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myself.de Profile. Users. Communication and advertising.

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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PROFILE MYSELF MYSELF.DE DE

PROFILE: The website myself.de offers a wide range of topics, as versatile as life itself – providing advice and interactive information. The users can choose the right outfit and accessories for different looks, for example. The interior design guide features the personal favourite decorating items of the editors. The myself.de users are given the chance to voice their opinions in the category „style duel“ where they can vote for their favourite outfit. The members also have the possibility to become interactive in the online forum while openly exchanging their views on different subjects subjects.

myself.de – my most beautiful look.

Coverage: ¾ Unique User: 50,000 UUs (AGOF internet facts 2009-IV) ¾ Page Impressions: 4,134,803 PIs (IVW, April) ¾ Visits: 126,934 Visits (IVW, April) ¾ myself.de Newsletter: ca. 23.000 subscribers (weekly delivery)

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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COVERAGE

myself.de: page impressions and visit observation (in ths)

Performance data April 2010: 7.000

300

6.000

250 A

5.000

myself.de myself de • 4,134,803 page impressions • 126,934 visits

200

4.000 150 3.000 100

2 000 2.000

50

1.000 0 pis

0 Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Apr visits 09 09 09 09 09 09 09 09 09 10 10 10 10 page p g impressions p

visits

Source: IVW

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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COVERAGE

myself.de in comparison to competitors: unique users observation

Unique users (in ths) Ø per week

myself.de

Unique users (in ths) Ø per month

10

myself.de

50

f freundin online

190

freundin online

290

brigitte.de

50

980

brigitte.de

Shape

10

Shape

Für Sie

10

Für Sie

30

Petra

20

Petra

5

50

Source: AGOF internet facts 2009-IV

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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myself.de lf d USER STRUCTURE DATA

myself.de users

are female f l 65% women (index: 128)

are at the ‘right right age age’ 45% are 30-49 years old (index: 133)

are well educated 30% have at least a higher school certificate (index: 131)

have a high income 19% have a household NI of 3,000 € and more (index: 143)

are fashion-conscious f hi i 61% are interested in women's fashion (index: 124)

i t t d in i are interested womens cosmetics, say 49% (index: 142) are sportive* 58% work out on a regular basis

are brand-conscious* 80% are willing to pay more for quality

Source: AGOF internet facts 2009-IV, Period: average month/index vs total allocation (pot. 64,829 million) *Statement is wholeheartedly or is generally true.

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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PORTFOLIO

Special advertising formats – the custom-made solution

Media package:

Sponsoring

Advertorial + Display Ads

• Exclusive sponsorship of an editorial special

• Editorial appearance of the ad

topics

• Interactive elements: Lotteries, voting, pre-/

• E.g.: Fashion Shows, hair special, grooming

product tests, coupon download, etc. or video

special, X-Mas special, watches, Berlinale, etc.

integration • Plus related display ads (RoN or RoS); link on the advertorial

Custom-made Homepage Microsite

• Customized branding of the content area

• Site-in-site solution with own navigation

• Plus fixed placed advertising media

• Customized design

(wallpaper- and content ad)

• Strong brand presence

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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PORTFOLIO

Sonderwerbeformate – die individuelle Lösung

Editorial newsletter integration

Video-Channel

• Image and text integration in the editorial

• Stand-alone video channel

newsletter with external links

• Set-up of pre-opener and content ad

• weekly delivery • individual allocation with thematic priority

Stand-alone Stand alone newsletter • Topic specific design according to the Look & Feel of the customer • Strong acceptance -> Editorial recommendation style • Reporting: Number of recipients, opening and click-trough rate ca 90 90,000 000 subscribers • ca.

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.


PORTFOLIO

Standard advertising formats

Banner (max 728x90) (max.

Promotion Ad (175x155)

Skyscraper (max 200x600) (max.

Expandable (mouse over, available for all standard advertising formats)

Wallpaper (max 802x600) (max.

Flash Layer

Content Ad (max 300x250) (max.

Flash Layer + follow up (available for all standard advertising formats)

Exemplified layout of standard advertising formats - final position may vary. All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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CASE GARNIER

Garnier as an example of an advertorial: Teaser on homepage and sub-home Beauty

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

Advertorial and gallery

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CASE CLAIRE FISCHER

Claire Fischer as an example of cross media integration: Offline promotion and link on homepage and sub-home Beauty

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

Advertorial

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CASE ORAL B

Sponsored X-Mas Special by Oral B Support of the Christmas-Specials with logo integration, integration wallpaper and special newsletter

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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CASE WELEDA

Weleda as an example of a custom-made homepage: Inking of teaser and website background

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

2nd Flight

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CASES STANDARD ADVERTISING FORMATS

Case BVLGARI: Custom made homepage homepage, flash layer and wallpaper on the homepage

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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CASE STANDARD ADVERTISING FORMATS

Mercedes Benz as an example of a pre-roll and content ad on the video channel:

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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CASES STANDARD ADVERTISING FORMATS

Homepage: Super banner Opel

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

Homepage: Expandable wallpaper NIVEA

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CASE STANDARD ADVERTISING FORMAT

Homepage: Wallpaper and content ad Chloé

All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

Homepage: Skyscraper Gabor

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SPECIAL ADVERTISING FORMATS: FORMATS PORTFOLIO AND PRICING

Guaranteed media performance

Components / Capacity

Media p package g (2) ( ) Advertorial + Display Ads

- Editorial appearance of the ad - Interactive elements: Lotteries, voting, pre-/ product tests, coupon download, etc. or video integration - Plus related display ads (RoN or RoS); link on the advertorial

Duration

Price

Production cost (1)

Banner (or)

Skyscraper (or)

Content Ad

Run of Network

250,000 AIs

150,000 AIs

120,000 AIs

4 weeks

from 9,500.-€

Additionally 1,000.-€

Run of Site

250,000 AIs

150,000 AIs

120,000 AIs

4 weeks

from 10,500.-€

Additionally 1,000.-€

Microsite

- Site-in-site solution with own navigation - Customized design - Strong brand presence

4 weeks

On request

On request

Sponsoring

- Exclusive sponsorship of an editorial special topics - E.g.: Fashion Shows, hair special, grooming special, X-Mas special, watches, Berlinale, etc.

On request

On request

On request

Custom-made Homepage

- Customized branding of the content area - Plus fixed placed advertising media (wallpaper)

1 week

On request

On request

(1) (2)

(or)

Production costs are not discountable. The indication of price applies on a volume package which consists of a 1-page online advertorial as well as related display ads. It contains the minimum sales volume and can be expanded p individually. y The Run of Network consists of the following g sites: VOGUE.COM, GLAMOUR.DE und myself.de y

Price list of the 1st half-year 2010. All prices plus VAT. This offer underlies the general terms and conditions of Condé Nast Digital Germany GmbH. The T&C can be seen on www.condenastdigital.de All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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SPECIAL ADVERTISING FORMATS: FORMATS PORTFOLIO AND PRICING

Advertising format

Components / Capacity

Video-Channel

- Stand-alone video channel - Set-up of pre-opener and content ad - Individual allocation with thematic priority

Stand-alone newsletter

Edit. newsletter integration

- Topic specific design according to the Look & Feel of the customer - Strong acceptance -> Editorial recommendation style - Reporting: Number of recipients, opening and click-trough rate - ca. 23,000 subscribers - Image and text integration in the editorial newsletter with external links (weekly delivery) - ca. 23,000 subscribers

Duration

Price

Production cost (1)

individual

ffrom 70.-€ 70 € CPM

-

non-recurring

3,900.-€

1,000.-€

1 week

1,100.-€

-

(1) Production costs are not discountable Price list of the 1st half-year 2010. All prices plus VAT. This offer underlies the general terms and conditions of Condé Nast Digital Germany GmbH. The T&C can be seen on www.condenastdigital.de All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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STANDARD ADVERTISING FORMATS: FORMATS PORTFOLIO AND PRICING

Channel

Guaranteed media performance

Banner

Skyscraper

Wallpaper

Content Ad

per week

max. 728 x 90; max. 40 KB

max. 200 x 600; max. 40 KB

depends on the width of the site content area (SB max. 800 x 110;SKY max. 200 x 600)

300 x 250; max. 40 KB

350,000 AIs

7,800.-€

8,400.-€

14,500.-€

4,900.-€ (1)

Total allocation

(1) Guaranteed media performance of 150,000 Ad Impressions on total allocation.

Channel

Guaranteed media performance

Banner

Skyscraper

Content Ad

Wallpaper

Flash Layer

CPM

max. 728 x 90; max. 40 KB

max. 200 x 600; max. 40 KB

300 x 250; max. 40 KB

SB max. 800 x 110; SKY max. 200 x 600

swf-Datei; max 40 KB

-

30.-€

50.-€

60.-€

70.-€

80.-€

Run-of-site

Price list of the 1st half-year 2010. All prices plus VAT. This offer underlies the general terms and conditions of Condé Nast Digital Germany GmbH. The T&C can be seen on www.condenastdigital.de All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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CONTACT

Cross media & individual communication Michaela Erlmeier (Team Lead Sales) Phone: +49 (0) 89 38104 – 403 Mail to: michaela.erlmeier@condenastdigital.de Katarina Eres (Sales Manager) Phone: +49 (0) 89 38104 – 642 Mail to: katarina.eres@condenastdigital.de Sanela Janjoš (Sales Manager) Phone: +49 (0) 89 38104 – 463 Mail to: sanela.janjos@condenastdigital.de Condé Nast Digital Germany GmbH Karlstraße 23 80333 Munich Germany Phone: (089) 38104 – 400 Fax: (089) 38104 – 281 www.condenastdigital.de

© Hiepler & Brunier All concepts and ideas proposed are the intellectual property of Condé Nast Digital Germany GmbH. © 2010 Condé Nast Digital Germany GmbH. All rights reserved.

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Profile. Users. Communication and advertising