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COLUMBUS APRIL 4TH, 2016


Columbus

Julie Lombard

Kate Hoffman


Columbus

Rebecca Wells

Brad Stevens


Columbus

Danny Jacobs

Michele Molnar

Julie Murphy


Columbus

Andy Whittaker Director of Market Insights WeddingWire


Columbus


Columbus


Columbus


Columbus


Columbus

15,278 COLUMBUS


Columbus

17,249 COLUMBUS


THE CLIENT JOURNEY


ONE YEAR OF WEDDINGWIRE RESEARCH

107,000 consumers 32,000 wedding professionals

@WeddingWireEDU


MY FAVORITE EMAIL

Hello Andy: Thank you for your email. I’m very excited to embark on this process.

@WeddingWireEDU


ENGAGEMENT DATES: OHIO 0.23

0.09

0.08 0.08 0.08

0.1

0.09

0.08 0.04

0.05

0.04 0.04

ENGAGEMENT SEASON

@WeddingWireEDU


WEDDING DATES: OHIO 0.18

0.12

0.18 0.12

0.11

0.12

0.07 0.02 0.02 0.02 0.01

0.03

WEDDING SEASON

@WeddingWireEDU


DISTRIBUTION OF ENGAGEMENT LENGTHS: OHIO

17 @WeddingWireEDU


How many DECISIONS does each couple make at your business?

@WeddingWireEDU


How many DECISIONS does each couple make during the entire planning process?

@WeddingWireEDU


@WeddingWireEDU


STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

How many DECISIONS does each couple make during the entire planning process?

@WeddingWireEDU


STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

Celebrating

Dreaming

COUPLE’S JOURNEY

Doing

@WeddingWireEDU


SEQUENCE OF RESEARCH ★

Ceremony/Reception Venue

Photography

Catering

Flowers

Band/DJ

Invitations

Wedding Cake

Transportation

★ Officiant

Month 13

Month 12

Month 11

Month 10

Month 9

Month 8

Month 7

Month 6

Month 5

Month 4

Month 3

Supplies

Month 2

Month 1

@WeddingWireEDU


FACTORS WHEN DECIDING WHO TO CONTACT 0.92 0.85 0.73 0.73 0.55 0.51 0.41 0.25

@WeddingWireEDU


CONSUMERS AND COSTS: OHIO 23000

13000

@WeddingWireEDU


FACTORS WHEN DECIDING WHO TO CONTACT PRICE

REVIEWS

AVAILABILITY

Don’t know costs

Advice from other couples

Seasonality of business

Flexible budgets

Aid discovery and validation

Saturday is king

Parents/others contributing $$$

Negative reviews are not necessarily bad

@WeddingWireEDU


REVIEWS SUBMITTED BASED ON WEDDING DATE ★ Invitations

★ Dress & Attire

Catering ★ DJ ★ Wedding Cake ★ Ceremony/Reception Venue ★ Event Rentals/Booths ★ Lighting ★ Officiant ★ Flowers ★ Wedding Planning ★ Travel ★ Photography ★ Videography ★

6 Weeks

5 Weeks

4 Weeks

3 Weeks

Before Wedding

2 Weeks

1 Week

1 Week

2 Weeks

3 Weeks

4 Weeks

5 Weeks

6 Weeks

After Wedding

@WeddingWireEDU


STAGES

Pre-Planning

Selecting a Venue/Date

Finalizing All Other Plans

Wed Date

Post Wedding

Celebrating

Dreaming

COUPLE’S JOURNEY

Doing

@WeddingWireEDU


Columbus


Columbus


City Name Goes Here


WeddingWire Networking Night Columbus  

Presented by Andy Whittaker

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