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Deutsche Messe Messegel채nde 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 info@messe.de www.messe.de

GB

Heart of the digital world

Printed in Germany 10/2012

Marketing Guide 2013 The four pillars for your success: Our marketing services for exhibitors

Heart of the digital world


The four pillars for your success

The four pillars for your success

The four pillars for your success Plan your success at CeBIT 2013! To this end we provide a comprehensive range of services. With the right marketing measures you can increase the quality and quantity of your contacts. This brochure will help you to organize your presentation at CeBIT. In order to simplify your forward planning we have divided our services into four different categories:

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS

Attract potential new customers to your stand – and invite your guests to CeBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively infl uence.

ADDITIONAL ADVERTISING & SPONSORING

Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future.

Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional media services will bring your products to the attention of the relevant journalists. We’re here to help!

PRESS SERVICES

The 2013 Marketing Guide shows you how – with handy symbols and information boxes These services or items are already covered by your stand rental charge or other obligatory charges (e.g. media fee) – so you pay nothing extra.

Basic services are free, other options are chargeable.

Benefit from our comprehensive services and take advantage of these attractive approaches to your own individual visitor marketing. Maximize your presence before, during and after the show by getting an overview of the communication services available for CeBIT. These four building blocks will help to ensure your sustained success.

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS

ADDITIONAL ADVERTISING & SPONSORING

Marketing services that are particularly popular with exhibitors.

Further optional services or items, available at extra cost.

Everything you need to invite your guests to the show! Invitation campaigns and tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Exclusive services for your customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Advertising materials for your invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Everything you need for sustained business leads! Media listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Exhibitor videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Visitor data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Matchmaking Service Match & Meet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 E-mail campaigns and online lead generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Lead Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Exclusive Speech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 CeBIT Guided Tours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

ADDITIONAL ADVERTISING & SPONSORING Outdoor advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Online advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Smartphone advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Print advertising in the list of exhibitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Print advertising in the show’s own newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Sponsoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Ordering period: Example ordering period: from 01.12.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

Online Customer Center for exhibitors at cebit.com

PRESS SERVICES

Everything you need for a strong trade media presence! Media consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Facilitating media contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Media presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Details on the services can be found at cebit.com in the Customer Center for Exhibitors.

Online order service at www.obs.messe.de The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: obs@messe.de

2

3


The four pillars for your success

The four pillars for your success

The four pillars for your success Plan your success at CeBIT 2013! To this end we provide a comprehensive range of services. With the right marketing measures you can increase the quality and quantity of your contacts. This brochure will help you to organize your presentation at CeBIT. In order to simplify your forward planning we have divided our services into four different categories:

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS

Attract potential new customers to your stand – and invite your guests to CeBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively infl uence.

ADDITIONAL ADVERTISING & SPONSORING

Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future.

Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional media services will bring your products to the attention of the relevant journalists. We’re here to help!

PRESS SERVICES

The 2013 Marketing Guide shows you how – with handy symbols and information boxes These services or items are already covered by your stand rental charge or other obligatory charges (e.g. media fee) – so you pay nothing extra.

Basic services are free, other options are chargeable.

Benefit from our comprehensive services and take advantage of these attractive approaches to your own individual visitor marketing. Maximize your presence before, during and after the show by getting an overview of the communication services available for CeBIT. These four building blocks will help to ensure your sustained success.

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS

ADDITIONAL ADVERTISING & SPONSORING

Marketing services that are particularly popular with exhibitors.

Further optional services or items, available at extra cost.

Everything you need to invite your guests to the show! Invitation campaigns and tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Exclusive services for your customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Advertising materials for your invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Everything you need for sustained business leads! Media listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Exhibitor videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Visitor data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Matchmaking Service Match & Meet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 E-mail campaigns and online lead generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Lead Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Exclusive Speech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 CeBIT Guided Tours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

ADDITIONAL ADVERTISING & SPONSORING Outdoor advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Online advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Smartphone advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Print advertising in the list of exhibitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Print advertising in the show’s own newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Sponsoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Ordering period: Example ordering period: from 01.12.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

Online Customer Center for exhibitors at cebit.com

PRESS SERVICES

Everything you need for a strong trade media presence! Media consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Facilitating media contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Media presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Details on the services can be found at cebit.com in the Customer Center for Exhibitors.

Online order service at www.obs.messe.de The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: obs@messe.de

2

3


Invitation services & tickets

Invitation services & tickets

Invitation campaigns and tickets

Exclusive services for your customers

Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33 % more visitors to their stands than exhibitors who decide not to invite their guests.

Premium Pass

eTicket

PREMIUM PASS

Included in the marketing fee! e-Ticket CeBIT 2013 Öffnungszeiten /Opening hours, 5 – 9 March 20 2013, 9.00 – 18.00 h

Tagesticket Day Ticket Eintritt erst ab 16 Jahren /Minimum age: 16

12345678901234

Zeile1 Zeile1 Zeile1 Zeil Zeile2 Zeile2 Zeile2 Zeil Zeile3 Zeile3 Zeile3 Zeil Zeile4 Zeile4 Zeile4 Zeil Zeile5 Zeile5 Zeile5 Zeil Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist. Valid on all GVH busses /trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding.

5. 3.

 Free admission for the entire duration of the show.  Shuttle service, exclusive use of the Premium Lounge, cloakroom and left-luggage facilities at all entrances, Match & Meet Registration for the pass holder and one guest, invitation to CeBIT Global Conferences  Cost: € 120

6. 3.

7. 3.

8. 3.

9. 3.

Ideal for comprehensive and cost-effective invitation campaigns.  After receiving your order we will send you an Excel list with your eTicket codes (1 eTicket code per ticket). Your guests then need to click on the code to register their ticket online, and we will e-mail them their eTicket to be printed out.  e-mailings save time and postage costs  Size: 210 x 297 mm. Personalized imprints are always an option  Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fixed allocation) for co-exhibitors (paper and eTickets combined) are already included in the standard marketing fee

Heart of the digital world 5 – 9 March 2013 · Hannover ∙ Germany

Ordering period: from 01.11.2012 to 01.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Travel specials and overnight accomodation Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March We have negotiated some very special travel deals for visitors planning to attend CeBIT 2013. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 79 for travel within Germany to special Lufthansa deals on international flights. More information at www.cebit.de/en/special-travel-deals

Complimentary admission tickets (print)

Included in the/Complimenta Ticket Fachbesucher-Ticket /Complimentary marketing fee! Erst nach Registrierung unter www.cebit.de/ticketregistrierung www.cebit.de/ticketregistrieru gültig. Registration g under www.cebit.de/ticketregistration required. Öffnungszeiten //Opening Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h.

Tagesticket Day Ticket

TICKET Eintritt erst ab 16 Jahren /Minimum age: 16

5 – 9 MARCH 2013

Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist (Rückseite). Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding (see reverse).

DM_504_2012_cb13_fachbesucher.indd 1

Ideal for personal invitations or for mailing to selected contacts.  When your guests receive their tickets from you, they must register them online.  Size: 189 x 82.5 mm; weight: approx. 2.5 g. Personalized imprints can be ordered up to 4th February 2013  Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fixed allocation) for co-exhibitors (paper and eTickets combined) are already included in the standard marketing fee

Suitable accommodation can be booked online at www.hannover.de/hotels/cebit

21.08.12 12:39

Ordering period: from 29.10.2012 to 19.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 01.09.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Invitation management for e-ticket campaign A targeted invitation campaign will increase the number of visitors at your stand, thus opening up new sources of sales potential. On your behalf we can produce e-mail invitations with built-in e-ticket codes and distribute these invitations to your customers and business partners.  Required information: company logo, up to 3 product innovations, customer list  Distribution via e-mail marketing software featuring whitelisting  The mail shots are distributed in the CeBIT layout  Cost: € 350 for 1,000 contacts; price for distribution to additional contacts will be quoted upon request

Ordering period: from 29.10.2012 to 25.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Contact

4

Feb.

March

Contact Tickets Corinna Schaaf Tel. +49 511 89-39000 complimentary-tickets@messe.de

www.obs.messe.de Service category: Invitation services & tickets

www.obs.messe.de Premium Pass Team Tel. +49 511 89-30600 PremiumPass_cebit@messe.de

Service category: Invitation services & tickets

Travel specials and overnight accomodation Incoming Service Tel. +49 511 89-0 incoming@messe.de

5


Invitation services & tickets

Invitation services & tickets

Invitation campaigns and tickets

Exclusive services for your customers

Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33 % more visitors to their stands than exhibitors who decide not to invite their guests.

Premium Pass

eTicket

PREMIUM PASS

Included in the marketing fee! e-Ticket CeBIT 2013 Öffnungszeiten /Opening hours, 5 – 9 March 20 2013, 9.00 – 18.00 h

Tagesticket Day Ticket Eintritt erst ab 16 Jahren /Minimum age: 16

12345678901234

Zeile1 Zeile1 Zeile1 Zeil Zeile2 Zeile2 Zeile2 Zeil Zeile3 Zeile3 Zeile3 Zeil Zeile4 Zeile4 Zeile4 Zeil Zeile5 Zeile5 Zeile5 Zeil Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist. Valid on all GVH busses /trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding.

5. 3.

 Free admission for the entire duration of the show.  Shuttle service, exclusive use of the Premium Lounge, cloakroom and left-luggage facilities at all entrances, Match & Meet Registration for the pass holder and one guest, invitation to CeBIT Global Conferences  Cost: € 120

6. 3.

7. 3.

8. 3.

9. 3.

Ideal for comprehensive and cost-effective invitation campaigns.  After receiving your order we will send you an Excel list with your eTicket codes (1 eTicket code per ticket). Your guests then need to click on the code to register their ticket online, and we will e-mail them their eTicket to be printed out.  e-mailings save time and postage costs  Size: 210 x 297 mm. Personalized imprints are always an option  Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fixed allocation) for co-exhibitors (paper and eTickets combined) are already included in the standard marketing fee

Heart of the digital world 5 – 9 March 2013 · Hannover ∙ Germany

Ordering period: from 01.11.2012 to 01.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Travel specials and overnight accomodation Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March We have negotiated some very special travel deals for visitors planning to attend CeBIT 2013. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 79 for travel within Germany to special Lufthansa deals on international flights. More information at www.cebit.de/en/special-travel-deals

Complimentary admission tickets (print)

Included in the/Complimenta Ticket Fachbesucher-Ticket /Complimentary marketing fee! Erst nach Registrierung unter www.cebit.de/ticketregistrierung www.cebit.de/ticketregistrieru gültig. Registration g under www.cebit.de/ticketregistration required. Öffnungszeiten //Opening Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h.

Tagesticket Day Ticket

TICKET Eintritt erst ab 16 Jahren /Minimum age: 16

5 – 9 MARCH 2013

Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist (Rückseite). Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding (see reverse).

DM_504_2012_cb13_fachbesucher.indd 1

Ideal for personal invitations or for mailing to selected contacts.  When your guests receive their tickets from you, they must register them online.  Size: 189 x 82.5 mm; weight: approx. 2.5 g. Personalized imprints can be ordered up to 4th February 2013  Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fixed allocation) for co-exhibitors (paper and eTickets combined) are already included in the standard marketing fee

Suitable accommodation can be booked online at www.hannover.de/hotels/cebit

21.08.12 12:39

Ordering period: from 29.10.2012 to 19.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 01.09.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Invitation management for e-ticket campaign A targeted invitation campaign will increase the number of visitors at your stand, thus opening up new sources of sales potential. On your behalf we can produce e-mail invitations with built-in e-ticket codes and distribute these invitations to your customers and business partners.  Required information: company logo, up to 3 product innovations, customer list  Distribution via e-mail marketing software featuring whitelisting  The mail shots are distributed in the CeBIT layout  Cost: € 350 for 1,000 contacts; price for distribution to additional contacts will be quoted upon request

Ordering period: from 29.10.2012 to 25.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Contact

4

Feb.

March

Contact Tickets Corinna Schaaf Tel. +49 511 89-39000 complimentary-tickets@messe.de

www.obs.messe.de Service category: Invitation services & tickets

www.obs.messe.de Premium Pass Team Tel. +49 511 89-30600 PremiumPass_cebit@messe.de

Service category: Invitation services & tickets

Travel specials and overnight accomodation Incoming Service Tel. +49 511 89-0 incoming@messe.de

5


Invitation services & tickets

Invitation services & tickets

Advertising materials for your invitations

Mailing stickers with imprint

Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation. Invitation card

We’ll be there: Hall xx stand xxx

Send invitations to your customers and use the inside for your personalized imprint.  You can add your own imprint using a copier or (laser) printer  Include a visitor brochure or complimentary ticket  Size: 100 x 210 mm; weight: 8 g  Language: D-German/GB-English  Free service

Einladung Invitation

Heart of the digital world

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Sep.

Ordering period: from 29.10.2012 to 04.02.2013 Nov.

Dec.

Jan.

Feb.

March

Oct.

Ordering period: from 29.10.2012 to 04.02.2013

Send copies of the visitor brochure to your customers. It contains important information about CeBIT, the featured focus topics, opening times and costs.  Size: 100 x 210 mm; weight: 13 g; number of pages: 8  Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, PL-Polish  Can also be downloaded on the Internet as a PDF file – just e-mail the link to your customers  Free service

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Dec.

Jan.

Feb.

March

Give the public a preview of your presentation at the show.  Language: GB-English  Format DIN A1: 594 x 841 mm Format DIN A4: 210 x 297 mm  Free service

English

Heart of the digital world

Nov.

Poster (DIN A1 and DIN A4)

Visitor brochure

Information for visitors

Use the mailing stickers for your day-to-day business mail. With imprint “We‘ll be there: Hall xx, Stand yy”:  Size: 55 x 35 mm  Languages: D-German, GB-English  Cost: € 39.50 for 1,000 stickers

Scan the code and download our free smartphone app:

Heart of the digital world

March Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Online banners Place a banner on your own homepage to publicize your presence at the show.  The banner will be created automatically using your order and customer ID number. It will include your hall and stand numbers  A link will be generated that leads to your exhibitor data  Size: 468 x 60 pixels and 234 x 60 pixels  Free service

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

6

Advertising materials hotline Maren Franke Tel. +49 511 89-31234 advertising-material@messe.de

www.obs.messe.de Service category: Invitation services & tickets

7


Invitation services & tickets

Invitation services & tickets

Advertising materials for your invitations

Mailing stickers with imprint

Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation. Invitation card

We’ll be there: Hall xx stand xxx

Send invitations to your customers and use the inside for your personalized imprint.  You can add your own imprint using a copier or (laser) printer  Include a visitor brochure or complimentary ticket  Size: 100 x 210 mm; weight: 8 g  Language: D-German/GB-English  Free service

Einladung Invitation

Heart of the digital world

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Sep.

Ordering period: from 29.10.2012 to 04.02.2013 Nov.

Dec.

Jan.

Feb.

March

Oct.

Ordering period: from 29.10.2012 to 04.02.2013

Send copies of the visitor brochure to your customers. It contains important information about CeBIT, the featured focus topics, opening times and costs.  Size: 100 x 210 mm; weight: 13 g; number of pages: 8  Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, PL-Polish  Can also be downloaded on the Internet as a PDF file – just e-mail the link to your customers  Free service

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Dec.

Jan.

Feb.

March

Give the public a preview of your presentation at the show.  Language: GB-English  Format DIN A1: 594 x 841 mm Format DIN A4: 210 x 297 mm  Free service

English

Heart of the digital world

Nov.

Poster (DIN A1 and DIN A4)

Visitor brochure

Information for visitors

Use the mailing stickers for your day-to-day business mail. With imprint “We‘ll be there: Hall xx, Stand yy”:  Size: 55 x 35 mm  Languages: D-German, GB-English  Cost: € 39.50 for 1,000 stickers

Scan the code and download our free smartphone app:

Heart of the digital world

March Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Online banners Place a banner on your own homepage to publicize your presence at the show.  The banner will be created automatically using your order and customer ID number. It will include your hall and stand numbers  A link will be generated that leads to your exhibitor data  Size: 468 x 60 pixels and 234 x 60 pixels  Free service

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

6

Advertising materials hotline Maren Franke Tel. +49 511 89-31234 advertising-material@messe.de

www.obs.messe.de Service category: Invitation services & tickets

7


Managing your leads

Managing your leads

Media listings and Lead management

Exhibitor videos

It’s only by making your presence felt that you will make your mark. Showcase your company and products before, during and after CeBIT 2013. You can actively influence your visitor profile, log visitor data and keep a record of your contacts and enquiries at the show.

Videos attract attention. You can use this high-impact medium to generate additional interest among (potential) customers for your products and solutions.  Video format: Flash (.fl v), size: 416 x 234 px (16:9), max. 60 MB  Length: max. 5 minutes

Online exhibitor/product search facility, the Electronic Visitor Information System (EBi) and the printed catalogue

Basic:  Online presentation of your video on cebit.com within your company profile  Cost: € 100

Put your company data online, together with key information about your stand and your products and services – 365 days a year!  Online at: cebit.com  Information can also be accessed via the EBi terminals located throughout the Exhibition Grounds  Publication in the official list of exhibitors  Your customers and visitors will be guided straight to your stand!

Included in the marketing fee!

Premium:  Online presentation of your video on cebit.com within your company profile and under the heading “Exhibitor video highlights”  Cost: € 350

Ordering period: all-year round

Ordering period: from 29.10.2012 to 04.02.2013 (print), all-year round (online)

Sep.

Oct.

Oct.

Nov.

Dec.

Jan.

Feb.

Jan.

Feb.

March

March Boost your B2B impact via an additional online presence!  Subscribe to special placements on business portals: exclusive insertions in the online advertising format “infobox”, including a direct link to your exhibitor profile  Directly influence the content of your placements: you can edit the information you want to publicize  You receive regular reports and statistics relating to your publications  Cost: € 79 per month

Extensive presentation possibilities:  Brief profile  Link to your own website  Reference to partners and subsidiaries  Provision of downloads

Included in the marketing fee!

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ACMS), which your company must manage and update.  Product illustrations/photos ready to download  Listing/Inclusion in max. 4 product group entries for each product description  Showcasing innovations at show attracts particular attention

Included in the marketing fee!

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Nov.

Dec.

Jan.

Feb.

March

Visitor data Five weeks before the start of the show we will begin updating the registration data of your invited guests on a daily basis as they register their complimentary admission tickets. One week after the show we will make the user data available to you.  Arrange appointments at your stand in advance and get a head start on your post-show follow-ups  Excel list available for downloading via the OBS service  Free service

Product profiles

Ordering period: all-year round

Dec.

Network placements (Silver Package info box) Sep.

Company profile

Ordering period: all-year round

Nov.

Ordering period: from 29.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

Contact Exhibitor videos and Network placements (Silver Package info box) Deutsche Messe Media-Service Tel. +49 511 89-35550 media-service@content.cebit.de

Contact

8

Deutsche Messe Media Service Tel. +49 511 89-35550 media-service@content.cebit.de

www.obs.messe.de

www.obs.messe.de

Service category: Highlighting your company (ECMS)

Service category: Highlighting your company (ECMS)

Visitor data Corinna Schaaf Tel. +49 511 89-39000 complimentary-tickets@messe.de

Service category: Start page, following login

9


Managing your leads

Managing your leads

Media listings and Lead management

Exhibitor videos

It’s only by making your presence felt that you will make your mark. Showcase your company and products before, during and after CeBIT 2013. You can actively influence your visitor profile, log visitor data and keep a record of your contacts and enquiries at the show.

Videos attract attention. You can use this high-impact medium to generate additional interest among (potential) customers for your products and solutions.  Video format: Flash (.fl v), size: 416 x 234 px (16:9), max. 60 MB  Length: max. 5 minutes

Online exhibitor/product search facility, the Electronic Visitor Information System (EBi) and the printed catalogue

Basic:  Online presentation of your video on cebit.com within your company profile  Cost: € 100

Put your company data online, together with key information about your stand and your products and services – 365 days a year!  Online at: cebit.com  Information can also be accessed via the EBi terminals located throughout the Exhibition Grounds  Publication in the official list of exhibitors  Your customers and visitors will be guided straight to your stand!

Included in the marketing fee!

Premium:  Online presentation of your video on cebit.com within your company profile and under the heading “Exhibitor video highlights”  Cost: € 350

Ordering period: all-year round

Ordering period: from 29.10.2012 to 04.02.2013 (print), all-year round (online)

Sep.

Oct.

Oct.

Nov.

Dec.

Jan.

Feb.

Jan.

Feb.

March

March Boost your B2B impact via an additional online presence!  Subscribe to special placements on business portals: exclusive insertions in the online advertising format “infobox”, including a direct link to your exhibitor profile  Directly influence the content of your placements: you can edit the information you want to publicize  You receive regular reports and statistics relating to your publications  Cost: € 79 per month

Extensive presentation possibilities:  Brief profile  Link to your own website  Reference to partners and subsidiaries  Provision of downloads

Included in the marketing fee!

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ACMS), which your company must manage and update.  Product illustrations/photos ready to download  Listing/Inclusion in max. 4 product group entries for each product description  Showcasing innovations at show attracts particular attention

Included in the marketing fee!

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Nov.

Dec.

Jan.

Feb.

March

Visitor data Five weeks before the start of the show we will begin updating the registration data of your invited guests on a daily basis as they register their complimentary admission tickets. One week after the show we will make the user data available to you.  Arrange appointments at your stand in advance and get a head start on your post-show follow-ups  Excel list available for downloading via the OBS service  Free service

Product profiles

Ordering period: all-year round

Dec.

Network placements (Silver Package info box) Sep.

Company profile

Ordering period: all-year round

Nov.

Ordering period: from 29.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

Contact Exhibitor videos and Network placements (Silver Package info box) Deutsche Messe Media-Service Tel. +49 511 89-35550 media-service@content.cebit.de

Contact

8

Deutsche Messe Media Service Tel. +49 511 89-35550 media-service@content.cebit.de

www.obs.messe.de

www.obs.messe.de

Service category: Highlighting your company (ECMS)

Service category: Highlighting your company (ECMS)

Visitor data Corinna Schaaf Tel. +49 511 89-39000 complimentary-tickets@messe.de

Service category: Start page, following login

9


Managing your leads

Managing your leads

Match & Meet Registration Match & Meet Registration allows you to establish your personal profile. You will then be found by other subscribers to the service and receive contact proposals.  New business contacts generated and fostered online before, during and after the show multiply the benefi ts of trade show participation  Access code available via OBS; registration possible all year round  Free of charge

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Match & Meet Online Via Match & Meet Online you can actively target other participants. The system generates a list of contacts that match your profile. You can follow up these contacts – and at the same time you can be found and contacted by other participants.  Get to know business partners in the run-up to the show  Establish and maintain qualified business contacts – all year round  Cost: year-round use € 300, 3-day use € 99

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Match & Meet Onsite In addition to the facilities included in the Match & Meet Online package, Match & Meet Onsite boasts a diary and an appointment scheduling function. This allows you to arrange meetings online and thus maximize your success at CeBIT. The Match & Meet Team will provide support throughout the matching process.  Arrange appointments with new business partners at your CeBIT stand  Cost: € 800, incl. Match & Meet Online and Premium Pass (VIP services at the Exhibition Grounds)

March Ordering period: from 29.10.2012 to 25.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Match & Meet Meeting Services In addition to the Match & Meet service packages (Registration, Online and Onsite) – or independently thereof – you can book conference tables and rooms on a daily basis at the Match & Meet Area at CeBIT.  Greater convenience and privacy for your discussions  Cost: will be quoted on request, as from € 400

Ordering period: from 29.10.2012 to 01.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

10

Match & Meet Team Tel. +49 511 89-34550 match&meet@messe.de

www.obs.messe.de Service category: Managing your leads

11


Managing your leads

Managing your leads

Match & Meet Registration Match & Meet Registration allows you to establish your personal profile. You will then be found by other subscribers to the service and receive contact proposals.  New business contacts generated and fostered online before, during and after the show multiply the benefi ts of trade show participation  Access code available via OBS; registration possible all year round  Free of charge

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Match & Meet Online Via Match & Meet Online you can actively target other participants. The system generates a list of contacts that match your profile. You can follow up these contacts – and at the same time you can be found and contacted by other participants.  Get to know business partners in the run-up to the show  Establish and maintain qualified business contacts – all year round  Cost: year-round use € 300, 3-day use € 99

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Match & Meet Onsite In addition to the facilities included in the Match & Meet Online package, Match & Meet Onsite boasts a diary and an appointment scheduling function. This allows you to arrange meetings online and thus maximize your success at CeBIT. The Match & Meet Team will provide support throughout the matching process.  Arrange appointments with new business partners at your CeBIT stand  Cost: € 800, incl. Match & Meet Online and Premium Pass (VIP services at the Exhibition Grounds)

March Ordering period: from 29.10.2012 to 25.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Match & Meet Meeting Services In addition to the Match & Meet service packages (Registration, Online and Onsite) – or independently thereof – you can book conference tables and rooms on a daily basis at the Match & Meet Area at CeBIT.  Greater convenience and privacy for your discussions  Cost: will be quoted on request, as from € 400

Ordering period: from 29.10.2012 to 01.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

10

Match & Meet Team Tel. +49 511 89-34550 match&meet@messe.de

www.obs.messe.de Service category: Managing your leads

11


Managing your leads

Managing your leads

E-mail campaigns and online lead generation  Capitalize on the two million top contacts of Deutsche Messe all year round to stimulate new business  Launch customized B2B e-mail campaigns to raise awareness within your target audience, generate leads and/or schedule appointments during CeBIT  Communicate with selected decision-makers via CeBIT as a trusted ‘go-between’  Generate business leads with new customers, ready to be followed up by your sales team  Cost: will be quoted on request

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Exclusive Speech

Lead management

Stage a half-day company and product presentation for a specially selected group of interested persons to increase your customer relations! You can also invite potential new customers through our matchmaking services.  Efficient face-to-face lead generation in an exclusive setting  Complete package for your presentation (room and conference facilities)  Subsequent get-together incl. catering  Cost: € 5,000 for max. 20 persons € 7,500 for max. 50 persons

Lead management makes it possible to collect and manage visitor data by scanning business cards and/or the barcodes on complimentary admission tickets.  Clearly structured, easy-to-use solution  Efficient generation, qualification and follow-up of your leads  Comprehensive freely configurable reporting  Easy transfer of leads to your customer database  Saves time and resources  New: iPad® and Smartphone solution  Packages available to suit individual requirements  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 10.12.2012 to 28.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

CeBIT Guided Tours 2013 Contribute to our guided tours for visitors. Twice a day you will have the opportunity to present your product highlights and innovative solutions for 10 – 15 minutes in each case. The guided tours will reflect the thematic line-up of CeBIT 2013, including the keynote theme (“Shareconomy”). We offer individuals as well as groups customized guided tours of CeBIT geared to their specific interests. Cost: free of charge

Ordering period: from 29.10.2012 to 10.02.2013

Contact Contact E-mail campaigns and online lead generation

12

Deutsche Messe Interactive Team Tel. +49 511 33060185 campaigns@messe-interactive.de

Lead management Oreste Mallus Tel. +49 511 89-32303 oreste.mallus@messe.de

Contact Contact www.obs.messe.de Service category: Managing your leads

Sep.

Exclusive Speech Benjamin Mertens Tel. +49 511 89-32135 benjamin.mertens@messe.de

Oct.

Nov.

Dec.

Jan.

CeBIT Guided Tours 2013 Regina Bayer-Tebbje Tel. +49 511 89-30993 regina.bayer-tebbje@messe.de

Feb.

March

www.cebit.de/en/guidedtours

13


Managing your leads

Managing your leads

E-mail campaigns and online lead generation  Capitalize on the two million top contacts of Deutsche Messe all year round to stimulate new business  Launch customized B2B e-mail campaigns to raise awareness within your target audience, generate leads and/or schedule appointments during CeBIT  Communicate with selected decision-makers via CeBIT as a trusted ‘go-between’  Generate business leads with new customers, ready to be followed up by your sales team  Cost: will be quoted on request

Ordering period: all-year round

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Exclusive Speech

Lead management

Stage a half-day company and product presentation for a specially selected group of interested persons to increase your customer relations! You can also invite potential new customers through our matchmaking services.  Efficient face-to-face lead generation in an exclusive setting  Complete package for your presentation (room and conference facilities)  Subsequent get-together incl. catering  Cost: € 5,000 for max. 20 persons € 7,500 for max. 50 persons

Lead management makes it possible to collect and manage visitor data by scanning business cards and/or the barcodes on complimentary admission tickets.  Clearly structured, easy-to-use solution  Efficient generation, qualification and follow-up of your leads  Comprehensive freely configurable reporting  Easy transfer of leads to your customer database  Saves time and resources  New: iPad® and Smartphone solution  Packages available to suit individual requirements  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 10.12.2012 to 28.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

CeBIT Guided Tours 2013 Contribute to our guided tours for visitors. Twice a day you will have the opportunity to present your product highlights and innovative solutions for 10 – 15 minutes in each case. The guided tours will reflect the thematic line-up of CeBIT 2013, including the keynote theme (“Shareconomy”). We offer individuals as well as groups customized guided tours of CeBIT geared to their specific interests. Cost: free of charge

Ordering period: from 29.10.2012 to 10.02.2013

Contact Contact E-mail campaigns and online lead generation

12

Deutsche Messe Interactive Team Tel. +49 511 33060185 campaigns@messe-interactive.de

Lead management Oreste Mallus Tel. +49 511 89-32303 oreste.mallus@messe.de

Contact Contact www.obs.messe.de Service category: Managing your leads

Sep.

Exclusive Speech Benjamin Mertens Tel. +49 511 89-32135 benjamin.mertens@messe.de

Oct.

Nov.

Dec.

Jan.

CeBIT Guided Tours 2013 Regina Bayer-Tebbje Tel. +49 511 89-30993 regina.bayer-tebbje@messe.de

Feb.

March

www.cebit.de/en/guidedtours

13


Additional advertising & sponsoring

Additional advertising & sponsoring

Outdoor advertising

Three-sided poster stands

With a proven efficiency rate of almost 75 %, out-of-home media achieve a greater impact than any other form of advertising. Outdoor advertising during the trade show allows you to focus on your target group(s) and call attention to your products without any significant waste circulation. Find out about our advertising offers!

These three-sided display panels will grab the attention of passersby, regardless of where they are looking or going.  Simultaneous presence at ten different locations  Size: DIN A0, 84 cm wide x 1.19 m high  Cost: € 5,100 media fee, plus production costs, for a network of ten three-sided poster stands

XL posters on the hall frontages Our XL-format posters on the outside walls of the exhibition halls have a strong impact, whether viewed up close or seen from a distance.  Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall  Format: various formats possible  Cost: from € 4,600 media charge per poster, plus production costs

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Big banners

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Located right next to the entrances, these large-sized banners will communicate your message to a large audience.  Thanks to its prominent position, your advertising is guaranteed to attract attention.  Formats: various formats, depending on the specific location  Cost: as from € 6,900, plus production costs

March

Advertising towers Premium advertising sites offering 165 m² of display area.  Strategic placement on the Exhibition Grounds and in the entrance areas  Size: 4.18 m x 4.18 m per side and 9.90 m high  Cost: € 13,200 media fee per tower, plus production costs Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Promotions

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

You can also appeal personally to your target group via exclusive promotions.  You can distribute product information or invitations directly to your target group in the form of fl yers or give-aways  We will reserve exclusive distribution locations in the entrance area and on the Exhibition Grounds  Cost: from € 4,000 per promotion, excluding personnel costs

March

Mega skywalk banners, West The perfect solution for product advertising and serial motifs.  Located on the side panels of Skywalk West, directly in the visitors’ field of vision  Size: 2.06 m wide x 2.40 m high  Cost: € 1,900 media fee per banner, plus production costs Ordering period: from 24.09.2012 to 18.02.2013

Ordering period: from 24.09.2012 to 22.01.2013

14

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact www.obs.messe.de Anke Robbers Tel. +49 511 89-31227 advertising@messe.de

Sabina Kroll-Behrens Tel. +49 511 89-31256 advertising@messe.de

Service category: Additional advertising & sponsoring

15


Additional advertising & sponsoring

Additional advertising & sponsoring

Outdoor advertising

Three-sided poster stands

With a proven efficiency rate of almost 75 %, out-of-home media achieve a greater impact than any other form of advertising. Outdoor advertising during the trade show allows you to focus on your target group(s) and call attention to your products without any significant waste circulation. Find out about our advertising offers!

These three-sided display panels will grab the attention of passersby, regardless of where they are looking or going.  Simultaneous presence at ten different locations  Size: DIN A0, 84 cm wide x 1.19 m high  Cost: € 5,100 media fee, plus production costs, for a network of ten three-sided poster stands

XL posters on the hall frontages Our XL-format posters on the outside walls of the exhibition halls have a strong impact, whether viewed up close or seen from a distance.  Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall  Format: various formats possible  Cost: from € 4,600 media charge per poster, plus production costs

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Big banners

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Located right next to the entrances, these large-sized banners will communicate your message to a large audience.  Thanks to its prominent position, your advertising is guaranteed to attract attention.  Formats: various formats, depending on the specific location  Cost: as from € 6,900, plus production costs

March

Advertising towers Premium advertising sites offering 165 m² of display area.  Strategic placement on the Exhibition Grounds and in the entrance areas  Size: 4.18 m x 4.18 m per side and 9.90 m high  Cost: € 13,200 media fee per tower, plus production costs Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Promotions

Ordering period: from 24.09.2012 to 22.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

You can also appeal personally to your target group via exclusive promotions.  You can distribute product information or invitations directly to your target group in the form of fl yers or give-aways  We will reserve exclusive distribution locations in the entrance area and on the Exhibition Grounds  Cost: from € 4,000 per promotion, excluding personnel costs

March

Mega skywalk banners, West The perfect solution for product advertising and serial motifs.  Located on the side panels of Skywalk West, directly in the visitors’ field of vision  Size: 2.06 m wide x 2.40 m high  Cost: € 1,900 media fee per banner, plus production costs Ordering period: from 24.09.2012 to 18.02.2013

Ordering period: from 24.09.2012 to 22.01.2013

14

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact www.obs.messe.de Anke Robbers Tel. +49 511 89-31227 advertising@messe.de

Sabina Kroll-Behrens Tel. +49 511 89-31256 advertising@messe.de

Service category: Additional advertising & sponsoring

15


Additional advertising & sponsoring

Additional advertising & sponsoring

Online advertising

cebit.com – Skyscraper

Our portfolio includes banner advertising (various attractive formats), advertising on the mobile websites and via the native app cebit2go, as well as advertising in the CeBIT newsletter. Stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

Can be booked on all web pages – the classic choice!  Placement: homepage, display categories or under the heading of your choice or website rotation  Minimum booking 20,000 page impressions  Size: 120 pixels wide x 600 pixels high  Cost: from € 50 per 1,000 page impressions

cebit.com – Search word marketing When your search word is typed in, your banner will appear in the list of hits in our exhibitor and product search facility.  Placement: 3rd in the listing of hits in the exhibitor and product search facility  Format: 650 pixels wide x 80 pixels high  Cost: on request Ordering period: from 29.10.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

cebit.com – Full banner

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Eye-catching banner, centrally placed within the page content.  Placement: under the heading of your choice  Minimum booking 20,000 page impressions  Format: 468 pixels wide x 60 pixels high  Cost: € 50 per 1,000 page impressions

March

cebit.com – Fireplace ad A very eye-catching and exclusive banner format, which “frames” the web page visually.  Placement: home page, display categories or under another heading of your choice  Format: super banner, 1,000 pixels wide x 90 pixels high and 2 skyscraper banners, 120 pixels wide x 600 pixels high  Cost: € 104 per 1,000 page impressions

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

cebit.com – Half banner

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Affordable advertising centrally located within the page content!  Placement: home page, under the heading of your choice or website rotation  Minimum booking 20,000 page impressions  Size: 234 pixels wide x 60 pixels high  Cost: from € 20 per 1,000 page impressions

March

cebit.com – Medium rectangle Large-format advertisement in an ideal position: this is the way to get noticed!  Placement: display categories or under the heading of your choice  Minimum booking 20,000 page impressions  Size: 300 pixels wide x 250 pixels high  Cost: from € 70 per 1,000 page impressions Ordering period: from 24.09.2012 to 04.03.2013

Ordering period: from 24.09.2012 to 04.03.2013

16

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact Katja Anssar Tel. +49 511 89-34314 advertising@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

17


Additional advertising & sponsoring

Additional advertising & sponsoring

Online advertising

cebit.com – Skyscraper

Our portfolio includes banner advertising (various attractive formats), advertising on the mobile websites and via the native app cebit2go, as well as advertising in the CeBIT newsletter. Stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

Can be booked on all web pages – the classic choice!  Placement: homepage, display categories or under the heading of your choice or website rotation  Minimum booking 20,000 page impressions  Size: 120 pixels wide x 600 pixels high  Cost: from € 50 per 1,000 page impressions

cebit.com – Search word marketing When your search word is typed in, your banner will appear in the list of hits in our exhibitor and product search facility.  Placement: 3rd in the listing of hits in the exhibitor and product search facility  Format: 650 pixels wide x 80 pixels high  Cost: on request Ordering period: from 29.10.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

cebit.com – Full banner

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Eye-catching banner, centrally placed within the page content.  Placement: under the heading of your choice  Minimum booking 20,000 page impressions  Format: 468 pixels wide x 60 pixels high  Cost: € 50 per 1,000 page impressions

March

cebit.com – Fireplace ad A very eye-catching and exclusive banner format, which “frames” the web page visually.  Placement: home page, display categories or under another heading of your choice  Format: super banner, 1,000 pixels wide x 90 pixels high and 2 skyscraper banners, 120 pixels wide x 600 pixels high  Cost: € 104 per 1,000 page impressions

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

cebit.com – Half banner

Ordering period: from 24.09.2012 to 04.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Affordable advertising centrally located within the page content!  Placement: home page, under the heading of your choice or website rotation  Minimum booking 20,000 page impressions  Size: 234 pixels wide x 60 pixels high  Cost: from € 20 per 1,000 page impressions

March

cebit.com – Medium rectangle Large-format advertisement in an ideal position: this is the way to get noticed!  Placement: display categories or under the heading of your choice  Minimum booking 20,000 page impressions  Size: 300 pixels wide x 250 pixels high  Cost: from € 70 per 1,000 page impressions Ordering period: from 24.09.2012 to 04.03.2013

Ordering period: from 24.09.2012 to 04.03.2013

16

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact Katja Anssar Tel. +49 511 89-34314 advertising@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

17


Additional advertising & sponsoring

Additional advertising & sponsoring

Ads in the visitor newsletter

CeBIT2go – Hall sponsorship and placement of logo in the hall layout plan: Web App, iTel.® App und Android App The visitor newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT, and much more besides.  Various ad formats and placement options  Multiple issues focusing on different topic areas  Approx. 190,000 subscribers  Cost per advertisement and issue: from € 3,780

 Insertion of the information “sponsored by…” together with your company logo or name next to the hall designation  Additional placement of your company logo in the hall layout plan (only if stand size is at least 80 m² and the sponsor is exhibiting in the hall in question)  Size and formats: further information available on request  Cost of hall sponsorship, including logo placement in the hall layout plan: € 2,000 (price for all apps)  Cost of logo placement in the hall layout plan: € 500 (price for all apps)

Ordering period: from 24.09.2012 to 14.02.2013

Ordering period: from 24.09.2012 to 01.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

 Banner on selected pages in rotation with other banners  Size and formats: further information available on request  Creation of a landing page with 1 photo/illustration and up to 800 text characters  Cost per app: € 5,200

Ordering period: from 24.09.2012 to 14.02.2013

Oct.

Nov.

Dec.

Jan.

Feb.

Jan.

Feb.

March

 Search word in German/English as required  Insertion of your advertisement at 1st position in the hit list of the mobile exhibitor and product search  Link to your standard listing or – if you have booked a banner in addition – to your mobile landing page  Size and format of logo: further information available on request  Size and format of text: 45 characters (including spaces), WORD or text in e-mail  Cost: € 1,000 (price for all apps)

cebit2go – Basic Package Web App, iTel. App or Android App

Sep.

Dec.

CeBIT2go – search word marketing: Web App, iTel.® App and Android App

®

Ordering period: from 24.09.2012 to 14.02.2013

Nov.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

cebit2go – Premium Package Web App, iTel.® App or Android App  Banner on selected pages in rotation with other banners  Creation of a landing page with up to 5 photo/illustrations and up to 600 text characters per image  Placement of your company logo in the hall layout plan (only if stand size is at least 80 m²)  Sponsorship of a search word  Size and formats: further information available on request  Cost: €7,500

Contact Ordering period: from 24.09.2012 to 14.02.2013

18

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March Katja Anssar Tel. +49 511 89-34314 advertising@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

19


Additional advertising & sponsoring

Additional advertising & sponsoring

Ads in the visitor newsletter

CeBIT2go – Hall sponsorship and placement of logo in the hall layout plan: Web App, iTel.® App und Android App The visitor newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT, and much more besides.  Various ad formats and placement options  Multiple issues focusing on different topic areas  Approx. 190,000 subscribers  Cost per advertisement and issue: from € 3,780

 Insertion of the information “sponsored by…” together with your company logo or name next to the hall designation  Additional placement of your company logo in the hall layout plan (only if stand size is at least 80 m² and the sponsor is exhibiting in the hall in question)  Size and formats: further information available on request  Cost of hall sponsorship, including logo placement in the hall layout plan: € 2,000 (price for all apps)  Cost of logo placement in the hall layout plan: € 500 (price for all apps)

Ordering period: from 24.09.2012 to 14.02.2013

Ordering period: from 24.09.2012 to 01.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Sep.

Oct.

 Banner on selected pages in rotation with other banners  Size and formats: further information available on request  Creation of a landing page with 1 photo/illustration and up to 800 text characters  Cost per app: € 5,200

Ordering period: from 24.09.2012 to 14.02.2013

Oct.

Nov.

Dec.

Jan.

Feb.

Jan.

Feb.

March

 Search word in German/English as required  Insertion of your advertisement at 1st position in the hit list of the mobile exhibitor and product search  Link to your standard listing or – if you have booked a banner in addition – to your mobile landing page  Size and format of logo: further information available on request  Size and format of text: 45 characters (including spaces), WORD or text in e-mail  Cost: € 1,000 (price for all apps)

cebit2go – Basic Package Web App, iTel. App or Android App

Sep.

Dec.

CeBIT2go – search word marketing: Web App, iTel.® App and Android App

®

Ordering period: from 24.09.2012 to 14.02.2013

Nov.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

cebit2go – Premium Package Web App, iTel.® App or Android App  Banner on selected pages in rotation with other banners  Creation of a landing page with up to 5 photo/illustrations and up to 600 text characters per image  Placement of your company logo in the hall layout plan (only if stand size is at least 80 m²)  Sponsorship of a search word  Size and formats: further information available on request  Cost: €7,500

Contact Ordering period: from 24.09.2012 to 14.02.2013

18

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March Katja Anssar Tel. +49 511 89-34314 advertising@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

19


Additional advertising & sponsoring

Additional advertising & sponsoring

Print advertising in the list of exhibitors

Print advertising in the show's own newspaper

An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Put your advertisement in one of the print editions of the show’s own newspaper – it will get you more attention and bring more visitors to your stand. We’ll be pleased to supply details of our cost- effective package deals.

Adverts in list of exhibitors

CeBIT NEWS  Print edition: 8,000 copies  Size of exhibitor list: wide 120 mm x high 215 mm  Cost: 1/2 page ad, 4c, € 1,365 full page ad, 4c, € 1,995

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Up-to-the-minute information about CeBIT presented in three issues. An English language section informs the international public about key trends, the CeBIT conference program, etc.  Publication dates: 3 issues (5, 7 and 9 March 2013)  Print run: 150,000 copies  Cost: full-page ad, 4c, € 18,000; 1/2 page, 4c, € 11,000. Other formats and prices available on request

March

Logo and QR code in list of exhibitors Interactive print. Use the opportunities offered by today’s generation of Smartphones and create text links to your print material.  Back-up your printed ads with digital interaction  Increase your website traffic  Details of cost and options on request

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Ordering period: from 29.10.2012 to 20.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

Advertisements in the EBi printouts Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)  Prominent placement of your brand name = more contacts  Print run: 120,000 copies; dimensions: 160 x 22 mm  File formats: EPS, PDF, AI or TIFF; 300 ppi resolution  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact Contact

20

Print advertising in the list of exhibitors Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

Print advertising in the show's own newspaper IDG Business Media GmbH Achim Schäfers Tel. +49 89 36086-172 aschaefers@idgbusiness.de

21


Additional advertising & sponsoring

Additional advertising & sponsoring

Print advertising in the list of exhibitors

Print advertising in the show's own newspaper

An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Put your advertisement in one of the print editions of the show’s own newspaper – it will get you more attention and bring more visitors to your stand. We’ll be pleased to supply details of our cost- effective package deals.

Adverts in list of exhibitors

CeBIT NEWS  Print edition: 8,000 copies  Size of exhibitor list: wide 120 mm x high 215 mm  Cost: 1/2 page ad, 4c, € 1,365 full page ad, 4c, € 1,995

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Up-to-the-minute information about CeBIT presented in three issues. An English language section informs the international public about key trends, the CeBIT conference program, etc.  Publication dates: 3 issues (5, 7 and 9 March 2013)  Print run: 150,000 copies  Cost: full-page ad, 4c, € 18,000; 1/2 page, 4c, € 11,000. Other formats and prices available on request

March

Logo and QR code in list of exhibitors Interactive print. Use the opportunities offered by today’s generation of Smartphones and create text links to your print material.  Back-up your printed ads with digital interaction  Increase your website traffic  Details of cost and options on request

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Ordering period: from 29.10.2012 to 20.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

March

Advertisements in the EBi printouts Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)  Prominent placement of your brand name = more contacts  Print run: 120,000 copies; dimensions: 160 x 22 mm  File formats: EPS, PDF, AI or TIFF; 300 ppi resolution  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 04.02.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact Contact

20

Print advertising in the list of exhibitors Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

Print advertising in the show's own newspaper IDG Business Media GmbH Achim Schäfers Tel. +49 89 36086-172 aschaefers@idgbusiness.de

21


Additional advertising & sponsoring

Additional advertising & sponsoring

Sponsoring

VIP events

Various sponsorship packages are available for exhibitors who wish to become an official partner of CeBIT. These enable you to put your business in the public eye at the show and to raise your profile within the industry. Your tailor-made sponsorship package gives you access to specific target groups, increases the size of your audience at the show and generates additional sales.

The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector.  Opening Ceremony at the Hannover Congress Centre  BITKOM Executive Nights  CeBIT Executive Communications  Hermes Lounge  Cost: will be quoted on request

Forums and conferences Forums and conferences are top-quality platforms to discuss the latest innovations and developments within the digital industry. Become a partner:  CeBIT Global Conferences  Forum Public Sector Parc  Forum Marktplatz Kommune  Planet Reseller  Cost: on request

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Visitor services Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March Here’s a chance to market your business as a friendly sponsor of exclusive visitor services that help visitors get the most out of their time at the show:  Premium Lounge, incl. Premium shuttles  Matchmaking facility Match & Meet  Visitors lounge  CeBIT Guided Tours  Cost: on request

Press events and services Deutsche Messe organizes a broad spectrum of press events and services for the 5,000 members of the media who attend CeBIT. There are numerous possibilities for you to showcase your company – for example, by sponsoring the  International Press Party  Chill-in Party  Key lanyards for journalists  Press shuttles  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

CeBIT RUN 2013 On the evening of 7 March 2013 the Hannover Exhibition Grounds will be the venue for an unusual sporting event: the 5th CeBIT Run. Approx. 2,000 runners will compete on the 3.5 km circuit which runs through 15 festively illuminated exhibition halls and the Open Air Site. Exhibitors, visitors and other interested parties are invited to take part over a variety of distances.  Basic Package: logo on website, posters and flyers, sponsor boards, trackside banners, beach banners, 10 free starting places, etc.  Exclusive Package: base, company name in the title of the event, logo on the finisher medal, branding at the start/finish line, welcoming address to the runners, logo on the race numbers, kilometre signs, etc.  Cost: Basic Package €8,000; Exclusive Package € 20,000

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

22

Carola Schaper Tel. +49 511 89-34315 sponsoring@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

23


Additional advertising & sponsoring

Additional advertising & sponsoring

Sponsoring

VIP events

Various sponsorship packages are available for exhibitors who wish to become an official partner of CeBIT. These enable you to put your business in the public eye at the show and to raise your profile within the industry. Your tailor-made sponsorship package gives you access to specific target groups, increases the size of your audience at the show and generates additional sales.

The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector.  Opening Ceremony at the Hannover Congress Centre  BITKOM Executive Nights  CeBIT Executive Communications  Hermes Lounge  Cost: will be quoted on request

Forums and conferences Forums and conferences are top-quality platforms to discuss the latest innovations and developments within the digital industry. Become a partner:  CeBIT Global Conferences  Forum Public Sector Parc  Forum Marktplatz Kommune  Planet Reseller  Cost: on request

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Visitor services Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March Here’s a chance to market your business as a friendly sponsor of exclusive visitor services that help visitors get the most out of their time at the show:  Premium Lounge, incl. Premium shuttles  Matchmaking facility Match & Meet  Visitors lounge  CeBIT Guided Tours  Cost: on request

Press events and services Deutsche Messe organizes a broad spectrum of press events and services for the 5,000 members of the media who attend CeBIT. There are numerous possibilities for you to showcase your company – for example, by sponsoring the  International Press Party  Chill-in Party  Key lanyards for journalists  Press shuttles  Cost: will be quoted on request

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

CeBIT RUN 2013 On the evening of 7 March 2013 the Hannover Exhibition Grounds will be the venue for an unusual sporting event: the 5th CeBIT Run. Approx. 2,000 runners will compete on the 3.5 km circuit which runs through 15 festively illuminated exhibition halls and the Open Air Site. Exhibitors, visitors and other interested parties are invited to take part over a variety of distances.  Basic Package: logo on website, posters and flyers, sponsor boards, trackside banners, beach banners, 10 free starting places, etc.  Exclusive Package: base, company name in the title of the event, logo on the finisher medal, branding at the start/finish line, welcoming address to the runners, logo on the race numbers, kilometre signs, etc.  Cost: Basic Package €8,000; Exclusive Package € 20,000

Ordering period: from 29.10.2012 to 11.01.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

22

Carola Schaper Tel. +49 511 89-34315 sponsoring@messe.de

www.obs.messe.de Service category: Additional advertising & sponsoring

23


Press services

Press services

Media consulting

Facilitating media contacts

Ask our team of professionals to assist you with the preparation of your media events.

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Press conferences We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.  Advice on planning, coordinating and staging your events  Full details circulated in the press conference schedule  Optimum briefing for journalists  Free service

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Ordering period: from 29.10.2012 to 05.03.2013

We also offer the option of an Internet broadcast – live or on demand.  Your press conference will reach a larger audience  Video coverage of your stand  Ideal advertising platform  Cost: on request

Sep.

Publish your contact data on the CeBIT press server.  Year-round targeted contacts generated between your company and optimal partners  Simple search function to find accredited journalists  Free service

March

Streaming media/Video production

Ordering period: from 29.10.2012 to 09.03.2013

Exhibitor PR contacts

Oct.

Nov.

Dec.

Jan.

Feb.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Media addresses Ask for our detailed listing of international trade journals.  Names and addresses of news media available in an electronic file format  Free service

March Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

"Hot Topics" newsletter Tell the press about your innovative products, new trends and advanced applications.  Newspapers and business journals, radio and TV  Send your latest news to important publications by e-mail  Printed copies can be picked up in the Press Center  Free service

Ordering period: from 29.10.2012 to 05.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

24

Maryam Maghsudi Tel. +49 511 89-31025 maryam.maghsudi@messe.de

www.obs.messe.de Service category: Press services

25


Press services

Press services

Media consulting

Facilitating media contacts

Ask our team of professionals to assist you with the preparation of your media events.

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Press conferences We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.  Advice on planning, coordinating and staging your events  Full details circulated in the press conference schedule  Optimum briefing for journalists  Free service

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Ordering period: from 29.10.2012 to 05.03.2013

We also offer the option of an Internet broadcast – live or on demand.  Your press conference will reach a larger audience  Video coverage of your stand  Ideal advertising platform  Cost: on request

Sep.

Publish your contact data on the CeBIT press server.  Year-round targeted contacts generated between your company and optimal partners  Simple search function to find accredited journalists  Free service

March

Streaming media/Video production

Ordering period: from 29.10.2012 to 09.03.2013

Exhibitor PR contacts

Oct.

Nov.

Dec.

Jan.

Feb.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Media addresses Ask for our detailed listing of international trade journals.  Names and addresses of news media available in an electronic file format  Free service

March Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

"Hot Topics" newsletter Tell the press about your innovative products, new trends and advanced applications.  Newspapers and business journals, radio and TV  Send your latest news to important publications by e-mail  Printed copies can be picked up in the Press Center  Free service

Ordering period: from 29.10.2012 to 05.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

March

Contact

24

Maryam Maghsudi Tel. +49 511 89-31025 maryam.maghsudi@messe.de

www.obs.messe.de Service category: Press services

25


Press services

Checklist OBS Service Category

Cost

Would like to order

eTicket

Invitation services & tickets

Free

Complimentary admission tickets (print)

Invitation services & tickets

Free

✓ ✓

Invitation management for e-ticket campaign

Invitation services & tickets

Available at extra charge

Premium Pass

Invitation services & tickets

Available at extra charge

Travel specials and overnight accomodation

On request

Available at extra charge

Invitation card

Invitation services & tickets

Free

Visitor brochure

Invitation services & tickets

Free

Mailing stickers with imprint

Invitation services & tickets

Available at extra charge

Poster (DIN A1 and DIN A4)

Invitation services & tickets

Free

Online banners

Invitation services & tickets

Free

✓ ✓

Media listings

Highlighting your company (ECMS)

Free

Exhibitor videos

Highlighting your company (ECMS)

Available at extra charge

Network placements (Silver Package info box)

Highlighting your company (ECMS)

Available at extra charge

Visitor data

OBS start page, following login

Free

Match & Meet Registration

Managing your leads

Free

Match & Meet Online

Managing your leads

Available at extra charge

Match & Meet Onsite

Managing your leads

Available at extra charge

Match & Meet Meeting Services

Managing your leads

Available at extra charge

E-mail campaigns and online lead generation

On request

Available at extra charge

Lead management

Managing your leads

Available at extra charge

Exclusive Speech

On request

Available at extra charge

CeBIT Guided Tours 2013

On request

Free

Outdoor advertising

Additional advertising & sponsoring

Available at extra charge

Online advertising

Additional advertising & sponsoring

Available at extra charge

Smartphone advertising

Additional advertising & sponsoring

Available at extra charge

Print advertising in the list of exhibitors

Additional advertising & sponsoring

Available at extra charge

Print advertising in the show's own newspaper

On request

Available at extra charge

Sponsoring

On request

Available at extra charge

Press conferences

Press services

Free

Streaming media/Video production

Press services

Available at extra charge

Exhibitor PR contacts

Press services

Free

Media addresses

Press services

Free

"Hot Topics" newsletter

Press services

Free

Online press info boxes

Press services

Available at extra charge

Press info boxes

Press services

Available at extra charge

It makes sense to get your message out where the media presence is most concentrated – in the Press Center and on the Internet. Journalists from all over the world use these resources to seek out information about new products from all sectors of industry. Online press info boxes Put your information online at cebit.com, where journalists and visitors can use it for their research.  All information can be downloaded by users at any time. In addition, it is distributed by e-mail to registered journalists  File formats: texts as .doc or .rtf files; images as jpg files, max. 1.2 MB (2,500 pixels)  Cost: € 229, unlimited number of articles

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

INVITATION SERVICES & TICKETS

Media presence

March

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.  Press packs, brochures, USB sticks, CD's and DVD's are an invaluable source of information for trade journalists  We recommend that information is provided in German and English  Cost: € 78 per press info box

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

PRESS SERVICES

Contact

26

Online press info boxes Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de

Press info boxes Maryam Maghsudi Tel. +49 511 89-31025 maryam.maghsudi@messe.de

✓ ✓

March

ADDITIONAL ADVERTISING & SPONSORING

Ordering period: from 29.10.2012 to 09.03.2013

MANAGING YOUR LEADS

Press info boxes

✓ ✓

www.obs.messe.de Service category: Press services

✓ ✓ ✓ ✓

27


Press services

Checklist OBS Service Category

Cost

Would like to order

eTicket

Invitation services & tickets

Free

Complimentary admission tickets (print)

Invitation services & tickets

Free

✓ ✓

Invitation management for e-ticket campaign

Invitation services & tickets

Available at extra charge

Premium Pass

Invitation services & tickets

Available at extra charge

Travel specials and overnight accomodation

On request

Available at extra charge

Invitation card

Invitation services & tickets

Free

Visitor brochure

Invitation services & tickets

Free

Mailing stickers with imprint

Invitation services & tickets

Available at extra charge

Poster (DIN A1 and DIN A4)

Invitation services & tickets

Free

Online banners

Invitation services & tickets

Free

✓ ✓

Media listings

Highlighting your company (ECMS)

Free

Exhibitor videos

Highlighting your company (ECMS)

Available at extra charge

Network placements (Silver Package info box)

Highlighting your company (ECMS)

Available at extra charge

Visitor data

OBS start page, following login

Free

Match & Meet Registration

Managing your leads

Free

Match & Meet Online

Managing your leads

Available at extra charge

Match & Meet Onsite

Managing your leads

Available at extra charge

Match & Meet Meeting Services

Managing your leads

Available at extra charge

E-mail campaigns and online lead generation

On request

Available at extra charge

Lead management

Managing your leads

Available at extra charge

Exclusive Speech

On request

Available at extra charge

CeBIT Guided Tours 2013

On request

Free

Outdoor advertising

Additional advertising & sponsoring

Available at extra charge

Online advertising

Additional advertising & sponsoring

Available at extra charge

Smartphone advertising

Additional advertising & sponsoring

Available at extra charge

Print advertising in the list of exhibitors

Additional advertising & sponsoring

Available at extra charge

Print advertising in the show's own newspaper

On request

Available at extra charge

Sponsoring

On request

Available at extra charge

Press conferences

Press services

Free

Streaming media/Video production

Press services

Available at extra charge

Exhibitor PR contacts

Press services

Free

Media addresses

Press services

Free

"Hot Topics" newsletter

Press services

Free

Online press info boxes

Press services

Available at extra charge

Press info boxes

Press services

Available at extra charge

It makes sense to get your message out where the media presence is most concentrated – in the Press Center and on the Internet. Journalists from all over the world use these resources to seek out information about new products from all sectors of industry. Online press info boxes Put your information online at cebit.com, where journalists and visitors can use it for their research.  All information can be downloaded by users at any time. In addition, it is distributed by e-mail to registered journalists  File formats: texts as .doc or .rtf files; images as jpg files, max. 1.2 MB (2,500 pixels)  Cost: € 229, unlimited number of articles

Ordering period: from 29.10.2012 to 09.03.2013

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

INVITATION SERVICES & TICKETS

Media presence

March

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.  Press packs, brochures, USB sticks, CD's and DVD's are an invaluable source of information for trade journalists  We recommend that information is provided in German and English  Cost: € 78 per press info box

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

PRESS SERVICES

Contact

26

Online press info boxes Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de

Press info boxes Maryam Maghsudi Tel. +49 511 89-31025 maryam.maghsudi@messe.de

✓ ✓

March

ADDITIONAL ADVERTISING & SPONSORING

Ordering period: from 29.10.2012 to 09.03.2013

MANAGING YOUR LEADS

Press info boxes

✓ ✓

www.obs.messe.de Service category: Press services

✓ ✓ ✓ ✓

27


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Printed in Germany 10/2012

Marketing Guide 2013 The four pillars for your success: Our marketing services for exhibitors

Heart of the digital world


Deutsche Messe Marketing Guide EN