MINNEAPOLIS JULY 23, 2018
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Kathryn Hamm Education Expert WeddingWire
Where Wedding Businesses Grow Reach todayâ€™s couples. Book more weddings.
of affluent households
vendors in wedding
wedding guests @WeddingWireEDU
MINNESOTA WEDDING DATES 23% 18% 10% 3%
MINNESOTA ENGAGEMENT LENGTHS
36,438 searches for
Minneapolis wedding professionals on WeddingWire each month @WeddingWireEDU
52,918 number of reviews for
Minneapolis vendors on WeddingWire
Cean One Photography
The Modern Couple • Your prospective clients are savvy • Your prospective clients have choice • Your prospective clients have a variety of planning needs • Your (younger) prospective clients desire a customized approach WeddingWire
Sexual Orientation & Gender Identity Heterosexual / Straight Cisgender Lesbian Gay Bisexual Transgender Queer
Tony Ogden Photography
Earning Trust: The Approach • I see you • • • • •
You are welcome here How can I help? What else would be helpful? Here’s what I can offer: How did I do?
Masterpiece Cakeshop vs Colorado Civil Rights Commission • What does the decision mean for my business? • What does the decision mean for the LGBTQ community? • What does the decision mean for WeddingWire?
Self-Assessment • Identify your strengths • Identify your blind spots
• Know your local market • Know today’s couples
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