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Online Media Kit

2012

Monthly Metrics Unique Visitors Visits Page Impressions

150.455 249.614 980.265

Source: Adobe Online Marketing Suite Site Catalyst, September 2011

Germany’s most-quoted automotive industry publication online www.automobilwoche.de is a key element of the leading business publication, Automobilwoche. The latest industry news and high-quality editorial content are the cornerstones of our website, newsletters and smartphone apps. These online products complement our successful print edition with up-to-the-minute news. Our web users are the decision-makers and opinion leaders of the automotive world. So why not leverage this unique communication platform for your advertising?

www.automobilwoche.de • Up-to-date, reliable information for industry movers and shakers • The number one web address for everyone in the car business • Multimedia content • Much of the content is available as an app for iPhones and other smartphones • New forms of interaction with users

www.automobilwoche.de


Online Rates

Valid from October 1, 2011. All rates are Euros, exclusive of VAT. 3 banners rotate.

Website Banner Rates Run of Site

Home Page Banner

Monthly rate

Monthly rate

Home Page Premium*

Home Page Standard*

Banner

Monthly rate

Leaderboard

5,760

5.060

Leaderboard

5,410

Top Rectangle

4,970

4.270

Top Rectangle

4,620

Skyscraper

4,590

3.690

Skyscraper

4,190

SAT 1

4,970

4.270

SAT 1

4,620

SAT 2

4,390

3.790

SAT 2

4,190

Rectangle Small/Big

4,290

3.790

Mid Rectangle

4,090

Rectangle Small/Big

3,690

Further sizes on request

Run of Site

Home Page

Leaderboard 940 x 150 pixels

Leaderboard 940 x 150 pixels

Leaderboard 728 x 90 pixels

Leaderboard 728 x 90 pixels

Top Rectangle 300 x 125 pixels

Top Rectangle 300 x 125 pixels

SAT 1 300 x 250 pixels

Rectangle Small 468 x 60 pixels

Skyscraper 160 x 600 pixels

SAT 1 300 x 250 pixels Mid Rectangle 300 x 250 pixels

Skyscraper 160 x 600 pixels

SAT 2 300 x 250 pixels

SAT 2 300 x 250 pixels

Rectangle Big 468 x 200 pixels Rectangle Small 468 x 60 pixels Rectangle Big 468 x 200 pixels

*Home Page Premium

*Home Page Standard

Prominent position in the daily news overview, with especially high impact.

Position in the Manufacturers, Suppliers, Dealers, Showroom, Marketing and Management sections.

Automobilwoche Complete Book an ad on the home page PLUS run of site and receive 50% off the run of site price.


www.automobilwoche.de

Newsletter Banner Rates

Newsletter

Standard Newsletter Leaderboard 728 x 90 pixels

Distributed on Monday, Wednesday and Friday

Banner

Monthly rate 1 day per week 2 days per week 3 days per week

Leaderboard

2,680

4,020

4,830

Header Banner

2,360

3,540

4,250

Rectangle

2,360

3,540

4,250

Header Banner 234 x 60 pixels

Targeted Newsletter Finance & Insurance on Tuesday, Automotive IT on Thursday

Banner

Monthly rate select Tuesday or Thursday

Leaderboard

2,680

Header Banner

2,360

Rectangle

2,360

Rectangle 468 x 60 pixels

Breaking News Alerts

Breaking News Alerts Frequency: at least 4 times a month

Leaderboard 728 x 90 pixels

Banner

Monthly rate

Leaderboard

4,190

Rectangle

3,450

Rectangle 468 x 60 pixels

Newsletter Complete

Sponsorship of Special Topics Monthly rate

Banner

Format

Monthly rate

Leaderboard

6,120

All banner sizes in Special Topics Dossier

Rectangle

5,400

Must be purchased in conjunction with any other web element in the same month.

Book all newsletters from Monday to Friday

1,990

Discount Program Sales in Euros

Discount

Sales in Euros

Discount

10,000 and higher

5%

15,000 and higher

10%

30,000 and higher

15%

40,000 and higher

20%

路 Book an ad on the homepage PLUS run of site and receive 50% off the article page price. 路 Bookings for the newsletter for three or more days per week receive a 50% discount on a website banner for the same time period. 路 Discounts for print ads can be transferred to online advertising, but not vice versa.


Technical Requirements Banner Formats: Leaderboard Top Rectangle SAT 1/SAT 2 Skyscraper Rectangle Small Rectangle Big Mid Rectangle Header Banner

Formats: · GIF, JPG, Flash (Shockwave) File Formats for Newsletters: · GIF and JPG only · Flash files cannot be used File Sizes: · No more than 25k for banners · Up to 60k for flash files · For flash file details see www.craincom.de

940 x 150 or 728 x 90 pixels 300 x 125 pixels 300 x 250 pixels 160 x 600 pixels 468 x 60 pixels 468 x 200 pixels 300 x 250 pixels 234 x 60 pixels

Monthly Metrics 2011 Unique Visitors Visits Page Impressions

150,455 249,614 980,265

Source: Adobe Online Marketing Suite Site Catalyst, September 2011

Advertising Contacts Europe:

North America:

Alexandra Pethke . . . . . . . Tel. +49 (0)8245 967497 apethke@craincom.de .................... Christoph Weiß . . . . . . . . Tel. +49 (0)8153 9074-63 . . . . . . . . . . cweiss@craincom.de

Russ Procassini .... Tel. 1-313-446-0350 ......... rprocassini@crain.com

Scott Ghedine ..... Tel. 1-212-210-0126 sghedine@crain.com

Karen Rentschler ... Tel. 1-313-446-6058 ......... krentschler@crain.com

Henry Woodhouse ... Tel. 1-212-210-0125 ......... hwoodhouse@crain.com

Annette Meiners-Langs . . . Tel. +49 (0)8153 9074-33 . . . . . . . . . . ameinerslangs@craincom.de

Jerry Salame ...... Tel. 1-313-446-0481 ......... jsalame@crain.com

Taren Zorn ........ Tel. 1-310-426-2416 ......... tzorn@crain.com

The value-added Automobilwoche marketing package for successful advertising in Germany Print

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Online www.automobilwoche.de

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Crain Communications GmbH · Argelsrieder Feld 13 · 82234 Oberpfaffenhofen · Germany Phone +49 (0)8153 9074-09 · Fax +49 (0)8153 9074-25 · Email amw-anzeigen@craincom.de

Sponsorship www.automobilwoche-kongress.de


Germany’s most-quoted automotive industry publication online