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@sonnyg


Number of years it took to reach 50 million

Radio

TV

Internet

iPod

50 million

50 million

50 million

50 million

38 years

13 years

4 years

3 years

Facebook

Google Android

50 million

50 million

85 days

38 days


Kodak $100 Million Instagram $1 Billion


disruption is constant


WeddingWireEDU.com


1

BRAND


Building your brand equity creates value


Pass the branding test by removing your logo


Ensure consistent branding across mktg mix


2

WEBSITE


MEASURE – Understand your Google Analytics


ANALYZE – Find opportunities and issues


IMPROVE – Focus on the most important pages


OPTIMIZE – Start heat mapping & A/B testing Crazy Egg

Optimizely


3

SEO


Source: Marketing Sherpa


Keywords are the most important SEO item


Find a balance between short tail and long tail


Include ‘wedding’, category and location


Creating regular blog content drives success

Hubspot, Lead Generation Lessons, 2011


URL structure provides the overall framework


The best links are relevant, direct and one-way


4

SOCIAL


How much time do Americans spend on social networking sites?

1 out of 4 minutes Source: Experian


Welcome to the country of facebook


1.1 billion monthly active users 2.3 million engaged brides-to-be

68% login from mobile each month

700,000 messages per minute


Treat your facebook page like your website


Place ‘Like’ prominently on your homepage


55-64 segment growing +79%

Fastest growing network in world

22 percent of world using monthly

175,000 tweets every minute


Twitter evolved from fad to pulse of the planet

100 million people per month

rank: #5 in the US


Social media is influencing SEO results


Pinterest experienced the fastest growth ever


What % of Pinterest users are women?

83%


What percent of Pins are Repins?

80%


THE NEXT GENERATION


Lots of Social Media Sites Choose Your Channels

FB + 2


5

VIDEO


1 billion unique monthly visitors 2nd largest search engine in U.S.

reach more 18-34 than any network

6 billion hrs watched per month


15 second video clips

image stabilization

multiple filters

social sharing

delete last clip

cover frame


Turn your photos into professional videos


6

MOBILE


>


1) Mobilize your business with new tech


2) Mobilize your website and blog


3) Mobilize your email communication


4) Mobilize your payments


5) Mobilize your client experience


7

CRM customer relationship management


The average CRM solution increases sales by up to‌

+29%


CRM helps convert prospects into payments


Create Consistency across the emails you send


Make your message Personalized and Relevant


Ensure your audience is Active before you send


people don’t buy WHAT you do

they buy WHY you do it Simon Sinek, TED 2009


8

REPUTATION


REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING


Average traffic increase for wedding pros with 11+ reviews?

123%


The Goal: 1 review a month


WOM is essential , but difficult to measure


How likely is it that you would recommend my company to a friend or colleague?

Promoters 9 – 10 Passives 7–8 Detractors 0 – 6


Net Promoter Score helps understand WOM


9

NETWORK


A Linkedin profile helps your personal SEO


Join us at one of our local events next year


10

TECH


mobile tech


mobile payments


wearable tech


3D printing


Number of connected devices by 2020?

50 billion


social expansion mobile revolution internet of things


FINAL THOUGHTS


change is the only constant


innovation accelerates


be a pioneer


join the

techies


Thanks! cmo@weddingwire.com


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