PRESSRELEASE Mölndal 2012-08-30
Krusell launches the world’s first Bioserie mobile covers – Made of plants Krusell are proud to present Bioserie, the world’s first smartphone covers made with fully biobased and industrially compostable bioplastic materials. Krusell’s Bioserie is also the first mobile accessory in the world to achieve the USDA Certification. The purpose of USDA BioPreferred program is to increase the purchase and use of biobased products. The United States Department of Agriculture manages the program. All biobased amount claims are verified by independent labs and monitored by the USDA. Products that meet the USDA BioPreferred program requirements carry a distinctive label for easier identification by the consumer. The covers are made of plants letting you protect your device in style and with a clean environmental conscience. Krusell offers three different designs: BioCover, GlassCover and AluCover for iPhone 4/4S, iPhone 5 and Samsung Galaxy SIII. BioCovers feature unprecedented performance and durability due to exclusive use of a new generation high-temperature resistant, fully biobased Ingeo™ PLA biopolymer. The printed GlassCovers are made from 100% strengthened glass, (similar to strengthened glass used in smartphone screens) and bioplastics which are derived from annually renewable plant resources. AluCover is Biobased industrially compostable bioplastic materials and aluminum. It provides a luxurious feel and exceptional strength with recycling option. The covers protect your device with style and leaving you with a clean environmental conscience.
USDA Certified Bioserie has earned the USDA Certified Biobased Product Label for its Bioplastic Samsung Galaxy S3 Cover and Bioplastic iPhone 4/4S Cover. The USDA Certified Biobased Product Label verifies that the product’s amount of renewable biobased ingredients meets or exceeds prescribed USDA standards. Bioserie has achieved 100% biobased ratio for both products, a significant and rare achievement. Biobased products are goods composed in whole or in significant part of agricultural, forestry, or marine materials. All biobased amount claims are verified by independent labs and monitored by the USDA. MÖLNDAL - Krusell has a responsibility towards the environment and our population around the globe. We have an internal environmental focus and it was a natural next step for us to provide an eco-friendly product says Ulf Sandberg, CEO at Krusell. It is important for us that we choose a well-known and serious partner in the Eco business, as we found in Bioserie. HONG KONG - We continue to explore new and innovative ways to update our products in an earth conscious way with strong elements of fashion and style, said Kaya Kaplancali, CEO, bioserie. Being able to print on strengthened glass and combine it with our bioplastic covers empowers us to provide the consumer with an unprecedented combination of hi-tech luxury while keeping our environmentally responsible vision intact. We’re thrilled to announce our best product line yet, and partnering with Krusell will help us reach a much wider audience thanks to their extensive global distribution network.
Features BioCover: • • • • • • • •
A new and advanced biobased bioplastic material with significantly im proved strength and durability. Weighs only 12 grams, 1 mm thin, provides scratch and impact protection without bulk. One piece, snap-on cover, easy to put on and take off. Patent pending feet at the corners keep screen away from flat surfaces during face down placement. Allows easy access to all controls and functions. Does not spill over iPhone’s screen area; allowing easy typing and flicking. Does not attract dust or stick in your pocket like silicon or rubber cases. All packaging components are eco-friendly; with FSC certified 100% rec cled paper.
Features GlassCover: • Printed high-strength 100 % glass panels attached to fully biobased (non- food crop) bioplastic casing. • Durable, high resolution prints with vivid colors, thanks to scratch and finerprint resistant strengthened glass panel – 100% glass, similar to strengthened glass used in smartphone screens. • One piece, snap-on cover; easy to put on and take off. • Patent pending feet at the corners keep screen away from flat surfaces during face down placement. • Allows easy access to all controls and functions. • Does not spill over iPhone’s screen area, allowing easy typing and flick ing. • All packaging components are eco-friendly; with FSC certified 100% recy cled paper. Features AluCover: • Printed high-strength 100 % glass panels attached to fully biobased (non- food crop) bioplastic casing. • Durable, high resolution prints with vivid colors, thanks to scratch and fingerprint resistant strengthened glass panel – 100% glass, similar to strengthened glass used in smartphone screens. • One piece, snap-on cover; easy to put on and take off. • Patent pending feet at the corners keep screen away from flat surfaces during face down placement. • Allows easy access to all controls and functions. • Does not spill over iPhone’s screen area, allowing easy typing and flick ing. • All packaging components are eco-friendly; with FSC certified 100% recy cled paper. Recommended consumer Prices BioCovers: 19,90 Euro Recommended consumer Prices GlassCovers: 39,90 Euro Recommended consumer Prices AluCovers: 39,90 Euro Images and more press releases are available at: http://www.mynewsdesk.com/uk/pressroom/krusell_international_ab
For further information and comments, please contact: Mr. Ulf Sandberg Managing Director, Krusell International AB Phone: +46 31 338 00 05 Mobile: +46 709 300 300 E-mail: email@example.com Ms. Anna Claesson Marketing Manager Phone: +46 31 338 00 15 E-mail: firstname.lastname@example.org ______________________________________________________________________ Facts about Krusell: Krusell International AB with 130 million SEK in turnover, an annual production of over 3 million cases, and more than 500 employees is a Swedish company exporting high-end cases around the world. After 20 years in the cell phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, Krusell also produces cases for digital cameras, laptops, MP3players, GPS and portable gaming. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden. For information about Krusell, please visit www.krusell.se ______________________________________________________________________ Facts about bioserie: bioserie is a cutting-edge company engineering revolutionary ways in which bioplastics are used in consumer goods. Based in Hong Kong, bioserie launched its first line of bioplastic iPhone covers in February 2010 and has continued innovating new “made of plants” Apple accessories including cases for the iPhone 4/4S, iPhone 3G/3GS, iPod touch, iPod nano, all of which are made in partnership with World leaders in bioplastics. For information about bioserie, please visit www.bioserie.com