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Art in DIE ZEIT

www.zeit.de


The Art Market Four good reasons for this quality environment The readers of DIE ZEIT are not only interested in art, but also have the financial means to buy art. DIE ZEIT features famous (guest) authors, such as Hanno Rauterberg, Tobias Timm, Lisa Zeitz and Annegret Erhard. Each week the Art Market includes at least one editorial page with information relevant to the art enthusiasts among the readers of DIE ZEIT. During the auction periods in autumn and spring, The Art Market is extended to two pages. The Art Market in DIE ZEIT offers you eyeplacement opportunities to enable you to appeal directly to your target groups.

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The Art Market

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DIE ZEIT – Quality is convincing Sold copies in comparison with the competition

501.415 412.994

401.143 357.722

354.317

DIE ZEIT sells 501,415 copies per week

250.959

137.725

Source: IVW III/2012, Criterion: No. of copies sold

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DIE ZEIT – a partner with a wide distribution Distribution in comparison with the competition

.2,34

1.35

1.28

1.24

1.18

DIE ZEIT reaches 2.34 million readers per week

0.94

0.51

Source: AWA 2012, criterion: total distrribution figures in millions of readers

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DIE ZEIT – A consistent leader Development of distribution in comparison with the competition

2.500.000

DIE ZEIT: + 18.0%; (2.22 million) 2.000.000

1.500.000

WamS: - 23.3%; (1.25 million) SZ: - 13.6%; (1.20 million) FAS: + 3.5%; (1.17 million) FAZ: 0%; (1.12 million)

1.000.000

Die Welt: + 11.5%; (0.87 million) 500.000

0 2003 Source: AWA 2003 - 2012

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2004

2005

2006

2007

2008

2009

2010

2011

2012


DIE ZEIT/Handelsblatt – A strong combination Readership: Exclusivity and overlapping Exclusive readers of first title

DIE ZEIT / Handelsblatt

FAZ / FAS

Die Welt / WamS

Source: AWA 2012, figures in millions

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Double readers

Exclusive readers of second title

2.23

0.82

0.73

0.37

0.21

0.11

0.87

1.14

0.40

Total distribution

2.73 million

2.06 million

2.08 million


DIE ZEIT/Handelsblatt – Exclusive target groups Readership: Exclusivity and overlapping Double-readers

Exclusive readers – new potential

2.18 million Overlapping FAZ / FAS

0.55

2.18

readers of ZEIT/Handelsblatt can be reached exclusively via these two papers

0.55 Mio. Overlapping Die Welt / Wams

0.44

Source: AWA 2012, Figures in millions

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2.29

of ZEIT/Handelsblatt readers can also be reached via the FAZ/FAS


DIE ZEIT readers – successful and well-situated With DIE ZEIT you can reach your target group

discerning 1.05 million ZEIT readers are quality or luxury-oriented consumers.

successful 0.43 million ZEIT readers hold executive positions.

Source: AWA 2012

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wealthy 1.33 million ZEIT readers have the social-financial status 1 or 2.


DIE ZEIT readers – well-funded/art affinity You should not miss out on this target group

DIE ZEIT

FAS

FAZ

29.1 %

481,000

23.2 %

336,000

25.6 %

312,000

WamS

22.6 %

288,000

SZ

27.8 %

266,000

Die Welt 21.6 %

204,000

Handelsblatt 22.7 % 154,000 Source: AWA 2012, criterion: net househ. income 5,000 Euro ++ and share of personal value orientation: understanding of art, often preoccupeid with art.

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481,000 ZEIT readers have a net household income of â‚Ź 5,000 ++

29.1 % of these are seriously interested in art


DIE ZEIT – very economic Advertisement Rates in comparison with the competition (Format: 120/2-column 4c)

DIE ZEIT

Handelsblatt

Die Welt / WamS

€ 1,680.-

€ 2,016.-

€ 2,488.-

DIE ZEIT / Handelsblatt

FAZ / FAS

Source: Rates for ads 2012, format: 120 mm / 2-column 4c

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Lowest advert Rate and highest circulation figures

€ 3,696.-

€ 5,040.-


DIE ZEIT – very economical Contact rate per thousand in comparison with the competition

DIE ZEIT

Die Welt / WamS

DIE ZEIT / Handelsblatt

FAZ / FAS

Handelsblatt

€ 0.72

€ 1.07

With only € 0.72 1,000 ZEIT readers can be reached

€ 1.30

€ 2.07

€ 3.9

Source: AWA 2012; ad rates 2012 Definition: The contact rate per thousand states what amount of money must be invested for an advertising medium in order to reach one thousand people in a certain target group through visual contact.

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Formats and Rates 2012 Discounts

Formats and rates Highlight advertisements Format WxH

Rate 4c

Formats from 2 pages upwards 145.5 x 150 mm

€ 7,500.-

145.5 x 100 mm

€ 5,000.-

145.5 x 75 mm

€ 3,750.-

Formats from 1 page upwards € 2,500.-

70.5 x 100 mm

Classified ads (sample formats) Format WxH

Rate b/w

Rate 2c

Rate 4c

1

120 mm / 2-column

€ 1,296.-

€ 1,488.-

€ 1,680.-

2

100 mm / 2- column

€ 1,080.-

€ 1,240.-

€ 1,400.-

3

25 mm / 2- column

€ 270,-

€ 310.-

€ 350.-

4

60 mm / 2-column

€ 648.-

€ 744.-

€ 840.-

Further formats upon request. Publication weekly, every Thursday, deadline for ads: Thursday of the previous week, 16:00 hrs

%

Discount scale Highlight discounts* 6x 5%

Millimetre rates

3x 5%

12 x 10 %

5 x 10 %

14 x 15 %

10 x 20 %

36 x 20 %

Art Market

Rate b/w

Rate 2c

Rate 4c

€ 5.40

€ 6.20

€ 7.00

Calculation of the rate for an advertisement No. of columns x height (in mm) x millimetre rate

* Will be offset against the ad last placed in each case. Increases in the discount increments are possible.

www.zeit.de 1

1 column = 45 mm 2 columns = 91.5 mm

3 columns = 138 mm 5 columns = 231 mm 7 columns = 324 mm 4 columns = 184.5 mm 6 columns = 277.5 mm 8 columns = 371 mm


Formats and Rates 2013 Discounts

Formats and Rates Highlight ads Format WxH

Rate 4c

Formats from 2 pages upwards 145.5 x 150 mm

€ 7,500.-

145.5 x 100 mm

€ 5,000.-

145.5 x 75 mm

€ 3,750.-

Formats from 1 page upwards € 2,500.-

70.5 x 100 mm

Classified ads (sample formats) Format WxH

Rate b/w

Rate 4c

1

120 mm / 2-column

€ 1,416.-

€ 1,896.-

2

100 mm / 2-column

€ 1,180.-

€ 1,580.-

3

25 mm / 2-column

€ 295.-

€ 395.-

4

60 mm / 2-column

€ 708.-

€ 948.-

Further formats upon request. Publication weekly, every Thursday, deadline for ads: Thursday of the previous week, 16:00 hrs.

%

Discount scale

Millimetre rates Highlight discount*

6x 5%

3x 5%

12 x 10 %

5 x 10 %

14 x 15 %

10 x 20 %

36 x 20 % * Will be offset against the ad last placed in each case. Increases in the discount increments are possible.

www.zeit.de 1

Art Market

Rate b/w

Rate 4c

€ 5.90

€ 7.90

Calculating the rate of an advertisement Number of columns x height (in mm) x millimetre rate 1 column = 45 mm 2 columns = 91.5 mm

3 columns = 138 mm 5 columns = 231 mm 7 columns = 324 mm 4 columns = 184.5 mm 6 columns = 277.5 mm 8 columns = 371 mm


Contacts ZEIT Kunstverlag GmbH & Co. KG

Representatives of the publishers Art Market Germany Representatives of the publishers, Art Market - Abroad

Advertising Manager

Bavaria, Baden-Württemberg, Saarland,

Rhineland-Palatinate: Michael Menzer S. Fahr Verlags+Presse Büro e.K. Tel.: +49 / (0)40 / 32 80 34 63 email: Michael.menzer@weltkunst.de Tel. +49/(0)83 62/507 49 96 Fax +49/(0)83 62/507 49 97 info@verlagsbuero-fahr.de Advertising Sales

North Rhine-Westphalia, Lower Saxony, Bremen:

Dr. Ursula M. Boekels Verlagsbüro Roger Thomé Tel.: +49 / (0)40 / 32 80 16 33 Roger und Carola Thomé E-mail: ursula.boekels@weltkunst.de Tel. +49/(0)23 51/2 14 85 Fax +49/(0)23 51/3 83 81 Juliane Lang roger.thome@t-online.de Tel.: +49 / (0)40 / 32 80 16 34 carolathome@t-online.de E-mail: juliane.lang@weltkunst.de Berlin, Hamburg, Schleswig-Holstein, Hesse, Brandenburg, Saxony, Thuringia, Saxony-Anhalt, Mecklenburg-Western Pomerania:

PRINT CONTACT GmbH & Co. KG Matthias Benz Tel. +49/(0)30 44 37 38 0 Fax. +49/(0)30 44 37 38 27 info@printcontact-berlin.de

www.zeit.de

Switzerland

TopMedia Sales Walter von Siebenthal Tel. +41/(41)/710 57 01 Fax +41/(41)/710 57 03 walter.vonsiebenthal@topmediasales.c h Italy

Blei Spa Victoria Piaggio Tel. +39/02/72 25 12 64 Fax +39/02/72 25 12 51 v.piaggio@bleispa.it


Art in DIE ZEIT