ADVERTISING RATES 2013 / EFFECTIVE: 01.01.2013
strategy & development Malte Sudendorf firstname.lastname@example.org
ADVERTISING DIRECTOR Miriam Tonner email@example.com Fon +49 221 952 749 32
design & production Philip Spohr firstname.lastname@example.org
ADVERTISING DEPARTMENT QVEST Zeughausstrasse 13 50667 Kรถln Fon +49 221 952 749 0 Fax +49 221 952 749 99 email@example.com
BANK ACCOUNT Kaune, Sudendorf Publishing Kรถlner Bank eG BLZ 371.600.87 Konto 931.253.000 Swift/Bic: GENODED1CGN IBAN: DE59 3716 0087 0931 2530 00
ADVERTISING OFFICES FRANCE Publicitas SAS Marisol Babe Lopez Fon: +33 1 53 64 88 77 firstname.lastname@example.org
TERMS OF PAYMENT
ITALY Publicitas International S.p.A. Marzia Solinas Fon + 39 02 55 19 43 85 email@example.com
The invoice amount is due for payment within 5 days. Delayed or deferred payment will be charged with the usual interest rates for overdraft credits.
AG KรLN HRB 66515 Ust.-ID.Nr.: DE 258.337.550
Awards 7 x LeadAward Portrait photography of the year, bronze 3 x Nomination Design Award of the Fed. Rep. of Germany 2 x LeadAward Mood & fashion photography, award 2 x LeadAward Architecture- and still life photography, gold LeadAward Photography of the year, silver LeadAward Reportage picture of the year, bronze LeadAward Illustration of the year, gold LeadAward Cover of the year, gold LeadAward Visual Leader of the year, gold LeadAward Lead magazine of the year, gold ADC Nagel Illustration of the year, bronze ADC Nagel Photography of the year, silver
WHAT IS QVEST?
> QVEST is a German fashion magazine with an international outlook. > QVEST features fashion, design and culture, with expertise and passion. > QVEST works with writers, photographers, stylists and artists in New York, Tel Aviv, Paris, London and Berlin. And anywhere else in the world where something new, exciting and visionary is going on. > QVEST is not about trendspotting; itâ€˜s about portraying people courageous enough to try new things, presenting pictures never seen before and publicising ideas that are fresh, to the point and sometimes a little provocative. > QVEST moves and stimulates brands and markets, providing food for thought and impetus for action. > QVEST uncovers and explains the international avant-garde as it constantly reinvents itself, but always with a critical eye. Our magazine cleverly combines cultivated hedonism with intellectual sophistication. > First published in 2001, QVEST appears every two months, in both German and English. > QVEST invites consumers to spend time browsing and reading, and so guarantees a high multiplication factor of up to five readers
DESIGN & INTERIOR
Flamboyant, sensual, surprising and sometimes a little edgy: QVEST features fashion in all its facets. We present big-name labels and visionary newcomers in fascinating portraits and intimate interviews. Our exclusive photo series are created by the best photographers and stylists in the world.
From lamps, tableware and gadgets, to designer chairs: QVEST finds beauty everywhere. Often just where you would least expect it …
ACCESSORIES & JEWELLeRY
QVEST is passionate about products that care for you, smell great and make you look fantastic. A homage to beauty with extraordinary images and fact-filled reports looking into what’s behind those beauty care products.
If it’s beautiful and raises your outfit to new heights, it belongs here: bags, shoes, scarves, sunglasses etc. are more than just extras. So QVEST gives them the attention they deserve – along with the season’s best jewellery and watches.
ART & CULTURE
Cars are part of our urban lifestyle – all the more reason to keep an eye on what’s new on the roads. QVEST profiles the latest, smartest and most desirable automobiles – with a healthy appreciation of the engineering that goes into them.
QVEST can be cultivated and even a little highbrow. We help you decide what you should be reading and listening to this season. We feature exclusive interviews with artists, new art works and up-close-and-personal views of the international art scene. QVEST places the focus on creators and creations you won’t see anywhere else – cutting edge and avant-garde.
WHO READS QVEST? > QVEST readers are high achievers who approach the world and their own lives with a high level of motivation. They have an active critical faculty and are passionate about the products they love. They are doers, not dreamers. > Breakdown of QVEST reader profiles: 51 % women, 49 % men, aged between 21 and 49 with a keen interest in fashion, beauty, design, art, culture and travel â€“ always on the lookout for something special, extraordinary, original. >
QVEST readers are mid to high income earners and they are always on the move. Their personal motivation and/or their passion-driven job mean they visit various major cities throughout the year and keenly observe the trends when they are there â€“ always in the right place and in the appropriate surroundings.
For media planners, QVEST offers a target group that is not covered by the classic fashion press: creative opinion-makers with an awareness of lifestyle and a keen interest in everything that is inspiring, in motion and forward looking, in an international context.
> QVEST readers create trends, set values and see themselves as confident communicators and charismatic opinionated leaders in their own environments.
PUBLISHING DATES 2013 QVEST #55 Publishing Date: 13.02.2013 Anzeigenschluss: 21.01.2013 Printing Material: 25.01.2013
QVEST #56 Publishing Date: 17.04.2013 Booking Deadline: 25.03.2013 Printing Material: 29.03.2013
QVEST #57 Publishing Date: 12.06.2013 Booking Deadline: 20.05.2013 Printing Material: 24.05.2013
QVEST #58 Publishing Date: 14.08.2013 Booking Deadline: 22.07.2013 Printing Material: 26.07.2013
QVEST #59 Publishing Date: 02.10.2013 Booking Deadline: 09.09.2013 Printing Material: 13.09.2013
Print run: 80.000 copies German: 60.000 Exemplare English: 20.000 Exemplare Price per copy: EUR 6,50
Publishing Date: 20.11.2013 Booking Deadline: 28.10.2013 Printing Material: 31.10.2013
Distribution: press retail, book stores, concept stores, design hotels
ADVERTISEMENT FORMATS AND TECHNICAL DATA
opening spread 1. doublepage 2. doublepage 3. doublepage 4. doublepage 1/1 page (1st third) 3rd coverpage backcover
210 mm x 285 mm
Euro 22.500,Euro 19.900,Euro 18.800,Euro 17.900,Euro 16.500,Euro 9.900,Euro 8.500,Euro 13.600,-
Printing process Cover: sheet-fed offset Content: rotary offset Data 60 offset raster with proofs in black, cyan, magenta and yellow (in that order) or colour proof with media wedge. Small tone value variations may occur (tolerance range due to the web offset printing process).
STANDARD PLACEMENT 1/1 page 2/1 page 1/3 page
Euro 8.000,Euro 14.500,Euro 3.950,-
PRINTING DOCUMENTS PDF, Colour profile: ISO Coated v2 300% (ECI). Trim size is 5mm; live area should be kept at least 10mm from trim on all sides.
REPETITION AND QUANTITY SCALE
QVEST Zeughausstrasse 13, 50667 Kรถln Fon +49 221 952 749 0, Fax +49 221 952 749 99 firstname.lastname@example.org
3 4 5 6 8 10 12 14 16 18
Repetition scale 4% 6% 8% 10% 12% 14% 15% 16% 17% 18%
Pages 3 4 5 6 7 8 9 10 11 12
Quantity scale 7% 8% 9% 10% 11% 12% 13% 14% 15% 16%
QVEST.DE QVEST.DE offers a palette of online advertising forms targeted to achieve your multifaceted communication objectives. Online marketing on QVEST.DE is centred around the credible embedment of relevant brand messages. With advertorials, online ads or moving image formats: QVEST.DE can help you reach premium target groups as well as increase brand awareness and image scores. QVEST.DE facilitates an intensive consumer engagement with your products, with - depending on the product 単 a consistent level of response orientation. The QVEST.DE editorial team presents your focus topics sophisticatedly, as quality content with a high credibility factor.
Online Werbeformen Content-Ads QVEST.de
from EURO 2.000,-
Content ads are placed directly into QVEST.DE’s editorial environment and are surrounded on at least three sides by editorial content. Integration into the content area generates high awareness for your advertising message.
from EURO 4.000,-
Elaborate design, including sub pages, with the look and feel of editorial content. Integration into the premium »FEATURED« homepage section.
EURO 3.000,- / Month
The QVEST.DE video player offers audiovisual content users can select according to genre, topic or series. The videos are presented in a separate section, but can also be accessed via the editorial content they are embedded into, encouraging a base of regular viewers. Users can choose from a variety of player sizes.
EURO 4.000,- / Month
Transparent Flash layers are perfectly suited for awareness-heightening, interactive effects. Content overlay generates maximum awareness. Interstitials guarantee high response probability.
SPECial INSERTIONS & CROSSMEDIA We can develop customized campaigns with advertorials, special topics or micro sites to meet your individual requirements and objectives. Crossmedia strategies integrating print and online presence are designed to reach your premium target audience more effectively and sustainably. We will gladly provide creative concepts, special crossmedia discounts, prices and formats upon request. Please feel free to contact us. Contact: Miriam Tonner, email@example.com / +49 221 952 749 - 0
GENERAL TERMS AND CONDITIONS § 1 ADVERTISING CONTRACTS Advertising contracts in the meaning of the following Terms and Conditions are contracts regarding the insertion of oneor several advertisements in a newsprint product on behalf of an Advertiser. § 2 CALL OFF DEADLINE If in doubt, advertisements must be called-off within one year of placing the respective blanket order. If the right to place call-off orders has been granted within the framework of any suchblanket order, then such order must be completed within one year subsequent to publication of an initial advertisement, if the fi rst ad had been called-off and published within the term according to Sentence 1 above. § 3 EXENTING A BLANKET ORDER In case of blanket orders, the buyer is entitled to within the term agreed upon or specifi ed in Section 2, call off advertisements in addition to the quantity agreed upon in the blanket order. § 4 REFUND OF DISCOUNTS If a contract is not fulfi lled partially or as a whole for reasons not attributable to the Publisher, the Advertiser is obliged to refund the difference between the discount granted by the Publisher and the discount applicable for the actual quantity booked. Refunds are not applicable ifnoncompliance had been due to acts of good within the sphere of responsibility of the Publisher. § 5 CALCULATION OF QUANTITIES For the purpose of calculation of quantities, the millimeters of text lines areconverted to millimeters of advertising space. § 6 REQUESTS FOR SPECIAL PLACEMENTS Advertisements and Third Party supplements, which are to placed in certain issues, certain editions, or in certain positions of any newsprint products, must be received by the Publisher early enough to allow for notifi cation of the Advertiser prior to the advertising deadline, if the order cannot be fulfilled in the requested manner. Classified ads shall be printed in their respective sections, without any need for additional explicit agreements. § 7 TEXT SECTION ADS Text section ads are any advertisements bordered by editorial text on at least three sides and not by other ads. The Publisher shall clearly mark any advertisements not readily identifi able as such because of their layout and design with the word »Advertisement«. § 8 PUBLISHER`S RIGHT OF REJECTION The Publisher reserves the right to reject advertising or supplement orders – including individual call-offs based on blanket orders – , in the following cases: content, origin, or technical form of the advertisement are objectionable judged by the internal guidelines of the Publisher, the content violates legal provisions and administrative regulations, or the publication would be unacceptable to the Publisher. This is also applicable to orders placed at external offices, agencies, or representative offices. Supplement orders are
binding to the Publisher only subject to the provision of a sample of the supplement and its approval. Supplements, which, because of their design and layout, suggest to the reader that they are part of the newspaper or magazine, or which contain ads by Third Parties, will not be accepted. The Advertiser shall be informed of any rejection without delay. § 9 OBLIGATIONS OF THE CONTRACTING PARTIES The Advertiser is solely responsible for the timely delivery of advertising copy and for proper printing material or for the delivery of supplements. The Publisher shall immediately request replacements for any printing material, which is obviously unsuitable or damaged. The Publisher guarantees the usual standard of print quality for the selected title within the technical scope of the printing material submitted. § 10 LIABILITIES OF THE PUBLISHER The Advertiser is entitled to a reduction of charges or to a new advertisement without defects if the requested adver tisement is completely or partially illegible, incorrect or incomplete. The liability of the Publisher is, however, limited to the extent, to which the purpose of the advertisement was impaired. If the Publisher does not remedy the defect within a reasonable period, or if the new advertisement is again not without fault, then the Advertiser is entitled to a reduction of charges or he may rescind the contract. For damages, which are not personal injury (impairment of body, life, or health of a person), the Publisher shall accept liability up to the amount of the foreseeable damage, limited, however to the amount payable for the advertisement or supplement in question. This is not applicable to damages arising from gross or deliberate negligence on the part of the Publisher, his lawful representative or assistant. A liability of the Publisher due to a guarantee given by the Publisher remains unaffected. In the course of normal business-tobusiness transactions, the Publisher, moreover, is not liable for gross negligence of his assistants. In all other cases, the liabilities for gross negligence towards professional businesses are limited to the amount of payment due for the respective advertisement. Complaints – including those concerning defects, which are not immediately noticeable – must be submitted within four weeks after receipt of invoice and voucher. § 11 PROOFS Proofs are supplied upon express request only. The Advertiser shall be responsible for the correctness of the returned proofs. The Publisher shall correct any errors, which are made known to him within the time limit specifi ed when providing the proofs. § 12 BASIS OF CALCULATION If specifi c sizes are not expressly requested, the actual printing height as is common for that type of advertisement will be taken as the basis for calculation. § 13 TIME LIMIT FOR PAYMENTS If the Advertiser does not make payment in advance, the invoice shall be posted within 14 days following publication of the advertisement. The invoice shall be paid within the
time limit as shown on the rate card, starting with the receipt of the invoice, if in specifi c cases no other time limit for payments or advance payment has been mutually agreed upon. As applicable, early payment discounts maybe granted based on the data shown on the rate card. § 14 DEFAULT OF THE ADVERTISER In case of default or deferral by the Advertiser, interest as per the rate card data shall be paid in addition to any costs and expenses incurred for collection. In case of default, the Publisher may put on hold any further advertisements based on the current blanket order until payment has been received. In case of reasonable doubt as to the ability of the Advertiser to pay, the Publisher is entitled to make the insertion of further advertisements, regardless of terms and conditions previously agreed upon, conditional upon advance payment of any amounts due and upon the payment of outstanding debts, even while a blanket order is still in force. § 15 DOCUMENTATION OF ADVERTISEMENTS Upon request, the Publisher may supply proof of advertisements together with the invoice. Depending on type and size of the contracted advertisements, such documents shall be voucher copies, tear sheets or complete copies. If no other documentation is available, the Publisher may issue a legally binding statement certifying proper publication und stating relevant circulation data. § 16 OTHER COSTS The Advertiser shall bear the costs for preparing any plates, paperboard mats, and drawings, as well as for any extensive modifi cations, which were necessitated and requested by the Advertiser. § 17 REDUCTIONS OF THE DECREASED CIRCULATION The Advertiser may be entitled to re-duced charges in case of a decreased circulation, if a blanket order for a number of advertisements was placed. This is applicable if the total average circulation within the year starting with initial insertion is lower than the average circulation given on the rate card or in any other manner, or, if a specific circulation is not given, the average number if copies sold (in case of trade journals this may be the average number of copies actually distributed) in the previous year. Reduced charges are applicable if the circulation is decreased as follows: In case of a circulation of up to 50,000 copies 20 percent In case of a circulation of up to 100,000 copies 15 percent. In case of a circulation of up to 250,000 copies 10 percentIn case of a circulation of more than 250,000 copies 5 percent. Other than that, reduced charges with respect to blanket orders are excluded, if the Publisher notifies the Advertiser of a decrease in circulation early enough, to allow the Advertiser to rescind the contract prior to publication. § 18 REDUCTIONS IN CASE OF GUARANTEED CIRCULATION Notwithstanding the provisions of Section 17, a reduction of charges with respect to decreased circulation for titles, which publish issue-related circulation data, is applicable only to the extent that it exceeds 10 percent in a circulation of up to 250,000 copies guaranteed circulation) and 5
percent in a circulation of more than 250,000 copies (guaranteed circulation). The circulation, upon which the guarantee is based, is the total number of copies sold in the sense of the defi nition given by the IVW. It is calculated for the year of insertion from the average circulation in the four quarters prior to the insertion year, if the Publisher does not specify or guarantee any defi nitive circulation in the respective rate card. Any claims for reduction of charges are however subject to the eligibility for frequency discounts based on a blanket order for at least three issues. Reductions of charges are calculated on a contract-per-company basis, provided that at the time of order placement a calculation per brand names, as defi ned at the time of order placement has not been specifically agreed upon. Possible charge reductions are calculated as the difference between the number of copies above and below the standard circulation for each contracted issue within the year of insertion. The refund is made at the campaign end, based on the customer net values taking into account any amount credited to agencies for further ads, or, if that is not possible, as cash refund. A refund may be validly claimed only if the sum total of the refund amounts to at least 2.500,00 EUR. § 19 BOX OF NUMBER ADVERTISEMENTS In case of box number advertisements, the Publisher applies the diligence of a business professional, when dealing with and forwarding any offers. Registered mail and express letters in response to box account advertisements will be forwarded as standard mail only. Any incoming letters for box account advertisements shall be retained for four weeks. Letters, which have not been picked up within that term, will be destroyed. Valuable documents shall be returned by the Publisher without obligation. In order to protect the interests of the Advertiser, the Publisher reserves the right to open incoming letters for checking purposes in order to prevent the abuse of box number services. The Publisher is not obliged to forward any business proposals and agency offers. § 20 HANDLING OF PAPERBOARD MATS Paperboard mats are returned to the Advertiser upon request only. The obligation to retain such material expires three months after expiry of the contract. § 21 PLACE OF PERFORMANCE AND JURISDICTION Place of performance is the seat of the Publisher. The place of jurisdiction in case of proceedings arising from business with other companies, legal persons, public corporations, or any institutions under public law is the seat of the Publisher. Inasmuch as the Publisher has not instituted judicial dunning procedures, the place of jurisdiction for private customers is their place of residence. If the place of residence or the usual abode of the Advertiser, including private persons, at the time of raising a claim is unknown, or if the Advertiser has moved his residence out of the area of jurisdiction, then the place of jurisdiction will be the seat of the Publisher.
KAUNE, SUDENDORF PUBLISHING GMBH Zeughausstrasse 13 50667 Kรถln Fon +49 221 952 749 0 Fax +49 221 952 749 99 firstname.lastname@example.org www.qvest.de