Issuu on Google+


Freedom of movement and skiing experience — The idea to create a new skiwear line emerged from the d e s i r e f o r t o t a l f r e e d o m o f m o v e m e n t i n c o m b i n a t i o n w i t h t h e g r e a t e s t p o s s i b l e f u n c t i o n a l i t y. F o r t h e c r e a t i o n o f c a s s a c c a , t h e z a i s k i s u i t, e v e r y t h i n g w a s s u b o r d i n a t e t o t h i s p u r p o s e a n d t o s i m p l e a e s t h e t i c s . T h e s k i i n g e x p e r i e n c e f o l l o w s t h e z a i p h i l o s o p h y — l i g h t e r, m o r e j o y f u l , m o r e s u b l i m e . T h e c a s s a c c a d i s t i n g u i s h e s i t s e l f f r o m o t h e r o f f- t h e - s h e l f p r o d u c t s t h r o u g h t h e q u a l i t y o f t h e m a t e r i a l , t h e c u t a n d the enormous freedom of movement it offers.

« zai finds the line, reading the mountain p l a y s i n t h e s n o w, l i k e j a c k d a w s i n t h e s k y L e o Tu o r

»


R e s i s t a n t a n d h e a t- r e g u l a t i n g — A s w i t h t h e s k i s , when it comes to clothing, zai pursues the highest standards. zai developed every detail with the focus on the skiing experience, and the clothing has been tested to the limits. The quality of the f a b r i c i s d e c i s i v e . L o r o P i a n a , d r a w n i n b y z a i ’s passion for skiing, managed to turn wool into a suitable fabric for skiing with the aid of a special membrane and other innovations. This was achieved without compromising the advantages of the natural material like its ability to regulate both body heat and moisture.


C o m f o r t a n d f u n c t i o n a l i t y — W h e t h e r o n t h e p i s t e o r i n d e e p s n o w, s k i w e a r h a s t o m e e t t h e h i g h e s t c r i t e r i a o f f u n c t i o n a l i t y. F r e e d o m o f m o v e m e n t, p r o t e c t i o n f r o m w i n d a n d w e a t h e r, a n i d e a l h e a t r e g u l a t i o n , sensib ly p la ced a n d a deq uately sized pockets — a ll of these elem ents influ en ce the skiin g exp erien ce. In desig n in g cassa cca, za i ma de no com p rom ises. The resu lt is a ski su it that su p ports you r style of skiin g a n d w i l l i m p r e s s y o u w i t h i t s e x t r a o r d i n a r y c o m f o r t.


Minimalist and stylish — cassacca is perfect for t h e s n o w s p o r t e n t h u s i a s t, b u t i t s h i g h - q u a l i t y fabric and unpretentious colours make it a stylish outfit away from the piste as well. Time-honoured elem ents have b een newly interp reted a n d p erfected. Cut and colours are aesthetic and timeless. The design is reduced but leaves room for fu nctional details, which are sim ply delig htful. cassacca is available in three classic colours.


Tr a d i t i o n a n d p e r f e c t i o n — W i t h i t s e x p e r i e n c e

zai combines experience with visions. The products

and pursuit of exquisite quality Loro Piana is the

that have been leaving our manufacturing plant

ideal partner for zai.

in Disentis since 2004 are uncompromising and of incom pa ra b le excellence. The skiing experience a n d

Loro Piana operates in the luxury goods industry

the quality regarding material and production is

w i t h t h e m i s s i o n o f p r o v i d i n g u n c o m p r o m i s e d q u a l i t y.

a t t h e c e n t r e o f z a i ’s c r e a t i v e w o r k .

For six generations, the com pa ny has b een su p p lyin g the finest cashmere and wool fabrics to the most

The pursuit of refinement connects zai and Loro

sop h isticated a n d dema n din g clients. In doin g so,

Piana. With Loro Piana, zai has created cassacca —

Loro Piana has become the largest cashmere manu-

a s k i s u i t w h i c h m e e t s z a i ’s p u r i s m a n d t h e r e q u i r e -

facturer and the biggest single purchaser of the

m e n t s f o r q u a l i t y a n d i n n o v a t i o n i n e v e r y a s p e c t.

w o r l d ’s f i n e s t w o o l s .


ÂŤ a titan going his own way not willing to compromise not willing to die L e o Tu o r

Âť


A t t e n t i o n t o d e t a i l — N a t u r a l r u b b e r, t r i e d a n d t e s t e d i n z a i s k i s , i s u s e d

z a i u s e s z i p s o f t h e h i g h e s t q u a l i t y, a n d t h e s o p h i s t i c a t e d v e n t i l a t i o n

to prevent cuts from the ski edges. The hood protects you from wind and

m a k e s s u r e y o u d o n’ t s t a r t t o s w e a t. T h e s n o w g u a r d a n d t h e e l a b o r a t e

w e a t h e r. T h e h i g h - w a i s t e d t r o u s e r s a r e a f u n c t i o n a l e y e - c a t c h e r, k e e p i n g

cut give you extra warmth. The fleece matches the cut of the jacket and

the snow out and protecting the kidneys.

trousers.


Optimum regulation, whatever the weather — cassacca is made of three layers: the top fabric, the membrane and the microfibre lining. Combined with functional underwear and a fleece jacket it forms an ingenious symbiosis. A s a f i r s t l a y e r, f o r p e r f e c t m o i s t u r e m a n a g e m e n t, y o u w e a r z a i ’s s h o r t o r l o n g - s l e e v e d s h i r t s d i r e c t l y o n y o u r s k i n . T h e s h i r t s a r e 1 0 0 o/o m a d e i n S w i t z e r l a n d . W i t h a m i c r o n o f 1 8 . 9 t h e M e r i n o w o o l u s e d i s o f v e r y h i g h q u a l i t y a n d c o m e s f r o m a s u p p l i e r w h o k e e p s h i s a n i m a l s a c c o r d i n g to s p e c i e s-a p p r o p r i a te s t a n d a r d s . The fleece jacket available from zai uses fulled Merino wool, ideal for keeping you warm. Thanks to t h e f u l l i n g p r o c e s s t h e f a b r i c b e c o m e s a l m o s t a i r t i g h t, h e a v i l y w a t e r r e p e l l e n t, h a r d w e a r i n g a n d s u p e r b l y insulating. A s a t h i r d l a y e r t h e c a s s a c c a j a c k e t f i t s p e r f e c t l y o v e r t h e f l e e c e j a c k e t, a s t h e c u t o f t h e c a s s a c c a follows the m u ltip le layer p rincip le. Jacket a n d trousers g ive you the necessa ry freedom of movement for uncompromised skiing.


ÂŤ In the beginning was the mountain Âť L e o Tu o r


Disentis, hom e of za i — za i is firm ly rooted in the Rhaeto-Romanic village of Disentis. This is where our manufacturing plant is located, and it is here where we find our inspiration for our creative work and where the members of our team venture into the mountains. It therefore seems natural to work together with some original old ladies from Disentis. With a lot of love, residents from the local retirement home knit ski hats (capetschas) and give the models, which are lined with soft fleece, their own name.


A n i n t e l l i g e n t f a b r i c s y s t e m — T h e m a i n f a b r i c f o r t h e z a i s k i w e a r c o n s i s t s o f 9 2 o/o w o o l , 5 o/o c a s h m e r e a n d 3 o/o s p a n d e x , a n d h a s b e e n r e f i n e d w i t h s e v e r a l i n n o v a t i o n s b y L o r o P i a n a : t h e n e w 4 - W a y S t r e t c h g i v e s

Concept and text:

zai and open up

Art design:

D a n i e l a E l m e r, p r e p r e s s u m

y o u e n o r m o u s f r e e d o m o f m o v e m e n t. T h e S t o r m Sy s t e m

Photography:

Martin Söderqvist

Print:

Südostschweiz Presse and Print AG, Chur

®

uses a membrane as well as a microfibre lamination.

F u r t h e r m o r e , t h e s u r f a c e o f t h e f a b r i c f e a t u r e s t h e R a i n Sy s t e m , w h i c h m a k e s t h e w a t e r d r i p o f f. T h e r e a r e ®

t h r e e n a t u r a l c o l o u r s a v a i l a b l e : n i t s c h o l a ( h a z e l n u t ), i z u n ( b l u e b e r r y ), t s c h e n d r a ( a s h ) .


zai — w h a t p a s s i o n c a n d o

zai AG V i a d a l l a St a m p a 8 71 80 Disentis Switzerland

P h o n e + 41 8 1 9 3 6 4 4 5 5 info@zai.ch w w w. z a i . c h


cassacca