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2011 South African Data Centre Green Excellence Award in Technology Innovation Cybernest

2012

2012 Global Videoconferencing and Telepresence Endpoints New Product Innovation Award

© 2011 Frost & Sullivan

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“We Accelerate Growth”


BEST PRACTICES RESEARCH

New Product Innovation Award Videoconferencing and Telepresence Endpoints Global, 2012 Frost & Sullivan’s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company’s research philosophy originates with the CEO’s 360 Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2012 Global New Product Innovation Award in Videoconferencing and Telepresence Endpoints to Radvision, an Avaya Company.

Significance of the New Product Innovation Award Key Industry Challenges Addressed by New Product Innovation It is widely recognized that all aspects of the enterprise video collaboration market are growing rapidly. Frost & Sullivan research finds that the global videoconferencing and telepresence

endpoints

market

will

grow

at

a

compound

annual

growth

rate

of

approximately 14 percent for the next five years, from revenues of $1.9 billion in 2011 to revenues of $3.6 billion forecast for 2016. Enterprises are looking to deploy videoconferencing in order to reduce the time and financial expenses associated with travel, and to accelerate business processes and decision making through more effective communications. To fully attain these benefits, business users demand videoconferencing and telepresence solutions that facilitate high quality, feature rich and reliable communications sessions. Vendors are facing significant obstacles as they strive for success in the high growth enterprise videoconferencing

endpoints market. Already

stiff

competition is rapidly

intensifying and it has become an environment in which all vendors are challenged to capture and maintain market share. As vendors leverage the latest technology for differentiation, certain products and solutions are fast becoming outmoded. Further, certain segments of the videoconferencing endpoints market are getting commoditized as price pressures persist and as enterprises continually demand more functionality for the same or lower prices. As a result, many of the more innovative videoconferencing endpoint attributes of yesteryear have become today’s checklist items. Steady and sustained R&D is a must for vendors to remain relevant and competitive with the many available alternatives. Moreover, it is continuous innovation which yields differentiation. Leading vendors recognize enterprise demands to add value to existing technology investments, to drive employee utilization for faster ROI, to enable flexibility,

© 2012 Frost & Sullivan

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“We Accelerate Growth”


BEST PRACTICES RESEARCH

and to leverage advanced collaboration solutions in order to gain a competitive edge. Leading vendors keep their R&D programs on the cutting edge of the latest technology and leverage that technology to effectively satisfy ever-shifting enterprise requirements. Leading vendors produce innovative solutions that stand out from the competition and that validate their thought leadership—both of which are needed to earn market share and drive success.

Impact of New Product Innovation Aw ard on Key Stakeholders The

New

Product

Innovation

Award

is

a

prestigious

recognition

of

Radvision’s

accomplishments in the Videoconferencing and Telepresence Endpoints market. An unbiased, third-party recognition can provide a profound impact in enhancing the brand value and accelerating Radvision’s growth. As captured in Chart 1, by researching, ranking, and recognizing those who deliver excellence and best practices in their respective endeavors, Frost & Sullivan hopes to inspire, influence, and impact three specific constituencies: •

Investors Investors and shareholders always welcome unbiased and impartial third-party recognition. Similarly, prospective investors and shareholders are drawn to companies with a well-established reputation for excellence. Unbiased validation is the best and most credible way to showcase an organization worthy of investment.

Customers Third-party industry recognition has been proven to be the most effective way to assure customers that they are partnering with an organization that is leading in its field.

Employees This Award represents the creativity and dedication of Radvision’s executive team and employees. Such public recognition can boost morale and inspire your team to continue its best-in-class pursuit of a strong and differentiated competitive position for Radvision.

© 2012 Frost & Sullivan

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BEST PRACTICES RESEARCH

C ha r t 1 : B es t P ra c t i ces L ev e ra g e f o r Gr ow t h Ac ce l era t i on

Key Benchmarking Criteria f or New Product Innovation Aw ard For the New Product Innovation Award, the following criteria were used to benchmark Radvision’s performance against key competitors: • Innovative Element of the Product • Leverage Leading Edge Technologies in Product • Value Added Features/Benefits • Increased Customer ROI (small change) • Customer Acquisition/Penetration Potential

© 2012 Frost & Sullivan

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BEST PRACTICES RESEARCH

Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an analytical tool that compares companies’ performance relative to each other with an integration of quantitative and qualitative metrics. The DSM features criteria unique to each Award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each market and Award category. The DSM allows our research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are shown in Chart 2. C ha r t 2 : P erf o rm a n c e- Bas e d Ra t i ng s f o r De cis i on S u pp o r t Ma tr i x

This exercise encompasses all criteria, leading to a weighted average ranking of each company. Researchers can then easily identify the company with the highest ranking. As a final step, the research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. C ha r t 3 : Fr os t & S ul l iva n’s 10-S t e p P r oc ess f or I de n t ify in g Awa rd R ec ip i en ts

© 2012 Frost & Sullivan

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Best Practice Award Analysis for Radvision The Decision Support Matrix, shown in Chart 4, illustrates the relative importance of each criterion for the New Product Innovation Award and the ratings for each company under evaluation. To remain unbiased while also protecting the interests of the other organizations reviewed, we have chosen to refer to the other key players as Competitor 1 and Competitor 2. C ha r t 4 : D ec is io n S u p po r t M at ri x f or Ne w P r o du c t I nn o va ti o n A war d

Weighted Rating

Customer Acquisition/Penetration Potential

Increased Customer ROI (small change)

Value Added Features/Benefits

Innovative Element of the Product

Relative Weight (%)

Leverage Leading Edge Technologies in Product

Award Criteria

Measurement of 1–10 (1 = lowest; 10 = highest)

20% 20% 20% 20% 20% 100%

Radvision, an Avaya Company

9

10

9

8

8

8.8

Competitor 1

8

9

9

7

7

8.0

Competitor 2

7

8

9

8

7

7.8

Criterion 1: Innovative Element of the Product Competition among vendors in the enterprise videoconferencing market is rapidly intensifying. There is now a vast variety of immersive, personal, executive, desktop and mobile videoconferencing endpoints available for enterprises to choose from. This current market environment makes it ever more important for vendors to stand out by delivering innovative solutions that directly satisfy evolving enterprise requirements. The Radvision Scopia XT5000 does just that. The new videoconferencing endpoint packs numerous advanced features and capabilities into an efficient all-in-one form factor. Highlighted among these are two full 1080p/60fps video channels and an optional embedded MCU. These components address customer demands for greater value through the flexibility to accommodate multiple deployment options and use cases without sacrificing cost, quality, functionality, or simplicity.

© 2012 Frost & Sullivan

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Criterion 2: Leverage Leading Edge Technologies in Product Radvision designed the XT5000 utilizing the latest audio/video communications technology in order to deliver a high-quality, reliable user experience in a cost effective solution for the enterprise. Accordingly the XT5000 utilizes the traditional H.323 protocol as well as SIP, simultaneous H.264 High Profile for bandwidth efficiency and H.264 SVC (Scalable Video Coding) for network error resiliency, high definition audio, firewall traversal (H.460, auto NAT discovery and STUN), dual 1080p/60fps video channels, and support for Scopia Multi-Touch Control on the iPad, simultaneous IPv4 and IPv6, advanced camera control (far end PTZ), and more. The XT5000 utilizes all of the leading edge technologies that should be expected in a nextgeneration solution. Criterion 3: Value Added Features/Benefits The XT5000 supports standards-based dual video (H.239 for H.323 and BFCP for SIP), allowing the transmission of two simultaneous H.264 High Profile video channels. The XT5000 is a unique endpoint in the market supporting both live and content videos at a resolution up to 1080p/60fps while also leveraging H.264 High Profile. This unique feature increases the flexibility and use cases for the XT5000. While the first channel is utilized for the primary user’s HD camera, the second channel can be utilized for high resolution content sharing or for an additional camera which can expand the number of meeting participants or be leveraged as an audience camera for large groups. Additionally, dual monitor support provided by default in the XT series allows using a display dedicated to presentation, exploiting the full quality of the received second video channel. The Scopia XT5000 also offers the option to support an embedded 4- or 9-port MCU which allows it to operate in standalone mode. Customers can deploy the all-in-one codec to enable multi-party videoconferencing, including PC and mobile clients, with less hardware, service / support, and real estate costs (power, cooling, rack space, etc.) compared to traditional MCUs. This makes the XT5000 a good fit for small deployments within larger organizations, at branch sites or remote offices with minimal IT staff. Criterion 4: Increased Customer ROI

The Scopia XT5000 is an effective value-add with which existing Radvision customers can bring new options and capabilities to their existing Radvision investments. The high-end XT5000 works seamlessly with other products in the Scopia videoconferencing portfolio, such as Radvision’s proven MCUs, Scopia Desktop and Mobile clients, the XT1200 and XT4200 room systems, management, and more. The compatibility with Scopia infrastructure and endpoints allows customers to deploy Radvision endpoints that are optimized for each user and location. Furthermore, XT5000 support for NAT, STUN and

© 2012 Frost & Sullivan

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H.460 firewall traversal enable external parties to securely participate in videoconferencing sessions. Criterion 5: Customer Acquisition/Penetration Potential The Scopia XT5000 helped to round out Radvision’s videoconferencing portfolio. The XT5000 brings a high-end offering to the Radvision and Avaya catalog. Leveraging the latest audio / video technology, the XT5000 supports a more robust feature set and capabilities compared to the company’s existing mid-line and entry level endpoints. The XT5000 delivers a new level of flexibility with support for a wide range of standard and optional components, and seamless compatibility with other Radvision products. The XT5000 will therefore enable the company and its partners to cater to accounts with more sophisticated videoconferencing requirements than they have been able to address in the past, while also bringing new value and flexibility to existing Radvision customers.

Conclusion Enterprises are looking for value-added solutions that offer the advanced capabilities, extensibility and flexibility that can give them a competitive edge. While there are many videoconferencing endpoint options available today, Radvision has placed itself ahead of the pack by offering leading edge capabilities at an attractive price in its innovative Scopia XT5000.

© 2012 Frost & Sullivan

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BEST PRACTICES RESEARCH

The CEO 360 Degree Perspective T M - Visionary Platform for Growth Strategies The CEO 360 Degree Perspective™ model provides a clear illustration of the complex business universe in which CEOs and their management teams live today. It represents the foundation of Frost & Sullivan's global research organization and provides the basis on which companies can gain a visionary and strategic understanding of the market. The CEO 360 Degree Perspective™ is also a “must-have” requirement for the identification and analysis of best-practice performance by industry leaders. The CEO 360 Degree Perspective™ model enables our clients to gain a comprehensive, action-oriented understanding of market evolution and its implications for their companies’ growth strategies. As illustrated in Chart 5 below, the following six-step process outlines how our researchers and consultants embed the CEO 360 Degree Perspective™ into their analyses and recommendations. C ha r t 5 : CE O's 360 De g re e P er sp ec t iv e ™ M o d el

© 2012 Frost & Sullivan

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Critical Importance of TEAM Research Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our research process. It offers a 360 degree view of industry challenges, trends, and issues by integrating all seven of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients. C ha r t 6 : B e nc h ma r ki ng P e rf or ma nc e w i t h TE A M R es ea rc h

About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

© 2012 Frost & Sullivan

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“We Accelerate Growth”


Radvision bekommt den Frost & Sullivan Innovation Award für Videokonferenz und Telepresence htt...