The International Wedding Trend Report 2017

Aust ralian Wedding Trends The last 5 years have since som e of t he b ig g est chang es in t he w ed d ing ind ust ry for m any d ecad es. For t hose of us w orking in t he ind ust ry, t hese are ind eed excit ing t im es and one of t he b ig g est t rend s I see em erg ing , as a w ed d ing b usiness p erson, is t he ext ensive op p ort unit ies availab le for p eop le w it h a p assion for t heir craft and t he w illing ness t o eng ag e w it h t heir cust om er ?s need s. Niche b usinesses have t o w ork hard , b ecause t heir services, or p rod uct lines are lim it ed . The sam e g oes for sm all b usinesses, esp ecially if t heir service is lim it ed t o a sp ecific g eog rap hical area. But our cust om ers are hung ry for uniq ue op t ions and p ersonalised service, w hich m eans t hat if you can m ake your cust om er feel sp ecial, or p art of som et hing uniq ue, you can d o w ell.

We have invest ed in t his ?t rend ? at t he I Do Crew , by focusing our b usiness on help ing client s w ho w ant t o p lan and d esig n t heir ow n w ed d ing s. Because t here is so m uch w ed d ing p lanning & d esig n insp irat ion and inform at ion around for coup les t o d raw on, m any are em b racing t his exp erience. But , t hey st ill need help on t he d ay, so t hey can t hen st ep int o t he role of Brid e & Groom .

The I Do Crew sp ecialises in On t he Day Coord inat ion and w e b elieve t hat our b usiness m od el w ill service a st rong g row t h area of t he w ed d ing ind ust ry. Our coup les are creat ive, b usy p rofessionals, w ho enjoy focusing on d et ail and m anag ing p roject s. They are a new b reed of DIY Brid es and Groom s.

At t he I Do Crew our b ig g est invest m ent in 20 17 in t erm s of m arket ing w ill b e Search Eng ine Op t im isat ion. We b elieve m aking , ?very g ood friend s? w it h Goog le w ill b e im p ort ant for b usinesses over t he com ing 12-18 m ont hs. This m ust b e b acked up by excep t ional cust om er service. Tod ay?s consum er can send off a lot of enq uiries in a very short sp ace of t im e.

One of t he w ays a b usiness st and s out , is t he sp eed at w hich t hey resp ond and in 20 17, an aut om at ed rep ly w ill not cut it .

You need t o eng ag e your cust om er as soon as you can, t o p ut yourself in t he running t o secure t heir b usiness. Inst ag ram & Yout ub e are ot her p lat form s w e are int erest ed in exp loring t he p ot ent ial of m ore, in t erm s of ad vert ising . We are also invest ing in A p p d evelop m ent as a w ay of offering our t arg et aud ience m ore t ools t hat com p lem ent our service.

Tod ay?s w ed d ing consum er is very d raw n t o t he st ory b ehind t he b rand and p eop le w ho are p assionat e ab out t heir niche area of exp ert ise w ill d o excep t ionally w ell, if t hey can eng ag e t heir p ot ent ial cust om ers w it h t heir b rand st ory. Inst ag ram is a valuab le t ool for achieving t his in our ind ust ry, as our p ot ent ial cust om ers are sp ong es for id eas and insp irat ion and t hey enjoy t he feeling of b eing p art of a creat ive com m unit y, even if t hat exp erience com es from b eing t he consum er.