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Flooring Deluxe Focus on textile oor coverings, parquet and laminate ooring

The event of the year – showcase for textile floor coverings, parquet und laminate flooring

DOMOTEX – the leading international trade fair for floor coverings – is a unique platform for the entire industry. Every year it showcases the world market for carpets and floor coverings, and puts companies at the centre of attention of trade visitors from the retail /wholesale sector, the skilled trades and the field of architecture/ interior design. In 2013 DOMOTEX will once again concentrate on a specific keynote theme that alternates every year. The title Flooring Deluxe serves as an umbrella term embracing different types of premium products. At the heart of Flooring Deluxe is a presentation of quality textile floor coverings, parquet and laminate floors which are


distinguished by their exceptional design, premium quality and uniqueness – properties which make them a central design feature in any room. The presentation concept makes DOMOTEX an ideal platform for showcasing the concentrated expertise of the entire sector and for demonstrating your company’s range of products and appeal to an international market.

Key success parameters of DOMOTEX 2012: 45,793 visitors from 82 countries – 54 % from outside Germany 88 % of the visitors are involved in company purchase decisions


Flooring Deluxe – top meeting-place for the entire sector

Get-together for the whole industry Flooring Deluxe 2013 will act as a summit for the best of the parquet, laminate and textile floor coverings industries. Your products will be at the centre of international attention as part of a comprehensive display that enables your company to distinguish itself vis-Ă -vis the competition.


Don’t miss this special opportunity

Flooring Deluxe – the name says it all

Benefit from one of the key advantages of Flooring Deluxe: a high-calibre audience of professionals and a large proportion of decisionmakers means you can be sure of numerous new business leads and good business opportunities. In short, Flooring Deluxe will allow you to focus on what really counts – new business.

The innovative premium textile floor coverings, parquet and laminate floors are an important feature of interior design and require an appropriately modern, creative showcase which will ensure a high level of attention.


Room for creativity and inspiration – the Flooring Deluxe presentation in detail

Flooring Deluxe combines a spacious exhibition area with an information and events platform boasting ample scope for a wide-ranging presentation of innovative and exclusive products. Flooring Deluxe provides an excellent platform for information and communication between trade professionals, the skilled trades and architects/interior designers. Spectacular product displays set in the Concept Rooms will prove a real talking point and help generate contact with target groups.

Top-name suppliers of textile floor coverings will be represented with their own attractive stands in the Flooring Deluxe special area in Hall 6. There will also be a special area dedicated to Flooring Deluxe in Hall 9 where exhibitors will showcase top quality parquet and laminate flooring. Located in a central position are a bistro and a VIP lounge, each of which offer further opportunities to meet for a chat and exchange ideas in a more relaxed setting. On one evening during the trade fair the Flooring Deluxe special area will be the scene of an After-Work Party.

Textile floor coverings



Flooring Deluxe will take place in two exhibition halls. Hall 6 is dedicated to textile floor coverings, while Hall 9 will feature displays of parquet and laminate flooring.


Parquet and laminate flooring

Exhibition Area/Company presentations

Concept Rooms

VIP Lounge Bistro Forum

Concept Rooms

Concept Rooms

Concept Rooms Exhibition Area/Company presentations 7


Room for creativity and inspiration – scope for your visions

The Concept Room idea is central to Flooring Deluxe – as an exhibitor you can use special room modules as a basis for installing your highquality products in novel, yet realistic, home or office settings and thus showcase them to best effect.

Here you can allow your imagination and creativity to unfold. It is entirely your decision as to how your Concept Room should look and how it should be created. You have full creative license!


The focus of visitors’ attention – the Concept Rooms

The sophisticated product installations facilitated by the Concept Room idea are essential to the entire special presentation. The central areas of the Concept Rooms provide an exclusive showcase for product highlights and special displays of textile floor coverings, parquet and laminate flooring. They are designed to appeal to trade visitors from across the world and are sure to prove a major attraction to the entire sector.

The Concept Rooms are individual room settings in which different types of floor coverings are used to create a special interior design effect. Emphasis is placed on innovative and groundbreaking design ideas, whether it’s a lifestyle concept, a room design, a solution for a commercial property or an unconventional installation – in fact, anything that successfully illustrates the role played by modern flooring in interior design.

These are your options: 1. Showcase your expertise with a creative interior design for a visionary Concept Room.


2. The concepts with good design credentials and premium quality will be realized in the central Flooring Deluxe special display area at DOMOTEX 2013.

3. During DOMOTEX 2013 trade visitors will

The Concept Rooms are a unique source of information and inspiration. They provide trade visitors with a concentrated overview of premium product segments and insights into the individual design idiom and corporate philosophy of each of the participating companies.

have an opportunity to vote for their favourite Concept Room. The companies responsible for the winning Concept Room in each product category will be presented with an award at DOMOTEX 2013 in the presence of journalists from the international trade media and home furnishings and design magazines.


Presenting in style – exhibition area and communication zone

Exhibition area/company presentations Flooring Deluxe offers you the option of staging your own trade fair stand or using an attractive modular stand. The modular stands are highquality constructions featuring an open design which is in keeping with the high design standards set by Flooring Deluxe. Exhibitors benefit from our all-inclusive package, which provides additional services and deals with numerous organizational aspects, allowing you to focus on other important matters.

Concept Rooms The most important element of Flooring Deluxe is the fascinating world of products: an exciting medley of colours, materials and surface textures conjures up an atmosphere that is both stimulating and inspiring.


VIP Lounge Invite selected guests to join you in the exclusive lounge area at the heart of the respective Flooring Deluxe areas. The excellent catering and comfortable modern lounge setting are conducive to networking and an informal exchange between hosts and guests.

Bistro Here’s the perfect chance to grab some light refreshments. Open to everyone at the event, the Bistro serves snacks, as well as hot and cold drinks. The Bistro is the perfect place to meet for talks with clients, as well as for taking a wellearned break.

Forum The centrally located Forum acts as an additional platform for information. You can come here to get valuable information or simply be inspired by other trade professionals – or you can deliver a talk yourself. Company presentations and panel discussions take place every day on various topics such as product design, goods presentation and showroom design.

Event There will be an After-Work Party held in the central area of Flooring Deluxe where exhibitors can invite their top clients to enjoy a pleasant atmosphere, some good music and delicious refreshments. This is an excellent opportunity to foster business relations and network in pleasant surroundings.


Your company in the spotlight



Strategic press and PR work

A special brochure for visitors, items on the DOMOTEX website and other advertising media will highlight the keynote theme Flooring Deluxe across the entire advertising output for DOMOTEX.

Flooring Deluxe will be supported by extensive PR and advertising activities – for example, cultivating relations with the relevant target groups via selected international trade journals and home furnishing magazines in Germany and abroad as well as using our own communication channels domotex2go, DOMOTEX TV and the DOMOTEX Facebook site. Exhibitors can benefit from the big media presence during DOMOTEX, and also from the reports published before and after the event.

Be there and boost your business Book your success The response we have received for the themed concept has been very positive. Many important suppliers of premium products have already decided to benefit from this excellent opportunity to stay ahead of the competition. We urge you to take part – speak to us about different options open to exhibitors. We are on hand to help and advise you in the planning of your optimal trade fair stand. Information on prices, conditions and services can be found at

Approx. 500 journalists from across the world will be there! Your trade fair participation will benefit from this exceptional coverage. The PR effect derived from the interest of the worldwide media will do wonders for your presentation of new products and trends. In short: Flooring Deluxe is designed to be your industry summit!


Deutsche Messe

Your contact persons

Messegelände Germany Tel. +49 511 89-0 Fax +49 511 89-32626

Contact details for our local sales partners worldwide are listed at

Stefan Handwerk Tel. +49 511 89-32139 Katharina Kramer Tel. +49 511 89-32144

GB Printed in Germany 6/2012 Photos: Halbmond Teppichwerke GmbH, page 3 (top left, bottom) · NV Spanolux (Divisie Balterio), page 3 (top right) · Shutterstock, page 7, page 8 · Anker-Teppichboden, page 10 (top left) · Object Carpet, page 10 (top, centre) ·, Toucan-T Carpet Manufacture GmbH, page 12 (bottom left)

30521 Hannover

Domotex Flooring Deluxe English  

Domotex Flooring Deluxe English

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