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OW_Media-englisch_2013_OW-TH_Mediadaten_04/05 o.A. 16.01.13 10:38 Seite 1

Advertising rates 2013


OW_Media-englisch_2013_OW-TH_Mediadaten_04/05 o.A. 16.01.13 10:38 Seite 2

Month after Month ‌

‌ international premiere bulletins and playing schedules of the leading opera houses, singer portraits, interviews, reports, politico-cultural commentaries, CD-, DVD-, and book-reviews. Opernwelt is the opinion-leading opera magazine, read worldwide by artists and conoisseurs of opera. We have a large number of educated and upper-income readers who like to travel and evaluate the advertisements according to their individual plans.


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Contact Editors Stephan Mösch, Albrecht Thiemann Editorial Address Opernwelt, Knesebeckstr. 59-61, D-10719 Berlin Tel.: +49 (0)30/25 44 95 0, Fax: +49 (0)30/25 44 95 12 redaktion@opernwelt.de www.kultiversum.de/opernwelt Advertisements and www.kultiversum.de/opernwelt MediaService Kusche, Annika Kusche Carmenstrasse 4, 40549 Düsseldorf Tel.: +49 (0)2154/429051, Fax: +49 (0)2154/41705 kusche@kusche-media.com mediaservice.kusche@gmx.de Advertisement rates for our online platform «kultiversum» are available by mail on request.

Frequency of Publication monthly with a double issue in August and a Yearbook at the beginning of October Purchase Prices single copy: 9,80 €, double issue: 14,80 €, Yearbook: 24,80 € annual subscription in Germany: 137,60 € (incl. Yearbook and shipment) Circulation 10.000 copies Range of Coverage 20.000 readers (subscribers, purchasers and readers in libraries; source: survey among readers) Terms of Payment Net within 30 days; in case of prepayment 2% discount provided that older bills are not overdue. Publisher Der Theaterverlag - Friedrich Berlin GmbH Knesebeckstr. 59-61, D-10719 Berlin Publisher and CEO: Michael Merschmeier


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Survey among readers

SOCIO-DEMOGRAPHIC DESCRIPTION Gender female 28% male 72% Age 14–29 years 12% 30–39 years 19% 40–49 years 17% 50–59 years 27% 60+ years 25% Educational achievement secondary school 5% advanced school without diploma 19% diploma/academic 76% Job employed 69% unemployed 31% (students, pupils, apprentices, housewives, pensioners, unemployed)

Job-related situation freelancer

29%

executive staff respectively civil servant

41%

employee respectively civil servant

28%

skilled worker/worker Net income (per month) less than 1.000 € 1.000 € up to 2.000 € 2.000 € up to 3.000 € 3.000 € and more not specified READING BEHAVIOUR opernwelt copies are handed down collected discarded The interest in opernwelt is private mostly or partly job-related

2% 7% 21% 26% 36% 10%

17% 82% 1% 74% 26%

Co-readers per issue single reader 1 other reader 2 other readers more than 4 other readers PERSONAL INTERESTS / JOURNEYS Interest in similar cultural fields literature concert in operatic form play ballet/dance theatre

36% 43% 12% 8%

48% 31% 17% 2%

Short trips (up to 5 days) per year none 7% 1 up to 2 28% 3 and more 64% Journeys (more than 5 days) per year none 7% 1 up to 2 37% 3 and more 55%


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Advertisement parameters

Magazine size: 240 mm wide, 300 mm high Type area: 213 mm wide, 260 mm high bleed ad (b. a.): + 3 mm bleed to all sides

1/3 page vertical 65 x 260 mm 75 x 300 mm (b. a.)

1/4 page horizontal 213 x 62 mm

1/1 full page 213 x 260 mm 240 x 300 mm (b. a.)

1/2 page horizontal 213 x 128 mm 240 x 145 mm (b. a.)

1/2 page vertical 101 x 260 mm 111 x 300 mm (b. a.)

1/4 page vertical 101 x 128 mm

1/4 page narrow vert. 46 x 260 mm

1/8 page horizontal 101 x 62 mm

1/3 page horizontal 213 x 84 mm 240 x 98 mm (b. a.)

stopper 35 x 25 mm


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Advertising rates

page part

price in € b/w

price in € 4c

price in € b/w Yearbook

price in € 4c Yearbook

cover II, cover IV

4.600,- each

2.900,- (only cover II)

cover III

4.400,-

2.900,-

1/1 full page

3.200,-

3.900,-

1.900,-

2.500,-

1/2 page horizontal

1.700,-

2.300,-

950,-

1.600,-

1/2 page vertical

1.700,-

2.300,-

950,-

1.600,-

1/3 page horizontal

1.200,-

1.600,-

750,-

1.250,-

1/3 page vertical

1.200,-

1.600,-

750,-

1.250,-

1/4 page horizontal

900,-

1.250,-

1/4 page vertical

900,-

1.250,-

1/4 page narrow vertical

900,-

1.250,-

1/8 page horizontal

500,-

750,-

stopper

200,-

Stoppers must be booked five times a year (text updates possible at all times).

SPECIAL FORMATS AND SPECIAL COLOURS AVAILABLE ON REQUEST

Bleed ads 10% price surcharge Colour separations colour separations not included Layout fees layout fees on a time and material basis Discounts combination discount for opernwelt and kultiversum by arrangement Inserts see dates / print Agency fees We grant 15% agency comission with proof of agency involvement and agency billing.


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Deadlines Issue

Date of publication

Deadline for booking

Deadline for artwork

January

2013-01

2012-12-21

2012-11-22

Ad deadline +3 working days

February

2013-02

2013-01-29

2012-12-21

Ad deadline +3 working days

March

2013-03

2013-02-26

2013-01-25

Ad deadline +3 working days

April

2013-04

2013-03-26

2013-02-27

Ad deadline +3 working days

May

2013-05

2013-04-26

2013-03-27

Ad deadline +3 working days

June

2013-06

2013-05-29

2013-04-25

Ad deadline +3 working days

July

2013-07

2013-06-25

2013-05-24

Ad deadline +3 working days

August

2013-08

2013-07-24

2013-06-25

Ad deadline +3 working days

Sept./Oct. 2013-09/10

2013-08-29

2013-07-25

Ad deadline +3 working days

November 2013-11

2013-10-29

2013-09-25

Ad deadline +3 working days

December 2013-12

2013-11-26

2013-10-25

Ad deadline +3 working days

January

2014-01

2013-12-19

2013-11-22

Ad deadline +3 working days

Yearbook

2013

2013-10-01

2013-06-25

by arrangement


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Printing data

Please submit advertisement data in hi-res pdf format. The colours used in the documents must be elementary colours of the EURO chart. For profiling image data and creating proofs the «ISOcoated_v2_eci.icc» profile can be used. In case of black-and-white ads we require a print-out for checking purposes. While creating your ad please allow for a trim of at least 3 – 5 mm. Please send your data per mail to: kusche@kusche-media.com Inserts Up to 25 gr = 190 Euro /per thousand; including the postal charges. Every further 5 gr = 5 Euro /per thousand. Maximal format = 204 x 292 mm Please see confirmation order sheet for address of shipment. Free home delivery. Prior transmittal of insert is required.


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Publishing house and editorial departments

Der Theaterverlag Friedrich Berlin GmbH Knesebeckstr. 59-61, D-10719 Berlin Tel. +49/30/25 44 95 0 Fax +49/30/25 44 95 12 HRB Berlin-Charlottenburg 64682 B Publisher and CEO: Michael Merschmeier

tanz

Theater heute

Europas führende Tanzzeitschrift Europe's leading dance magazine Knesebeckstr. 59-61 D-10719 Berlin Tel. +49/30/25 44 95 20 Fax +49/30/25 44 95 24 redaktion@tanz-zeitschrift.de www.kultiversum.de/tanz

Knesebeckstr. 59-61 D-10719 Berlin Tel. +49/30/25 44 95 10 Fax +49/30/25 44 95 12 redaktion@theaterheute.de www.kultiversum.de/theaterheute

kultiversum

BTR

The Cultural Online-Platform Knesebeckstr. 59-61 D-10719 Berlin Tel. +49/30/25 44 95 61 Fax +49/30/25 44 95 81 redaktion@kultiversum.de www.kultiversum.de

Magazine for event technology, architecture, décor and management Bühnentechnische Rundschau Knesebeckstr. 59-61 D-10719 Berlin Tel. +49/30/25 44 95 74 Fax +49/30/25 44 95 69 redaktion@btr-friedrich.de www.btr-friedrich.de

On the title: «Das Mädchen mit den Schwefelhölzern» at the Deutsche Oper Berlin, 2012

© Bresadola/drama-berlin.de


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