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March 2, 2012

COLUMBIA SPORTSWEAR CANADA IABC Virtuoso Award Submission

Entrant’s Name: AUDREY McLOUGHLIN Organization’s Name: THE MARKETING DEPARTMENT DIVISION 1: COMMUNICATION MANAGEMENT CATEGORY 17: SOCIAL MEDIA Title of Entry:  OLUMBIA – WHISTLER ADVENTURE C SWEEPSTAKES PROGRAM


APPENDICES


Appendix A Facebook Contest

DOCKET #

CLIENT

JOB DESCRIPTION

DATE

TIME

DESIGNER

ACCOUNT REP

Columbia Sportswear Company

Facebook Whistler Contest

October 19/11

1:30

DY

JM

SIZE

COLOUR

PRODUCTION NOTES

600 px wide

RGB

VERSION

B REVISIONS

1

221-532a ThE MARKETING DEPARTMENT

457 King Street London, Ontario, Canada N6B 1S8

519.439.8080

866.439.8080

TMD.CA

8


Appendix A-2 Facebook Contest

9


Appendix B E-blast communication

The only Thing BeTTer Than going To WhisTler is...

WINNINg a $5,000 Whistler adventure to ski With extremely Canadian! Head over to the Columbia Canada Facebook page, “Like Us”, and enter for your chance to win a trip for two to North America’s ski mecca, valued at $5,000. The trip includes airfare, five nights accommodation, a $500 shopping spree at Columbia’s Whistler store, a ski clinic with Extremely Canadian, a GoPro camera to capture all the memories – and more. Contest ends November 30, 2011, so get to it and ENTER NOW!

AbouT our PArTNErs: Tourism WHisTlEr Whistler is much more than skiing! Take a look at what Whistler has to offer year round. if you like to be in the outdoors or to indulge in the best Canada has to offer, Whistler is the place to be for cross-country skiing, ziplining and snowmobiling, to sightseeing, tubing, bungee jumping and incredible food! ExTrEmEly CANAdiAN The trick to taking advantage of Whistler blackcomb is making the most of the mind-blowing terrain available, and that’s where we fit in. Pack our 16 years of local freeskiing experience into 2 days of instruction and exploration and you’re in for a wild ride.

No PurCHAsE NECEssAry To ENTEr or WiN. Contest begins November 7 and ends November 30. skill testing question required. open to legal residents of Canada age 18 or older at time of entry. odds of winning depend on the number of eligible entries received. For complete contest terms and conditions, see official rules.

facebook.com/columbiacanada

DOCKET #

CLIENT

JOB DESCRIPTION

DATE

TIME

DESIGNER

ACCOUNT REP

Columbia Sportswear Company

eBlast

October 18/11

4:45

DY

JM

SIZE

COLOUR

PRODUCTION NOTES

600 px wide

RGB

VERSION

A REVISIONS

5

221-532a ThE MARKETING DEPARTMENT

457 King Street London, Ontario, Canada N6B 1S8

519.439.8080

866.439.8080

TMD.CA

10


Appendix C Social Media Promotion

11


Appendix D Online advertising

French City Chase Banner Ad

Real Fishing Banner Ad

S-Media Banner Ad

12


Columbia Sportswear Fall 2011 Whistler Adventure Sweepstakes Program  
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