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DOMOTEX 2014 Laying the groundwork for success: The leading trade fair for oor coverings The World of Flooring

WELCOME TO DOMOTEX 2014 Ladies and Gentlemen, DOMOTEX 2013 provided a good start to what should be an interesting business year. Attended by some 40,000 visitors from 85 countries, DOMOTEX once again lived up to its name as the ultimate meetingplace for the carpet and floor coverings sector. The event very clearly demonstrated the wealth of innovative ideas and craft skills within the industry. In 2014, DOMOTEX will again provide the perfect platform for effective displays, meeting existing contacts and establishing leads on new markets. Use this opportunity to showcase your company’s expertise to the high-calibre international audience of visiting professionals at DOMOTEX 2014. We hope to welcome you as an exhibitor next year! Yours sincerely,

Susanne Klaproth


HOW YOU BENEFIT AT THE LEADING TRADE FAIR FOR FLOOR COVERINGS High-calibre trade visitors At DOMOTEX you meet visitors from the wholesale trade and retail sector, the skilled trades, architecture and interior design. An incredible 72 % of the visitors are from top management – and approx. 90 % of these are involved in their company’s purchase decisions.

International participation Only DOMOTEX offers such ideal conditions for showcasing products and services. So it’s not surprising that it attracts such a large audience from key sectors across the world. More than 60 % of the visitors and 86 % of the exhibitors at this top event come from outside Germany.

Significant trend barometer Every year DOMOTEX, as the leading trade event in its sector, effectively sets new trends. It focuses on all the major topics and presents attractive new products in innovative, aesthetically pleasing display formats. In short, it provides a valuable, modern platform for exhibitors.

Platform for market leaders No ambitious company can afford not to be among the ranks of exhibitors at such a key world event. By showcasing your expertise here you will gain an important competitive edge, not least through the generation of countless new business leads.


FACTS AND FIGURES FOR DOMOTEX 2013 DOMOTEX 2013 – a complete success Exhibitors and visitors alike reported a high degree of satisfaction with DOMOTEX 2013. In particular, exhibitors praised the high international profile and professional calibre of the trade audience. More than 60 % of the attendees were foreign visitors, including more than half from the EU. There was also a marked increase in the number of visitors from North America. The visitors were impressed by the comprehensive range of exhibits and unique opportunities to obtain information on the trends and materials that will shape business in the coming season. In fact, 92 % of the trade visitors said that they would recommend DOMOTEX to others.

Breakdown of visitors according to sector in 2013 30 %

Specialist wholesale trade


Furniture and furnishing stores

20 %

Specialist retail trade


Architects, interior designers, contracting sector

17 %

Skilled trades*


28 %

Timber trade

Provisional results. Position as of January 2013. More than one reply possible. * Interior decorators, parquet and flooring trades /Painters and decorators.



Breakdown of foreign visitors in 2013 EU Rest of Western Europe Rest of Eastern Europe

3% 53 %

North America

13 %



10 %

East Asia

Middle East

South America



Provisional results. Position as of January 2013.



Keen media interest in DOMOTEX Exhibitors profit from the strong media interest generated by DOMOTEX before, during and after the trade show. Approx. 400 journalists from 35 countries come to DOMOTEX, where they report on trends, products and the latest developments. Upmarket international lifestyle and home magazines are also fascinated by the trade fair and its unique range of imaginatively designed and innovative floor coverings. As such, we don’t only attract the interest of your customers in the trade but also impress the end consumer. TV broadcasts on DOMOTEX are featured on more than 150 websites and home pages.

“Never before have floor coverings been so innovative, original and exciting. Flooring is now enjoying a renaissance among designers and recognition as an aesthetic design element in beautiful rooms. If you want to see some seductive home design trends this January visit DOMOTEX in Hannover. SCHÖNER WOHNEN, Europe’s biggest home furnishings magazine


THE PRODUCT WORLDS OF DOMOTEX UNIQUE TREASURES Traditional and modern hand-made carpets and rugs Hand-made carpets and rugs add something special to a room. Each carpet is a thing of beauty – a unique statement of skill and artistry which transforms the look and ambience of a room. Exhibitors from across the world have discovered that DOMOTEX is the right platform for every type of hand-made carpet – from precious unique pieces, special design commissions and trendy collections to traditional, modern and antique rugs, whether knotted, woven or tufted. In other words, this is an exceptional opportunity to exhibit your products.

“We rely on DOMOTEX as an important meeting-place. There is no better opportunity to plan activities and agree on meetings for the entire business calendar. Everything at the start of the year. Dr. Ali Ipektchi, Ipek - A. Ipektchi, Germany


WOVEN COMFORT Machine-made carpets and rugs – modern and classic designs Carpets can bring genuine comfort and add a touch of luxury to a room. At the same time they can transform any room and lend it character or special flair. Modern machine-made carpets offer a vast range of colours and patterns, and as such almost unlimited choice. Inspire the buyers at DOMOTEX with your new collections and place your products in a display ranging from modern to traditional carpets. Don’t miss this opportunity to reach numerous potential clients!


NO LIMITS Resilient floor coverings in various designs for all purposes Flooring that is as beautiful as it is strong and hardwearing – modern, resilient floor coverings must meet practical needs and should be decorative. Luxury Vinyl Tiles (LVT) create a cosy atmosphere yet at the same time must be durable. Trade visitors from every corner of the world look forward to discovering a new generation of textures, decoration and design options, as well as a diverse range of materials and fashionable colours. Whether your products have a wood, stone or metallic look – this is the place to demonstrate the broad range of your products.


COSY COLLECTIONS Textile floor coverings – residential and commercial Textile floor coverings can create a special atmosphere in a variety of places. There is keen demand for a broad range of robust materials for numerous purposes. DOMOTEX showcases materials suitable for the contract business, e.g. in offices or hotels, as well as luxurious, fashionable and timelessly stylish floor coverings for the home. Modern interior design boasts a mix of colours, patterns and textures. Perhaps your products feature fashionable single colour options, or you have some surprising patterns or effects that will appeal to buyers. DOMOTEX provides opportunities to showcase products as they would be seen in their final setting.

It is important for us to be at DOMOTEX because in only four days we are able to meet approx. 90 percent of our clients. For more than 20 years the name DOMOTEX has been a serious, stable brand that evokes confidence and attracts a lot of visitors. Balta Group, Sint-Baafs-Vijve, Belgium


INSPIRED BY NATURE Parquet, wood and laminate flooring Wooden floors, parquet and laminate flooring can dramatically enhance the appearance of homes and office spaces. Natural high-quality products and quality synthetic products replicating the look of natural wood are extremely popular. Traditional, country-style products sell well, but avant-garde designs, mosaic parquet and hardwood floors are also favoured by consumers. In a competitive environment it is vital to show the buyers at DOMOTEX how traditional parquet, distinctive wood flooring and laminates can be used to produce original, striking and even surprising design effects.

HANDS-ON Machinery, tools and solutions for the skilled trades DOMOTEX presents the entire range of equipment and technology for the flooring industry under one roof. Professional equipment is essential when laying sub-floors or fitting textile floor coverings and parquet. This is your opportunity to convince trade visitors at DOMOTEX that you have the right solutions for their trade requirements. There is no better showcase for your floor maintenance products. 10

OUTDOOR LIVING Balcony, terrace and garden flooring Natural and natural-looking flooring for balconies, terraces and gardens is gaining in popularity. New products are now on the market and there is a growing trend towards patio decking, composite WPC decks and other artificial outdoor coverings. The natural appearance of wood is ever-popular for outdoor applications and lends itself to garden and patio design. Showcase your top products to make the most of business openings in this growing market segment.

Special displays – a magnet for visitors Special displays round off the trade fair program at DOMOTEX 2014. The product worlds will be complemented by such popular events as: The Wood Flooring Summit, which – following the success of 2012 – will again provide a first-class platform for wood and laminate floors. The Carpet Design Awards and Souk Deluxe place the spotlight on exquisitely designed handmade carpets and rugs. The Skilled Trades Hub is tailored to the needs of the skilled trades, including the interior decorators and parquet and flooring trade. An ideal platform for dialogue and presentations.


SERVICES FOR YOUR TRADE FAIR SUCCESS Practical marketing and service packages make it easy for exhibitors at DOMOTEX. Use them to make your trade fair participation as efficient and pleasant as possible.

Complimentary tickets for trade visitors Your marketing contribution automatically includes the cost of complimentary tickets for your visitors. You can offer them to your customers and business friends – either printed or as an e-ticket – at no additional expense. Used in conjunction with DOMOTEX advertising aids, complimentary tickets form the basis for a successful invitation campaign.

Supporting advertising and communication Outdoor advertising can make a big impact at the DOMOTEX venue – after all, this is where the most important target groups meet. The website is another place where your creative advertising will gain the attention of visiting professionals. Here you can reach the right target groups worldwide. Media services Take advantage of our press info boxes – both online and in the Press Center – and use our professional services when organizing press conferences. Our services help to ensure that your company obtains coverage in the relevant media.

Stand assembly and technical services We provide a professional, all-round service for exhibitors – from an Internet connection to catering and complete stand assembly.

A mobile Internet presence gives visitors the opportunity to gain information about exhibitors, products and events – at any time and any place on a smartphone. They can then plan their business meetings.

Search for exhibitors and products Profit from an all-year-round presence in the exhibitor and product search engine at Enter your contact details and product information in our extensive database: already boasts over 4,500 product entries ensures you an all-year-round Internet presence high number of hits by visitors to the homepage

More information on these and other services can be found at or on facebook.


LET OUR ONLINE SERVICE TARGET CONTACTS FOR YOU Online coverage and optimal contact management for new and existing business partners are important factors in the success of your trade fair activities. We can help to ensure that your trade fair participation is a real success.

Match & Meet Business matchmaking to target international business leads

Online campaigns: Marketing activities and services geared to your target audience

Make new contact with potential business partners ahead of DOMOTEX 2014, or extend your network of contacts after you’ve been to the show. Our service Match & Meet puts you in touch with precisely those business partners who are interested in your products. Make use of the contact opportunities in advance of DOMOTEX for simple and effective trade show planning.

Our subsidiary company Deutsche Messe Interactive (DMI) is active all year round in order to bring potential business partners together. E-mail campaigns are an effective way of reaching new customers.

For all the details go to

The benefits: Generation of new business through dialogue marketing All-year-round interactive communication with the professionals Media services supporting trade fair activities

For all the details go to

Information on prices and services can be found in the enclosed price list. 13

YOUR TRADE FAIR PARTICIPATION JUST AS YOU LIKE IT Exhibitors can choose between their own individual stand and a turnkey solution – DOMOTEX offers diverse opportunities to present your company in the best possible light. Enjoy the benefits of individual support, perfect services and tailor-made packages.

Stand space for an individual trade fair presence

The new fair-packages: our complete solutions for you

If you decide to stage your own company stand, you only have to book the stand space and then select and order our services. Full details of the conditions of participation can be found online at:

Our package for professionals, from professionals: Over the years we have successively optimized our effective fair-packages. Now they have been improved once again. We provide stand space, stand construction, as well as basic utilities. Contact management, catering services and marketing services complete the package. We do everything to keep your organizational input to a minimum before and during the trade fair so that you can concentrate on what matters most – making contacts, business talks and finalizing business deals. You can choose from several packages: “Basic”, “Comfort”, “Premium Style” and “Premium Trend”, as well as two upgrade options. For full details go to:

It pays to register early! If you book by 30 April 2013, you get a price reduction of up to EUR 10/m 2. Our two-year contract offers exhibitors attractive conditions for DOMOTEX 2014 and 2015.

Your trade fair success formula Display space

+ Stand assembly

+ Services

= Maximum no. of contacts

Information on prices and services can be found in the enclosed price list. 14

Allocation of space begins on 3 June 2013! Make sure you register early. It’s simple to register online via OBS (Online Business Service)


Deutsche Messe

Your contacts

Messegelände 30521 Hannover

Traditional and modern hand-made carpets


Fax +49 511 89-32626

Thilo Horstmann Tel. +49 511 89-31213 Woven carpets – from traditional to modern, mats Dunja Seven Tel. +49 511 89-32149 Resilient floor coverings, textile floor coverings for residential and contract business Anne-Kathrain Jahns Tel. +49 511 89-31214 Parquet, wood and laminate flooring, outdoor coverings Katharina Kramer Tel. +49 511 89-32144

Reach new sales markets in China, Russia and Turkey:

Machinery, tools and equipment for the skilled trades Mehtap Raue Tel. +49 511 89-32139

Contact details for our local sales partners worldwide are listed at

The World of Flooring

GB Printed in Germany 2 /2013 Photos: MeisterWerke Schulte GmbH, pages 2 /3 · Brink & Campman bv, page 7 (bottom right) · IVC International, page 8 (bottom left) · BALSAN Moquette, page 9 (top left) · Tarkett Holding GmbH, page 10 (top right) · Andreas Krappweis Private Gardens, page 11 (top right)

Tel. +49 511 89-0

Domotex 2014 The World of Flooring EN  
Domotex 2014 The World of Flooring EN  

Domotex 2014 The World of Flooring EN