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B L U F F S

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B A Y O U S

M A G A Z I N E

423 Main Street, Suite 7 • Natchez, MS 39120 • 601.442.6847 • fax 601.442.6842 sales@bluffsbayous.com • editor@bluffsbayous.com Publisher/Editor: Cheryl Morace • cmorace@bluffsbayous.com • 601.807.3082 Editor: Jean Biglane • jnbiglane@bellsouth.net • 601.442.9497 Account Executive: Freddie Biglane • fnbiglane@bellsouth.net • 601.442.9497 Account Executive: Jennifer Jackson • jjackson@bluffsbayous.com • 601.669.1500 Account Executive: Donna Sessions • bluffsandbayous1dsessions@yahoo.com • 601.870.3191 Account Executive: JoAnna Sproles • thesproles@bellsouth.net • 601.757.7657 Photo Credits: Norman Winter, Van O'Gwin, Keithy Benoist


B L U F F S & B AYO U S M E D I A K I T

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tableau of Southern life in all of its cultural, culinary, economic, and historic opulence, Bluffs & Bayous targets readers in a radius around the Mississippi River both north and south of Natchez, Mississippi, and its neighboring Vidalia, Louisiana. In Mississippi, our coverage spans Vicksburg east to I-55 at Brookhaven, and north to Jackson, and in Louisiana south to St. Francisville, west to Alexandria, and north to Tallulah. Bluffs & Bayous provides its readers with an exciting and enthralling panorama featuring events and entertainment, business data and updates, leisure and lore—all that is Life Along and Beyond the Mississippi.

2009-10 M A R C H

EDITORIAL 2 0 0 9

Travel the South

Ad Space/Materials Deadline — February 10 A P R I L

2 0 0 9

The Garden Issue Ad Space/Materials Deadline — March 10 M A Y

2 0 0 9

All About Home Ad Space/Materials Deadline — April 10 J U N E

2 0 0 9

Live Healthy

Ad Space/Materials Deadline — May 8 J U L Y 2 0 0 9

The Entertaining Issue

Ad Space/Materials Deadline — June 10 A U G U S T

2 0 0 9

It’s Back to School

C ALENDAR S E P T E M B E R

2 0 0 9

All About Arts

Ad Space/Materials Deadline — August 10 O C T O B E R

2 0 0 9

The Festival Issue

Ad Space/Materials Deadline — September 10 N O V E M B E R

2 0 0 9

Family Matters

Ad Space/Materials Deadline — October 9 D E C E M B E R

2 0 0 9

The Holiday Issue

Ad Space/Materials Deadline — November 10 J A N U A R Y

2 0 1 0

Weddings, Weddings, Weddings Ad Space/Materials Deadline — December 4 F E B R U A R Y

2 0 1 0

Matters of the Heart

Ad Space/Materials Deadline — July 10

Ad Space/Materials Deadline — January 8

P A N O R A M A S

W E D D I N G S

Bluffs & Bayous — the place to see and be seen — keeps its readers “in the know” about signature social events along and beyond the Mississippi.

Guidelines for Photo Submission: •Bluffs & Bayous accepts only digital images in jpeg, tiff or pdf format. •Images must be at least 1024 pixels in any dimension. •All photos must be of people. All people must be identified. •Include a short paragraph describing the event, being sure to cite its date and location (town/state). •Files can be emailed to editor@bluffsbayous.com or saved to a CD or DVD and mailed or delivered in person to Bluffs & Bayous Magazine, Attn: Panorama Editor, 423 Main Street, Suite 7, Natchez, MS 39120. •Bluffs & Bayous reserves the right to limit the number of pictures and edit copy based on the quality of the pictures and available space.

Announce your Engagement or Wedding in the Wedding Section of Bluffs & Bayous. Engagement Listing—$100 Wedding Announcement—$200 Guidelines for Wedding/Engagement Submission: •Wedding - up to four photos and copy, Engagement - one photo and copy •All photos and copy are due by the 8th of the month prior to the month of publication. •Announcement must be typed, double spaced, in story format. •Include all contact information: name, telephone number, cell, fax, and email •All photos must include printed identification of people (other than bride and groom) and places. •Include a self-addressed and stamped envelope for photo return.


B L U F F S & B AYO U S M E D I A K I T

A D V E R T I S I N G A D S I Z E S 1/8 Page 1/4 Page 1/4 Page Color 1/2 Page 1/2 Page Color Junior Page Junior Page Color Full Page Full Page Color

Monthly $286 $356 $407 $508 $561 $759 $837 $957 $1,053

P R E M I U M P A G E S Half Inside Front/Back $660 Half Back $770 Full Inside Front/Back $1,100 Full Back $1,320 Pages 3, 5, 7, 9 $1,100 Center Spread (4 pages)* $2,800

R A T E S

3 Months $264 $342 $377 $486 $522 $679 $750 $886 $977

6 Months $242 $320 $352 $435 $480 $646 $710 $834 $918

9 Months $229 $303 $335 $421 $464 $624 $688 $819 $902

12 Months $213 $288 $308 $406 $447 $602 $654 $804 $886

$620 $728 $1,049 $1,263 $1,043 —

$588 $693 $1,008 $1,218 $998 —

$551 $672 $988 $1,186 $971 —

$525 $651 $966 $1,166 $945 —

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B

C

*See your sales representative for details. • Color included in price of premium ads • Special placement request: 15% increase in ad cost

• 2nd (excluding co-op) ad: 10% discount • Repeat (on ad with no change): 10% discount

Rates effective February 1, 2008

MATERIALS SPECIFIC ATIONS DIGITAL DATA IS REQUIRED FOR ALL AD SUBMISSIONS. Trim Size: 10.75 X 13 Printing Method: Web Offset Color Reproduction: CMYK — no spot or Pantone colors (We strive to match the colors as closely as possible but cannot guarantee a perfect color match.) ACCEPTED FILE FORMATS PDF is the preferred file format for digital ad submission. All high-resolution images and fonts must be embedded in the PDF. Image size must be 300 dpi when placed at 100%. Please check with your Account Executive if you have questions about ad preparation or need to submit your ad in any other format. Publisher and Word formats are not accepted. Total area density should not exceed the SWOP (Standards for Web Offset Publications) standard of 300% in any area. ADDITIONAL CHARGES Ads submitted as “camera ready” should be built to the proper size specifications. Should we have to alter or adjust an ad sent “camera ready” or spend more than 15 minutes accessing the file to be sent into a Quark document, the ad is no longer considered camera ready, and you will be charged a graphics fee of $45 per hour for revisions. Should you wish to have an ad designed by the Bluffs & Bayous graphics staff but sent to another publication, you will be charged a graphics fee for the time required to prepare and send the ad.

A. Full Page 9.75 x 11.875 B. Junior Page 7.25 x 8.845 C. 1/2 Page Vertical 4.75 x 11.875 D. 1/2 Page Horizontal 9.75 x 5.812 E. 1/4 Page Block 4.75 x 5.812 F. 1/4 Page Vertical 2.25 x 11.875 G. 1/4 Page Horizontal 9.75 x 2.781 H. 1/8 Page Vertical 2.25 x 5.812 I. 1/8 Page Horizontal 4.75 x 2.781

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H I G


B L U F F S & B AYO U S M E D I A K I T

D E M O G R A P H I C S Advertising in Bluffs & Bayous magazine places your message before an active, upscale market in Central and Southwest Mississippi and Southeast Louisiana. These readers demand the best in quality and service. Bluffs & Bayous magazine is distributed throughout affluent shopping areas, restaurants, medical facilities, and tourist welcome centers.

REACH WITH IMPACT Distribution – 20,000 Monthly (Avg.)

56,000 readers

Female Readership – 53%

Male Readership – 47%

Home Ownership – 75%

Dine Out Two/Three Times a Week – 80%

Attend Social Functions – 90%

Participate in Community Functions – 85%

W H A T T H E Y ’ R E S A Y I N G A B O U T . . .

“Advertising in Bluffs & Bayous has really paid off for us! We are still booking ‘Little Angel’ birthday parties from a Bluffs & Bayous ad we ran in October. We have even had several parties from the Natchez area.”

Melanie Smith, Blue Heaven Salon & Spa, Brookhaven, Mississippi “I am realizing that investing in Bluffs & Bayous brings customers from all over. This morning I had some customers who came from Vicksburg, Mississippi. When I asked how they heard about my business, they said they saw the ad in Bluffs & Bayous magazine.”

Ricky Lambert, Border Imports, St. Francisville, Louisiana “I had to re-order more HOBO purses after my December ad came out in Bluffs & Bayous! It was just the second week of December and my Christmas stock had already been purchased.”

Una Knapp, RRUS, Natchez, Mississippi “For nearly each of my Bluffs & Bayous ads featuring our custom jewelry, we have received 100 percent of our ad cost back in telephone sales!”

Regina Gailani, Art and Soul, Vicksburg, Mississippi “Since our advertisement ran in the January wedding issue of Bluffs & Bayous, we’ve booked four weddings. We always get a great response from our ads in Bluffs & Bayous!”

Gary Caldwell, Easy Eddie and the Party Rockers, Natchez, Mississippi

Bluffs & Bayous Media Kit  

Information to help advertisers choose the size and frequency of their ads in Bluffs & Bayous

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