Millennial couples


Millennials vs. Boomers


Millennials vs. Boomers


The US population

2016

1916


The US population

Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

• Born between 1982-2000 • Now age 16-34 • 80 million Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

80% of our couples are Millennials

• Born between 1982-2000 • Now age 16-34 • 80 million

2016

Female s

1916


Millennials vs. GenX


Top 5 ways to reach Millennials

Top 5 ways to reach Millennials


Millennials’ views on weddings


Find ways to personalize

Find ways to personalize!


Find ways to personalize

1 in 4

couples include 5 unique details


Find ways to personalize

Millennials are willing to spend more per guest


Find ways to personalize


Find ways to personalize


Find ways to personalize


Key takeaways

Top challenges couples face


Be mobile friendly

Be mobile friendly


Be mobile friendly

1/2

of time planning is spent on mobile


Be mobile friendly

50%

of couples find vendors on mobile


Be mobile friendly

MOBILE VISITS


Be mobile friendly

Email

Attachments

Website


Decrease response time

Decrease response time


Decrease response time

70%

of couples consider vendor responsiveness


Find ways to personalize

25%

of couples don’t like auto responses


Decrease response time

24 HRS. couples’ expected response time


Decrease response time

Only

39% of vendors


Decrease response time

PRO TIP: Respond to leads in the same format


Decrease response time

97% of couples prefer email


Decrease response time

Why? 64% fit between activities 63% read at work 54% save conversation


Decrease response time

4 Key Tips:  Respond quickly to stand out  Keep responses short and personalized  Answer their questions  Use the Clients App with push notifications


Embrace content

Embrace content


Embrace content


Embrace content


Invest in social media

Invest in your social media


Invest in social media

5.5 HRS. time spent on social media daily


Invest in social media


Invest in social media

When are couples on social media


Invest in social media

How do couples use social media


Invest in social media

Where are couples vs. vendors


Invest in social media

Why couples follow you


Key takeaways

Two key takeaways


Key takeaways

Focus on the positive


Key takeaways

Millennials aren’t so different…


Phoenix

A big thanks from

@WeddingWireEDU

#WeDoPhoenix


Phoenix

Thank you to our partners!

@WeddingWireEDU

#WeDoPhoenix


WeddingWire Networking Night Phoenix  

Presented by Alicia Darrow

WeddingWire Networking Night Phoenix  

Presented by Alicia Darrow