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TheOfficial Trend Report Videofor 2017 Sample Page w it h Dark Background


Tableof Contents 5 - Researching & Defining Trend s 11- David Tut era's Trend Pred ict ions 12- Key Trend s 15 - Trend set t er Vid eo Int erview w it h Krist in Bant a 16 - Colour Trend s 19 - Wed d ing Them es 24 - Trend set t er Vid eo Int erview w it h Jes Gord on 26 - Celeb rit y Wed d ing s 29 - A ust ralian Wed d ing Trend s 34 - Venues & Locat ions 36 - Trend et t er Vid eo Int erview w it h Krist in Bant a 38 - Luxury Wed d ing s 39 - St yling & Decor 4 9 - Floral Desig n 54 - Trend set t er Vid eo Int erview w it h Harm ony Walt on 55 - UA E Wed d ing Trend s 60 - Linen 63 - St at ionery 67 - Cockt ails 68 - Cat ering 71 - Wed d ing Cakes


Tableof Contents Cont... 74 - Trend et t er Vid eo Int erview w it h Mat t hew Oliver 75 - Dest inat ion Wed d ing s 80 - UK Wed d ing Trend s 83 - Beaut y 85 - Wed d ing Ent ert ainm ent 88 - Wed d ing Technolog y 95 - Phot og rap hy 96 - LGBT Wed d ing s 10 0 - The Business of Wed d ing s w it h Wed d ing Planners 10 6 - The Business of Wed d ing s w it h Wed d ing Blog g ers 115 - Cont rib ut ors 122 - Pub lishers


ResearchingTrends A s a w ed d ing p rofessional b rid es exp ect you t o b e on t op of all t he lat est t rend s and t o show her how t o incorp orat e t hem int o her d ay. Let current t rend s influence your d esig ns, b ut d on?t b e a slave, use t hem t o keep your w ed d ing s fresh and up t o d at e. Ult im at ely t ry t o b e insp ired by t hem and not led by t hem . Desig n an event t hat is fresh and t im eless and sup ersed es a m ere im ag e found on Pint erest or colour p alet t e a client p rod uces. Your job as a w ed d ing exp ert is t o t ake t hing s t o t he next level and t ranscend t he t rend . Push your client b eyond w hat t hey see in b log s and w ed d ing m ag azines and d on't g ive t hem a copy of som eone else's w ed d ing .

Give your d esig n g reat er d ep t h by really exp loring w hy your client b roug ht t his t rend t o you in t he first p lace. W hy d o t hey connect w it h it ? W hat d oes it say ab out t hem as a coup le? Push b eyond t he insp irat ion you've b een g iven and really d esig n som et hing t hat is fresh and d oesn't d ep ict a version of som et hing t hat has b een d one count less t im es b efore. For b et t er or w orse w e need t o b e aw are of t rend s as social m ed ia ensures our client s are aw are of t hem . It s how w e use t rend s t hat m akes t he d ifference b et w een a w ed d ing vend or and an out st and ing w ed d ing p rofessional.


D efiningTrend W ith D avid M errell Fashio n -

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Lace w as all over t he runw ay for not only b rid al fashion w eek b ut also fashion w eek ( b ot h in NYC) . So lace is b ig t his year, esp ecially lace clot hes and runners for g uest d ining t ab les. Gold m et al accent p ieces w ere also on t he runw ay t his year, so g old m et al w it h w hit e floral (so as t o not t ake aw ay from t he g old b eing hig hlig ht ed ) and esp ecially rose g old . .. is very b ig t his year. The 70 ?s st yling has com e b ack on t he runw ays in t he p ast t w o seasons, so it is now m aking it t hroug h t o event d esig n as w ell. It fit s really w ell w it h t he ?b ohem ian chic? t hem e w hich is so hug e am ong st Millennials Pink. .. all shad es of it . .. have b een found p rom inent ly on by NY Fashion Week and Paris Fashion Week. So in ad d it ion t o sub t le p ink accent s in clot hing , you find a p rom inent am ount of p ink. .. all shad es, m ixed w it h ivory and cream w hen it com es t o flow ers.


D efiningTrend W ithD avid M errell Cont... Int erio r Desig n -

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Nat ural elem ent s such as w ood , nat ural m arb le, g eod e st ones, et c. are m aking t heir w ay int o d esig ns, esp ecially t ab le t op d esig n. This is d ue larg ely t o t he m illennial sensib ilit ies of alw ays t ying b ack t o nat ure. Geog rap hic shap es and b old st rip es are b ig in int erior d esig n t his year, so w hile you m ay not find it in w ed d ing at t ire, you are find ing it b ig t im e in event d esig n, esp ecially w hen it com es t o linens. A p op ular t rend in int erior d esig n is t he ?op en concep t ?. .. w here you can see t he kit chen and living and d ining room from one area. .. so m ore and m ore w e are seeing ?act ion exhib it ion cat ering st at ions? w here food is b eing finalised and p rep ared in front of t he g uest s, versus b ehind t he scenes. Fam ily t ab les. . .. w hich w e call ?royal t ab les?, com b ined w it h ?fam ily st yle food service? is b ig . . .. t his is a g reat w ay for folks t hat d on?t know each ot her as w ell, t o g et t o know each ot her as t hey share food and a cond ucive environm ent t o conversat ion.

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Millennials p references w hich com e from t heir b elief syst em s are t he reason for t he Vint ag e t hem e b eing p revalent , g iven t heir p roclivit ies t ow ard s t rad it ion. The em erg ence of t he DIY m arket b ecause of Pint erest has b roug ht fort h t he p op ularit y of t he t hem e Bohem iam Chic. .. it is an eclect ic t hem e w here p ret t y m uch onesie or t w osies of it em s ( anyt hing you can p ull t og et her and com b ine) can b e m ixed and m at ched t og et her. Fam ily st yle service is req uest ed m ore and m ore now d ays. .. ag ain d ue t o t he p references and b eliefs of m illennials. Hig h t ech op t ions for d ĂŠcor from d ig it al m ap p ing , t o d rone p hot og rap hy, t o sp ecial effect s such as fog m achine and lasers are b ecom ing m ore and m ore p revalent in w ed d ing event d esig n, d ue t o t hem b eing m ore and m ore availab le A ND afford ab le. o Mob ile t echnolog y such as social m ed ia p hot o b oot h op t ions, t o event ap p s t hat are cust om izab le for t he ent ire celeb rat ory w eekend , t o charg ing st at ions and charg eab le furnit ure are b ecom ing p art of m ainst ream conversat ions w hen p lanning t he w ed d ing s. .. m ob ile t echnolog y is so p rom inent now t hat even g rand m a is up t o sp eed on how t o use it !


The im ag es from t his first sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

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St yling and Floral Design - w w w.p am ellad unn.co.uk

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Photographer - w w w.g eorg inaharrisonp hot og rap hy.co.uk

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Hair and Makeup: w w w.m eg ang reenhairand m akeup ag ency.co.uk

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Cake: w w w.w heret herib b onend s.com

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Accessories: w w w.t heb ob byp in.co.uk

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Stat ionery: w w w.jb creat ives.co.uk

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Silk Ribbon: w w w.p om p om b lossom .com

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Venue: w w w.acklam hall.co.uk


D efiningTrend W ithL ouiseB eukes Fashio n Em b roid ery has b een a key look on t he cat w alks. This look t ranslat es b eaut ifully int o w ed d ing d esig n, so I?m sure w e?ll b e seeing a lot m ore of it in 20 17. I?d love t o see heavily em b roid ered linens ad d ing b eaut iful t ext ures and d et ailing t o m inim al t ab le set t ing s, and em b ellished d et ails on st at ionery. A not her fab ric w e?ve seen load s of recent ly is velvet . This is p erfect for w int er and sum m er b rid es alike, ad d ing w arm t h and luxury. From sm all t ouches as b ouq uet and b ut t onhole rib b ons or larg er d et ails such as w ond erfully cosy velvet up holst ered loung e furnit ure t his in b eaut ifully rich colours. The b allet t rend , as seen at Valent ino and Herm es, can really p ep up a classic rom ant ic w ed d ing look. From t he sub t le nud e and b lush colour p alet t es, t o irresist ib ly lig ht fab rics w it h ruffles and p leat s t here are so m any id eas for t he m od ern b rid e t o st eal! Nud e p alet t es are und eniab ly chic, t eam ed w it h g old for a t ouch of luxe or d eep slat e g reys for a m ore d ram at ic look. A lso b orrow ed from t he b allet t rend , ruffles and p leat s w ill w ork t heir w ay int o b rid al st yle and b eyond . Ruffles are not only t he p erfect w ay t o ad d t ext ure t o your b rid esm aid d resses ( forg et 80 ?s p each m onst rosit ies and t hink sop hist icat ed chic!) b ut t here are also som e b eaut iful b allet -insp ired ruffle linens out t here! A s for p leat s, t hese are such a m od ern w ay t o creat e a relaxed b rid al look. Florals have also m ad e it b ig on t he b rid al scene t his year, w it h oversized florals ad orning everyt hing from st at ionery t o d resses t o head p ieces, t his is one t rend t hat w on?t b e g oing anyw here soon! Brid es w ill b e b ring ing t his elem ent int o t heir florals t oo, w it h oversized b ouq uet s and b loom s creat ing real w ow fact or w hen it com es t o recep t ion d ĂŠcor.


D efiningTrend W ithL ouiseB eukes Cont... Int erio r Desig n W hile cop p er and rose g old is set t o st art d isap p earing from our hom es from sum m er 20 17, t his t rend is set t o cont inue w ell int o t he w ed d ing season. This w arm m et allic is t oug h yet st ill sup er p ret t y, w orking w ell w it h t rad it ional w ed d ing colours such as b lush and p inks m aking it ever p op ular w it h b rid es. We?ll also see m ore b urnished m et als m aking t heir w ay int o w ed d ing d esig n, as t he ind ust rial look cont inues t o g row. Warehouse and fact ory venues w ill g ain p op ularit y as coup les look t o creat e a cont rast ing roug h-luxe look. The inclusion of nat ural t ext ures, w it h m arb le b eing t he forerunner, is anot her t rend t hat easily t ranslat es int o w ed d ing s. From st at ionery t o t ab lew are and cakes t o linens, t his b eaut iful finish w orks w ond erfully w it h t he b allet , b lush and rose g old t rend s t oo! We?ll also st art t o see d eep er, d arker st ones such as t ravert ine and onyx, as w ell as clay and t erracot t a. W hile Pant one?s colour of t he year for 20 16 w ere t he soft and m ut ed Rose Quart z and Serenit y, I t hink next year ?s p alet t e w ill t ake insp irat ion from t he b old , rich b rig ht s t hat have b een increasing ly seen over t he p ast 12 m ont hs. Trop ical-insp ired p rint s insp ire w ed d ing s filled w it h p alm leaves, b rig ht ly coloured b loom s and fun t ouches ( t hink flam ing os and cact i) , and p erhap s even a new found love of g reen shad es.

Po p ular Cult ure The Rio Olym p ics have accelerat ed t he t rop ical w ed d ing t rend , w it h b old b rig ht colours and a carnival feel. Be p rep ared t o see m ore of t his fun and carefree w ed d ing vib e in t he com ing year! W it h t he uncert aint y of Brexit cont inuing w ell int o t he new year, coup les w ill b e m ore caut ious ab out t heir w ed d ing b ud g et s. The fine art t rend p lays d irect ly t o t his coup le w ho w ant a b eaut ifully luxurious w ed d ing b ut are careful t o sp end t heir m oney in t he rig ht p laces.


David Tutera's Trend Predict ions "Floral for 20 17 is g oing t he m od ern ind ust rial rout e. We?re t aking t his year ?s t rend s like m et allics, and soft ening t hem w it h clean w hit e, cream s and ivory t ones p aired w it h nat ural elem ent s and g eom et ric accent s. Rat her t han your averag e ?w ed d ing -y? feel, w e?ll b e seeing m ore org anic com p onent s like succulent s, sm ilax, p et rified w ood and m oss t ake cent er st ag e. In t he p ast , t hese elem ent s have b een consid ered second ary and used t o accent floral, b ut t he t rend s in 20 17 are g oing t o b e reversing t hing s a b it w it h floral b eing used t o accent g reenery--t hink cream rose head s scat t ered on a b ed of m oss." "In 20 17 w e w ill see m ore st ylized t ast ing m enus w it h t ab lesid e service rat her t han your t rad it ional full course m eals--t hink refined sm all p lat es like art isanal Tuscan flat b read s or shrim p and filet m ig non skew ers. This let ?s you keep t he sop hist icat ion of your m enu, w hile having a lit t le t w ist on t he t rad it ional sit -d ow n d inner, m aking it m ore uniq ue and fun for your g uest s."


K ey Trends

I nterior D esign NA TURA L ELEMENTS GEOGRA PHIC SHA PES MIXING TEXTURES INDUSTRIA L MA RBLE

P opCulture MOBILE TECHNOLOGY HIGH TECH DECOR MILLENNIA L DIY PERSONA LISA TION FINE A RT

Fashion BA LLET LA CE FLORA LS GOLD A CCENT 70 s STYLING


Key Trends w it h Brooke Keegan 1. Colour. Our coup les are m oving aw ay from t he neut ral t ones and ad d ing p op s of colour t o t he d esig n

2. Using Unconvent ional Materials. Our client s are using m ore resid ent ial p ieces in t he overall d ecor, not just floral

3. Interact ive Late Night Food Stat ions. Try id eas such as b uild your ow n ice cream cookie sand w ich or d ress your ow n d onut s

4. Smaller Wedding Part ies. Many client s are op t ing for only a few m em b ers in t heir w ed d ing p art y- st icking w it h sib ling s of just a few friend s

5. Fine Dining Experience and Pairings. Client s are t reat ing t heir g uest s t o a fine d ining exp erience d uring t he w ed d ing , w ine p airing s are b ecom ing very p op ular.


Movies Influencing Design Trends in 2017 Jes Gord on t ells us t hat m ovies w it h incred ib le cinem at ic p resence seem t o influence w ed d ing p alet t es even if t he sub ject of t he m ovies have not hing t o d o w it h t he w ed d ing g enre. Movies such as The Danish Girl w hich had so m uch art and st unning visual scenes in it em b od y an am b iance t hat p eop le w ant t o t ake w it h t hem long aft er t hey w at ch t he film . Jessie Thom p son b elieves t he w ed d ing scene and fashion from The Lig ht Bet w een Oceans is g oing t o b e a source of sw eet insp irat ion t oo - t hink vint ag e g ard en p art y w it hout t he china t ea cup s or hessian and jam jars! Louise Beukes says t he rem ake of Disney classic Beaut y and t he Beast is sure t o insp ire rom ant ic b rid es w ant ing t o cap t ure t heir child hood m em ories of t his enchant ing m ovie. Sand ra Sant oro b elieves t hat every t im e a Brit ish TV series b ecom es p op ular, w e ob serve t he t rend of rep rod ucing som e of it s elem ent s in w ed d ing s. This hap p ened w it h Dow nt ow n A b b ey and w ill m ost likely b e hap p ening ag ain w it h The Crow n.


W eddingTrendsetter I nterview A s p art of t he Int ernat ional Wed d ing Trend Rep ort 20 17 w e st ream ed som e LIVE int erview s w it h w ed d ing t rend set t ers from around t he w orld w ho g ave us t heir op inion on w hat w ill b e hot and not for 20 17. The int erview b elow w as w it h t he fab ulous event p rod ucer and d esig ner, Krist in Bant a.

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I asked Krist in how you t ake a t rend and g ive it a uniq ue int erp ret at ion and for her t he b ig g est challeng e is t rying t o t ranscend a t rend w it h each ind ivid ual client and g o b eyond it . Ag ain she asks q uest ions. W here d oes your client exist w it hin t hat t rend ? W hat in t hat t rend rep resent s t hem? Once you know t he answ ers, t hat t rend can b e m orp hed and p ushed and p ulled , t o have a uniq ue sp in. The t rend t hen b ecom es ind icat ive of t he client ?s b rand st ory. A s for w hat w e are g oing t o see t rend w ise in 20 17 w e t alked ab out t he cont inued evolut ion of m ixing t hing s up , from m et allics t o seat ing , b ut in p art icular t he use of b old colour w it h coup les t aking b ig g er risks w it h colour in a m ore int erest ing , luxurious, elevat ed im p lem ent at ion. We also heard from Krist in t hat w e are leaving b ehind t he Bohem ian look t o a m ore sop hist icat ed look w it h a resid ent ial feel. We are m oving aw ay from t he t rad it ional ap p roach and florals are b eing rep laced by resid ent ial d ecor, w hich is excit ing .


Colour Trends for 2017 W hen Pant one announced t he colours for Sp ring / Sum m er 20 17 it w as no surp rise t o see Pale Dog w ood em erg ing as one of t he clear favourit es. This g org eous fem inine colour is p art of t he reason m ost of our w ed d ing exp ert s are t elling us t hat b lush p ink is one of t he m ost asked for colours for 20 17. Ms Polka Dot t ells us t hat b lush p ink is as p op ular ever and w hile neut rals are alw ays a favourit e, t he new colour schem es w e are seeing m ixed t ones. Think d eep hyd rang ea b lue w it h p each, m arsala w it h rich g old s and w hit e w it h cop p er. Sara Burnet t reit erat es t his by saying t hat p ink w ill g et a lit t le st rong er t han t his p ast year. "We saw it all over t he p lace in t he form of rose g old in 20 16 and now t hat w e?ve em b raced p ink ag ain ( and all of our ip hone p rod uct s are t hat hue!) w e?re g oing t o am p up t he volum e on it !"

Desig ned by Acad em y St ud ent : Josep hine Mulle Schønw ald

Rhiannon Dow nie-Hurst p red ict s neut ral and g rey p allet s w ill b e p op ular in 20 17, fresh b lues, m ut ed t ones, g ard en g reens and w arm shad es of red and orang e w ill m ake an ap p earance. The g ard en g reens of course w ork in b eaut ifully w it h t he Pant one Colour of t he Year, Greenery. Denise Fouracre t ells us t hat she rarely g et s asked for anyt hing ot her t han b lush, p ink and ap ricot w it h p lent y of w hit e and fresh g reen foliag e. Ig al Sap ir says he is seeing neut rals as a front runner w it h ivory and g rey b eing a p op ular choice am ong all coup les. Desig ned by Acad em y St ud ent : Nicola Jackson


Colour Palet tes "A lt houg h ?m et allic? isn?t q uit e a colour, t he shiny shad es are cert ainly t aking over t he w ed d ing ind ust ry by st orm . We?ve seen increased p op ularit y w it h m et allic cand les and cand lehold ers, in all shad es im ag inab le. Gold is ever-p op ular and w e have seen g row t h in uniq ue m et allic shad es, like rose g old and g unm et al. Silver has also m ad e a com eb ack and w ill have it s p lace in d et ails t hroug hout t he year. Part ially t hanks t o t he Moscow Mule, w e have also seen an increase in cop p er accent s lat ely." Igal Sapir "A ll t he m et allics! Gold and cop p er are ag ain st rong for 20 17 w ed d ing s." Ms Polka Dot


Wedding Themes w it h Jes Gordon We are seeing a lot of coup les g o b ack t o nat ure, w e call it ; Op ulent Sim p licit y. This m eans m ore d iverse and d im ensional d ecor and venues, such as b uying out a ranch for a w eek end som ew here fab ulous m ost of t heir g uest s have never b een b efore. Coup les w ant som et hing t hat is w arm and invit ing b ut also eleg ant and som et hing t hat t hey w ant t heir g uest s t o b e org anically im p ressed by. Our client s are enjoying ram b ling floral runners w it h lot s of t ext ure and varied view s from all ang les so each g uest has a d ifferent t ake on t he cent rep iece. Overall, our client s w ish t o have an exp erim ent al t ake on t heir w ed d ing s not just a visual one, t hey w ant t o achieve a p erfect b alance of joy across all five senses.


Wedding Themes w it h Pamella Dunn We are rid iculously excit ed g oing in t o 20 17. The em erg ing t rend s are varied and d iverse w it h an influence t o suit every st yle. From d ram at ic t rop ical d esig ns led by b old leaf p rint s, and m asses of g lossy foliag e fuelled by Pant ones colour of t he year; Greenery, t o t he q uiet calm of t he Danish lifest yle craze Hyg g e. Easily t ranslat ed t he essence of calm can b e int rod uced w it h rich w arm fab rics, furs and a sea of cand les. Marb le and p ow d ery hues of w hit e and g rey are offering a serene and rom ant ic flavour. W hilst hug e oversized floral inst allat ions rem ain a favourit e, w here it is d efinit ely t he b ig g er t he b et t er, w it h an ab und ant , unst ruct ured and nat ural d esig n. Living w alls rep lace t he floral b ackd rop as flow er w alls t ake on a seriously hort icult ural vib e.

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Wedding Themes w it h Sandra Santoro Cont em p orary, m od ern and ind ust rial set t ing s are p ot ent ial on-t rend b ackg round s w it h t he p reference for w id e op en sp aces enhanced by t he use of m et allic color com b inat ions. The em erg ence of concep t of reinvent ed event s. in food choice w it h an eye on aest het ic fact ors as lead ing concep t of reinvent ed event s.


Wedding Themes w it h Louise Beukes

The fine art w ed d ing t rend is t he new vint ag e, and it ?s not g oing anyw here fast ! From callig rap hy t o Brit ish-g row n florals, ind ulg ent m enu?s and t he finest m at erials, t his t rend is all ab out keep ing t hing s sim p le and eleg ant , by having less b ut curat ing t he m ost b eaut iful, art isanal it em s at every st ep. For coup les seeking sim p licit y, g reenery w ill p lay a hug e role. From chair g arland s t o t ab le runners, foliag e is t aking cent re-st ag e We?ve seen hang ing d ĂŠcor creep int o w ed d ing d esig n over t he p ast few years b ut m ore ind ust rial-st yle w ed d ing s and venues are finally g iving coup les, p lanners and st ylist s t he ab ilit y t o really g o w ild w it h t his t rend ! Think hang ing w ild flow er m ead ow s and op ulent floral chand eliers! Ind ust rial venues are g oing t o b e b ig in 20 17, as coup les g et m ore ad vent urous w it h t he roug h-luxe look.


Wedding Themes w it h Denise Fouracre Much less vint ag e. Much less d em and for arb ours and b ackd rop w it h d rap ing and fab ric. More Eleg ant Rust ic or Count ry Rust ic. Massive oversized floral on t ab le st and s and on b ackd rop s. Coup les are host ing m ore sm aller m ini w ed d ing s ( less t han 30 ) and sp end ing m ore m oney on sm all event s w it h hig h end d et ails such as cat ering , b everag es, d ĂŠcor and key sup p lier such as cars and p hot og rap hy. This m eans t hat t he d esig ner need s t o p ay m ore at t ent ion t o d et ail. Coord inat ion and Event Manag em ent is hug e. Tim e p oor b rid es are w ant ing t o hire p rofessional help ers t o look aft er d et ails. Gow ns are b ecom ing q uit e slim line and less b allg ow n st yles. Veils are g et t ing long er. Bouq uet s are not as w ild and larg e as t hey w ere. This t rend caug ht on for a w hile b ut has since q uiet ened off.

Wedding Themes w it h Jessie Thompson It 's d efinit ely m ore ab out refined eleg ance t hat st at em ent m aking - you'll see soft neut ral colour p alet t es and a m uch b ig g er focus on q ualit y over q uant it y. Sm aller w ed d ing s, b ut w it h a cast of am azing vend ors t hat st ill g ive a "w ow " fact or. The "fine art " w ed d ing m ovem ent w ill keep g row ing t oo, as t he luxury m arket cont inues t o seek a m ore t ang ib le exp erience, and w it h t he g row ing num b er of film p hot og rap hers w e're seeing now. I d o also t hink w e m ig ht see a lit t le 70 's revival feed t hroug h from t he fashion ind ust ry in 20 18 - w arm er eart h colours and g org eous p at t erns.


W eddingTrendsetter I nterview My first Trend set t er int erview w as w it h t alent ed event p rod ucer Jes Gord on. We chat t ed ab out insp irat ion and w here you can g o t o b e insp ired . Jes sug g est ed visit ing t he flow er m arket , g oing t o g ift show s and furnit ure show s t o see w hat ?s current . It allow s you t o see t rend s from d ifferent ind ust ries, w hich can t hen b e t aken b ack and g iven a uniq ue t w ist . For Jes, New York Cit y is one of her b ig g est form s of insp irat ion. She loves t o g et her insp irat ion from t he st reet s, t hroug h fashion, art , m usic, food and w ine. Som e of t he t hing s Jes t alked ab out really resonat ed . Just as w e t alk ab out in our courses at t he Acad em y of Wed d ing and Event Planning Jes st ressed how im p ort ant it is t o incorp orat e t he five senses w it hin t he d esig n of your event . How a successful event is som et hing t hat t ouches up on t he five senses and should evoke an em ot ional resp onse, as w ell as a visual resp onse.


The images from this second section of the report were produced by the following talented vendors: -

Art Direct ion & St yling: For the Love of Weddings

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Photography: Rocksalt Photography

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Venue: Garthmyl Hall

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Flowers: Pheasant Botanica

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Cakes: Tiers of Happiness

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Macarons: Calon Macaron

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Stat ionery: Anon Design

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Tableware props supplied by: The Vintage Hire

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Silk runner: Kate Cullen

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Bridal Wear: Lucky Sixpence Bridal

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Headwear: Couture Bridal Accessories

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Lingerie: Daisy Sheldon Embroidery

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Shoes: Rachel Simpson

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Make up: Leah Sims

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Hair: Paul Garett


Celebrit y Wedding Trends w it h Marley Majcher The Story of Small Batches - I p ract ically can?t t hink of a celeb rit y w it h w hom w e?ve w orked w ho hasn?t m ad e a b ig p oint ab out t he sourcing of t he food t o b e served w it h an em p hasis on som e kind of veg et arianism , and in b usiness t here?s b een a b ig p ush t ow ard s t he ?st ory? of t he p eop le b ehind t he p rod uct t hat m akes cust om ers fall in love. Since celeb rit ies can p ay t he p rices of it em s p rod uced in sm aller b at ches w it h t he hig hest q ualit y ing red ient s, t he d et ails of St anley, t he t hird g enerat ion g oat farm er w ho m akes sure his herd only d ig est s t he m ost rob ust g rains w ill p lay front and cent er. The b ackst ory is everyt hing and w e?re g oing t o see t hat st ory act ually not ed and referenced in food st at ions just like w e used t o see a b ookst ore em p loyee?s favourit e read w it h a d et ailed exp lanat ion of ?w hy? not ed und er a sp ecial t om e.

Indust rial Meet s Found Object s - Every w ed d ing st rives t o com m unicat e p ersonal t ouches and a cert ain uniq ueness. Com b ine t hose om nip resent g oals w it h our love of t he sourcing ?b ackst ory? and m ore and m ore w ed d ing s are g oing t o includ e found ob ject s, locally forag ed elem ent s and com p lim ent ary furnit ure p ieces like one or t w o off sofas t hat haven?t necessarily b een p rod uced en m asse.

St icking wit h White - Call m e crazy, b ut it seem s t hat t he call for colour in b rid al fashion has b een g oing for a b it , w het her it ?s lig ht p ink hues for t he g ow n it self or colourful shoes in shad es of azure, I d on?t see celeb s em b racing t he colour st ory. Now , if Lad y Gag a w ere t o w alk d ow n t he aisle in t he Sp ring of 20 17, I have no d oub t she w ould n?t d on ivory, b ut for t he m ost p art , I t hink w e?re g oing t o keep seeing A-list ers w earing w hit e and it ?s one of t he few p laces t rad it ion reig ns.

Paper, Paper, Paper - Most celeb s are p ret t y t ig ht w it h t heir d ig it al nup t ial foot p rint . Physically p rint ing som et hing seem s t o lend it self t o slig ht ly m ore cont rol over t he d issem inat ion of d et ails t hat usually st art w it h a b eaut iful invit at ion. Invit at ions are a p lace w here q ualit y is read ily ap p arent , so w hen you?re b usy hand d elivering t hose lit t le m issives, it ?s kind of hard not t o have g org eous escort card s and 3-D p rint ed m enus som ehow follow ing suit . W hich lead s m e t o?

Oh Wait , They?re Married? - More t han one celeb rit y has p ulled t he w ool over our eyes w hen it com es t o t he fact t hat t hey are A LREA DY hit ched . W het her it ?s b ecause t hey value p rivacy, are m arrying a ?non-ind ust ry? p erson w ho feels m ore com fort ab le keep ing it low key or just b ecause t hey d on?t w ant t o d eal, t here w ill b e m any m ore p ost w ed d ing recap s t hat had us all com p let ely fooled .


Celebrit y Wedding Trends w it h Renee St rauss & Brooke Keegan Renee St rauss t ells us w ed d ing s of choice for have t heir p rivacy and t heir "b rand " ( and t he t his, as w ell) .

t hat d est inat ion Wed d ing s are t he t he celeb s: rich & fam ous! They can oft en t he locat ion b ecom es p art of locat ion/ p rop ert y can cap it alise on

Brooke Keeg an t ells us she is seeing celeb rit ies leaning t ow ard sm all, p rivat e elop em ent s follow ed by a larg e p art y w it h all of t heir fam ily and friend s at a lat er d at e. W it h p rivacy b eing so im p ort ant , com p let ely unp lug g ed w ed d ing s w ill cont inue t o b e p op ular.


Celebrit y Wedding Trends w it h Harmony Walton & Fabrice Orlando Harm ony Walt on t ells us t hat d est inat ion w ed d ing s cont inue t o b e on t he rise and celeb rit y coup les love t hem as m uch as t he next coup le. I t hink w e?ll see m ore d est inat ion w ed d ing s for celeb rit ies, and in furt her far off locat ions ? m ore Europ e and b eyond , in p laces t heir friend s haven?t b een m arried b efore or even b een t o b efore. Fab rice Orland o b elieves celeb rit ies w ill sp are no exp ense as t hey m ake t heir w ay t o off-t he-rad ar locales t o celeb rat e t heir Big Day. Over-t he-t op d ĂŠcor w ill cont inue t o d om inat e d esig ns, w it h sp ecial at t ent ion m ad e t ow ard vert ical sp ace. The ?surp rise and d elig ht ? elem ent is also at t he forefront of celeb rit y w ed d ing s for 20 17. Coup les w ill find w ays t o enhance t he g uest exp erience w it h b reat ht aking ent rances, fun iceb reakers and unexp ect ed ent ert ainm ent t o set t he t one.


Aust ralian Wedding Trends The last 5 years have since som e of t he b ig g est chang es in t he w ed d ing ind ust ry for m any d ecad es. For t hose of us w orking in t he ind ust ry, t hese are ind eed excit ing t im es and one of t he b ig g est t rend s I see em erg ing , as a w ed d ing b usiness p erson, is t he ext ensive op p ort unit ies availab le for p eop le w it h a p assion for t heir craft and t he w illing ness t o eng ag e w it h t heir cust om er ?s need s. Niche b usinesses have t o w ork hard , b ecause t heir services, or p rod uct lines are lim it ed . The sam e g oes for sm all b usinesses, esp ecially if t heir service is lim it ed t o a sp ecific g eog rap hical area. But our cust om ers are hung ry for uniq ue op t ions and p ersonalised service, w hich m eans t hat if you can m ake your cust om er feel sp ecial, or p art of som et hing uniq ue, you can d o w ell. We have invest ed in t his ?t rend ? at t he I Do Crew , by focusing our b usiness on help ing client s w ho w ant t o p lan and d esig n t heir ow n w ed d ing s. Because t here is so m uch w ed d ing p lanning & d esig n insp irat ion and inform at ion around for coup les t o d raw on, m any are em b racing t his exp erience. But , t hey st ill need help on t he d ay, so t hey can t hen st ep int o t he role of Brid e & Groom . The I Do Crew sp ecialises in On t he Day Coord inat ion and w e b elieve t hat our b usiness m od el w ill service a st rong g row t h area of t he w ed d ing ind ust ry. Our coup les are creat ive, b usy p rofessionals, w ho enjoy focusing on d et ail and m anag ing p roject s. They are a new b reed of DIY Brid es and Groom s. At t he I Do Crew our b ig g est invest m ent in 20 17 in t erm s of m arket ing w ill b e Search Eng ine Op t im isat ion. We b elieve m aking , ?very g ood friend s? w it h Goog le w ill b e im p ort ant for b usinesses over t he com ing 12-18 m ont hs. This m ust b e b acked up by excep t ional cust om er service. Tod ay?s consum er can send off a lot of enq uiries in a very short sp ace of t im e. One of t he w ays a b usiness st and s out , is t he sp eed at w hich t hey resp ond and in 20 17, an aut om at ed rep ly w ill not cut it . You need t o eng ag e your cust om er as soon as you can, t o p ut yourself in t he running t o secure t heir b usiness. Inst ag ram & Yout ub e are ot her p lat form s w e are int erest ed in exp loring t he p ot ent ial of m ore, in t erm s of ad vert ising . We are also invest ing in A p p d evelop m ent as a w ay of offering our t arg et aud ience m ore t ools t hat com p lem ent our service. Tod ay?s w ed d ing consum er is very d raw n t o t he st ory b ehind t he b rand and p eop le w ho are p assionat e ab out t heir niche area of exp ert ise w ill d o excep t ionally w ell, if t hey can eng ag e t heir p ot ent ial cust om ers w it h t heir b rand st ory. Inst ag ram is a valuab le t ool for achieving t his in our ind ust ry, as our p ot ent ial cust om ers are sp ong es for id eas and insp irat ion and t hey enjoy t he feeling of b eing p art of a creat ive com m unit y, even if t hat exp erience com es from b eing t he consum er.


Aust ralian Wedding Trends Cont ... Niche b usiness are find ing success in all areas of d esig n; from int eriors t o fashion. You only have t o t urn t o Inst ag ram t o find art isans forg ing ahead w it h successful b usiness id eas. W hat is also excit ing , is t hat d esig ner, hand -craft ed it em s are no long er only availab le t o t hose w it h healt hy b ud g et s. We have seen a b ig shift in t his w it h hom ew ares for exam p le. Hand craft ed and b esp oke p rod uct s, t hat are afford ab le and m ad e by p eop le w ho are p assionat e ab out t heir craft , is one of t he b ig g est em erg ing t rend s in d esig n g enerally and it is st art ing t o b e reflect ed in w ed d ing s t oo; hand craft ed m acram e b ackd rop s for exam p le. We have also seen t his in cat ering and w it h m ovem ent s like Pad d ock t o Plat e. I b elieve t his em b racing of ?d esig n? led w ed d ing s is m ore t han a t rend ; it is a m ovem ent and it w ill g row w ell int o 20 17 and b eyond . Peop le are op en t o exp erim ent ing and d on?t feel b ound by t rad it ions. In 20 17 a w ed d ing can b e w hat ever a coup le w ant s it t o b e. Com p lim ent ing t his m ovem ent w ill b e a t rend t ow ard s slow ing d ow n. Trend forecast ers are exp ect ing som e b acklash ag ainst t echnolog y. I w ill g o out on a lim b and say w e w ill see t he end of t he Inst ag ram hasht ag for w ed d ing s by lat e 20 17. Coup les are alread y st art ing t o t ake a st and and ask g uest s t o refrain from t aking p hot os d uring t heir cerem onies. This is som et hing t he I Do Crew has exp erienced alread y. This w ill filt er d ow n p rofessionals at w ed d ing s t oo and som et hing p rofessionals m ay find t hem selves up ag ainst in 20 17/ 18 is m ore coup les not w ant ing t heir w ed d ing shared across social m ed ia by t he vend ors w orking for t hem . This w ill p resent a uniq ue challeng e t o p rofessionals w ho current ly use Real Wed d ing s as t heir key p rom ot ional t ool. This m ay lead t o m ore St yled Shoot s and I t hink 20 17 w ill also see m ore w ed d ing p rofessionals using vid eo t o show case t heir St yled Shoot w ork. W hilst I love p eop le w ho em b race t heir p ersonal st yle, along w it h t he eclect ic, uniq ue and d ifferent , t here is no d oub t t hat our ind ust ry is influenced by t rend s and w hat is p op uIar and it is fun t o d ive int o t hat and consid er w hat is g oing t o b e, ?t he next b ig t hing ?. I am hearing t hat sp arkle w ill ret urn t o w ed d ing s in 20 17 and I t hink t his is t rue, t o an ext ent , b ut d on?t exp ect b ling . Coup les w ill invest in t heir sp arkle. But t ow ard s t he lat t er half of 20 17 and int o 20 18 I t hink w e w ill see Wed d ing s d elve furt her int o m ore vib rant and b old er d esig n choices; st rong colours, m ore m is-m at ched it em s, p at t ern and t ext ure. Trend forecast ers are t alking a lot ab out t he w ay young w om en are b eg inning t o t urn aw ay from find ing role m od els am ong st celeb rit ies, t ow ard s st rong er and healt hier role m od els, w it h p olit ical influence on t he w orld st ag e. The p op ularit y of w om en like Michelle Ob am a & Child ren?s/ Wom en?s Rig ht s Act ivist , Malala Yousafzai are exam p les of t his. During 20 17, t his w ill filt er d ow n t o choices t hey m ake ab out w hat t hey w ear, how t hey furnish t heir hom es and event ually it w ill b e reflect ed in t he w ay t hey w ant t heir w ed d ing t o look and feel t oo.


Aust ralian Wedding Trends Cont ... The b ig g est t rend in int eriors in 20 17 w ill b e t he m ove aw ay from t he Scand inavian look and lig ht er coloured w ood s. Dark w ood is on it s w ay b ack, in a b ig w ay. Woven b asket s w ill b e p op ular in hom ew ares t oo and I t hink w e m ay see t he ret urn of w oven it em s in floral d esig n. Met allics w ill rem ain p op ular, b ut cop p er has had it s m om ent for now ; b rass and b ronze are on t heir w ay b ack in. Marb le w ill st ill b e p op ular, b ut t he t ones w ill g et d arker and w arm er. Coup les w ill cont inue t o p lay w it h a m ixing of st yles, b ut t hing s like rust ic eleg ance, or vict orian rom ance w ill g ive w ay t o m ore cont rolled form s of rust icit y. The em erg ing st yles w ill b e raw and clean.

W hen I t hink ab out t he w ed d ing s w e w ill b e p art of, or feast on via social m ed ia, b log s and m ag azines over t he com ing year, I am m ost excit ed t o see t he cont inuat ion of t he t rend of coup les, ?t elling t heir uniq ue st ory?, t hroug h t heir w ed d ing . I w ant t o see less w ed d ing s t hat look t he sam e and m ore t hing s t hat m ake m e g o, w ow , look at w hat t hey d id t here. I w ant t o see friend s and fam ily m oved by elem ent s includ ed in a coup le?s d ay, b ecause it is a reflect ion of t he coup le t hem selves. I am excit ed t o see t he w ed d ing ind ust ry em b race t his t oo, not only in t he w ork t hey d o, b ut in t he w ay t hey ap p roach t heir b usinesses. W rit t en by Christ ine Lig t hart Direct or of Ed ucat ion for t he Int ernat ional Acad em y of Wed d ing & Event Planning / Tut or/ Ment or and Found er and Creat ive Direct or of t he I Do Crew and Co- Found er of St yled Im ag es.


Venues & L ocations withW edshed Top5 Styles INDUSTRIA L SPA CE CONVERTED W ORKING SHEDS BOUTIQUE RESTA URA NTS BREW ERIES & W INERIES EXCLUSIVE FA RMS

Of Wed Shed ?s collect ion, t hree of t he m ost unusual w ed d ing venues b eing b ooked are an ex-p rison, an old school and a cast le-t urned -g in d ist illery. Coup les are looking for flexib ilit y in a w ed d ing venue ? p laces t hat allow t hem t o inject t heir ow n p ersonalit y. This m ig ht b e via t heir st yling , or by allow ing t hem t o b ring in t heir ow n sup p liers w hose w ork resonat es w it h t hem . A s w ed d ing d ays increasing ly b ecom e m ore cust om ised and ind ivid ual, t he venues t hat allow coup les t o creat e a b ig d ay t hat says ?t his is us?are t he ones t hat w ill see t he m ost success. For us, t he m ust -have venues are t hose t hat have a hist ory or p ast life t o t hem , for exam p le, old farm shed s, m ills or ind ust rial w arehouse sp aces. There?s an aut hent icit y and b eaut iful vib e t o t hese venues, and it ?s heart ening for coup les t o know t hat t hey?re cont rib ut ing t o t he ong oing hist ory of t he sp ace.


Venues & L ocations withCocoW eddingVenues The venue search is one of t he very first st ep s of w ed d ing p lanning and it ?s oft en t he p oint at w hich t he coup le feel t hose first st ressful ?p lanning ? m om ent s w here it seem s t he venue of t heir d ream s just d oesn?t exist . The w ish list t hat coup les are arm ed w it h p rior t o t he search can b e, let ?s say, op t im ist ic.

Yep , if you?re g oing t o m arry in a b ig cit y t hen let ?s see it ! Cerem ony & Recep t ion venues w it h floor t o ceiling w ind ow s, vist as of cit yscap es and a roof g ard en t o b oot are hot p rop ert y.

Coup le?s w ill visit on averag e 4 locat ions b efore t hey find ?t he one? and a relaxed affair w it h fam ily & friend s is st ill t he t op p riorit y for w ed d ing d ays so coup les are w ant ing t o find a venue t hey feel at hom e in ? w arm , w elcom ing and sup er friend ly.

The b ot anical and t rop ical t rend w as serious for 20 16 and I t hink w e?ll cont inue t o see t his in 20 17, b ut p ossib ly soft er and w it h a m ore fine-art ed g e. Inst ead of orang eries and hot houses t hink W int er Gard ens. Walled Gard en w ed d ing s are a t rue Eng lish classic, b ut t he unusual w ill alw ays d raw t he at t ent ion of our coup les.

In 20 16 w e saw t he rise of t he ?b ack-g ard en w ed d ing ? w here t he at -hom e vib e overflow ed . This isn?t g oing aw ay for 20 17, b ut not all coup les are fort unat e enoug h t o have a t ip i-sized field as a g ard en so w e?re seeing hom e-from -hom e venues b ecom ing increasing ly p op ular.

Ind ivid ualit y is really key t o our coup les; and t he d esire for flexib ilit y is st rong er t han ever. A s w ell as b eing ab le t o choose t heir ow n sup p liers, t hese g uys also w ant t o b e ab le t o p art y unt il t he early hours ? so t his is m y lit t le nod t o t he no curfew -w ed d ing venue!

St icking w it h t he out d oor t rend , w e love t he st rong st at em ent g reens m aking an ap p earance in Pant one?s 20 17 colours. So w here b et t er t o find t his t rend t han in t he w ood s, b ut not just any ol?w ood s, I?m t alking luxe w ood s.

The Wed d ing A ft er Part y can b e found in m any form s ? a lat e license, an und erg round d rinking d en, a ret irem ent loung e or it can b e as civilized as a m orning -aft er-t he-nig ht -b efore b runch.

Hyg g e has b een a key w ord on everyone?s lip s and it cont inues int o t he w ed d ing w orld . Think log cab ins, t oast y w ood b urners and secret w ood land hang out s w here t here?s an ab und ance of b lanket s, kisses and w hiskey. Leaving t he w ood land s and t he b ack g ard ens b ehind , let ?s head int o t he cit y. The cit y w ed d ing has m any g uises, from chic and eleg ant t o raw and ind ust rial. But I?m crushing on a ?Room w it h a View ?.


W eddingTrendsetter I nterview I had a g reat t im e chat t ing t o event p rod ucer ext raord inaire Brit Bert ino. Brit is lucky enoug h t o p lan event s in Las Veg as, all over California, Seat t le and Mexico so her client ele is q uit e varied , as are t he event s she p lans. The t rend s d iffer from one reg ion t o anot her so her p red ict ions really cover a b road sp ect rum , w hich m akes it all t he m ore int erest ing for us. We chat t ed ab out insp irat ion and t he ind ust ries w e t urn t o w hen w e w ant t o b e insp ired and one Brit m ent ioned w as t he fashion ind ust ry. She sees Europ e as lead ing t he w ay in fashion, w hich is nice t o hear, as it is cert ainly t he US t hat lead s t he w ay in w ed d ing and event d esig n. W hen I asked Brit w here she head s t o b e insp ired her answ er w as not at all w hat I exp ect ed . The st and ard answ ers t end t o includ e g oing for a w alk or run, surround ing yourself w it h nat ure, flicking t hroug h an art b ook et c., b ut for Brit her ?g o t o?p lace is t he airp ort . Yep you heard m e rig ht , t he airp ort . I t hink t hat ?s fab ulous b ecause she?s rig ht . There is so m uch t o see and so m any d ifferent t yp es of p eop le t o b e seen at t he airp ort . It is full of insp irat ion everyw here you look. So t he next t im e you?re feeling uninsp ired m ayb e a q uick t rip t o t he airp ort is in ord er. But w hat ab out t he t rend s? W hat w ere som e of Brit ?s t op t rend p red ict ions? Well one t hing resonat ed w it h m e and t hat w as t he ret urn of b ling , alt houg h it has b een renam ed t o cryst als now , b ut it is essent ially t he sam e t hing . Peop le are st art ing t o sp end m oney ag ain so t he scaled b ack affairs are st art ing t o m ove over in favour of a m ore lavish and luxurious event .


The images from this third section of the report were produced by the following talented vendors: -

Photography: Belle Cooper Photography

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St yling: Elizabeth Jean Wedding

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Flowers: Petal Pusher Flowers

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Hire: Taranaki Events Specialists


Luxury Weddings Lind sey Ep p erly says t hat as a luxury t ravel consult ant and d est inat ion w ed d ing / honeym oon exp ert , she is seeing m ore coup les op t for m ult i-g enerat ional friend ly resort s. Now m ore t han ever, b rid es and g room s are choosing resort s t hat are ap p ealing t o m ult i-g enerat ional fam ilies since everyone from g rand m a t o t heir young est nieces and nep hew s are com ing t o t he w ed d ing . "A not her t rend w e're seeing : d est inat ion w ed d ing s t urned int o vacat ions. Coup les are ut ilizing t he ext ra t im e t og et her t o m ake a full w ed d ing w eekend and act ually enjoy t heir g uest s. Their it ineraries includ e a w elcom e p art y, lunch and law n g am es, hiking , yog a w it h t he w om en, a rehearsal d inner, cerem ony and recep t ion, and send -off b runch. A nd , as a result , t he g uest s g et m ore of a vacat ion by st aying an ext ra d ay or t w o. How ever, if you find your g uest s are st aying even long er p ost -w ed d ing t o m ake t he m ost of t heir t rip , I sug g est p rop ert ies t hat have at least t w o of t heir resort s in one area so you can m ove from one resort t o anot her t o chang e t he honeym oon sp ot ( for p rivacy from your w ed d ing g uest s) ."

Sarah Chancey t ells us t hat she's seeing t w o fun t rend s for nearly all of t heir luxury w ed d ing s for 20 17. "First , over t he t op florals in t he form of floral w alls and hang ing inst alls, is ext rem ely p op ular w it h our client s. They are ult im at ely looking for som et hing t im eless, b ut uniq ue - som et hing t hat w ill b e a conversat ion p iece and w ill creat e a m em orab le w ed d ing exp erience. Florals are an easy w ay t o ad d a cust om t ouch, w hile keep ing t he focus form al since t hey are org anic. We're also seeing a larg e num b er of b rid es b ring t he g room int o t he d esig n by g et t ing him excit ed w it h cust om w hiskey t ast ing st at ions or a cig ar b ar for t he g room sm en. This is a fun t reat for m ale g uest s, w ho ot herw ise m ig ht b e easily d iseng ag ed from t he fest ivit ies."


St yling & DĂŠcor Denise Fouracre t ells us t hat she is g et t ing req uest s for w ood en arb ours and a b ig d em and for Faux. Foliag e w alls. Less flow ers, m ore g reenery. Ind ust rial m et al b ackd rop s w it h fresh florals, m ost ly com m issioned by florist s. Many of our b rid es are enjoying st yling t heir ow n w ed d ing s. A rches and ind ust rial st yle b ackd rop s are b ig g er t han t hey have ever b een. Faux flow ers are hug e. 90 p ercent of b rid e req uest t hem as t hey g et t o use t he flow er of t heir choice, p reviously out of season. Food st yling is p op ular t oo. Cat ered food t ab les and food st at ions are b eing recog nized as b eing a p art of t he st yled set t ing for m ost w ed d ing s. Ind ust rial b ackd rop s and cust om m et al floral st and s are t he b ig sig nat ure p ieces t hat are p op ular. Hand p aint ed w elcom e b oard s and b lackb oard s are st ill reig ning sup rem e.


Wedding St yling & DĂŠcor w it h Jes Gordon One t rend w hich seem s t o keep rep eat ing it self is t he use of clean g rad ient s of w hit e flow ers in m asses. This look g ives a very p olished b ut et hereal set t ing for a w ed d ing . This can also b e enhanced by using a m et allic elem ent in ord er t o ob t ain a m ore celeb rat ory yet eleg ant feel. Ot her t rend s includ e succulent s and overflow ing g reens. This m ay b e for a m ore unt rad it ional b rid e b ut w ho st ill w ant s an org anic eleg ant look. On t he flip sid e of t hat , m any of our client s are choosing t o p ut t heir b ud g et s m ore int o ?hard g ood s? m eaning t hat t hey are hap py w it h t he d ĂŠcor b eing p rovid ed by ot her elem ent s such as; sp ecialt y d ining t ab les, chairs, lig ht ing , cout ure china and serving p ieces, cust om nap kins oft en com p lim ent ed by m asses of cand lelig ht . We are seeing a lot of coup les choosing a Grand Recep t ion st yle p art y versus a sit d ow n d esig nat ed d inner. We offer m ore loung es and com m unal t ab les t o g ive t heir celeb rat ion a d iverse and socially forw ard at m osp here. This allow s t he p art y t o have a consist ent flow inst ead of having t o b reak for d inner courses. It also allow s for a cert ain kind of freed om for your g uest s t o socialize w it h p eop le t hey m ay not alread y know and t hey can choose w hen t hey w ish t o eat , d rink or d ance as w ell. Every Decem b er t he Pant one Color of t he year com e out . I feel t hat t his p lays a hug e p art in event d esig n. Most coup le?s like t o p ick one or t w o colors t o b ase t heir w hole event d esig n around so having t he hot color of t he year m akes a b ig im p act on t hese d ecisions. This color oft en d ict at es t he ent ire event p alet t e even includ ing t he b rid esm aid s d resses, g room s t ie et c. Lig ht ing w ill alw ays p lay a b ig p art in event s. Most p eop le d on?t fully und erst and t he effect t hat am b ient lig ht ing has unt il t hey t ruly exp erience it at t heir event . Beyond lig ht ing a room ,, t echnolog y is ad vancing so fast t hat new m et hod s are now availab le such as vid eo m ap p ing . Vid eo m ap p ing is a g lorious w ay t o t ell an anim at ed st ory t hroug h t echnolog y and also g ives a lovely and sub t le m ovem ent t o any event .


Wedding St yling & Décor w it h Igal Sapir Geom et ric shap es are a b ig t rend ? w het her it ?s cand lehold ers or sid e t ab les, anyt hing w it h lot s of ang les is m aking a sp lash! W it h t hat , w e?ll b e seeing m ore m od ern and ind ust rial accent s in 20 17 w ed d ing s ? not just w arehouse venues, b ut in t he colors, furnit ure, d écor and florals as w ell. This look w ill slow ly rep lace t he rust ic t hem e t hat has b een q uit e p op ular in recent years. Gard en w ed d ing s are also g oing t o b e p op ular, w it h lot s of florals, g reenery, cand les and nat ural elem ent s for a very rom ant ic feel. We exp ect t o see hang ing d écor evolve w it h uniq ue and innovat ive d esig ns. From floral arrang em ent s t o lant erns and cand les t o b ars, 20 17 w ill b e t he year of hang ing d écor. In 20 17, cand les w ill b ecom e m ore of a front -and -cent er elem ent at w ed d ing s, as coup les b ecom e m ore creat ive w it h t heir vessels and cand lehold ers. We also exp ect t o see cust om b ars in next year ?s w ed d ing s, d ecorat ed w it h d écor, florals and cand les t o m at ch t he event t hem e.


Wedding St yling & Décor w it h Harmony Walton The m ixt ure of t ext ures ? hard and soft , m asculine and fem inine w ill b e a favourit e in 20 17. Infusing your locat ion, your cult ure, your fam ily and honouring t hat herit ag e w ill cont inue t o rise in 20 17, esp ecially w it h t he recent US elect ions w hich have sp arked an even d eep er root in fam ily. We w ill cont inue t o see hang ing d écor b ecom e p op ular in p art s of t he w orld t hat have yet t o really use it b ut in t he cit ies like NYC and LA , t he st yle of it w ill shift t o id eas, m at erials and st yles w e haven?t seen in t he p ast . A new sp in t o hang ing d écor w ill st art t o em erg e in ad d it ion t o furt her use of t he ent ire event sp ace, from floor t o ceiling , p ut t ing m ore em p hasis on t he w alls or neg at ive sp ace in t he recep t ion as w ell. We w ill see m ore invent ive use of lig ht ing and p roject ion m ap p ing t o reinvent a sp ace in new and t echnolog ically ad vanced w ays. Sig nat ure elem ent s w ill includ e sp arkle, floral, w ood s, resid ent ial elem ent s.


Wedding St yling & Décor w it h Kirsten But ler W hen looking for w ed d ing t rend s of t he fut ure m y first t houg ht is t o seek out w hat is current ly ?hap p ening ? in int erior and fashion, it is easy t o see w hat key elem ent s w ill fluid ly t ranslat e in t o t he w orld of w ed d ing d écor. There is no d enying t hat Bot anics has b een having a b it of a m om ent and t his show s no sig n of slow ing up. The fem inine and org anic Bot anical look em b races a curiosit y and t rue ad orat ion of nat ure. Im ag ine sim p le arrang em ent s of leaves, b ranches or p alm s ? lot s of g reenery w it h m inim alist vib es. For a m ore d ram at ic effect , I ad ore t he id ea of incorp orat ing a canopy of g reenery t hat hang s hig h ab ove g uest s?head s. In st rong cont rast I also b elieve w e w ill b e seeing a lot m ore cascad ing florals. This aest het ic includ es an ab und ance of b loom s, b ut w it h an unst ruct ured feel. lm ag ine cent rep ieces t hat d rift across t ab les, b ouq uet s t hat overflow w it h b ud s, or d ecorat ive b loom s t hat cascad e d ow n your w ed d ing cake. Coup les are seeking out alt ernat ives t o t he t rad it ional canap és and w ed d ing b reakfast and I am increasing ly b eing asked t o st yle g razing st at ions and d esert t ab les for t hem . I p ersonally ad ore t he id ea of t hese cockt ail hour or lat e nig ht snack st at ions and t hink it ?s g reat how t hese food ie hot sp ot s can b e used t o ad d p op of colour t o a venue and t ruly g et g uest s m ing ling . Com m issioned illust rat ions from t he likes of d e W int on Pap er co p rove t o b e a b ig hit w it h m y coup les t im e and t im e ag ain and I have no d oub t w ill cont inue t o d o so. They t ruly offer up a t im eless w ay for b rid es and g room s t o p ut a p ersonal st am p on t heir w ed d ing d ay. Wat ercolour p aint ing s of your favourit e b loom s, a fam ily crest or a cust om d raw ing of your venue t he p ossib ilit ies are lim it less. Illust rat ions d on?t have t o b e solely for your invit at ions eit her, t hey can really creat e a t alking p oint on your t ab le p lan and a t rue p ersonal t ouch on your p lace set t ing s. Seeing it as anot her op p ort unit y t o really inject t heir p ersonalit ies in t o t heir b ig d ay, coup les are seeking out art isanal ceram ics, g ild ed cut lery and ornat e g lassw are t o really g ive t heir g uest s a feast for t he eyes. Coup les also know t heir g uest s are likely t o need resp it e t hroug hout t he d ay w hich is w here t he ?w ed d ing loung e? com es in t o a leag ue of it s ow n. These are versat ile areas t hat can really allow g uest s t o feel at hom e.


Wedding St yling & Décor w it h Sandra Santoro Greenery w ed d ing d esig n w ill cont inue t o b e p op ular in 20 17: from g reen elem ent s and nat ure-insp ired d écor, t o w ood en rust ic d ecorat ions and w him sical forest w ed d ing s. Hig h d ram a w ill b e achieved t hroug h t he use of b old colours m ixed w it h neut ral, m ut ed p alet t es in hang ing d écor and t all cent rep ieces. Neut ral p alet t es for fairyt ale classic w ed d ing s w it h a t ouch of g old w ould also b e one of t he p referred op t ions. Hang ing d écor is g oing t o cont inue b eing b ig in 20 17, b ut lim it ed t o luxury w ed d ing s. In It aly t his t rend is st ill relat ively new : use of leaves, b ranches, susp end ed p lant s and lot s of g reenery w it h a focus on t he nat ural, w ild effect . Revisit ed t rend s are insp ired by p aint ers? land scap es ( w at ercolours) and g ard ens, use of callig rap hy w it h a focus on w ord s and font s, st ones and carved w ood it em s incorp orat ed as d ecorat ive elem ent s along sid e w it h hand m ad e p ap er. For sig nat ure elem ent s w e're seeing p ersonalisat ion in sm all d et ails rang ing from favours and st at ioneries t o w ed d ing cakes and sig nat ure cockt ails. Lig ht ing seem s t o b e keep ing it s p op ularit y in 20 17 w it h an increased use of Ed ison lig ht ing , fest oon lig ht ing and colored lig ht s, b ut also int rod ucing let t ering lig ht ing sig ns and p at t ern p roject ions.


Wedding St yling & DĂŠcor w it h Pamella Dunn Client s are enchant ed by t he t w ist on st yling w e have seen over t he p ast few years, as rust ic g et s a luxury ed g e, and vint ag e leans t ow ard s a g lam orous Vict orian feel. Incorp orat ing a st ylish eleg ant d esig n in t o t he ind ust rial t rend has seen a chic cit y vib e ap p ear, w hilst p ure rom ance is p icking up in p op ularit y using chalky w hit es, b lush p inks and t he accent of t he m om ent - rose g old Det ails p lay an im p ort ant role in celeb rat ing t he coup les p ersonal st yles and st ory. Place set t ing s, hand w rit t en callig rap hy st at ionery, b esp oke sig nag e, and m onog ram ed accessories are all p op ular req uest s. Hang ing d ĂŠcor ad d s scale and d ram a t o any d esig n, m aking a fab ulous im p act w it h just one inst allat ion. Foliag e chand eliers are everyw here, I ab solut ely ad ore t hem and can?t see t his t rend g oing anyw here soon. How ever, canop ies of lant erns, and b unt ing ap p ear t o b e on t he w ay out . A s coup les seek t o creat e a w ed d ing unlike t hey have ever at t end ed t hem selves q uirky venues and fun id eas ad d ing a sense of t heat re are soug ht aft er. Giant LED w alls w it h live st ream ing are t he very lat est p rod uct ion st at em ent for t he aft er p art y. Gin b ars, p im p your Prosecco st at ions, fest ivals, t hem e p arks, flam ing os and d inosaurs are feat uring in t he none t rad it ional w ed d ing s, w hilst hum b le flow ers, t he carnat ion and chrysant hem um are seeing a resurg ence in p op ularit y. Lig ht ing is now one of t he key areas for our client s w hen first d iscussing t he overall st yle and d esig n. Lig ht ing is a g reat influencer on at m osp here, m ood and am b iance t aking a w ed d ing from really fab ulous, t o rid iculously sp ect acular, and it ?s a d esig n feat ure w e are hap py t o see ap p earing as a p riorit y. Ed ison and fest oon lig ht ing are feat uring along sid e d rap ing , w it h illum inat ed b ars and loung e furnit ure b eing used t o creat e club nig ht chill out areas. W hilst cand les are a key t rend w hen d isp layed in ab und ance b ot h insid e and out d oors, d ecorat ing st airw ays, aisles, cerem onies, firep laces and just ab out anyw here w it h m ag ical cand les in varying heig ht s and vessels is a real w inner w hen it com es t o st yling a t ruly fab ulous w ed d ing .


Must Have Hire Items We chat t ed t o Paul Hard ing from Innovat ive Hiring in Dub ai and he t old us t hat t he m ost p op ular hire it em s for w ed d ing s in 20 17 are rust ic w ood en t ab les, m ix and m at ch chairs w ire/ w ood en. The em erg ing t hem es are p ast els, rose g old , g reen and lot s of foliag e. Ghost chairs are st ill an ab solut e m ust have it em and w hen it com es t o t ab les U shap e, half m oon, and rect ang le are in.


The images from this fourth section of the report were produced by the following talented vendors: -

Photography: Ryan Polei Photography

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St yling: Elizabeth Jean Wedding

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Flowers: Petal Pusher Flowers

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Hire: Taranaki Events Specialists

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Venue: Frederics


Floral Design w it h Simon Nickell Floral st yles for t he com ing year are d efinit ely m oving t ow ard s a m ore ab und ant look. More nat ural and free flow ing d esig ns are b ecom ing p op ular, w it h t he use of p lent iful foliag es and seasonal flow ers. Lavish arrang em ent s are m aking real st at em ent s, w hile t he d em and for rom ant ic Eng lish g ard en st yle arrang em ent s is encourag ing t he d em and for Brit ish g row n flow ers. Ever since Dior used a m illion flow ers for t heir A ut um n/ W int er cout ure show in 20 12, flow er w alls have b een head line new s. Dram at ic, b old and very exp ensive t o creat e, t hey have b een t he m ainst ay of every celeb rit y w ed d ing . I?m seeing a m ove aw ay from t hem how ever, as coup les op t for a m ore nat ural and less m anicured look for t heir celeb rat ions. Follow ing on from flow er w alls, hang ing inst allat ions are now p roving very p op ular, as t hey can b e consid erab ly less exp ensive t han t heir vert ical count erp art s. Floral and foliag e chand eliers are a w ond erful w ay t o m ake a st at em ent and creat e real w ow fact or. Event sp aces like m arq uees and b arns lend t hem selves p art icularly w ell t o t hese t yp e of d ecorat ion, as t hey can b e g reat w ay t o d isg uise unsig ht ly feat ures or int eriors t hat need ext ra d ecor.


Floral Design w it h Eddie Zarat sian

Floral Design w it h Flowers by Cina

I'm not icing t hat client s and st yles are leaning t ow ard m ore m od ern and cleaner looks. The m od ern p resent at ion joins b ot h ab und ance and m inim alist ic d et ails. For exam p le, in New York st yle, a p erson can live in an elab orat e and ornat e p ent house, b ut t heir w ed d ing can b e sim p list ic, m od ern and g org eous at t he sam e t im e.

For us t he t rend cont inues t o b e ab und ant . How ever d im ension is key w het her t hat b e w it h flow er com p osit ion or t he ad d it ion of g reenery. W hile a soft p alet t e of b lush and ivory cont inue t o b e t he m ost req uest ed p alet t e, w e are seeing t hat p alet t e w it h a sm all p op of colour such as hot p ink or b rig ht coral.

I t hink t he st yle of 20 17 w ill b e b ot h ab und ant and m inim al. It t ruly d ep end s on t he client , and t he p ersonalit y, t ast e and lifest yle t hat client lives. Minim al d oesn't m ean it 's not elab orat e or ab und ant . You can t ake a sim p le concep t and elab orat e on t hat . For exam p le, if a b rid e's favorit e flow er is a sunflow er, w hich is norm ally sim p list ic, you can t ake it t o creat e som et hing g rand , like a full sunflow er field w alkw ay t o t he alt ar....

The floral w all is t ransform ing int o lush g reenery w alls w it h hint s of flow ers and uniq ue p ersonal t ouches such as Monog ram s, et c.

I t hink flow er crow ns are read y t o rest in p eace. We've seen it m any t im es t hese p ast coup le years. If t he st yle of t he w ed d ing p erm it s it , like a b ohem ian w ed d ing , t hen I t hink it 's fit t ing . But if it 's not necessary, I d on't t hink it need s t o b e p ushed .

The full floral crow n is t rend ing out , how ever, m inim al floral crow ns and sm all flow er hairp ieces are st ill g oing st rong .


Floral Design w it h Elizabet h Marsh There is g enerally a fair b it of m oney in t he econom y rig ht now so I exp ect flow ers g enerally t o b e ab und ant next year. How Brexit w ill affect t hat if w e d o w it hd raw from t he EU in March as p lanned no one know s, b ut t he likelihood is t hat t he im m ed iat e effect w ill b e a w it hd raw al of confid ence and so a red uct ion in exp end it ure all round . Having said t hat , b rid es t od ay are reversing t he t rend t ow ard s ?d o it yourself ?and t hinking t hey can g et som et hing for not hing and seem m uch m ore realist ic ab out w hat t hey can g et for t heir m oney and also m ore savvy ab out t he im p act t hey w ould like t o creat e. I am find ing , t herefore, t hat b rid es in t he m id d le sect or of t he m arket are choosing sop hist icat ed and fairly ext ravag ant d esig ns b ut keep ing t he scale d ow n so it d oes not g o t oo m ad , w hilst b rid es at t he hig her end of t he scale w ill sp end t he m oney on a d esig n t hat cap t ures t heir im ag inat ion b ut w on?t w ast e m oney on d esig ns for t he sake of it . Thus t ab les runners t hat cover t he cent re of a long t ab le are very p op ular b ut oft en w it h herb s and foliag e rat her t han solid flow ers et c. Of course vases are m ore im p ort ant t han ever and t he rig ht vase t o set off t he flow ers and ad d t hat lit t le ext ra m ag ic are ab solut ely t he w ay forw ard . Overall I t hink t he influence of t he Millennials is d riving b rid es t ow ard s a m ore ad vent urous, creat ive and exp ressive use of flow ers. Wed d ing b ouq uet s are st art ing t o b ecom e m ore creat ive - cert ainly t his sum m er I sold t w o b ouq uet s t hat never sold w hen I first d esig ned t hem for a cat w alk show t w o years ag o. This year t hey are t he ?m ust have? accessory. Our love affair w it h cand les and flow ers in st ill very m uch ong oing b ut t he choice of vases and cand lehold ers is m uch g reat er t his year and so I t hink w e have not finished exp loring t his p art icular avenue ? next year t houg h I exp ect t he t rend t o b e around unusual vase and cont ainer d esig ns, colouring and concep t . A nd , also d riven by t he Millennials, t he t rend t ow ard s m ore inform al d esig ns and overall at m osp here w ill st art t o d om inat e next year. The focus w ill b e on creat ing an am azing at m osp here rat her t han sim p ly im p ressing g uest s w it h p ure volum e of flow ers. The last t rend t hat I t hink w ill com e t o t he fore is t hat of recycling aft er t he event . We send all our left over event flow ers t o a charit y t o d eliver t o local hosp ices and old p eop le?s hom es. This is increasing ly im p ort ant t o savvy Millennials w ho have g row n up w it h t he concep t of p rovenance and sust ainab ilit y.


Floral Design w it h Sarah Richardson 20 17 Brid es are w ant ing oversized , ab und ant and loose arrang em ent s esp ecially for t heir b rid al b ouq uet s. They w ant a relaxed und one feel b ut full of g org eous b loom s and luxury roses. The b ouq uet s are m ore front facing w it h t railing foliag es. Brid es are w ant ing a m ore t rad it ional feel w it h t he use of cand elab ra and op ulent vases as op p osed t o rust ic jars. The arrang em ent s are full b ut w it h a m ore w ild and nat ural feel. Colour t ones are vib rant and m ixed for d aring b rid es or g rey, ivory and b lush for lot s of ot hers. Seasonalit y im p ort ant w it h b rid es looking t o nat ure for insp irat ion as t o w hat is in season for t heir d ay. Flow er w alls are t aking on new shap es w it h lot s of hang ing inst allat ions p rovid ing m ore b ud g et friend ly op t ions for flow er lovers rat her t han just en m asse b loom s. Brid es are g oing for m ore susp end ed hang ing arrang em ent s t han flow er w alls and t hese suit b ot h eleg ant and g rand affairs and also m ore rust ic w ed d ing s. Foliag e b ackd rop s p rovid e really int erest ing shap es and can cover larg e areas, t hey can suit a m ore m od ern feel w it h t rop ical leaves or count ry feel using t hing s such as hop s. Brid es are having floral arches t hat can b e w ild and full t hat are creat ed for a cerem ony b ackd rop t hen m oved t o b e a p hot o b ackd rop.


W eddingTrendsetter I nterview A not her t rend set t er int erview w as w it h Harm ony Walt on t he found er of The Brid al Bar, a g roup of com p lim ent ary w ed d ing and event lib raries d ed icat ed t o p rovid ing exp ert ad vice, insp ired id eas, and t he b est of t he b est event p rofessionals availab le t o eng ag ed coup les. Harm ony has over a d ecad e of w ed d ing m arket ing , consult ing and b rand rep resent at ion exp erience in t he luxury w ed d ing ind ust ry.

Sample Page w it h Dark Background

W it h Harm ony's exp erience in b usiness, b rand ing and m arket ing I t houg ht I w ould t ake a b it of a d ifferent t ack and t alk m ore ab out w hat ?s t rend ing in t he w orld of b usiness rat her t han w ed d ing d esig n. We chat t ed ab out selling a service versus a p rod uct , how you d eal w it h copycat s in t he ind ust ry and how you can have a st rong consist ent m essag e across all p lat form s. We m oved on t o t alk ab out w hat 's g oing t o b e t rend ing in t he w orld of social m ed ia in 20 17 and how a b usiness can leverag e t rend s t o t heir ad vant ag e w it hin t heir b usiness.


Wedding Trends in t he UAE 5 Key Fashion Trends Influencing Wedding Design for 2017 1. Gard en Variet y; it ?s a classic b ut w e?ve seen it heavily on runw ays. Floral t ext iles t hat feels fresh, fem inine and b loom ing . 2. Ruffles; Very p op ular in 20 17 and rang ing from asym m et rical d resses t o t op s t o volum inous skirt s. 3. Vib rant colours such as yellow and b ub b leg um p ink 4 . Shad es of b lue; easy t o w ear colour 5. Greenery; w e are seeing t his colour across t he b oard and is p ant one?s colour of 20 17.

5 Key Interior Design Trends Influencing Wedding Design for 2017 1. Marb le for sure is one of t he d om inant t rend s t his year; w e are seeing it on t ab le set -up s, st at ionary, and hom e accessories, et c. 2. Mixed Met allic; a slig ht ly ind ust rial t rend t hat w e saw a lit t le of it in 20 16 b ut increasing ly t rend ing t hroug h 20 17. 3. Dark Green, w e feel it s p resence m ore and m ore in furnit ure d esig ns, hom e accessories, and linens. 4 . Cork is also m aking a com eb ack; it ad d s w arm t h and t ext ure t o t he environm ent . More hom es & offices are using Cork t hroug h t ab le b ases, st ools or even on w alls t o p in not es on. 5. Subw ay t iles; such a classic t ile choice t hat w orks w it h all st yles and is afford ab le.

Pop Cult ure Trends Influencing Wedding Design for 2017 There are 2 t rend s t hat w e are looking forw ard t o see t heir effect on t he w ed d ing ind ust ry: 1. Virt ual exp erience; Mayb e w e?ll see a shift in w ed d ing vid eog rap hy in 20 17? 2. Grow t h of 3D p rint ing ; p red ict ed t o reach consum er p rod uct s and w ill result s in cost saving s on ship p ing / cust om s log ist ics


Wedding Trends UAE Cont ... In ad d it ion t o client s b eing affect ed by t rend s w hen it com es t o m at erial, t ext ures and colours w e see a b ig shift int o p ersonalisat ion. Brid es and g room s w ant t he w ed d ing t o reflect t heir p ersonalit y on t hat sp ecial d ay. They w ant t o share t hat exp erience w it h t heir g uest s. For exam p le, if t he b rid e is an art ist , she w ould w ant t o incorp orat e her art ist ic p assion int o t he w ed d ing d ĂŠcor, floral cent rep ieces ? it is im p ort ant for her t o hig hlig ht and share her p ersonalit y w it h her g uest s. Ot her p op ular t hem es t hat w e see com ing in 20 17 includ e g reenery, g ard en rust ic, vint ag e, neut ral, w at ercolour and fairyt ale. Most of our b rid es are cont inuously looking for venues t hat connect t hem w it h nat ure. Gard en set up s for exam p le or b each sid e locat ions w ill reflect a relaxing and cosy feel t o t he w ed d ing . A s for t he b rid es t hat op t for ind oor venues, w e see a lot of t hem t rying t o find locat ions w it h nat ural lig ht / Skylig ht d esig n as op p osed t o t he t rad it ional enclosed b allroom s.


Wedding Trends UAE Cont ... W hen it com es t o b rid al need s, t he sp ect rum st ret ches from ?I have no id ea w here t o st art ? t o ?This is exact ly w hat I w ant and I need help execut ing it ?. How ever, t he com m on g round is alw ays t hat t hey w ant a st ress free p lanning p rocess. Planning t he w ed d ing is a very st ressful p rocess and m od ern b rid es w ant t o avoid ad d ing m ore st ress t o t heir alread y b usy life. For us here in t he GCC, w e st ill g et req uest s for coord inat ion p ackag es esp ecially w it h t he on-b ud g et b rid es. Wed d ing sp end ing is d irect ly relat ed t o t he econom y and w it h p urchasing p ow er d ecreasing am ong t he g eneral p op ulat ion, so is t he w ed d ing sp end ing . Many on-b ud g et b rid es op t im ise cost s by p lanning t heir ow n w ed d ing and hiring a coord inat or on t he d ay t o ensure all act ivit ies are on t rack. This of course w ill result in a st ress-free w ed d ing . For sure, t he b ud g et d ocum ent is an int eg ral p art of t he p rocess for b ot h t he p lanner and t he b rid e. Tod ay?s b rid es are m ore aw are of m arket p ricing and hence follow t he ag reed b ud g et sched ule t o ensure allocat ed cost t arg et s are m et . W it h t he increasing num b er of p layers in t he m arket and t he st rong com p et it ion, not hing b eat s w ord of m out h and g ood rep ut at ion as a m arket ing t ool. Each w ed d ing is a m arket ing p lat form by it self and each client is an am b assad or for t he b rand . In ad d it ion, social m ed ia also p lays a b ig p art in t he m arket ing st rat eg y; it is effect ive, reaches a vast aud ience and is cost effect ive from a b ud g et ing p ersp ect ive. We find t hat our b rid es are oft en influenced by t hree m ain p lat form s; Inst ag ram , Snap chat and Pint erest . These p lat form s are not only used for insp irat ion b ut also serve as a research t ool t o allocat e t he rig ht p lanner, g enerat e t he rig ht id ea and id ent ify t he lat est t rend s in t he m arket .

W rit t en by Zeina A b ou Jam ra Tut or for t he Int ernat ional Acad em y of Wed d ing & Event Planning and Co-Found er of Jive Event s.


Linen Trends w it h W ildflower Linen For 20 17, b rid es w ill st ill b e choosing eleg ant , rom ant ic, and "classic" looks in t heir w ed d ing linens, t houg h t here w ill b e t hose b rid es w ho w ant m ore fashion-forw ard or avant -g ard e t ouches, art sy loft d w ellers w ho m ay w ant t o p ush t he envelop e t ow ard cot t on velvet s or m et allic w eaves. Pop ular linens w ill reflect a t rend aw ay from "count ry chic" and t ow ard "urb an chic." The t ext iles you'll see w ill have m ore com p lex w eaves t houg h not w it h p ronounced , m ult icolor p at t erns like obvious florals or g eom et rics; rat her, w e'll see b rocad es w it h sub t le m et allic hig hlig ht s and also see t he usual t one-on-t one effect enhanced w it h m ore t ext ure-on-t ext ure fab ricat ions t hat ad d sub t le 3D effect s. Our m ost p op ular accessories, chair covers, are m orp hing aw ay som ew hat from our chic, full-chair slip covers t ow ard our new lines of fanciful chair-b ack ad ornm ent s t hat are out size fab ric floral b lossom s, b ig chair-b ack b ud s in full flow er t hat visually creat e a kind of round -t he-t ab le b ouq uet . A lso g row ing in p op ularit y are nap kins t hat feat ure cont rast ing -color ed g es or hem s in t ones t hat p lay off t he t ab le linens or an event 's overall color schem e. The Pant one Colour of t he year is Greenery and t his has alw ays b een a p op ular colour, esp ecially in sum m er, b ut w e're now seeing m ore enq uiries from b rid es w ho w ant "g reenery" colour schem es and p at t erns, esp ecially w hit es w it h g reen accent s.


Linen Trends w it h Emrajo Linen A ust ralia, p art icularly Brisb ane is a b it b ehind com p ared t o t he rest of t he w orld (such as t he US and A sia) in t erm s of linen st yling . How ever, w it h recent event s seeing int ernat ional celeb rit y w ed d ing st ylist s like Karen Tran d eb ut ing in 20 16, t his w ill hop efully see a shift in t he w ay b rid es p erceive value of linen st yling . It is alread y p icking up in Melb ourne and Syd ney. Sp and ex chair covers and sashes are a t hing of t he p ast , and t iffany chairs are m aking a com e-b ack as t he up g rad ed seat ing op t ion for g uest s as t hey can b e d ressed w it h st ylish chair d ressing s such as w hat you w ill see in our rang e. Chairs are t he m ost com m on elem ent in t he room and w hen st yled p rop erly, it can have a hug e im p act on t he overall aest het ic of a room and creat e a d iscussion p oint for g uest s t o b reak t he ice t oo! Everyt im e I've b een at an event t o w it ness t heir react ions - it 's honest ly p riceless. There's a sense of aw e and a p leasant surp rise on g uest s faces. Lace t ab le cap s are also follow ing -suit e, and w ill d efinit ely b e t he t rend for 20 17 ( at least w e know w e w ill lead t his in Brisb ane) . The Pant one colour Niag ara w ould look am azing in a t ab leclot h w it h a w hit e lace t ab le t ap and aft er t he release of t his p rod uct lat er 20 16 w e are find ing t he int erest in t his is p icking up for w ed d ing s in 20 17. Lace is alw ays t im eless b ut as op p osed t o t aking a vint ag e ap p roach, it can b e used for a m ore op p ulent affair and it can b e int erest ing in ot her variat ions of colours w hen used t o cont rast ag ainst anot her b ase fab ric. Brid es t end t o love lace for it s rom ant ic influence and also t o b ring in som e level of cohesion w it h t heir w ed d ing d ress. Ad d it ionally, w e've also found t hat b lack is b ecom ing m ore p op ular t ow ard s t he end of 20 16 so w e m ay see m ore variat ions of sop hist icat ed "b lack" st yling int o 20 17.


Linen Trends w it h Luxe Linens Brid es are resp ond ing w ell t o a variet y of p at t erns, includ ing sp at t er m et allic p at t erns, m ed allion lace p at t erns, b road canopy st rip es, art d eco p at t erns, et c. Since coup les are now op en t o non t rad it ional looks for t heir recep t ion d ĂŠcor, t he sky's t he lim it on t he p at t erns t hey select . The m ost freq uent ly req uest ed linen accessory is a t ab le runner. These are p art icularly p op ular for recep t ions t hat feat ure w ood or m irrored g lass t ab les. We have not seen t he 20 17 p ant one colour im p act b rid es choices yet , as t he colour w as just announced . How ever, b rid es have hist orically not g ravit at ed t ow ard s g reen t oned linens. So, t he p ant one colour of t he year m ay end up influencing ot her p art s of t he recep t ion d ĂŠcor, such as cent rep ieces.

Our m ost p op ular linens are our Irid escence, Met alliq ue and Isab elle linens. The Irid escence linen is m ad e of a faux d up ioni w it h b eaut iful sheen and a lovely g rain. It com es in som e of t he m ost p op ular colors for w ed d ing s, such as W hit e, Blush, Cham p ag ne, Taup e, Silver and Cashm ere. Met alliq ue is a b eaut iful sp at t er p at t erned fab ric w it h hig h sheen and incorp orat es m et allic t ones, w hich are very, very p op ular. Our Isab elle is a floor leng t h lace overlay w it h a b road m ed allion p at t ern. It com es in a variet y of p op ular t ones, Navy, Silver, Ivory and Nud e (cham p ag ne b lush) .


W eddingStationery withCeci J ohnson TopTrends PERSONA LISA TION W A TERCOLOUR LA SER CUT RETURN TO CLA SSICS

PERSONA LISATION: Personalisat ion is hug e. It is b ig g er t han ever and b rid es are seeking out t hat ext raord inary d et ail t hat w ill set t hem ap art and m ake a b eaut iful im p ression. Working w it h a cout ure invit at ion d esig ner w ill rem ain t he ult im at e in w ed d ing st at ionery. WATERCOLOUR: Having a cust om w at ercolour p aint ed for your invit at ion is a b ig favourit e. Loose w at ercolour d one in a p aint erly, art ful w ay is very p op ular. I?m p aint ing everyt hing from w ed d ing crest s t o floral p rint s and even p ort rait s of t he w ed d ing venues. LA SER-CUT: The int ricat e and d et ailed laser-cut p rint ing t echniq ue reig ns. Brid es love it . They?re ob sessed w it h t he luxurious look and q ualit y. It ?s like lace on a w ed d ing d ress, b eaut ifully d elicat e yet so sp ecial. It also can b e d one in m any creat ive form s from a b elly b and t o d up lexed t o t he invit at ion t o an envelop e hold ing t he invit at ion and b eyond . RETURN TO CLA SSICS: Last ly, Brid es now m ore t han ever are seeking a t im eless, eleg ant look for t heir invit at ions. They're having fun w it h Save-t he-Dat es and ext ras like envelop e liners and m enus, b ut t he classic invit at ion is m aking a com eb ack. Som e are t op p ed w it h a cust om m onog ram or ed g ed w it h a d ram at ic b evel, b ut all are a t hrow b ack t o a m ore t rad it ional t im e.


More St at ionery Trends w it h Ceci Johnson I?m seeing b rid es m ove aw ay from favours and g ift s and sp end ing m ore of t heir t im e and b ud g et t o fab ulous m enus and it em s t hat creat e a w ow effect for t heir g uest s t o exp erience at t heir w ed d ing . It ?s all ab out t he d et ails and creat ing p ersonalised m em orab le m om ent s. A lso, creat ing a nicely d esig ned cohesive invit at ion p ackag e is im p ort ant . Brid es are not crazy ab out having m ult ip le card s loose in t he envelop e. They p refer having t he card s t houg ht fully d esig ned and cont ained in a cont rolled exp erience for t heir g uest s. It really is all ab out t he d et ails and p resent at ion. W het her card s are p resent ed in a fold er, w rap p ed w it h a laser-cut b ellyb and or envelop ed in a hand -d ied silk rib b on t ie, it ?s im p ort ant t o have all t he d et ails carefully org anised . Blush, d ust ier t han your averag e p ink and a shift from rose g old t o cop p er and b ronze is alread y a t rend w e're exp loring . Blush is st ill g oing st rong . Soft , rom ant ic b lush b ut d ust ier t han your averag e b aby p ast el p ink. Pair t his w it h a m et allic or a p ew t er let t erp ress and you have a b eaut iful colour com b inat ion. I?m st ill seeing rose g old as a favourit e, b ut now t he d esire is shift ing t o a cop p er or b ronze m et allic foil for som et hing st ill luxurious b ut unexp ect ed . Cham p ag ne g old w ill alw ays rem ain t im eless and classic, so you can?t g o w rong w it h t hat . Paired w it h any colour, it alw ays w orks b eaut ifully and w ill cont inue t o b e a favourit e. Pat t erns for 20 17 includ e m od ern florals, p at t erns w it h m ovem ent , and soft er g eom et rics. Gard en flow ers of all variet y are and alw ays w ill b e p op ular. Peonies d om inat e b ut all florals are loved . I'm esp ecially loving illust rat ing m ore uniq ue arrang em ent s and flow ers t hat are p ersonal and im p ort ant t o m y client s w het her in t heir w ed d ing d ecor or found at t heir venue locat ion.


St at ionery Trends w it h Ivy Ellen We are loving full m at ching set s of st at ionery for w ed d ing s in 20 17. More and m ore b rid es and g room s are find ing t hey need t o send not only an RSVP card b ut inform at ion insert s along w it h t heir m ain w ed d ing invit at ion. A g at efold st yle invit e offers a p ract ical solut ion t o t his w hile st ill looking on t rend . A not her op t ion is t he ever p op ular b elly b and st yle w ed d ing invit at ion ? t his is a b eaut iful and hand y w ay of keep ing your m at ching insert s all t og et her. Ivy Ellen?s b rid es have b een searching for b lue and b lack colour schem es t ow ard s t he end of t his year in t he run up t o 20 17 w ed d ing s. These d ark and rich t ones t ie in p erfect ly w it h t his year ?s t rend s. Accent ed by p op s of m et allic g old or silver foiling t he w ed d ing colour schem e for 20 17 are set t o b e b old , d aring and cont em p orary. One key t rend t hat w e have not iced em erg ing as a st rong t hem e for 20 17 w ed d ing s is t he m od ern ind ust rial look. Blend ing st rong ind ust rial colours w it h eleg ant cop p er and g old t ones. Using t ext as a focal p oint on t he w ed d ing invit at ions has b een very p op ular in t he p ast few m ont hs and set s t he t one for 20 17 t rend s. Cust om foiling , esp ecially in g old , has also st art ed t o b ecom e a b ig t rend w it h m ore b rid es t han ever req uest ing cust om foiling of t heir init ials or log os et c. Ivy Ellen have not iced t hat one key p at t ern for 20 17 w ed d ing st at ionery is ?heart s?. The sam e p at t ern w as very p op ular for 20 16 w ed d ing s how ever t his year b rid es seem t o b e op t ing for a m ore d elicat e and soft heart p at t ern. A not her key p at t ern t rend for 20 17 w ed d ing s is g eom et ric d esig ns ? focusing on b old b lock colours and sleek b lack and g old lines.


St at ionery Trends w it h Phylecia Sut herland The colour b lush is show ing no sig ns of let t ing up in p op ularit y. It 's a b eaut iful as w ell as safe g o-t o w ed d ing colour. Met allics are a m ust , w it h cop p er and b ronze st ill clim b ing in p op ularit y. Met allics are very versat ile b ecause t hey can b e used in all t yp es of st at ionery from casual and fun t o b lack-t ie and eleg ant . Neut rals are st ill a g o-t o w it h g reys and soft b lues p roving p op ular. Neut ral colours are b rilliant for a t oned d ow n eleg ance. I p red ict m ore and m ore coup les w ill b e p aying at t ent ion t o all t he final lit t le t ouches w it h t heir st at ionery. This includ es hand -let t ering and callig rap hy, w ax seals, and b eaut iful silk rib b ons. A not her t rend I foresee b ecom ing increasing ly p op ular is t he use of m at erials ot her t han p ap er. I've b een seeing acrylic b eing used m ore and m ore, not just for laser cut sig ns b ut also for t he invit at ion it self, w it h d esig ns and t ext et ched int o t he surface. These m at erials m ay also b e m ixed w it h p ap er count erp art s t o com p let e t he invit at ion suit e. Last ly, I see includ ing t he fam ily p et as p art of t he w ed d ing invit at ion as w ell as t he w ed d ing it self t o b e very t rend y next year. I have alread y seen a hug e d em and for cust om illust rat ions of fam ily p et s t o b e incorp orat ed int o t he w ed d ing st at ionery d esig n. Besp oke illust rat ions w ill b e t he m ust have next year. Thoug h not an "it em " as such, having t he b esp oke illust rat ion as one of t he m ain elem ent s in t he suit e w ill b e key. Cust om illust rat ed m ap s are increasing ly in d em and , as coup les call for cit ies and venues t o b e hand -d raw n. A cust om illust rat ion could also includ e a d et ailed fam ily crest w hich includ e t he init ials of t he b rid e and g room .


Talking Cockt ails w it h Mix and Tw ist W it h t he hug e rise in t he p op ularit y of cockt ails, sig nat ure cockt ails are a w ond erful w ay t o ad d a p ersonal t ouch t o t he recep t ion d rinks or evening b ar. How ever, if you?re not an exp ert m ixolog ist it can b e hard t o know w here t o st art w it h creat ing your ow n from scrat ch! How m any op t ions? It ?s im p ort ant t o g ive g uest s at least t w o op t ions t o select from , you can?t exp ect a larg e g roup of p eop le t o all enjoy t he sam e flavours! Keep t he choices t o a m axim um of t hree, so as not t o overw helm t hem w it h d ifficult d ecisions. It w ould also b e w ise t o ad d in a non-alcoholic ( m ockt ail) op t ion for child ren and non-d rinkers, w e d on?t w ant t hem t o feel left out ! W here d o I b eg in? A g ood p lace t o st art is by asking ab out t he coup les g o-t o d rinks w hen on a nig ht out . St art w it h each of t heir favourit e sp irit s and t ry t o incorp orat e t he flavours t hat t hey m ost enjoy w it h t hem . Tim e of year is im p ort ant t o consid er ? nob od y w ant s a Pim m ?s cockt ail at a w int er w ed d ing , or cinnam on in t he sp ring ! Incorp orat e Trend s. The hot t rend in cockt ails cont inues t o b e b ot anical flavours as w e m ove t ow ard s 20 17. Consid er t ossing a sp rig of rosem ary or sag e t o your final p rod uct as a t ast eful g arnish and flavour b oost er. Gin is m ost d efinit ely t he sp irit of t he d ecad e, so it w ould b e w ise t o m ake one of your op t ions w it h t his as t he b ase. The use of t ea in cockt ails is increasing ly p op ular, and is a fab ulous w ay t o m ake your cockt ail uniq ue and full of flavour. Consid er t he g uest s! Try t o g o for p op ular sp irit s and flavours ? aft er all, you w ant t he g uest s t o enjoy t hem ! Keep t o sp irit s such as g in, rum and vod ka. The m ost p op ular cockt ails by far are t he fruit y ones, so m ake sure at least one of t he op t ions is fruit y and lig ht . Think ab out t he t hem e, ig nore t he colours! One HUGE m ist ake p eop le m ake w hen creat ing sig nat ure cockt ails is t o t ry and m ake it colour m at ch t he t hem e. Brig ht g reen and b lue cockt ails should only b e consid ered if g oing for a 1980 ?s vib e, p lus t he g uest s w ill b e w alking around w it h b lue lip s for t he rem aind er of t he d ay, not a g ood look for w ed d ing p hot os! Think ab out ot her w ays t o m at ch t he t hem e ? m ayb e in t he nam e, t he g lassw are, t he nap kins and st raw s.


Catering Trends w it h Feast ivites Lat e nig ht b it es w ill cont inue in 20 17 and t he innovat iveness in t he m enu & vessel w ill b e w elcom ing . Not so m uch for t he food t rucks b ecause it clears t he d ance floor rap id ly and it ?s challeng ing t o g et t he energ y b ack. Form al d ining has t urned int o casual d ining . Coup les are alw ays concerned ab out t he am ount of t im e t hey have for d ancing . They are forg oing a seat ed first course and incorp orat ing it w it hin t he cockt ail hour as a st rolling Chef Cart . Long g one are t he m ason jars- at least I hop e so. Sig nat ure cockt ails in 20 17 w ill focus on t he vessel it ?s served in and t he g arnish. In 20 17 you?ll see b ot h b out iq ue cockt ails and m icrob rew s. One of t he w ond erful t hing ab out t he craft b eer w orld is it s const ant evolut ion. Using local b rew ery?s is alm ost alw ays ad d ed t o t he select ion.


Catering Trends w it h Goose and Berry The Top Ten 1. Bring ing som e inform alit y int o w ed d ing food ; b uffet , b b q , food st at ions and vans. 2. Keep ing it local and using local p rod uce 3. Seasonalit y is key ? using p rod uce t hat is in season 4 . Nost alg ia and t rad it ional Brit ish food and d rinks ? t hink p ies and ale or t ea infused g in cockt ails 5. Bring ing your ow n p ersonalit y t o t he food and d rink ? a favourit e m eal or d rink of t he coup les is served . 6. Snack b ars and g razing st at ions - yes d essert is st ill p op ular b ut p eop le love savoury t oo, so w hy not have a food st at ion d ed icat ed t o ant ip ast i or b ag els? 7. Raw food and sup erfood s ? p eop le are b ecom ing m ore and m ore healt h conscious, so how ab out an all raw m eal? 8. Get t ing involved and b eing int eract ive ? coup les w ant t o m ake t he d ining ab out an exp erience and g et t ing p eop le t o share and serve ot hers on a t ab le is a g reat w ay of d oing so. 9. Drinks are just as im p ort ant ? choosing cockt ails and offering a local b rew ers ale along sid e a d rinks flig ht for each course show cases t he d rinks you?ve chosen as m uch as t he food . 10 . Scand i food ? We?ve all g one w ild for t he Hyg g e effect and scand i int erior ? now w e can?t w ait t o sam p le w hat t hey eat .


Catering Trends w it h Goose and Berry Cont ... The w id er food ie w orld has now g row n in offering s and looks t o ot her cult ures for w hat t o b ring t o UK d ining . St reet food is now hug e in not only t he rest aurant scene b ut also w it hin t he w ed d ing ind ust ry. Coup les look t o offer variet y and d ifferent cuisine at t heir w ed d ing ; w het her as p art of cockt ail hour, lat e nig ht snacks or as t he w ed d ing m eal it self. The m ost p op ular seem s t o b e Mexican food such as t acos or A sian insp ired d ishes and flavours. Sim ilarly coup les w hen looking for food op t ions for t heir b ig d ay w ant t o ensure everyone is w ell cat ered for and w e are cert ainly not icing evening snacks in g row ing in p op ularit y. Coup les w ant t o p rovid e nib b les for any evening g uest s invit ed and t hey also w ant t o cat er for g uest s in t he evening b efore t hey ret urn hom e; t o ensure t hey have b een t horoug hly sp oilt and fed w ell ( not only t o just soak up any excess alcohol t hat m ay have b een consum ed !)

Form al d ining is st ill and w ill cont inue t o b e p op ular for t he w ed d ing b reakfast , no d oub t d ow n t o coup les w ant ing t o rem ain t rad it ional, venues only offering t hat op t ion and it p rovid ing a st ab le form at t o t heir b ig d ay. That b eing said , coup les are w ant ing t o b e a lit t le m ore ad vent urous in food choices; from ad d ing in a shared st art er or d essert or op t ing for a b uffet or BBQ and even food vans for a m ore inform al vib e. We b elieve inform al d ining w ill cont inue t o g row in p op ularit y as it offers m ore choice and you can p ersonalise your w ed d ing food , how ever form al d ining w ill alw ays rem ain, som e p eop le like b eing t rad it ional and it w orks for w hat t hey req uire. Bot anical cockt ails and d rinks seem t o b e em erg ing as a p op ular t rend for w ed d ing s and w e see t his set t o cont inue t hroug hout 20 17. A not her are old fashioned d rinks and classics.


Wedding Cake Trends w it h Elizabet h Cake Emporium The t op m ost p op ular w ed d ing cake choices for 20 17 t hat w e are seeing includ e fairy t ale insp ired cakes, b ot anical insp ired cakes, g eod e cakes, m arb le cakes and of course t all w ed d ing cakes. Flavours t end t o b e t he fairly t rad it ional Vanilla, Chocolat e and Lem on, w it h flavours such as salt ed caram el, cham p ag ne and st raw b erry and p eaches and cream also b eing req uest ed . Brid es are seeking cakes t hat are p ersonalised , inst ag ram m ab le and m em orab le b ot h on t he p alat e and aest het ically. Met allic colours are st ill hug e b ut t he g old s and silvers are b eing rep laced w it h shad es of rose g old and cop p er. Met allics lend an air of g lam our and d ecad ence t o a cake w hich som e b rid es ad ore. Rust ic cakes have g iven w ay t o refined cakes coat ed in b ut t ercream and even fold leaf. Rust ic cakes like all ot her cake fad s are on t he w ane. Dessert t ab les are g iving w ay t o m ore eleg ant and op ulent cakescap es w it h som e b rid es even forg oing t he p lat ed d essert course in favour of t hem . Mult ip le cakes w it h d ifferent t ext ures, shap es and a variet y of flavours in com p lem ent ary colours are increasing ly b eing req uest ed for 20 17 w ed d ing s.


Trend A lert The Doughnut Wall W ho d oesn't love a m ini t reat and even b et t er if it involves som e int eract ivit y? Ent er t he lat est w ed d ing fad , t he d oug hnut w all. It w asn't t hat long ag o t hat t he hum b le cup cake w as having a m om ent in t he w ed d ing w orld . We w ere seeing t hem everyw here. They w ere easy on t he eye, sim p le t o serve and allow ed for variet y. How ever, t heir t im e has g one and t here is a new kid on t he b lock. Here at Acad em y HQ w e LOVE d oug hnut s, esp ecially Krispy Crem es, and a d oug hnut w all is such a g reat w ay t o incorp orat e t hem int o t he d essert offering s at a w ed d ing . Not only d o t hey look fab ulous b ut t hey also d oub le up as d ecor. They have hug e Inst a-p ot ent ial and are a g reat at t ract ion for g uest s t o p ose in front of for p hot os. It m ig ht even b e t im e t o d it ch t he p hot o b oot h in favour of t he d oug hnut w all, as t his not only p rovid es an ed ib le t reat and looks g org eous it also has g reat ent ert ainm ent value. W hat 's not t o love?

Im ag e Cred it s: Jam ie Wed d ing s

Jones Phot og rap hy

and

JuneBug


W eddingTrendsetter I nterview The final Wed d ing Trend set t er Int erview I am sharing w it h you in t his rep ort is t he one I d id w it h Mat t hew Oliver. Feat ured in num erous w ed d ing m ag azines, b log s and m ed ia around t he UK t his is an int erview not t o b e m issed , as he shares his t houg ht s on t he lat est d est inat ion w ed d ing t rend s. His sig nat ure b ow t ie is a st ap le p art of his w ard rob e, and as he refers t o him self, he really is like t he w ikap ed ia of w ed d ing s. W it h a love of t ravel it is no surp rise t hat Mat t hew sp ecialises in d est inat ion w ed d ing s, so I w ill b e chat t ing t o him ab out t he t rend s he is seeing in d ifferent reg ions and w hat id eas and insp irat ion he is seeing his client s b ring ing t o him for w ed d ing s in 20 17 and b eyond . He is one of t hose p eop le t hat just m akes you sm ile w it h a vib rant p ersonalit y t hat is sim p ly infect ious. I can see w hy his client s love him and he has so m any g reat p earls of w isd om t o share.


Dest inat ion Weddings w it h Brooke Keegan

TopL ocations ITA LY FRA NCE THA ILA ND ICELA ND UK

W it h d est inat ion w ed d ing s, t here t end s t o b e m ore event s t hroug hout t he w eekend along w it h a sm aller g uest count t han you w ould see at a local hom et ow n w ed d ing . W hen host ing a d est inat ion w ed d ing , w e t hink it 's alw ays im p ort ant t o host a Welcom e Dinner t o celeb rat e w it h your friend s and fam ily t hat have m ad e t he journey t o b e w it h you. We also st ill love includ ing a w elcom e am enit y for g uest s up on arrival. Most of our d est inat ion w ed d ing s rang e b et w een 65-85 g uest s and our client s are covering t he exp enses for t heir g uest s once t hey arrive t o t he d est inat ion includ ing accom m od at ions, act ivit ies, m eals and event s. Trop ical d est inat ions are g oing t o cont inue t o b e p op ular am ong st coup les, how ever w e are seeing an increase in client s looking for rural, nat ural set t ing s w here t hey can b uild and creat e t heir d ream w ed d ing .


Dest inat ion Weddings w it h Renee St rauss

TopL ocations ITA LY

Coup les are op t ing t o host t heir nup t ials at uniq ue & aut hent ic locat ions: w ed d ing in t he sahara, in t he w ine cellar of a vineyard , exclusive villa or chat eau in t he count rysid e, a chic & t rend y cit y hot el... t hese are all p op ular.

MOROCCO

The celeb rat ion of a d est inat ion w ed d ing is t he p erfect op p ort unit y for t he coup le t o allow d ream s of d iscovering w hat lies b eyond b ecom e a realit y, and share t he exp erience w it h t heir nearest and d earest . Wed d ing s at hom e, oft en a d est inat ion for m any of t he g uest s consid ering so m any coup les com e from d ifferent p art s of t he (sam e) count ry or w orld , offer t he com fort of fam iliarit y of t he environm ent and can enab le larg er g uest list s. At Wed aw ays our w ed d ing s t yp ically have from 30 -150 g uest s d ep end ing up on locat ion.

ST BA RTS

Wed aw ays feat ures m any p rop ert ies t hat are consid ered : EXCLUSIVE USE. They m ay have from 7 - 60 sleep ing accom m od at ion room s and t he coup les b ook t he ent ire p rop ert y for a 2-3 nig ht m inim um . Eit her t he b rid al coup le (or p arent s) p ay for t he Exclusive Use and t he g uest s are all host ed , or t he rat e is b et t er as a result of t he Exclusivit y fact or and t he g uest s p ay a p ro-rat ed rat e for t heir accom m od at ions. Occasionally air t ravel is offered t o t he w ed d ing p art y, b ut t his is t he excep t ion. Typ ically all m eals are host ed by t he b rid al coup le ( p arent s) for t he few d ays of exclusive use and / or if t he w ed d ing is t aking p lace over a 2-3 d ay p eriod even at various locat ions. The m ust have inclusions are w elcom e b ag s/ b oxes, it inerary card s for all t he d ays and event s, p re & p ost it inerary offering s for t he g uest s, host ed t ransfers for t he g uest s, ent ert ainm ent t hat includ es reg ional elem ent s ( i. e., flam enco d ancers) art ist cap t uring t he event 's live act ivit y, lot s of sp arkle, ab und ant florals, flow ing cham p ag ne, firew orks... any and all t ouches t o m ake t he w ed d ing incred ib ly m em orab le, com b ined w it h aw esom e t ravel exp eriences.

SPA IN CROA TIA


TopL ocations MEXICO PA RIS JA MA ICA ITA LY GREECE

Dest inat ion Weddings w it h Joyce Mnguni Pop ular are b each w ed d ing s, m ost ly b rid es p refer t he view t o st ep p ing in t he sand , so t hey can st ill w ear t heir heels et c. A ll d est inat ion w ed d ing s should includ e a w elcom e b ag or it inerary, w here you can com m unicat e w it h g uest s ab out p re event s lead ing up t o t he w ed d ing . Averag e g uest s at t end ing a d est inat ion w ed d ing is b et w een 60 t o 10 0 b ased on our ow n exp eriences. Our b rid al coup les g ive w elcom e b ag s t o t heir g uest s on arrival, w hich w ill usually includ e t he it inerary w it h d et ails of w hat is hap p ening in t he d ays lead ing up t o t he w ed d ing . They also includ e som e g ood ies in t he b ag such as sun lot ion, m ap of t he area, and b ug sp ray and even an em erg ency m ini kit .


Dest inat ion Weddings w it h Megan Velez Many coup les eag er t o t ie t he knot are st ill flocking t o t rop ical p arad ises, such as Mexico and t he Baham as, b ut w e?re also seeing a rise in d est inat ions t hat are off t he b eat en p at h. Exp ect t o see em erg ing count ries such as Iceland , Canad a and It aly cat ching t he fancy of next year ?s b rid es and g room s. W hile t he b each d est inat ion w ed d ing is a p erennial favourit e, m ore and m ore coup les are p lanning w ed d ing s in hist oric cit ies such as Barcelona and Rom e. Not surp rising ly, scenery is a m ust for m ost d est inat ion coup les, so nat urally rich and b eaut iful areas like Iceland and t he New Zealand are seeing t heir fair share of w ed d ing s as w ell.

Accord ing t o our cust om er b ase, t he averag e d est inat ion w ed d ing has ab out 28 g uest s in at t end ance. The g uest count is oft en m ad e up of ad ult s and child ren, as d est inat ion w ed d ing s rem ain a fam ily-friend ly op t ion w it h 88% of celeb rat ions includ ing lit t le ones. Wed d ing s t hese d ays are very g uest -focused , and t his is esp ecially t he case w it h d est inat ion celeb rat ions. Brid es and g room s w ill w ant t o m ake sure t he b ooking p rocess and t ravel arrang em ent s are easy and st ream lined for at t end ees, w hich is w hy it ?s essent ial t o w ork w it h a d est inat ion w ed d ing sp ecialist w ho can g uid e t he p rocess. Coup les are also g oing t he ext ra m ile t o p rovid e t o ensure t he journey is w ort h it for g uest s so exp ect m ore fun g roup excursions, ent ert ainm ent and w elcom e b ag s filled t o t he b rim .


Dest inat ion Weddings w it h Pamella St rauss

TopL ocations ITA LY SPA IN MOROCCO UK USA

W hile b each d est inat ion w ed d ing s have alw ays b een a favourit e am ong st b rid al coup les, w e are seeing a b ig increase in cit y and count rysid e w ed d ing s. Cit y w ed d ing s are g reat b ecause t here are p lent y of act ivit ies for p re and p ost w ed d ing event s and lot s of land m arks, w hich are p erfect b ackd rop s for p hot oshoot s. Coup les oft en like t he rust ic and nat ural b ackd rop t hat a count rysid e w ed d ing offers. Averag e num b er of g uest s is 30 -50 . If it 's a d est inat ion w ed d ing w it hin t he sam e count ry, oft en t he num b ers increase. Typ ically, g uest s are resp onsib le for t heir ow n t ravel and accom m od at ion and all t he fest ivit ies surround ing t he w ed d ing it self are p art of t he exp erience p rovid ed by t he b rid al coup le. W EDAWAYS Travel Dep art m ent d esig ns p re and p ost w ed d ing excursion act ivit ies for t he w ed d ing p art y and t heir g uest s, oft en t im es t he b rid al coup le w ill foot t his b ill. W hile hom eland w ed d ing s offer t he com fort of g oing hom e at t he end of a b eaut iful celeb rat ion, d est inat ion w ed d ing s insp ire t he ant icip at ion of t ravel. Guest s research t he d est inat ion far b efore t he event , have t he op p ort unit y t o arrive early and rem ain in t he locat ion aft erw ard s, t urning t he event int o a p ersonal holid ay.


Weddings in t he UK The w ed d ing ind ust ry has m any influences and fashion is alw ays p op ular. Pred ict ing t rend s is never an exact science b ut t he influences I have b een seeing t hat I t hink w ill b e around in 20 17 are g eom et ric and fit t ed corset shap es. These are com ing from t he cat w alks and w ill m ake t here w ay t hroug h t o t he d esig ns w e see in shop s. There w ill st ill b e t ouches of b ling and seq uins b ring ing t he g lam our. I t hink fur and leat her w ill b e a b ig influence and w e are alread y seeing t his in t he m ag azines ? leat her could b e an int erest ing ad d it ion t o a w ed d ing , so w ill b e looking out for it . This years colours w ill b e b rig ht er and b old er w it h som e of t he p ast els b ack ag ain in a st rong er form and sleeves seem s t o b e m aking a b ig st at em ent w het her on or off t he should er. Int erior d esig n t rend s can really lead t he w ay for venue d ressing , rose g old and m et allics look like t hey are here t o st ay a w hile long er as d oes t he ind ust rial look. Concret e and raw m at erials like b rick/ w ood w ill b e m ixed and t hen soft ened w it h st ylish lig ht ing . This year w e w ill b e covering our w alls w it h m ore t han p aint and w allp ap er t here w ill b e m any d ifferent p last er t ext ures t hat could t ranslat e t hroug h int o our d esig ns. I am also loving t he t rend for cosy b oot h seat ing areas and I t hink t his can b e anyt hing from 50 ?s d iner leat her t o soft er cushion clad zones.


Weddings in t he UK cont ... Pop ular cult ure and celeb rit y w ed d ing s oft en feed us w it h im ag es t hat m ake t heir w ay t hroug h int o our coup le?s select ions. This year I t hink t hat w e w ill see m ore use of ap p s and em oji?s at w ed d ing s, st reet food and g in b ars w ill cont inue p rove p op ular and I am not sure ab out t oug h m ud d ers b eing includ ed for w ed d ing s b ut I am am azed by t heir p op ularit y and g row t h rig ht now. W ill w e b e sharing in m ore healt hy choices and t oug h p hysical challeng es b efore w e can sit for t he w ed d ing b reakfast ? For 20 17 I t hink w e w ill see less t hem es as such and m ore t rend influenced d esig ns. Very chic, st yle led of t he m om ent id eas w it h p ersonal t ouches. The coup les I w ork w it h w ant t o rep resent t heir ow n p ersonalit ies b ut ab ove all t he m essag e is st ill fun w it h a sense of hig h end b ut laid b ack ent ert aining for all t o enjoy. Venues are alw ays a crucial choice for coup les and next year m ore t han ever t hey are looking for som et hing t hey can d ress t hem selves t o b e uniq ue, m arq uees and out d oor fest ival t yp e sp ace is st ill p op ular. There are so m any new b uild ing s b eing ap p roved t o hold w ed d ing s it is t aking long er t o m ake and view a short list . In 20 17 I susp ect coup les w ill t ravel furt her for t he rig ht choice and b ecom e even m ore ind ecisive t hus leaving less t im e t o p lan t he rest of t he w ed d ing and m ore need for p lanners! The b ig g er p ict ure for 20 17 is m ore choice and as w it h every year st aying ahead of t he g am e in t echnolog y and t rend s w ill b e crucial for p lanners.


The im ag es from t his fift h sect ion of t he rep ort w ere t aken from a d esig n w orkshop p rod uced by t he Int ernat ional Acad em y of Wed d ing and Event Planning .

St yling by: Dee McMeeking Wed d ing St yling Photography by: Cream Phot og rap hy


Beaut y w it h Brit ny Basset t Lips. In t his ind ust ry, nud e lip colours seem t o b e st icking around ! There are so m any d ifferent variet ies w hen it com es t o "nud e" t ones, b ut one t hat seem s t o w ork for EVERYONE is m at t e st ain "Kissing Tiny Flow ers" by Sm it h & Cult . It 's our m ost req uest ed lip colour and is sold out nearly every w eek! It 's a nud e shad e w it h t ones of b row n and d eep p ink m ixed in!

Brows. Brid es are d efinit ely req uest ing m ore d et ail w hen it com es t o t heir b row s. They're asking for t hicker, fuller b row s! Not A S b ig as Cara Deleving ne b ut d efinit ely fuller.

Colour Palet tes. Nat ural/ neut ral shad es, for sure! Brid es love nat ural t ones, w et her g oing for a soft look or a b old look. You can't g o w rong w it h b row n, t aup e, or b ronze shad es!

The Look. Brid es LOVE a soft , d ew y, g low ing look. That look is achieved by hig hlig ht ing and d ew y set t ing sp rays!

Hot Hairst yles. The soft , rom ant ic und one look w as p op ular in 20 16 b ut I have a feeling it 's g oing t o t ake over t he year 20 17. Brid es are w ant ing t hat lived in, w ispy look. Think t ext ure, low b uns, looseness. Im ag e Cred it s: w w w.laurag ord onp hot og rap hy.com w w w.t hem errim ent b log .com


Beaut y w it h Krist ina Gasperas Lips. Lip s w ill b e kep t m ainly m inim al ? nat urally rosy lip st ain is sufficient for a soft rom ant ic look. Very easy t o m aint ain t oo. How ever no need t o b e scared of a st rong er colour eit her! Op t for a sem i-m at t e/ m at t e red lip st ick for a m ore cont em p orary version of t he classic red lip.

Brows. Brid al m akeup is m ainly ab out creat ing harm ony and p erfect ly b alanced facial feat ures rat her t han d raw ing at t ent ion aw ay from t he eyes w it h overly st rong eyeb row s. Well-shap ed and d efined b row s w ill alw ays ad d t o t he p olished flaw less look how ever if you m ake t hem look t oo st rong t hey w ill b ecom e d ist ract ing rat her t han harm onious.

Colour Palet tes. For eyes m y favourit e is Chanel Les 4 Om b res eyeshad ow q uad in t he shad e "Cand eur Et Exp ĂŠrience". A collect ion of w arm b row ns and a red t hat w ill look flat t ering on m ost skin t yp es and w ill m ake eye colour p op ! Nat ural hues of b row n w ere used on 20 17 b rid al runw ays t o creat e sub t le d efinit ion on t he eyes. Pink b lusher t rend is d efinit ely on, oft en m at ched w it h g ent le p inky eyeshad ow for a m onochrom e effect .

The Look. Brid al d ew iness should not b e overd one as it w ill not p hot og rap h w ell. Nat ural rad iance w orks b est and can b e achieved effect ively using hig hlig ht ers and sculp t ing p rod uct s such as m y favourit e: Hourg lass ILLUME Sheer Colour Trio in "Sunset ". This m akes t he skin g low w it h healt hy rad iance and d oes not overp ow er w it h t oo m uch shine. Use p rod uct s t hat w ill ad d a nat ural, seam less lum inescence t o cheeks, t em p les and t he b row b one for a healt hy and rad iant b rid al g low.

Hot Hairst yles. Next year's b rid es w ill b e favouring relaxed , effort lessly t ousled hairst yles. The 20 17 b rid al runw ays w ere full of ?d one-und one? st yles ? t hink b oho w aves, slig ht ly m essy up -d os and g ent le st rand s fram ing t he face. Cont em p orary and laid -b ack hairst yles g o very w ell w it h m ost d resses, no m at t er how b ig or sm all. Top -knot s w ere also p op ular ? not hing t oo st ruct ured and b eaut ifully frayed around t he face t o com p lim ent t he nat ural feat ures. ( Im ag e cred it s t o Krist ina Gasp eras Makeup A rt ist Lt d )


Wedding Entert ainment w it h Warble Entert ainment It seem s coup les are looking for som et hing a lit t le d ifferent t o m ake t heir b ig d ay st and out in 20 17 and so w e?re seeing a surg e in b ooking s for alt ernat ive w ed d ing ent ert ainm ent . Lookalikes are current ly one of t he m ost p op ular ? A s w ell as t he init ial shock fact or and t he ?are t hey? or aren?t t hey, lookalikes are g reat for eng ag ing w it h g uest s, inject ing som e fun and hum our int o p roceed ing s as w ell as help ing t o p rovid e g reat p hot o and selfie op p ort unit ies. Technolog y is d efinit ely b ecom ing m ore p rom inent w it h w ed d ing ent ert ainm ent and w e?re seeing a rise in d em and for t hing s like p hot o-b oot hs w it h ad d ed feat ures such as vid eo m essag ing . W it h g uest s b eing ab le t o log in t o ap p s and share t heir p ict ures and vid eos easily via social m ed ia et c it m akes it feel very inclusive. We are also seeing a surg e in b ooking s for LED ent ert ainm ent , w hereby b and s are p erform ing w it h lig ht up inst rum ent s, w hich fuse excit ing m usicians along w it h an am azing visual p erform ance. Live b and s are m ore p op ular t han t hey?ve ever b een, alt houg h w hilst m ale front ed rock b and s have reig ned in t he m ost b ooked sp ot over t he last 10 years, w e?re current ly find ing t hat coup les are w ant ing m ore larg er funk & soul b and s w it h b rass sect ions in 20 17 in ord er creat e a real w ow fact or!Acoust ic b and s are also p roving t o b e ext rem ely p op ular ? anyt hing from solo and d uos t o full 4 and 5 p iece line up s p erform ing unp lug g ed . This is d ue t o p op ular cult ure and show s such as rad io 1?s live loung e b ut also d ue t o t he fact t hat m ore coup les are p ushing t he b ound aries w it h reg ard s t o locat ion and t his can oft en b ring ab out rest rict ions such as sound lim it ers so acoust ic act s fit in p erfect ly.


Wedding Entert ainment w it h Scarlet t Entert ainment & Event s Coup les are looking for ent ert ainm ent t hat is increasing ly m ore p ersonal; w het her it ?s som et hing t hat t ells a st ory ab out how t hey m et and t heir lives t og et her, or som et hing t hat reflect s t heir p ersonalit ies. Sand art ist s have t he uniq ue ab ilit y t o forg e an em ot ional connect w it h t he aud ience t hroug h live anim at ion st ories and are b ecom ing an increasing ly p op ular ent ert ainm ent choice w it h coup les looking for som et hing t ailor-m ad e. Sp eed Paint ers offer a m ore hig h-energ y alt ernat ive ? t hey can creat e a cust om p ort rait of t he coup le live, p erform ed t o t heir favourit e song , in und er 10 m inut es and t he finished p aint ing is a t reasured rem ind er of t heir d ay. We?ve also not iced t hat food services t hat com b ine elem ent s of ent ert ainm ent are in g reat er d em and ? t he m ore novel t he b et t er! For exam p le ed ib le p erfum es and inhalab le m icro m ist , as w ell as services t hat allow coup les t o creat e t heir ow n flavour com b inat ions such as chocolat e and ice cream . Ent ert ainm ent and t echnolog y are w orking t og et her in w ed d ing s m ore t han ever. Act s such as LED d ancers, p hot o b oot hs and d ig it al m ag icians are im m ensely p op ular no m at t er t he venue or locat ion. In fact , d ig it al m ag icians have b ecom e a firm favourit e over t rad it ional close up m ag ic act s d ue t o t heir ab ilit y t o b e cust om ised t o suit t he coup le. Cust om isat ion can includ e using sp ecific d ig it al im ag ery t hat m at ches t he t hem e of t heir w ed d ing , or using p rop s in t heir t ricks t hat are uniq ue and m ean som et hing t o t he new ly w ed s and t heir fam ily and friend s. Live m usic at w ed d ing s is alw ays t he p reference w it h our coup les ? not hing b eat s t he at m osp here creat ed by a live p erform ance from a b and . How ever it ?s inevit ab le t hat a four or five p iece b and w ill b e in a hig her p rice g roup t han a DJ or sing le p erform er. W it h t his in m ind DJs and live m usicians are a p op ular com b inat ion for w ed d ing s in 20 17; DJs p erform for t he ent ire evening non-st op w hilst one or t w o live m usicians ad d an ext ra d im ension t o t he p erform ance at p oint s t hroug hout t he evening . This w ay coup les g et t he b est of b ot h w orld s.


Wedding Entert ainment w it h Mat t & Tracy Warren Cockt ail hour is g oing t hroug h a b it of an ent ert ainm ent evolut ion at t he m om ent . Coup les w ant t o set t he t one early and g ive g uest s a reason t o int eract w it h one anot her. We?re seeing an exp ansion of cust om law n g am es, as w ell as an increase int erest in b eer p ong int eg rat ed int o t he first hour. Exp ect casino t ab les, cig ar rolling and int eract ive social m ed ia act ivit ies, such as a hasht ag w all t hat w orks along sid e a p hot o b oot h w hich sim ult aneously p ub lishes t o t he w all and social m ed ia. We?re seeing coup les g ravit at e t ow ard unp lug g ed cerem onies w hile m aking t echnolog y m ore of a focal p oint for t he recep t ion. Brid es and g room s alike are creat ing w ed d ing d ay hash t ag s, cust om Snap chat filt ers and b ooking p hot o b oot hs t hat aut om at ically p ub lish im ag es t o social m ed ia. Tech and w ed d ing ent ert ainm ent w ork excep t ionally w ell t og et her. DJs cont inue t o b e m ore p op ular t han b and s and I t hink t hat is, in p art , d ue t o t heir versat ilit y. In our m arket , it ?s very rare t o have a b and d uring t he recep t ion. Inst ead , live m usic is b roug ht in for t he cerem ony and cockt ail hour w it h harp ist s, st ring q uart et s, and p ianist s.


Wedding Tech Trends w it h LadyMarry Brid es and g room s have g one fully m ob ile w it h t heir w ed d ing p lans. Millennials are all ab out inst ant g rat ificat ion, so t hey w ant t heir w ed d ing p lanning rig ht at t heir fing ert ip s at any g iven m om ent . A nd it ?s w it h t hat , t here?s g oing t o b e a cont inued increase in seeing nearly t he ent ire p lanning p rocess m oved online. Mob ile w ed d ing p lanning ap p s, such as Lad yMarry, are p erfect for t racking all of t he w ed d ing d et ails and st aying org anised . Coup les are using ap p s t o share id eas, creat e t im elines and cust om ise checklist s. Bet t er yet , t hey?re b ring ing in t heir key influencers ( t hink m um or m aid of honour!) t o collab orat e on shared resp onsib ilit ies. Guest s are also b eing b roug ht int o t he fold w it h m any of t he essent ial w ed d ing w eekend d et ails b eing shared virt ually- b e it p ap erless save-t he-d at es, t he coup le?s w eb sit e or w ed d ing g uest m anag em ent soft w are. W hat ?s g reat is t hat t he virt ual com m unicat ion is t w o w ay- b rid es and g room s are send ing out m ob ile e-invit at ions, g uest s confirm w it h t heir d evice and t hen t he coup le can easily access t heir up -t o-d at e g uest list . W it h t he ad d ed focus on g uest exp erience, w e?re find ing t hat coup les are b eing esp ecially at t ent ive w hen it com es t o t he t ech need s of t heir g uest s. Exp ect t ech-friend ly am enit ies, such as charg ing st at ions, t o b ecom e m ore p revalent d uring t he recep t ion. Ad d it ionally, coup les and w ed d ing p rofessionals alike are also t aking ad vant ag e of 3D p rint ing - from cake st and s and t op p ers t o cust om on sit e favors. We?re also seeing cont inued use of d rones on t he Big Day for b ot h p hot og rap hy and vid eog rap hy. W it h t he st ead y increase in vid eo int eg rat ion am ong t he t op p lat form s, social m ed ia is officially w here t he w ed d ing d ay st ory p lays out . From Faceb ook Live and Snap chat t o Inst ag ram St ories, friend s and fam ily w ho could n?t m ake t he event , can now follow t he d ay?s event s as t hey unfold . Social m ed ia is also t he hub w here g uest s find t hem selves connect ing w het her by ut ilising t he w ed d ing d ay hash t ag ( a m ust t hese d ays!) or Snap p ing w it h t he w ed d ing ?s cust om g eofilt er.


Wedding Tech Trends w it h Aisle Planner W hile rep ort s vary on how m any t im es t he averag e p erson checks t heir p hone each d ay ( 64 t im es? 85 t im es?) and how m any hours of t he d ay are sp ent on m ob ile ap p use and w eb b row sing ( 5 hours a d ay?) , it 's obvious ( and m ind b low ing ) t hat w e've b ecom e such a p hone ob sessed w orld . From b row sing Pint erest and ot her w ed d ing insp irat ion sit es in search of t he very b est w ed d ing id eas t o searching for t heir d ream t eam of local w ed d ing p rofessionals, coup les are d ep end ing m ore and m ore on m ob ile for a g ood p ort ion of t heir p lanning . These d ays, I've checked social m ed ial, lat est head lines, em ails A ND t he w eat her forecast on m y iPhone - all b efore I've had m y first cup of coffee ( yes, I'm one of t he est im at ed 50 % of sm art p hone users w ho reach for t heir sm art p hone first t hing in t he m orning ) and m y p hone is t he last t hing I look at b efore I g o t o b ed every nig ht . W it h a w ealt h of inform at ion and resources lit erally at our fing ert ip s, com b ined w it h t he convenience of p lanning on t he g o via t heir m ob ile p hones and t ab let s, t he b ig g est shift w e've seen in consum er b ehaviour has all b een cent red around exp ect at ions: Tod ay's coup les d on't have p at ience for w eb sit es t hat aren't resp onsive and m ob ile friend ly, so it 's exp ect ed t hat w ed d ing p rofessionals are on b oard w it h t he t rend of "m ob ile first " w eb t echnolog y. Coup les rely on social m ed ia t o d ig d eep er int o t he p rosp ect ive vend or's w ork ( and lives) and exp ect t hat t he vend ors t hey w ill hire are t hose t hat have a solid social m ed ia p resence. A nd d ue t o t echnolog y enab led inst ant g rat ificat ion, m ore and m ore coup les w ill b ook t hose vend ors w ho resp ond first t o t heir enq uiry. Tim es ( and consum er exp ect at ions) are chang ing ! The rise of m ob ile t echnolog y has forever chang ed t he w ay w e live, w ork and p lay, so q uit e nat urally, it has had a hug e im p act on not just coup le's p lanning b ehaviours b ut t he w ed d ing ind ust ry as a w hole. A s w ed d ing p rofessionals, w e have t o rem ind ourselves t hat "b usiness as usual" d oes not exist , and t he w ay w e show case our w ork, m arket our b usiness, w ork w it h our coup les and p rovid e excep t ional service p lays a b ig role in our ad op t ion of m ob ile t echnolog y.


Wedding Tech Trends w it h Aisle Planner Cont ...

Coup les and w ed d ing p rofessionals alike rely on t echnolog y t hroug hout every asp ect and every p hase of t he w ed d ing p lanning p rocess. Online insp irat ion ap p s like Pint erest , St yle Me Pret t y and The Knot kick off t he p lanning p rocess w it h a b ang as coup les st art t o exp lore id eas and b uild t heir vision for w hat t heir w ed d ing d ay w ill b e like. Online p lanning ap p s like A isle Planner help m ake p lanning and collab orat ing easier and m ore eng ag ing w hile d ig it al st at ionery sit es like Pap erless Post m ake send ing d ig it al save t he d at es fun and sim p le. Wed d ing w eb sit es like t hose offered by Riley and Grey help keep g uest s up d at ed and allow t hem t o easily send in t heir online rsvp 's and coup les are d ocum ent ing everyt hing from venue t ours t o cake t ast ing s on Inst ag ram and Faceb ook Live. I'm b low n aw ay by t he ad vances in t echnolog y w e've seen in t he last t en years, and I am so excit ed t o b e ab le t o d ream up and b uild new t echnolog ies t hat connect , creat e, insp ire and m ake w ed d ing p lanning even b et t er t hen ever. A s an ind ust ry, w e are seeing a lot m ore coup les not just accep t b ut w elcom e t echnolog y w hen it com es t o p lanning t heir w ed d ing . The use of online p lanning t ools and online p lanning ap p s is q uickly b ecom ing t he norm , and each year t he num b er of coup les relying on t echnolog y t o p ull t og et her t he m any d et ails of a w ed d ing increase d ram at ically. W hen it com es t o w orking w it h coup les, w e're also seeing m ore and m ore w ed d ing p rofessionals ad op t m od ern d ay t echnolog y and p lanning ap p s t o not only m ake p lanning easier and m ore efficient , b ut m ore collab orat ive, eng ag ing , fun and m ost im p ort ant ly, in line w it h t he exp ect at ions of a t echnolog y hung ry cust om er b ase. Here at t he offices of A isle Planner, w e alw ays ask our cust om ers ( p rim arily w ed d ing p lanners) w hat m ot ivat ed t hem t o t ransit ion t heir p lanning p rocess int o our online p lanning and b usiness m anag em ent t ools, and it w ould n't b e t he first t im e w e've heard from a w ed d ing p lanner t hat t hey d ecid ed t o t ake t he leap aft er t hey lost a p rosp ect ive b rid e t o anot her p lanner w ho offered an online facet t o t heir p lanning exp erience. We've also heard from our com m unit y of p lanners t hat w hen coup les are enq uiring ab out t heir services, m ore and m ore are asking if t hey offer an online client loung e or w ork sp ace t o keep id eas, files and ot her im p ort ant inform at ion org anised and easily accessib le.


Wedding Tech Trends w it h Aisle Planner Cont ... The b ot t om line is t echnolog y is chang ing q uickly and w ill cont inue t o evolve at a rap id sp ace, so as w ed d ing p rofessionals, it 's so im p ort ant t hat w e cont inue t o evolve our ow n b usinesses t o m at ch t he need s ( and oft en t im es d em and s) of our coup les. Technolog y p erm eat es every facet of t he w ed d ing d ay. Guest s rely on everyt hing from w eat her ap p s t o navig at ion ap p s t o g et t hem t o t he celeb rat ion at hand , w hile m od ern cam era and vid eo t echnolog y allow s anyone w it h a sm art p hone t o b eaut ifully d ocum ent every lit t le d et ail and every m om ent , b ig or sm all, m ore t han ever b efore. Text and m essag ing ap p s im p rove com m unicat ion for everyone involved t hroug hout t he d ay. The # w ed d ing hasht ag alone has m ad e a hug e im p act on t he w ay w e consum e w ed d ing d ay m ed ia and even live st ream ing ap p s like Faceb ook Live and Snap chat b ring t he w ed d ing d ay int o t he hom es of fam ily m em b ers and loved ones far and aw ay. I st ill rem em b er t he d ays w hen m y coup les w ould p ay $20 0 0 t o have a p rofessional t eam of vid eog rap hers p resent t o live st ream t he cerem ony alone. We've cert ainly com e a long w ay! From g room sm en w alking d ow n t he aisle w it h GoPro st ick in hand t o w ell-int ent ioned g uest s w it h d rones ( yes, I've p ersonally seen t hese t w o scenarios p lay out ) hop ing t o cap t ure a uniq ue p ersp ect ive of t he hap py coup le, t he rise of t echnolog y and social m ed ia has cert ainly insp ired a w hole new chap t er in t he b ook of w ed d ing et iq uet t e! Working w it h so m any coup les, I've learned t he t hreshold and com fort level for use of t echnolog y and social m ed ia on t he w ed d ing d ay varies g reat ly. W hat m ig ht seem t acky t o one coup le m ay b e a d ream scenario for ot hers. Inst ag ram , Snap chat , W hat sA p p , Faceb ook, Tw it t er - social m ed ia has b ecom e such a b ig p art of our everyd ay lives how could it NOT p lay a b ig role in m od ern d ay w ed d ing s? From asking m y coup les for t heir w ed d ing hasht ag ( and how it affect s t hing s like w ed d ing invit at ions, w ed d ing w eb sit es and w ed d ing d ay sig nag e) t o acknow led g ing t he fact t hat I m ay now need t o allocat e a p ort ion of t heir b ud g et for a d ed icat ed t eam t o d ocum ent t he b ig d ay on social m ed ia ( yes, t hat 's really a t hing ) , as a w ed d ing p lanner, social m ed ia has cert ainly im p act ed t he w ay I w ork w it h coup les. I find m yself asking for m y coup le's p erm ission t o share p ort ions of t he p lanning p rocess on m y ow n social m ed ia channels and inq uiring w het her t hey'd p refer a w ell d ocum ent ed cerem ony over an "unp lug g ed " cerem ony is now an official p art of m y p lanning w orkflow - a w orkflow t hat I am sure w ill cont inue t o evolve as new t echnolog ies arise and social m ed ia t rend s chang e over t im e.


Wedding Tech Trends w it h Eddie Babbage Coup les are now using t echnolog y for all facet s of t he p lanning p rocess. St art ing w it h t he d esig n/ insp irat ion p hase, t hey're no long er lim it ed t o t he id eas p resent ed in m ag azines and w ed d ing s t hey've at t end ed . Insp irat ion ab ound s on Pint erest and ot her m ed ia-rich sit es. A lso, t he venue and vend or select ion p rocess is heavily influenced by t echnolog y, as coup les b row se review s and inform at ion online, exp and ing b eyond w ord -of-m out h referrals. Tod ay, coup les can m anag e virt ually all facet s of t he p lanning p rocess ( if t hey're so inclined ) w it h t he t echnolog y at t heir d isp osal. They can d esig n t heir invit at ions, creat e t heir seat ing chart s and d ay-of t im elines, m anag e t heir reg ist ry, m onit or t heir b ud g et , and m ore. One of t he p ow erful t rend s w e've b een w at ching is t he t rend of coup les creat ing t heir ow n p ersonal w eb sit es. It 's b ecom e st and ard p ract ice for t hem t o use t heir ow n w eb sit e as a m eans for d issem inat ing t heir st ory, im ag es, and log ist ical inform at ion t o t heir aud ience. Beyond t his, t here is a set of p ow erful, self-reinforcing m acro-t rend s t hat are at p lay. Hard w are ( m ost relevant ly in sm art p hones) cont inues t o im p rove. Soft w are cont inues t o im p rove as t he w ed -t ech ind ust ry b urg eons. A nd coup les are b ecom ing increasing ly t ech savvy.

Coup les are b ecom ing m ore self-reliant and connect ed w it h t he rise of m ob ile t echnolog y. Cam eras on t od ay's sm art p hones allow p eop le t o cap t ure exp eriences t hat p reviously req uired a p hot og rap her or vid eog rap her. Plat form s like Pint erest , Inst ag ram , Faceb ook, et c. allow coup les t o see t he visual insp irat ion cap t ured by ot hers. From t heir eng ag em ent t hroug h t heir honeym oon and b eyond , m ob ile d evices keep coup les in t une w it h d esig n t rend s and int im at ely connect ed w it h t heir net w ork of friend s and fam ily.

Tod ay, t echnolog y p ervad es all p art s of t he w ed d ing d ay, and t he sm art p hone is a com p let e g am e chang er. Ent ire ind ust ries have now b een b aked int o a sm all d evice t hat fit s in our p ocket s. In t he p ast , coup les had sep arat e d evices for t heir p hone, cam era, vid eo cam era, p ort ab le m usic p layer, vid eo p layer, et c. Tod ay, t hese d evices, and t heir resp ect ive p ow ers, are at t he d isp osal of every ad ult at t end ee at a w ed d ing . Not only t hat , t hese p ow ers are aug m ent ed by t he ap p s and m yriad t ools online t hat facilit at e sharing . The result is t hat t he w ed d ing exp erience is no long er localized t o t he p eop le in at t end ance or t o t he t im e of t he event . Pict ures, vid eos, b log p ost s, Tw eet s, Med ium p ost s, et c. are p ub lished for t he w orld t o see ind efinit ely.


Wedding Tech Trends w it h Eddie Babbage cont ... Social m ed ia allow s coup les t o share t heir exp erience w it h t he w orld . Friend s and fam ily w ho m iss t he event can st ill see it , and t hose w ho w ere in at t end ance can relive it . Hasht ag s g ive coup les a convenient w ay t o st ruct ure t he conversat ion around t heir w ed d ing . A nd even b et w een coup les w ho d on't know each ot her, social m ed ia g ives insig ht int o insp iring id eas and t rend s, allow ing t hem t o b et t er refine t heir ow n vision for t he b ig d ay. Social m ed ia has also t ransform ed t he relat ionship b et w een coup les and t heir vend ors. Long b efore a coup le m eet s a p ot ent ial vend or, t hey m ig ht have researched t hat vend or and g ot t en t o know t hem t hroug h t heir social m ed ia p resence.


Photography w it h Mike Busada Many of m y client s are now asking t o sched ule ext ra t im e t o cap t ure m ore d ram at ic p hot os of t he coup le along w it h w hat w e norm ally d eliver. W it hout know ing w hat t he st yles, t hey are asking t o incorp orat e ed it orial st yle p hot os int o t he b lend ed m ix of t rad it ional and journalist ic t hat w e d eliver reg ularly. We have alw ays t aken t he ext ra t im e t o creat e t hese ?Wow ? im ag es for our client s w henever p ossib le and have st art ed t o see t he ind ust ry shift in t hat d irect ion as w ell. In t he p ast , ab out 4 0 % of our client s w ant ed t o use p rop s in eit her t heir eng ag em ent p hot os or w ed d ing p hot os. Now t hat num b er is up t o ab out 75% and t he one area w here w e are seeing a lot of g row t h is in t he use of hand d raw n sig ns, oft en sm all chalkb oard s w it h t heir w ed d ing Inst ag ram hasht ag s on t hem . These are b ecom ing very p op ular! There is a lot of chang e in t his area! Phot o filt ers are d ecreasing in p op ularit y, and our client s are now looking for very nat ural p hot os w it hout a lot of p ost p rocessing . The use of d rones for aerial coverag e of p ort ions of t he w ed d ing d ay has b ecom e very p op ular. We offer d rones for w ed d ing s w here it ?s ap p rop riat e, b ut w e d o caut ion our client s t hat d rones can b e b ot h noisy and d ist ract ing w hen used at t he w rong t im es. We are also seeing m ore b rid es w ho req uest a p re-w ed d ing b rid al p ort rait session. This has alw ays b een p op ular in t he Sout hern US, b ut now w e are seeing t his w it h client s everyw here. Many of our client s, nearly 30 %, are now b ooking p re-w ed d ing b oud oir sessions, and t hey are g iving t he p hot os in a sm all alb um as a p rivat e, int im at e, g ift t o t heir p art ner on t he w ed d ing d ay. One m ore t rend w e are seeing is t he req uest for less st ruct ured fam ily form al p hot os. Many of m y client s w ant t heir fam ily form als t o b e less t rad it ional and m ore relaxed , so t hat t hey cap t ure t he fam ily in t he w ay t hat t hey see t hem selves.


LGBT Weddings w it h Bernadet te Smit h Due t o t he relat ive new ness of m arriag e eq ualit y in t he Unit ed St at es and t he hist oric nat ure of t hese w ed d ing s, sam e-sex coup les oft en p refer t o m arry in sp aces t hat have som e p ersonal m eaning t o t hem . Rest aurant s and p rivat e hom es are am ong t he t op venue sp ot s for sam e-sex coup les. LGBT coup les are m oving furt her aw ay from sit d ow n d inners and t rend ing t ow ard s ext end ed cockt ail recep t ions w it h sm all p lat es for d inner service. LGBT coup les are also t rend ing t ow ard s less t rad it ion in t heir cerem ony, b eing sig nificant ly m ore likely t o w rit e t heir ow n vow s and have m ixed -g end er w ed d ing p art ies t han op p osit e-sex coup les. LGBT coup les t ravel t o Haw aii and Florid a m ost oft en for t heir honeym oons w it h a w id e m ix of ot her d est inat ions as w ell. We've not iced t hat g ay m en are likelier t o honeym oon in Europ e and lesb ians are likelier t o honeym oon in Mexico and t he Carib b ean. Provincet ow n, Massachuset t s and Nap a Valley, California are also p op ular sp ot s. LGBT coup les should avoid t raveling t o d est inat ions w here t heir relat ionship is frow ned up on or even illeg al. Jam aica, Berm ud a, t he Dom inican Rep ub lic, t he Baham as and several ot her Carib b ean island s are p laces m any sam e-sex coup les avoid .


LGBT Weddings w it h Megan Velez Europ e has g row n t o b e one of t he t op d est inat ions for LGBTQ coup les, as m any count ries like France, Sp ain and Ireland are hap p ily op en t o celeb rat ing sam e-sex w ed d ing s. Coup les esp ecially love Europ e, as it m akes for easy t ravelling and t he op p ort unit y t o t ake in a num b er of cult ures in one t rip. A not her hot sp ot for sam e-sex w ed d ing s is Sout h A frica, w hich is a very w elcom ing d est inat ion for LGBTQ coup les. Sout h A frica b lend s rom ance w it h ad vent ure, offering a rich m et rop olit an cent re as w ell as a chance t o t ake in safaris, vineyard s and ot her scenic at t ract ions. In a sim ilar fashion, New Zealand has b ecom e a favourit e d est inat ion for sam e-sex coup les all over t he w orld . Coup les can sp end t heir d ays exp loring t he w ild er sid e of life b efore set t ling d ow n at a w orld -class resort at nig ht . For coup les looking t o st ick t o a t rop ical set t ing for t heir g et aw ay, A rub a and Puert o Vallart a, Mexico are g reat and w elcom ing op t ions.W hat ab out a nam e? Think ab out t hing s t hat are sp ecial t o t he coup le. Give t hem id eas t o consid er such as p laces t hey?ve b een, sp ecial m om ent s t hey?ve shared t og et her or p erhap s t he p rop osal venue. The p ossib ilit ies are end less, b ut encourag e t hem t o b e creat ive and p ut a sm ile on t heir g uest s faces! W it h d est inat ion w ed d ing s, coup les are g oing t he ext ra m ile t o em b race t he local cult ure and reg ional cuisine. Not only is sourcing locally a cost -effect ive st rat eg y, b ut it also allow s for coup les and t heir g uest s t o m ake t he m ost of t heir t ravels. We?ve also seen t he rise of rust ic g lam , w it h shab by chic m aking it s w ay out . Rom ant ic lig ht ing is all t he rag e, as are b old p at t erns and m et allic d et ails. In t erm s of fashion, d ram at ic b acks and em b ellished sleeves are t op p ing t he list of b rid al g ow n t rend s, w hereas colorful shoes and b old t ies p aired w it h neut ral suit s are a favorit e op t ion as w ell. Vieq ues Island , Puert o Rico and Bora Bora have b ecom e p op ular honeym oon sp ot s for sam e-sex coup les looking t o g et aw ay from everyt hing and t ake som e t im e t o t ruly relax. For t hose w ho w ant a b it of ad vent ure out of t heir honeym oon t ravels, Queenst ow n, New Zealand and Brit ish Colum b ia are b ot h g reat choices for out d oor act ivit ies ? b ut , d on?t w orry, t here are st ill p lent y of op p ort unit ies t o kick b ack and relax in b ot h p laces!


The im ag es from t his sixt h sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

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St yling and Floral Design - w w w.p am ellad unn.co.uk

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Photographer - w w w.t im d unk.com

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Hair and Makeup: w w w.lip st ickand curls.net

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Cakes: w w w.zoesfancycakes.co.uk

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Stat ionery: w w w.jb creat ives.co.uk

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Venue: w w w.hold sw ort hhouse.co.uk


TheB usiness of W eddings Wedding Blogs, Social Media, Magazines & Market ing Trends


Business Tips for Wedding Planners Q1. W hat do brides most w ant help w it h? Jessie Thompson That d ep end s on w hich p art of t he m arket you look at ! I t hink in t he UK, t he m ajorit y st ill w ant sup p ort w it h "on t he d ay" co-ord inat ion. Thoug h as t he DIY w ed d ing is less p op ular, t he d em and for t his m ay d im inish - esp ecially as b rid es look t ow ard s sm aller w ed d ing s and b out iq ue hot els. A s ever, m arq uee m anag em ent w ill b e t he b ig g est p ull for p lanners.

Lisa Macale from Willowt ree Creat ive At t he m om ent I?m find ing m y b rid es w ant m ost help w it h t he overall st yling / look for t heir w ed d ing , sourcing hire it em s and vend or recom m end at ions.

Joumana Tannous from Aghareed Honest ly, everyt hing . Even w it h b rid es t hat com e t o us know ing exact ly w hat t hey w ant , t hing s t end t o chang e esp ecially w hen creat ivit y st art s flow ing in and w hen t hey g et closer t o t he b ig d ay.

Kim Sayat ovic, Belladeu x Even t s In our exp erience, coup les are in p art icular need of find ing vend ors and help ing w it h t he b ud g et .

Jane Riddell from Planned For Perfect ion Most b rid es w ant t o p lan t heir w ed d ing w it hout t he st ress t hat can oft en b e involved , t hey w ant assist ance w it h t he t im e consum ing job s, as w ell as sharing id eas, insp irat ion and ind ust ry know led g e. Just know ing t hat t here is an exp erienced w ed d ing p lanner along sid e t hem , t hroug hout t he w ed d ing p lanning p rocess allow s b rid es t o enjoy t he journey so m uch m ore.

Susan Parish ? Eleganza Weddings A p art from t he b ud g et and t he venue, b rid es m ost ly w ant sup p ort w it h t he lat er st ag es of p lanning and p ulling everyt hing t og et her successfully.


Business Tips for Wedding Planners cont ... Q2. Is budget management st ill a requirement w it h today?s bride? Jane Riddell from Planned For Perfect ion A b solut ely! W hat ever a client 's b ud g et , it 's im p erat ive t hat w e w ork w it hin it and g ive client s a variet y of choices t o creat e t heir p erfect d ay, w it hin t he b ud g et g iven.

Cat hrin D-Ent remont from CD Weddings Unless you have an end less b ud g et , keep ing a b ud g et is vit al. Nob od y know s w hat a w ed d ing really cost s on t he b eg inning . Planning a w ed d ing can also g o q uickly sid ew ays if you d o not follow a sp read sheet . There is so m uch on offer t od ay for a b rid e and g room t o choose from t hat is can q uickly b ecom e a financial d isast er. Be aw are of m any hid d en cost s such as hens nig ht , kit chen t ea and so m any lit t le d et ails t o consid er. W hen everyt hing is w rit t en d ow n on a sp read sheet w ill help t o keep your p riorit ies st raig ht .

Joumana Tannous from Aghareed Bud g et Manag em ent is not only a req uirem ent t hese d ays it 's is t he first t hing t hat b rid es d iscuss.

Kim Sayat ovic, Belladeu x Even t s A b solut ely. Many coup les t hese d ays are p aying for t heir w ed d ing s t hem selves. W it h t his in m ind t hey are m uch m ore b ud g et conscious, p referring t o sp end b ud g et m oney on t he t hing s t hat t ruly m ean t he m ost t o t hem . For exam p le a food ie w ould sp end m ore on t he cat ering t an t he d ĂŠcor since food is m ore im p ort ant , w hile a m usic lover w ould sp end m ore on t heir b and .

Lyn n East on f r om East on Even t s Yes. Even w it h t he ult ra luxury b rid e as t he b ud g et help s keep everyone on t rack.


Business Tips for Wedding Planners cont ... Q3. W hat is your most cost effect ive market ing tool? Jessie Thompson W it hout d oub t , m y w eb sit e.

Lisa Macale from Willowt ree Creat ive Social Med ia and of course net w orking is one of t he m ore p ow erful yet cost effect ive m arket ing t ools.

Joumana Tannous from Aghareed Social Med ia

Jane Riddell from Planned For Perfect ion W it hout d oub t , w ord of m out h! So m any of our coup les have eit her at t end ed w ed d ing s t hat w e have p lanned , or w e have b een recom m end ed t o t hem by p ast client s, venue m anag ers, venue st aff or ot her w ed d ing ind ust ry sup p liers.

Kim Sayat ovic, Belladeu x Even t s Social m ed ia. Inst ag ram and Faceb ook g ive m e a free w ay t o show p ot ent ial client s w hat I can d o via visual m arket ing . It ?s one t hing t o d escrib e a w ed d ing or event d esig n it ?s anot her t o just send t hem a link t o your lat est d esig n on Inst ag ram or Faceb ook.

Cat hrin D-Ent remont from CD Weddings Social m ed ia and m y w eb sit e are t he m ost im p ort ant m arket ing t ools for m e. It d oes cost a lot of t im e t o keep everyt hing up d at ed . Brid es love seeing m y w ork and oft en share w it h m e in w hat t hey love for t heir ow n w ed d ing and w hat t hey d o not like t o includ e. I have seen m ot hers of b rid es searching for vend ors on social m ed ia or g et t ing insp ired .


Business Tips for Wedding Planners cont ... Q4 W hich social media plat forms do your brides most prefer? Cat hrin D-Ent remont from CD Weddings Well, if I g o by t he p hot os t hey show m e in w hat t hey like for t heir w ed d ing ? Inst ag ram and Pint erest for sure. It can q uickly g et confusing . Brid es oft en like t o choose all t he t hing s t hey love, b ut it oft en d oesn?t m at ch t he t hem e or colours. It is t hen m y job t o g uid e t hem int o t he rig ht d irect ion.

Kim Sayatovic, Belladeux Event s Inst ag ram and Pint erest . Pint erest t end s t o m e m ore for t he b rid e t hat w ant s t o b e heavily involved in t he d esig n or is looking for w ays t o save m oney by d oing som e of t he d ĂŠcor t hem selves. Inst ag ram is w here m ore and m ore b rid es are g oing t o d et erm ine w hich d esig ner or coord inat or t o p ick.

Joumana Tannous from Aghareed Inst ag ram

Lynn Easton from Easton Event s Inst ag ram

Jan e Riddell f r om Plan n ed For Per f ect ion Faceb ook, Tw it t er, Inst ag ram are all reg ularly used , b ut Pint erest is alw ays a favourit e w it h our b rid es, as you can creat e p rivat e b oard s t o share id eas on.

Lisa Macale from Willowt ree Creat ive At t he m om ent Inst ag ram d efinit ely seem s t o b e a favourit e for m y b rid es. Pint erest is also st ill very p op ular for m y b rid es for sourcing insp irat ion.

Susan Parish ? Eleganza Weddings Pint erest and Faceb ook


The im ag es from t his sevent h sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

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Photography - w w w.rocksalt p hot og rap hy.com

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St yling - w w w.st yleand b loom .co.uk

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Floral Designer - w w w.p heasant b ot anica.co.uk

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Stat ionery - w w w.ohw ond ercallig rap hy.com


Wedding Blog Trends w it h Burnet t 's Boards Brid es are using inst ag ram in t w o m ajor w ays: 1. A s a t ool for insp irat ion. Their b rid esm aid s and friend s w ill t ag each ot her on Inst ag ram im ag es and say ?w hat ab out som et hing like t his?! ? and t hat ?s b eing d one for d esig n asp ect s of w ed d ing s and t he ever im p ort ant d ress hunt . 2. Honeym oons! Brid es are learning ab out d ifferent p laces and com ing up w it h short list s for t heir honeym oon via Inst ag ram . They are cont inuing t o use Pint erest as t he b ookm arking t ool t hat it w as m eant t o b e. They save t hing s t hey like, save t hing s t o b uy, and save insp irat ional im ag es for t heir w ed d ing st yling . They?re also using Pint erest as a collab orat ion w it h t heir w ed d ing vend ors t o m ake sure t hat t he vision is d issem inat ed across all asp ect s of t he w ed d ing . W it hout fail, m y m ost p op ular art icles are t hose t hat includ e jaw -d rop p ing d resses. These im ag es t end t o have t he m ost p in-p ow er and keep t he b rid es com ing b ack t o t hose p ost s for years! There are t w o ?m ost p op ular ? kind s of st yled shoot t hem es and neit her of t hem are ?t hem eat ic? so t o sp eak. It ?s m ore of a g eneral vib e. The first is old w orld eleg ance, and it ?s a st yle t hat ?s b een com ing m y w ay from Russia and now I?m p ub lishing 1-2 of t hese a w eek and b rid es are eat ing t hem up. Think: t all ceiling s, t ap er cand les, eleg ant st em w are, flow ing fab rics, org anic florals, and volum inous d resses. The second m ost p op ular st yle of insp irat ion shoot is w hat I w ould call ?b oho chic? - it ?s m ore free-sp irit ed t han classic w ed d ing st yles b ut com b ines t hat b oho sp irit w it h chic d et ailing . For inst ance: an Ib iza b each w ed d ing w it h b rid esm aid s in p ant suit s, cact us cent rep ieces, and every g uest has an all w hit e d ress cod e. It ?s d ifferent , b ut st ill sup er chic! It ?s all ab out t he im ag ery! Gorg eous im ag es d o w ell no m at t er w hat social p lat form t hey?re shared on and it keep s b rid es com ing t o t he b log t o see how t o creat e w hat t hey?re seeing for t heir ow n w ed d ing s. This m eans: fant ast ic st yling , creat ive id eas, and cleanly ed it ed p hot og rap hy.


Wedding Blog Trends w it h Polka Dot Bride We find coup les love t o find insp irat ion across d ifferent account s and share w it h friend s find ing new b rand s and new id eas and b eing first in line for t he lat est t hing . They also seem t o love t he connect ion and d irect line t o b rand s it p rovid es. Coup les are creat ing t heir ow n p ersonal Pint erest b oard s t o refine t heir visions and share t hese w it h t heir b rid esm aid s, p arent s and vend ors. It ?s p art icularly b ecom e im p ort ant for vend ors t oo - w it h t he creat ion of b oard s t o share w it h coup les t o ensure everyone is on t he sam e p ag e. Our read ers are alw ays a fan of real w ed d ing s - from t he g rand b allroom celeb rat ions t o t he surp rise b ackyard w ed d ing s and t he b arefoot b each celeb rat ions! We also have a lot of read ers on Polka Dot Honeym oons d ream ing of t heir sp ecial once in a lifet im e holid ay! Coup les alw ays love anyt hing a lit t le d ram at ic t hat allow s t hem t o d ream . One of our m ost p op ular t his year w as very sim p le. A b asem ent cellar w it h exp osed b rick w all and an ind ust rial vib e w as filled t o t he b rim w it h sim p le p illar cand les. It w as som et hing easy t o recreat e b ut so m ag nificent in t he effect - som et hing w e see over and over ag ain. We are all ab out t he feel g ood fact or and share cont ent w hich m akes not only us as p ub lishers feel g ood b ut also our read ers - so w it h t his w e focus heavily on t he st ories. Coup les are loving out d oor recep t ions in A ust ralia at t he m om ent - t hink long t ab les, fest oon lig ht s and p lent y of cand les! We?re also seeing a shakeup of recep t ion st yles - from form al sit d ow n d inners, t hing s are m oving t o cockt ail recep t ions w it h a t w ist . Picnic b asket s for g uest s t o share, g org eous loung e areas each w it h t heir ow n sw eet carefully t houg ht out vig net t es. A nd w it h new st yles of recep t ions com es invent ive cat ering ! More and m ore of our coup les are choosing t o exp erim ent w it h cat ering id eas like an oyst er st at ion, a p aella st at ion, enorm ous g razing t ab les, m id nig ht snacks, favourit e cockt ails aft er m id nig ht and of course - t he p op ular food t rucks t hat com p lem ent , not conflict w it h m ore t rad it ional fare.


Wedding Blog Trends w it h Bespoke Bride We are seeing an increasing num b er of b rid es find ing us and our sup p liers via Inst ag ram . Planning a w ed d ing is a very visual exp erience so t his p lat form is a like a visual feast for t he eyes. It ?s a g reat w ay t o find out m ore ab out t he sup p lier from a p ersonal p oint of view , you can follow t hem over a t im e and really g et t o know m ore ab out w hat t hey d o and how t hey w ork. It ?s a g reat resource not only for find ing suit ab le sup p liers b ut also b uild ing a relat ionship and b uild ing a sense of t rust b et w een sup p lier and cust om er. Pint erest is st ill our m ost p op ular p lat form and I can only see it t o cont inue t o increase as m ore and m ore insp irat ion is ad d ed . It d iffers from Inst ag ram in t hat you can search for im ag ery by keyw ord s, save im ag es t o b oard s and effect ively curat e your w ed d ing w hich m akes it m uch a m ore user friend ly research source in com p arison t o Inst ag ram . How ever w e are seeing an increase in t he num b er of p eop le t hat are p inning d irect ly from Inst ag ram so I d o see t he t w o p lat form s w orking t og et her t o increase reach in t he fut ure. DIY?s are st ill our m ost p op ular form of cont ent , free p rint ab les are p art icularly p op ular w it h our read ers, m ore recent ly w e creat ed a rang e of hen p art y g am es, ( view here & here) w hich have b een our m ost p op ular p rint ab les yet . We also had a lot of fun creat ing t hese free p rint ab le Snap chat Phot ob oot h p rop s w hich our read ers have loved . ( view here) Trop ical insp ired shoot s have b een sup er p op ular for us t his year and Mexican insp ired shoot s cont inue t o b e really p op ular t oo even as w e head int o t he cold er m ont hs. We t end t o see a hig her level of eng ag em ent on our Inst ag ram , t his is w here b rid es are m ost likely t o leave com m ent or t ag friend s alt houg h w e st ill see com m ent s com ing t hroug h on t he b log t oo.


Wedding Blog Trends w it h Bride Club Me Brid es use Inst ag ram reg ularly as a source of insp irat ion and t o find vend ors. I d on?t see t hat slow ing d ow n any t im e soon, b ut I d o see vend ors having t o ad ap t t he w ay t hey p ost as Inst ag ram rolls out m ore chang es. Just like Inst ag ram , b rid es are st ill using Pint erest t o form m ood b oard s for t heir w ed d ing . In m y op inion, it ?s st ill one of t he t op social m ed ia p lat form s b rid es use for t heir w ed d ing s, b ut Pint erest are not t he only p lat form t o offer t his t yp e of m ood b oard form at anym ore. I can only really sp eak for m y ow n w eb sit e w w w.b rid eclub m e.com , b ut our m ost hit feat ures are Real w ed d ing s, by far! Brid es love seeing how ot her coup les p lanned t heir d ay. The d ĂŠcor/ insp irat ion feat ures w e run alw ays g et a lot of love t oo, as w ell as our vend or int erview s. Over t he p ast few years, I?d say rust ic and vint ag e has b een t he m ost p op ular choices, how ever, I really d o hop e t o see m ore d iversit y and uniq ueness in 20 17. 20 16 saw a lot of m od ern, ind ust rial t yp e shoot s, w hich I p ersonally liked . At Brid e Club ME, w e like t o t hink out sid e t he b ox and have cond uct ed st yled shoot s such as ?Got hic Rom ance? and a ?Frid a Carlo? insp ired b old and sup er colourful shoot , b ot h in Dub ai. In t erm s of m arket ing , m eet ing our read ers d irect at event s w orks w ell and having a st rong social m ed ia st rat eg y is key. We are also exp loring vid eo cont ent at t he m om ent , w hich is g et t ing a g ood react ion. Fashion w ise, I see d esig ns b ecom ing a lot b old er and m ore creat ive, I t hink w e w ill b e seeing som e int erest ing veils and head p ieces in 20 17, susp end ed sig ns w ill b e b ig in 20 17, st at ionery w ill st ill p lay a hug e p art in w ed d ing s, b ut I d o see callig rap hy st yle sig ns b ecom ing m ore and m ore p op ular for t ab le num b ers, nam e card s, et c. Every year, t he w ay food is p resent ed at w ed d ing s is b ecom ing m ore and m ore creat ive, I only see t his as a cont inuing focus.


Wedding Blog Trends w it h Brides Up Nort h Our Inst ag ram account is current ly our fast est g row ing social m ed ia p lat form , current ly st and ing at 18.7K +, w it h hund red s of new b rid es and ind ust ry p rofessionals joining us w eekly. In t od ay?s visual and d ig it al w orld , Inst ag ram g ives b rid es q uick and easy access t o insp irat ion for t heir b ig d ay, on everyt hing from t he d ress t o t he d ĂŠcor, and p ut s t hem in d irect cont act w it h exp ert s in t he field w ho can b ring t he im ag es t o life and cat er for t heir b ig d ay. Essent ially, by find ing w hat t hey like and follow ing t hose w ho have p ost ed t he im ag es, b rid es are b uild ing up a ?lit t le w hit e b ook? for t heir w ed d ing p lanning journey, w hilst linking t o insp irat ion b ot h locally and around t he w orld . Pint erest is an invaluab le t ool t o b rid es, enab ling t hem t o avoid t he p rocess of m anually cut t ing up m ag azines t o form w ed d ing m ood b oard s, and inst ead p iecing t hem t og et her in t heir very ow n online g allery. Ag ain q uick and easy t o access, w hat ap p ears t o b e a never-end ing cat alog ue of im ag es help s b rid es t o b uild up t he id eal p ict ure of w hat t hey w ould like t heir w ed d ing d ay t o look like. They t end t o creat e ind ivid ual b oard s for d iffering elem ent s, such as t he d ress, t hem e, colour schem e, cake and b rid al hair st yles. The m ost p op ular p ins current ly on our b oard s are of flow ers, w hich m ay w ell b e b ecause m any b rid es d on?t know t he nam es of t he flow ers t hat t hey w ould w ant for t heir w ed d ing b ut t hey d o know w hat t hey w ould like t hem t o look like. A s w it h ot her b oard s, a b rid e can show her ?flow er b oard ? t o her chosen sup p lier w ho can t hen use t hose im ag es t o d esig n fit t ing b ouq uet s, b ut t on holes and d ecorat ive arrang em ent s. A ll in all it ?s a neat and effect ive w ay for b rid es t o d ocum ent and p resent t heir w ed d ing d ay d esires. Our real w ed d ing s are am ong t he m ost read art icles on t he b log . We b elieve t his is b ecause b rid es find t hese art icles b ot h insp iring and inform at ive, w it h 50 p lus im ag es of t he coup le?s d ay shared , as w ell as d irect links t o t he sup p liers t hat t hey used so read ers can t hen find and use t hose p rofessionals for t heir ow n w ed d ing easily. Brid e-t o-b e read ers can also relat e t o t he b rid e t hat is b eing feat ured and t his m akes t he w ed d ing ap p ear m ore achievab le t o ot hers, view ing it w it h a ?if t hey d id t hat , so could w e? t yp e of at t it ud e.


Wedding Blog Trends w it h Brides Up Nort h Cont ... A lso, seeing real b rid es of all ag es and varying fig ures w earing w ed d ing d resses can help a read er p ict ure w hat t yp e of d ress w ould suit t hem , rat her t han just seeing d esig ns w orn by one-size m od els. Ot her p op ular p ost s on t he b log includ e t rend p ieces on elem ent s such as t hem es or d resses, and also feat ured sup p lier p ost s, w hich show case t he services, p rod uct s and d esig ns of p rofessionals w it hin t he ind ust ry, w ho are b ased locally t o our read ers. We?ve not iced a rise in st yled shoot s cent red around et hereal t hem es, such as ?A Mid sum m er Nig ht ?s Dream ?. Such shoot s t end t o t ake p lace in out sid e locat ions using nat ural b ackd rop s, such as g ard ens, field s or w ood land . The flow ers in t hese st yle of shoot s t end t o b e one of t he m ain focal p oint s t o w ork w it h t he nat ural set t ing , w it h relaxed and unst ruct ured b ouq uet s t aking cent re st ag e. The b rid al st yling also t end s t o b e m ore ?und one? w it h soft , loose hair d os, sub t le m akeup and b oho st yle d resses and accessories. The overall look is very d ream like and rom ant ic and can b e p art icularly insp iring t o b rid es p lanning out d oor w ed d ing s, w hich w e have seen rise in recent years d ue t o t he rules on w here you can m arry b eing relaxed . W hile t hese et hereal shoot s are p op ular at t he p resent t im e, w e d o g et st yled shoot sub m issions covering a b road rang e of t hem es as oft en sup p liers like t o use t hese exercises t o p resent m ore unusual id eas t o b rid es and really p ush t heir creat ive b ound aries. Exam p les includ e st rip p ed -b ack urb an celeb rat ions and ret ro-insp ired b ig d ays. Our b rid es m ake g ood use of our online ?Sup p liers We Love? Direct ory and t he m ajorit y of b rid es t hat at t end our b rand ed Brid es Up Nort h Luxury Wed d ing Fairs find out ab out t hem via t he b log . We like t o t hink t hat w e p rovid e b ot h a ?real life? offline and online offering t hroug h Brid es Up Nort h, and oft en see our sup p liers feat ured in sub seq uent read er sub m issions. Our read ers also enjoy int eract ing w it h us w hen w e share art icles from t he b log via our social net w ork channels ( w e?ve just p icked up a Wed d ing Blog Aw ard for ?Best Social Med ia 20 16? from Wed d ing Mag azine) and g ive t hem t he op p ort unit y t o react , t ell us w hat t hey like m ost and g ive t heir op inion.


Digit al versus Print w it h Ult imate Wedding Magazine Our m ag azine is com p let ely free and is st ill t he w orld 's only int eract ive w ed d ing m ag azine. We m ad e t he t ransit ion from p rint t o d ig it al alm ost 3 years ag o as t he hug e d ecline in p rint sales m eant w e had t o reach our read ers in a w ay t hat w as uniq ue and com p elling . W it h 80 % of coup les sourcing t heir w ed d ing insp irat ion online it w as an easy d ecision for us. A p p b ased and com p let ely free t o d ow nload , our read ers can keep up t o d at e w it h t he lat est t rend s and insp irat ion at no cost t o t hem selves. Ot her m ajor fact ors b eing w e knew t hat p eop le w ere sp end ing 15-20 m inut es p er d ay read ing p rint as op p osed t o 3 1/ 2 hours a d ay on t heir p hones. We knew t hat w as w here w e had t o b e and w it h t he ad d ed b onus of b eing int eract ive t here is no d ow nt im e for our read ers. They sim p ly t ap t o see a vid eo, b uy a p rod uct and t alk t o t he cont rib ut or. In ad d it ion t o t he m ag azine w e have a g reat b log follow ing and our w eb read ers love read ing t he m ag azine t oo. We use our b log for d aily cont ent , new s et c so our read ers know our m ag azine is not a d up licat e copy of b log , t he feat ures are d ifferent . We are d at a m ad here and m onit or each art icle w het her it b e online or in our m ag azine. We know how m any read s each feat ure g et s so can help our cont rib ut ors t ailor t heir m arket ing / ap p roach t o coup les. This is g reat new s for us as w e are confid ent w e are consist ent ly d elivering art icles t hat our read ers w ant t o read and not just skim over. The m ost p op ular feat ures are real w ed d ing s, honeym oons, 'How Tos', fashion, Q&A s and com p et it ions. Our read ers love g ift card s t hat can b e sp ent nat ionally, ling erie, ham p ers, w eekend b reaks and jew ellery. The t rend is t hat t he young er coup les ( 25-34 ) are d oing m ore DIY and b eing m ore ad vent urous w it h t heir colours, st yles and venues. For t he second hig hest d em og rap hic ( 4 5-54 ) w e are seeing a rise in t he cost p er g uest b ut less invit ees so t hey are afford ing m ore int im at e b ut elab orat e d ays.


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 David Tut era

Ceci Jo hnso n

David Tut era

Ceci New York

w w w.d avid t ut era.com

w w w.cecinew york.com

Renee St rauss

Jes Go rd o n

Renee St rauss

jesGORDON / p rop erFUN!

w w w.reneest rauss.com

w w w.jesg ord on.com

Krist in Bant a

Sara Burnet t

Krist in Bant a Event s

Burnet t 's Board s

w w w.krist inb ant a.com

w w w.b urnet t sb oard s.com

Lo uise Beukes

Bro o ke Keeg an

B.Loved Blog

Brooke Keeg an Sp ecial Event s

w w w.b loved b log .com

w w w.b rookekeeg an.com

Harm o ny W alt o n

Ed d ie Zarat sian

Brid al Bar

Ed d ie Zarat sian Lifest yle & Desig n

w w w.b rid alb ar.com

w w w.ed d iezarat sian.com


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Sarah Chancey

Brit Bert ino

Chancey Charm Wed d ing s

Brit Bert ino Event Desig n

w w w.chanceycharm w ed d ing s.com

w w w.b rit b ert ino.com

David Merrell

Jessie Tho m so n

AOO Event s

Jessie Thom son Wed d ing s & Event s

w w w.aooevent s.com

w w w.jessiet hom son.co.uk

Marley Majcher

Yo ung so ng Mart in

The Part y God d ess

W ild flow er Linen

w w w.t hep art yg od d ess.com

w w w.w ild flow erlinens.com

Jane Rid d ell

Ms Po lka Do t

Planned For Perfect ion

Polka Dot Brid e

w w w.p lanned forp erfect ion.co.uk

w w w.p olkad ot b rid e.com

Pam ella Dunn

Julia Braim e

Pam ella Dunn Luxury Wed d ing s

Brid es Up Nort h

w w w.p am ellad unn.co.uk

w w w.b rid esup nort h.com


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Mennat A l Ham m am i

Cind y Salg ad o

Cloud 9

Wed d ing Planners It aly

w w w.cloud ninem e.com

w w w.w ed d ing p lannersit aly.com

Co nst anza Giaco ni

Rhianno n Do w nie-Hurst

Bianco Bouq uet

Brid eClub ME

w w w.b iancob ouq uet .it

w w w.b rid eclub m e.com

Brit ny Basset t

Sand ra Sant o ro

Avenue 4 2 St ud io St yle

Get t ing Married in It aly

w w w.ave4 2.com

w w w.g et t ing m arried init aly.com

Melissa McGo w an

Fab rice Orland o

Flow ers By Cina

Cocoon Event s Manag em ent Group

w w w.flow ersbycina.com

w w w.cocoon-event s.com

Lind sey Ep p erly

Jo um ana Tanno us

Ep p erly Travel

Ag hareed

w w w.ep p erlyt ravel.com

w w w.ag hareed .com


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Bernad et t e Sm it h

Em m a Hla

The Gay Wed d ing Inst it ut e

Coco Wed d ing Venues

w w w.g ayw ed d ing inst it ut e.com

w w w.cocow ed d ing venues.co.uk

Cat hrin D'Ent rem o nt

Denise Fo uracre

Cat hrin D'Ent rem ont Wed d ing s

The Wed d ing Zone

w w w.cd w ed d ing s.com .au

w w w.t hew ed d ing zone.com .au

Sim o n Nickell

A m y Parfet t & Melany Marshm an

Sim on Nickell Desig n

Wed Shed

w w w.sim onnickelld esig n.com

w w w.w ed shed .com .au

Meryl Sno w

Em ily & Jessica

Feast ivit ies

Besp oke Brid e

w w w.feast ivit iesevent s.com

w w w.b esp oke-b rid e.com

Sarah Richard so n

Kim Sayat o vic

Leafy Cout ure

Bellad eux Event s

w w w.leafycout ure.co.uk

w w w.b ellad euxevent s.com


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Elizab et h So laru

Rachell A ng eles Buckley

Elizab et h's Cake Em p orium

Em jaro Linen

w w w.elizab et hscakeem p orium .com

w w w.em rajolinen.com

Elizab et h Marsh

Kirst en But ler

Elizab et h Marsh Floral Desig n

The Lit t le Wed d ing Help er

w w w.elizab et hm arsh.co.uk

w w w.lit t lew ed d ing help er.co.uk

Dahlia W exler

Krist en Gasp eras

Luxe Linen

Krist ina Gasp eras Makeup A rt ist

w w w.luxelinen.org

w w w.krist inag asp eras.com

Lucy Barro w

Mat t & Tracy W arren

Mix & Tw ist

Warb le Ent ert ainm ent

w w w.m ixand t w ist .co.uk

w w w.w arb le-ent ert ainm ent .com

A lanna Vickers

Ig al Sap ir

Scarlet t Ent ert ainm ent & Event s

10 0 Cand les

w w w.scarlet t ent ert ainm ent .com

w w w.10 0 cand les.com


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Christ ina Farro w

Ed d ie Bab b ag e

A isle Planner

Tim eline Genius

w w w.aislep lanner.com

w w w.t im elineg enius.com

Em m a Rid d ell

Kevin Dennis

Goose and Berry

Fant asy Sound Event Services

w w w.g ooseand b erry.co.uk

w w w.fant asysound .com

Mike Busad a

Jo anne Jiang

Mike B Phot og rap hy

Lad yMarry

w w w.m ikeb p hot og rap hy.com

w w w.lad ym arry.com

Meg an Velez

Paul Hard ing

Dest inat ion Wed d ing s Travel Group

Innovat ive Hiring

w w w.d est inat ionw ed d ing s.com

w w w.innovat ivehiring .ae

Tina Read ing

St ep hanie Miller

Ult im at e Wed d ing Mag azine

Ivy Ellen

w w w.ult im at ew ed d ing m ag azine.co.uk

w w w.ivyellenw ed d ing invit at ions.co.uk


Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Pam ela St rauss

Lynn East o n

Wed aw ays

East on Event s

w w w.w ed aw ays.com

w w w.east onevent s.com

Jo yce Mng uni

Zeina A b o u Jam ra

Dream Wed d ing s Riviera Maya

A rab ian Wed d ing Acad em y

w w w.d ream w ed d ing srivieram aya.com

w w w.arab ianw ed d ing acad em y.com

Christ ine Lig t hart

Zo e McKeo w n

A ust ralian Wed d ing Acad em y

UK Wed d ing Acad em y

w w w.aaw ep.com .au

w w w.w ed d ing p lanning acad em y.co.uk

Lisa Macale

Susan Parrish

A ust ralian Wed d ing Acad em y

UK Wed d ing Acad em y

w w w.aaw ep.com .au

w w w.w ed d ing p lanning acad em y.co.uk


The Pub lishers o f t he

The Int ernat ional Acad em y of Wed d ing & Event Planning is t he g lob al hom e of 6 online cam p uses, each offering , flexib le and int eract ive courses, for p assionat e ind ivid uals w ant ing a career as Wed d ing & Event Planners, St ylist s and Desig ners. We are also d eep ly com m it t ed t o help ing ind ivid uals w it h a d esire t o launch t heir ow n b usinesses and are p roud t o have b een p art of t he b usiness success of m any of t he w orld ?s Wed d ing & Event p rofessionals. W hen you st ud y w it h t he Acad em y, you can st ud y from anyw here in t he w orld , it ?s as sim p le as connect ing w it h a Cam p us nearest you.

w w w.w eddin gacadem yglobal.com

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The International Wedding Trend Report 2017  

The International Academy of Wedding and Event Planning has released the third annual International Wedding Trend Report revealing the world...

The International Wedding Trend Report 2017  

The International Academy of Wedding and Event Planning has released the third annual International Wedding Trend Report revealing the world...