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CeBIT 2013 Boosting your business via new services and efficient lead generation

Heart of the digital world


Welcome to the No. 1 event for the digital world! Across the world, communication technologies are bringing people and business processes closer together. But there’s still no substitute for face-to-face meetings between two individuals. And that’s where CeBIT comes in. The show is a must for the entire industry – so there’s no better place to meet the people you want to talk to. Here you’ll have every opportunity to network with customers and business partners on an international basis. The show’s sector-specific platform structure is designed to position you clearly in the marketplace, while our new, refined service offerings facilitate effective matchmaking and lead management. Which means you can reach your specific target groups more speedily and efficiently. You’ll also get your business noticed in an environment where innovation is key. You’ll be able to showcase your products and services at an event that attracts global media coverage across all channels. And you’ll have unique opportunities to recruit skilled and highly motivated personnel. Use our expertise to generate more sales for your business and gain a foothold in new growth markets at CeBIT. Our range of participation options is designed to meet your specific needs: from customized presentation formats to attractive new, all-inclusive solutions offering a ready-to-go stand plus a package of marketing and communication services. You’ll find it has never been easier to exhibit at the show. Meanwhile you can focus on what really matters – growing your business at CeBIT 2013. We look forward to seeing you at the show. Yours sincerely,

312,000 Frank Pörschmann Member of the Board at Deutsche Messe

visitors from over 110 countries

als 110 Nationen Besucher aus mehr

312.000 2

A look back at CeBIT 2012

CeBIT 2012: impressive results A glance at a few of the figures for CeBIT 2012 shows the opportunities that await you in 2013. More than 4,000 exhibitors generated 7 million business contacts in just 5 days. The top companies and key decision-makers were all at CeBIT 2012, together with high-calibre guest speakers, leading journalists and bloggers. No other ICT event offers better prospects for networking at an international level, initiating new business deals and generating so many new leads in a short space of time. Take advantage of all these opportunities to grow and develop your business. PUSH YOUR BUSINESS – by exhibiting at CeBIT 2013!

> 4,000


> 5,100

companies from 70 nations

international business delegations

journalists from 65 countries

20 %

50 billion

20 billion

of the trade visitors came from outside Germany

euros a year in new investment

media contacts

1,500 lectures, workshops and seminars

7 million business contacts

For all the facts and figures on Vorträge, Workshops CeBIT 2012, go to:


CeBIT 2012, go to: For all the facts and figures on

7 Mio.



What CeBIT can do for your business

Discover the full potential of CeBIT CeBIT is so many things: a source of new ideas, a showcase for the latest trends, a driver of new business – and the meeting place for all sectors of the industry. Numerous sector-specific platforms and customized service offerings will help you to make the most of this unique business resource. Exhibiting here is a cost-effective way to reach your main target groups and decision-makers, get your message across to potential customers, partners and opinion-formers, and generate new business contacts. We’ll work together with you to achieve the one goal that matters: growing your business for the future.


Effective services that deliver the goods Lead management CeBIT is renowned for its networking opportunities. Whether it’s matchmaking, hosting business delegations or laying the foundations for business deals ahead of the show via the Internet – our range of services is designed to get you talking quickly to potential business partners all the year round. Recruitment Position your business as an attractive employer, and make direct contact with career entrants and established professionals – either at your stand or in private meeting rooms. By signing up to our online jobsearch facility and taking part in the Forum or dedicated “Recruiting Day”, you can recruit international talent and the cream of the digital world right here at the show. Advertising / Sponsorship Are you interested in a communications concept designed around your specific needs? We’ll be pleased to advise you about innovative advertising formats in online and print media or at the Exhibition Grounds, as well as sponsorship packages for forums, workshops or media services: the choice is yours! Media Make the most of our international experience to present your company to maximum effect in the media, and to put your message across successfully to potential customers and trade visitors. We can help you plan your PR campaigns and arrange press conferences at the show, Internet TV appearances and much more besides. Corporate events Do you want to showcase your business in a premium context? Tell us what you are thinking of – the CeBIT Corporate Events team will be pleased to discuss exclusive event concepts designed just for you.

Any questions? If so, just get in touch at or call us on +49 511 89-33155 or call us on +49 511 89-33155 Any questions? If so, just get in touch at



CeBIT pro »An extensive supporting program allowed for good discussions on future-oriented themes. CeBIT has proven a success for Huawei in every respect and we are looking forward to being here again next year.« Lewis Xu, CEO, Huawei Technologies Deutschland GmbH, Berlin, Germany

CeBIT gov »CeBIT 2012 was an all-round success for the Federal Printing Office. The motto ‘Managing Trust’ has drawn particular attention to Germany’s new ID documentation and the eID service. Both the number of visitors and the quality of the contacts made at the trade show exceeded our expectations.« Ulrich Hamann, Chairman of the Board of Management, Bundesdruckerei GmbH, Berlin / Germany

CeBIT lab »We bring together the three fields of knowledge, ­research and entrepreneurship. The interface that emerges is replicated at CeBIT, which means that it is essential for us to be represented here in order to intensify links with the business world.« Prof. Dr. Willem Jonker, CEO, EIT ICT Labs, Brussels, Belgium

CeBIT life »Due to the increasing integration of IT and Infotainment in our vehicles it seemed appropriate for us to exhibit here. We were able to use the event as a platform for business leads and were also able to hold many B2B talks at our stand.« Tim Fronzek, Communications Product and Technology, Audi AG, Ingolstadt, Germany


Focus on your target group CeBIT pro Present your innovative business solutions to an international trade public and unlock new growth potential. Your target group: decision-makers from industry, commerce, the skilled trades and the service sector

CeBIT gov Your solutions for the public sector – from e-government to the healthcare industry – will find a receptive audience here. Your target group: decision-makers from public administration, education and healthcare, and transport services

CeBIT lab If you represent a college or university, research establishment or start-up, this is the place to showcase your business ideas, visionary concepts and prototypes. Your target group: decision-makers from industry and service enterprises, the political and business community, as well as product developers, commercial buyers and investors

CeBIT life Show your company in its best light – on this fascinating platform for today’s digital lifestyle. Your target group: technology enthusiasts, dealers, commercial buyers, early adopters, journalists and media representatives

CeBIT Global Conferences Make sure you have your say at the world’s leading ICT congress. Here an informed professional audience meets the opinion makers of the digital world.

Any questions? If so, just get in touch at or call us on +49 511 89-33155 or call us on +49 511 89-33155 Any questions? If so, just get in touch at ence meets the opinion makers of the digital world.


Stand space only

Customized solution or all-inclusive package? The choice is yours. Whether you want a customized presentation where you supply your own stand or a one-stop, all-inclusive solution – CeBIT offers you a choice of options for an optimal presentation of your business. You’ll get personal attention from our customer service team, with a full range of services and packages tailored to your requirements. Stand space only – you design your own presentation If you decide to supply your own stand, just book your stand space in the normal way. Any additional services can be booked as required. Details of all our services, together with pricing information, can be found in the accompanying price list. Our full Terms and Conditions of Participation can be viewed online at:

Our new “fair-packages”: all-inclusive solutions complete with stand space, fully assembled stand and services Developed by professionals, for professionals: a popular choice for many years, our new “fair-packages” offer you more than ever before. We can supply stand space, a fully assembled stand, basic utilities and stand cleaning, contact management and catering services as well as marketing services – all as a single, one-stop package. This reduces to a minimum the work you have to do before the show, leaving you free to concentrate on the things that matter most: making new contacts, conducting sales negotiations and getting new orders.

And it pays to decide early: a generous early booking discount applies to all bookings made by 30 June 2012!


to all bookings made by 30 June 2012! a generous early booking discount applies And it pays to decide early:


A great deal for very little effort: the benefits of our new “fair-packages” A perfect presentation: Choose the stand model that suits you best – we’ll put your logo on your stand and provide basic furnishings and fittings such as table and chairs. More time for customers: We’ll ensure your stand is supplied with all the basics, such as electricity and regular cleaning services, so that you don’t have to think about these things during the show. Relaxed ambience: Why not treat your customers to a selection of drinks, pastries or a restaurant voucher? A basic catering service is included in our packages. Enhanced presence: Grab attention before, during and after the show with our additional marketing and PR services. We can supply personalized correspondence stickers for your invitation mailings, offer you various options for placing your logo in the printed exhibitor catalogue or hall plan and provide an online press info box. Optimized contact management: Thanks to our integrated lead management and matchmaking services, including Match & Meet, compilation of all leads and assistance with invitation mailings, you’ll get your message across to potential customers and other interested parties. Choose the solution that best meets your needs from our four package options – “Basic”, “Comfort”, “Premium Style” or “Premium Trend” – plus two upgrade options. We’ll ensure that everything goes smoothly, with full support from our professional team – and at very affordable prices. You can call our “fair-package” hotline on +49 511 89-38000. You can also find full details online at:

Our formula for a successful presentation Stand space


stand package




maximum contacts

fläche Ausstellungs-






Kontakte maximale

Unsere Formel für Ihren Messeerfolg


Lead generation

Reach even more new customers with our service campaign Our aim is to maximize your business success. So at CeBIT you should take advantage of a unique service package that has been further refined and upgraded for 2013. It provides you with a range of well-tried tools for increasing your sales and growing your business. Targeted lead generation with Deutsche Messe Interactive Our subsidiary Deutsche Messe Interactive works throughout the year to introduce you to prospective business partners, so that you reap the benefits when CeBIT takes place. Services available include: Personalized e-mail campaigns: targeted specifically at potential customers. Extended online reach with info boxes: maintain a year-round dialogue with new contacts through targeted placement of banners on business portals. Appointment scheduling service: a call centre screens your contacts and invites the right customers to your corporate event.

You can find further information at:

10 You can find further information at:

Contact management

Match & Meet – your platform for getting new customers Our matchmaking service “Match & Meet” is designed to support your sales operation with specific B2B contact recommendations and configurable services. Match & Meet Online, Onsite and other service modules Our Match & Meet Online platform is available for your use 365 days a year. Here you can post and update your corporate profile, present your products and services to customers worldwide, make direct contact with potential business partners and cultivate your contacts on an ongoing basis. Would you like to meet potential business partners right here at the show? Match & Meet can make it happen. We can schedule appointments for you – either at your stand or in the central Match & Meet Area – book conference rooms for private discussions, or organize a full business delegation program. By taking advantage of the extensive range of professional services available through Match & Meet, you’ll ensure that your presentation delivers what you want. The Match & Meet team will be pleased to discuss your specific needs and will provide personal support throughout the matchmaking process. Tel. +49 511 89-34550.

»Match & Meet helped me to find more than 20 potential partners at CeBIT 2012 and to have discussions with 15 companies. As a result I was able to increase the number of positive sales leads by more than 25 %. It’s an ideal platform, and I warmly recommend it.« Gertraude Gusmini, Partner Marketing and Event Manager, SBS Software GmbH

You can find further information at: You can find further information at:


CeBIT hall plan

Hardware & Multimedia Solutions (Halls 14 – 17) Business IT (Halls 2 – 6, 12) · Business Transformation · Cloud Services · IT-Services/Managed Services/ Outsourcing · Enterprise Applications · Enterprise Resource Planning (ERP) · Customer Relationship Management (CRM) · Intralogistics Software Solutions · Business Intelligence (BI), Business Analytics · Business Process Management (BPM) · Enterprise Content Management (ECM) · Human Resource Management (HR) · AutoID/RFID · Logistics Software Solutions · Point of Sale (POS) · Embedded Software & Systems · Open Source Solutions · Software & System Management · Mailing & Office Solutions · Output Management/Input Management · Business Storage & Server Technologies · Virtualization · Cloud Computing Webciety – Internet Solutions (Hall 6) · eCommerce · Digital Marketing · Web Content Management · Social Media/Social Business · Mobile Services & Apps · Web Hosting & Cloud Services Security World (Hall 12) · Anti-Spam & Anti-Virus Solutions · Biometrics · Card Technology · Cloud Security · Managed Security Services · Network Security · Video Surveillance · Mobile Security · IT-/IP-based Security · Banking & Finance Business Communications & Networks (Hall 13, P32 – 35, Open-air site) · Broadband Technologies & Solutions · Next Generation Networks (NGN) · IP Technologies/VoIP/SIP · Network Components · Unified Communication · Wireless Communication · Mobile Solutions Professional & Public Infrastructure (Hall 11) · Next Generation Networks (NGN) · Network Components · Data Center Technologies & Solutions · Telematics & Automotive · Intelligent Transport Systems · M2M – Machine-to-Machine Communication · Smart Infrastructure · Urban Solutions · Smart Home

Research & Visions (Hall 9) · Display Technologies · Computer, PC · Universities, Technology Institutes · Notebooks · Corporate Research · Next level S3D (Hardware & Software, · Applied Research Applications) · Basic Research · Cases, Coolers, Power Supplies · Global Hightech Cluster · Components · Elite Universities, Top Institutes · Graphics & Sound · Peripherals New Technologies & Ventures (Hall 9) · Mobile & Personal Storage · Start-up/Spin-off · Mobile Phone Accessories · Law, Standardization, Regulation · Accessories & Bags · Venture Capital & Private Equity · Visual & Audio Technologies, Imaging · Investment & Funding · Consumer Electronics · Future Internet · Mobile Devices · Internet of Things/of Services · Tablets · Industry 4.0 · Smartphones · Semantic Web · Netbooks · Open Cloud Technologies · Portable Gadgets · 3D Technologies · Robotics – Humanoids, Planet Reseller (Hall 14/15) Game- and Servicerobots · Component and specialty distributors · Urban Visions · Systems houses, integration and · Life in Danger/ service providers Disaster Management · Purchasing co-ops · Assisted Living · Value Added Retailer · Efficiency/Green ICT Technologies · Broadliner Innovation & Skill Management (Hall 9)

Solutions for the Digital Lifestyle (Halls 23, 26) · Events · Games · Media · Operate · Living · Interaction · Mobility · Activity · Content · App · Design · Multimedia · Usability

CeBIT Global Conferences (CC, Room 2) Jobs & Recruiting (Hall 9) Code_n13 (Hall 16)

· Education · eLearning · Innovation Sourcing

Public Sector Parc (Hall 7) · Broadband · Business Intelligence · Cloud Computing · D115 · De-Mail · Document Management/ Process Support/Archiving · eGovernment 2.0 · eParticipation/eInclusion · eTendering/ Cross-platform Tendering · Financial Management · Geo-information Systems · IT Security/Cyber Defence/ Public Key Infrastructure · IT Management/IT Controlling · Public Safety and Internal Security · Open Data/Open Government · Outsourcing · Personnel Management · Shared Service Centers · Social Media · Web 2.0


Radio TV Center

Match & Meet

International Forum Design

Information Center

Open-air site

Convention Center

Hermes tower

House of Nations

Health & Prevention (Hall 8) · AAL (Ambient Assisted Living) · Apps in the Healthcare Sector · eHealth/Mobile Health · Healthcare Management · Home Care Systems · Innovative Technologies for Health & Quality of Life · Generation 60+ · Telemedicine

5/2012 5/2012 ·· Modifi Modifications cations reserved reserved ·· 120529 120529


Your CeBIT team Business IT Oliver Kruse Tel. +49 511 89-33764 Ines Engel-Orsini Tel. +49 511 89-33143 Jan-Hendrik Tiedje Tel. +49 511 89-33119 Webciety – Internet Solutions Florian Eisenbach Tel. +49 511 89-33158 Security World Mike Bär Tel. +49 511 89-33163 Business Communications & Networks Simone Richter Tel. +49 511 89-33127

Public Sector Parc Gabriela Baulecke Tel. +49 511 89-33133 Health & Prevention Daniela Weir Tel. +49 511 89-33129

Professional & Public Infrastructure Gunda Lippoldt Tel. +49 511 89-33114 Hardware & Multimedia Solutions Stefanie Berndt Tel. +49 511 89-33157 Annette Levy Tel. +49 511 89-32576 Guido Mack Tel. +49 511 89-32573 Kerstin Taoufik Tel. +49 511 89-33165 Planet Reseller Steffen Buck Tel. +49 511 89-33142

Diana Schreiber Tel. +49 511 89-33109

Katrin Friehmelt Tel. +49 511 89-32587 Stephanie Wieghaus Tel. +49 511 89-33135 Florian Eisenbach Tel. +49 511 89-33158

CeBIT Events Worldwide Since 1999 Deutsche Messe has been organizing CeBIT events at selected overseas venues. This is a great opportunity for you to explore new sales markets in a globalized economy. BITS – a CeBIT event 14 –16 May 2013, Porto Alegre, Brazil South America’s Exhibition and Conference for Business IT CeBIT Australia 28 – 30 May 2013, Sydney, Australia Australasia’s leading Business and Technology Event CeBIT Bilis¸im Eurasia 24 – 27 October 2013, Istanbul, Turkey International Trade Fair for Information Technology, Telecommunications, Software & Services, Satellite Communication, Broadcasting and TV Content Your contacts for CeBIT Events Worldwide

Organized by

Sandra Mathews Jeanna Alexejev Tel. +49 511 89-31418/-31413

German companies are warmly invited to exhibit in the German national pavilions and take advantage of our attractive all-inclusive “fair-packages”.

attractive all-inclusive “fair-packages”. German national pavilions and take advantage of our German companies are warmly invited to exhibit in the


OBS – booking made easy

5 good reasons for exhibiting at the show 1. You’ll reach your target groups more quickly and generate the maximum number of business contacts with minimum effort – thanks to our sector-specific platform structure and professional lead management services.

2. You’ll benefit from the charisma of the world’s No. 1 ICT event, which attracts visitors from over 110 countries – so high contact rates for international networking are guaranteed.

3. You’ll be presenting your products and services to senior decision-makers and opinionformers – and our media services have the global reach to project your profile worldwide.

4. You can contribute to the debate at the digital world’s top international convention – the CeBIT Global Conferences.

5. You can position your company as an attractive employer and recruit skilled personnel at the show – with a minimum input of time and effort.

OBS – booking made easy

Planning, registering, booking: You can start preparing for your presentation at CeBIT 2013 right now – using our handy Online Business Service (OBS): You can plan and cost your presentation in detail. You’ll have full transparency and cost control when booking and running your stand. You can place orders for a complete range of services – from a water connection to online advertising.

Book by 30 June 2012 to get your early booking discount!

If you have any questions about OBS or the use of access data, just contact our dedicated OBS team – by telephone on +49 511 89-37000 or by e-mail at: or by e-mail at: by telephone on +49 511 89-37000 contact our dedicated OBS team – OBS or the use of access data, just If you have any questions about

Deutsche Messe Messegel채nde 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626


Heart of the digital world

Printed in Germany 05/2012

Contact details for our local sales partners worldwide are listed at

Information Brochure 2013  
Information Brochure 2013