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LONG ISLAND March 20, 2018


Long Island

Emily White

Cara Del Duca

@WeddingWireEDU

#WWNN


Long Island

Brett Mudrick

Jess Fierro @WeddingWireEDU

#WWNN


Long Island

Samantha Beiser

Martha Wright @WeddingWireEDU

#WWNN


Long Island

Megan Hayes Regional Manager of Customer Success WeddingWire

@WeddingWireEDU

#WWNN


Long Island

Where Wedding Businesses Grow Reach today’s couples. Book more weddings.

3 MILLION

2 MILLION

42 MILLION

reviews

monthly searches

Storefront visits

@WeddingWireEDU

#WWNN


Long Island

Tri-State Area Couples

32

$110,000

61%

average age

household income

of affluent households

86%

15

135

college educated

vendors in wedding

wedding guests @WeddingWireEDU

#WWNN


Long Island

LONG ISLAND ENGAGEMENTS

16%

7%

Nov

5%

Dec

Jan

7%

Feb

ENGAGEMENT SEASON

9%

Mar

9%

Apr

8%

May

5%

Jun

7%

Jul

8%

9%

9%

Aug

Sep

Oct


Long Island

LONG ISLAND WEDDING DATES 18% 15%

13% 13% 9% 6% 3% Nov

Dec

1%

1%

Jan

Feb

8%

9%

3% Mar

Apr

May

Jun

Jul

Aug

WEDDING SEASON

Sep

Oct


Long Island

LONG ISLAND ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Long Island

LONG ISLAND COSTS $43,000 $30,000

Expected Spend

Actual Spend


Long Island

22,272 searches for

Long Island wedding professionals on WeddingWire each month @WeddingWireEDU

#WWNN


Long Island

43,329 number of reviews for

Long Island vendors on WeddingWire

@WeddingWireEDU

#WWNN


Long Island

Follow us for a chance to win! 1

Follow @WeddingWireEDU

2

Check your DMs

3

If you’ve won, stop by registration to pick up your bag! @WeddingWireEDU

#WWNN


Do you remember life before

Facebook?


Before and After Facebook

We actually did work


Before and After Facebook

We spent time with friends‌

without status updates


Before and After Facebook


Why is social media so valuable?


Why is Social Media So Valuable?

86%

of people ages 18-29


Why is Social Media So Valuable?

1:5

minutes spent on social media


Couples use social media to plan


Why is Social Media So Valuable?

61%

‘follow’ or ‘like’ their wedding professionals


How Couples Use Social Media

Why couples follow you


How Couples Use Social Media

40%

comment, tag friends, or share your posts


How Couples Use Social Media


How Couples Use Social Media

34%

contact wedding professionals on social


How Couples Use Social Media

56%

only consider businesses on social


How Couples Use Social Media

Only

4% can’t be found


How Couples Use Social Media

Our business gets older

2015

2017

2020

Clients stay the same age


How Couples Use Social Media

The key to social media is Face-Snap‌

+ Facebook


How Couples Use Social Media

‌but the best social network to reach engaged couples:


5 Tips for Pinterest

5 Tips for

Pinterest


5 Tips for Pinterest

75% of pins originate from businesses


5 Tips for Pinterest

7x

more active than our Facebook fans


5 Tips for Pinterest

Focus on keywords


5 Tips for Pinterest

Improve titles and descriptions


5 Tips for Pinterest

Order your pins


5 Tips for Pinterest

Put your best pins top and center


5 Tips for Pinterest

Use rich pins


5 Tips for Pinterest

Append more information


5 Tips for Pinterest

Engage!


5 Tips for Pinterest

Like, comment, and re-pin


5 Tips for Pinterest

Make it easy to pin


5 Tips for Pinterest

Add the “Pin It” button to your website and blog


5 Tips for Instagram

5 Tips for

Instagram


5 Tips for Instagram

58x

higher engagement per follower than Facebook


5 Tips for Instagram

80M+

photos shared daily


5 Tips for Instagram

59%

of internet users age 1829


5 Tips for Instagram

Share a variety of content


5 Tips for Instagram

Include behind the scenes and event photos


5 Tips for Instagram

Use hashtags and emojis


5 Tips for Instagram

Get discovered with popular hashtags


5 Tips for Instagram

Create branded hashtags


5 Tips for Instagram

Build your brand and user-generated content


5 Tips for Instagram

Embrace video


5 Tips for Instagram

Record short video content


5 Tips for Instagram

Use Instagram Stories


5 Tips for Instagram

Create highlight reels


5 Tips for Facebook

5 Tips for

Facebook


5 Tips for Facebook

2 BILLION monthly active users


5 Tips for Facebook

5.3M

people in the US are “Engaged” on Facebook


5 Tips for Facebook

89%

couples say they use Facebook to research


5 Tips for Facebook

Go “all in” with content


5 Tips for Facebook

Mix articles, photo, and video


5 Tips for Facebook

Target your posts


5 Tips for Facebook

Target organic posts • • • • • • •

Gender Relationship Status Educational Status Age Location Language Interests


5 Tips for Facebook

It’s all in the timing


5 Tips for Facebook

Test and measure the best times to post Best Time to Post on Facebook


5 Tips for Facebook

Think about “boosting”


5 Tips for Facebook

Boost successful organic posts


5 Tips for Facebook

Embrace video (again)


5 Tips for Facebook

Share quality video through Facebook Live


Long Island

Get the latest trends and business tips

Webinars

Stats & Data

Blog

@WeddingWireEDU

#WWNN


Long Island

A big thanks from

@WeddingWireEDU

#WWNN


Long Island

Thank you to our partners!

@WeddingWireEDU

#WWNN


WeddingWire Networking Night Long Island  

Presented by Megan Hayes

WeddingWire Networking Night Long Island  

Presented by Megan Hayes