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Take preventive measures to protect yourself and the ones you love. The life you save could be your own. Ask your doctor about Hemoccult and Hemoccult ICT.

Reference:

Colorectal Cancer is

1. http://coloncancer.about.com/ Cancer Facts and Figures 2007. American Cancer Society. http://www.cancer.org/docroot/STT/content/STT_1x_Cancer_Facts_ _Figures_2007.asp].

Colon Cancer PDQ: Treatment: Stages of Colon Cancer. National Cancer Institute. 10 Apr 2008. Accessed 13 Apr 2008 [http://www.cancer.gov/cancertopics/pdq/treatment/ colon/Patient/page2].

90% CURABLE when caught early, but ONLY 8% when detected late.1

Colon Cancer PDQ: Treatment: Stage 0 Colon Cancer. National Cancer Institute. 10 Apr 2008. Accessed 13 Apr 2008 [http://www.cancer.gov/cancertopics/pdq/treatment/ colon/HealthProfessional/page6]. Detailed Guide: Colon and Rectum Cancer: How is Colorectal Cancer Staged? American Cancer Society. 5 Mar 2008. Accessed 13 Apr 2008 [http://www.cancer.org/docroot/ CRI/content/CRI_2_4_3X_How_is_colon_and_rectum_cancer_staged.asp]. Five-Year Survival Rates: Colon and Rectum. National Cancer Institute’s Physician Data Query System. Jul. 2002. Accessed 13 Apr 2008 [http://training.seer.cancer.gov/ss_module04_colon/ unit01_sec05_survival_rates.html]. Haruhiko Shida, Kanako Ban, Masao Matsumoto, Kozo Masuda, Tomohiro Imanari, Takehisa Machida, Takashi Yamamoto and Tohru Inoue. “Asymptomatic Colorectal Cancer Detected by Screening.” Diseases of the Colon and Rectum 2. www.cancer.org © American Cancer Society, Inc. All rights reserved. 3. www.cancer.org © American Cancer Society, Inc. All rights reserved. 4. Clinical Symposium Colonoscopic Cancer Screening in 2009 James Allison MD Clinical Professor of Medicine Emeritus UCSF 5. www.ccalliance.org Colorectal Cancer by Gillian Friedman, M.D

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Why is it so important to screen for colorectal cancer (CRC)? •N  early 147,000 new cases of CRC are diagnosed each year.2 •A  lmost 50,000 deaths occur each year from colorectal cancer and it is the third leading cause of cancer-related deaths in the U.S.3 •T  he American Cancer Society recommends CRC screening for people 50 and older. •O  nly 50% of the adults in the U.S. 50 and older have been screened for CRC.4 •T  he National Cancer Institute estimates that if the percentage of adults 50 years and older who are up to date with recommended CRC screening were to increase from the current 50% to 90%, approximately 14,000 lives would be saved each year.4

Why screen with a take-home Fecal Occult Blood Test (FOBT) or Fecal Immunochemical Test (FIT)? Pre-cancerous polyps and cancers produce small amounts of hidden (occult) blood in stool. Annual testing with takehome FOBT or FIT greatly increases the chance for detecting this hidden blood thereby increasing the opportunity for early detection. The test is non-invasive and the most clinically studied screening method available. Who should receive an annual FOBT? If you’re age 50 or older, you need to get routine screening for colon cancer. If you’re at high risk, you may need to start screening before 50. Talk with your doctor about when to begin your annual FOBT screening.

Do It Even If You Are Feeling Fine • Colorectal cancer is a slow growing disease (6–10 years) that typically starts as a non-cancerous polyp.5 • Frequently there are no symptoms or discomfort from polyps or early tumors. For more information visit

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Colorectal Cancer is 90% CURABLE when caught early, but ONLY 8% when detected late.