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Communication has evolved rapidly


Mobile devices are more than phones


MOBILE TRENDS


We are in the middle of the‌


Number born each hour?

16,750

16,000


50 billion apps downloaded


Smartphone & tablet sales have taken off


Source: eMarketer


What % of our emails to engaged couples are opened on mobile?

65%


Within 4 months‌

More people will access the internet from mobile devices than desktops and laptops


MOBILE PHILOSOPHY


mobile can do anything


Making a deposit without going to the bank?


Designing a t-shirt on your phone?


Watching live TV on your phone?


mobile first


Change mindset to mobile before web


mobile should be responsive


Your next website should be responsive


Our new Project Wedding site is reponsive


mobile end-to-end


Ensure that you mobilize from end to end


mobile can be better


Camera, geo location, accelerometer & more


MOBILE FIVE


1

mobilize yourself


Invest in a smartphone, tablet & connectivity


Make sure you always have enough battery


On a per use basis, the latest smartphone is cheaper than a penny slot machine


2

mobilize your website


A customer visits your site and it has a bad mobile experience‌what’s the chance they leave?

81%


Mobilize your site – Be Simple, Think Small


Streamline menus, reduce graphics, less text


What percent of wedding professionals have mobilized websites?

less than 2%


Mobilize your business website in seconds


Optimized across devices, auto customized


3

mobilize your emails


Weekend and evenings are performing well


Cut down info & images, 1 column, 1 action


4

mobilize your payments


Be ready to accept mobile payment now!


Process payments with a phone or tablet


5

mobilize your client experience


Your clients are doing everything on mobile


Customized client sites ready for mobile


36 APPS TO LOVE


app#1

GROUPME

social

Free and customizable group messaging


app#2

TUMBLR

social

The easiest way to blog while on-the-go


app#3

PATH

social

Share your life with those closest to you


app#4

HIGHLIGHT

social

Know when interesting people are nearby


app#5

EVEREST

social

Add life goals and measure your success


app#6

CLOZE

social

Keep track of people & posts that matter


app#7

SNAPSEED

media

Enhance and share high quality photos


app#8

PHOTOMARKS

media

Watermark mobile photos before sharing


app#9

PRINT STUDIO

media

Order photo prints from your phone


app#10

MONTAJ

media

Create quality videos from multiple clips


app#11

JUMPCAM

media

Combine videos clips from multiple users


app#12

VYCLONE

media

Record from multiple angles at one time


app#13

EVERNOTE

gtd

Store your memory & notes in the cloud


app#14

WUNDERLIST

gtd

Manage and share lists across devices


app#15

CUE

gtd

Calendar management to the next level


app#16

EASILYDO

gtd

Get a personal assistant to stay on track


app#17

IFTTT

gtd

Automate actions in the digital world


app#18

CAMSCANNER

business

Scan, sync and share documents


app#19

CARDMUNCH

business

Turn your business cards into contacts


app#20

MENTION

business

Receive alerts for your brand in real-time


app#21

DASHLANE

business

All your online passwords in one place


app#22

SLICE

business

Automatically track your packages


app#23

SPEEK

business

Conference calls & meetings made simple


app#24

MINT

finance

Track, budget and manage your money


app#25

EXPENSIFY

finance

Track receipts, time & mileage on-the-go


app#26

VENMO

finance

Make instant mobile payments for free


app#27

PULSE

lifestyle

All your news outlets in 1 custom stream


app#28

POCKET

lifestyle

Save articles on your phone to read later


app#29

PLOTTER

lifestyle

Create, share and discover maps


app#30

WAZE

lifestyle

Live maps with real-time traffic updates


app#31

UBER

lifestyle

Get a driver, pay via app, rate experience


app#32

TRIPIT

lifestyle

Organize travel docs and reservations


app#33

SMARTTHINGS

lifestyle

Communicate with your lights, doors, AC


app#34

HEALTHTAP

lifestyle

Free doctor answers to health questions


app#35

WOLFRAMALPHA

techie

A computational search engine on-the-go


app#36

TED

techie

Access all TEDTalks in over 90 languages


MOBILE FUTURE


constantly connected


multi-device world


all-in-one technology for everyone


faster flexible formidable


your assistant your doctor your friend


WHEN DO WE SEE EACH OTHER NEXT?


TOMORROW @ 5 PM


COME PARTY WITH WEDDINGWIRE


Pre-registered? Join us TONIGHT @ 9 PM

See you all at 10PM!


Thanks! cmo@weddingwire.com

Planet of the Apps: How to Tame the Mobile Jungle  

The worldwide phenomenon of mobile technology is creating a booming market and consumers will spend $860 billion dollars this year on mobile...

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