How Can Semantic Search For SEO Help Your Website?
‘Google is all about information. So the notion of using and presenting information in the right point at the right time to users is what, in essence, describes Google,’ Sunder Pichai. If you think SEO is all about the strategic placement of keywords in your content then it is time to gently remind you that times have changed. The change is about the way search engines look at ranking a content or answering a user’s query. The move has arisen in response to the way we use search engines to get our queries answered. If earlier, the search for information was guided more by using specific keywords, today, we seem to have gone beyond that. Now, we are more into semantic search wherein we put our search queries into a proper context. For example, instead of typing ‘hotels in Darjeeling’, we try to be more specific by typing ‘cheapest hotels in Darjeeling within Rs.1K’. Thus, you may notice that we are more into using long tail search queries with a hope to get precise information. Alternatively, our appetite to get more and precise information by typing a few words has grown as well.