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MINNEAPOLIS JULY 23, 2018


Minneapolis

Emily White

Casie Bizuwork

@WeddingWireEDU

#WWNN


Minneapolis

Kristen Lackey

Kelsey Winkler

Jennifer Crawford

Keren Bassey

@WeddingWireEDU

#WWNN


Minneapolis

Follow us for a chance to win! 1

Follow @WeddingWireEDU

2

Check your DMs

3

If you’ve won, stop by registration to pick up your bag! @WeddingWireEDU

#WWNN


Minneapolis

Kathryn Hamm Education Expert WeddingWire

@WeddingWireEDU

#WWNN


Minneapolis

Where Wedding Businesses Grow Reach today’s couples. Book more weddings.

3 MILLION

2 MILLION

42 MILLION

reviews

monthly searches

Storefront visits

@WeddingWireEDU

#WWNN


Minneapolis

Minneapolis Couples

32

$90,000

42%

average age

household income

of affluent households

76%

13

164

college educated

vendors in wedding

wedding guests @WeddingWireEDU

#WWNN


Minnesota

MINNESOTA ENGAGEMENTS

24%

13%

13%

1% Nov

Dec

Jan

3%

3%

Feb

Mar

ENGAGEMENT SEASON

5%

Apr

6%

6%

May

Jun

8%

Jul

10%

Aug

9%

Sep

Oct


Minnesota

MINNESOTA WEDDING DATES 23% 18% 10% 3%

4%

Nov

Dec

14%

12%

6% 3%

3%

Jan

Feb

1% Mar

2% Apr

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct


Minnesota

MINNESOTA ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Minnesota

MINNESOTA COSTS

$22,000 $14,500

Expected Spend

Actual Spend


Minneapolis

36,438 searches for

Minneapolis wedding professionals on WeddingWire each month @WeddingWireEDU

#WWNN


Minneapolis

52,918 number of reviews for

Minneapolis vendors on WeddingWire

@WeddingWireEDU

#WWNN


CELEBRATE LOVE

Cean One Photography


The Modern Couple • Your prospective clients are savvy • Your prospective clients have choice • Your prospective clients have a variety of planning needs • Your (younger) prospective clients desire a customized approach WeddingWire


https://go.weddingwire.com/newlywed-report


Sexual Orientation & Gender Identity Heterosexual / Straight Cisgender Lesbian Gay Bisexual Transgender Queer

Tony Ogden Photography


Earning Trust


Earning Trust: The Approach • I see you • • • • •

You are welcome here How can I help? What else would be helpful? Here’s what I can offer: How did I do?


Masterpiece Cakeshop vs Colorado Civil Rights Commission • What does the decision mean for my business? • What does the decision mean for the LGBTQ community? • What does the decision mean for WeddingWire?


Self-Assessment • Identify your strengths • Identify your blind spots

• Know your local market • Know today’s couples


Minneapolis

A big thanks from

@WeddingWireEDU

#WWNN


Minneapolis

Thank you to our partners!

@WeddingWireEDU

#WWNN


WeddingWire Networking Night Minneapolis  

Presented by Kathryn Hamm

WeddingWire Networking Night Minneapolis  

Presented by Kathryn Hamm