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WORK HARD | PLAY HARD


Why is apple so innovative?


GOLDEN CIRCLE


Simon Sinek’s Golden Circle What you do How you do it Why you do what you do


WHY is not about making a profit WHY is your purpose, your cause, your belief


most companies focus on

WHAT they do


great companies focus on

WHY

they do what they do


Outside In for Apple we make great computers our computers have lots of memory, a durable design and look great want to buy one?


Inside Out for Apple everything we do challenges the status quo by thinking differently we make our products beautifully designed and simple to use we just happen to make great computers, want to buy one?


I’m the best wedding planner I am able to make a vision come to life


I am a DJ with the latest songs I love the electricity that I create


“people don’t buy what you do

they buy why you do it” Simon Sinek, TED 2009


CRM


the age of the

customer


customer relationship management


CRM helps manage your business processes


MKTG


Marketing has evolved


Find a balance between both types of mktg


OUTBOUND -

Listings Advertising Emails Trade Shows

INBOUND -

Website Blog SEO Social Media


Purchase intent is maximum at 7 exposures


Make sure to create a consistent experience


Social media is about creating a personality


DEVELOP stronger relationships


MARKETING TOOLS


We optimize listings for the 3 search engines


Share across facebook, twitter and Linkedin


Facebook Designer lets visitors take action


Build videos for your business in minutes


Mobilize your business website in seconds


SALES


The goal is to go from prospects to clients


Know your performance for specific actions


Conversion rates are used everywhere!


Number of contact forms completed Number of visitors to my contact form


know if your contact form is working for you


The more you ask for, the less you get


Simplify your contact form on your website


Number of bookings Number of client meetings


know your customer close rate by season


some conversion rates can be low and drive success


The goal is to move leads down the funnel


Conversion rates make up the funnel 100 INQUIRIES

Top of the Funnel

Middle of the Funnel

Bottom of the Funnel

10 MEETINGS 3 CLIENTS

10% 30%


MANAGE the process


SALES TOOLS


Contracts

Payments

Client Sites

Questionnaire s

Tasks


Become cutting edge with your own client site


Create questionnaires to get the info you need


Create digital contracts ready for signature


Get paid faster with online payments


Remember all the details with smart tasks


Making the sales process as simple as possible INQUIRIES

Top of the Funnel

Middle of the Funnel

Bottom of the Funnel

CONTRACTS PAYMENTS


SUPPORT


% of engaged couples who use online reviews to select their vendors?

95%


72%

% of consumers who trust online reviews as much as personal recommendations


QUALITY


QUANTITY


RECENCY


CONSISTENCY


part of sales cycle


just ask


Typically not a lot of repeat business


build loyalty


a shout out to david rothstein


go the extra inch


stay ToM


track record of

SUCCESS


SUPPORT TOOLS


We’ve made it even easier to request reviews


Review Collector makes it simple to ask


Easily add reviews to your website & blog


be loved


DON’T FORGET


WeddingWireEDU.com


TOMORROW @ 11 AM


ALAN @ NOON


Thanks! cmo@weddingwire.com


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