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Australia Made. World Flavour.

2019 Media Kit


CONTENTS 03/ About Wedded Wonderland 04/ Our Audience 05/ Membership-Local Business 06/ Target Audience 07/ National Advertising: Digital Media 09/ Consultancy 11/ Wedded World - B2C Event 19/ Wedded Business- INSPIRE19- B2B Event 22/ Press 23/ Testimonials


Behind The Illustrious Curtain Wedded Wonderland is Australia’s leading digital site celebrating love through luxury online and event experiences. With the largest and most active digital presence in Australia (over 1.5 million social media followers alone), Wedded Wonderland has come to intimately know and engage with the modern on trend, luxury, cultural and unique couple on their journey of love. Over the past five years, Wedded Wonderland has worked with the most premium Australian Wedding and Event brands and businesses, along with Fashion and Lifestyle brands wanting to tap into this lucrative market. Founder of Wedded Wonderland, Wendy El-Khoury is at the forefront of Social and Digital Trends being the go-to expert on this topic globally, presenting at events such as ENGAGE! # of page views in the past year- 3,435,569

“Wedded Wonderland knows connections, business knowledge, dynamic content, experiential events, and industry insight are paramount to the growth and acceleration of any business in the wedding and event market. Their Digital, Social, and In-Event offering cannot be contended with�

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Our Audience # of page views in the past year- 3,435,569 Average number of pages visited per session- 2.49 Over 1 million brides visited weddedwonderland.com in 2018 Wedded Wonderland’s following grows exponentially each year. Our focus is to engage event driven consumers every. single. day. Instagram - 634,000 Facebook - 969,000 E-newsletter subscribers - 10,000+


Our Offering: Local Business Owners This offering is for Local Businesses looking to be affiliated, connected and found across WW digital and social channels. Primarily, the focus of WW membership is for brand exposure, product consideration, and lead generation.

Entry Base Listing

Silver Listing

Gold Listing

Platinum Listing

FOC

$45.00 + GST P/M

$65.00 + GST P/M

$85.00 + GST P/M

• Logo display • Business name, category and list of offerings • All business contact details such as website, email and phone.

• Logo display • Business name, category and list of offerings • All business contact details such as wesite, email and phone • 20 x high res gallery images • Google maps • Direct referrals • Featured Placements: 3 • Exclusive WW Events

• Logo display • Business name, category and list of offerings • All business contact details such as wesite, email and phone • 20 x high res gallery images • Google maps • Direct referrals • Exclusive WW Events • Featured Placements: 6 • Email newsletter : 2 • Social media sharing- 1 per quarter • Editorial Mentions: 2

• Logo display • Business name, category and list of offerings • All business contact details such as wesite, email and phone • 20 x high res gallery images • Google maps • Direct referrals • Featured Placements: 6 • Exclusive WW Events • Dedicated account manager • Social media sharing-2 per quarter • Email newsletter: 4 • Additional ad placement: 4

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Who is Our Target Audience? Our couples, fans and followers prioritise style and fashion, creating their wedded moment in an on-trend, luxe manner. Our core follower is 25-34 years old, and has a love for celebrity, fashion and beauty. Our followers find us through search engines, Facebook and Instagram primarily looking for: “real weddings” “cultural weddings” “luxury weddings” “destination weddings” “couture dresses” “wedding dresses” “amazing wedding photographers” “engagement rings” “proposal stories” “love stories”

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National Advertising: Digital Media Our offering in Digital Media takes a holistic approach to brand awareness, lead generation, brand affiliation, Influencer activations, call-to-action, database build, social media reference, content creation, brand placement and web traffic. WW prices based on campaign requirements, email info@weddedwonderland.com to discuss your upcoming activations. BANNER ADVERTS + PLACEMENTS Our large audience of 900K+ (impressions per month) facilitates dynamic display advertising campaigns offering leaderboard, mrec and rectangle ads, as well as site takeovers. NATIVE CONTENT We create authentic content to connect brands with our dedicated followers, drawing on our experience of successful content. Brands have the opportunity to be featured in a dedicated and highly appealing article for our audience. Editorial inclusions within themed articles are also available. SPONSORED CONTENT Sponsored Content is now an integral part of Wedded Wonderland’s digital offering. With more online noise and competition than ever, it is important to reach the right audience, at the right time with the right content. Our campaign offering drives native content through our digital platforms to reach our highly engaged audiences, driving brand awareness, generating leads, promoting content and increasing click conversions.

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National Advertising: Digital Media COLLABORATIONS Wedded Wonderland has worked with the likes of Elle Ferguson, Pia Muehlenbeck, Olena Khamula and Jenny Do to activate campaigns for our clients. Influencers are a highly current and dynamic way to create relevant content, and disperse to the masses. We manage all influencer briefings, negotiations, content creation, copy and dispersion of content through high impact campaigns. Influencers tend to work best in long-term brand partnerships, as well as competitions and launches. Our Influencer Partner The Right Fit allows us insight into up and coming Influencers that are relevant for the Wedding and Event Market. SURVEYS, GIVEAWAYS + COMPETITIONS We curate a database for your business based on giveaways and competitions, ensuring the right people enter, with a social media activation to drive interest!


Consultancy Wedded Wonderland offers consultancy services to advertisers and business partners on strategy, planning and business processes in understanding the dynamics of the wedding and event market. This consulting can take place one-on-one or in small groups covering the following topics; • • • • • • •

Brand strategy Content marketing Influencer management Social media fundamentals Website traffic and conversions Lead generation Sales and business tools and growth management

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EVENTS


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At Wedded Wonderland, we have recognised the demand for consumer and business events to engage, inform and inspire our community. In 2018 we hosted Wedded World (formerly known as The Bridal Bazaar)- Australia’s Most Luxurious Bridal Event with over 80 exhibitors and 1000 attendees, collectively generating over 5 million views online- featured in The Sun Herald, Cosmo Bride, Popsugar and The Daily Mail to name a few, anything Wedded Wonderland touches...turns into Media gold. MAKE IT PUBLIC, MAKE IT KNOWN! Wedded World will take the bride, fashionista, socialite, glamazon and blogger on a guided journey through the exotic world of WW. From evening wear, resort-wear and pre-wedding planning, all the way to her honeymoon, Wedded World brings all the beauty of an Instagram newsfeed to life in the most magical way. A bride-to-be can shop and leave with her wedding gown, bridesmaid shoes and honeymoon outfits in hand! Not to mention the single girls who can find that perfect outfit for their next big event. The multi-layered, EXTRAVAGANT Wedded World gains its inspiration from ALL OVER THE WORLD, from the winding roads of Paris, to the authentic Middle Eastern markets. Modern designers, HIDDEN GEMS and more... Florists and stylists alike will showcase awe- inspiring visual installations, and prominent designers will present their latest collections on the fashion runway and through LIVE fashion installations. Wedded World will take place on July 2nd 2019 at the Hyatt Regency Sydney.


Exhibitor Opportunities Once our guests enter Wedded World, they will be taken on an inspirational journey,A LUXURY BRIDAL MARKET, down a winding path where their endless checklists can be met.

Engaged

Wedding

Gifting/Homewares

Honeymoon

• Hens Night • Bridal Shower/ Kitchen Tea • Ring/Jewellery/ Accessories

• Bridal Party • Bride • Groom

• Bridal Registry • Crockery • Cutlery • Bonbonniere • Hampers

• Bridal Lingerie • Resort Wear • Swimwear • Travel Requirements


Why Should You Commit? Allow Wedded World to be your shopfront- introduce yourself to Australian Brides face-to-face #1 SELL YOUR PRODUCT! Give your followers the opportunity to touch and feel your unique offering. Raise your profile through BRAND AFFILIATION & NETWORKING. Recognition by key influences within the wedding and fashion industry. LAUNCH and PROMOTE your latest range of products to a targeted group of consumers. MEET new customers face-to-face and develop strong relationships. BE SEEN. BE HEARD. BE VISUAL. BRING YOUR PRODUCT TO LIFE. Increase your SOCIAL MEDIA presence through physical and online Wedded Wonderland promotions. Build amazing CONTENT for your ONLINE followers through photo opportunities. In-event LEAD generation.


Wedded World‌ In The Public Eye Wedded Wonderland manages all PR requirements for Wedded World through selected partners. Wedded Wonderland will influence the social media wedding sphere through a series of guerrilla and tactical techniques that target audiences locally and nationally. In 2018, WW had the following influencers, media personalities, and media partners attend


2019 EXHIBITION SPONSORSHIP OPPORTUNITY Exhibition sponsorship: • 3X3 Floor space • Logo and profile on The Bridal Bazaar website • Insert into goodie bags • Brand listing including logo and biography in visitor guide • 2 x complimentary event registrations Optional Extras at an additional cost: • Custom database of attendees • Additional Exhibition Space Total sponsorship fee of $2,950.00 + GST


2019 RUNWAY SPONSORSHIP OPPORTUNITY Small RUNWAY: • 6 x looks on the runway • Models, Hair & Makeup provided by Wedded Wonderland • Logo and profile on The Bridal Bazaar website • Insert into goodie bags • Brand listing including logo and biography in visitor guide • 2 x complimentary event registrations Total sponsorship fee @ $2,750.00 + GST Large RUNWAY: • 12 x looks on the runway • Models, Hair & Makeup provided by Wedded Wonderland • Logo and profile on The Bridal Bazaar website • Insert into goodie bags • Brand listing including logo and biography in visitor guide • 2 x complimentary event registrations Total sponsorship fee @ $4,500.00 + GST


MARKETING SPONSORSHIP This is an incredible opportunity for businesses who are looking for brand exposure in the wedding market, along with alignment to Wedded Wonderland as the leading wedding publication in Australia. You will receive content opportunities where relevant in the lead up to Wedded World including but not limited to Instagram Stories, Direct Instagram posts, mentions in Wedded Wonderland listicles, Editorial Exclusives, Opportunities to submit content for website features, and newsletter placements. BLANC • Half page advert in Wedded World Visitor Guide- WW Little White Book • Wedded Wonderland Silver Membership on www.weddedwonderland.com • Business listing on Wedded World website • Insert into Goodie Bags • Giveaway option at event to be announced in all communications leading up to Wedded World • 2 x complimentary event tickets

Total Cost $1,500 (Valued at $2,150)

IVOIRE • • •

Full Page advert in Wedded World Visitor Guide- WW Little White Book Logo placement on Wedded World Media Wall Logo placement on Wedded World Homepage • Custom database of all event attendees including Name, Email Address and Postcode Wedded Wonderland Gold Membership on www.weddedwonderland.com • Insert into Goodie Bags • Giveaway option at event to be announced in all communications leading up to Wedded World 2 Double Pass Giveaways for you to push on social platforms

Total Cost $2,750 (Valued at $4,000)

NOIR •

Online content mentions and exclusive features- 1 x Editorial exclusive and 1 x Editorial mention on weddedwonderland.com + 5x Insta-story features with swipe-up to features • Opportunity to gift VIP guests or present offer at event • Announcement on @wedded.world and @weddedwonderland announcing our Marketing Partnership • Custom database of all event attendees including Name, Email Address and Postcode • Full Page advert in Wedded World Visitor Guide • Logo placement on Wedded World Media Wall • Logo placement on Wedded World Homepage • Wedded Wonderland Gold Membership on www.weddedwonderland.com • Insert into Goodie Bags • Giveaway option at event to be announced in all communications leading up to Wedded World + access to competition entrants’ database (specific interest in your product offering) • 5x Double Pass Giveaways for you to drive on your social platforms

Total Cost $4,000 (Valued at $7,500)


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Wedded Business Wedded Business, WB (formerly known as Creative Business Hub) is a hub for Wedding and Event Businesses to share and engage in current and best practice social media, sales tools, marketing materials, digital shifts and online marketing. In 2017, Wedded Wonderland launched WB to assist businesses in stepping up to the challenges of today’s fast-paced online world. Today, WB is responsible for over 6,000 businesses in learning how to maneuverer the digital landscape.


Wedded Business: INSPIRE19 INSPIRE19 will take place on October 21st in bringing together experts, industry leaders, influencers and successful business owners as they educate, inspire, and demonstrate how to thrive in today’s competitive small business world. Helmed by social media expert and Director of Wedded Wonderland, Wendy El-Khoury, the event line-up is selected from a range of creative fields. This event will cover social media strategies, marketing, PR and advertising, sales, and the nitty gritty of the wedding world. INSPIRE first took place in 2018 and was hugely successful with twenty phenomenal guest speakers including Elle Ferguson, Jason James, Ameer El-Issa (Founder of Bearded Bakers), Alyce Tran (Co-Founder of The Daily Edited), Viktoria Novak, Diane Khoury, Natalie Anne, Melissa Sassine, Lana Wilkinson, Wendy El-Khoury and more! If you’re interested in sponsorship opportunities or tickets, email ashleighm@weddedwonderland.com


Press

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TESTIMONIALS “Wedded Wonderland has provided tremendous value to our business over the past 12 months. Wendy and her team are ingrained in our business and truly understand our brand, values and goals. Consistently developing relevant content, they always work with us to drive the best results for our business. Whenever HYPOXI content is run through Wedded Wonderland channels, we instantly see an increase in our lead volume and from this, Wedded have formed a critical part of HYPOXI’s growth strategy.” Hypoxi Australia “Yesterday I got to be a #seriousbusinesswoman whilst attending the INSPIRE18 event hosted by @creativebusinesshub and @weddedwonderland. It was, shockingly, such a great day for me. I had a panic attack Monday night and I was so worried about how my anxiety would affect me, but I think it was the least anxious day I’ve had in a public space in 3 years. I prayed a lot that it would go smoothly and God definitely provided. I met so many wonderful people who follow me here on insta. Meeting you guys is honestly my favourite thing. It’s so humbling and I just want to shower you all with love! I also had the opportunity to meet other creatives I follow and am constantly inspired by. Please go and follow my new favourite human @jasonjamesdesign. I think meeting him was the highlight of my day. He is INCREDIBLE. Overall it was just a hugely humbling and uplifting event. Being in a room full of like minded people is so encouraging.” INSPIRE18 Attendee “So many enquiries. Our stand was blocked we couldn’t move, jammed with people” Elana K Weddings, The Bridal Bazaar 2018 Exhibitor

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CONTACT wendy@weddedwonderland.com ashleighm@weddedwonderland.com advertising@weddedwonderland.com +612 8004 2233

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Wedded Wonderland Media Kit 2019  

Wedded Wonderland Media Kit 2019  

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