CSR-strategy - Ticket to Heaven 2011-2015
CSR-strategy 2011 - 2015 The CSR-strategy includes four main focus areas: • • • •
Responsible sourcing Environmental initiatives Charity focusing on children Communication & Reporting
General information • • • •
The strategy runs for 4½ years – from Medio 2011 until December 2015 The strategy is elaborated based on Ticket to Heaven’s business model and business values as well as based on various analyses and evaluation of previous and current CSR-initiatives. The strategy includes both compliance-element (social sourcing and environmental initiatives) as well as proactive, beyond compliance element (charity in regards of children) The overall framework for the strategy is the UN Global Compact
Strategy 2011 - 2015 The purpose of the strategy • • • • • • •
Add value to the business strategy particularly regarding expected growth on the German market Comply with UN Global Compact and the ten principles Risk management Meet expected demands from customers and business partners Increase branding towards customers, current and future employees Meet the vision on being among the CSR First mover in the industry Live up to the business values
CSR governance body CSR- steering commitee Owner of the strategy Ad hoc external consulting
CEO, CFO and Sale Manager
Communications and reporting
CSR – an integrated part of Tricket’s DNA CSR have to be part of and/or integrated in: • • • •
General business strategy Decision- making-process Employee handbook Relevant departments
Furthermore: • •
Item on the agenda for the monthly morning meetings Continues training of relevant personnel
Strategy on responsible sourcing Ticket to Heaven will ensure social and environmental responsible conditions at the suppliers and sub-suppliers based on BSCI Code of Conduct as framework
Overall goals 2015 • •
Min. 90% of the products (based on placed orders) has to be sourced from BSCI-approved factories or from factories with a SA8000 certification. The remaining 10% of the products need to be sourced from factories with a standard equal to the BSCI code of conduct and Ticket to Heaven must ensure that. However, Ticket to Heaven will not require a full BSCI-process from these minor suppliers. How Ticket to Heaven will ensure adequate standard is described in a set of guidelines on supply chain management. Min. 70% of all fabric has to be sourced from BSCI-approved factories or from factories that with a SA8000 certification.
Measurement and collection of data • •
Measurement of the initiative is initiated by 2011 Data is collected from orders placed at the various supplier covering one full year
Strategic initiative •
Long-term partnership with one supplier /factory focusing on CSR improvement
KPI 2011-2015 Goals for 2011 •
Min. 30% of Ticket-product has to be sourced from BSCI-approved factories or from factories with a SA8000 certification.
Goals for 2012 • •
Min. 70% of Ticket-product has to be sourced from BSCI-approved factories or from factories with a SA8000 certification. Min. 30% of all fabric has to be sourced from BSCI-approved factories or from factories that with a SA8000 certification.
Goals for 2013 • •
Min. 80% of Ticket-product has to be sourced from BSCI-approved factories or from factories with a SA8000 certification. Min 50% of all fabric has to be sourced from BSCI-approved factories or from factories with a SA8000 certification.
Goals for 2014 and 2015 • •
Min. 90% of Ticket-product has to be sourced from BSCI-approved factories or from factories with a SA8000 certification. Min 70% of all fabric has to be sourced from BSCI-approved factories or from factories with a SA8000 certification.
Strategy on environmenal issues Ticket to Heaven will actively contribute to a minimisation of the environmental impact caused by the production of our clothes and in relation to the administration of our business
Overall goals 2015 • • •
Min. 50% reduction of CO2-emission per employee (or per turn over) caused by the business in Denmark. Baseline is 2011 green accounting. Min. 30% reduction of use of paper per year. Baseline is 2010. Min. 90% of all transportation of goods from Asia to Denmark has to be by ship, not by air. Baseline is 2010
How Integration of electric cars, printing policy, energy saving light bulb, energy policy etc.
Strategy on environmental issues Additional goals – Denmark • • •
Introduction of cleaning detergents certified by the ‘Svanemærket’, by EU-flower or by another environmental certificate. Introduction of environmental friendly office suppliers including printing paper when possible Environmental friendly material to be used for catalogue and other kinds of published PR
Additional goals - transportation • • •
Rethink the transportation from Asia to Europa to shorten the transport route. Introduce ‘slow steaming’ when possible Investigate environmental friendly overland transport in Denmark and Europa.
Additional goals – sourcing •
Introduce Production Contract including requirement on compliance with Oeko-Tex 100 Standard
KPI for 2011 – 2015 Goals 2011 • • • • • •
Introduction of cleaning detergents certified by the ‘Svanemærket’, by EU-flower or by another environmental certificate. Introduction of as many environmental friendly office suppliers including printing paper as possible Printing policy Introduction of Production Contract and ensure signature from all suppliers on 12.1 collection Investigate environmental friendly overland transport in Denmark and Europa and introduce if possible Introduction of environmental friendly material to be used for catalogue
Goals 2012 • • •
Relative reduction of CO2-emission on min. 10% compared to 2011 CO2-emission Min 10% reduction of use of paper compared to 2011 Min. 90% of the transportation between Asia and Denmark to be by ship
Goals 2013 To be defined
Goals 2014 To be defined
Goal 2015 •
Relative reduction of CO2-emission on min. 50% compared to 2011 CO2-emission.
Charity Ticket to Heaven is a company with strength to make a difference for children in need. This is one of the core values of the company.
Overall framework for charity –initiative • • •
Primary focus on children in need of education and/or warm clothes The concrete initiative need to be relevant for international marketing Max. three main areas
The actual strategy includes three main areas: • • •
Support to Kids for Kids Foundation Collection of Ticket-clothes to be donated to children in need of warm clothes Initiative related to animal welfare
Support for Kids for Kids Foundation Overall goal â€˘ â€˘
Ticket to Heaven donates an amount of money from bicycles and helmets sold by Dansk Supermarked to Kids for Kids Foundation. In 2011-2013 the donation is transferred to UNICEFF Ticket to Heaven cover expenses in relation to the Kids for Kids Open Air Event
Animal welfare At Ticket to Heaven we have an opinion about animal welfare. All animal should as a minimum have acceptable breeding conditions. Since we cannot obtain sufficient evidence that animals are reared under acceptable terms we use only fake fur in our products. The down used in our jacket is a by-product from the food industry.
Overall goals Involvement in one project on animal welfare. Margin of expenditure: DKK 30.000. Following project has been selected: â€˘ Investigation of the breeding condition of the birds behind the down in our jacket. The project is done in corporation with International Down and Feather Lab (IDFL)
Sourcing manager, is responsible for this project.
Collection and donation of used Ticket-clothes The initiative is conducted in two ways: 1. Donation of Ticket-clothes (with minor errors) to the NANU-children in Greenland. This initiative continues as in 2010. 2. Collection of used baggie-outerwear from customers to be donated to children in need of warm clothes. This initiative is planned to be effectuated in 2012.
Communication and reporting Tickets to Heaven aims at communicate openly and in a transparent manner about our CSR-initiatives as to the benefit of our customers, business relations and other stakeholders. We want a continuous dialogue with our stakeholders about our CSR-initiatives.
Overall goal • • • • •
Elaborate CSR report to UN Global Compact Elaborate long term CSR communication strategy New CSR section on the web site Participate in public CSR events Stakeholder dialogue