In 1981 following MOMOâ€™s success as a leading business in luxury car accessories, MOMODESIGN was founded, in order to offer to the company a Style Centre specialized in research and design development. Since the very first years, MOMODESIGN has focused on research activity in car design and development of ideas and innovative projects in lifestyle accessories, creating a product line that helped building the image of the brand. The patrimony it inherited was the image created by MOMO, a heritage handed down over the years, closely connected to the racing world, especially to F1 and Ferrari, with products based on design and avant-garde products for cars with a sporty and technological imprint. At the end of the nineties after having sold the group MOMO to an American company, Marco Cattaneo the managing director decided to detach himself from the group and acquire MOMODESIGN, undertaking with the fundamental support of his son and daughter Paolo and Eleonora, a new challenge: transform MOMODESIGN in an independent and international brand with its own identity and philosophy.
I N O VAT I O N A N D E X P E R I M E N TAT I O N A R E AT T H E O R I G I N O F O U R D N A
MOMODESIGN COLLECTION INDUSTRIAL DESIGN ON BEHALF OF A THIRD PARTY
MOMODESIGN COLLECTION: Watches license Helmets license Clothing license Shoe wear license Leather goods license Mobile license City bike license Ceramics License CO-BRANDING : JanĂ¨ - Safety car seats for children
MOMODESIGN STORES IN THE WORLD
MOMODESIGN became an independent company in 1999. Eclecticism and creativity allowed MOMODESIGN to understand and anticipate the market trends. Aiming at quality and innovation, reaching an important objective: spreading Italian design around the world. MOMODESIGN VALUE Research, innovation and creativity are MOMODESIGN philosophyâ€™s strongholds. MOMODESIGN MISSION Every day objects are reinterpreted following the philosophy of the brand and the evolution of the market, through a study of forms and style that manages to change its perception, transforming common object to icons of the present aiming at the future. MOMODESIGN TARGET Mainly for demanding men with an strong passion for sport and design. Wanting to be unique and looking for a simple, functional and sophisticated urban style.
RESHAPE ST YLE IN EVERY FORM
THE FRANCHISING PROJECT WORKS ON THE BASIS OF 5 KEY-OPERATIONS: •
Implement a successful and profitable business concept for every partners MOMODESIGN
Select accurately new stores opening with an high level treatment
Penetrate the market through a commercial formula based on know-how and brand distinctive marks.
Giving the opportunity to sell quality products with a unique design known in all the world.
Spread MOMODESIGN’s style
Optimization of investment and maximization of profits
Bringing local market know-how to brand equity
Store planning 1 Advice for the planning and start-up of the store 2 Sales, orders, stock and store image advice
POP and marketing materials for sales support
Store presence on institutional web site , franchising section, www.momodesign.com
MOMODESIGN has recently presented its one brand store concept design. Imposing rounded furniture positioned in the centre of the storeâ€™s architecture. Black remains the invariable colour element, combined with titanium materials to create a futuristic and technological setting. Soft touch materials and discreet lights manages tom give depth to the store.
For the flooring, if possible, MOMODESIGNâ€™s Ceramics have to be used.
MOMODESIGN’s collection finds its maximum display expression in one brand shops, fundamental point of its brand image and communication abilities at an international level. Cardinal element in the direct relation with the public, MOMODESIGN franchising store perfectly represents the brands’ distinctive signs. MOMODESIGN stores atmosphere helps to strengthen and communicate the brand values as well as representing MOMODESIGN’s style. The modular furniture inspired by the pilot store’s concept design, ensures a coordinated and exclusive image of MOMODESIGN’s points of sale.
Arabia Saudita Kuwait Mosca Saint Tropez
Barcellona Libano New York Shangai
Bahrein Londra Parigi St Pietroburgo
Dubai Los Angeles Pechino Tokyo
Hong Kong Milano Roma
STORE REQUIREMENTS: • Shop area: at least 60mtq – stock room and toilet are not included • Wide store frontage • Great brand signage visibility • All of the last MOMODESIGN’s product lines’ collections must be present in the store. • MOMODESIGN atmosphere
• Capitals and strategic cities • Strategic position: - Key spots where people move, enjoy shopping, spend free time - New coolest shopping areas for young generations - High level shopping centres
The store planning will be realized by a MOMODESIGN architect. The architect’s costs are to be considered excluded. The franchisee must purchase the furniture directly from MOMODESIGN’s supplier at least for the first pilot shop. Approximate price for european locations with standard measurements: Cost = 1.000 euro/m².
THIS AMOUNT DOES NOT INCLUDE THE COSTS FOR HARDWORK: WALLS, FLOORING, DOORS, LIGHTING SYSTEM, ELECTRICITY SYSTEM, WINDOWS, AIR CONDITIONING, SECURITY SYSTEM. TRANSPORT TO BE AGREED.
The Company supports the franchisee with a consultancy during the opening of the store and on regular seasonal updates. THE TRAINING INCLUDES: • Presentation of the company and brand, MOMODESIGN history, MOMODESIGN’s philosophy and mission • Presentation of MOMODESIGN’s collections • Explanation of product characteristic • Presentation of visual merchandising • Information on the customer service for different products OPENING ASSISTANCE • First order assistance • Support for the store image co-ordination /visual merchandising in particular festivities and/or special events • P.O.P. materials BUYIING SUPPORT • Collection selection • Sizes indication • Advertised products • Most sold products, always have to be in the stock • Final order
VISUAL MERCHANDISING • A necessary guideline to implement the same image worldwide • Materials for the set up • Professional assistance: annual visit for windows set up, in store set up and sales staff training WINDOWS SET UP • Windows must be changed al least once a month • Sales windows for seasonal products: July – January (subject to different market needs) • Seasonal change windows: September - February • Particular set up: November/December for the Christmas period
The opening of the shop is an important moment, an event should be organised and communicated to the press. The company economically collaborates with the franchisee for the realization of this event. The company supports the event organization with; • press releases for journalists • graphics for the invitation (paper / mailing) • the brand’s institutional catalogue for journalists • products’ catalogues • event news on MOMODESIGN’s web site
The shops will be present in the Franchising section of MOMODESIGNâ€™s website.
www.momodesign.com MOMODESIGN Of ficial Page
I negozi saranno visibili alla sezione franchising del sito MOMODESIGN
FRANCHISEE: • Assurance on the brand’s shop image • Assurance on the respect of the brand’s coordinated image • Assurance on the advertising formats • Purchase of all the product lines • Semester sale statistics MOMODESIGN:
• Seasonal assistance for the orders • Annual analysis of the shop’s sales • Annual update on the evolution of the franchising project • Update of MOMODESIGN’s international news • Advertising formats
• Previous experiences inherent to sales in the lifestyle sector • Fondness to the brand • Proven experience in the local market • Investment capacity for the short-term and long-term
THE SELECTION WILL BE MADE ON THE BASIS OF THESE CRITERIA: • Franchisee’s motivation • Company profile presentation • Interview with the head quarter • Three-year business and financial plan
ARTICLES OF THE CONTRACT: • PREMISE • CONTRACT OBJECTS • BRAND’S RIGHT OF USE • COMITMENT OF THE FRANCHISOR • FRANCHISEE OBLIGATIONS • DURATION OF THE CONTRACT • RESOLUTION OF THE CONTRACT •EFFECTS OF THE TERMINATION OF THE CONTRACT
TERMS OF THE AGREEMENT • 3 year period • Renewable • Royalty free
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