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PrePress 路 cross meDIa 路 Press 路 PostPress 路 PackagIng ProDuctIon

2013 meDIa InformatIon Valid from 1st January 2013

gazine a m e d a r t leading high reach

ribers c s b u s r o f ne number o group t e g a r t r u yo = pr e c i s e l y


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Official magazine of the FDI, the management association for the German printing and information processing industry.

media Information · 2013

PREPRESS · CROSS MEdIA · PRESS · POSTPRESS · PACKAGING PROdUCTION

delivering your success deutscher drucker is the printing and media industry’s leading trade magazine 7 WAYS YOUR MARKETING BENEFITS ∂

Deutscher Drucker appears fortnightly

Number one for sales: 6,243 copies (IVW II/12)

Number one for subscriptions: 6,209 copies (IVW II/12)

lowest cost per thousand subscribers

Broadest coverage

Key target group: managers, experts, professional users

Number one for recruitment and used machinery

CONTENTS Page 2 3 4 5 6 7 8 10 11 12 14 15 16 17 18 20 23

Thema 7 ways your marketing benefits Customer testimonials Highly rated – survey results Circulation media advice and sales subscribers Advertising rates – Display advertising Advertising rates – Bound and loose inserts Facts and Figures Advertising rates – Recruitment advertising Advertising rates – Directory Advertising rates – For sale/Wanted Editorial contacts Technical details – Data delivery Editorial schedule www.print.de – the portal for the printing and media industry General Terms and Conditions


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Deutscher Drucker CUSTOMER TESTIMONIALS

Smart media planners use the print magazine with the biggest reach

»

Up to the minu te, comprehensive information delivery is impo rtant in my job. DD offers m e precisely the right platfo rm to keep me abreast of the latest developments in the printing and pa per industry.

«

Angelika Peled Corporate Communication Manager Antalis GmbH

»

ed We have long us ker to great uc Dr r he sc ut De rporate image effect for our co to promote advertising and shows at ce our presen hibiting. ex e ar we e er wh r is an ke uc Dr r Deutsche ent in our important elem ities. advertising activ

« Christian Schenk Managing Director SPRINTIS Schenk GmbH & Co. KG


Deutscher Drucker HIGHLY RATED – SURVEY RESULTS

Our magazine and its editors are highly rated

80%

of industry specialists state that you have to read Deutscher Drucker if you want to be able to contribute to industry discussions*.

Deutscher Drucker is the world’s best-known trade magazine for the printing industry. By coordinating your communication campaigns with its editorial schedule you can be sure of benefiting from precisely the right editorial environment and generating the best possible advertising contacts. No other trade magazine offers a better editorial environment

* Source: print.de, Netigate 9/12 user survey. Total participants: 121

94%

of industry specialists agree that Deutscher Drucker offers expert editorial content

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Deutscher Drucker CIRCULATION

REACH MATTERS * Circulation: 8,779 89%** of industry experts would recommend

Deutscher Drucker. Exploit this powerful media channel! There’s no other print industry trade magazine that comes close to matching our reach amongst the print and media industry’s company and technical directors, divisional directors, team leaders, purchasing and department managers. Deutscher Drucker Drucker is the sole German member of the EUROGRAPHIC PRESS (EP), the international information pool involving print magazines from 16 European countries. For over 30 years Deutscher Drucker has been the official news vehicle for the FDI, the German printing industry and information processing management association.

Source: II. Quartal 2012 * including 1,828 copies for members of the FDI Free copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de **Source: print.de, Netigate 9/2012 user survey. Total participants: 121

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Deutscher Drucker MEDIA ADVICE AND SALES

ALWAYS ON HAND Your advertising marketing contacts Jochen Kristek Advertisement Manager

Andrea Dyck Publisher’s representative

Joachim Berger Publisher’s representative

Prefix +49 (0)711/4 48 17-58 Fax: +49 (0)711/44 20 99 j.kristek@print.de

Verlagsbüro Felchner Alte Steige 26 87600 Kaufbeuren Prefix +49 ( 0)83 41/9 66 17 84 Fax: +49 (0)83 41/87 14 04 a. dyck@print.de

BERGER MEDIEN Im Wiesengrund 2 55278 Köngernheim Prefix +49 (0)67 37/71 57 20 Fax: +49(0)67 37/71 56 89 j.berger@print.de

Regine Grossmann Display advertising and traffic

Marianne Rezk Recruitment advertising

Neil Stratton Publisher’s representative for GB, USA, CA

Prefix +49 (0)711/4 48 17-25 Fax: +49 (0)711/44 20 99 r.grossmann@print.de

Prefix +49 (0)711/4 48 17-34 Fax: +49 (0)711/44 20 99 m.rezk@print.de

Heiton Mains Heiton Kelso Roxburghshire TD5 8JR-UK +44(0)15 73/45 06 95 n.stratton@print.de


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Deutscher Drucker SUBSCRIBERS

We have far more subscribers than any other printing industry magazine

Profit from what is far and away the leading trade magazine in the printing industry and place your advertising where it will count. Make the most of your budget. We also offer sponsorship opportunities for themed booklets. Give us a call and we’d be happy to advise you. In 2013 your advertisements will also feature in our iPhone and iPad apps. Even more reason to advertise in Deutscher Drucker

See the Difference:

6,209*

2,097

Added value âž” delivering success for you

523 Print & Produktion

Druck & Medien

Deutscher Drucker

Source: Q2 2012 * including 1,828 copies for members of the FDI Free copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de


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Deutscher Drucker display advertisements in editorial section

display advertisements display advertisements size

orientation

type area bleed* colour price width x height mm width x height mm

rates for multiple insertions 3 x (5 %) 6 x (10 %) 12 x (15 %)

206 x 269

230 x 300

4-colour

5,985.–

5,685.75

5,386.50

5,087.25

vertical

136 x 269

151 x 300

4-colour

5,450.–

5,177.50

4,905.00

4,632.50

horizontal

206 x 178

230 x 198

vertical

101 x 269

113 x 300

4-colour

4,650.–

4,417.50

4,185.–

3,952.50

horizontal

206 x 132

230 x 148

vertical

66 x 269

74 x 300

4-colour

3,850.–

3,657.50

3,465.–

3,272.50

horizontal

206 x 87

230 x 97

1/1 page

2/3 page

1/2 page

1/3 page


9 size

orientation

type area bleed* colour price width x height mm width x height mm

rates for multiple insertions 3 x (5 %) 6 x (10 %) 12 x (15 %)

1/4 page

vertical

49 x 269

55 x 300

horizontal

206 x 64

230 x 72

2-column

101 x 132

113 x 148

438 x 269

460 x 300

2/1 page

4-colour

3,200.–

3,040.–

2,880.–

2,720.–

4-colour

10,700.–

10,165.–

9,630.–

9,095.–

* width x height incl. 3 mm trim

special positions rates

terms of payment bank details

the rates apply to a series running over any 12 month period. series discounts have already been taken into account in the displayed prices. all rates are subjects to vat. 14 days from the date of invoice without any deduction. volksbank Ulm-Biberach BlZ (sortcode) 630 901 00, acount no. 3906 000 iBan de32 6309 0100 0003 9060 00, Bic Ulmvde66

1/2 page

vert. beside editorial section 4-colour

4,850.–

1/1 page

outside back cover

4-colour

7,100.–

1/1 page

inside front cover

4-colour

7,100.–

outside front cover 145 x 206 mm

4-colour

7,900.–

outside front cover 62 x 24 mm

4-colour

1,800.–

other specified positions plus 20 % of the advertisement rate.


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Deutscher Drucker bOund And lOOSE InSErTS

Other formats and trim diagrams can be obtained on request from: r.grossmann@print.de

Prices

All prices in Euro subject to VAT at the applicable rate. There are no discounts on loose or bound inserts.

Standard loose insert

Inserts are loosely placed by machine in any position within the issue.

Additional charges

Tip-on in specific position (2 pp. bound insert) Manual insertion Manual tip-on etc.

Weight up to 50 g 4,700.–

Further details on request

BOUND INSERT, 2-8 PAgES grammage up to 180 g/m2 2-pages 5,450.–

6-pages 6,800.–

4-pages 6,200.–

8-pages 7,500.–

Further details on request

TRIm DIAgRAm fOR BOUND INSERTS in saddle-stitched issues 233 mm

466 mm 5 mm

5 mm

5 mm

230 mm

230 mm

3 mm

230 mm

308 mm

Other formats

4,350.–

3 mm

Delivery deadline 10 days prior to the publication of the issue in question.

Weight up to 25 g

3 mm

Delivery quantity The precise number of copies to be delivered will be specified in the order confirmation. Surplus copies will be disposed of three weeks after the date of publication.

format: maximum 220 mm wide and 295 mm high

3 mm

Delivery address Industriebuchbinderei Ostalb GmbH Im Wert 3, 73563 Mögglingen, Germany

LOOSE INSERT

300 mm

BOUND AND LOOSE INSERTS

3 mm

3 mm


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Deutscher Drucker ADDREss & FIGUREs ADDreSS

CirCulAtion

Deutscher Drucker Verlagsgesellschaft mbH & Co. KG

Audit

telephone

+49 (0)711/4 48 17-0

Fax

+49 (0)711/44 20 99

e-Mail

info@print.de

internet

http://www.print.de

Postal address

Postfach 41 24, 73744 Ostfildern

office address

Riedstrasse 25, 73760 Ostfildern

Bank details

Volksbank Ulm-Biberach BLZ 630 901 00, Account No. 3 906 000 IBAN: DE 32 6309 0100 0003 9060 00 BIC: ULMVDE66 VAT No. DE147643921

Managing Director

Bernhard Niemela, M.A. Managing Director and Editor in Chief Tel.: +49 (0)711/4 48 17-20 Fax: +49 (0)711/44 20 99 b.niemela@print.de

Advertising Director

Jochen Kristek, Advertising Director Tel.: +49 (0)711/4 48 17-58 Fax: +49 (0)711/44 20 99 j.kristek@print.de

Place of publication

Ostfildern

Frequency

every 14 days

Michael Kessler, Production Manager Tel.: +49 (0)711/4 48 17-30 Fax: +49 (0)711/44 20 99 m.kessler@print.de

Subscription price Germany Abroad Individual issue

€ 149.20 (inc. VAT and postage) € 197.20 (inc. postage) € 6.75 (plus postage)

Production

Distribution analysis

Average copies per issue Q2 2012

Print run

8,837

Actual circulation

8,779

Sold copies

6,243

including subscriptions

6,209

Complimentary copies

2,536

FiGureS


Deutscher Drucker ADVERTISING RATES

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»

RECRUITMENT

“Deutscher Drucke r is our most important vehicle for reaching the printing indus try with our recruitment adverti sing.”

Deutscher Drucker recruitment advertising is the place for first class jobs in the printing and media industry. You reach managers and decision makers in the industry without any wastage.

Dr. Jürgen Calmbach Manager

Deutscher Drucker has the biggest recruitment section of all the printing industry’s trade magazines and is the meeting place for successful recruitment.

«

DR. CALMBACH & PARTNER GMBH print and publishing consultants

Many of our customers like Ms Novak or Dr Calmbach are extremely satisfied with their search for staff through Deutscher Drucker.

The benefits for you Your advertisements appears on www.print.de for 4 weeks free of charge in parallel with its publication in Deutscher Drucker.

»

“For years, Deutsch er Drucker has been a key partner for us when recruiting in Germ any, Austria, Switzerland and So uth Eastern Europe.”

Judith M. Novak Geschäftsführende Gesellschafterin ANOVA HR-Consulting GmbH

«


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Deutscher Drucker ADVERTISING RATES recruitment Basic price

See table for price per mm depth

discounts

No discounts on advertisements in this section.

Box no fee

Germany €8.00, International €10.00

advertisement deadline

12 noon German time, Thursday prior to publication

type area

206 mm wide, 250 mm high

contact

Marianne Rezk, Tel.: +49 (0) 711/4 4817-34 Fax: +49 (0) 711/44 20 99 m.rezk@print.de

price example: €3,113.50 Format: 206 x 130 mm Price per mm €23.95 plus VAT

column width and price column

width

Job offers

Job sought

1

31 mm

€4.00

2

66 mm

€7.95

€4.30

3

101 mm

€11.95

€6.45

4

136 mm

€15.95

€8.60

5

171 mm

€19.95

€10.75

6

206 mm

€23.95

€12.90

price per mm, in euro, plus Vat

price example: €1,195 Format: 101 x 100 mm Price per mm €11.95 plus VAT


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Deutscher Drucker ADVERTISING RATES – DIRECTORY

DiREctoRY ADVERtisinG Directory. Who supplies what? Finding products and service quickly. Basic Price

per mm depth €3.80 (4-colour)

Discounts

See rate table for multiple inserts

Advertisement deadline

9.00 am German time, Tuesday prior to publication

Advertisement width

49 mm

Discount number

Discount

6x

5%

12 x

15 %

24 x

35 %

Price example: €304.– Format: 49 x 80 mm Price per mm €3.80 plus VAT


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Deutscher Drucker ADVERTISING RATES – FOR SALES/WANTED

FOR SALE/WANTED ADVERTISING Basic Preice Discounts

See table for price per mm, plus VAT No discounts on advertisements in this section.

Sections

For sale, Wanted, Leases, Representation, Events, Seminars/Courses, Assistance, Cooperation, Auctions, Invitations to tender, Other

Advertisement deadline

12 noon, German time, Thursday prior to publication

Type area

206 mm wide, 250 mm high

Price example: €195.– Format: 66 x 25 mm Price per mm €7.80 plus VAT

cOLumN WIDTh AND PRIcE column

Width

Price

1

31 mm

€3.80

2

66 mm

€7.80

3

101 mm

€11.70

4

136 mm

€15.50

5

171 mm

€19.40

6

206 mm

€23.20

Price per mm, in Euro, plus VAT

Price example: €152.– Format: 31 x 40 mm Price per mm €3.80 plus VAT

Price example: €234.– Format: 101 x 20 mm Price per mm €11.70 plus VAT


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Deutscher Drucker EDITORIAL CONTACTS

YOUR EDITORIAL CONTACTS Bernhard Niemela M.A.

Gerd Bergmann Dipl.-Wirt.-Ing.

Petra Ebeling Dipl.-Ing.

Editor in Chief

Editor contacts, Deputy Editor in Chief Printing/Business

Specialist editor Postpress

Tel.: +49 (0) 711/4 48 17 - 47 Fax: +49 (0) 711/44 20 99 g.bergmann@print.de

Tel.: +49 (0) 711/4 48 17 - 67 Fax: +49 (0) 711/44 20 99 p.ebeling@print.de

Judith Grajewski Dipl.-Ing.

Frank Lohmann Dipl.-Ing

Martina Reinhardt M.A.

Specialist editor Digital-/Offset printing

Specialist editor Printing/Postpress

Specialist editor Postpress

Tel.: +49 (0) 711/4 48 17 - 50 Fax: +49 (0) 711/44 20 99 j.grajewski@print.de

Tel.: +49 (0) 711/4 48 17 - 32 Fax: +49 (0) 711/44 20 99 f.lohmann@print.de

Tel.: +49 (0) 711/4 48 17 - 17 Fax: +49 (0) 711/44 20 99 m.reinhardt@print.de

Michael Sch端le Print and media engineer

Michael Scherhag Dipl.-Ing.

Kurt K. Wolf

Specialist editor Premedia

Editorial office

Tel.: +49 (0) 711/4 48 17 - 20 Fax: +49 (0) 711/44 20 99 b.niemela@print.de

Tel.: +49 (0) 711/4 48 17 - 27 Fax: +49 (0) 711/44 20 99 m.schuele@print.de

Tel.: +49(0)71 81/4 82 51 90 Fax: +49 (0)71 81/4 82 51 91 m.scherhag@print.de

Editorial office Tel.: +41 - 44/40 00 922 Fax: +41 - 44/40 00 925 kwolf@uitikon.ch


Deutscher Drucker TECHNICAL DETAILS – DATA DELIVERY TECHNICAL DETAILS – DATA TRANSFER Formats

Printing

Technical requirements

Magazine

230 mm wide, 300 mm high

Type area

Editorial section: 206 mm wide, 269 mm high Directory/Classified/Recruitment: 206 mm wide, 250 mm high

Column with

66 mm/49 mm

Number of columns

3 or 4

Printing process

Offset, 80 l/cm screen

Print copy

Digital data. Please add 3 mm trim on all sides for bled advertisements. Please position register or trim marks accordingly.

Paper

90 g Clarobulk, paper grade SK3, woodfree

Programs

Mac/PC: QuarkXPress, Indesign, Illustrator, Photoshop, Acrobat

Images and graphics

Must be in CMYK (with correct ICC profile attached). Enclose all required fonts in EPS files or vectorize the text.

Trim

3 mm all round. In order to ensure type or image elements are not inadvertently trimmed, maintain a minimum separation of 5 mm from the magazine edge on all four sides.

File format

PDF X3

Profiles

Cover: ISO coated v2 (ECI)m, content: ISO Coated v2 (ECI)

Data compression

SIT, SITX, SEA (Mac), ZIP (PC)

Data transfer

FTP-Server: www.publishfiles.de (User: datentransfer, password: deutscherdrucker). Please place your customer data in the »Deutscher_Drucker_incoming« folder. E-Mail: r.grossmann@print.de CD, DVD Fax +49(0)711/44 20 99 (only For sale or wanted, and Recruitment text advertisements)

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Deutscher Drucker 2013 EDITORIAL SCHEDULE NO

DOP

OD DISPLAY

OD FOCUS PRODUCTS & TECHNOLOGY | CUSTOMERS & MARKETS | MANAGEMENT SHOWS CLASSIFIED

1

10.01.2013

27.12.2012

03.01.2013

Major industry survey: What will 2013 bring? What subjects should printers, finishers and prepress firms focus on? Experts respond | Technology concepts that work for commercial printers Preview: Druckforum 2013

2

24.01.2013

10.01.2013

17.01.2013

The trend to automation in offset printing | Print jobs via the Internet: Web-to-print for offset and digital printers – the right printing and finishing technologies for growth markets | Energy efficiency in prepress, printing and postpress | Which shows in 2013 will be worth a visit? | Events preview: the leading open houses in the printing industry

3

07.02.2013

24.01.2013

31.01.2013

Growth in the printing industry: Building, modernizing, investing, finance | Trends and developments in offset and digital printing | Trends and developments in web offset printing: Inline and offline production | Postpress solutions for web printing | Database publishing: IT for printers and cross media production | Overview: Bookbinders and postpress specialists

4

21.02.2013

07.02.2013

14.02.2013

How books-on-demand works: Modern inline book production | Finishing trends in print production | Overview: Recycled paper for a wide range of printing processes | Preview: Print and paper trends at the Leipzig Book Fair

5

07.03.2013

21.02.2013

28.02.2013

Packaging and label production: Offset, digital and flexo printing, postpress | Inkjet breaks through | Series: German dealers (1) | Overview: Leading training partners

6

21.03.2013

07.03.2013

14.03.2013

Deutscher Drucker goes green: Sustainable technology concepts in the printing industry | Environmental friendliness in the printing industry: Machines, substrates, inks, energy efficiency | Modern newspaper production: The optimally conceived newspaper printing plant | Series: German dealers (2)

7

04.04.2013

21.03.2013

27.03.2013

Show preview: Digimedia 2013 in Düsseldorf | Leading Digimedia exhibitors and their exhibits | Digital workflow for offset printers | Trends in digital printing | Series: German dealers (3) | Special: Paper, print and finishing samples

8

18.04.2013

04.04.2013

11.04.2013

Offset and digital printing cleverly combined | Print jobs via the Internet: Web-to-print for offset and digital printers – the right print and postpress technologies for growth markets | The best supply industry videos and video channels: Results of the DD competition (with screenshots and QR codes) | Overview: Used machinery trade

9

02.05.2013

18.04.2013

25.04.2013

Packaging and label production: Offset, digital and flexo printing, postpress | Trends and developments in postpress for commercial print | Logistics and transport services

10

16.05.2013

02.05.2013

08.05.2013

Show preview: Mailingtage 2013 – leading exhibitors | Modern hybrid production: offset and digital printing | Success stories: The path from commercial printer to packaging producer | Technologies for inline and offline mailing postpress | Overview: Lettershops and mailing service providers

11

31.05.2013

16.05.2013

23.05.2013

The print finishing trend: Finishing technologies and innovative materials (inks, coatings, paper, plastic) | Print jobs via the Internet: Web-to-print for offset and digital printers – the right print and postpress technologies for growth markets | Series: Printing in small, medium and large formats: Selected technology concepts (1)

12

13.06.2013

29.05.2013

06.06.2013

Show preview: Fespa Digital | Trends and developments in large format printing | Printing on unusual materials: metal, glass, wood or textiles | Trends and developments in web offset printing: Inline and offline production | Postpress solutions for web printing | Print-to-web: Digital media channels as a new field of business for modern print service providers | Series: Printing in small, medium and large formats: selected technology concepts (2)

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13

27.06.2013

13.06.2013

20.06.2013

14

11.07.2013

27.06.2013

04.07.2013

15-16 25.07.2013

11.07.2013

18.07.2013

17

22.08.2013

08.08.2013

15.08.2013

18

05.09.2013

22.08.2013

29.08.2013

19

19.09.2013

05.09.2013

12.09.2013

20

04.10.2013

19.09.2013

26.09.2013

21

17.10.2013

02.10.2013

10.10.2013

22

31.10.2013

17.10.2013

24.10.2013

23

14.11.2013

31.10.2013

07.11.2013

24

28.11.2013

14.11.2013

21.11.2013

25-26 12.12.2013

28.11.2013

05.12.2013

1

23.12.2013

02.01.2014

09.01.2014

NO Issue

Automation in offset printing | Less is more: Energy efficiency, wastage reduction, cutting down in chemicals | Series: Printing in small, medium and large formats: selected technology concepts (3) | Open houses: What printers can learn from suppliers | Overview: Bookbinderies and postpress specialists Exclusive: Germany’s 50 best printers – The Deutscher Drucker Top 50 | The right technology for unusual printed products: Printing systems and postpress machinery | Series: Printing in small, medium and large formats: selected technology concepts (4) | Ranking: The fastest sheet-fed offset presses Postpress trends and developments | Sheet-fed offset: Which systems offer the shortest change-over times? | The print finishing trend: Finishing technologies and innovative materials (inks, coatings, paper, plastic) | Retrofits and refurbishing: Used machinery as good as new | Series: The best supplier web sites (1) Special: Print, finishing and paper samples | Offset and digital printing cleverly combined | Major Deutscher Drucker photographic competition: The best supply industry demo centres | Series: The best supplier web sites (2) Packaging and label production: Offset digital and flexo printing, postpress | Show previews for FachPack/PrintPack 2013 and Labelexpo 2013 | Materials for packaging production: Board, carton, film | Special: The largest format sheet-fed offset presses | Series: The best supplier web sites (3) | Overview: Lettershops and mailing service providers Show previews: EcoPrint 2013 in Berlin and Druck+Form 2013 in Sinsheim: The leading exhibitors and their exhibits | Deutscher Drucker goes green: Sustainable technology concepts in the printing industry | Energy efficiency in prepress, printing and postpress | Overview: Top training partners Show preview: WAN-Ifra Expo 2013 in Berlin and Frankfurt Book Fair 2013: The leading exhibitors and their exhibits | Modern newspaper production | Semi-commercial production: when technological boundaries disappear | Postpress and logistics in long run web printing | Germany’s largest offset printers and their technologies | Overview: Bookbinderies and postpress specialists Trends and developments in postpress | Print jobs via the Internet: Web-to-print for offset and digital printers – the right print and postpress technologies for growth markets | Jubilee event: 10 years of the PrintStars industry initiative | The technologies of the best printers and postpress firms in the PrintStars 2013 competition Large Format Printing: The right technology for large format printed products | Industrial printing – new fields of business for the printing industry: technologies, products and customer groups | Database publishing: IT for printers: cross media production Offset and digital printing cleverly combined: The best technologies | Print jobs via the Internet: Web-to-print for offset and digital printers – the right printing and postpress technologies for growth markets | Future trends: 3D printing, functional printing, innovative security features Packaging and label production: Offset, digital and flexo printing, postpress | Success stories: The path from commercial printer to packaging producer | How to get the best out of the press: The right grades of paper, inks, coatings and press chemicals Technology summary: what were the most important new technologies of 2013 | Opportunities for commercial and publication printers: Innovative technology concepts in offset and digital printing | The most innovative print, postpress and prepress suppliers: Who patents most Major industry survey: Industry experts predict

DoP Date of publication or Publication

OD Order deadline

Show peviews

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Deutscher Drucker ONLINE

20


Deutscher Drucker ONLINE

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Deutscher Drucker ONLINE

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Deutscher Drucker GENERAl TERms AND CONDITIONs 1 | An «advertisement purchase order» in the sense intended in the following General Terms of Business is a contract for the publication – in a printed work, and for purposes of circulation – of one or more advertisements issued by an advertiser or other space buyer. 2 | In case of doubt, it is to be requested that advertisements be published within a year of the contract‘s being concluded. lf a concluded contract grants the right to request the publication of individual advertisements, the purchase order is to be carried out wihin a year of the publication of the first advertisement provided that the request for the publication of the first advertisement, and its actual publication, both take place within the period stated in the preceding sentence. 3 | The advertising rates result from that publisher‘s list of advertising rates which is applicable when the contract is concluded. lf the advertising rate changes after the contract has been concluded, the publisher is entitled to calculate the rate in accordance with that list of rates which is applicable at the time of publication; this does not apply to business relations with nonmerchants, provided that no more than 4 months have passed between the contract‘s conclusion and the time of publication. Advertising agencies and advertising mediators are prohibited from passing on to their clients, in whole or in part, the commission amounts granted by the publisher. 4 | lf, for reasons not imputable to the publisher, a purchase order is not carried out, the client, notwithstanding any other legal obligations, is to refund to the publisher the difference between the discount granted and the discount which accords with the actual purchase, if – by reason of force majeure (e.g, war, mobilization, labour disputes or other unpredictable events) – the magazine cannot be published at all, cannot be published to its full extent or cannot be published at the proper time, the client cannot make any claims on the basis of this. 5 | In calculating the amounts purchased, millimetres of depth of lines of text are, in accordance with the rate, converted into millimetres of advertisment depth. 6 | Purchase orders for advertisements and inserts which it is stated are to be published exclusively in particular issues, particular editions or particular places in the publication must – if the purchase order cannot be carried out in this way – be received by the publisher early enough for it to be possible, before the copy date, to inform the client accordingly. Classified advertisements are printed in the relevant section of the classified advertisements without this having to be expressly agreed. 7 | Facing matter is any advertisements at least two pages of which adjoin the editorial text and do not adjoin other advertisements. The publisher is entitled, by using the word „advertisement“ (in German: „Anzeige“), to make clearly recognizable any advertisements which, due to their editorial design, are not recognizable as advertisements. 8 | The publisher reserves the right – in accordance with uniform, objectively justified principles – to reject, because of the technical form or the origin of the orders, firstly orders for advertisements, including requests for individual advertisements within a concluded contract, and secondly orders for inserts; the same applies if the content violates laws or governmental regulations or if it is unreasonable to expect the publisher to publish the material. This also applies to orders which are placed at business offices, at postal offices or with sales representatives. Orders for inserts are only binding upon the publisher after a samplen of the insert has been received and the insert approved. Inserts whose format or presentation arouses in the reader the impression of being an integral part of the newspaper or magazine or which contain third-party advertisements are not accepted. The client will be informed immediately if an order is rejected.

9 | The purchaser is responsible for delivering in good time either the text of the advertisement and proper documentation, or the inserts. Within the possibilities granted by the copy, the publisher will ensure the print quality customary for the title booked. 10 | lf the advertisement is printed wholly or partially illegibly or incorrectly, or is printed incompletely, the client has a claim either for a reduction in the rate to the extent that the purpose of the advertisement was impaired, or for a proper replacement advertisement, if the publisher allows to expire a period which was stipulated for him for the publication of the advertisement, or if the replacement advertisement is itself not in proper order, the client has a right to a rate reduction or to a cancellation of the order. No damages claims are possible which arise from positive infringement of demands, from negligence at the time of the contract‘s conclusion, or from tort – especially when the order is placed by telephone. Damages claims which arise because the work cannot be performed or because there is delay are limited to compensating the foreseeable damage and, where their amount is concerned, to the payment to be made for the advertisement or insert in question. This does not apply to intent or gross negligence on the part of the publisher, the publisher‘s legal representative or the publisher‘s agents. Any liability of the publisher‘s for damage resulting from the absence of characteristics regarding which an assurance was given remains unaffected. In commercial dealings, the publisher is, in addition, not liable for gross negligence on the part of agents; in other cases, liability is towards business people for gross negligence is, where its extent is concerned, limited to the predictable damage and is no higher than the relevant payment for the advertisement. Any claims must – except in the case of deficiencies which are not evident – be asserted within four weeks after the invoice and voucher are received. 11 | Proof sheets will only be supplied if expressly requested. The client will bear the responsibility for the correctness of the proof sheets which have been sent back. The publisher will take into account all those corrections of errors of which he – within the time period stipulated in connection with the sending of the proof sheet – is informed. 12 | lf there are no particular regulations regarding size, the calculation of the rate will be based on what is the actual depth and is the customary depth for the type of advertisement. 13 | lf the client does not make an advance payment, the invoice will be sent immediately, but if possible 14 days after the advertisement is published. The invoice is to be paid within the time period which is evident from the list of advertising rates and begins from the time when the invoice is received, provided that another time period for payment or another advance payment has not been agreed upon in the individual case. Any discouts for early payment are granted in accordance with the list of rates. 14 | lf there is delay in payment, the publisher will, while reserving further rights, charge interest on arrears in the amount of 1% above the prevailing EZB base interest rate. lf there is delay in payment, the publisher can postpone any further carrying-out of the current purchase order until payment is made and can require an advance payment for the remaining advertisements. lf well-founded doubts exist as to the client‘s solvency, the publisher is entitled, even while a contract concluded for an advertisement is still running, and without taking into account any originally agreed due date, to make the publication of further advertisements dependent on the advance payment of the amount and on the payment of outstanding invoice amounts. 15 | The publisher will, upon request, supply a voucher copy along with the

invoice. Excerpts from advertisements, voucher pages, or complete voucher issues, will – depending on the type and scope of the purchase order for the advertisement – be supplied. lf a voucher can no longer be obtained, it will be replaced by a legally binding certificate issued by the publisher and concerning the publication and circulation of the advertisement. 16 | The client is to bear the cost of the production of copy and drawings which have been ordered, and also of any such considerable alterations to originally agreed methods of working as are requested by or are imputable to the client. 17 | lf the print run is reduced and a contract for more than one advertisement has been concluded, a claim for a reduction in the rate can be derived if, on the overall average of the year of insertion commencing with the first advertisement, that average print run stated either in the list of rates or in another way, or else – if no print run is stated – the average number of copies sold (in the case of trade magazines, it may be necessary to take instead the average number of copies actually circulated), in the previous calendar year is more than that in the year of insertion. A reduction in the print run is only a defect justifying a rate reduction if it amounts to: 20% for a print run of up to 50,000 copies However, claims for a reduction in the rate are not possible if the publisher has informed the client in good time of the lowering of the print run, while offering the client the possibility of withdrawing from the contract. 18 | In box-numered advertisements, the publisher will apply, to the presentation and prompt fowarding of the offers received, the care used by a proper businessman. Registered letters and express-delivery letters arriving in response to box-numbered advertisements will be forwarded only by normal post. Items received in response to box-numbered advertisements will be kept for four weeks. Correspondence arriving which has not been picked up during this period will be destroyed. The publisher will send back valuable documents, but without being obliged to do so. In the client‘s interests and for the client‘s protection, the publisher, in order to rule out any abuse, reserves the right to open for examination purposes the offers received. The publisher is not obliged to forward any business recommendation or any offers to mediate. 19 | Copy will only be sent back to the client if this is specially requested. The obligation to preserve the copy ceases three months after the purchase order has taken its course. 20 | Credit items relating to discounts are deducted in connection with the first advertisement in the series. Additional charges regarding discounts are in principle not imposed until the end of the year of insertion. 21 | Confirmations of placings apply only with reservation and can be modified for technical reasons. The publisher cannot be made liable in such cases. 22 | The place of performance is the head office of the publisher. In commercial dealings with business people and with artificial persons in public law, and in the case of separate estates in public law, the head office of the publisher is the place of jurisdiction in the event of any plaints. lf claims filed by the publisher are not asserted by means of action on a debt, the place of jurisdiction is, in the case of non-merchants, determinded by the latter‘s place of residence. lf the residence or usual location of the client, and this applies also to non-merchants, is unknown at the time when the plaint is filed, or if the client after the contract was concluded, has moved his place of residence, or his usual location, out of ihe law‘s jurisdiction, it has been agreed that the head office of the publisher is the place of jurisdiction.


PrePress 路 cross meDIa 路 Press 路 PostPress 路 PackagIng ProDuctIon

Deutscher Drucker Verlagsgesellschaft mbh & co. kg telephone

+49(0)7 11/44 81 7-0

fax

+49(0)7 11/44 20 99

e-mail

info@print.de

Internet

http://www.print.de

Postal address

Postfach 41 24, 73744 Ostfildern

office address

Riedstrasse 25, 73760 Ostfildern Germany

2013 Media Information  
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